MEDIA & COMMUNICATION - Rise With The Best - Taylor's University
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R is e W it h The Best
MEDIA &
COMMUNICATION
THE FUTURE
OF MEDIA &
COMMUNICATION
THE 4th INDUSTRIAL REVOLUTION
At Taylor’s University, we are constantly keeping ahead to ensure our students
graduate future-ready. The 4th Industrial Revolution (4IR) will change the way business
is done. The revolution is characterised by a range of new technologies that are fusing
the physical, digital and biological worlds, impacting all disciplines, economies and
industries, and will challenge the status quo of education and its graduates.
Like most progressive fields of studies, media and communication is evolving at an
exponential pace hand-in-hand with technology. Here are some advancements that
are being discussed, adopted and anticipated globally:
The Growing Usage of Improved storytelling will
AI, VR, AR & WIN THE MARKET
PROCESS Brands that create
AUGMENTATION human connections
for Media & through the art of
Communication story will rise
Better content and
more content creators GROWING
Brands & social platforms alike
push for more
TRUST
in companies
USER-GENERATED
over data use
CONTENT
Automation in media DIGITAL
will lead the way INNOVATION
DATA leading to authenticity
ANALYSTS
We need to continue to be
digital storytellers and interact
with customers in MEANINGFUL
become in demand and AUTHENTIC ways
Consumption of content will AD VIEWABILITY,
continue to shift towards
AD FRAUD &
DIGITAL & MOBILE AD SAFETY
ADVERTISING
on digital will
SPEND will shift
continue to be
toward the same
areas naturally challenged
WHY MEDIA & COMMUNICATION AT TAYLOR’S? OUR EDGE, AND YOUR ADVANTAGES:
YOUR FUTURE IS OUR PRIORITY We ensure that our students are in touch with current and future trends and are well-equipped to embrace the challenges of the 4IR. TAYLOR’S CURRICULUM FRAMEWORK (TCF) Breaking conventions to bring you the first-of-its-kind framework in Malaysia that allows you to mix and match modules to customise your degree. DUAL AWARD Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), United Kingdom, with the option to transfer to UWE in the final year. REAL CLIENTS, REAL PROJECTS Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients. proPassion COMMUNICATIONS proPassion Communications is a Public Relations (PR) consultancy managed by the final-year degree students which collaborates with local and international clients. STRONG INDUSTRY LINKAGES Due to Taylor’s strong industry affiliations, our students are able to work with multinational and international companies across various industries during their industry placement. Our curriculum development is also up to date as it receives input from industry partners. WORLD CLASS STANDARDS, FACILITIES & ENVIRONMENT Students have access to the latest technology and state-of -the-art facilities at Taylor’s international campus. INTERNATIONAL RECOGNITION Taylor’s is an internationally well-respected and highly recognised centre for Media and Communication studies with a strong foothold in two main areas, i.e. research and industry expertise.
PUSH BOUNDARIES
INNOVATIVE & EXPERIENTIAL METHODS
OF TEACHING & LEARNING
TAYLOR’S CURRICULUM FRAMEWORK (TCF)
FLEXIBILITY IN CUSTOMISING YOUR DEGREE
An increasing number of employers, including top This is supported by studies such as Corporate Recruiters
conglomerates like Google and Deloitte, are placing less Survey 2015.
value on academic credentials. They prize talents with: The report released by the Graduate Management
Admission Council showed that:
92%
APTITUDE ACQUIRED SKILLS
PERSONALITY INDUSTRY KNOWLEDGE of recruiters surveyed would consider
a candidate based on their proven
ability to perform
AT TAYLOR’S, WE GET YOU READY!
The TCF is the You can now PAIR your
̌UVWRILWVNLQGLQ MEDIA & COMMUNICATION
Malaysia major with other modules
of your choice. Or even
In other words, you have
The uniqueness of this framework get a 2ND MAJOR
allows you to CUSTOMISE
YOUR DEGREE
LQRWKHǓHOGVWR
complement your degree.
CONTROL
of your FUTURE!
