MATRIX & BIOLAGE BUSINESS PLAYBOOK - Matrix Professional

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MATRIX & BIOLAGE BUSINESS PLAYBOOK - Matrix Professional
MATRIX & BIOLAGE
BUSINESS PLAYBOOK
MATRIX & BIOLAGE BUSINESS PLAYBOOK - Matrix Professional
CONTENTS
  • Opening Check List
       •   How To Communicate To Your Clients
       •   Cleaning Plans & Sanitation Guidelines
       •   Financial Guidelines & Government
           Documents
  •   Education & Techniques
  •   Online Education
  •   Treatments Toolkit
  •   Inventory Readiness
  •   Top SKU’s
  •   Salon Collateral
OPENING CHECKLIST
We're aware that times like these can severely impact our
stylists and salon owners and we are doing all that we can to   How to Communicate to Your
support you with as much information and as many                Clients
resources as possible.
                                                                Cleaning Plans & Sanitation
Matrix & Biolage are brands that were founded on giving
back to hairdressers and community and to further bring our     Guidelines
community together during this time, we are excited to offer    Financial & Government Links
support, advice and education through a series of upcoming
online events, Instagram series and resources.                  Training & Education
Every week, you can access advice, discussions, and Q & As      Inventory Readiness
with industry experts as well as live education from some of
the industry’s top talent.
HOW TO COMMINUCATE TO YOUR CLIENTS
•   Reach out to your clients via email and social
    media to inform them when you will be opening
    and how to book an appointment.
•   Utilize local media and organizations to get the
    word out you are open.
•   Set up a virtual consultation with your client to
    determine what type of service they will need and
    how long it will take.
•   Be empathetic to your client.
                                                                 Salon Empathy with Lenny Strand
•   Make sure to communicate to your client all the                       Watch Now!
    new salon procedures so they understand what
    they can expect when the visit your salon.
                                                        Other Communication Resources
•   Create a home care routine for your clients based
    on your consultation.                               •   Front Desk Scripts for Covid-19
                                                        •   Scheduling, Distancing, Guest Flow Guide
•   Create a new service menu for your clients.         •   Virtual Consolation Procedure Guide
    Focusing on express services and color / cut        •   Client Emotion Guide
    correction.
THE VIRTUAL CONSULTATION

1. EMPATHY     2. END RESULT

                4. SERVICE
3. DIAGNOSIS   & SOLUTION
CLEANING PLANS AND OPENING SANITATION
                                                                            Sanitation Links
• Learn the different types of sanitation required by your
  local government and state.
                                                                        Summit Salon Resources
• Make sure your staff is skilled in requirements and are kept          •    Sanitation Protocol
  up to date of government changes.                                     •    Personal Protective
                                                                             Equipment
• Create a daily checklist for sanitation.
                                                                        Loreal Access Resources
• Get certified through Access.                                         •    Coronavirus Infection
                                                                             Control
                                                                        •    Covid-19 Health Care/Aged
                                                                             Care
                                                                        •    Infection Prevention and
                                                                             Control

                                                                        Other Resources
                                                                        •    Barbicide Resources

                                                                 *Always check with your local and state guidelines
FINANCIAL GUIDELINES & GOVERNMENT DOCUMENTS
Summit Salon Business          Paycheck Protection           Emergency Economic              Small Business Debt          Local Small Business
Center                         Program                       Injury Grant                    Relief Program               Development Center
https://www.summitsalon.com/   https://www.sba.gov/funding   https://disasterloan.sba.gov/   https://www.sba.gov/page/c
get-prepared/                  -programs/loans/paycheck-     ela/                            oronavirus-covid-19-small-   • Counseling is free and
                               protection-program-ppp                                        business-guidance-loan-        training is low-cost
• Extensive information on                                   • Emergency advance of          resources#section-header-4     with these partners.
  how to re-open salon sa      • Cash Flow Assistance          up to $10,000 to small                                        https://www.sba.gov/loca
  well as financial              loans to employers            businesses and private        • Immediate relief to           l-assistance/find/
  resources available to         who maintain their            non-profits harmed by           small businesses with
  the industry.                  payroll.                      COVID-19.                       non-disaster SBA           • Mentorship through
                                                                                               loans.                       SCORE is always free.
• Back to Business Plan.       • Doesn’t cover               • Who is eligible:                                             https://www.score.org/fre
                                 businesses with over          Businesses with less                                         quently-asked-questions-
• Salon Scripts.                 500 employees or              than 500 employees,                                          about-score
                                 salaries over $100,000.       independent
• CARES ACT Information.
                                                               contractors.
FINANCIAL GUIDELINES & GOVERNMENT DOCUMENTS

