MEDIA DATA 2021 - Falstaff

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MEDIA DATA 2021 - Falstaff
MEDIA DATA
   2021
MEDIA DATA 2021 - Falstaff
falstaff LIVING M E D I A   D ATA 2 0 2 1

                                                            EDITORIAL
                                                                                                         LIVING
                                                THE ADVERTISING PLATFORM THAT DELIVERS.
                                                  CROSS-MEDIA. INTERACTIVE. EFFECTIVE.

                                                 Falstaff LIVING has long been the benchmark for interior trends,
                                                 design, architecture and real estate and remains a stable and
                                                 reliable advertising partner that allows you to target your
                                                 specific audience. Established in 2013, LIVING has a circulation
                                                 of 40,000 and is also distributed to the high-income readers of
                                                 Falstaff magazine.
                                                 Falstaff reaches more than 250,000 readers per issue in Austria
                                                 and has 76,000 subscribers in the DACH region (Germany,
                                                 Austria, Switzerland). According to a GfK survey, 82 percent of
                                                 Falstaff subscribers also read Falstaff LIVING, which will be
                                                 published 8 times in 2021.
                                                 LIVING takes readers by the hand and whisks them away to
                                                 an inspiring world of dream interiors and fantastic design. Just
                                                 like good designers always strive for the best quality in their
                                                 works, we put a high value on an attractive graphic design, an
                                                 extensive pool of inter­national journalists, excellent connections
                                                 with leading figures, and growth in our online and social media
                                                 channels.
                                                 We are particularly pleased with the latest visitor numbers:          Angelika Rosam
                                                                                                                       Publisher
                                                 Within only five months, page impressions at falstaff-living.com      Falstaff LIVING and Falstaff
                                                 have jumped from 94,000 to 1.4 million, and we are also seeing        Editor-in-chief Falstaff LIVING
                                                 constant growth on Instagram and Facebook.

                                                 Who are our readers? A 2018 GfK survey showed that:

                                                 78% of responding Falstaff LIVING readers own their homes
                                                 (house or apartment).
                                                 46% own two or more residences.
                                                 71% consider real estate as an investment.
                                                 44% own real estate as an investment.

                                                 I am very happy to take on this exciting year 2021 together
                                                 with you. Discover the multifaceted world of LIVING and let
                                                 this be the start of a successful and profitable partnership.

                                                 We are looking forward to you!

                                                        A N G E LI KA RO SA M
                                                  angelika.rosam@falstaff-living.com
                                                     angelika.rosam@falstaff.com
                                                      jewelista.girl, falstaff.living

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MEDIA DATA 2021 - Falstaff
falstaff LIVING M E D I A   D ATA 2 0 2 1

                                                Falstaff LIVING
                                                Interior – Design – Architecture
                                                Since 2013, the design magazine LIVING has been the Falstaff publishing house’s exclusive
                                                platform for interior, real estate and international trends in high-end living. Join us and delve
                                                into the world of architecture, interior, design and real estate!

                                                PRINT CIRCULATION
                                                •4 0,000 copies

                                                DISTRIBUTION
                                                •3 4,000 copies to subscribers and gourmet club members of Falstaff Magazine
                                                • Kiosks
                                                • Airport lounges
                                                •Free shipping to real estate developers, architects and builders

                                                A PROFILE OF OUR READERS*
                                                Real estate and living situation:
                                                • 78% of responding readers of Falstaff LIVING own their homes (house or flat).
                                                • 56% live in a house they own.
                                                • 46% own two or more residences.
                                                • 71% consider real estate as an investment.

                                                Readers of Falstaff LIVING are art lovers:
                                                • 66% of all LIVING readers are interested in art.
                                                • 52% have art in their house/flat.
                                                • 33% collect art.

                                                *Source: GfK survey, 2018

                                                Dates 2021 – AT

                                                              ISSUE                             CLD                       COD                        DP
                                                              1/2021                           25.01.                    26.01.                    12.02.
                                                              2/2021                           04.03                     05.03.                    19.03.
                                                              3/2021                           08.04.                    09.04.                    23.04.
                                                              4/2021                           11.05.                    12.05.                    28.05.
                                                              5/2021                           24.06.                    25.06.                    09.07.
                                                              6/2021                           12.08.                    13.08.                    27.08.
                                                              7/2021                           16.09.                    17.09.                    01.10.
                                                              8/2021                           11.11.                    12.11.                    26.11.