THE
3 KEY STRENGTHS
FLEXIBLE
THE
3 KEY BENEFITS
GRADUATE MULTI-SKILLED
Be marketable with future-proof skills,
7UDQVGLVFLSOLQDU\KLJKO\̍H[LEOH
enhanced with your unique interests and
degree to design
strengths
BROAD-BASED GRADUATE A GLOBAL CITIZEN
([SRVXUHDFURVVPXOWLSOH Be global and culturally adaptive through
discipline areas international mobility opportunities
PERSONALISED GRADUATE FUTURE-READY
Personalise your course of study based
Be adaptable to high job mobility through
on your own unique interests, strengths,
independent self-directed learning
aspirations and career ambitions
AN UNCONVENTIONAL FRAMEWORK
TAYLOR'S CURRICULUM FRAMEWORK (TCF)
PRIMARY MAJOR
PRIMARY CORE SPECIALISATION
Common core modules Specialised modules related
within the primary to primary field of study
discipline
UNIVERSITY CORE
COMPULSORY GENERAL SPECIALLY-DESIGNED
MODULES BY MOE UNIVERSITY MODULES
• Hubungan Etnik / • Life Skills for Success &
Malaysian Studies 3 Well-Being
• Tamadun Islam dan Tamadun • Millenials in Malaysia:
TYPICAL Asia / Bahasa Melayu Team Dynamics and
PROGRAMME Komunikasi 2 Relationship Management
STRUCTURE • Community Service
Initiative
Year 1
Same Discipline
Modules
COMPLEMENTARY STUDIES
Year 2
Students are given the opportunity to mix and match modules.
Same Discipline They can complement their primary major with the below.
Modules
FREE ELECTIVES MINOR
Choose 5 – 7 electives from Gain breadth of
Year 3 three clusters which are not knowledge by taking five
related to the primary major. set modules (or total 20
Same Discipline
These clusters include: credit hours) outside of a
Modules
• Arts, Humanities and particular major field of
Social Sciences study. There are 54 minors
• Business, Services and offered.
Management
• Science, Technology
and Society
MPU Subjects
EXTENSION 2ND MAJOR
Expand depth of A second major provides
knowledge by taking five students the opportunity to
set modules (or total of 20 master another field of study
credit hours) in a specific by taking 12 set modules (or
area within a major field of total of 48 credit hours) in
study. There are 21 another field or discipline.
extensions available. Choose from 11 majors.
For more information about Taylor's Curriculum Framework (TCF), log on to:
https://university.taylors.edu.my/taylors-curriculum-framework.html
GET MORE WITH DUAL AWARD
Faculty of Arts, Creative Industries
and Education, UWE, UK Faculty of
Arts, Creative Industries and
Education, UWE, UK
UNIVERSITY OF THE WEST OF Dating as far back as 1595, UWE represents a
ENGLAND (UWE), UK long and well-established tradition of
Taylor’s Media and Communication offers a dual first-class professional education and
award degree programme in collaboration with training.
the Faculty of Arts, Creative Industries and
Education, University of West of England (UWE). UWE’s graduates are highly employable, and
The partnership provides a truly global education it is among the top 12 universities for lowest
in media and communication. levels of graduate unemployment in the UK.
A quality review committee, comprising UWE’s highly-acclaimed Faculty of Arts,
academics from both institutions, is established Creative Industries and Education is
for quality assurance and moderation of the informed by the latest research and partners
standards of the programme, which includes some of the most innovative and prestigious
curriculum and assessments. cultural organisations in Bristol, such as BBC,
Watershed Media Centre, the Pervasive
Students will receive certification from both Media Studio and the Festival of Ideas.
Taylor’s University and UWE upon completion of
the degree.
WORLD-CLASS
STANDARDS,
FACILITIES &
ENVIRONMENT
As your vested partner throughout your education journey, future-proofing you is our priority. To do that we
ensure we upkeep our standards and facilities, to be nothing less than world-class. We have state-of-the-art
laboratories and studios for our media and communication students to experience and experiment.
01 Audio Recording Studio
The Studio comprises a panel control
room, which is built with high quality
accoustic materials that create a
conducive environment for
professional audio recording.
Digital Multicam Studio
The million-dollar TV Studio is well
equipped with broadcast studio
02
cameras, digital consoles and
lighting equipment specific for
studio recording productions that
are on par with international
broadcasting industry standards.
03
Video Editing Laboratory
This lab has workstations which are well
equipped with the latest Adobe Premier
Version and Final Cut Pro that is in line with
the current industry practices for video
editing.