Department of Labor          Pro Beauty Association               Pro Beauty Association           Tax Information
                             Covid Relief Fund                    Covid Information                https://www.irs.gov/coronavirus
• Filing for                 https://pbacharities.wufoo.com/for   https://www.probeauty.org/memb
  unemployment must          ms/z16sfdhi0st99bn                   ership-resources/2020-
  be done by the                                                  coronavirus-faqs                 OSHA COVID-19 Guidelines
  individual needing the     • Licensed stylists can apply                                         https://www.osha.gov/Publications/OS
  assistance.                  for $500 grant.                    • Curated information on         HA3990.pdf
  https://www.dol.gov/coro                                          Covid-19 for stylists.
  navirus
                                                                                                   Families COVID-19 First
• Applications are done
  on each States                                                                                   Response Act
  unemployment                                                                                     https://www.dol.gov/agencies/whd/pan
                                                                                                   demic
  website.
  https://www.dol.gov/gene
  ral/topic/unemployment-
  insurance
EDUCATION & TECHNIQUES
SERVICE VIDEOS & TECHNIQUES

SOCOLOR Hair Color Certification Course                Download SOCOLOR Quick Reference Guide
Learn all about SoColor and get certified today!

       Visit Our YouTube Channel For More Techniques
COLOR SERVICE OVERVIEW

      COLOR CORRECTION                TRANSFORMATION                  EXPRESS SERVICES

      To educate on how to fix a     To empower hairdressers to    To maximize the hairdresser’s
   “panicked” at-home hair service    embrace the opportunity     schedule when they are back in-
          done by the client.             transformation.                     salon.
COLOR CORRECTION TOOL KIT

                        • Total Results Pro Solutionist Alternate
                          Action
                        • Total Results Pro Solutionist Instacure
                        • SoColor Cult Color Eraser
                        • Light Master (8)
                        • Color Sync Alkaline
                        • Color Sync 2-5 Minute Fast Toners
                        • SoColor Extra Blonding Cream
CLARIFY
 PROBLEM: CLIENT HAS BUILD UP OF PRODUCT AND MINERALS
 SOLUTION: CLEANSE AND CLARIFY

                               BEFORE
                                                        AFTER
                            ALTERNATE
                              ACTION                    ALTERNATE
                                                        ACTION
CORRECT POROSITY
PROBLEM: CLIENT HAS OVERLY POROUS HAIR
SOLUTION: FILL THE POROSITY
                                                            ASSESSING AND COMPENSATING FOR POROSITY

                                                                     TENACIOUS                      NORMAL                           POROUS

                                         How it looks and     Glassy look and feel. Tight,       Shiny without         Dull looking. Has a more open cuticle
                                              feels            very slick feeling cuticle.      appearing glassy.                 and feels rough.
                       ASSESSING
                                                                   Cortex is intact.           Cuticle is intact and
                                                                                                 feels smooth.
                                         When lightening       Can resist lightening, may     Average response to       Easier to lighten, can become overly
                                                             require maximum processing           lightening.            lightened. Check frequently during
                                                                 time for best results.                                               processing.

