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MEDIA DATA ›› 2021 MEDIA DATA 2021
1
TARGET GROUP MEDIA DATA 2021
Students
37%
students of law,
economics,
We have studied 2.9 million and social
students. sciences
your target group 54% of them in NRW, 38%
Bavaria and BW. STEM
in detail. students
426
universities
at over
180 cities
63% 719,209
of students employees at higher
attend university education institutions,
3-5 times a week 2016,
In
of which 48,000 are
professors.
the number of
first-semester students
exceeded the number of
trainees for the first
Source: Touchpoints 2018, Statista, Federal Statistical Office
time
2
TARGET GROUP MEDIA DATA 2021
Students
They are young, open to new things and have As future employees, they have clear ideas
8 universities
far more purchasing power than is often as- about the conditions and values of their jobs.
sumed. This makes students a highly attractive More important than a high income and > 40,000
students
target group. Would you like to inspire educated, prestige is a meaningful job and a good
smart people between the ages of 18 and work-life balance. 11 universities
29 for your products or present yourself as > 30,000
an interesting employer? Bring your brand or A targeted approach to students is definitely students > 34
company to the universities and colleges with worthwhile. The talents and early adopters billion euro
us. of today are the shapers and pacemakers of economic power /
tomorrow. year
The number of students continues to rise Lay the foundation for the long-term and suc-
rapidly nationwide - the degree of academisa cessful development of your product and/or
tion is steadily increasing and the next gene- corporate brand in the target group of
ration of students is characterised not only students with us. Freshman
by a thirst for knowledge, but also by their enrolment rate
hunger for life. They are interested in life-
style, willingly invest in trends and quality of
57.6%
of a cohort
life. As different as the more than 2.9 million
enrollees are, they often have one thing in
common: the desire for new brand experien- 4 out of 5
ces and a pronounced drive to experiment. students
And the time of the poor student is over. The use the
target group has a total annual budget of canteen
more than 33 billion euros!
Source: Touchpoints 2018, Statista, Federal Statistical Office
3
TABLE OF CONTENTS ›› MEDIA DATA 2021
DIGITAL MEDIA (DOOH) GUERILLA SCHOOL MARKETING
Steles 6 Free Announcements 23 Communication at Schools 44
Screens 6 Stencils 24
Bicycle Promotions 24 IMPORTANT TO KNOW 45
POSTER FORMATS Halls of Residence Promotions 24
18/1 Posters 8 Mobile Media 25
CLP Media 9 Beamer Projections 25 The certificate continuously guarantees our clients high
DIN A0 Frames 11 quality, transparency and security in campaign planning
and order processing.
Sanitary Advertising 12 ONLINE ADVERTISING
Display Advertising 27
SPECIAL ADVERTISING Mobile Advertising 28
Foliations 14 Programmatic Advertising 29
Vinyl Banners 15 Direct Mailings 30
Premium Wall 16 Professors- and Student Council Mailings 31
Giant Poster 17 Online Job Platforms 32
E-Learning 33
LIVE COMMUNICATION Social Media Advertising 34
Roadshows 19 Affiliate Marketing 35
Career Lounge 19 Digital Recruiting Events 38
Stand Promotion 20 Individual Events – Live Streaming 39
Flyer Distribution 20
Campus Bag 21 DISPLAY SYSTEMS
CityCards 42
4
DIGITAL MEDIA (DooH) ›› MEDIA DATA 2021
› Steles
› Screens
5
DIGITAL MEDIA (DooH) ›› MEDIA DATA 2021
Steles, Screens
With our digital steles you can reach students
with full HD spots.
With moving images and exclusive placements
at highly frequented locations, we guarantee a
high coverage and the best advertising
impact.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Reporting
COSTS
Digital steles 65-inch, portrait format
2 weeks €360
4 weeks €680
Digital screens 55-inch, landscape format
2 weeks €240
4 weeks €440
Costs may vary depending on medium and format.
