Media Data - Vogel Communications Group

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Media Data - Vogel Communications Group
M e d i a D at a

                                   www.kfz-betrieb.de

                   is a brand of
Media Data - Vogel Communications Group
2           Table of Contents

                                 From communication goal to advertising format
                                                       Direct contact
                                  Reach, brand                                                 Face-to-face                       Documentation of
                                                       with potential      Quantification of                   Selective target
                                 creation, image,                                               marketing,                           corporate
                                                    business partners       advertisement                      group message
                                   awareness                                                   presentation,                         know-how
                                                    (leads), efficiency,       visibility
PRINT                                                                                           discussion
                          Page                         transparency
The Magazine                4
Distribution                5
Dates and Topics            7
Planning Aid 2018           16
Rate Card                   19
Rate Card /
                            21
Listings and Job Market
Advertisement Formats       22
Special Formats/Prices      23
Advertising Copy Test       24
Native Advertising          25
Technical Data              26
Media Data - Vogel Communications Group
3         Table of Contents

                                       From communication goal to advertising format
                                                             Direct contact
                                        Reach, brand                                                 Face-to-face                       Documentation of
                                                             with potential      Quantification of                   Selective target
                                       creation, image,                                               marketing,                           corporate
                                                          business partners       advertisement                      group message
                                         awareness                                                   presentation,                         know-how
                                                          (leads), efficiency,       visibility
                                                                                                      discussion
DIGITAL                         Page                         transparency
The Website                      27
Banner                           28
Newsletter                       30
Company Profile                  32
Lead Generation / Formats        33

SPECIAL ADVERTISING FORMATS
DIGITAL / PRINT
Media Highlights
                                 36
for Automechanika
Exclusive Online
                                 37
Presentations
Exclusive Print Presentations    40

BOOK

Advertising Formats in the
                                 41
Textbooks

EVENTS
»Kfz-betrieb« Events             43

CONTACTS                         48
Media Data - Vogel Communications Group
4             The Magazine

»kfz-betrieb« – the No. 1 in automotive retail and service*
                                                                                               Sectors:
                                                                                                                20,079                                          17,624
                                                                                                                Dealerships and                                 Passenger car
                                  Brief profile:                                                                  workshops
                                  For over 100 years, readers have trusted the first-class                                                                         dealers
                                  reporting and quality information provided by the official
                                  mouthpiece of the German Motor Vehicle Trade
                                  Association. »kfz-betrieb« is the most frequently
                                  subscribed to journal for this branch of the economy. It
                                  is written for trade executives and decision makers in
                                                                                                                                  19,887
                                                                                                                             Bodywork specialist
                                  the service sector and offers detailed reports that focus
                                  on all submarkets in the industry.
                                                                                                                                 companies
                                                                                                                                                               20,472
                                                                                                      771                                                           Dealers
                                                                                                                                                                in accessories
                            The weekly magazine supplies background information,                   Institutions
                            analyses, and association news as well as provides
comprehensive coverage of current events in high editorial quality. »kfz-betrieb«
increases readers‘ knowledge with its monthly further training section for service
technicians. Regular special sections on dealer and service management, motor
traffic law, and other topics underscore the wide range of topics covered by                          11,025                                        18,512
                                                                                                                                                   Wholesale and retail
»kfz-betrieb«. The publication is continued online                                                 Paintwork specialists                           businesses dealing in
at www.kfzbetrieb.de. Numerous events and services supplement and reinforce                             companies                                    wheels and tires
the brand.
                                                                                                                                                                       Verified
                                                                                               *Multiple responses

Target groups:

                                                                                                                              81.0 %
                                                                                               Position in the company:
Owners, managing directors and supervisors in automotive trade and service

                                                                                                                           Owner or managing director
                                                                                                                                                               10.4 %
                                                                                                                                                                Sales director
                          Further information about circulation and distribution
                          analysis is available at www.media.vogel.de/kfz-betrieb
                                                                                                          8.2 %
                                                                                                   Workshop/customer
                                                                                                    service director
*Source: Highest sold circulation of all comparable publications for the automotive trade
according to IVW II/17 data.
Media Data - Vogel Communications Group
5            Distribution

»kfz-betrieb« – the No. 1 in automotive retail and service*

Distribution:                                                  »kfz-betrieb« is read here

                                23,947
                                Actual distributed
                                                                                            23,409
                                                                                            copies in Germany
                                circulation (ADC)

                     Verified

»kfz-betrieb« has the highest sold circulation* of all
comparable publications for the automotive trade, making
it the undisputed market leader.

            1,765                         7,146            12,526                  13,148               18,796
                                                                                                           sold copies

*Source: IVW II/17
Media Data - Vogel Communications Group
6          Distribution

»kfz-betrieb« – Workshop expertise that readers trust
Distribution of »kfz-betrieb« in dealerships and workshops*

                                             11,493
                                      Copies in independent workshops
                                                                                               8,586
                                                                                     Copies in franchised workshops

Independent workshops                                                            Franchised workshops
With 11,493 copies, »kfz-betrieb« enjoys a high level of distribution among      With 8,586 copies, »kfz-betrieb« also enjoys a high distribution among
independent workshops in particular. Of this total, the sold circulation alone   franchised workshops. Of this total,
accounts for 10,228 copies. This figure emphatically underlines the high         the sold circulation alone accounts for 7,728 copies. This figure clearly
regard in which »kfz-betrieb« is held by independent workshops, particularly     underlines the high regard in which »kfz-betrieb« is held by franchised
in comparison with other titles for this target group.                           workshops, particularly in comparison with other titles for this target group.
Other »kfz-betrieb« offerings that underline its workshop                        Other »kfz-betrieb« offerings that underline its workshop
expertise among independent workshops:                                           expertise among franchised workshops:

                                                                                 *Source: This data was obtained in accordance with ZAW guidelines for analyzing advertising media.
Media Data - Vogel Communications Group
7               Publication Program

                                                                                                                                                 Trade Fair Dates
Month Issue                DOP*      ACD*       PMD*     ACD C*   Management & Trade           Service & Technology
                                                                                                                                                 Events

             1/2           12.01.
                           2018
                                     13.12.
                                     2017
                                                18.12.
                                                2017
                                                         04.01.
                                                         2018
                                                                  Automobile sales 2018:
                                                                  Outlook, opinions, market trends, strategy
 January

                                                                  Exhaust systems: Retrofitting, software updates, emission measurement

             3/4           26.01.    29.12.     04.01.   18.01.   Online sales and marketing:
                                                                  New and used cars, vehicle marketplaces, service providers
                                                                                                                                                 Conference of the German
                                                                                                                                                 Council of Transport Authorities,
                                                                  Independent workshops: Workshop concepts, parts, accessories                   Goslar (24. – 26.01.)

             5             02.02.    08.01.     11.01.   25.01.   Sales strategies in the automobile trade:
                                                                  Multi-brand concepts for the independent market
                                                                                                                                                 Bremen Classic Motorshow,
                                                                                                                                                 Bremen (02. – 04.02.)
                                                                  Service & diagnostics: Service control, workshop portals, jacks,               Automotive Experts Forum,
                                                                  service reception, diagnostics, testing driver assistance systems,             Heisenbergräume, VCC,
                                                                  headlamp adjustment                                                            Würzburg (06.02.)

             6             09.02.    15.01.     18.01.   01.02.   Financial services: Independent and manufacturer banks, leasing,
                                                                  insurance, warranties, service providers
                                                                                                                                                 IMOT (International Motorcycle
                                                                                                                                                 Exhibition),
                                                                  Wheels & tires: Tire and rim manufacturers, tire washing facilities,           Munich (16. – 18.02.)
 February

                                                                  tire stores, tire balancing and fitting machines, tire pressure monitoring
                                                                  systems, chassis measurement,wholesale, marketplaces

             7             16.02.    22.01.     25.01.   08.02.   Used car management:
                                                                  Listings, buying, selling, presentation, preparation
                                                                                                                                                 Usaed Car Awards,
                                                                                                                                                 Bürgerbräu, Würzburg (26.02.)
                                                                  Bodywork & paint: Smart and spot repairs, repair techniques,                   German Remarketing
                                                                  measuring, aligning, painting, paint cabins, paints, equipment                 Convention, VCC, Würzburg
                                                                                                                                                 (27.02.)