                    UNDERSTANDING        When depositing     May require pre-softening to     Responds to haircolor    Responds differently on the ends than
                 RESPONSE TO HAIRCOLOR                       ensure best results. Grey hair   well when depositing       at the scalp area. Is susceptible to
                                                             is usually more resistant and           color.                grabbing off tone and fading.
                                                               often requires maximum                                    Formulation adjustments may be
                                                                         timing.                                       necessary. Accepts cool colors; rejects
                                                                                                                                    warm colors.
                                          Adjust timing            Maximum timing.               No adjustment         Reduce timing on pull-through to last
                                                                                                  necessary.                      5-15 minutes.
                    COMPENSATING
                                         Adjust formula               Pre-soften.                No adjustment         Strand test, plus formula modification
                                                                                                  necessary.                    to add warm tones.
DECOLORIZATION
PROBLEM: OVER DEPOSIT/BANDING
SOLUTION: DECOLORIZE
                                                                        BEOFRE (FADED)     DURING (DECOLORIZED)   AFTER (RECOLORED)

                                               Decolorizing: SoColor Cult Eraser

   Color To Be Removed                                Mixture                                     Approximate Processing Time

        Direct Dyes                           1 Pack SCC Color Eraser +                          5-30 Minutes Room Temperature
                                          2 Fl. Oz. Warm Deionized Water
    Oxidative: Level 7-9                      1 Pack SCC Color Eraser +                         10-20 Minutes Room Temperature
                                          2 Fl. Oz. Warm Deionized Water
    Oxidative: Level 4-6                       1 Pack SCC Color Eraser +                       Up To 35 Minutes Room Temperature
                                   2 ½ Fl. Oz. 20 Volume Matrix Cream Developer
    Oxidative: Level 1-4                       1 Pack SCC Color Eraser +                       Up To 60 Minutes Room Temperature
                                   2 ½ Fl. Oz. 20 Volume Matrix Cream Developer
           Usage           •   Mix In Bowl Then Place In Applicator Bottle For Best Results.
                           •   Apply Quickly And Efficiently To Desired Areas.
                           •   Process Accordingly (See Chart) And Shampoo Out.
DECOLORIZATION
PROBLEM: OVER DEPOSIT/BANDING
SOLUTION: DECOLORIZE

                                                                   Decolorizing: Light Master
  Color To Be Removed                Desired Results                                   Mixture                                 Approximate Processing Time

Excess Of Unwanted Tones           Slight Color Removal                         2 Scoops Light Master +                         Slight Removal: 5-10 Minutes
                                                                           2 Fl. Oz. Warm Deionized Water
 Light Levels 7 & Lighter          Mild Color Removal                          2 Scoops Light Master +                          Up To 1 Level: 5-15 Minutes
                                      Up To 1 Level              2 Fl. Oz. Warm Deionized Water + 2 ½ Oz. 10 Volume
                                                                               Matrix Cream Developer
   Medium Levels 4-6        Moderate Color Removal: 2-4        2 Scoops Light Master + 2 ½ Oz. 20 Volume Matrix Cream      Up To 2 Levels: 10-15 Minutes Up To 4
                                      Levels                                          Developer                                    Levels: 10-20 Minutes
     Dark Levels 1-4            Moderate – Maximum Color       2 Scoops Light Master + 2 ½ Oz. 20 Volume Matrix Cream      Up To 3 Levels: 10-20 Minutes Up To 5
                                   Removal: 3-5 Levels                                Developer                                    Levels: 15-40 Minutes
     Mastery Points         •      Process At Room Temperature
                            •      Assess Hair Before Choosing The Formula Strength By Taking A Strand Test.
                            •      Check Progress Every 3-5 Minutes Until Hair Reaches The Natural Underlying Pigment Of The Level Of Desired Lightness.
                            •      Hair That Has Not Been Colored Within 48 Hours Is Usually The Easiest To Remove, Therefore May Not Require A Strong Formula
                                   Strength.
FILLING UNDERLYING PIGMENT
PROBLEM: DEPOSITING DEEPER THAN 2 LEVELS & NEED TO REPLACE UNDERLYING PIGMENT
SOLUTION: FILL WITH COLOR SYNC
                                            RULES FOR FILLING (STEP 1 OF A TINT-BACK SERVICE)
                1. Fill hair when deepening more            2. Re-establish hair's natural 3. Filler formulas should be warm
                            than 2 levels.                      underlying pigment.         and 1-2 levels light than desired
                                                                                                        end result.
               Warm tones (such as Gold and Copper) re-establish the hair's natural underlying pigment.
               For neutral end results, keep the filler formula balanced.
               For cool end results, make sure the filler is less red.
                                                                                 SAMPLE FILLER FORMULAS