6
POSTER FORMATS ›› MEDIA DATA 2021
› 18/1 Posters
› CLP Media
› DIN A0 Frames
› Sanitary Advertising
7
POSTER FORMATS ›› MEDIA DATA 2021
18/1 Posters
Plenty of space for activating impulses within
your target group. Large posters are real
eye-catchers in the university environment.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/
distribution points
Placement of the media and weekly controls
Image documentation
FORMAT
poster format 356 cm x 252 cm
visible area 356 cm x 252 cm
COSTS
2 weeks €990
4 weeks €1,960
8
POSTER FORMATS ›› MEDIA DATA 2021
CLP Media › Outdoor CLP, Indoor CLP
The network of large-format, wide-reaching
placements in indoor and outdoor areas
achieves maximum attention. You can easily
extend your CLP campaigns from the urban
area into the university environment.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/
distribution points
Placement of the media and weekly controls
Image documentation
FORMAT
poster format 118.5 cm x 175 cm
visible area 114.5 cm x 171 cm
COSTS
2 weeks €315
4 weeks €630
9
POSTER FORMATS ›› MEDIA DATA 2021
CLP Medien › Campus Posters XL, Illuminated Rotating Columns
Due to the colour-enhancing illumination and
the rotating movement, the illuminated rotat
ing columns offer a particularly high impact.
As a free-standing format, the Campus Poster
XL also creates a special surprise effect.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/
distribution points
Placement of the media and weekly controls
Image documentation
FORMAT
poster format 118.5 cm x 175 cm
visible area 114.5 cm x 171 cm
*a few double DIN A0 in stock
COSTS
2 weeks €315
4 weeks €630
10POSTER FORMATS ›› MEDIA DATA 2021
DIN A0 Frames
The classic: DIN A0 posters are the ideal
complement to large-format posters and thus
reliably provide a media background noise.
Rely on top placements - e.g., in canteens,
departments, halls of residence or on chairs.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/
distribution points
Placement of the media and weekly controls
Image documentation
FORMAT
poster format 84.1 cm x 118.9 cm
visible area 80.1 cm x 114.9 cm
COSTS
2 weeks €144
4 weeks €288
11POSTER FORMATS ›› MEDIA DATA 2021
Sanitary Advertising
Placed on the inside of doors, above urinals or
washbasins, sanitary advertising makes a visit
to the restroom entertaining. Benefit from
long contact times and target both male and
female students.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/
distribution points
Placement of the media and weekly controls
Image documentation
FORMAT
poster format 29.7 cm x 42.0 cm
visible area 27.7 cm x 40.0 cm
COSTS
2 weeks €18.50
4 weeks €37.00
12SPECIAL ADVERTISING ›› MEDIA DATA 2021
› Foliations
› Vinyl Banner
› Premium Wall
› Giant Poster
13SPECIAL ADVERTISING ›› MEDIA DATA 2021
Foliations
With foliations you can reach students
centrally as a whole or directly and individually
in the department.
Due to the temporary application, you can be
sure of a high advertising impact.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/
distribution points
Placement of the media and weekly controls
Image documentation
COSTS per m²
2 weeks €550
plus assembly and disassembly
Example of staircase foliation
Cost example staircase university canteen Stuttgart
16 steps, 2.736 m2
Duration 2 weeks €1,505
14SPECIAL ADVERTISING ›› MEDIA DATA 2021
Vinyl Banner
Showcase your brand impressively with this
highly visible medium!
In addition to the oversized format, the
temporary placement indoors or outdoors on
campus ensures maximum attention.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/dis-
tribution points
Placement of the media and weekly controls
Image documentation
COSTS
Vinyl banner standard size 2.50 m x 1.20 m
2 weeks from €1,200
4 weeks from €2,400
15SPECIAL ADVERTISING ›› MEDIA DATA 2021
Premium Wall
Everything about this medium is premium:
format, placement and advertising impact!
The backlit textile banner creates a special
colour brilliance.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/dis-
tribution points
Placement of the media and weekly controls
Image documentation
FORMAT
Standard size 2 m x 1.20 m
COSTS
2 weeks €1,325
4 weeks €2,650
16SPECIAL ADVERTISING ›› MEDIA DATA 2021
Giant Poster
Showcase your brand impressively with
this highly visible medium. In addition to the
oversized format, the temporary placement
indoors or outdoors on campus ensures
maximum attention.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Booking of the chosen media
Dispatch of the advertising material to universities/dis-
tribution points
Placement of the media and weekly controls
Image documentation
COSTS
Giant poster
Cost example University of Saarbrücken, parking lot east
Dimensions 20 m x 6 m, 120 m²
Duration 4 weeks €13,900
plus assembly and disassembly
17LIVE COMMUNICATION ›› MEDIA DATA 2021
› Roadshows
› Career Lounge
› Stand Promotion
› Flyer Distribution
› Campus Bag
18LIVE COMMUNICATION ›› MEDIA DATA 2021
Roadshows, Career Lounge
Brand encounter as an exciting event: around
3,000 promoters from the pool of our network
agency PromotionWerk are on duty for you at
highly frequented touchpoints. Whether for
career lounges or product samplings – we
design individual measures and therefore
offer an all-round carefree package.
