MEDIA DATA 2021 - Falstaff
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MEDIA DATA 2021
falstaff LIVING M E D I A D ATA 2 0 2 1
EDITORIAL
LIVING
THE ADVERTISING PLATFORM THAT DELIVERS.
CROSS-MEDIA. INTERACTIVE. EFFECTIVE.
Falstaff LIVING has long been the benchmark for interior trends,
design, architecture and real estate and remains a stable and
reliable advertising partner that allows you to target your
specific audience. Established in 2013, LIVING has a circulation
of 40,000 and is also distributed to the high-income readers of
Falstaff magazine.
Falstaff reaches more than 250,000 readers per issue in Austria
and has 76,000 subscribers in the DACH region (Germany,
Austria, Switzerland). According to a GfK survey, 82 percent of
Falstaff subscribers also read Falstaff LIVING, which will be
published 8 times in 2021.
LIVING takes readers by the hand and whisks them away to
an inspiring world of dream interiors and fantastic design. Just
like good designers always strive for the best quality in their
works, we put a high value on an attractive graphic design, an
extensive pool of international journalists, excellent connections
with leading figures, and growth in our online and social media
channels.
We are particularly pleased with the latest visitor numbers: Angelika Rosam
Publisher
Within only five months, page impressions at falstaff-living.com Falstaff LIVING and Falstaff
have jumped from 94,000 to 1.4 million, and we are also seeing Editor-in-chief Falstaff LIVING
constant growth on Instagram and Facebook.
Who are our readers? A 2018 GfK survey showed that:
78% of responding Falstaff LIVING readers own their homes
(house or apartment).
46% own two or more residences.
71% consider real estate as an investment.
44% own real estate as an investment.
I am very happy to take on this exciting year 2021 together
with you. Discover the multifaceted world of LIVING and let
this be the start of a successful and profitable partnership.
We are looking forward to you!
A N G E LI KA RO SA M
angelika.rosam@falstaff-living.com
angelika.rosam@falstaff.com
jewelista.girl, falstaff.living
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falstaff LIVING M E D I A D ATA 2 0 2 1
Falstaff LIVING
Interior – Design – Architecture
Since 2013, the design magazine LIVING has been the Falstaff publishing house’s exclusive
platform for interior, real estate and international trends in high-end living. Join us and delve
into the world of architecture, interior, design and real estate!
PRINT CIRCULATION
•4 0,000 copies
DISTRIBUTION
•3 4,000 copies to subscribers and gourmet club members of Falstaff Magazine
• Kiosks
• Airport lounges
•Free shipping to real estate developers, architects and builders
A PROFILE OF OUR READERS*
Real estate and living situation:
• 78% of responding readers of Falstaff LIVING own their homes (house or flat).
• 56% live in a house they own.
• 46% own two or more residences.
• 71% consider real estate as an investment.
Readers of Falstaff LIVING are art lovers:
• 66% of all LIVING readers are interested in art.
• 52% have art in their house/flat.
• 33% collect art.
*Source: GfK survey, 2018
Dates 2021 – AT
ISSUE CLD COD DP
1/2021 25.01. 26.01. 12.02.
2/2021 04.03 05.03. 19.03.
3/2021 08.04. 09.04. 23.04.
4/2021 11.05. 12.05. 28.05.
5/2021 24.06. 25.06. 09.07.
6/2021 12.08. 13.08. 27.08.
7/2021 16.09. 17.09. 01.10.
8/2021 11.11. 12.11. 26.11.
For Falstaff LIVING, AT rates apply as per the price list on page 10. All rates are subject to change.