                      STARING                   DESIRED                                WARM                                    NEUTRAL                      COOL
                       LEVEL                     LEVEL                               END RESULT                               END RESULT                  END RESULT

                                                                                    GCG & 6RC+                                6CG & 5WN                   6G &5WN

                                                                                                                                                                       TIMING & MIXING
                                                                                     6CG & 8CG                                6CG & 8WN                    6G & 8G
                                                                                                                                                                       Process 10 minutes or until
                                                                                                                                                                       desired result achieved.
                                                                                     8CG & Clear                             8CG & 10WN                   8G & 10G
                                                                                                                                                                       Rinse, cleanse lightly, and towel
                                                                                                                                                                       dry. Follow with overlay.

                                       Process 10 minutes or until desired result achieved. Rinse, cleanse lightly, and towel dry. Follow with overlay.

                                                                    OVERLAY
                          The overlay is the final formula used in a Tint-Back service. Use COLOR SYNC as an overlay
                                by choosing the desired tone and formulate up to 1 level lighter than desired.
ALKALINE TONERS
PROBLEM: CLIENT TRIED AT-HOME HIGHLIGHTS AND HAS STRIPES
SOLUTION: TONE WITH COLOR SYNC ALKALINE FOR A BLENDED AND SEAMLESS RESULT

                     ALKALINE                                                         ACIDIC
                     TECHNOLOGY                                                  TECHNOLOGY
                     BLENDED                                                    MULTI-DIMENSIONAL
                     POSSIBLE 1/2 LEVEL                                                DEPOSITONLY
                     BASE SHIFT                                             NO CHANCE OF BASESHIFT
NEUTRALIZE WITH EXPRESS TONING
PROBLEM: CLIENT HAS UNWANTED WARMTH, BUT I DON'T HAVE TIME TO NEUTRALIZE IT
SOLUTION: TONE WITH COLOR SYNC 2-5 MINUTE FAST TONERS AT THE BACK BAR

             BEFORE                                                                                  AFTER
        ANTI-YELLOW                                                                                  ANTI-YELLOW
   *NOTE THAT BECAUSE THIS PRODUCT CONTAINS OXIDATIVE DYES, THE 2-5 MINUTE FAST TONERS WILL NOT LAST AS LONG AS COLOR
   SYNC (UP TO 20 WASHES) AS IT DOES NOT PROCESS FOR THE FULL 20 MINUTES
COLOR SYNC 5-MINUTE FAST TONERS AS A PRE-TONE
           Express haircolor – partial toning in 2.5 minutes, fully visible
           Toning in 5 minutes ideal when another color process is to follow

               BEFORE                            2-5 MINUTES                    AFTER VIVID SERVICE

     PRETONE
      VIVID

                BEFORE                           2-5 MINUTES                   AFTER DOUBLE PROCESS
                                  Brassy hair
                                  toned for a
                                 clean canvas

     DOUBLE
     PROCESS
SOCOLOR ADDITIVE FOR ADDED POWER
PROBLEM: OVERGROWN REGROWTH, BANDING, STUBBORN UNDERLYING PIGMENT
SOLUTION: SOCOLOR EXTRA BLONDING CREAM DISPERSES NATURAL UNDERLYING PIGMENT FOR CLEANER AND BRIGHTER
BLONDES, REDS AND BRUNETTES

                        IMPORTANT NOTES:
                        • Always add extra Matrix Cream Developer to account for the added Extra Blonding
                           Cream
                        • Do not add more SOCOLOR Extra Blonding Cream than recommended. A larger
                           proportion will not achieve more lift.
                        • Do not use Matrix Cream Developer or Extra Blonding Cream alone.
                        • Only mix SOCOLOR Extra Blonding Cream with the Blended & Reflect series in
                           SOCOLOR
EXPRESS SERVICES TOOL KIT