SERVICE PACKAGE
Individual conception and development of the measures
Planning of the campaign incl. scheduling and selection of
locations
Obtaining permits
Coordinating external service providers
Recruiting qualified promotion teams
Monitoring and documentation
19LIVE COMMUNICATION ›› MEDIA DATA 2021
Stand Promotion, Flyer Distribution
Brand encounter as an exciting event: around
3,000 promoters from the pool of our network
agency PromotionWerk are on duty for you at
highly frequented touchpoints. Whether for
career lounges or product samplings – we
design individual measures and therefore
offer an all-round carefree package.
COST EXAMPLES PROMOTION
Permit costs
Canteen foyer Düsseldorf
Stand size up to 4 m² from €300
Optional
surcharge for product sampling from €100
Promotion team
2 promoters à 4 hours from €270
20LIVE COMMUNICATION ›› MEDIA DATA 2021
Campus Bag
The Campus Bag is distributed twice a year at
the start of the semester with a circulation of
320,000 copies. Reduced quantities and par-
tial allocations are possible. Sector exclusivity
is granted. For a print run of 160,000 copies
or more, it is possible to have the front or side
printed in addition to the insert for an extra
charge.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a distribution plan
Free additional services for a circulation of 160,000
copies or more.
COSTS for print runs of 20,000 copies or more
Give Away only up to 50 grams 7 cents / piece
Flyer only 12 cents / piece
21GUERILLA ›› MEDIA DATA 2021
› Free Announcements
› Stencils
› Bicycle Campaigns
› Residence Hall Campaigns
› Mobile Media
› Beamer Projections
22GUERILLA ›› MEDIA DATA 2021
Free Announcements
Cost-effective and wide-reaching: Place your
campaign where everything of importance is
communicated at universities - on the notice
board - target group-oriented in the department
or widely distributed on central notice boards.
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Creation of a cross-media media plan
Dispatch of the advertising material to universities/
distribution points
Placement of the media and Image documentation
FORMAT
Poster format DIN A2 42.0 cm x 59.4 cm
Poster format DIN A3 29.7 cm x 42.0 cm
COSTS
Per location €150 (flat rate)
Quantity varies depending on location
23GUERILLA ›› MEDIA DATA 2021
Stencils, Bicycle Campaigns, Hall of Residence Campaigns
Minimal use of resources, maximum efficiency:
our guerrilla marketing measures on campus
remain in the students‘ memory for a long
time – and have a comparatively low impact
on your budget.
You already have exciting ideas? Great! There are
(almost) no limits to your creativity. Talk to us.
SERVICE PACKAGE
Individual conception and development of the measures
Planning of the campaign incl. scheduling and selection of
locations
Recruitment of qualified promotion teams
Monitoring and documentation
COST EXAMPLE Bicycle promotion
Handlebar trailer / Saddle cover from 36 cents / piece
plus logistics
PLEASE NOTE:
Guerrilla activities are unauthorised.
Campus-Service GmbH is not liable for possible complaints
or fines.
In the event of cancellation, 100% of the calculated
campaign costs will be charged.
24GUERILLA ›› MEDIA DATA 2021
Mobile Media, Beamer Projections
Minimal use of resources, maximum efficiency:
our guerrilla marketing measures on campus
remain in the students‘ memory for a long
time – and have a comparatively low impact
on your budget.
You already have exciting ideas? Great! There are
(almost) no limits to your creativity. Talk to us.
SERVICE PACKAGE
Individual conception and development of the measures
Planning of the campaign incl. scheduling and selection of
locations
Recruitment of qualified promotion teams
Monitoring and documentation
COST/DAY
Bike Board €849 plus production
CLP Mover €994 plus transport
PLEASE NOTE:
Guerrilla activities are unauthorised.