             8             23.02.    29.01.     01.02.   15.02.   Commercial vehicle business: Manufacturers, listings, service providers        RETRO CLASSICS, Stuttgart
                                                                                                                                                 (22. – 25.03.)
                                                                  Experts: Services, expert opinions, certification, general inspection, emis-
                                                                  sions inspection, workshop tests, “Experts Forum”

            *DOP = Date of publication        ACD = Ad copy deadline   PMD = Printing materials deadline                 ACD/ C = Ad copy deadline for classifieds

                         : Format: 210 x 290 mm
Media Data - Vogel Communications Group
8             Publication Program

                                                                                                                                              Trade Fair Dates
Month Issue              DOP*     ACD*       PMD*     ACD C*    Management & Trade         Service & Technology
                                                                                                                                              Events

          9              02.03.   05.02.     08.02.   22.02.   IT solutions for industry: Dealer Management Systems (DMS),
                                                               cloud solutions, hardware, software, lead management
                                                                                                                                              International Motor Show,
                                                                                                                                              Geneva (08. – 18.03.)
                                                               Market value repair: Products, concepts, prepared parts for
                                                               independent workshops and franchised dealerships

          10/11          09.03.   12.02.     15.02.   01.03.
                                                                Special issue                                                                 Autosalon Chemnitz,
                                                                                                                                              Chemnitz (16. – 18.03.)
                                                               Classic Business                                                               Techno-Classica,
                                                               Trade in vintage and classic vehicles, market trends, management, insur-       Essen (21. – 25.03.)
                                                               ance and finance, listing and auctions, trade fairs and events, expert opin-
                                                                                                                                              RETRO CLASSICS,
                                                               ions and legislation, service and systems for vintage and classic vehicles,
 March

                                                               parts and accessories, restoration, workshop equipment and special tools       Stuttgart (22. – 25.03.)
                                                                                                                                              German Car Law Conference,
                                                                                                                                              Bonn/Petersberg (22. – 23.03.)

          12             23.03.   26.02.     01.03.   15.03.   Used car management: Listings, buying, selling,
                                                               presentation, preparation, »German Remarketing Congress«
                                                               Bodywork & paint: Smart and spot repairs, repair techniques,
                                                               measuring, aligning, painting, paint cabins, paints, equipment

          13             29.03.   02.03.     07.03.   21.03.   Financial services: Independent and manufacturer banks, leasing,
                                                               insurance, warranties, service providers
                                                               Vehicle air conditioning special: Air-conditioning systems and service

          14             06.04.   08.03.     13.03.   27.03.
                                                                    Special issue
 April

                                                               Market & brands
         SONDERAUSGABE
                                                               From Audi to Volvo: Manufacturers and importers comment on the current
                                                               challenges in the various safes networks

         *DOP = Date of publication        ACD = Ad copy deadline     PMD = Printing materials deadline              ACD/ C = Ad copy deadline for classifieds

                      : Format: 210 x 290 mm
Media Data - Vogel Communications Group
9             Publication Program

                                                                                                                                               Trade Fair Dates
Month Issue             DOP*      ACD*       PMD*     ACD C*    Management & Trade          Service & Technology
                                                                                                                                               Events

          15            13.04.    15.03.     20.03.   05.04.    Additional business: Car sharing, two-wheelers, driving school, mobility for
                                                                the disabled, car washes, automobile glass, retrofitting
                                                                                                                                               Würzburg Bodywork and
                                                                                                                                               Damage Convention,
                                                               Lubricants: Products, filters, services, marketing concepts                     VCC, Würzburg (13. – 14.04.)

          16            20.04.    22.03.     27.03.   12.04.   Customer ties in the automotive trade: Customer loyalty programs, warran-       HANNOVER MESSE,
 April

                                                               ties, lead management, financing, listings, leasing, »Car Sales Convention«     Hannover (23. – 27.04.)
                                                               Washing technology & care products:                                             Used Car Award Presentation,
                                                               Washing facilities, high-pressure cleaners, chemicals for the car               Würzburg (25.04.)
                                                                                                                                               Car Sales Convention,
                                                                                                                                               VCC, Würzburg (26.04.)

          17/18         04.05.    06.04.     11.04.   25.04.   Fleet management: Offers and concepts of service providers, programs of
                                                               automobile manufacturers
                                                                                                                                               TUNING WORLD BODENSEE,
                                                                                                                                               Friedrichshafen (10. – 13.05.)
                                                                Construction & set-up special: Planning, workshop equipment,
                                                                jacks, test stands, service reception, operating equipment
                                                                workplace design
                                                               Alternative drives: Electromobility, gas-powered vehicles,
 May

                                                               hybrid drives, battery technology, training

          19            11.05.    13.04.     18.04.   03.05.   Security for dealerships and workshops: Security systems for vehicles on
                                                               open-air sites, external lighting, safes, secure windows, doors and gates,
                                                               preventative measures against elementary damage such as hail, fire and
                                                               flood, criminality in the motor dealership, the right insurance, dealing with
                                                               hazardous substances
                                                                Bodywork & paint: Würzburg Bodywork and Damage Convention

         *DOP = Date of publication        ACD = Ad copy deadline    PMD = Printing materials deadline                ACD/ C = Ad copy deadline for classifieds

                      : Format: 210 x 290 mm
Media Data - Vogel Communications Group
10             Publication Program

                                                                                                                                               Trade Fair Dates
Month Issue            DOP*      ACD*       PMD*     ACD C*    Management & Trade           Service & Technology
                                                                                                                                               Events

         20            18.05.    19.04.     24.04.   09.05.    Mobility concepts of the future Car sharing, networked mobility,
                                                               autonomous driving, electromobility (cars, scooters, bikes), mobility apps,
                                                                                                                                               MOTORWORLD Classics
                                                                                                                                               Bodensee,
                                                               mobile applications, employee qualifications                                    Friedrichshafen (25. – 27.05.)
                                                                Wheels & tires special: Tire and rim manufacturers, tire washing facilities,
                                                               tire stores, tire balancing and fitting machines, tire pressure monitoring
                                                               systems, chassis measurement, wholesale, marketplaces
 May

         221           24.05.    24.04.     27.04.            Supplement The sales professionals
                                                              The best sales ideas – portraits of the winners of the Sales Award 2018

         21            25.05.    25.04.     30.04.   16.05.    Customer ties in the automotive trade: Customer loyalty programs, warran-
                                                               ties, financing, listings, leasing, marketing, »Car Sales Convention«
                                                                                                                                               The TIRE
                                                                                                                                               Cologne (29.05 – 01.06.)
                                                               Brakes – technical & service: Brake service, brake test stands, brake
                                                               linings, brake fluid, brake disks, tools
         221           07.06.    08.05.     14.05.            Lights and Safety
                                                              Light systems, headlight testing, headlight testers, inspection organizations

         22/23         08.06.    09.05.     15.05.   30.05.
                                                               Advertising Copy Test
                                                               Vehicle presentation: Showroom concepts, digital vehicle presentation,
                                                               static presentation of new and used cars, pricing systems, sales team
                                                               equipment, vehicle valuation, vehicle preparation
 June

                                                               Service & diagnostics: Service control, workshop portals, jacks,
                                                               service reception, diagnostics, testing driver assistance systems,
                                                               headlamp adjustment

         24            15.06.    17.05.     23.05.   07.06.    Financial services: Independent and manufacturer banks, leasing,
                                                               insurance, warranties, service providers
                                                                                                                                               ZDK members meeting,
                                                                                                                                               Stuttgart (14. – 15.06.)
                                                               Independent workshops:
                                                               Workshop concepts, parts, accessories, market value repair

        *DOP = Date of publication        ACD = Ad copy deadline    PMD = Printing materials deadline                 ACD/ C = Ad copy deadline for classifieds

                     : Format: 210 x 290 mm
11            Publication Program

                                                                                                                                             Trade Fair Dates
Month Issue             DOP*     ACD*       PMD*     ACD C*    Management & Trade          Service & Technology
                                                                                                                                             Events

         25             22.06.   25.05.     30.05.   14.06.   Corporate strategies:
                                                              Characteristics, cooperations, investment management
                                                               Experts: Services, expert opinions, certification,
                                                               general inspection, emissions inspection, workshop test
                                                              Workshop equipment: Hand and special tools, jacks, test stands,
 June

                                                              service reception, diagnostics

         26             29.06.   04.06.     07.06.   21.06.   Used car management:
                                                              Listings, buying, selling, presentation, preparation
                                                              Bodywork & paint: Smart and spot repairs, repair techniques,
                                                              measuring, aligning, painting, paint cabins, paints, equipment

         27/28          06.07.   11.06.     14.06.   28.06.   Online sales and marketing: Listings, service providers, manufacturers         Motorcycle Tour –
                                                                                                                                             Vogel Communications Group on
                                                               Lubricants: Products, filters, services, marketing concepts
                                                                                                                                             the Road,
                                                                                                                                             The Eifel and Adennes
                                                                                                                                             (26. – 29.07.)

