MEDIA INFORMATION 2018 - Ediciones Condé Nast

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MEDIA INFORMATION 2018 - Ediciones Condé Nast
M ED I A   I N FO R M AT I O N   2018
MEDIA INFORMATION 2018 - Ediciones Condé Nast
INDEX
        1 VANITY FAIR BRAND
        2 AUDIENCE
         Audience
         Profile
         Lifestyle and Interests

        3 A MULTI-CHANNEL BRAND
         Magazine
         Digital

        4 EVENTS
MEDIA INFORMATION 2018 - Ediciones Condé Nast
T H E O N LY M E D I U M
WHICH TELLS STORIES
Vanity Fair has a unique place in the current affairs sector. Its
contents are absolutely up-to-date, but they are also timeless,
which makes Vanity Fair unique in the market.

With more than 100 years of history behind it, and published in
many international markets, Vanity Fair is celebrating its 10th
anniversary in Spain and is the favourite magazine of people
who enjoy reading.

Vanity Fair always opens the door to the key national and
international issues at each time, covering all of the readers’
eclectic interests: politics, economics, cars, society, culture,
cinema, technology, fashion, beauty, etc.
MEDIA INFORMATION 2018 - Ediciones Condé Nast
INTELLIGENCE
                                   SOCIETY
 Influence

                         CULTURE
                               LUXURY
 Excelence                     POWER
  BEAUTY
Q UA L I T Y

                                AMBITION
          ENTERTAINMENT
               Success R I G O U R
               FAME Creativity
MEDIA INFORMATION 2018 - Ediciones Condé Nast
A MULTI-CHANNEL
            BRAND

                109KREADERS

+3M             881K
QUALITY HITS
  EVERY MONTH   FOLLOWERS

                +2M  UNIQUE
                     USERS
                          Source:
                     3º Acum EGM 2017
                    Google Analytics Dic
                        RRSS Dic 2017
MEDIA INFORMATION 2018 - Ediciones Condé Nast
THE MAGAZINE
     WHICH SURPRISES,
   INSPIRES AND ENRICHES
Vanity Fair guarantees the best editorial and publicity
content. Its identity is unique.

The most daring and prestigious journalists; the excellence of
the most admired photographers.

The highest quality paper and production from the cover to
each of the sections make Vanity Fair a magazine of the highest
quality, luxurious and sophisticated.

Vanity Fair has the highest loudspeaker-effect in the market:
its contents become the readers’ topics of conversation
immediately in their social circles.

                  DIFFUSION
                    30.837
                      ISSUES/MONTH

74% OF ORDINARY PAYMENT
                      Source: OJD july 2016/ june 2017
MEDIA INFORMATION 2018 - Ediciones Condé Nast
VANITY FAIR
          1 0 T H AN N I VE RSARY
2018 is a special year, and all the Vanity Fair contents platforms
have a become a reference to history while also covering
the most relevant national and international current affairs.

Society, power and culture, which are Vanity Fair’s columns of
strength and essence, are putting on their best clothes in 2018
to come to our well-known meetings and events, as well as to
events and meetings we are holding for the first time during this
year, which is so important for us.

               Thank you for
          being part of our history!
MEDIA INFORMATION 2018 - Ediciones Condé Nast
THE MOST EXCITING
                            PRODUCTIONS
 LARGE-SCALE NATIONAL AND INTERNATIONAL PHOTOGRAPHIC PRODUCTIONS
The best settings for subjects with the greatest media coverage. All from Vanity Fair’s unique perspective.
MEDIA INFORMATION 2018 - Ediciones Condé Nast
THE MAGAZINE
             WHICH IS KEPT
Each number of Vanity Fair is unique, which is why readers
buy it, read it from cover to cover, keep it and reread it.

Most of its topics and contents are timeless and, so, over time,
they become sources of reference and reasons to aspire.

Readers value them, share them with people around them,
collect them and show them off as a symbol of luxury, prestige,
knowledge, culture and lifestyle.

