MEDIA & COMMUNICATION - Rise With The Best - Taylor's University
Page content transcription
If your browser does not render page correctly, please read the page content below
THE FUTURE OF MEDIA & COMMUNICATION THE 4th INDUSTRIAL REVOLUTION At Taylor’s University, we are constantly keeping ahead to ensure our students graduate future-ready. The 4th Industrial Revolution (4IR) will change the way business is done. The revolution is characterised by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and will challenge the status quo of education and its graduates. Like most progressive fields of studies, media and communication is evolving at an exponential pace hand-in-hand with technology. Here are some advancements that are being discussed, adopted and anticipated globally: The Growing Usage of Improved storytelling will AI, VR, AR & WIN THE MARKET PROCESS Brands that create AUGMENTATION human connections for Media & through the art of Communication story will rise Better content and more content creators GROWING Brands & social platforms alike push for more TRUST in companies USER-GENERATED over data use CONTENT Automation in media DIGITAL will lead the way INNOVATION DATA leading to authenticity ANALYSTS We need to continue to be digital storytellers and interact with customers in MEANINGFUL become in demand and AUTHENTIC ways Consumption of content will AD VIEWABILITY, continue to shift towards AD FRAUD & DIGITAL & MOBILE AD SAFETY ADVERTISING on digital will SPEND will shift continue to be toward the same areas naturally challenged
YOUR FUTURE IS OUR PRIORITY We ensure that our students are in touch with current and future trends and are well-equipped to embrace the challenges of the 4IR. TAYLOR’S CURRICULUM FRAMEWORK (TCF) Breaking conventions to bring you the first-of-its-kind framework in Malaysia that allows you to mix and match modules to customise your degree. DUAL AWARD Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), United Kingdom, with the option to transfer to UWE in the final year. REAL CLIENTS, REAL PROJECTS Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients. proPassion COMMUNICATIONS proPassion Communications is a Public Relations (PR) consultancy managed by the final-year degree students which collaborates with local and international clients. STRONG INDUSTRY LINKAGES Due to Taylor’s strong industry affiliations, our students are able to work with multinational and international companies across various industries during their industry placement. Our curriculum development is also up to date as it receives input from industry partners. WORLD CLASS STANDARDS, FACILITIES & ENVIRONMENT Students have access to the latest technology and state-of -the-art facilities at Taylor’s international campus. INTERNATIONAL RECOGNITION Taylor’s is an internationally well-respected and highly recognised centre for Media and Communication studies with a strong foothold in two main areas, i.e. research and industry expertise.
PUSH BOUNDARIES INNOVATIVE & EXPERIENTIAL METHODS OF TEACHING & LEARNING TAYLOR’S CURRICULUM FRAMEWORK (TCF) FLEXIBILITY IN CUSTOMISING YOUR DEGREE An increasing number of employers, including top This is supported by studies such as Corporate Recruiters conglomerates like Google and Deloitte, are placing less Survey 2015. value on academic credentials. They prize talents with: The report released by the Graduate Management Admission Council showed that: 92% APTITUDE ACQUIRED SKILLS PERSONALITY INDUSTRY KNOWLEDGE of recruiters surveyed would consider a candidate based on their proven ability to perform AT TAYLOR’S, WE GET YOU READY! The TCF is the You can now PAIR your ̌UVWRILWVNLQGLQ MEDIA & COMMUNICATION Malaysia major with other modules of your choice. Or even In other words, you have The uniqueness of this framework get a 2ND MAJOR allows you to CUSTOMISE YOUR DEGREE LQRWKHǓHOGVWR complement your degree. CONTROL of your FUTURE! THE 3 KEY STRENGTHS FLEXIBLE THE 3 KEY BENEFITS GRADUATE MULTI-SKILLED Be marketable with future-proof skills, 7UDQVGLVFLSOLQDU\KLJKO\̍H[LEOH enhanced with your unique interests and degree to design strengths BROAD-BASED GRADUATE A GLOBAL CITIZEN ([SRVXUHDFURVVPXOWLSOH Be global and culturally adaptive through discipline areas international mobility opportunities PERSONALISED GRADUATE FUTURE-READY Personalise your course of study based Be adaptable to high job mobility through on your own unique interests, strengths, independent self-directed learning aspirations and career ambitions