         29/30          20.07.   25.06.     28.06.   12.07.
                                                              Special issue
 July

                                                              Digitalization 2018
                                                              The latest trends among car manufacturers in the motor trade and service
                                                              (big data in the dealership, handling customer data, apps & co., digital
        SONDERAUSGABE
                                                              showroom elements/concepts, virtual reality in the dealership/online distri-
                                                              bution, digital offers from service providers), lead management
                                                               Workshop technology: digital diagnostic devices, networked workshop
                                                               Automotive technology: from the assistance system to the autopilot

        *DOP = Date of publication        ACD = Ad copy deadline    PMD = Printing materials deadline                ACD/ C = Ad copy deadline for classifieds

                     : Format: 210 x 290 mm
12                 Publication Program

                                                                                                                                                Trade Fair Dates
Month Issue                  DOP*     ACD*       PMD*     ACD C*    Management & Trade         Service & Technology
                                                                                                                                                Events

              31/32          03.08.   09.07.     12.07.   26.07.   Financial services: Independent and manufacturer banks, leasing,
                                                                   insurance, warranties, service providers
                                                                    Exhaust systems: Retrofitting, software updates, emission measurement

              33/34          17.08.   20.07.     25.07.   08.08.   Additional business: Car sharing, two-wheelers, driving school,
                                                                   mobility for the disabled, car washes, automobile glass, retrofitting
                                                                    Vehicle air-conditioning: Air-conditioning systems and service,
 August

                                                                    cold-start heaters

              35             31.08.   03.08.     08.08.   23.08.
                                                                   Fair preview: Automechanika
                                                                    Service providers in dealerships and workshops: Approval services,
                                                                    vehicle preparation, claims management, disposal, occupational safety,
                                                                    hazardous substances management, C-parts management, wastewater
                                                                    treatment, vehicle transport, experts
                                                                    The modern workshop:
                                                                    Networking, augmented reality, workshop equipment, telematics

              36             07.09.   10.08.     16.08.   30.08.
                                                                   Fair issue: Automechanika
                                                                                                                                                Automechanika, Frankfurt
                                                                                                                                                (11. – 15.09.)
                                                                                                                                                REIFEN, Frankfurt (11. – 15.09.)
                                                                                                                                                National Convention of the
 September

                                                                                                                                                German Automotive Trades,
                                                                                                                                                Frankfurt (10.09.)
             SONDERAUSGABE
                                                                                                                                                Meeting of Bodywork and Paint
                                                                                                                                                Repair Experts, Frankfurt (11.09.)
                                                                                                                                                Service Award Presentation,
                                                                                                                                                Maritim, Frankfurt (13.09.)
                                                                                                                                                Internet Sales Award Presenta-
                                                                                                                                                tion, Maritim, Frankfurt (13.09.)

             *DOP = Date of publication        ACD = Ad copy deadline    PMD = Printing materials deadline                ACD/ C = Ad copy deadline for classifieds

                          : Format: 210 x 290 mm
13                 Publication Program

                                                                                                                                                   Trade Fair Dates
Month Issue                    DOP*      ACD*       PMD*     ACD C*   Management & Trade           Service & Technology
                                                                                                                                                   Events

              37               14.09.    20.08.     23.08.   06.09.   Trade fair issue: NFZ-IAA                                                    IAA Commercial Vehicles, Han-
                                                                                                                                                   nover (20. – 27.09.)
                                                                      Commercial vehicle business: Transporters, sales concepts,
             SONDERAUSGABE                                            service providers, sales organizations, listings
                                                                      Equipment for the commercial vehicle workshop:
 September

                                                                      Hand and special tools, jacks, test stands, diagnostics

              38/39            28.09.    03.09.     06.09.   20.09.   Used car management:
                                                                      Listings, buying, selling, presentation, preparation
                                                                      Wheels & tires: Tire and rim manufacturers, tire washing facilities,
                                                                      tire stores, tire balancing and fitting machines, tire pressure monitoring
                                                                      systems, chassis measurement, wholesale, marketplaces
                                                                      Construction & set-up: Planning, workshop equipment, jacks, test stands,
                                                                      service reception, operating equipment

              40               05.10.    07.09.     12.09.   26.09.   Online sales and marketing: Listings, service providers, manufacturers       eCarTec, Munich (October)
                                                                      Service & diagnostics: Service control, workshop portals, jacks, service     MATERIALICA, Munich (October)
                                                                      reception, diagnostics, testing driver assistance systems, headlamp
                                                                      adjustment, light testing and technology

              41               12.10.    14.09.     19.09.   04.10.   Vehicle presentation: Showroom concepts, digital vehicle presentation,
                                                                      static presentation of new and used cars, pricing systems, sales team
                                                                      equipment, vehicle valuation, vehicle preparation
 October

                                                                      Bodywork & paint: Smart and spot repairs, repair techniques,
                                                                      measuring, aligning, painting, paint cabins, paints, equipment

              42/43            19.10.    21.09.     26.09.   11.10.   Special issue                                                                German Workshop Prize Award,
                                                                                                                                                   VCC, Würzburg (19.10.)
                                                                      Open Market: Many business alternatives are available in the open market     Conference of Independent
                                                                      which give car dealerships and auto repair centers without sales or          Workshops and Service Compa-
             SONDERAUSGABE
                                                                      service contracts the opportunity to successfully compete in the automo-     nies, VCC Würzburg (20.10.)
                                                                      tive market. The list includes new and used cars, service center equip-
                                                                      ment, spare parts, IT and digital platforms, financing and insurance.

             *DOP = Date of publication           ACD = Ad copy deadline   PMD = Printing materials deadline                 ACD/ C = Ad copy deadline for classifieds

                             : Format: 210 x 290 mm
14                 Publication Program

                                                                                                                                                    Trade Fair Dates
Month Issue                DOP*      ACD*       PMD*     ACD C*    Management & Trade          Service & Technology
                                                                                                                                                    Events
             244           31.10.    04.10.     09.10.            Supplement The service professionals
 Oct

                                                                  The best service ideas – portraits of the winners of the Service Award 2018

             44            02.11.    05.10.     10.10.   24.10.    Financial services: Independent and manufacturer banks, leasing,
                                                                   insurance, warranties, service providers
                                                                                                                                                    Autumn Academy Sylt,
                                                                                                                                                    Sylt (09. – 11.11.)
                                                                   Construction and set-up: Planning, workshop equipment,
                                                                   jacks, test stands, service reception, operating equipment
                                                                   Washing technology & care products:
                                                                   Washing facilities, high-pressure cleaners, chemicals for the car
             245           08.11.    11.10.     16.10.            Supplement The online professionalsThe best ideas for Internet business –
                                                                  portraits of the winners of the Internet Sales Award 2018

             45            09.11.    12.10.     17.10.   31.10.    IT solutions for industry: Dealer Management Systems (DMS),
                                                                   cloud solutions, hardware, software, lead management
                                                                   Experts: Services, expert opinions, certification,
 November

                                                                   general inspection, emissions inspection, workshop test

             46            16.11.    19.10.     24.10.   08.11.    Used car management: Listings, buying, selling, presentation, preparation        mobile.de Alarm Call,
                                                                                                                                                    VCC, Würzburg (22.11.)
                                                                   Wheels & tires: Tire and rim manufacturers, tire washing facilities,
                                                                   tire stores, tire balancing and fitting machines, tire pressure monitoring
                                                                   systems, chassis measurement, wholesale, marketplaces