This gives rise to a very personal relationship between readers
and their magazines, which they read with special interest,
valuing their contents and publicity.

58% of readers KEEP THEIR MAGAZINES and REREAD them.

51% read their magazines in moments of RELAXATION,
while TRAVELLING and on HOLIDAY.

36% share them with their FRIENDS AND FAMILY.

                         Source: The Q-Factor
MEDIA INFORMATION 2018 - Ediciones Condé Nast
VANITY FAIR: FOR READERS WITH LIFESTYLE
                                 U N M I S TA K A B L E

                                  VANITY ZOOM
                                                                                                                               Ronald &
                                                                                                                             Valerie Harrar
MIX OF READERS                                                                                                         En su piso de Nueva York
                                                                                                                       cuelgan obras de Kapoor,

18% MEN (19,509 MEN)                                                                                                   Murakami y Koons. Ahora
                                                                                                                      buscan un hogar en Madrid.

82% WOMEN (88,933 WOMEN)                                                                                                MI CASA ES                                                                                   IA1, IA2 AND IB ECONOMIC STATUS
                                                                                                                        UN MUSEO

                                                                                                                    E
                                                                                                                                         l piso neoyorquino de
                                                                                                                                                                                                                 47% UPPER AND UPPER-MIDDLE CLASS
URBAN LIFESTYLE                                                                                                                          Ronald Harrar (Cara-
                                                                                                                                         cas, 1975), en el barrio

62% LIVE IN URBAN SURROUNDINGS
                                                                                                                                         de Chelsea, perfecta-
                                                                                                                                         mente podría pasar por
                                                                                                                                         una sucursal del nuevo
                                                                                                                                         museo Whitney. Unos
                                                                                                                                         pocos pasos separan el

                                                                                                                                                                                                                                     IN EMPLOYMENT
                                                                                                                   loft de este art dealer latino de la “mezco-
                                                                                                                   lanza” arquitectónica diseñada por Renzo
                                                                                                                   Piano sobre una antigua línea de ferro-

HIGH-LEVEL CULTURE AND
                                                                                                                   carril. Las obras que cuelgan en la casa
                                                                                                                   de Harrar y su despampanante esposa,
                                                                                                                                        Valerie, no tienen nada                                                            53%   CURRENTLY WORKING
                                                                                  Vidas Privadas
                                                                                                                                        que envidiarle a los fon-

QUALIFICATIONS
                                                                                                                                        dos de una pinacoteca.
                                                                                                                                        Poseen piezas de Anish
                                                                                               LOS HARRAR Y EL ARTE
                                                                                                                                        Kapoor, Manolo Valdés,

33% WITH POSTGRADUATE
                                                                                                                                        Robert Indiana, Tracey
                                                                                                                   Emin, Donald Judd, Wolfgang Tillmans,
                                                                                                                   Takashi Murakami, Yayoi Kusama … Y la
                                                                                                                   lista continúa.
QUALIFICATIONS
                                  1

                                                                                                                                                                                                                         50% HAVE EXPENSIVE TASTES
                                                                                                                        “Siempre tuve afición por el arte.
                                                                                    ‘LOVE STORY’                   Cuando era más joven, solía visitar las
                                                                           (1) Ronald y Valerie cambiaron          colecciones privadas de las familias ca-
                                                                         Caracas por Nueva York en el año          raqueñas”, me explica Ronald mientras
                                                                          2000. (2) En su salón tienen una         tomamos café en el lobby de un hotel ma-
                                                                                                                   drileño. A unos metros de nosotros está el
                                                                         escultura de la cotizada serie Love,
                                                                                                                   escultor y pintor Julio Le Parc, leyenda del
                                                                            de Robert Indiana. (3) Florero

                                                                                                                   op-art, desayunando una macedonia de
                                                                             Split-Rocker, de Jeff Koons.