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falstaff LIVING M E D I A D ATA 2 0 2 1
FALSTAFF LIVING 05/2021, SUBJECT: KITCHEN
DATE OF PUBLICATION: 09/07/21
AGENDA 2021
TRENDS Arty Weekend: Helsinki
DESIGN mart solutions: pros & cons / The biggest fails in 20 years
S
of smart homes
FOOD & DRINK
The latest gadgets for smart kitchens
RESIDENCES
Green urban development / Sustainability / Recycling architecture /
FALSTAFF LIVING 01/2021, SUBJECT: KITCHEN / HIGH-TECH Innovative building materials / The future of working / Decentralised
co-working spaces
DATE OF PUBLICATION: 12/02/21
TRENDS
Sofas + upholstery / New minimalism/ New industrial /
Flexible made-to-measure production / Young, hip galleries /
Arty Weekend: Stockholm
DESIGN Living with houseplants in older buildings / Hygiene/ Design materials
FOOD & DRINK Kitchen trends
FALSTAFF LIVING 06/2021, SUBJECT: SAUNA + SPA
DATE OF PUBLICATION: 27/08/21
RESIDENCES Office spaces / Green Deal 2040 / Facility management
DESIGN Cabinets/ How to style the perfect boudoir
INSPIRATION Herbarium
RESIDENCES
Urban spaces: innovative solutions for parking lots / Low-tech /
Art in construction / Home office
FALSTAFF LIVING 02/2021, SUBJECT: OUTDOOR
DATE OF PUBLICATION: 19/03/21
TRENDS utdoor trends / What to plant now for the summer/
O
Arty Weekend: Bilbao
DESIGN Handicraft by women / Yakusha Design
FOOD & DRINK Ceramics FALSTAFF LIVING 07/2021, SUBJECT: LIGHT
RESIDENCES
Digitisation / Luxury update / Real estate in the south / DATE OF PUBLICATION: 01/10/21
Hotel development / Public-private partnerships / Downtown building
with wood / Living in high buildings TRENDS Light trends
RESIDENCES
New libraries as public spaces / Investing in residential buildings /
Microliving / Serviced apartments update
FALSTAFF LIVING 03/2021, SUBJECT: BATHROOMS
DATE OF PUBLICATION: 23/04/21
TRENDS Art + interior / Land art / Arty Weekend: Venice/Biennale
DESIGN
The bathroom as a retreat / Pools / Hotel art / Office art
FOOD & DRINK
Young fine dining
FALSTAFF LIVING 08/2021, SUBJECT: BEDS
RESIDENCES International landscaping / Living on waterfronts / Dominikanerbastei:
a downtown neighbourhood / Back to brick
DATE OF PUBLICATION: 26.11.21
RESIDENCES Chalets / Back to tradition / Conservatism
FALSTAFF LIVING 04/2021, SUBJECT: SUMMER
DATE OF PUBLICATION: 28/05/21
TRENDS Salone overview / Light trends / Garden furniture highlights / Barbecues
DESIGN arden businesses / Natural building with cane & clay / Organising and clean-
G
ing out / Wardrobes / Made-to-measure production
FOOD & DRINK Stone
RESIDENCES
National vs. international parks / Outstanding single-family homes /
Cool living without air conditioning / Atriums & patios / Penthouses /
Sun shading/ Sustainability, green living
Photos: supplied. Information subject to change.
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falstaff LIVING M E D I A D ATA 2 0 2 1
Falstaff LIVING RESIDENCES
Driven by our readers’ interest in real estate we launched a dedicated magazine based on the LIVING
residences section in 2020. Falstaff LIVING RESIDENCES offers up to 200 high-gloss pages packed
with exciting real-estate projects, both in Austria and abroad, as well as market analyses and the latest
industry news, and provides the inspiring high-quality look and feel our publishing house is known for.
PRINT CIRCULATION
•7 5,000 copies
DISTRIBUTION
•AT: subscribers and gourmet club members of Falstaff and Falstaff LIVING magazines
• Airport lounges & private aviation
• Leading hotels, cafés, bars and restaurants
•S elected partners
•G ER: subscribers and top contacts
•C H: subscribers and VIP contacts
A PROFILE OF OUR READERS*
Real estate and living situation
•78% of responding readers of Falstaff LIVING own their homes (house or apartment).
•56% live in a house they own.
•46% own two or more residences.
•71% consider real estate as an investment.
Readers of Falstaff LIVING are art lovers:
•6 6% of all LIVING readers are interested in art.
• 52% have art in their house/apartment.
• 33% collect art.
*Source: GfK survey, 2018
Dates 2021 – AT
ISSUE CLD COD DP
1/2021 11.03. 12.03. 26.03.
2/2021 30.09 01.10. 15.10.
For Falstaff LIVING, AT rates apply as per the price list on page 10. All rates are subject to change.