             47            23.11     26.10.     31.10.   15.11.    Additional business: Car sharing, two-wheelers, driving school,
                                                                   mobility for the disabled, car washes, automobile glass, retrofitting
                                                                                                                                                    Essen Motor Show,
                                                                                                                                                    Essen (30.11. – 09.12.)
                                                                   Independent workshops: Workshop concepts, parts, accessories, OEM
                                                                   parts, market value repairs, technical data and repair information,
                                                                   tuning, »Conference of Independent Workshops«
                                                                   Lubricants: Products, filters, services, marketing concepts

             48/49         30.11.    05.11.     08.11.   22.11.    Trade in vintage and classic vehicles: Markets, listings, service providers      Car Service Convention,
                                                                                                                                                    VCC Würzburg (05.12.)
                                                                   Service & diagnostics: Service control, workshop portals, jacks, service
                                                                   reception, diagnostics, testing driver assistance systems, headlamp adjustment

            *DOP = Date of publication        ACD = Ad copy deadline    PMD = Printing materials deadline                 ACD/ C = Ad copy deadline for classifieds

                         : Format: 210 x 290 mm
15                 Publication Program

                                                                                                                                                    Trade Fair Dates
Month Issue                   DOP*      ACD*       PMD*     ACD C*    Management & Trade          Service & Technology
                                                                                                                                                    Events

             50               14.12.    19.11.     22.11.   06.12.
                                                                       Special issue
            SONDERAUSGABE
                                                                      The top car dealers in Germany 2018 Strategies of successful businesses,
                                                                      network structures of the makes, the strongest selling dealers, key ratios,
                                                                      concepts of the major trading groups
 December

             251              20.12.    23.11.     28.11.            Supplement German Workshop Prize
                                                                     Portraits of the winners of the German Workshop Prize 2018 with their ideas
                                                                     and service offerings

             51/52            21.12.    26.11.     29.11.   13.12.
                                                                       Special issue
            SONDERAUSGABE                                             Workshop Knowhow 2019
                                                                      E-Call is changing the industry

             1/2              11.01.    10.12.     13.12.   03.01.    Automobile sales 2019: Outlook, opinions,
                                                                      market trends, strategy
                              2019                          2019
 January

                                                                      Exhaust systems: Retrofitting, software updates, emission measurement

             3/4              25.01.
                              2019
                                        27.12.     03.01.
                                                   2019
                                                            17.01.
                                                            2019
                                                                      Online sales and marketing:
                                                                      New and used cars, vehicle marketplaces, service providers
                                                                      Independent workshops: Workshop concepts, parts, accessories

            *DOP = Date of publication           ACD = Ad copy deadline    PMD = Printing materials deadline               ACD/ C = Ad copy deadline for classifieds

                            : Format: 210 x 290 mm
16              Planning Aid

Planning Aid 2018
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned all the feature topics and their typical variations to the
corresponding issues of »kfz-betrieb«. The scope of the reporting is decided shortly before publication.

                          Workshop equipment                                           Experts                     Online business                                     Workshop practice

Hand and special tools                 Parts                             Services                         New and used cars                Brakes & repairs                    Technical data and
Jacks                                  Accessories                       Expert reports                   Listings                         Vehicle air conditioning             information
Test benches                           OEM parts                         Certification                    Service providers                Stationary heater                   Headlamp adjustment
Service reception                      Current market value repair       General inspection               Marketing                        Light test/technology               Workshop portals
Diagnostics                            Workshop planning                 Emissions inspection                                               Diagnostics                         Networking
Workshop concepts for                                                     Workshop test                                                      Service reception                   Augmented reality
 independent workshops                                                                                                                         Jacks                               Telematics
                                                                                                                                               Driver assistance systems           Service control

                                 in issues:                                          in issues:                        in issues:                                            in issues:
      3-4 | 9 | 20 | 21 | 22-23 | 24 | 25 | 29-30 | 35 | 36 | 40 | 42-43                                                                       5 | 12 | 13 | 20 | 21 | 22-23 | 26 | 29-30 | 31-32 | 33-34 | 35 | 36 | 40
                                                                             8 | 25 | 29-30 | 35 | 36 | 45    3-4 | 27-28 | 29-30 | 40 | 245
                              47 | 48-49 | 51-52                                                                                                                    41 | 42-43 | 47 | 48-49 | 51-52

          Used vehicles                  Current market value repair          Washing technology &                 Alternative drives                Fleet management                       New car business
                                                                                 care products
Listings                               Products                          Wash facilities                  Electromobility                  Manufacturer programs               Customer loyalty programs
Purchasing                             Concepts                          High-pressure cleaners           Gas-powered vehicles             Fleet management (cars              Warranties
Selling                                Prepared parts for                Chemicals for cars               Hybrid drives                     and commercial vehicles)            Financing
Preparation                             independent and                                                     Battery technology               Offerings, concepts of              Listings
Vehicle presentation                    franchised dealerships                                              Training                          service providers                   Leasing
Vehicle valuation                                                                                                                                                                  Sales formats
Pricing systems                                                                                                                                                                    Multi-brand concepts
                                                                                                                                                                                    Concepts for the independent
                                                                                                                                                                                     market
                                                                                                                                                                                    Market research
             in issues:                             in issues:                       in issues:                        in issues:                          in issue:                             in issues:
                                                                                                                                                                                     1-2 | 5 | 6 | 13 | 14 | 16 | 20 | 24 |
         7 | 12 | 22-23 | 26
                                            9 | 24 | 42-43 | 47 | 51-52                16 | 44                         17-18 | 20                            17-18                    25 29-30 | 31-32 | 35 | 36 | 44 |
           38-39 | 41 | 46
                                                                                                                                                                                                       50
17            Planning Aid

Planning Aid 2018
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned all the feature topics and their typical variations to the
corresponding issues of »kfz-betrieb«. The scope of the reporting is decided shortly before publication.
      Market and brands
                                               Lubricants                               Wheels and tires                         IT solutions for industry    Bodywork and paintwork
       (manufacturers)
Manufacturers                        Products                    Tire manufacturers             Assembly machines         DMS (Dealer Management        Smart repair
Importers                            Filters                     Rim manufacturers              Tire pressure control      Systems)                      Spot repair
Markets and structures               Services                    Tire wash facilities            systems                   Cloud solutions               Vehicle repair
Corporate strategies                 Marketing concepts          Placement in storage           Chassis alignment check   Hardware                      Repair techniques
Multi-franchise                                                   Tire stores                    Wholesale                 Software                      Measuring
 dealerships                                                       Balancing machines             Tire listings                                            Aligning
Cooperations                                                                                                                                                Painting
Investment management                                                                                                                                       Paint cabins
Car sales of the future                                                                                                                                     Paints
                                                                                                                                                             Equipment

            in issues:                          in issues:                                  in issues:                                  in issues:                    in issues:
   1-2 | 5 | 14 | 21 | 25 | 29-30
                                            15 | 27-28 | 36 | 47                      6 | 20 | 36 | 38-39 | 46                     9 | 29-30 | 42-43 | 45         7 | 12 | 19 | 26 | 41
              36 | 50

 Financial service providers              Additional business                        Construction & set-up                       Commercial vehicles         Vintage and classic vehicles

Banks (independent, manu-            Car sharing                 Planning                       Security systems          Manufacturers                 Spare parts
 facturers)                           Two-wheelers                Workshop equipment             External lighting         Listings                      Restoration
Insurance                            Driving schools             Jacks                          Safes                     Service providers             Paints
Warranty providers                   Mobility for the disabled   Test benches                   Secure windows, doors     Hand and special tools        Paintwork
Service providers                    Car washes                  Service reception               and gates                 Jacks                         Lubricants
Leasing                              Automotive glass            Operating equipment            The right insurance       Test benches                  Markets
                                      Retrofitting                Security for dealerships       Criminality               Diagnostics                   Listings
                                      Networked mobility           and workshops                  Dealing with hazardous                                   Service providers
                                                                                                    substances

            in issues:                          in issues:                                  in issues:                                  in issues:                    in issues:
 6 | 13 | 24 | 29-30 | 31-32 | 44 |
                                              20 | 33-34 | 47                         17-18 | 19 | 38-39 | 44                              8 | 37                   10-11 | 48-49
                 50
18         Planning Aid

Planning Aid 2018
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned all the feature topics and their typical variations to the
corresponding issues of »kfz-betrieb«. The scope of the reporting is decided shortly before publication.