                                                                                                                   frutas. Se saludan cariñosamente. “Pero

AVERAGE AGE OF 42
                                                                                                              3
                                                                                                                   recién en el año 2000, cuando me mudé a
                                                                                                                   Nueva York, me expuse a los museos, ga-
                                                                                                                   lerías, ferias y estudios de los artistas. Solo
                                                                                                                   entonces me animé a comprar mi primera

                                                                                                                                                                     ESTILISMO Y MAQUILL A JE: EIBAR CARABALLO
                                                                                                                   pieza, esa que nunca se olvida”. Era una es-
                                                                                                                   cultura del artista español Manolo Valdés
                                                                                                                   que todavía atesora en su loft.
                                                                                                                        Harrar estaba destinado a tomar las
                                                                                                                   riendas del negocio familiar: St. Honoré,
                                                                                                                   una de las pastelerías más famosas de Ca-
                                                                                                                   racas. De hecho, estudió Administración
                                                                                                                   de Empresas en Florida (EE UU) para
                                                                                                                   cumplir con ese sino. “Pero el futuro me
                                                                                                                   tenía preparado algo distinto. La idea ori-
                                                                   2                                               ginal era dedicarme a crear una colección
                                                                                                                   familiar pero, sin darme cuenta, mis ami-

                                      46   |   VA N IT Y   FA IR
                                                                       FOTOGRAFÍA DE     MANNY ROMAN                                               MAYO     2 017

Source: EGM 3º Acum 2017
INTERESTED IN
         SOCIETY                 FASHION & BEAUTY
 35% HAVE RECEIVED EDUCATION       87% USUALLY BUY CLOTHES
   ABOUT POLITICS AND SOCIAL
            ISSUES                84% USUALLY BUY COSMETICS
    TECHNOLOGY                     45% GO TO BEAUTY CENTRES
  68% LIKE TO HAVE THE LATEST     80% GIVE RECOMMENDATIONS
     TECHNOLOGY AT HOME                  ABOUT BEAUT

   57% LIKE TO BE AWARE OF       95% GIVE ADVICE ABOUT CLOTHES
   TECHNOLOGICAL ADVANCES           AND FASHION ACCESSORIES

LEISURE & FREE TIME
 35% BUY AT GOURMET MARKETS                 CARS
    36% LIKE COCKTAIL BARS            46% HAVE TWO CARS
                                           OR MORE
40% GO TO CREATIVE RESTAURANTS
                                           Source: The Q-Factor
SELECT
               SUBSCRIBERS
                                                  +17%
A MIX OF SUSCRIBERS
18% MEN
                                                      SUSCRIPTIONS
                                                      F O R PAY M E N T

41% WOMEN                                             2017 VS 2016

SUSCRIBERS WHOSE OPINIONS COUNT
41% OF VANITY FAIR SUSCRIBERS ARE
COMPANIES

10% OF SUSCRIBERS ARE LIBRARIES,
WHICH MEANS THEIR COPIES ARE KEPT

Many subscribers are in the hospitality sector, medical and
beauty clinics, where the most select customers are catered for.

      Bank and insurance businesspeople and managers
      Hospitality businesspeople
      Fine arts businesspeople
      National culture and sports figures
      National and international high society
      Media agencies. Journalists and researchers

Source: Condé Nast 2017
‡                                                                                                                                           ‡
                                             DICIEMBRE                Ninguna Vanidad se da en Vano (Alexander Pope)                              2017                                  OC T UBRE                 Ninguna Vanidad se da en Vano (Alexander Pope)                          2017

                                                 VANIDADES VANIDADES                                           ¡QUE EMPIECE LA FIESTA!
                                                                                                                 La modelo holandesa Rianne Haspels,
                                                                                                                con vestido y chaqueta de Sonia Rykiel,
                                                                                                                                                                                             ESPECIAL
                                                                                                                                                                                             HOMBRE
                                                                                                                                                                                                                                                                           LO ESENCIAL
                                                                                                                                                                                                                                                                          Esta temporada a las
                                                                                                                                                                                                                                                                         grandes pasarelas no
                                                                                                                                                                                                                                                                       les da miedo reivindicar
                                                                                                                           anillos de Carolina Herrera
                                                          ESTE                                                                     y tocado de Mimoki.                                                                                                               para el público masculino