Campus-Service GmbH is not liable for possible complaints
or fines.
In the event of cancellation, 100% of the calculated
campaign costs will be charged.
25ONLINE ADVERTISING ›› MEDIA DATA 2021
› Display Advertising
› Mobile Advertising
› Programmatic Advertising
› Direct Mailings
› Professors- and Student Council Mailings
› Online Job Platforms
› E-Learning
› Social Media Advertising
› Affiliate Marketing
› Digital Recruiting Events
› Individual Events – Live Streaming
26ONLINE ADVERTISING ›› MEDIA DATA 2021
Display Advertising
Classic online advertising is the perfect way to REACH
reach young academics. We place your banners Campus-Channel: 25 million ad impressions per month
precisely in the appropriate channel. The follo- with over 2 million users
wing options are available for this: Students-Channel: 56 million ad impressions per month
with over 6 million users
Career-Channel: 18 million ad impressions per month
Our Campus-Channel with booking opportuni with 1.5 million users
ties on 44 official university websites. It is the
largest exclusive online network of German PRODUCT MARKETING RETARGETING
universities, technical colleges, and student Possible Not possible
unions.
SELECTION POSSIBILITIES/TARGETING
The Students-Channel with 90 selected web- Field of study, university, region, content, and interests
sites for the target group of pupils, students,
and graduates. The topics revolve around ADVERTISING FORMATS/PRODUCT MODULES/
TECHNICAL FORMATS
graduation, studies, student life, learning
Wallpaper 728 x 90 pixels
materials and career choice. and 160 x 600 pixels
Billboard 970 x 250 pixels
The Career-Channel for employer branding
Half-page Ad 300 x 600 pixels
or recruiting campaigns with 14 official uni-
versity job exchanges and 31 portals for COSTS
career-oriented students and graduates. The Ad Bundle CPM €10
topics covered here are applications, further
Wallpaper CPM €25
education, salary comparison, work and travel
Billboard CPM €50
and job & internship exchanges.
Half-page Ad CPM €50
27ONLINE ADVERTISING ›› MEDIA DATA 2021
Mobile Advertising
Reach students directly and head-on on the REACH
display of their most important communica- 10 million ad impressions per month with 3 million unique
tion medium. Everything students need to users around 300 canteen apps, the Campus Canteen apps
know – from the course catalogue to grants, and official apps of universities/student unions over 80
university locations
job offers, events, canteen meals and student
discounts – they research online. PRODUCT MARKETING
Possible
SELECTION POSSIBILITIES/TARGETING
Region, university
RETARGETING
Not possible
ADVERTISING FORMATS
Banner Phone 320 x 50 pixels
Large Banner Phone 320 x 100 pixels
Banner Phone Rectangle 300 x 250 pixels
Banner Tablet 728 x 90 pixels
COSTS
Banner Phone,
Large Banner and
Banner Tablet CPM €30
Banner Phone Rectangle CPM €35
28ONLINE ADVERTISING ›› MEDIA DATA 2021
Programmatic Advertising
Optimise your campaign and reach students REACH
at the right time, in the right place and on the Depending on targeting
right device. A defined target group is identified
via geo & audience targeting and reached on PRODUCT MARKETING
mobile devices. Possible
The target group is identified using demo
graphic and behavioural online indicators. SELECTION POSSIBILITIES/TARGETING
Universities, schools, vocational schools, field of study,
With the help of cross-device technology, the gender, age, region, touchpoints, keywords, interests
thus formed user segment is then addressed
across all devices. RETARGETING
Possible
Keyword targeting allows users to be ad
dressed specifically on publisher pages. ADVERTISING FOMATS
Identification is based on context-dependent Mobile 320 x 50 pixels
online indicators. and 320 x 480 pixels
Desktop 728 x 90 pixels,
160 x 60 pixels
All campaigns comply with data protection
and 300 x 250 pixels
regulations and are secured by verification
programmes during playout.