                                        Service providers for the car dealership                                                        Vehicle technology              Independent workshops

 Approval services                      Vehicle transport                                  Pricing systems                     Drives                            Workshop concepts
 Vehicle prepping                       Experts                                            Showroom concepts                   Steering                          Parts, accessories
 Claims management                      CRM programs                                       Digital vehicle presentation        Assistance systems                OEM parts
 Disposal                               Customer contact programs                          Sales organization equipment        Electrics                         Current market value
 Occupational safety                    Customer cards                                     Vehicle valuation                   Electronics                        repair
 Hazardous substances manage-           Market research                                    Vehicle prepping                    Exhaust
  ment                                   Warranty service providers                         Mobile applications                 Chassis
 C-parts management                     Autonomous driving
 Wastewater treatment

                                                          in issues:                                                                         in issues:                        in issues:
                                      7 | 12 | 20 | 22-23 | 26 | 29-30 | 35 | 36 | 41 | 46                                           1-2 | 29-30 | 31-32 | 51-52           3-4 | 24 | 42-43 | 47

              Special issues/trade fair issues                                                                          Issues on industry events

Market & Brands,              The top car dealers in             Used Car Awards Presentation                 Sales Awards Presentation (25.04.18),     Independent Workshops Convention
 special issue no. 14           Germany 2018,                       (26.02.18),                                   Car Sales Convention (26.04.18),           (28.10.18),
                                special issue no. 50                German Remarketing Convention                 no. 16 and 21                              no. 42/43 and 47
Trade fair preview                                                 (27.02.18),                                   Supplement “The Sales
 Automechanika,                Workshop Knowhow 2019,              no. 7 and 12                                  Professionals“                            Car Service Convention (04.12.2018),
 no. 35                         special issue no. 51/52                                                           no. 221                                    no. 48/49 and 51/52
Main trade fair issue                                             Würzburg Bodywork and Damage
                                                                    Convention (13.–14.04.18),                   Service Awards Presentation
 Automechanika,
 no. 36                                                             no. 12 and 26                                 (13.09.18), Supplement “The Service
                                                                                                                  Professionals“
                                                                                                                  no. 244

                                                                                                                 Internet Sales Awards Presentation
                                                                                                                  (13.09.18),Supplement “The Online
                                                                                                                  Professionals“
                                                                                                                  no. 245
Rate Card
 19          no. 69, valid as of 01.01.2018

Advertisement formats and prices in EUR:                                                            Surcharges
All prices excluding VAT at the applicable rate
                                                                                                      Color surcharges in EUR (not subject to discounts): Special colors available
 Format                   Width x Height             Basic price                  4-color            on request.
                              in mm                     b/w                                           For each additional color (Euroscale) (prices in EUR ):
 2/1 page                                               13,120                    17,470                         1/1 page      1/2 page      1/3 page         1/4 page
                                                                                                      2nd color        725           520           470            420
 1/1 page                    190 × 270                  6,560                      8,735              3rd color        725           520           470            420
                                                                                                      4th color        725           520           470            420
 Junior page                 136 × 190                  4,100                      5,660              4-color        2,175         1,560         1,410          1,260
 1/2 page                    190 × 134
                                                        3,280                      4,840               Prices for preferred placement
                              94 × 270
                                                                                                       Of base price b/w                                            10 % surcharge
 1/3 page                    190 × 88
                                                        2,190                      3,600               Prices for special formats in EUR (subject to discount)
                              62 × 270
                                                                                                       (for printing costs and technical costs please inquire)
 1/4 page                     46 × 270                                                                 Prices for special formats are listed separately on page 23.
                              94 × 134                  1,640                      2,900               Ads through gutter are treated as bleed ads
                             190 × 66                                                                  Bleed charge (not subject to discount): 10% of base price of 1/1 page b/w

 1/8 page                     46 × 134                                                                 Prices for listings and job market: Prices and formats for the listings and
                              94 × 66                    820                       1,240               job market columns can be found in the following separate "Listings and Job
                             190 × 32                                                                  Market Rate Card" from page 21.

 1/16 page                    46 × 66                                                                  Special forms of advertising: On request
                                                         410                        830
                              94 × 32
                                                                                                       Reductions: For insertions within one year
 1/32 page                      46 × 32                  205                        625                Series contract     3×         6×        12 ×      18x      24 ×
                                                                                                                          3%         5%        10 %      15 %      20 %
                                                                                                       Space contract 1/2 page 1 page 2 pages 3 pages 6 pages 9 pages
      QR codes             The rising popularity of smartphones means that QR (= quick response)
                                                                                                                          3%        5%       10 %    15 %     20 %      25 %
                           codes can be used by an ever-larger target group. The link this             Technical surcharges are not subject to discount.
                           establishes between the print and online worlds makes it possible to
                           experience print advertisements, increases their exposure, and invites
                           readers to be interactive.                                                  Combinations: On request
                           We would be happy to create a QR code for you. Simply ask your
                           media consultant for details.
Rate Card
20       no. 69, valid as of 01.01.2018

 Bind-ins (prices in EUR):                                                       discounts). Placement possibilities must be checked in advance.
 Paper weight          2-page         4-page         6-page        8-page        Pasting in of brochures, sample products, DVDs etc. on request.
 Up to 180 g/m2          8.735          9.600         10,480        11,350
 Over 180 g/m2          10,920         12,000         13,100        14,180       Delivery address for loose inserts and bound inserts:
 Under 90 g/m2 upon request, with sample; the same applies to bind-ins with      To be dispatched free to:Vogel Druck und Medienservice,
 more than 8 pages and higher paper weight.                                      Leibnizstrasse 5, 97204 Höchberg, Germany
 Discounts: According to series contract or space contract; also in conjunc-     (citing »kfz-betrieb« and the issue number).
 tion with advertisements.                                                       Delivery up to the advertising copy deadline.
 Basis:                                                                          Required delivery quantity: Circulation + 1.5 % allowance.
 1 sheet = 1 advertising page                 3 sheets = 2 advertising pages
 2 sheets = 1.5 advertising pages             4 sheets = 2.5 advertising pages   Magazine format: 230 mm wide, 297 mm high
 A sample must be provided prior to order acceptance.                            Magazine size, supplement: 210 mm wide, 290 mm high
 Format: 213 mm wide, 306 mm high including 6 mm head and 3 mm outer
 trim per edge (bind-ins with four or more pages must be delivered already       Type area:              190 mm wide, 260 mm high
 folded).                                                                        Number of columns:      4 columns
                                                                                 Column width:           46 mm
 Loose inserts in EUR (not subject to discounts): Insert prices per thousand.
           2-4 pages 8 pages         12 pages more than 12 pages                 Publishing house:       Vogel Communications Group GmbH & Co. KG
 Up to 25 g      320         325          330              335                   Postal address:         kfz-betrieb, 97064 Würzburg, Germany
 For each additional 5 g in total: EUR 15 per thousand.                          Office address:         Max-Planck-Str. 7/9, 97082 Würzburg, Germany
 The width and height of the loose insert must each be at least 10 mm smaller    Internet:               www.kfz-betrieb.de
 than the trimmed format of the magazine. Maximum format:
 220 mm wide x 287 mm high, minimum format: 148 mm wide × 105 mm high            Terms of payment:
 A complication surcharge of EUR 16 per thousand is applied for partial circu-   2 % discount for payments received within 14 days,
 lations. (Minimum circulation 3,000).                                           net without discount for payments received within 30 days.
 A sample must be provided prior to order acceptance.
                                                                                 VAT ID no.:              DE231711381
 Pasted postcards:                                                               Bank details:            HypoVereinsbank Würzburg
 Mechanically pasted postcards (attached parallel to the gutter, no oblique                               Bank sort code (BLZ) 790 200 76, account no. 326
 positioning) format DIN A6, maximum weight 5 g, in conjunction with a 1/1       212 032
 pageadvertisement or bound insert.: 33 % of the gross page rate b/w or the                               S.W.I.F.T. code HYVEDEMM455
 2-page bind-in rate plus pasting costs of EUR 35 per thousand (not subject to                            IBAN: DE65 7902 0076 0326 2120 32
Rate Card for Listings & Job Market
 21             no. 23, valid from 01.01.2018