                                                For Falstaff LIVING, AT rates apply as per the price list on page 10. All rates are subject to change.

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MEDIA DATA 2021 - Falstaff
falstaff LIVING M E D I A   D ATA 2 0 2 1

                                                                                                                                                                                     FALSTAFF LIVING 05/2021, SUBJECT: KITCHEN
                                                                                                                                                                                     DATE OF PUBLICATION: 09/07/21

    AGENDA 2021
                                                                                                                                                                                     TRENDS           Arty Weekend: Helsinki
                                                                                                                                                                                     DESIGN            mart solutions: pros & cons / The biggest fails in 20 years
                                                                                                                                                                                                      S
                                                                                                                                                                                                      of smart homes
                                                                                                                                                                                     FOOD & DRINK	
                                                                                                                                                                                                  The latest gadgets for smart kitchens
                                                                                                                                                                                     RESIDENCES	
                                                                                                                                                                                                Green urban development / Sustainability / Recycling architecture /
                                    FALSTAFF LIVING 01/2021, SUBJECT: KITCHEN / HIGH-TECH                                                                                                       Innovative building materials / The future of working / Decentralised
                                                                                                                                                                                                co-working spaces
                                    DATE OF PUBLICATION: 12/02/21
                                    TRENDS	
                                           Sofas + upholstery / New minimalism/ New industrial /
                                           Flexible made-to-measure production / Young, hip galleries /
                                           Arty Weekend: Stockholm
                                    DESIGN           Living with houseplants in older buildings / Hygiene/ Design materials
                                    FOOD & DRINK     Kitchen trends
                                                                                                                                                                                     FALSTAFF LIVING 06/2021, SUBJECT: SAUNA + SPA
                                                                                                                                                                                     DATE OF PUBLICATION: 27/08/21
                                    RESIDENCES       Office spaces / Green Deal 2040 / Facility management
                                                                                                                                                                                     DESIGN          Cabinets/ How to style the perfect boudoir
                                    INSPIRATION      Herbarium
                                                                                                                                                                                     RESIDENCES	
                                                                                                                                                                                                Urban spaces: innovative solutions for parking lots / Low-tech /
                                                                                                                                                                                                Art in construction / Home office

                                    FALSTAFF LIVING 02/2021, SUBJECT: OUTDOOR
                                    DATE OF PUBLICATION: 19/03/21
                                    TRENDS            utdoor trends / What to plant now for the summer/
                                                     O
                                                     Arty Weekend: Bilbao
                                    DESIGN           Handicraft by women / Yakusha Design
                                    FOOD & DRINK     Ceramics                                                                                                                        FALSTAFF LIVING 07/2021, SUBJECT: LIGHT
                                    RESIDENCES	
                                               Digitisation / Luxury update / Real estate in the south /                                                                             DATE OF PUBLICATION: 01/10/21
                                               Hotel development / Public-private partnerships / Downtown building
                                               with wood / Living in high buildings                                                                                                  TRENDS          Light trends
                                                                                                                                                                                     RESIDENCES	
                                                                                                                                                                                                New libraries as public spaces / Investing in residential buildings /
                                                                                                                                                                                                Microliving / Serviced apartments update

                                    FALSTAFF LIVING 03/2021, SUBJECT: BATHROOMS
                                    DATE OF PUBLICATION: 23/04/21
                                    TRENDS           Art + interior / Land art / Arty Weekend: Venice/Biennale
                                    DESIGN	
                                           The bathroom as a retreat / Pools / Hotel art / Office art
                                    FOOD & DRINK	
                                                 Young fine dining
                                                                                                                                                                                     FALSTAFF LIVING 08/2021, SUBJECT: BEDS
                                    RESIDENCES       International landscaping / Living on waterfronts / Dominikanerbastei:
                                                      a downtown neighbourhood / Back to brick
                                                                                                                                                                                     DATE OF PUBLICATION: 26.11.21
                                                                                                                                                                                     RESIDENCES      Chalets / Back to tradition / Conservatism

                                    FALSTAFF LIVING 04/2021, SUBJECT: SUMMER
                                    DATE OF PUBLICATION: 28/05/21
                                    TRENDS          Salone overview / Light trends / Garden furniture highlights / Barbecues
                                    DESIGN        arden businesses / Natural building with cane & clay / Organising and clean-
                                                 G
                                                 ing out / Wardrobes / Made-to-measure production
                                    FOOD & DRINK Stone
                                    RESIDENCES	
                                               National vs. international parks / Outstanding single-family homes /
                                               Cool living without air conditioning / Atriums & patios / Penthouses /
                                               Sun shading/ Sustainability, green living

                                                                                                                                  Photos: supplied. Information subject to change.