COSTS
CPM Basis €13 including selection
29ONLINE ADVERTISING ›› MEDIA DATA 2021
Direct Mailings
We cooperate with a large number of portals, REACH
online marketers and site operators. Many of Approx. 2 million recipients
them have their own newsletters, which can
be editorialised or advertised. The best choice
PRODUCT MARKETING
is exclusive stand-alone mailings to registered
Partially possible
users, which can be filtered individually. This
way we can announce an event, communicate
SELECTION POSSIBILITIES/TARGETING
vacancies, or draw attention to a new product
Among others, field of study, university, city, age, sex,
without wastage. region
RETARGETING
Possible. Via social media channels as well.
ADVERTISING FORMATS
Individual text in Word or HTML, header graphics, PDF
attachments
COSTS
Depending on targeting on a CPM basis
30ONLINE ADVERTISING ›› MEDIA DATA 2021
Professors- and Student Council Mailings
Publish your vacancies via our nationwide REACH
contacts to professors and student councils. 15,000 contacts to professors and 1,500 student councils
You will achieve above-average click and open
rates in this channel and send your message PRODUCT MARKETING
only to the desired, exclusive target group. Not possible
SELECTION POSSIBILITIES/TARGETING
Field of study, type of university, region
RETARGETING
Not possible
ADVERTISING FORMATS
Individual text in Word or HTML, header graphics, PDF
attachments
COSTS
From 39 cents per email for 10,000 mailings
31ONLINE ADVERTISING ›› MEDIA DATA 2021
University Job Platforms
Our subsidiary Personalcom GmbH has de- REACH
veloped the first multiposting platform for Up to 2.5 million students and graduates on more than
university job markets. This makes it possible 300 university job markets in Germany and over 500,000
students abroad.
to place job advertisements and events
nationwide in the desired target universities
and departments with just a few clicks. PRODUCT MARKETING
Not possible
In addition to the high reach and the low
wastage, our customers benefit from the SELECTION POSSIBILITIES/TARGETING
significant time savings compared to placing Field of study, type of university, region, type of contract
their own advertisements.
RETARGETING
Not possible
ADVERTISING FORMATS
Ad text as PDF and company logo
COSTS
€49 handling costs plus advertisement placement costs
32ONLINE ADVERTISING ›› MEDIA DATA 2021
E-Learning
More and more students are currently taking REACH
advantage of the large e-learning platforms. Video messages: 800,000 students
This is particularly the case in times, when Script advertising: 360,000 students
in-person classes are not possible, or lectures
Learning index cards: 950,000 students
are to be supplemented by flexible learning
methods. In this rapidly growing community,
students exchange information directly on the PRODUCT MARKETING
subject content, share their scripts and lear- Partially possible
ning materials with each other and use videos
for tutoring.
SELECTION POSSIBILITIES/TARGETING
Among others, field of study, university, city, age, gender,
Within this interaction, companies can dir region
ectly get in touch with the target group and
place their messages for recruiting, employer
RETARGETING
branding or product marketing in a targeted
Possible. Via social media channels as well
manner.
Use the possibility of direct contact via pre- ADVERTISING FORMATS
sence in the learning materials, e.g.: Banners, mailings, advertisements, video formats
- Video messages
COSTS
- Script advertising
Based on advertising format and targeting
- Learning index cards
33ONLINE ADVERTISING ›› MEDIA DATA 2021
Social Media Advertising
Reach your target group in the virtual space. THE CHANNELS
Around the world many billions of people Facebook, Instagram, Twitter, YouTube, TikTok, Jodel,
actively use social networks every day in all Lieblingskollegen, LinkedIn, Xing , etc.
situations of life. Whether in front of their Influencers
desktop at home, in the office or via app on
the go. Social networks have become an
REACH PRODUCT MARKETING
integral part of our culture.
Depending on selection + targeting Possible
In their profiles and through their usage
behavior, users reveal a lot of valuable data SELECTION POSSIBILITIES/TARGETING
that makes it possible for companies to target Educational level, field of study, gender, age, region,
touchpoints, keywords, interests
them efficiently and precisely with interest-
related messages. With simultaneous high
acceptance for interest-based advertising, the ADVERTISING FORMATS
message becomes editorial content. Depending on the type of posting: banner, text, image, video
Combinations of text + image, text + slide show or text +
video is possible
Use social networks for your personnel and
product marketing. Reach your target group Image material, job advertisements (PDF), text modules
precisely via social media. We support you
in your up-to-date and target group specific TRACKING
campaign planning on the most popular social Monitoring, continuous analysis, optimisation + adjustment
media platforms. Thanks to our many years of
experience in online, personnel and university
COSTS
marketing, we have extensive knowledge of
Media budget and cost per click (CPC basis)
the most suitable approach.