04
Audio Editing Laboratory
The Audio Editing Laboratory has
workstations complete with Apple iMac and
Pro-tools editing software.
05 Project Room
This project room is equipped
with workstations
students to work on their
for
assignments.
Adventure Arena
This is a dedicated workspace for students to
06
brainstorm and develop innovative ideas
through guided techniques taught by
experienced lecturers.
07
Newsroom
The Newsroom is a real
workstation created specifically
for Journalism students to
experience the working
environment in a news media
organization.
Ili Ruzanna
Bachelor of Mass
Communication (Hons)
(Broadcasting)
Studying Communications at
Taylor’s University was an
eye-opening experience. It made
me realise my passion and I would
not be where I am today without
the guidance of the lecturers and
the practicality and hands-on
experience from the broadcasting
degree programme. I am grateful
and cannot thank my lecturers and
friends enough for all the support!
(Ili is a winer of the Fly FM Flydol
Star Search and is currently a Radio
Announcer for Fly FM)NURTURE ENTREPRENEURS &
BUSINESS LEADERS
OF THE FUTURE
The Media and Communication industry undergoes rapid
changes, what was once relevant is not longer so in as soon as one
year. The media consumption landscape has been transformed
completely with digital and technology. Communication is now
bite-sized, fast-paced, always-on, digital and social media-led.
Taylor's ensures it keeps up with the times and is also able to stay
ahead by predicting trends. Serene Perera
PR & Event Management
Programme
The Propassion module gave
us hands-on experiences with
real world clients. We are
provided with industry
networking and opportunities.
It definitely boost our
portfolio as freshgrads.
PROPASSION
COMMUNICATIONS
proPassion Communications is a student consultancy under the Bachelor of Mass Communication programmes, Public Relations
specialisation. It promises to demonstrate passion, professionalism, and quality services to reach the clients’ goals. Having dedicated
students, proPassion Communications has brought fresh and innovative ideas and solutions to clients.
Services offered: Public relations campaigns Marketing communications
Branding campaigns Event management
Meeting with the client from Using the Deadpool mascot for a Preparing for in-house
IOI Properties Berhad campaign to promote train riders campaign on social mediaList of Clients:
Baskin Robbins
Dutch Lady
DiGi Malaysia
Escape Room Malaysia
Happy Fresh Malaysia
IOI Properties Group
LEAP Asia Sdn Bhd
Prasarana Malaysia Berhad
Shopee Mobile Malaysia
Client’s
Testimonials
Patrick Wee YBHg Dato’ Victor Lo
Founder of YUBERACTIVE COO of Escape Room
The proPassion team was It has been a great
Marissa Zahara dynamic and fun, constantly opportunity to work with
Bachelor of Mass making them a pleasure to work proPassion and I am
Communication (Honours) (Public with on collaborative projects. extremely pleased with the
Relations and Marketing) work done by the students.
During the launch of
YUBERACTIVE.ASIA, the team put They have all demonstrated a
together an electrifying event great deal of excellence
showcasing their unique towards their work. Well done!
creativity. The level of
Being apart of the Propassion team commitment and energy the
in my final semester was probably team brought to the events
one of the best highlights of my served well to demonstrate that
degree years. The experience they were certainly more than
enabled me to get a hands on insight just a student-led consultancy-
related to the working field with our they were professionals.
client, Prasarana. Despite the taxing
process from planning, paperwork,
proposals, presentations, and
execution, it was undoubtedly
worthy of an unforgettable journey
together with my peers.Daniel Cheang bin
Adenan Cheang
Alumni PR & Event Management
Programme
ProPassion has given me the
first hands-on on what the
industry will be like. Not
everything we do is always
sunshine and rainbow, hence
SYMPOSIUMS & CONFERENCES
tough clients will teach us to
be stronger.
Conferences, Public Lectures and Colloquiums are organised throughout
the year. The International SEARCH Conference held once every two
years bring together the best minds in the discipline, notable industry
practitioners as well as students to exchange knowledge. The Media and
Communication Lecture Series (MCLS) provide an on-going platform
throughout the year for acknowledged academics, industry
professionals, policy makers and community leaders to share their work
and address current issues in the industry, public policy and society.