AN UNCONVENTIONAL FRAMEWORK TAYLOR'S CURRICULUM FRAMEWORK (TCF) PRIMARY MAJOR PRIMARY CORE SPECIALISATION Common core modules Specialised modules related within the primary to primary field of study discipline UNIVERSITY CORE COMPULSORY GENERAL SPECIALLY-DESIGNED MODULES BY MOE UNIVERSITY MODULES • Hubungan Etnik / • Life Skills for Success & Malaysian Studies 3 Well-Being • Tamadun Islam dan Tamadun • Millenials in Malaysia: TYPICAL Asia / Bahasa Melayu Team Dynamics and PROGRAMME Komunikasi 2 Relationship Management STRUCTURE • Community Service Initiative Year 1 Same Discipline Modules COMPLEMENTARY STUDIES Year 2 Students are given the opportunity to mix and match modules. Same Discipline They can complement their primary major with the below. Modules FREE ELECTIVES MINOR Choose 5 – 7 electives from Gain breadth of Year 3 three clusters which are not knowledge by taking five related to the primary major. set modules (or total 20 Same Discipline These clusters include: credit hours) outside of a Modules • Arts, Humanities and particular major field of Social Sciences study. There are 54 minors • Business, Services and offered. Management • Science, Technology and Society MPU Subjects EXTENSION 2ND MAJOR Expand depth of A second major provides knowledge by taking five students the opportunity to set modules (or total of 20 master another field of study credit hours) in a specific by taking 12 set modules (or area within a major field of total of 48 credit hours) in study. There are 21 another field or discipline. extensions available. Choose from 11 majors. For more information about Taylor's Curriculum Framework (TCF), log on to: https://university.taylors.edu.my/taylors-curriculum-framework.html
GET MORE WITH DUAL AWARD Faculty of Arts, Creative Industries and Education, UWE, UK Faculty of Arts, Creative Industries and Education, UWE, UK UNIVERSITY OF THE WEST OF Dating as far back as 1595, UWE represents a ENGLAND (UWE), UK long and well-established tradition of Taylor’s Media and Communication offers a dual first-class professional education and award degree programme in collaboration with training. the Faculty of Arts, Creative Industries and Education, University of West of England (UWE). UWE’s graduates are highly employable, and The partnership provides a truly global education it is among the top 12 universities for lowest in media and communication. levels of graduate unemployment in the UK. A quality review committee, comprising UWE’s highly-acclaimed Faculty of Arts, academics from both institutions, is established Creative Industries and Education is for quality assurance and moderation of the informed by the latest research and partners standards of the programme, which includes some of the most innovative and prestigious curriculum and assessments. cultural organisations in Bristol, such as BBC, Watershed Media Centre, the Pervasive Students will receive certification from both Media Studio and the Festival of Ideas. Taylor’s University and UWE upon completion of the degree.
WORLD-CLASS STANDARDS, FACILITIES & ENVIRONMENT As your vested partner throughout your education journey, future-proofing you is our priority. To do that we ensure we upkeep our standards and facilities, to be nothing less than world-class. We have state-of-the-art laboratories and studios for our media and communication students to experience and experiment. 01 Audio Recording Studio The Studio comprises a panel control room, which is built with high quality accoustic materials that create a conducive environment for professional audio recording. Digital Multicam Studio The million-dollar TV Studio is well equipped with broadcast studio 02 cameras, digital consoles and lighting equipment specific for studio recording productions that are on par with international broadcasting industry standards. 03 Video Editing Laboratory This lab has workstations which are well equipped with the latest Adobe Premier Version and Final Cut Pro that is in line with the current industry practices for video editing. 04 Audio Editing Laboratory The Audio Editing Laboratory has workstations complete with Apple iMac and Pro-tools editing software.