                    Express Techniques
                  Light Master Lift + Tone
              Color Sync 5-Minute Fast Toners
                        SoColor Cult
EXPRESS TECHNIQUE - THE MONEY PIECE
EXPRESS TECHNIQUE - HALO HIGHLIGHT
EXPRESS TECHNIQUE - THE DIAMOND
LUNCH TIME LIGHTENING
PROBLEM: CLIENT WANTS TO GO LIGHTER, BUT I DON’T HAVE TIME TO DO A FULL BALAYAGE
SOLUTION: LIFT + TONE AT THE SAME TIME WITH LIGHT MASTER LIFT + TONE

                                                                                    PROCESS IN FOIL FOR UP TO
                                                                                    10 MINUTES WITH HEAT

    BEFORE                                                                    AFTER
LIFT + TONE                                                                   LIFT + TONE
LIGHT MASTER LIFT + TONE USAGE

                              Off scalp Application Only
              POWDER LIFTER
   STEP 1     2 Scoops
                              2-10 Minutes With Heat
              (30Ml/1 Oz)     Or Up To 50 Minutes At Room Temperature

                              Check Frequently ForDesired Level
              PROMOTER
                              Mix LIGHT MASTER LIFT + TONE system in a non-metallic bowl.
   STEP 2     2 Scoops
              (30Ml/1 Oz)     Do not substitute any of the LIGHT MASTER LIFT + TONE system component
                              (Powder Lifter, Promoter, Toner) with other products.

                               Use Only
              TONER
   STEP 3     1 Scoop         Use only with the recommended Promoter 8V (2.4%) or 22V
              (15ml )         (6.6%). Do not use with developer greater than 22V (6.6%).
                              Do not exceed the recommended development time.
LIGHT MASTER LIFT + TONE: TONERS IN DEPTH

   EXTRA COOL                             COOL                   NEUTRAL

Softens orange tones for extra   Softens yellow tones for cool   Balances natural tones for
        cool highlights                   highlights               neutral cool highlights
EXPRESS TONING
           PROBLEM: CLIENT HAS UNWANTED WARMTH, BUT I DON'T HAVE TIME TO NEUTRALIZE IT
           SOLUTION: TONE WITH COLOR SYNC 2-5 MINUTE FAST TONERS AT THE BACK BAR

                        BEFORE                                                                                       AFTER
                   ANTI-YELLOW                                                                                       ANTI-YELLOW

*NOTE THAT BECAUSE THIS PRODUCT CONTAINS OXIDATIVE DYES, THE 2-5 MINUTE FAST TONERS WILL NOT LAST AS LONG AS COLOR
SYNC (UP TO 20 WASHES) AS IT DOES NOT PROCESS FOR THE FULL 20 MINUTES
FAST TONERS: ANTI-YELLOW
      High concentration of dyes tone hair fast! Watch hair while processing,
               the longer you leave it on – the deeper the deposit.

      CONTROL               1 MINUTE                       3 MINUTES                   5 MINUTES

                          If overly porous lightly mist with Total Results Instacure
FAST TONERS: ANTI-RED
       High concentration of dyes tone hair fast! Watch hair while processing,
                the longer you leave it on – the deeper the deposit.

      CONTROL              1 MINUTE                        3 MINUTES                     5 MINUTES

                            If overly porous lightly mist with Total Results Instacure
FAST TONERS: ANTI-BRASS
         High concentration of dyes tone hair fast! Watch hair while processing,
                  the longer you leave it on – the deeper the deposit.