In tandem with that, the Postgraduate Colloquium aims to give a
platform for the postgraduate students to present their research findings
which manifest the various research challenges and opportunities in the
areas of media and communication under the bigger umbrella of social
sciences. These discussion sessions engage and widens the perspectives
of our students to current and future issues.
STUDENT MOBILITY PROGRAMME
We collaborate with international institutions through the SMB to allow students to choose to either complete a semester abroad
or opt for a short overseas study trip. This gives exposure and develops international-mindedness.
Sailing to Volendam Lectures at the University of Amsterdam Trip to Bristol, UKBECOME
FUTURE-PROOF
GLOBAL & LOCAL LINKAGES WITH
THE INDUSTRY AND PANELS
INDUSTRY ADVISORY PANEL (IAP)
Taylor’s University engage with notable industry professionals and experts that provide input on the relevance of
our curriculum. Members of our IAP include:
Srikanth Ramachandran Farrah Harith McPherson Harmander Singh
Executive Director, General Manager, CEO, Sledgehammer
Moving Walls Sdn. Bhd. BBDO and Proximity Malaysia
Ravindran Raman Kutty Mohd Said Bani C M Din Shuhami Sulaiman
General Manager, Managing Director, CEO, Astro AWANI
Strategic Communications, MRCB bzBee Consult
Lina Teoh Eileen Ooi
Executive Director, MyDocs Head, PHD Media
Due to our strong industry affiliations, our students are also able to work with multinational and international companies across
various industries during the compulsory internship programme, such as:
ADVERTISING PUBLIC RELATIONS
ARC Worldwide • • bzBee Consult Sdn Bhd
Arc Media • • Edelman Public Relations
Bates Chi & Partners • • Eric Pringle Associate PR
BBDD • • Essence Burson-Marsteller
Grey Group Malaysia • • Fleishman-Hillard Malaysia
McCann Erikson (Malaysia) Sdn.Bhd. • • Milk PR Remove Fleishman
MindShare Malaysia • • Sirius Communication Sdn. Bhd.
Naga DDB Malaysia •
• Weber Shandwick
Ogilvy Malaysia •
Sledgehammer Communications •
CORPORATE COMMUNICATION JOURNALISM/EDITORIAL
Air Asia • • Blue Inc
Allianz Malaysia • • Burda Media Malaysia
Genting Berhad • • Cilisos Media
Mesiniaga Berhad • • MalaysiaKini
Panasonic Malaysia Sdn.Bhd. • • New Straits Times
Petronas • • The Edge Media
Shell Malaysia • • The Star Publications
Sony Malaysia •
MEDIA PRODUCTION EVENT MANAGEMENT
Astro Awani • • Protemp Exhibitions Sdn.Bhd. EVENT!
Far East Documentary Centre • • Roots Asia Pacific Sdn. Bhd.
FINAS •
Media Prima •
Red Communications Sdn Bhd •
PROFESSIONAL BODY MEDIA CONSULTANCY
Asia-Pacific Broadcasting Union • • GroupM
Institute of Public Relations Malaysia • • Group MAD
International Association of • • PHD Media
Business Communicators
Centre for Independent Journalism •REAL CLIENTS, REAL PROJECTS
You will be exposed to education that is heavily anchored in real-world practices and opportunities to connect
with thought leaders of the industry.
We seamlessly integrate with the industry by engaging with numerous adjuncts and visiting lecturers and
speakers from reputable companies to conduct lessons to students.
Eliza Abdul Rahim
Managing Director, Strategic Marketing &
Corporate Affairs of Essence Burson-Masteller
Harmandar Singh
Founder of SledgeHammer Communications &
Publisher of Marketing Magazine
Mohd Said Bani C M Din
Managing Director and Founder of bzBee Consult
Malik Ridhwan Bin Zaihan
Bachelor of Mass
Sean Lee Communication (Hons)
Radio DJ, 988 FM (Broadcasting)
Shukri Rifaie
Co-founder of Rifaie Chua Sethi Sdn. Bdn.