                                                       MES
                                                                                                                                                                                                                                                                     prendas clásicas. Gerard
                                                                                                                                                                                                                                                                      Sabé, el nuevo top model
                                                                                                                                                                                                                                                                    español, presenta la moda
                                                                                                                                                                                                                                                                         otoño-invierno con un
                                                  Mi Mundo                                                                                                                                                                                                         repertorio de básicos como
                                                 MICHAEL SMITH,

    VANITY FAIR
                                                                                                                                                                                                                                                                         esta camisa de Adolfo
                                                 EL INTERIORISTA DE
                                                                                                                                                                                                                                                                      Domínguez y la parka de

                                                     LA ‘JET SET’
                                                                                                                                                                                                                                                                            Sandro. Hay cosas
                                                       pág . 7 2
                                                                                                                                                                                                                                                                           que nunca cambian.
                                                                                                                                                                                                                                                                             Y nos parece bien.
                                                     Regalos
                                                    APOLOGÍA DE

SPECIAL FEATURES
                                                 LA OSTENTACIÓN
                                                       pág . 7 4

                                                     Belleza
                                                     ELEGIMOS
                                                   LOS MEJORES
                                                 TRATAMIENTOS
                                                    DE LUJO
                                                       pág . 8 6

                                                                                                                                                                                                      ESTE
                                                                                                                                                                                                     MES

                                                                                                                                                                                                Moda
                                                                                                                                                                                               STEPHEN
                                                                                                                                                                                               JONES: EL
                                                                                                                                                                                              SOMBRERERO
                                                                                                                                                                                                CUERDO

     SPECIAL FEATURES IN
                                                                                                                                                                                                     p á g . 72

                                                                                                                                                                                              Fragancias
                                                                                                                                                                                               EL TRUCO
                                                                                                                                                                                                     FINAL

  THE MAGAZINE AND ONLINE
                                                                                                                                                                                                     p á g . 84

                                                                                                                                                                                             ‘New Faces’
                                                                                                                                                                                              LOS MODELOS
                                                                                                                                                                                              (HOMBRES)
                                                                                                                                                                                              QUE VIENEN
                                                                                                                                                                                                     p á g . 86

                                           DI CI EMB RE    2 017           FOTOGRAFÍA DE   GONZALO MACHADO                                                                            O C T UB R E    2017             FOTOGRAFÍA DE   GONZALO MACHADO

JANUARY       LUXURY
                                112VAPERTURA 2                                                                                                            13/11/17 13:34   110VAPERTURA 2                                                                                                         8/9/17 14:37

FEBRUARY      VALENTINE’S DAY
MARCH         FASHION
APRIL         MEN
MAY           BEAUTY
JUNE          TRAVEL
JULY          GOURMET
AUGUST        SUMMER
SEPTEMBER     FASHION
OCTOBER       MEN
NOVEMBER      WATCHES
DECEMBER      GIFTS
THE MOST
         EXCITING & APPRECIATED

                    ADVERTISING
           75% OF CAMPAIGNS IN VANITY FAIR
        COME FROM PREMIUM AND LUXURY BRANDS

 Advertising in Vanity Fair, painstakingly adapted to our readers’ style,
 takes in all their areas of interest: fashion accessories and watches, cars,
 banking and insurance, drinks, beauty, fashion, services, etc.