       CONTROL              1 MINUTE                        3 MINUTES                      5 MINUTES

                              If overly porous lightly mist with Total Results Instacure
HIGH SATURATED VIVID COLOR
PROBLEM: CLIENT WANTS TO REFRESH HER VIVID COLOR, BUT I DON’T HAVE TIME TO
PRE-LIGHTEN HER OVERGROWN NEW GROWTH
SOLUTION: OVERLAY HIGH SATURATED DYES OVER NEW GROWTH, OR USE PERMANENT VIVID COLOR
                                                      MIXING CHART & CHEAT SHEET
SOCOLOR CULT ON LEVELS 6-10                                                                                                                    LIMITED
 disco silver             marble gray                              clear                black                                                  EDITION
                                                                                                                        ruby red                    fruit punch

  10            8    6     10            8             6               10       8   6     10           8    6               10     8       6           10        8   6

*violet-based gray       *violet-based gray                                             *blue-based black               bambino blue                  sea monster
dusty teal               dusty purple                              dusty blue

                                                                                                                            10     8       6           10        8   6

  10            8    6     10            8             6               10       8   6
*violet-based gray       *don’t be alarmed! dusty purple will appear
                         slightly green out of the tube.
neon red                 neon orange                               neon yellow          neon green              neon blue

                                                                                                                                                get glowing!
                                                                                                                                                the neon’s
                                                                                                                                                glow under
                                                                                                                                                uv blacklight!

  10            8    6     10            8             6               10       8   6     10           8    6   10           8         6

                                                                                    +
SOCOLOR CULT PERMANENT
A stream-lined palette of our longest-lasting vivid shades in just 1 step.
Made for natural hair to achieve beautiful vivid results in 1 step, without pre-lightening.
Get the color you want faster, and keep it longer than ever.

Calibrated for levels 4-5. Achieves results around levels 7-8 with bright saturation.

                                                                                              +
Calibrated for levels 6-7. Achieves results around levels 8-10 with pastel saturation.

                                                                                         P

                                                                          +
ONLINE EDUCATION
ONLINE EDUCATION
            DOWNLOAD THE VIRTUAL EDUCATION SCHEDULE HOSTED BY OUR MATRIX/BIOLAGE ARTISTIC
            DIRECTORS & BRAND AMBASSADORS
            Stay up to date on upcoming education and live events.
            Click here to download the education schedule.

            RAISE MY BAR LIVE: MONDAYS 1-4 P.M. EST
            Beginning Monday, April 6th, Raise My Bar brings together the Matrix, Biolage and Redken artist communities
            to share perspective and advice through live education.

            On Wednesdays, tune in for RMB "Ask Me Anything" on IG Stories with VP of Matrix
            Education @Alfredo_Lewis - bring your questions and challenges to our panel of experts. Or, feel free to ask
            your questions ahead of time.

            Be sure to check back every Friday on the Matrix Instagram (@Matrix) for details on the upcoming week's RMB
            segments as well as details on how & where to tune in.

                                          +
ONLINE EDUCATION
             INSTAGRAM LIVE WITH ALFREDO LEWIS & SHERI DOSS:
             TUESDAYS & THURSDAYS AT 1 PM EST
             Tune in as VP of Matrix Education Alfredo Lewis and VP of Redken Education Sheri Doss come together to
             talk education, the industry, tips for navigating this difficult time and offer advice on how to maximize
             salon success.This series will also feature appearances by special guest artists!

             Tune in on Instagram every Tuesday at 1 p.m. on @Alfredo_Lewis and every Thursday at 1
             p.m. @SheriDoss.

             EDUCATION ON DEMAND
             Boost your skills with education at your fingertips.

             Download L’Oreal Access to stay up to date on educational and inspirational content.

             Visit our YouTube channel for hair coloring, cutting and styling tips & techniques.

                                       +
TREATMENTS TOOLKIT

                 Neutralization Masks
           Keep Me Vivid Lamination Spray
          Length Goals Pre-Extensions Primer
                Miracle Creator Mask
                Deep Treatment Packs
                   Acid Milk Rinse
TREATMENT: NEUTRALIZATION
 PROBLEM: WARM TONES EMERGING IN HAIR
 SOLUTION: SO SILVER, BRASS OFF & DARK ENVY

IN SALON:
                                              RETAIL:
TREATMENT: KEEP ME VIVID
PROBLEM: COLOR FADING
SOLUTION: KEEP ME VIVID LAMINATION SPRAY & RETAIL SHAMPOO, CONDITIONER & VELVETIZER