   Formats and pricing for listings advertisements in EUR:                                   Formats and pricing for job market advertisements in EUR:
   Minimum size: 10 mm                                                                       Discounts:
   Discounts:                                                                                Malstaffel          3×         6×          9×               12 ×
   Series contract    3×           6×        9×       12 ×                                                       5%        10 %        15 %              20 %
                      5%         10 %      15 %      20 %                                    Technical surcharges are not subject to discount.
Technical surcharges are not subject to discount.
                                                                                         Online placement at www.kfz-betrieb.de in "Job Market":
                                                                                         1/8 page and bigger with simultaneous print booking:                      Free
  Box no. charge:              EUR 14
                                                                                         Only online placement:                                                 EUR 470
                                                                                         Run time:                                                              8 weeks
  Special formats:             upon request                                              Box no. charge:                                                         EUR 14
                                                                                        Price list for job market (in EUR):
Price list for listings in EUR:
                                                                                         Format               Width ×             mm price        mm price         mm price
 Format           Width ×              Stand-Ins              Color        Color                            Heightin mm           b/w             2c               4c
                  Height               Looking to Purchase/   advertise-   advertise-                                             EUR 3.20        EUR 4.20         EUR 5.20
                  in mm                Sell                   ments        ments
                                       Automotive Market      (2-color)    (4-color)     1/1 page             190 × 260                   3,328       4,368               5,408
                                       Real Estate
                                       Training/Further                                                       190 × 130
                                                                                         1/2 page                                         1,664       2,184               2,704
                                       Training               mm price     mm price                            94 × 260
                                       Miscellaneous          EUR 4.40     EUR 5.40
                                       mm price EUR 3.50                                                        46 × 260
                                                                                         1/4 page               94 × 130                  832         1,092               1,352
 1/1 page            190 × 260                    3,640          4,576       5,616                              190 × 65
                     190 × 130                                                                                  46 × 130
 1/2 page             94 × 260                    1,820          2,288       2,808
                                                                                         1/8 page                94 × 65                  416          546                676
                      46 × 260                                                                                  190 × 30
 1/4 page             94 × 130                    910            1,144       1,404
                      190 × 65                                                          All prices excluding VAT at the applicable rate

                      46 × 130                                                           Job seeker ads: mm/1-column = EUR 2.20
 1/8 page              94 × 65                    455             572         702
                      190 × 30                                                           Online placement at www.kfz-betrieb.de, heading "Job Market“:
                                                                                         Independent of format for simultaneous print booking: Free of charge
                        46 × 65                                                          Only online placement:                                      EUR 120
 1/16 page              94 × 30                   228             286         351
                                                                                         Run time:                                                   8 weeks
All prices excluding VAT at the applicable rate                                          Box no. charge:                                               EUR 14
22             Advertisement formats (W × H in mm)

1/1 page              2/3 page (high)      2/3 page (high)   9/16 page       1/2 page (high)   1/2 page (high)   1/3 page (high)   1/3 page (high)
190 × 270             2-column             4-column          (junior page)   2-column          4-column          1-column          4-column
in the bleed*         126 × 270            190 × 180         136 × 190       94 × 270          190 × 134         62 × 270          190 × 88
230 × 297             in the bleed*        in the bleed*     in the bleed*   in the bleed*     in the bleed*     in the bleed*     in the bleed*
(+3mm trim)           146 × 297            230 × 194         152 × 210       114 × 297         230 × 148         82 × 297          230 × 102
                      (+3mm trim)          (+3mm trim)       (+3mm trim)     (+3mm trim)       (+3mm trim)       (+3mm trim)       (+3mm trim)

1/4 page              1/4 page            1/4 page           1/8 page        1/8 page          1/8 page          3/32 page         3/32 page
1-column              2-column            4-column           1-column        2-column          4-column          1-column          2-column
46 × 270              94 × 134            190 × 66           46 × 134        94 × 66           190 × 32          46 × 99           94 × 48
in the bleed*         in the bleed*       in the bleed*
66 × 297              114 × 148           230 × 80
(+3mm trim)           (+3mm trim)         (+3mm trim)

*Delivery of formats in the bleed:
(for extra charge see price list surcharges)
Add 3 mm trim allowance on all sides to the measurements
(W x H in mm) and design the advertisement accordingly       3/64 page       1/16 page         1/16 page         1/32 page         1/32 page
with trim allowance marks.                                   1-column        2-column          1-column          2-column          1-column
                                                             46 × 48         94 × 32           46 × 66           94 × 15           46 × 32
23         Special Formats

Lend your advertising an unmistakable face

Front page banderole                 Split banderole                                      Fan-fold
Format: 100 x 640 mm                 (the ends lead to 2/1 advertising page)              Format: Double-page
Price: EUR 13,060                    Price: EUR 31,240 (incl. printing and banderoling)   Price: EUR 20,100

Gatefolder (expandable title page)   Half-page cover apron                                Advertorial
Format: 3-page,                      Format: Height of magazine, width of                 Format: 2/1 4c,       1/1 page 4c, 1/2 page 4c
other formats on request             half magazine format, at least 11cm                  Price: EUR 17,470 EUR 8,735        EUR 4,840
Price: EUR 30,100                    Price: EUR 12,100                                    Other formats available upon request.
24            Advertising Copy Test

Advertising copy test including report                                                                                                                               June 2018,
                                                                                                                                                                     issue 22/23
Method                                                                                            The copy test will assess all advertisements of 1/2 page and larger according to
The institute PM/F Public Marketing FERKINGHOFF and INFOTAB Research GmbH,                        the following criteria:
Munich, will jointly conduct telephone interviews with randomly selected readers of
»kfz-betrieb«.                                                                                       Was the advertisement noticed while reading?
                                                                                                     What percentage of the advertising text was read?*
Presentation report included                                                                         Was/Were the visual/s looked at?*
Each participant will receive a detailed presentation
                                                ation of his results.                                Was the brand / company name noticed?*
                                                                                                     Was the main statement / heading read?*
Free of charge                                                                 92%                   Was the possibility of getting in touch noticed?*
  The copy test is available to you free of charge.
                                               rge.
  The normal rate card applies.                                                                      Is the company known by name?
                                                                                                     Do business links already exist to the company?
  Detailed presentation of your results in PDF format as well as a print version of the
  analysis.                                                      77%
                                                                                                  *The actual questions asked will depend on the design of the particular advertisement.
                                                                                                  For example, question 3 will not be asked if the advertisement has no visual.
  On request, a personal presentation of the results
                                               sults and advice from our media
                                                                   35%
  consultants.                                                31%                                 For all advertisements of 1/1 page and larger, an advertisement profile will be
                                                                   49%
                                                                                      39%         drawn up in addition on the basis of the following statements:

Questions                                                                                            I like this advertisement.
                                                                                                     This advertisement is well designed visually.
                                                                                                     This advertisement makes you curious for more information.
              Ad noted                                                   72
                                                                                82                   This advertisement has an understandable message / statement.
        Company logo/                         34                                                     The brand is striking.
          brand noted                                   54

 1/2 and more test seen              26
                                      27
      Illustrations seen                                            68
                                                                          74
      Central message/                                       60
         headline read                                        62
           Contact info        16                                          All respondents
               noticed                   27              Vogel Communications Group known

                           0        20             40         60                 80         100
25           Native Advertising

Native Advertising – Your content in our media!
Informative and solutions-oriented content in editorial style:
This form of advertising gets readers to give intensive consideration to your solutions.

Advertorial                                 Infographics                                   Insert                                  Pictorial

An advertorial uses the editorial           Visualizes complex content which               Ample space for your content,           Multiple pages containing large ad
style of a feature article, a product       requires                                       generated in the editorial staff's      images with captions or a short
presentation or a company portrait          explanation in a contemporary look             look & feel and the authentic           statement/teaser per ad image/
to draw a high level of attention.          & feel, that grabs attention, e.g.             language of the industry, e.g. tip-in   page, e.g. to explain new
                                            description of a proposed solution             booklet, separate insert or bind-in.    technology, present a detailed
                                            to a specific problem,                                                                 product description or introduce a
                                             new technology, complex process-                                                      new innovative product family.
                                            es or services / consultancy.