The best moment during my study
in Taylor's was during my final year. |
Suhaimi Sulaiman had the opportunity to intern at
CEO of Astro AWANI Astro AWANI and prove to them
what Taylor's graduates are made of
which led me to secure my current
Rubin Khoo job. On top of that, my final year
Associate Publisher Hubert Burda Media Malaysia broadcasting project was one of the
best assignments where we did a
24-hour documentary shoot in
Zan Azlee Terengganu. What a way to end my
Writer Director Fat Bidin Media degree in Taylor’s!DUTCH LADY ECOWORLD
INSPIRE TOMORROW RECRUITMENT VIDEO
WORKSHOP COMPETITION
Our students had integrated classroom learning with Over 100 broadcasting students from Taylor’s Media and
industry experience in the Dutch Lady Inspire Tomorrow Communication had an exciting five months of competing in the
Workshop, a CSR project for underprivileged children in EcoWorld’s Create Tomorrow and Beyond recruitment video
orphanages and child welfare centers. contest. Having put their creative talents and technical skills to
the challenge, our students won the RM5,000 cash prize and an
opportunity to work in the industry to reproduce the winning
video for commercial use.
MEDIA PRODUCTION
Students conceptualise ideas and digital media content demonstrating their ability to perform various tasks involved in digital media
production. All the work produced are showcased on our own YouTube channel.
24 Hours in Terengganu Beyond Y (our) World Trip to PEMANDU - United Against
Documentary Shoot 2015 Kota Kinabalu 2014 Crime Initiative 2013
SHELL FUELSAVE The InkSlingers
CAMPAIGN
Targeting university and college students, First published in 2003, The InkSlingers is
participants learn about fuel-saving and driving tips, Taylor’s University’s official and oldest
through the “Target One Million” campaign. student-run newspaper by Taylor’s
Communication. The monthly publication
features the latest events and happenings in
and around the campus. Moving forward the
InkSlingers will transition into a solely digital
platform.RESEARCH
SEARCH Journal of Media and
Communication Research
As your vested partner throughout your education journey, future-proofing you is our priority. To do that we
ensure we upkeep our standards and facilities, to be nothing less than world-class. We have state-of-the-art
laboratories and studios for our media and communication students to experience and experiment.
Under the new structure, SOMAC has two research groups under research cluster Media and Social Transformation;
GROUP 1: GROUP 2:
Media policy, Digital media &
Industries & audiences social networks
This group focuses on media policy analysis, This group focuses on social media influence in
development and impact of creative industry social change and creation of networks society,
on society, and audience interpretative and its transformation of social, political and
engagement with different media genres. economic landscapes.
SEARCH JOURNAL
The SEARCH Journal was
indexed on SCOPUS – the
world’s largest abstract and
citation database of
peer-reviewed literature.
We have also launched the new website with a fresh
contemporary look.
Please go to: SEARCH JOURNAL WEBSITE
(new look launched March 2019) Crystal Loh Wai Ching
http://search.taylors.edu.my/ Bachelor of Mass
Communication (Hons)
(Advertising)
Previously a Taylor's World Class
Scholar, Taylor's University offers
generous scholarships and
financial assistance. Also, as
Valedictorian of the Class of
2015, it has definitely been a
journey of excellence with
Taylor's especially as alumni of
the Taylor's Communication.AWARDS &
RECOGNITION
Our students have garnered numerous awards and recognition over the years, something is very sought after in
the industry as well - reflecting the exposure and experience that our students gain. This is also to ensure that
students are applying what they have learnt close to realities of the field.
2018 2015 2014
2nd RUNNER CHAMPION 1st RUNNER UP
PAAB Short Film Competition EcoWorld Recruitment Video Shell Fuel Save Campaign
Competition
CHAMPIONS
WINNER Moving Walls Love Generator
Best Short Documentary WINNER Challenge in two special
(Degree) 2018 Best Short Film (Degree) 2015 categories (AmBank for Youth and
“The Art of Wing Chun” “Homecook” Malaysia’s Resume).