05 Project Room This project room is equipped with workstations students to work on their for assignments. Adventure Arena This is a dedicated workspace for students to 06 brainstorm and develop innovative ideas through guided techniques taught by experienced lecturers. 07 Newsroom The Newsroom is a real workstation created specifically for Journalism students to experience the working environment in a news media organization. Ili Ruzanna Bachelor of Mass Communication (Hons) (Broadcasting) Studying Communications at Taylor’s University was an eye-opening experience. It made me realise my passion and I would not be where I am today without the guidance of the lecturers and the practicality and hands-on experience from the broadcasting degree programme. I am grateful and cannot thank my lecturers and friends enough for all the support! (Ili is a winer of the Fly FM Flydol Star Search and is currently a Radio Announcer for Fly FM)
NURTURE ENTREPRENEURS & BUSINESS LEADERS OF THE FUTURE The Media and Communication industry undergoes rapid changes, what was once relevant is not longer so in as soon as one year. The media consumption landscape has been transformed completely with digital and technology. Communication is now bite-sized, fast-paced, always-on, digital and social media-led. Taylor's ensures it keeps up with the times and is also able to stay ahead by predicting trends. Serene Perera PR & Event Management Programme The Propassion module gave us hands-on experiences with real world clients. We are provided with industry networking and opportunities. It definitely boost our portfolio as freshgrads. PROPASSION COMMUNICATIONS proPassion Communications is a student consultancy under the Bachelor of Mass Communication programmes, Public Relations specialisation. It promises to demonstrate passion, professionalism, and quality services to reach the clients’ goals. Having dedicated students, proPassion Communications has brought fresh and innovative ideas and solutions to clients. Services offered: Public relations campaigns Marketing communications Branding campaigns Event management Meeting with the client from Using the Deadpool mascot for a Preparing for in-house IOI Properties Berhad campaign to promote train riders campaign on social media
List of Clients: Baskin Robbins Dutch Lady DiGi Malaysia Escape Room Malaysia Happy Fresh Malaysia IOI Properties Group LEAP Asia Sdn Bhd Prasarana Malaysia Berhad Shopee Mobile Malaysia Client’s Testimonials Patrick Wee YBHg Dato’ Victor Lo Founder of YUBERACTIVE COO of Escape Room The proPassion team was It has been a great Marissa Zahara dynamic and fun, constantly opportunity to work with Bachelor of Mass making them a pleasure to work proPassion and I am Communication (Honours) (Public with on collaborative projects. extremely pleased with the Relations and Marketing) work done by the students. During the launch of YUBERACTIVE.ASIA, the team put They have all demonstrated a together an electrifying event great deal of excellence showcasing their unique towards their work. Well done! creativity. The level of Being apart of the Propassion team commitment and energy the in my final semester was probably team brought to the events one of the best highlights of my served well to demonstrate that degree years. The experience they were certainly more than enabled me to get a hands on insight just a student-led consultancy- related to the working field with our they were professionals. client, Prasarana. Despite the taxing process from planning, paperwork, proposals, presentations, and execution, it was undoubtedly worthy of an unforgettable journey together with my peers.