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falstaff LIVING M E D I A D ATA 2 0 2 1
THE BEST WAY TO POSITION YOURSELF! PREMIUM PLACEMENTS
Advertising without wastage: here are the costs of precise target group engagement. For premium placements, an earlier closing date applies: 8 days before the regular closing date.
Placement confirmation will expire if no order is placed by this date.
1/1 advertorial C4 (outside back cover)
203 x 268 mm Type area
Austria € 11.300
Austria € 9.700 Germany € 15.300
Germany € 12.700 Switzerland CHF 10.700
Switzerland CHF 9.600
2/1 double page spread 1/1 full page 2/1 opening spread C2 (inside front cover) C3 (inside back cover)
2/1 advertorial
466 x 300 mm bled off 233 x 300 mm bled off
436 x 268 mm Type area Austria € 16.300 Austria € 10.500 Austria € 9.800
436 x 268 mm Type area 203 x 268 mm Type area
Crossover: ca. 3mm gutter overlap per page Crossover: ca. 3mm gutter overlap per page Germany € 22.200 Germany € 15.300 Germany € 12.000
Switzerland CHF 15.300 Switzerland CHF 9.900 Switzerland CHF 9.300
Austria € 13.600 Austria € 8.700 Austria € 15.600
Germany € 18.200 Germany € 11.100 Germany € 22.700
First 2/1 after OS First right-hand page Second right-hand page
Switzerland CHF 13.500 Switzerland CHF 8.600 Switzerland CHF 15.500
Austria € 14.500 Austria € 10.500 Austria € 9.800
Germany € 20.000 Germany € 12.800 Germany € 12.200
1/2 vertical 1/3 vertical 1/4 vertical Switzerland CHF 14.200 Switzerland CHF 9.600 Switzerland CHF 9.300
114 x 300 mm 81 x 300 mm 64 x 300 mm
bled off
97,5 x 268
bled off bled off Second 2/1 after OS First left-hand page Second left-hand page
60,3 x 268 48 x 268 mm
mm mm Type area
Type area Type area Austria € 14.000 Austria € 9.800 Austria € 9.400
Germany € 18.700 Germany € 12.800 Germany € 12.200
Switzerland CHF 13.900 Switzerland CHF 9.300 Switzerland CHF 9.000
1/2 horizontal 1/3 horizontal 1/4 horizontal
233 x 148 mm 233 x 96 mm 233 x 74,5 mm
bled off bled off bled off
203 x 132 mm 203 x 80 mm 203 x 58,5 mm
First 1/3 page Second 1/3 page
Type area Type area Type area
Austria € 4.400 Austria € 4.100
Germany € 6.100
Austria € 5.500 Austria € 3.800 Austria € 2.900 Switzerland CHF 4.300
Germany € 6.500 Germany € 4.800 Germany € 3.700
Switzerland CHF 5.300 Switzerland CHF 3.600 Switzerland CHF 2.800
All rates are exclusive of taxes & fees and subject to change. Errors and omissions excepted. All rates are exclusive of taxes & fees and subject to change. Errors and omissions excepted.
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falstaff LIVING M E D I A D ATA 2 0 2 1
OUR SPECIAL ADVERTISING FORMATS
Extraordinary concepts need unique options for implementation. Our special advertising formats
are the perfect choice for excellent products and ensure maximum engagement.
TECHNICAL DATA
GENERAL TECHNICAL REQUIREMENTS
• High-res PDF with at least 300 dpi
STICKER
POSITION • Fonts must be fully embedded or converted into paths
• Magazine colour profile: ISO coated V2 (cover), PSO LWC Improved (core)
• Minimum bleed margin of 3 mm all around.
• We recommend a 4c black with these colour values: C80 M80 Y40 K100
Panorama: Sticker: Inserts*
•We recommend a safety margin of at least 5 mm between text/logos and the trim
1/2 across gutter Tip-on card 2-sided Bound inserts up to 20 g*
• and a minimum margin of 10 mm to the gutter.