              IN SALON:                                              RETAIL:
TREATMENT: LENGTH GOALS
PROBLEM: LENGTHY WAIT IN BETWEEN EXTENSION SERVICES
SOLUTION: LENGTH GOALS

                  IN SALON:                           RETAIL:
TREATMENT: MIRACLE CREATOR
PROBLEM: DRY, DAMAGED HAIR IN NEED OF A HAIRCUT
SOLUTION: MIRACLE CREATOR MULTI TASKING HAIR MASK & TREATMENT

    IN SALON:                                             RETAIL:
INVENTORY READINESS CHECK LIST
•   Clean towels or disposable towels (Ex. EasyDry)
•   Gloves for you and your client
•   Masks for you and your staff
•   Robes
•   Aprons
•   Neck sani-strips
•   Quats/ Bleach / Barbicide-disinfecting supplies and
    equipment
•   Containers for clean and dirty tools
•   Label maker to designate containers as per state mandate
•   Washable bags for laundry
•   Stock your backbar with frequently used products – See
    our inventory Must Have’s

                                                               *Always check with your local and state guidelines
INVENTORY READINESS- MATRIX COLOR TOP SKU’s
                              P1295900   506 LT BROWN
                              P1296000 507 DK BLOND
                              P1295800 505 MED BROWN                                                    P0943000   LIFT TONE LT PWDR 2LB

                              P1296100   508 MED BLND                                                   P1783000   LIFT TONE PWDR 2LB

                              P1295700 504 DK BROWN                                                     P0942800   LIFT TONE LT PWDR 1LB
                              P1416800 6N LT BROWN                                                      P1782900   LIFT TONE PWDR 1LB
                              P1416700 MX SC 5N MED BRWN
                              P1296200   509 LT BLOND
                              P1017301   506NA LT BROWN NEUT ASH                                        P1783100    LIFT TONE 8V PROMTER 1L

                              P1416600 4N DARK BROWN                                                    P1783200    LIFT TONE 22V PROMTER 1L
 SOCOLOR                      P1416900 7N DK BLOND 3OZ                LIGHTENERS                        P1783300    EXTR COOL TONER 4OZ
 • Reliable, tried and true   P1416500 3N DKST BROWN
                                                                    • Light Master Lift & Tone is       P1783400    COOL TONER 4OZ
                              P1017401   508NA MED BLOND NEUT ASH
   permanent color in the                                             great for fast and beautiful      P1783500    NEUTRAL TONER 4OZ
                              P1416400 2N NATURAL BLACK
   most asked for shades                                              lightening services for clients
                              P1294000   506W LT WM BROWN
                                                                      with short windows of time!
                              P1066201   COLOR SYNC 6N
                              P1066100   COLOR SYNC 8N
                              P1067300   COLOR SYNC 10V
                                                                                                        P0414901   MX UNIV DEVELOPER 10VOL 16OZ
                              P1115600   COLOR SYNC 5N
                                                                                                        P0415001   MX UNIV DEVELOPER 10VOL 32OZ
                              P1889600   COLOR SYNC SPV
                                                                                                        P0415101   MX UNIV DEVELOPER 20VOL 16OZ
                              P1067400   COLOR SYNC 8V
                                                                                                        P0415301   MX UNIV DEVELOPER 20VOL 32OZ
                              P1066400   COLOR SYNC 10P
                              P1066300   COLOR SYNC 3N
                                                                                                        P0415401   MX UNIV DEVELOPER 30VOL 32OZ
                              P1066700   COLOR SYNC 8A
                                                                                                        P0415501   MX UNIV DEVELOPER 40VOL 32OZ
                              P1066600   COLOR SYNC 10A
                              P1066000   COLOR SYNC 10N
                                                                                                        P0722901   MX CI DEVELOPER 10VOL 32OZ
                              P1071700   COLOR SYNC SPA
 COLOR SYNC                   P1066800   COLOR SYNC 6A
                                                                      DEVELOPERS                        P0722801
                                                                                                        P0967200
                                                                                                                   MX CI DEVELOPER 20VOL 32OZ
                                                                                                                   MX CI DEVELOPER 30VOL 32OZ
 • Toners to have in stock    P1066500   COLOR SYNC 8P                • Developers for all coloring
   for every service          P1073201   COLOR SYNC CLEAR               needs to have on hand
INVENTORY READINESS- MATRIX COLOR TOP SKU’s
        5-MINUTE FAST TONERS
        • Partial toning in 2.5 minutes, fully visible        COLOR ERASER
          toning in 5 minutes
        • Ideal when another color process is to follow       • Seamlessly remove existing semi, demi,
                                                                or permanent hair color