Daniel Cheang bin Adenan Cheang Alumni PR & Event Management Programme ProPassion has given me the first hands-on on what the industry will be like. Not everything we do is always sunshine and rainbow, hence SYMPOSIUMS & CONFERENCES tough clients will teach us to be stronger. Conferences, Public Lectures and Colloquiums are organised throughout the year. The International SEARCH Conference held once every two years bring together the best minds in the discipline, notable industry practitioners as well as students to exchange knowledge. The Media and Communication Lecture Series (MCLS) provide an on-going platform throughout the year for acknowledged academics, industry professionals, policy makers and community leaders to share their work and address current issues in the industry, public policy and society. In tandem with that, the Postgraduate Colloquium aims to give a platform for the postgraduate students to present their research findings which manifest the various research challenges and opportunities in the areas of media and communication under the bigger umbrella of social sciences. These discussion sessions engage and widens the perspectives of our students to current and future issues. STUDENT MOBILITY PROGRAMME We collaborate with international institutions through the SMB to allow students to choose to either complete a semester abroad or opt for a short overseas study trip. This gives exposure and develops international-mindedness. Sailing to Volendam Lectures at the University of Amsterdam Trip to Bristol, UK
BECOME FUTURE-PROOF GLOBAL & LOCAL LINKAGES WITH THE INDUSTRY AND PANELS INDUSTRY ADVISORY PANEL (IAP) Taylor’s University engage with notable industry professionals and experts that provide input on the relevance of our curriculum. Members of our IAP include: Srikanth Ramachandran Farrah Harith McPherson Harmander Singh Executive Director, General Manager, CEO, Sledgehammer Moving Walls Sdn. Bhd. BBDO and Proximity Malaysia Ravindran Raman Kutty Mohd Said Bani C M Din Shuhami Sulaiman General Manager, Managing Director, CEO, Astro AWANI Strategic Communications, MRCB bzBee Consult Lina Teoh Eileen Ooi Executive Director, MyDocs Head, PHD Media Due to our strong industry affiliations, our students are also able to work with multinational and international companies across various industries during the compulsory internship programme, such as: ADVERTISING PUBLIC RELATIONS ARC Worldwide • • bzBee Consult Sdn Bhd Arc Media • • Edelman Public Relations Bates Chi & Partners • • Eric Pringle Associate PR BBDD • • Essence Burson-Marsteller Grey Group Malaysia • • Fleishman-Hillard Malaysia McCann Erikson (Malaysia) Sdn.Bhd. • • Milk PR Remove Fleishman MindShare Malaysia • • Sirius Communication Sdn. Bhd. Naga DDB Malaysia • • Weber Shandwick Ogilvy Malaysia • Sledgehammer Communications • CORPORATE COMMUNICATION JOURNALISM/EDITORIAL Air Asia • • Blue Inc Allianz Malaysia • • Burda Media Malaysia Genting Berhad • • Cilisos Media Mesiniaga Berhad • • MalaysiaKini Panasonic Malaysia Sdn.Bhd. • • New Straits Times Petronas • • The Edge Media Shell Malaysia • • The Star Publications Sony Malaysia • MEDIA PRODUCTION EVENT MANAGEMENT Astro Awani • • Protemp Exhibitions Sdn.Bhd. EVENT! Far East Documentary Centre • • Roots Asia Pacific Sdn. Bhd. FINAS • Media Prima • Red Communications Sdn Bhd • PROFESSIONAL BODY MEDIA CONSULTANCY Asia-Pacific Broadcasting Union • • GroupM Institute of Public Relations Malaysia • • Group MAD International Association of • • PHD Media Business Communicators Centre for Independent Journalism •
REAL CLIENTS, REAL PROJECTS You will be exposed to education that is heavily anchored in real-world practices and opportunities to connect with thought leaders of the industry. We seamlessly integrate with the industry by engaging with numerous adjuncts and visiting lecturers and speakers from reputable companies to conduct lessons to students. Eliza Abdul Rahim Managing Director, Strategic Marketing & Corporate Affairs of Essence Burson-Masteller Harmandar Singh Founder of SledgeHammer Communications & Publisher of Marketing Magazine Mohd Said Bani C M Din Managing Director and Founder of bzBee Consult Malik Ridhwan Bin Zaihan Bachelor of Mass Sean Lee Communication (Hons) Radio DJ, 988 FM (Broadcasting) Shukri Rifaie Co-founder of Rifaie Chua Sethi Sdn. Bdn. The best moment during my study in Taylor's was during my final year. | Suhaimi Sulaiman had the opportunity to intern at CEO of Astro AWANI Astro AWANI and prove to them what Taylor's graduates are made of which led me to secure my current Rubin Khoo job. On top of that, my final year Associate Publisher Hubert Burda Media Malaysia broadcasting project was one of the best assignments where we did a 24-hour documentary shoot in Zan Azlee Terengganu. What a way to end my Writer Director Fat Bidin Media degree in Taylor’s!