                                        FASHION ACCESSORIES
             OTHERS 8%
                                        AND WATCHES 16%

FASHION 27%
                                                CARS 14%

                                           DRINKS 15%
        BEAUTY 20%

                                                            Source: Condé Nast 2017
2018 CALENDAR
                  P U B L I C AT I O N
              A N D C L O S I N G D AT E
              JANUARY     FE B RUARY     MA R CH     A PR IL

               05           05           05          03
CLOSING
 DATE

               DECEMBER     JANUARY      FEBRUARY     MARCH

               20           19           21          21
PUBLICATION
   DATE

               DECEMBER     JANUARY      FEBRUARY     MARCH

               M AY        JUNE          J U LY      AU GU ST

               02           08           04          02
CLOSING
 DATE

                APRIL         MAY          JUNE        JULY
PUBLICATION

               18           23           20          18
   DATE

                APRIL         MAY          JUNE        JULY

              SEPTEMBER   OCTOBER       NOVEMBER    DECEMBER

               06           03            01         05
CLOSING
 DATE

                AUGUST      SEPTEMBER     OCTOBER    NOVEMBER
PUBLICATION

               22           19            17         21
   DATE

                AUGUST      SEPTEMBER     OCTOBER    NOVEMBER
REVISTAVANITYFAIR.ES
      GROWING AND DEVELOPING

                     +64%
                             UNIQUE  USERS

                          2017 vs 2016

1.8M +9.4M 46% +2,5M
UNIQUE USERS     PAGES SEEN                       NEW VISITORS             PEOPLE
 PER MONTH       PER MONTH                                                REACHED

     VANITY FAIR IS CURRENTLY THE 2ND WEBSITE
       ACCORDING TO VANITY CNI AUDIENCES

               Source: Google Analytics (Average April – December 2017)
REVISTAVANITYFAIR.ES
                           FORMATS

The Photo of my Life                  My Desk
A famous person gives a personal      Celebrities work spaces and their
album photo and explain its meaning   main fetish

Vanity Fair Ranking                   Tamara’s Brunch
Who truly influence                   Naif interview, fresh and surprising
                                      with Tamara Falcó
Proust Questionnaire
A classic recovered in video format   Vanity Fair Totem
                                      the story of products that because
A Recip from…                         of their excellence and fame have
                                      become icons
A person from the high-class
society gives a special recip
                                      “The Gang of…”
Vanity Fair Barometer                 Group of friends from the high-
                                      class society or culture explain the
People that go up and down            links that attach them
according to Vanity Fair
26.5K
    VANITY FAIR USERS                     UNIQUE
                                         REGISTERED USERS

ARE CONNECTED, LOVE LIFE,
   AND ARE DEMANDING

 AUDIENCE MIX
 72% WOMEN
 THE BEST AGE-GROUP FOR CONSUMING:
 58% BETWEEN 25 AND 44
 84% SPANISH AND URBAN
 (LIVING IN PROVINCIAL CAPITALS)

 43% WITH HIGH PURCHASING
 POWER

 CONNECTED
 70% CONSUME MOSTLY USING
 THEIR MOBILE PHONES

 30% OF USERS COME VIA SOCIAL NETWORKS
                                           Source: Google Analytics (Dec. 2017)/Data Strategy/EGM 2017
VA N I T Y F A I R ´ S
      SOCIAL NETWORKS                               2,5M
                                                      ACTIVE
                                                    USERS/MONTH
THE MOST INTERACTIVE AND LOYAL AUDIENCE

     WOMEN
     83% FACEBOOK (44% ALL FB)
     83% OF USERS ARE BETWEEN 25 AND 44
     COSMOPOLITAN AND WITH
     UNIVERSITY DEGREES

     92% ACCESS USING THEIR MOBILE PHONES

        Our users interact much more
         than the Facebook average.

               Source: Facebook Audience Insights
VANITY FAIR OWN-BRAND EVENTS
                              A VETERAN MEDIA RESPONSE
                            The Vanity Fair brand attracts more people than any other. Its legacy
                            and authority mean it can hold events and encounters of great interest
                            in society, and which are extensively covered in the media.