        P1679400        ANTI YELLOW                             P1578900     COLOR ERASER
        P1679500        ANTI RED
        P1679600        ANTI BRASS

         SOBOOST                                          EXTRA BLONDING CREAM
         • Help neutralize your formulas                  • Disperses natural underlying pigment for cleaner
                                                            and brighter blondes, brunettes and reds
          P1040600        SOBOOST BLUE
          P1040700        SOBOOST RED                       P1480800       EXTRA BLONDING CREAM
          P1040800        SOBOOST YELLOW
INVENTORY READINESS- MATRIX TEXTURE TOP SKU’s

                               OPTI
                               • Long lasting curls

                               P1624101               Opti.Curl Extra Body 7.2 oz.
                               P1624201               Opti.Curl Variable Action 7.2 oz
INVENTORY READINESS- MATRIX CARE TOP SKU’s
      INSTACURE                                  HI AMPLIFY
           Help smooth cuticle damage,                Firm hold finishing spray to keep
            control frizz and condition                 styles lasting long

                                                 P1091000        High Amplify Hairspray 10.2 oz.
     P1100701      Pro-Solutionist Insta Cure
                                                 P1132601        High Amplify Proforma 10.2 oz.

      ALTERNATE ACTION
     • Deep cleanser to help lift away product
                                                 VAVOOM
       buildup without stripping natural oils          Extra-firm, fast-drying hairspray that instantly
                                                        locks in volume, texture, and lift.
                    Pro-Solutionist Alternate
      P1100100                                       P0064901      Vavoom Freezing Spray
                    Action
INVENTORY READINESS- MATRIX CARE TOP SKU’s

         TONING CARE SHAMPOOS                    MIRACLE CREATOR
         • Banish unwanted                       • Miracle Creator Hair Multiply Tasking
           undertones with these                   Treatment has 20 beautifying benefits for hair,
           shampoos made to neutralize             perfect product for a leave in post service
                    Brass Off Shampoo to
                    neutralize orange                          Miracle Creator Multi-
         P1383000                                P1116710
                    undertones in Lightened                    Tasking Treatment
                    Brunette Hair

                    So Silver Color Depositing
                    Purple Shampoo to
         P1108200
                    neutralize yellow
                    undertones in Blonde and
                    Silver Hair
INVENTORY READINESS- BIOLAGE TOP SKU’s
                                                   HYDROSOURCE
        ALL IN ONE                                        Perfect for dry and thirsty hair!

            Multi-benefit treatment spray             P1148501        HydraSource Conditioning Balm
             for all hair types and hair needs
                                                                       HydraSource Daily Leave-In Tonic
                                                       P0830110
                                                                       13.5 oz.
       P170850          Biolage All In One 150ML
                                                       P0828503          HydraSource Shampoo
                                                       P0828301          HydraSource Shampoo
                                                       P0838002          HydraSource Detangling Solution

       BIOLAGE ACID WAVE                               COLORLAST
       • Perfect waves achieved
                                                            Protect color treated hair for
         with a low-ammonia base
                                                             longer lasting color

       P1624000         Acid Wave 7.3 oz                P0831702          ColorLast Conditioner
                                                        P0830400          ColorLast Shampoo
SALON ASSETS
Matrix Assets
      • Open/Closed Sign
      • Service Menu
      • Editable Posters
      • Welcome Back Posters
      • Editable Promotion Cards
      • Social Posts & Caption Suggestions

Biolage Assets
      • Open / Closed Sign
      • Service Menu
      • Editable Posters
      • Promotion Cards
      • Social Posts
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