DUTCH LADY ECOWORLD INSPIRE TOMORROW RECRUITMENT VIDEO WORKSHOP COMPETITION Our students had integrated classroom learning with Over 100 broadcasting students from Taylor’s Media and industry experience in the Dutch Lady Inspire Tomorrow Communication had an exciting five months of competing in the Workshop, a CSR project for underprivileged children in EcoWorld’s Create Tomorrow and Beyond recruitment video orphanages and child welfare centers. contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use. MEDIA PRODUCTION Students conceptualise ideas and digital media content demonstrating their ability to perform various tasks involved in digital media production. All the work produced are showcased on our own YouTube channel. 24 Hours in Terengganu Beyond Y (our) World Trip to PEMANDU - United Against Documentary Shoot 2015 Kota Kinabalu 2014 Crime Initiative 2013 SHELL FUELSAVE The InkSlingers CAMPAIGN Targeting university and college students, First published in 2003, The InkSlingers is participants learn about fuel-saving and driving tips, Taylor’s University’s official and oldest through the “Target One Million” campaign. student-run newspaper by Taylor’s Communication. The monthly publication features the latest events and happenings in and around the campus. Moving forward the InkSlingers will transition into a solely digital platform.
RESEARCH SEARCH Journal of Media and Communication Research As your vested partner throughout your education journey, future-proofing you is our priority. To do that we ensure we upkeep our standards and facilities, to be nothing less than world-class. We have state-of-the-art laboratories and studios for our media and communication students to experience and experiment. Under the new structure, SOMAC has two research groups under research cluster Media and Social Transformation; GROUP 1: GROUP 2: Media policy, Digital media & Industries & audiences social networks This group focuses on media policy analysis, This group focuses on social media influence in development and impact of creative industry social change and creation of networks society, on society, and audience interpretative and its transformation of social, political and engagement with different media genres. economic landscapes. SEARCH JOURNAL The SEARCH Journal was indexed on SCOPUS – the world’s largest abstract and citation database of peer-reviewed literature. We have also launched the new website with a fresh contemporary look. Please go to: SEARCH JOURNAL WEBSITE (new look launched March 2019) Crystal Loh Wai Ching http://search.taylors.edu.my/ Bachelor of Mass Communication (Hons) (Advertising) Previously a Taylor's World Class Scholar, Taylor's University offers generous scholarships and financial assistance. Also, as Valedictorian of the Class of 2015, it has definitely been a journey of excellence with Taylor's especially as alumni of the Taylor's Communication.
AWARDS & RECOGNITION Our students have garnered numerous awards and recognition over the years, something is very sought after in the industry as well - reflecting the exposure and experience that our students gain. This is also to ensure that students are applying what they have learnt close to realities of the field. 2018 2015 2014 2nd RUNNER CHAMPION 1st RUNNER UP PAAB Short Film Competition EcoWorld Recruitment Video Shell Fuel Save Campaign Competition CHAMPIONS WINNER Moving Walls Love Generator Best Short Documentary WINNER Challenge in two special (Degree) 2018 Best Short Film (Degree) 2015 categories (AmBank for Youth and “The Art of Wing Chun” “Homecook” Malaysia’s Resume). 2016 WINNER Best Short Documentary (Degree) 2013 2015 “Food Heroes" GRAND PRIZE & 3rd PRIZE 1st PRIZE KHIND Video Contest United Against Crime initiative “Delivering Happiness” CHAMPION Shell Fuel Save Campaign CHAMPION, Ist & 2nd RUNNER UP Petron Malaysia “Rentetan Kejayaan -A Journey of Triumphs and Milestones”
REFERENCE LIST Asia-Pacific Broadcasting Union www.abu.org.my Asia-Pacific Institute for Broadcasting Development www.aibd.org.my Association of Accredited Advertising Agents Malaysia www.aaaa.org.my Association for Education in Journalism and Mass Communication (AEJMC) www.aejmc.org Centre for Independent Journalism www.cijmalaysia.org Institute of Public Relations Malaysia www.iprm.org.my International Association of Business Communicators www.iabc.com Marketing Agencies Association www.marketingagencies.org.uk National Union of Journalists Peninsular Malaysia www.nujm.org/nuj/index.php