2016 WINNER
Best Short Documentary (Degree)
2013
2015 “Food Heroes"
GRAND PRIZE & 3rd PRIZE 1st PRIZE
KHIND Video Contest United Against Crime initiative
“Delivering Happiness”
CHAMPION
Shell Fuel Save Campaign
CHAMPION, Ist & 2nd
RUNNER UP
Petron Malaysia “Rentetan
Kejayaan -A Journey of Triumphs
and Milestones”REFERENCE LIST Asia-Pacific Broadcasting Union www.abu.org.my Asia-Pacific Institute for Broadcasting Development www.aibd.org.my Association of Accredited Advertising Agents Malaysia www.aaaa.org.my Association for Education in Journalism and Mass Communication (AEJMC) www.aejmc.org Centre for Independent Journalism www.cijmalaysia.org Institute of Public Relations Malaysia www.iprm.org.my International Association of Business Communicators www.iabc.com Marketing Agencies Association www.marketingagencies.org.uk National Union of Journalists Peninsular Malaysia www.nujm.org/nuj/index.php
TAYLOR’S UNIVERSITY YOUR PORTAL TO THE FUTURE Since its inception, Taylor’s has continuously provided excellent services for its students in terms of diverse study options, relevant curriculum and teaching methods, ongoing partnerships with leading universities worldwide, strong industry linkages, up-to-date facilities and well-equipped campuses. Taylor’s University offers a myriad of courses in tertiary education, from diploma, to degree, post-graduate and professional programmes. Students can choose to enroll in courses emcompassing fields such as Business, Hospitality, Tourism, Psychology, American Degree Program, Architecture, Quantity Surveying, Communications, Law, Computer Science, Design, Engineering, Pharmacy, Biosciences, Food Studies & Gastronomy, Medicine, Education and Performing Arts. The quality of the undergraduate teaching and learning at Taylor’s was acknowledged when it garnered a ‘Tier 5: Excellent’ rating in the Rating System for Malaysian Higher Education (SETARA) by the Ministry of Higher Education Malaysia in all four audit exercises. Taylor’s University is the best private university in Malaysia for the graduate employment rate indicator under the QS Graduate Employability Rankings 2020 exercise; ranked at no. 135 in Asia in the QS Asia University Rankings 2019, and listed in the top 1 percent of universities in Asia. Taylor’s University was also awarded 5-Star rating in six (6) categories of the QS Stars Rating. Taylor’s University was also recognised as the number 14 university in the world for Hospitality & Leisure Management by QS World University Rankings by Subject 2019. Taylor’s was listed in the top 2% universities in the world by QS World University Rankings. These achievements are important milestones for Taylor’s, in line with its aim of becoming one of Asia’s leading universities. Taylor’s has received numerous recognitions locally and internationally from professional bodies such as the CDIO Initiative (Conceiving, Designing, Implementing, Operating), National Academy of Engineering in the USA and the Royal Institution of Chartered Surveyors (RICS) to name a few. Taylor’s continues to play a strong role in developing Malaysia’s human resource capital, and boasts a 100,000-strong alumnus, many of whom have become leaders in their respective fields.
ACHIEVEMENTS
OUR AWARDS VALIDATE OUR WORLD-CLASS
GRADUATES, STANDARDS & FACILITIES
17 135 th
5:
TIER
AWARDS EXCELLENT
in the 2019 Rating System for
Malaysia Higher
ranking Education (SETARA)
& ratings by the
and more from Ministry of Higher
2016 to 2019 Education Malaysia
TOP
1
Listed in the No.
PRIVATE TOP 1% in Business &
Management
Studies
UNIVERSITY UNIVERSITIES
ASIA amongst all
Private Universities
in Malaysia in Malaysia in the 2019
for Graduate
Employability
Rankings 2020 by subject
No.14
in the world for
TOP 2%
UNIVERSITIES
WORLDWIDE 9 consecutive
years of
Gold Award
Hospitality & Leisure
Management Subject 2% in the
‘Education
in 2019
& Learning’
category in
Putra Brand AwardsAWARDS
Private University in Malaysia
for Employer Reputation Gold, 2010 - 2018
Platinum, 2019
QS Asia University Rankings 2019 2019
Hall of Fame, 2019
QS World University Rankings 2020 Teaching Internationalisation
QS Graduate Employability Rate 2020 Employability Inclusiveness
Facilities Hospitality & Leisure Management
QS WORLD UNIVERSITY RANKINGS
2011 - 2019
20
• Top 1% in the world and No. 1 in Malaysia for Employer Reputation based on QS World University Rankings 2020
among Private Universities in Malaysia
• No. 1 in Business and Management Studies amongst all Private Universities in Malaysia in the 2019 QS World
19
University Rankings by Subject
• We’ve moved up 7 spots to clinch World No.14 in the 2019 QS World University Rankings by Subject for Hospitality
and Leisure Management
• No. 1 private university in Malaysia for the graduate employment rate indicator in the 2020 QS Graduate