                                                                                                                     are
                                                                                                Which formats u?
   Your advantages                                                                                                for yo
                                                                                              the right ones
                                                                                                                                   All formats must be agreed in
        ƒ     Editorial look & feel generates maximum acceptance                                                   eased to
                                                                                              We would be pl esence,               advance, disclosure in accordance
        ƒ     Relevant, informative content attracts more attention                            pl ify yo ur m  edia pr             with media law.
                                                                                            am
                                                                                                                  to develop
        ƒ     Your positioning as experts enhances the company image                          work with you                        You may obtain exploitation rights
                                                                                                additio   na l ad vertising        and special reprints. Ask us!
        ƒ     Quality assurance of content based on professional advice                                     an  d en hance
                                                                                                 formats
                                                                                                        your profile.
26         Technical Data

                                                                                                            KEY POINTS AT A GLANCE
Printing materials:
Data formats
                                                                                                                    Offset printing,
Please send us your printing materials in the form of PDF files. We recommend the international standard
PDF/X-1A. We need a printout or proof with media wedge as a binding colour reference. Also make sure that        saddle stitch binding
the dimensions comply with the formats of the advertisements you have ordered.                                 Printing and binding process

Color space                                                                                                              DIN A4
Printing is by the standard offset printing method using the Euroscale with the following basic colors:             Magazine format
Cyan, magenta, yellow and black.
Special colors are possible only on the cover and only by special agreement.                                     verlags-service@vogel.de
                                                                                                                     via FTP client:
Profiles                                                                                                         vogelftp.vogel-net.de
The corresponding profiles for converting and controlling the color space can be found on the website                   User: vs
of ECI (www.eci.org).
                                                                                                                   Password: service
                                                                                                                      Data transfer
Proofs
The digital proof must be produced one-to-one from the supplied data set and contain the Ugra/Fogra
media wedge.
                                                                                                                      PDF: PDF/X-1A
                                                                                                                       Color: CMYK
Archiving of data                                                                                            Profile US: ISO Coated v2 300%
Data is archived; repeat orders which are unchanged are therefore usually possible. However, no data           Insert: PSO LWC-improved
guarantee is provided.                                                                                              Printing materials

Warranty                                                                                                           Volker Drescher,
We accept no liability for printing results if the data supplied is incomplete or does not conform.             Phone: +49 931 418-2309
Processing open data or correcting wrongly delivered advertisement formats require additional                        Ralph Dobler,
work which will be invoiced to your account at cost price.                                                     Phone: +49 (0) 931 418-2349
                                                                                                                         Contact
27             The website

Brief profile:                                                                              Reach:
 www.kfz-betrieb.de presents a multimedia, interactive online offering of
 technical, corporate and product information. The diverse portal profits from the
 know-how associated not only with »kfz-betrieb« but also with the trade
 magazine »Gebrauchtwagen Praxis« and the training magazine                                                                 3/2
                                                                                                                               01
                                                                                                                                      2,172,987
                                                                                                                                           Page impressions
 »autoFACHMANN«/»autoKAUFMANN«. www.kfz-betrieb.de is thus able to                                                                6

 maintain its focus on the entire automotive trade and provide daily reports on
 the events that shape the automotive industry. The large range of news and
 specialist information is well structured into topic channels, and articles are
 easy to find using the built-in search function, true to the motto: "Finding is
 better than searching". Content is supplemented with photo galleries, brand
 filters, a company and products database and other handy database functions,
 innovative Web TV offers, and a wide variety of studies and statistics. In
 addition, users can specify the type of information displayed in their personal
 area by customizing settings.                                                                                                                            Verified

Target groups:
                                                                                                               8 4 9 6 0
 Owners, managing directors and supervisors in automotive trade and service                               Status 3/2017

Reach:                                                                                      Position in the company:
                                         23,000
                                                                                                                                          58 %
                                  Over               interested
                                  parties use our offerings in the
                                  social networks!                                                                         Owners, CEOs, directors, operations
                                                                     The »kfz-betrieb«                                       managers, senior employees
                                                                     newsletter is
240,000            **
                                                                     published new                                                    Decisions are made here.

                                                                                                 24 %
executives and                                                       Monday to Friday and
decision-makers in                                                   goes to more than
dealerships and
workshops* are active                                                68,800                          Skilled
                                                                                                     workers
at www.kfz-betrieb.de                                                recipients!*                                                     13 %
every month!                                                                                                               Trade apprentices &
                                                                                                             5%            commercial trainees
                                                                                                        Miscellaneous

* according to current subscriber count 7/17                                                                               18,175 registered users at www.kfz-betrieb.de
** Status 03/2017, source: Google Analytics
28          Banner

Banner ads
The classic online advertising format is available in many attractive variations –      Keyword advertising
from simple designs through to attention-getting layouts that incorporate video
or social media.                                                                        Using between 15 and 20 key terms mentioned
                                                                                        in your message, we broadcast your banner on
                                                                                        all relevant Vogel information portals specifically
                                                                                        and precisely in connection with the online news
  ZONE 1                                       ZONE 2                                   containing your terms. We test the potential impact
  Exclusive placement of a single              Placement of different advertising       of your keywords in advance.
  advertising format designed for              formats in the topic channels of
  maximum impact                                                                        With a clever choice of terms you can:
                                               kfz-betrieb.de.
                                                                                         ƒ Reduce waste coverage
  on the kfz-betrieb.de homepage.                                                        ƒ Reach new target groups in the
                                                                                             industrial, automotive and IT sectors
Other formats available upon request. File size: max. 50 KB for display formats only.    ƒ Distribute your advertising message
Prices in EUR excluding VAT                                                                  only in relevant articles

                                                                                        Formats and prices
                                                                                        Leaderboard                   EUR 140
                                                                                        Content ad                    EUR 190
                                                                                        Billboard ad                  EUR 290
                                                                                        Price per 1000 ad impressions, in rotation

      kfz-betrieb.de’s coverage is verified by IVW. Base your media strategy            Audience targeting
      on transparency and integrity and on coverage data that you can trust.
                         For more information, please visit                             Increase your banner's advertising relevance and
                                www.ivw.de                                              hence its click and conversion rates by presenting
                                                                                        your banner on other websites to users who have
                                                                                        already shown an interest in it. Options and prices
                                                                                        available on request.
                Further information about the banner formats is provided at
                www.media.vogel.de/kfz-betrieb
29           Banner

Zone 1

WALLPAPER                                BRANDGATE                                       HOCKEYSTICK                        HALF-PAGE AD                                BILLBOARD AD
728 × 90 px top                          1016 × 90 px top, 160 × 600 px or               728 × 90 px top                    300 × 600 px                                960 x 250 px
160 × 600 px                             120 × 600 px right/left                         160 × 600 px                       File size: max. 50 KB                       File size: max. 80 KB
File size: max. 50 KB each               File size: max. 50 KB                           File size: max. 50 KB each
Price per month:                         Price per month:                                Price per month:                   Price per month:                            Price per month:
EUR 9,400                                EUR 9,400                                       EUR 6,700                          EUR 9,400                                   EUR 9,400

Zone 2

LEADERBOARD                     SKYSCRAPER                              CONTENT AD                          SCROLL AD                BILLBOARD AD                       HALFPAGE AD
728 × 90 px                     160 × 600 px                            300 × 250 px                        960 x 600 px             960 x 250 px                       300 × 600 px
File size:                      or 120 × 600 px                         File size: max. 50 KB               File size:               File size:                         File size:
Max. 50 KB                      File size:                                                                  Max. 50 KB               Max. 80 KB                         Max. 50 KB
                                Max. 50 KB
CPTR: EUR 125                   CPTR: EUR 125                           CPTR: EUR 160                       CPTR: EUR 330            CPTR: EUR 245                      CPTR: EUR 245

Technical specifications can be found at www.kunden.vogel.de/Techspecs
ROS:    Run-of-site, placement throughout the portal
CPTR/HOME: Placement on the homepage or in a topic channel
CPTR:   Price per 1000 ad impressions, in rotation                                                                                 All prices are quoted in EUR, excluding VAT at the applicable rate
30        Newsletter

Newsletter advertising
The »kfz-betrieb« newsletter reports on top industry news Monday through Friday
Number of subscriptions: 68.830 1), potential contacts/week: 344,150 1)
Conventional
          Format                 Size       Price per dispatch    Price       Price
                                 (px)       for the booked        per week    per month
                                            period 1)