TAYLOR’S UNIVERSITY YOUR PORTAL TO THE FUTURE Since its inception, Taylor’s has continuously provided excellent services for its students in terms of diverse study options, relevant curriculum and teaching methods, ongoing partnerships with leading universities worldwide, strong industry linkages, up-to-date facilities and well-equipped campuses. Taylor’s University offers a myriad of courses in tertiary education, from diploma, to degree, post-graduate and professional programmes. Students can choose to enroll in courses emcompassing fields such as Business, Hospitality, Tourism, Psychology, American Degree Program, Architecture, Quantity Surveying, Communications, Law, Computer Science, Design, Engineering, Pharmacy, Biosciences, Food Studies & Gastronomy, Medicine, Education and Performing Arts. The quality of the undergraduate teaching and learning at Taylor’s was acknowledged when it garnered a ‘Tier 5: Excellent’ rating in the Rating System for Malaysian Higher Education (SETARA) by the Ministry of Higher Education Malaysia in all four audit exercises. Taylor’s University is the best private university in Malaysia for the graduate employment rate indicator under the QS Graduate Employability Rankings 2020 exercise; ranked at no. 135 in Asia in the QS Asia University Rankings 2019, and listed in the top 1 percent of universities in Asia. Taylor’s University was also awarded 5-Star rating in six (6) categories of the QS Stars Rating. Taylor’s University was also recognised as the number 14 university in the world for Hospitality & Leisure Management by QS World University Rankings by Subject 2019. Taylor’s was listed in the top 2% universities in the world by QS World University Rankings. These achievements are important milestones for Taylor’s, in line with its aim of becoming one of Asia’s leading universities. Taylor’s has received numerous recognitions locally and internationally from professional bodies such as the CDIO Initiative (Conceiving, Designing, Implementing, Operating), National Academy of Engineering in the USA and the Royal Institution of Chartered Surveyors (RICS) to name a few. Taylor’s continues to play a strong role in developing Malaysia’s human resource capital, and boasts a 100,000-strong alumnus, many of whom have become leaders in their respective fields.
ACHIEVEMENTS OUR AWARDS VALIDATE OUR WORLD-CLASS GRADUATES, STANDARDS & FACILITIES 17 135 th 5: TIER AWARDS EXCELLENT in the 2019 Rating System for Malaysia Higher ranking Education (SETARA) & ratings by the and more from Ministry of Higher 2016 to 2019 Education Malaysia TOP 1 Listed in the No. PRIVATE TOP 1% in Business & Management Studies UNIVERSITY UNIVERSITIES ASIA amongst all Private Universities in Malaysia in Malaysia in the 2019 for Graduate Employability Rankings 2020 by subject No.14 in the world for TOP 2% UNIVERSITIES WORLDWIDE 9 consecutive years of Gold Award Hospitality & Leisure Management Subject 2% in the ‘Education in 2019 & Learning’ category in Putra Brand Awards
AWARDS Private University in Malaysia for Employer Reputation Gold, 2010 - 2018 Platinum, 2019 QS Asia University Rankings 2019 2019 Hall of Fame, 2019 QS World University Rankings 2020 Teaching Internationalisation QS Graduate Employability Rate 2020 Employability Inclusiveness Facilities Hospitality & Leisure Management QS WORLD UNIVERSITY RANKINGS 2011 - 2019 20 • Top 1% in the world and No. 1 in Malaysia for Employer Reputation based on QS World University Rankings 2020 among Private Universities in Malaysia • No. 1 in Business and Management Studies amongst all Private Universities in Malaysia in the 2019 QS World 19 University Rankings by Subject • We’ve moved up 7 spots to clinch World No.14 in the 2019 QS World University Rankings by Subject for Hospitality and Leisure Management • No. 1 private university in Malaysia for the graduate employment rate indicator in the 2020 QS Graduate Employability Rankings • Awarded 5-Star rating in six (6) categories of the QS Stars Rating • Platinum Award in the ‘Education & Learning’ category at Putra Brand Awards and inducted into the Putra Hall of Fame • Gold Award in the ‘Private University/College’ category for the 9th consecutive year in the annual Reader’s Digest Trusted Brand Awards 20 • Ranked 135th in the 2019 QS Asia University Rankings • 4th best university and Asia’s best for the Graduate Employment Rate indicator in the 2019 QS Graduate Employability Rankings 18 • Placed 