Employability Rankings
• Awarded 5-Star rating in six (6) categories of the QS Stars Rating
• Platinum Award in the ‘Education & Learning’ category at Putra Brand Awards and inducted into the Putra Hall of Fame
• Gold Award in the ‘Private University/College’ category for the 9th consecutive year in the annual Reader’s Digest
Trusted Brand Awards
20
• Ranked 135th in the 2019 QS Asia University Rankings
• 4th best university and Asia’s best for the Graduate Employment Rate indicator in the 2019 QS Graduate Employability Rankings
18
• Placed 216th in the world for the Employer Reputation indicator in the 2019 QS World University Rankings
• Ranked 21 in the 2018 QS World University Rankings by Subject for Hospitality and Leisure Management
• Awarded 5-Star in five (5) categories of the QS Stars Rating
• Gold Award in the ‘Education & Learning’ category for the 9th consecutive year in Putra Brand Awards
• Gold Award in the ‘Private University/College’ category for the 8th consecutive year in the annual Reader’s Digest Trusted
Brand Awards
20 •
•
Top 200 universities in Asia in the QS Asia Ranking
Awarded 5-Star rating in five (5) categories of the QS Stars Rating
17
• Gold Award in the ‘Education & Learning’ category for the 8th consecutive year in Putra Brand Awards
• Gold Award in the ‘Private University/College’ category for the 7th consecutive year in the annual Reader’s
Digest Trusted Brands Award
20 • Top 200 universities in Asia in the QS Asia Ranking
16
• Awarded 5-Star rating in five (5) categories of the QS Stars Rating
• Gold Award in the ‘Education & Learning’ category for the 7th consecutive year in Putra Brand Awards
• Gold Award in the ‘Private University/College’ category for the 6th consecutive year in the annual Reader’s
Digest Trusted Brands AwardPRIORITISING
RESEARCH &
INNOVATION
OUR CHANGE COMPASS AND OUR RESEARCH CENTRES PLAY
A CRUCIAL ROLE IN ELEVATING
TELESCOPE INTO THE FUTURE THE CAPABILITIES OF OUR
FACULTY MEMBERS, THROUGH
VARIOUS TRAINING ACTIVITIES
Taylor’s University has a firm footing Our students and faculty AND TECHNOLOGY MAKING US
in research and innovation as we members engage extensively in WORLD-CLASS.
believe these efforts will contribute "applied research", which enhances
towards knowledge building and the body of knowledge and creates a
assist in the development of the direct impact on real world
industry and society at large now applications.
and for the future.
All academic staff appointed at Centre for Engineering
We are a university centered on the degree level actively
Research and Development
Law Engineering
research and innovation initiatives. undertake research within the (CRELDA) (CERD)
institution or in collaboration
We adopt a progressive outlook, with industries or universities,
embedding research components either foreign or local.
throughout our programmes and
encouraging them at various levels This research work results in creation
in each faculty. and dissemination of new
knowledge, feeding into the practical
Business Architecture, Building
application, and ultimately enhances (CAFÉ) & Design (MASSA)
learning at Taylor’s.
Business (Case & Hospitality, Tourism
Research Centre) & Food Studies (CRiT)
Communication
(SEARCH)GLOBAL CONNECTIONS OVER 250 UNIVERSITY PARTNERS FROM 45 COUNTRIES GLOBALLY FOR STUDENT EXCHANGE & SHORT TERM MOBILITY Taylor’s is strongly committed to its mission of empowering the youth of the world through education, so that they may take their productive places as leaders in the global community. As one of Malaysia’s oldest, most successful and reputable private education institutions, Taylor’s provides quality education and exposes students to the vast possibilities that await them beyond the classroom walls. Through its partnerships with international universities and industry members, Taylor’s is committed to providing an outstanding educational experience, guiding and helping students realise their potential to obtain a world-class qualification that meets the requirements of a dynamic, global marketplace.
Home to Our International Opportunities International Students for Our Students
TEACHING &
LEARNING
SUPPORT
TED complements the work of
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in teaching through practice,
development, and innovation.
Teaching &
Educational We offer workshops and seminars
Development that address a range of timely topics
associated with teaching, learning
and technology in higher education.
eLA’s task is to help our academic
staff effectively implement the use
of technology in transforming the
learning journey of students.
e-Learning This enables them to learn in a
Academy collaborative, self-directed and
personalised manner, anytime and
anywhere.