34ONLINE ADVERTISING ›› MEDIA DATA 2021
Affiliate Marketing
Would you like a large number of students to Our GDPR-compliant verification tool is also REACH
use your online shop? available to you as a partner for your own In total, 2.9 million students in Germany with a purchasing
Studentenrabatt.com turns students into website, free of charge. It saves you time, power of 34.8 billion euros
your customers. money, and work. 75,000 verified users on studentenrabatt.com
More than 40,000 newsletter recipients
As smart shoppers, students love discounts For a product integration of your offer on
and companies love students because of their studentenrabatt.com the following is required: PRODUCT MARKETING
high customer lifetime value. – Granting of an exclusive discount. Possible
On studentenrabatt.com we bring the two to- – The discount is the most favorable offer
gether. All relevant sectors and products can be on the market during the offer period on SELECTION POSSIBILITIES/TARGETING
found here with an alternative price advantage studentenrabatt.com. Through the additional advertisement of the offer in our
without time-consuming internet research. – A minimum term of 3 months. newsletter, a selection according to chosen criteria is
And to ensure that the discount remains a possible.
student discount, all registered students have
gone through our verification tool. Our on-campus packages enhance your RETARGETING
This guarantees the student status of the presence with: Possible
buyer and the price stability outside the target – Large format digital media at Germany‘s
group. Purchase cancellations due to time- largest universities ADVERTISING FORMATS
consuming re-registrations are also avoided. – Programmatic advertising and Header/Slider 1140 x 400 pixels
– Social media marketing. Tile 500 x 500 pixels
Logo 500 x 500 pixels
DESCRIPTION OF THE DEAL
You can reach up to 4.3 million contacts within
Target URL, discount codes, Hex Codes
8 weeks at a CPM of €3.31.
35ONLINE ADVERTISING ›› MEDIA DATA 2021
Affiliate Marketing
OUR AFFILIATE OFFERS:
START-PACKAGE 1 YEARLY PACKAGE 3
Listing of the deal on studentenrabatt.com Listing of the deal on studentenrabatt.com
Providing the verification tool for integration in the Start-page placement for 24 weeks
customer shop
Providing the verification tool for integration in the
A minimum term of 3 months customer shop
Social media package (1 million AI)
COSTS
Editorial newsletter contribution every 3 months
One-time payment of €99 plus CPO commission
Stand-alone mailing
Start-page placement, an editorial newsletter contribution,
A minimum term of 12 months
a stand-alone mailing as well as a social media package are
available as an option and for an additional charge.
COSTS
PLUS-PACKAGE 2 One-time payment of €8,690
Listing of the deal on studentenrabatt.com
Start-page placement for 12 weeks
Providing the verification tool for integration in the
customer shop
Editorial newsletter contribution every 3 months
A minimum term of 6 months
COSTS
One-time payment of €1,499
Stand-alone mailing and a social media package are
available as an option and for an additional charge.
36ONLINE ADVERTISING ›› MEDIA DATA 2021
Affiliate Marketing
OUR ON CAMPUS OFFERS:
PACKAGE S 1 PACKAGE M 2 PACKAGE XL 3
Website Website Website
Running time in weeks 4 Running time in weeks 6 Running time in weeks 8
Start-page placement in weeks 3 Start-page placement in weeks 4 Start-page placement in weeks 6
Slider placement in weeks 1 Slider placement in weeks 2 Slider placement in weeks 2
Newsletter Newsletter Newsletter
Number of newsletter integration Number of newsletter integration Number of newsletter integration
(40k recipients) 1 (40k recipients) 2 (40k recipients) 3
Display (Audience targeting) Display (Audience targeting) Display (Audience targeting)
Number of insertions 500k Number of insertions 750k Number of insertions 1 million
Frequency capping 6 Frequency capping 6 Frequency capping 6
Social media (Instagram, Facebook, TikTok) Social media (Instagram, Facebook, TikTok) Social media (Instagram, Facebook, TikTok)
Number of ad insertions 500k Number of ad insertions 1 million Number of ad insertions 2,5 million
Digital steles "on campus" Digital steles "on campus" Digital steles "on campus"
Number of steles 25 Number of steles 25 Number of steles 25
Reach 500k Reach 500k Reach 500k
Running time in weeks 1 Running time in weeks 2 Running time in weeks 4
COSTS COSTS COSTS
€4,900 CPM €3.63 8,900,- € CPM €3.63 14,900,- € CPM €3.31
1.35 million online contacts + „on campus“ presence 2.45 million online contacts + „on campus“ presence 4.3 million online contacts + „on campus“ presence
37ONLINE ADVERTISING ›› MEDIA DATA 2021
Digital Recruiting Events
All job fairs and career events were cancelled PARTICIPATION IN JOB AND CAREER FAIRS – completely
during the Coronavirus Pandemic – as a result, online or hybrid as a supplement to the analogue fair.