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MEDIA DATA 2021 - Falstaff
falstaff LIVING M E D I A   D ATA 2 0 2 1

                                                Falstaff LIVING RESIDENCES
                                                Driven by our readers’ interest in real estate we launched a dedicated magazine based on the LIVING
                                                residences section in 2020. Falstaff LIVING RESIDENCES offers up to 200 high-gloss pages packed
                                                with exciting real-estate projects, both in Austria and abroad, as well as market analyses and the latest
                                                industry news, and provides the inspiring high-quality look and feel our publishing house is known for.

                                                PRINT CIRCULATION
                                                •7 5,000 copies

                                                DISTRIBUTION
                                                •AT: subscribers and gourmet club members of Falstaff and Falstaff LIVING magazines
                                                • Airport lounges & private aviation
                                                • Leading hotels, cafés, bars and restaurants
                                                •S elected partners
                                                •G ER: subscribers and top contacts
                                                •C H: subscribers and VIP contacts

                                                A PROFILE OF OUR READERS*
                                                Real estate and living situation
                                                •78% of responding readers of Falstaff LIVING own their homes (house or apartment).
                                                •56% live in a house they own.
                                                •46% own two or more residences.
                                                •71% consider real estate as an investment.

                                                Readers of Falstaff LIVING are art lovers:
                                                •6 6% of all LIVING readers are interested in art.
                                                • 52% have art in their house/apartment.
                                                • 33% collect art.

                                                *Source: GfK survey, 2018

                                                Dates 2021 – AT

                                                              ISSUE                             CLD                       COD                        DP
                                                              1/2021                           11.03.                    12.03.                    26.03.
                                                              2/2021                           30.09                     01.10.                    15.10.

                                                For Falstaff LIVING, AT rates apply as per the price list on page 10. All rates are subject to change.

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MEDIA DATA 2021 - Falstaff
falstaff LIVING M E D I A                             D ATA 2 0 2 1

     THE BEST WAY TO POSITION YOURSELF!                                                                                                                    PREMIUM PLACEMENTS
     Advertising without wastage: here are the costs of precise target group engagement.                                                                    For premium placements, an earlier closing date applies: 8 days before the regular closing date.
                                                                                                                                                            Placement confirmation will expire if no order is placed by this date.

                                                                                                              1/1 advertorial                                                                                                                                      C4 (outside back cover)
                                                                                                              203 x 268 mm Type area
                                                                                                                                                                                                                                                                   Austria         € 11.300

                                                                                                               Austria                     €     9.700                                                                                                             Germany         € 15.300

                                                                                                               Germany                     €    12.700                                                                                                             Switzerland   CHF 10.700

                                                                                                               Switzerland              CHF      9.600

     2/1 double page spread                                    1/1 full page                                                                               2/1 opening spread                                       C2 (inside front cover)                        C3 (inside back cover)
                                                                                                              2/1 advertorial
     466 x 300 mm bled off                                     233 x 300 mm bled off
                                                                                                              436 x 268 mm Type area                        Austria                        € 16.300                  Austria                        € 10.500       Austria         €     9.800
     436 x 268 mm Type area                                    203 x 268 mm Type area
     Crossover: ca. 3mm gutter overlap per page                                                               Crossover: ca. 3mm gutter overlap per page    Germany                        € 22.200                  Germany                        € 15.300       Germany         € 12.000
                                                                                                                                                            Switzerland                 CHF 15.300                   Switzerland                 CHF       9.900   Switzerland   CHF     9.300
      Austria                         € 13.600                  Austria                        €      8.700    Austria                     € 15.600

      Germany                         € 18.200                  Germany                        €     11.100    Germany                     € 22.700
                                                                                                                                                           First 2/1 after OS                                       First right-hand page                          Second right-hand page
      Switzerland                 CHF 13.500                    Switzerland                 CHF      8.600     Switzerland              CHF 15.500

                                                                                                                                                            Austria                        € 14.500                  Austria                        € 10.500       Austria         €     9.800

                                                                                                                                                            Germany                        € 20.000                  Germany                        € 12.800       Germany         € 12.200
                                1/2 vertical                                              1/3 vertical                                1/4 vertical          Switzerland                 CHF     14.200               Switzerland                 CHF       9.600   Switzerland   CHF     9.300