466 x 148 mm bled off
436 x 132 mm type area
Format:
60 x 80 mm to 200 x 200 mm Austria
per 1,000 units € 340 TECHNICAL REQUIREMENTS FOR INSERTS
per 20 g additional weight
per 1,000 units € 17 FORMATS:
Grammage:
Austria € 12.100 Minimum format: 105 x 105 mm
115 g/m 2 to 250 g/m 2 per 1,000 units € 265
Germany € 14.000 Germany per 20 g additional weight Maximum format: 190 x 260 mm
Switzerland CHF 10.700 Placement: per 1,000 units € 25 Book format: 233 x 300 mm
Between signatures, minimum per 1,000 units CHF 329
Combinations, sleeves, cut-outs upon margin of 2 cm from edges Switzerland per 20 g additional weight All formats are indicated in width x height – all other formats upon request.
request
per 1,000 units CHF 18 (The longer side must be the closed side.)
Per 1.000 units € 90 PAPER GRAMMAGES:
Bound inserts upon request
Per 1.000 units CHF 110 *Minimum print run: 10,000 units 2 pages: min. 115 g/m 2, max. 250 g/m 2
4 pages: min. 80 g/m 2, max. 200 g/m 2
Only in combination with 1/1 advertisement 8–16 pages: min. 60 g/m 2, max. 135 g/m 2
16–32 pages: min. 60 g/m 2, max. 80 g/m 2
(Max. thickness of an insert: approx. 1 mm)
Series discount REJECTION ALLOWANCE:
A rejection allowance of 2% for inserts supplied by the client is to be added to the print run.
2 issues 3%
DELIVERY ADDRESS:
Sleeve around 4 issues 5%
Ferdinand Berger & Söhne GmbH, Wiener Straße 80, AT 3580 Horn
the magazine 6 issues 7%
Map and directions available at www.berger.at under: „Mein Weg zu Berger“
8 issues 10%
approx. 557 x 80 mm bled off
DELIVERY TIMES AND DEADLINE:
A sleeve is wrapped around the
Sachet Delivery times: Delivery from Mon. to Thu. from 07.00 to 12.00 and from 13.00 to 16.00.
magazine and glued together at Fridays from 07.00 to 12.00. Delivery no later than 10 business days before the publication date (Falstaff AT)
Only in combination with 1/1
the back.
advertisement. TEST RUN:
Samples for test run (for non-standardised products): min. 200 units to Druckerei Ferdinand Berger & Söhne GmbH.
Price upon request
Price upon request. Wiener Straße 80, AT 3580 Horn; 3 weeks before the publication date
All prices excklusive of tax & fees
12 13
falstaff LIVING M E D I A D ATA 2 0 2 1
LIVING DIGITAL
Reflecting a passion for design and always up to
date when it comes to the latest trends and must-
haves from the wide world of interior design, the Facts & Figures
Falstaff LIVING channel now has a completely new
look and feel. Angelika Rosam and her experienced
Subscribers: 29.819
team provide valuable tips and tricks to turn a
personal living space into an individual dream Opening rate: 46.8%
interior. Positioning your brand or your product here Mail order: Saturday
can only lead to success! Visits: 1.4 million
Instagram: 25,900
Facebook: 12,456
As of: December 2020
PRODUCTS
ADVERTISING FORM RATE
Design advertorial € 1,590.–
Quiz € 800.–
Newsletter entry 29.000 subscribers € 1,490.–
Banner Living newsletter 29.000 subscribers € 1,590.–
Sitelink Living newsletter 29.000 subscribers € 1,590.–
Property of the week 29.000 subscribers € 4,070.–
Design advertorial package Advertorial + newsletter entry € 3,080.–
Prize draw package Advertorial + newsletter entry + quiz € 4,870.–
Design advent calendar 1.–12. 12. € 1,290.–
Design advent calendar 13.–24. 12. € 990.–
Facebook posting € 990.–
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Advertising coordination & sales:
Andrijana Djulabic
T: +43 1 9042141-491
anzeigen@falstaff-living.com
Falstaff LIVING Verlags GmbH Wiesingerstraße 6/8 A-1010 Wien
T: +43 1 9042141-491 anzeigen@falstaff-living.com www.falstaff-living.com
Terms and conditions:
The publisher’s Terms and Conditions (www.falstaff.at/living/agb/)
apply to all orders and transactions.You can also read