many employers have started looking for
BASIC PACKAGE 1
options to maintain visibility with young
Employer profile
talents. Our partner, the Aachen-based HR
Matching Integration
marketing specialist bluebird events GmbH,
1:1 Video chat
developed the talentine concept – the digital
1 Impulse lecture, podium
job fair – to meet this challenge.
COSTS
Lectures and discussion via video conference,
approx. €1,500 per event
getting-to-know-you talks via video chat,
interactive workshops and much more:
talentine brings young talents and employers With the annual membership you can use the full potential
of talentine.
together through digital events. Whether it is
an internship, a part-time job or an entry-level talentine MEMBERSHIP 2
position, students will find here what they Individual events, livestreams, and video productions
are looking for. Both regional medium-sized Premium profile with extended content & functions as well
businesses and large employers, such as as preferred visibility
Deutsche Telekom or Ericsson, present them- Live chat function: Regular Q&A sessions, that are
announced on the platform
selves.
Discounts on talentine composite and series formats
No registration is required to take part in the
COSTS
online job fair. Students only need an internet-
from €2,900 / year
enabled device to watch the livestreams.
Additional services can be booked individually.
38ONLINE ADVERTISING ›› MEDIA DATA 2021
Individual Recruiting Events – Live Streaming
A mobile studio in a truck trailer, fully equip- We offer more than the technical requirements
ped with remote cams, a high-definition LED for premium streaming:
wall and the directing team in the van next to
it. With minimal physical contact, StreConFlex Stream: We produce shows in TV quality and
offers live streams anywhere in Germany and broadcast them in our own browser-based,
beyond. interactive streaming tool.
StreConFlex is Germany‘s first all-in-one Content: We stage your content in the right
solution for mobile live streaming. Creatively format for maximum attention. We offer
conceived and flexibly implemented: your concept, format consulting, live direction,
digital and interactive recruiting campaign, staging, stage identity and coaching.
your sales kick-off or product presentation for
employees or customers. Flexible: We offer our studio in the truck,
pop-up studios in various versions and
remote stream productions.
Everything at your speed and according to
your wishes.
39ONLINE ADVERTISING ›› MEDIA DATA 2021
Individual Recruiting Events – Live Streaming
OUR OFFER PACKAGES:
STRECONFLEX. ALL-IN PACKAGE REMOTE 1 STRECONFLEX. ALL-IN PACKAGE POP-UP STUDIO 2 STRECONFLEX. CAREER DAY 3
Remote show from your offices Pop-Up Studio on location in your room Pop-Up Studio on site in your room
Conception and planning of a 60-minute live stream Conception and planning of a 120-minute live stream Conception and planning of an individual candidate day
Content consulting and preparation of your content Content consulting and preparation of your PPT content Content consulting and preparation of your PPT content
Integration of your CI into the look of the streaming platform Integration of your CI into the LED background design Integration of your CI into the LED background design
Technical rehearsal, dress rehearsal and live direction Integration of your CI into the look of the streaming platform Mix: studio guests and live broadcasting
Secure live stream Coaching, staging, technical rehearsal, dress rehearsal, Digital workshop rooms for breakouts via the browser
live direction tool
Technical support by phone
Secure live stream Live video broadcasting for questions
Technical support on location Live polls
REACH
Up to 500 participants Explaining important content through gamification,
REACH e-learning, training, product videos
Coaching, staging, technical rehearsal, dress rehearsal,
Up to 1,000 participants
COSTS live direction
from €20,000 Secure live stream
COSTS
Technical support on site
€37,500
REACH
Up to 5,000 participants
COSTS
from €75,000 / on request
40DISPLAY SYSTEMS ›› MEDIA DATA 2021
› CityCards
41DISPLAY SYSTEMS ›› MEDIA DATA 2021
CityCards
With 7,080 locations, our partner, CityCards
offers the largest free postcard network
nationwide.