216th in the world for the Employer Reputation indicator in the 2019 QS World University Rankings • Ranked 21 in the 2018 QS World University Rankings by Subject for Hospitality and Leisure Management • Awarded 5-Star in five (5) categories of the QS Stars Rating • Gold Award in the ‘Education & Learning’ category for the 9th consecutive year in Putra Brand Awards • Gold Award in the ‘Private University/College’ category for the 8th consecutive year in the annual Reader’s Digest Trusted Brand Awards 20 • • Top 200 universities in Asia in the QS Asia Ranking Awarded 5-Star rating in five (5) categories of the QS Stars Rating 17 • Gold Award in the ‘Education & Learning’ category for the 8th consecutive year in Putra Brand Awards • Gold Award in the ‘Private University/College’ category for the 7th consecutive year in the annual Reader’s Digest Trusted Brands Award 20 • Top 200 universities in Asia in the QS Asia Ranking 16 • Awarded 5-Star rating in five (5) categories of the QS Stars Rating • Gold Award in the ‘Education & Learning’ category for the 7th consecutive year in Putra Brand Awards • Gold Award in the ‘Private University/College’ category for the 6th consecutive year in the annual Reader’s Digest Trusted Brands Award
PRIORITISING RESEARCH & INNOVATION OUR CHANGE COMPASS AND OUR RESEARCH CENTRES PLAY A CRUCIAL ROLE IN ELEVATING TELESCOPE INTO THE FUTURE THE CAPABILITIES OF OUR FACULTY MEMBERS, THROUGH VARIOUS TRAINING ACTIVITIES Taylor’s University has a firm footing Our students and faculty AND TECHNOLOGY MAKING US in research and innovation as we members engage extensively in WORLD-CLASS. believe these efforts will contribute "applied research", which enhances towards knowledge building and the body of knowledge and creates a assist in the development of the direct impact on real world industry and society at large now applications. and for the future. All academic staff appointed at Centre for Engineering We are a university centered on the degree level actively Research and Development Law Engineering research and innovation initiatives. undertake research within the (CRELDA) (CERD) institution or in collaboration We adopt a progressive outlook, with industries or universities, embedding research components either foreign or local. throughout our programmes and encouraging them at various levels This research work results in creation in each faculty. and dissemination of new knowledge, feeding into the practical Business Architecture, Building application, and ultimately enhances (CAFÉ) & Design (MASSA) learning at Taylor’s. Business (Case & Hospitality, Tourism Research Centre) & Food Studies (CRiT) Communication (SEARCH)
GLOBAL CONNECTIONS OVER 250 UNIVERSITY PARTNERS FROM 45 COUNTRIES GLOBALLY FOR STUDENT EXCHANGE & SHORT TERM MOBILITY Taylor’s is strongly committed to its mission of empowering the youth of the world through education, so that they may take their productive places as leaders in the global community. As one of Malaysia’s oldest, most successful and reputable private education institutions, Taylor’s provides quality education and exposes students to the vast possibilities that await them beyond the classroom walls. Through its partnerships with international universities and industry members, Taylor’s is committed to providing an outstanding educational experience, guiding and helping students realise their potential to obtain a world-class qualification that meets the requirements of a dynamic, global marketplace.
Home to Our International Opportunities International Students for Our Students
TEACHING & LEARNING SUPPORT TED complements the work of DFDGHPLFVWDIIWRFUHDWHH[FHOOHQFH in teaching through practice, development, and innovation. Teaching & Educational We offer workshops and seminars Development that address a range of timely topics associated with teaching, learning and technology in higher education. eLA’s task is to help our academic staff effectively implement the use of technology in transforming the learning journey of students. e-Learning This enables them to learn in a Academy collaborative, self-directed and personalised manner, anytime and anywhere. The Student Success Centre (SSC) assists students as they adjust to university studies. SSC offers intervention for students via a blend of workshops, Student Success personalised 1-to-1 consultations Centre and peer support services to provide learning opportunities throughout the students’ journey towards academic success.