The Student Success Centre (SSC)
assists students as they adjust to
university studies.
SSC offers intervention for students
via a blend of workshops,
Student Success personalised 1-to-1 consultations
Centre and peer support services to
provide learning opportunities
throughout the students’ journey
towards academic success.LIFE SKILLS
MODULES & SHINE
PROGRAMME
Rise With The Best
LIFE SKILLS MODULES THE LIFE SKILLS
Life Skills Modules is an integrated SHINE Core MODULES FOCUSES ON:
Empowerment Series into University Core Modules for
all first year and first semester students at Taylor’s
University. It sets the stage for students to start right
and a foundational pathway to SHINE Award.
Emotional Self- Self-
Top employers and research findings indicate that in Intelligence awareness management
future, a balance of cognitive and soft skills become
more important. In the 4IR, technology like AI will take
over most of the cognitive scope staging soft skills as
key differentiators for employees and entrepreneurs.
Social Relationship
Awareness Management
SHINE PROGRAMME SHINE AWARD
With a strong commitment to holistic development,
Taylor’s University is proud to introduce the SHINE
Award - an achievement record that formally recognises
and rewards all students who wish to reach their full
potential by taking part in fun and diverse
extra-curricular activities both on and off-campus.
Shine Award
Centre
The SHINE programme is a structured platform that
helps our students to organise, manage and track their
involvement and achievement in recognised
extra-curricular activities using a point system.
The SHINE Award highlights the achievements and skills
obtained by our graduates through their extra-curricular
The SHINE Programme empowers students with
activities. Upon graduation, students who qualify for the
critical skills that employers seek in graduates, the
SHINE Award will be conferred with a second transcript
“5Cs”:
during their graduation, to complement their academic
transcript, thus formally recognising their soft skills.
In order to qualify for the SHINE Award, students must
participate in the SHINE Programme. Based on the points
Creativity & Critical Thinking & Cultural that they obtain, students will earn a Platinum, Gold, or
Innovation Problem Solving Adaptation Silver ranking in their SHINE Award.
Communication CollaborationVICE CHANCELLOR & PRESIDENT'S MESSAGE Introduced in 2018, the Taylor’s Curriculum Framework is the first-of-its-kind framework in Malaysia, which enables students to combine subjects of study. As a Taylor's student, you will now be able to shape and balance your own study programme. This is unique in Malaysia, adopting similar approaches by world’s leading universities. The flexibility of our degree and diploma programmes, combined with training modules in employability and life skills, is designed to ensure that Taylor’s graduates are ready to meet future challenges. If you are able to adapt to the seismic change anticipated from the 4th Industrial Revolution, you will always be the first choice for leading employers. There is much more to Taylor’s University than our programmes. Taylor’s attracts many of the brightest and most creative students from around the world. Our students come together to create a vibrant and exciting community which supports a wide range of sporting, cultural and leisure activities, which have become the hallmark of the Taylor’s experience. We hope that you will choose Taylor’s University for your higher education and make your own contribution to the Taylor’s experience. Most importantly, let us work together to ensure that when you graduate, you are ready to create your own successful and exciting future. I hope that what you learn about Taylor’s University will help you decide to make the best possible investment in your future and join our unique Taylor’s community. We look forward to seeing you at Taylor’s Lakeside Campus. With very best wishes, Professor Michael Driscoll Vice Chancellor and President of Taylor’s University.
NOTES
NOTES
NOTES
R is e W it h The Best Taylor’s University Lakeside Campus JPT/BPP(D)1000-701/502(3) DU023(B) No. 1, Jalan Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. Tel : +603-5629 5000 Fax : +603-5629 5001 Email : applications@taylors.edu.my Website : university.taylors.edu.my Taylor’s Education Counselling Centres • Penang Office Tel: +604-899 9396 Fax: +604-899 9596 • Johor Bahru Office Tel: +607-351 3692/3694 Fax: +607-351 3689 This publication contains information, which is current as of November 2019. Changes in circumstances after this date may impact upon the accuracy or timeliness of the information. Taylor’s University does its best to ensure that the information contained herein is accurate, but reserves the right to change any information described in this prospectus without notice. Readers are responsible for verifying information that pertains to them by contacting the university.
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