                                114 x 300 mm                                              81 x 300 mm                                 64 x 300 mm
                                bled off
                                97,5 x 268
                                                                                          bled off                                    bled off             Second 2/1 after OS                                      First left-hand page                           Second left-hand page
                                                                                          60,3 x 268                                  48 x 268 mm
                                mm                                                        mm                                          Type area
                                Type area                                                 Type area                                                         Austria                        € 14.000                  Austria                        €      9.800   Austria           €    9.400

                                                                                                                                                            Germany                        €    18.700               Germany                        € 12.800       Germany           € 12.200
                                                                                                                                                            Switzerland                 CHF 13.900                   Switzerland                 CHF       9.300   Switzerland    CHF     9.000
                                1/2 horizontal                                            1/3 horizontal                              1/4 horizontal
                                233 x 148 mm                                              233 x 96 mm                                 233 x 74,5 mm
                                bled off                                                  bled off                                    bled off
                                203 x 132 mm                                              203 x 80 mm                                 203 x 58,5 mm
                                                                                                                                                                                        First 1/3 page                                                             Second 1/3 page
                                Type area                                                 Type area                                   Type area
                                                                                                                                                                                         Austria                          € 4.400                                  Austria           € 4.100
                                                                                                                                                                                         Germany                          € 6.100

      Austria                          € 5.500                  Austria                          € 3.800       Austria                       € 2.900                                     Switzerland                   CHF 4.300

      Germany                          € 6.500                  Germany                          € 4.800       Germany                       € 3.700
      Switzerland                   CHF 5.300                   Switzerland                   CHF 3.600        Switzerland                CHF 2.800

     All rates are exclusive of taxes & fees and subject to change. Errors and omissions excepted.                                                         All rates are exclusive of taxes & fees and subject to change. Errors and omissions excepted.

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MEDIA DATA 2021 - Falstaff
falstaff LIVING M E D I A                      D ATA 2 0 2 1

     OUR SPECIAL ADVERTISING FORMATS
     Extraordinary concepts need unique options for implementation. Our special advertising formats
     are the perfect choice for excellent products and ensure maximum engagement.
                                                                                                                                                         TECHNICAL DATA
                                                                                                                                                         GENERAL TECHNICAL REQUIREMENTS
                                                                                                                                                         • High-res PDF with at least 300 dpi
                                                                               STICKER
                                                                               POSITION                                                                  • Fonts must be fully embedded or converted into paths
                                                                                                                                                         • Magazine colour profile: ISO coated V2 (cover), PSO LWC Improved (core)
                                                                                                                                                         • Minimum bleed margin of 3 mm all around.
                                                                                                                                                         • We recommend a 4c black with these colour values: C80 M80 Y40 K100
     Panorama:                                      Sticker:                                        Inserts*
                                                                                                                                                         •We recommend a safety margin of at least 5 mm between text/logos and the trim
     1/2 across gutter                              Tip-on card 2-sided                             Bound inserts up to 20 g*
                                                                                                                                                         • and a minimum margin of 10 mm to the gutter.
     466 x 148 mm bled off
     436 x 132 mm type area
                                                    Format:
                                                    60 x 80 mm to 200 x 200 mm                   Austria
                                                                                                                per 1,000 units               € 340      TECHNICAL REQUIREMENTS FOR INSERTS
                                                                                                                per 20 g additional weight
                                                                                                                per 1,000 units               €     17   FORMATS:
                                                    Grammage:
      Austria                         €    12.100                                                                                                        Minimum format: 105 x 105 mm
                                                    115 g/m 2 to 250 g/m 2                                      per 1,000 units               €    265
      Germany                         € 14.000                                                   Germany        per 20 g additional weight               Maximum format: 190 x 260 mm
      Switzerland                 CHF 10.700        Placement:                                                  per 1,000 units               €     25   Book format: 233 x 300 mm
                                                    Between signatures, minimum                                 per 1,000 units              CHF   329
     Combinations, sleeves, cut-outs upon           margin of 2 cm from edges                    Switzerland    per 20 g additional weight               All formats are indicated in width x height – all other formats upon request.
     request
                                                                                                                per 1,000 units            CHF      18   (The longer side must be the closed side.)