     1    Billboard ad*        630 x 250      EUR 1,490          EUR 5,960 EUR 20,860

     2    XL banner*           630 x 140      EUR 1,090          EUR 4,360 EUR 15,260              1

     3    Text ad **           300 x 300        1,590
                                                            Prices in EUR excluding VAT
1)
   Based on number of subscriptions in 07/17
2)
   Placement between messages
*Placement in every position possible
**Can be placed only below the table of contents and between messages

Stand-alone mailing
Take advantage of maximum exclusivity!
With stand-along mailing, you can get your message directly to your target group's
mailbox. You provide the content and intended target group, and we do the rest.
                                                                                                   2
Your advantages
• Attention in a relevant target group            • Reporting increases transparency
• Qualified traffic on your website               • Low waste coverage
• Prominent, exclusive presentation               • Rates: 5,000 addresses = EUR 4,500
  without competitors                                     10,000 addresses = EUR 8,000             3
• Co-branding of media brands
                                                    More addresses, price upon request

                                                 Further information about the banner formats is
                                                 provided at www.media.vogel.de/kfz-betrieb
31          Newsletter

More newsletter offers with the very latest information
for your banner presence.
The »Classic Business« newsletter, with important information worth knowing                    The specialist newsletter »Autorecht aktuell« (»Car Law Today«) provides
about when dealing in modern classic and historic cars, is issued once a month                 weekly commentaries and reports on the latest legal judgements relating to the
to a readership of 8,000*.                                                                     sector, to 22,000 subscribers*.
*As at 01/2018                                                                                 *As at 01/2018

       Format                Size (px)         Price per month                                        Format                Size (px)         Price per month

  1    Billboard Ad*             630 × 250        EUR 220.00                                     1    Billboard Ad*             630 × 250      EUR 3,000.00

  2    XL-Banner*                630 × 140        EUR 160.00                                     2    XL-Banner*                630 × 140      EUR 2,600.00

  3    Text Ad **                300 × 300        EUR 500.00                                     3    Text Ad **                300 × 300      EUR 2,800.00
                                                                       Price in €, plus VAT.                                                                          Price in €, plus VAT.
*Placing in any position possible                                                              *Placing in any position possible
**Can only be placed below the table of contents and betwenn reports                           **Can only be placed below the table of contents and betwenn reports

  Der »Highlight des Monats«-newsletter goes monthly to over 68.000*
  »kfz-betrieb« newsletter subscribers.
  *As at 01/2018
  Once a month, the editorial team at »kfz betrieb« publishes the most popular
  reports in that month, to ensure that our users have not missed any vital
  reports. You can take the banner spots in the newsletter on an exclusive
  basis, giving you maximum prominence with your target group.

                                                   EUR 3,500.00
32             Company profile

Premium Company Profile –
greater awareness for your company
Your company news, products, events and job ads appear on our portal directly
alongside our editorial articles, with context-sensitive positioning according to the
topic. In this way, your news will quickly reach our readers.
We also publish company profile content on the homepage of our portal, namely on
the Company Profile landing page.
All content provided by you and all the editorial items written by us are collected in
your company profile, making it ideally equipped for a high place in the Google
rankings.
Tip 1: The more content you provide for your target group, the more readers you will
reach – and because your company profile is active for 365 days a year, there are no
extra costs to pay. Perhaps you would like to publish our editorial articles on your
company in your social networks? If so, your company profile can be configured for
this to take place automatically.
Tip 2: Your content can be fed into the company profile automatically via an RSS
Feed or be added directly in web access mode.
On request, one of our own content managers will feed your content into your
company profile and optimize it on your behalf. Simply ask about our service
package.
Your advantages
                                                                                                      Premium Company Profile
   ƒ Publication under "Companies and Topics“ in relevant articles
   ƒ A deeper reach into your target group
   ƒ Greater search machine relevance

Base price per year*: EUR 1,610                                                                                       Film about the Online Company Profile
                                                                                                                                             at »kfz-betrieb«
* Listings are renewed for one year if not canceled three months prior to the contract expiry date.                         www.kfz-betrieb.de/firmenprofil
33   Lead generation

                       Measurably more success for your B2B marketing
                       – with lead generation by
                       Vogel Communications Group
                       Lead generation is the art of putting the right bait in the right water at the
                       most favorable time.
                       We offer you access to your target groups and would be glad to advise you
                       about your content and matching placement. From lead novice to lead expert
                       – The lead portfolio from Vogel Communications Group offers you the right
                       format for your modern B2B online marketing, whatever your goal.
                       At your personal customer center er
                       you can always keep track of the
                       currentstate of your campaign               Product details,
                       and ask for individual reportings.        experience reports
                                                                  and other exciting
                                                                content on this subject
                                                                   are available at

                                                          www.lead-generation.de
34            Lead generation

Overview of the lead product portfolio

LEAD TRANSFER                     LEAD GENERATOR                      You receive visiting card          LEAD SOLUTION                            Enrich your generated leads or
Qualified visitors with a          You get new contacts                data from new contacts             You receive qualified sales               your database contacts with
fundamental interest in your      for your e-mail marketing           that have shown initial            opportunities with a concrete            the information of relevance to
topic are generated for your      at an attractive price and          interest in your offering.         interest in your offering accord-        yourself.
landing page.                     with no financial risk.              Your Whitepaper or webinar is      ing to your specifications.               After auditing your data we
With a high-quality advertorial   Create an initial contact to        published at www.kfz-betrieb.      Join us in carrying out                  will enrich it with information
and its proactive processing      interested parties for your         de and promoted by                 individual lead campaigns                that is relevant to you. This
in your target group you          topics and use it for more of       accompanying measures. You         tailored to your target markets          requires a multi-stage
attract                           your marketing activities.          receive leads with a host of       and target persons. You get              process and the use of a
attention in the market and       Produce a whitepaper and            criteria and initial interest in   qualified contacts enriched              marketing automation system
generate                          use it to enlarge your contact      your product.                      with the attributes you want.            and teleprospecting.
qualified visitors for your own   pool quickly and easily.
website or landing page.
                                  Cost per lead: EUR 35*              Whitepaper: EUR 7,500              Price: On request
Fixed price: EUR 6,000            LEAD CAMPAIGN                       Webinar: EUR 8,500                 LEAD NURTURE                             Price: On request

  More success for your B2B marketing
  The opportunities which result for your B2B marketing from lead
  generation with Vogel Communications Group are as individual as
  your company itself and its challenges.
  In personal talks we discuss your planned objectives and find out
  which lead product is the right one for you. Together with you we
  jointly develop the perfect lead strategy for your company.

* Minimum quantity 100 leads                                                                                                                 All prices excluding VAT at the applicable rate
35        Lead Generation / Formats

 Advertorial                                     White paper                                        Webinar
 Present your technical content with the look    Present your know-how in a                         Your speaker and participants meet in a virtual
 and feel of an editorial article.               special subject field, e.g. with descriptions of   conference room. Surveys and a chat function
 The more informative and solutions-oriented     applications, case studies or market research      are available for interactive participation. On
 your content, the greater the impact of your    results. Whitepapers are an integral part of the   the web-based platform we keep materials
 message.                                        editorial offering. You can use them to focus      such as your presentation or information ready
                                                 the attention of your potential customers          for direct downloading.
 Your advantages                                 directly on your products and services.
  ƒ A higher level of acceptance among users                                                        Your advantages
                                                 Your advantages                                     ƒ Presentation of your company as a provider
  ƒ Seamless integration in the editorial
    environment                                   ƒ Presentation of your company as a provider         of solutions
                                                    of solutions                                     ƒ Development and expansion of your own
  ƒ Presentation of your company as a provider
    of solutions                                  ƒ Development and expansion of your own              address database
                                                    address database                                 ƒ Interactive presentation and direct
  ƒ Direct links within the text
                                                  ƒ High integration in the editorial environment      exchange with your target group
  ƒ Optional: Multimedia adaptation as photo
    galleries and videos possible                 ƒ A deeper reach into your target group            ƒ Economical (no travel expenses and event
                                                  ƒ Based on your ideas to convey your brand           costs)
                                                                                                     ƒ Technical support from our webcast team
                                                                                                     ƒ Detailed final report
                                                                                                     ƒ The webinar can be held in our webcast
                                                                                                           dio if requested
                                                                                                       studio
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