LIFE SKILLS MODULES & SHINE PROGRAMME Rise With The Best LIFE SKILLS MODULES THE LIFE SKILLS Life Skills Modules is an integrated SHINE Core MODULES FOCUSES ON: Empowerment Series into University Core Modules for all first year and first semester students at Taylor’s University. It sets the stage for students to start right and a foundational pathway to SHINE Award. Emotional Self- Self- Top employers and research findings indicate that in Intelligence awareness management future, a balance of cognitive and soft skills become more important. In the 4IR, technology like AI will take over most of the cognitive scope staging soft skills as key differentiators for employees and entrepreneurs. Social Relationship Awareness Management SHINE PROGRAMME SHINE AWARD With a strong commitment to holistic development, Taylor’s University is proud to introduce the SHINE Award - an achievement record that formally recognises and rewards all students who wish to reach their full potential by taking part in fun and diverse extra-curricular activities both on and off-campus. Shine Award Centre The SHINE programme is a structured platform that helps our students to organise, manage and track their involvement and achievement in recognised extra-curricular activities using a point system. The SHINE Award highlights the achievements and skills obtained by our graduates through their extra-curricular The SHINE Programme empowers students with activities. Upon graduation, students who qualify for the critical skills that employers seek in graduates, the SHINE Award will be conferred with a second transcript “5Cs”: during their graduation, to complement their academic transcript, thus formally recognising their soft skills. In order to qualify for the SHINE Award, students must participate in the SHINE Programme. Based on the points Creativity & Critical Thinking & Cultural that they obtain, students will earn a Platinum, Gold, or Innovation Problem Solving Adaptation Silver ranking in their SHINE Award. Communication Collaboration
VICE CHANCELLOR & PRESIDENT'S MESSAGE Introduced in 2018, the Taylor’s Curriculum Framework is the first-of-its-kind framework in Malaysia, which enables students to combine subjects of study. As a Taylor's student, you will now be able to shape and balance your own study programme. This is unique in Malaysia, adopting similar approaches by world’s leading universities. The flexibility of our degree and diploma programmes, combined with training modules in employability and life skills, is designed to ensure that Taylor’s graduates are ready to meet future challenges. If you are able to adapt to the seismic change anticipated from the 4th Industrial Revolution, you will always be the first choice for leading employers. There is much more to Taylor’s University than our programmes. Taylor’s attracts many of the brightest and most creative students from around the world. Our students come together to create a vibrant and exciting community which supports a wide range of sporting, cultural and leisure activities, which have become the hallmark of the Taylor’s experience. We hope that you will choose Taylor’s University for your higher education and make your own contribution to the Taylor’s experience. Most importantly, let us work together to ensure that when you graduate, you are ready to create your own successful and exciting future. I hope that what you learn about Taylor’s University will help you decide to make the best possible investment in your future and join our unique Taylor’s community. We look forward to seeing you at Taylor’s Lakeside Campus. With very best wishes, Professor Michael Driscoll Vice Chancellor and President of Taylor’s University.
R is e W it h The Best Taylor’s University Lakeside Campus JPT/BPP(D)1000-701/502(3) DU023(B) No. 1, Jalan Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. Tel : +603-5629 5000 Fax : +603-5629 5001 Email : email@example.com Website : university.taylors.edu.my Taylor’s Education Counselling Centres • Penang Office Tel: +604-899 9396 Fax: +604-899 9596 • Johor Bahru Office Tel: +607-351 3692/3694 Fax: +607-351 3689 This publication contains information, which is current as of November 2019. Changes in circumstances after this date may impact upon the accuracy or timeliness of the information. Taylor’s University does its best to ensure that the information contained herein is accurate, but reserves the right to change any information described in this prospectus without notice. Readers are responsible for verifying information that pertains to them by contacting the university.
You can also read