PERSONALITY OF THE YEAR                                                                              EXHIBITIONS

                                                                                                       INTERNATIONAL
                                                                                                     JOURNALIST PRIZE

              BREAKFAST
VANITY FAIR COMMERCIAL EVENTS
                                         EXCLUSIVE CONNECTION

Vanity Fair works with major brands
to hold special events of the greatest
interest which bring together personalities
from the worlds of culture, society and
show business in the finest settings.
“En los ochenta
                                                                                        la confianza
                                                                                     editorial perseguía
                                                                                       los beneficios,
                                                                                      pero también la
                                                                                         excelencia”

               CELEBRATION
VANITY FAIR 10th ANNIVERSARY

  1   VANITY FAIR BREAKFASTS
      Leading figures in current affairs                                                                   Portadas de VF USA de las
                                                                                                           décadas 80 y 90, junto a dos de
                                                                                                           la edición española (Diego Torres
                                                                                                           y Francisco Paesa), herederas de

  2
                                                                                                           la tradición de Tina Brown.

      PERSONALITY OF THE YEAR PARTY
      Vanity Fair’s most VIP night

  3   TALKS
      Interviews with famous personalities who have formed part
      of the Vanity Fair story

  4   HOMAGE TO OUR STORY
      A special double-page spread in each issue. Covers from
      past issues, articles written by leading figures, etc.

                                                                  E N E RO   2 018
MADRID

VA N IT Y FA I R CO MMER C I A L DI R ECTOR

AMAIA MURUAMENDIARAZ
amuruamendiaraz@condenast.es

HEA DS O F P UB LI C I TY
                                                        BARCELONA
MÓNICA FERRÉ
mferre@condenast.es
                                                        GROUP D IREC TOR
NICOLÁS YLLERA                                          CLAUDIA JOVÉ
                                                                                                            MADRID
nicolas.yllera@condenast.es                             cjove@condenast.es
                                                                                                            CONDÉ NAST DIGITAL DIRECTOR
COOR D I N ATI O N                                      COORD INAT ION                                      GONZALO FERNÁNDEZ
MERCEDES GONZÁLEZ                                                                                           gonzalo.fernandez@condenast.es
                                                        Mª CARMEN HERRERO
mgonzalez@condenast.es
                                                        mcherrero@condenast.es
                                                                                                            DIGITAL ADVERTISING DIRECTOR
Pº Castellana 9-11 . 28046 Madrid
                                                        Pº de Gracia 8-10 . 08007 Barcelona                 GEMA CAMACHO
Tel.: 91 700 41 70 - Fax: 91 319 93 25
                                                        Tel.: 93 412 13 66 - Fax: 93 412 66 98              gcamacho@condenast.es

FRANCE                                                       ITALY                                          NORTH
D ELEG AT E                                                  DE LE GATE                                     DEL EG ATE
ANABEL MARQUÉS-MEYER                                         ELENA MARSEGLIA                                ANA LÓPEZ CÁMARA
anabel.marques-meyer@condenast-europe.com                    emarseglia@condenast.it                        alopez@condenast.es
3, Avenue Hoche 75008 París.                                 MANUELA GUALTIERI                              Barrio Gerra, 1. Los Llaos
Tel: 0033 1 53 43 69 49                                      mgualtieri@condenast.it                        (San vicente de la Barquera)
                                                             Piazza Castello, 27 . 20121 Milano             39547 Cantabria Tel.: 619 603 776
                                                             Tel.: 00 39 028 561 42 17

                                                                           BELONGING TO:

                © EDITIONS CONDÉ NAST S.A. ALL RIGHTS RESERVED. PROHIBITED ITS APPOINTMENT, REPRODUCTION, EDITION OR TOTAL OR PARTIAL TRANSMISSION
                     BY ANY MEANS AND IN ANY SUPPORT WITHOUT THE WRITTEN AUTHORIZATION OF EDICIONES CONDÉ NAST S.A. STILL CITING THE ORIGIN.
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