THE UNI TOP 10 PACKAGE
2,725 locations in Berlin, Munich, Hamburg,
Cologne, Essen, Bochum, Münster,
Aachen, Stuttgart, Frankfurt
Campaign duration 7/14/21/28 days
Number of cards 177,125/week
Positioning CityCards Display
Gross contacts 513,662/week
Ø contacts per card 2.9
Target group 800,000 students
SERVICE PACKAGE
Planning of the campaign incl. scheduling and selection of
locations
Weekly filling and control of all displays
Photo documentation and removal values
Motif split by city possible
Internal use and special prints available on request
FORMAT COSTS
DIN A6 on request, depending on
selection
42SCHOOL MARKETING ›› MEDIA DATA 2021
› Communication in Schools
43SCHOOL MARKETING ›› MEDIA DATA 2021
Communication in Schools
In direct dialogue with young people. Ultimate
trends are set in classrooms and in schoolyards.
Therefore, complementing the extensive
opportunities at universities, we also bring
your brand to schools, leisure and youth facili-
ties at over 8,000 distribution points.
ADVERTISING FORMS
Posters, display systems, other media such as
college blocks, timetables, etc.
SELECTION POSSIBILITIES
Geographical criteria
Education level
Age group
FORMATS
Posters DIN A1
Flyers DIN A6
DIN A5
44IMPORTANT TO KNOW ›› MEDIA DATA 2021
FAQ
Answers regarding the collaboration with Campus Service
DATES / RESERVATIONS / BOOKING PERIODS ADVERTISING MATERIAL AND PRINT DOCUMENTS
Minimum booking time: 2 weeks Formats: Please request our technical specifications.
All poster campaign starts are in even numbered calendar When creating the motif, please consider the visible poster
weeks. Digital media, online advertising and guerrilla area according to our technical specifications.
campaigns can also be booked in odd numbered calendar
weeks. If the advertising material is produced by Campus Service,
the printing material must be submitted at least 3 weeks
Reservations are valid for a period of 2 weeks from the before the start of the campaign. (Exception: bicycle saddle
date of the offer. After this period, reservations will be covers, give-aways)
automatically deleted. Reservation extensions are condi-
tional and subject to change. Advertising material produced by the client must be deli-
vered to our central delivery address at Neuenhöfer Allee
In the case of campaigns running for several months, one 49-51, 50935 Cologne by 10 a.m. at the latest 2 weeks
motif change per month is included. (Exception: external before the start of the advertising period. In the event of
locations. There is a charge of €35 per motif change.) late delivery, we will charge additional costs for express
delivery and may not be able to guarantee timely posting.
45IMPORTANT TO KNOW ›› MEDIA DATA 2021
FAQ
DISCLAIMER OF LIABILITY FOR LOSS AND THEFT TERMS OF PAYMENT AND GENERAL TERMS AND
CONDITIONS
Campus Service shall not be liable in the event of loss, in We grant media agencies a commission of 15 %. Exceptions are
particular in the event of theft of the advertising material shown in the media plans. The term of payment is 10 working
by third parties. In the event of loss during the term of the days after receipt of invoice.
contract, the customer shall undertake to provide a replace-
ment at his own expense. The general terms and conditions of Campus Service GmbH
apply which can be viewed at
After the end of the campaign, all advertising materials will www.campus-service.com/agb.
be disposed of. Advertising materials will only be returned
or stored at the express request of the client and against
payment of the transport costs.
PHOTO DOCUMENTATION AND REPORTING
You will receive a selection of document images within 2
weeks. Should you require a complete photo documentation,
please discuss this in advance with your client advisor.
Online and mailing campaigns are documented in form of
reporting.
46MEDIA DATA 2021
We are looking forward
to working with you!
Campus-Service GmbH
Neuenhöfer Allee 49 – 51, 50935 Cologne
Tel. 0221 28 27 36–0
info@campus-service.com . www.campus-service.com
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