                                                     Per 1.000 units                  € 90                                                               PAPER GRAMMAGES:
                                                                                                    Bound inserts upon request
                                                     Per 1.000 units               CHF 110          *Minimum print run: 10,000 units                     2 pages: min. 115 g/m 2, max. 250 g/m 2
                                                                                                                                                         4 pages: min. 80 g/m 2, max. 200 g/m 2
                                                    Only in combination with 1/1 advertisement                                                           8–16 pages: min. 60 g/m 2, max. 135 g/m 2
                                                                                                                                                         16–32 pages: min. 60 g/m 2, max. 80 g/m 2
                                                                                                                                                         (Max. thickness of an insert: approx. 1 mm)
                                                                                                           Series discount                               REJECTION ALLOWANCE:
                                                                                                                                                         A rejection allowance of 2% for inserts supplied by the client is to be added to the print run.
                                                                                                           2 issues                      3%
                                                                                                                                                         DELIVERY ADDRESS:
     Sleeve around                                                                                         4 issues                      5%
                                                                                                                                                         Ferdinand Berger & Söhne GmbH, Wiener Straße 80, AT 3580 Horn
     the magazine                                                                                          6 issues                      7%
                                                                                                                                                         Map and directions available at www.berger.at under: „Mein Weg zu Berger“
                                                                                                           8 issues                     10%
     approx. 557 x 80 mm bled off
                                                                                                                                                         DELIVERY TIMES AND DEADLINE:
     A sleeve is wrapped around the
                                                    Sachet                                                                                               Delivery times: Delivery from Mon. to Thu. from 07.00 to 12.00 and from 13.00 to 16.00.
     magazine and glued together at                                                                                                                      Fridays from 07.00 to 12.00. Delivery no later than 10 business days before the publication date (Falstaff AT)
                                                    Only in combination with 1/1
     the back.
                                                    advertisement.                                                                                       TEST RUN:
                                                                                                                                                         Samples for test run (for non-standardised products): min. 200 units to Druckerei Ferdinand Berger & Söhne GmbH.
                                                    Price upon request
     Price upon request.                                                                                                                                 Wiener Straße 80, AT 3580 Horn; 3 weeks before the publication date

     All prices excklusive of tax & fees

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MEDIA DATA 2021 - Falstaff
falstaff LIVING M E D I A   D ATA 2 0 2 1

                                                 LIVING DIGITAL
                                                 Reflecting a passion for design and always up to
                                                 date when it comes to the latest trends and must-
                                                 haves from the wide world of interior design, the                       Facts & Figures
                                                 Falstaff LIVING channel now has a completely new
                                                 look and feel. Angelika Rosam and her experienced
                                                                                                                         Subscribers:               29.819
                                                 team provide valuable tips and tricks to turn a
                                                 personal living space into an individual dream                            Opening rate:             46.8%
                                                 interior. Positioning your brand or your product here                   Mail order:              Saturday
                                                 can only lead to success!                                               Visits:		              1.4 million
                                                                                                                         Instagram:                 25,900
                                                                                                                         Facebook:		                12,456
                                                                                                                         As of: December 2020

                                                 PRODUCTS
                                                  ADVERTISING FORM                                                               RATE

                                                  Design advertorial                                                             € 1,590.–

                                                  Quiz                                                                           € 800.–

                                                  Newsletter entry               29.000 subscribers                              € 1,490.–

                                                  Banner Living newsletter       29.000 subscribers                              € 1,590.–

                                                  Sitelink Living newsletter     29.000 subscribers                              € 1,590.–

                                                  Property of the week           29.000 subscribers                              € 4,070.–

                                                  Design advertorial package     Advertorial + newsletter entry                  € 3,080.–

                                                  Prize draw package             Advertorial + newsletter entry + quiz           € 4,870.–

                                                  Design advent calendar         1.–12. 12.                                      € 1,290.–

                                                  Design advent calendar         13.–24. 12.                                     € 990.–

                                                  Facebook posting                                                               € 990.–

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MEDIA DATA 2021 - Falstaff
Advertising coordination & sales:
                                 Andrijana Djulabic
                              T: +43 1 9042141-491
                           anzeigen@falstaff-living.com

    Falstaff LIVING Verlags GmbH        Wiesingerstraße 6/8       A-1010 Wien
T: +43 1 9042141-491     anzeigen@falstaff-living.com        www.falstaff-living.com

                              Terms and conditions:
       The publisher’s Terms and Conditions (www.falstaff.at/living/agb/)
                       apply to all orders and transactions.
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