MEDIA INFORMATION 2019 - Europe's No. 1 racing bike magazine - PRICE LIST No. 41 - Delius Klasing
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MEDIA INFORMATION 2019
Europe’s No. 1 racing bike magazine
Foto: © Markus Greber
PRICE LIST No. 41
SUMMARY 2
TOUR PRINT TOUR DIGITAL
The magazine 3 TOUR App 12
Readership 4 TOUR App FlexSlider 13
Dimensions / Rates Specifications App 14
Editorial section 5
Display Ads 15
Special Rate TOUR RADMARKT 6
Display Ads Mobile 16
Ad Specials 7
Video Advertising 17
Publication schedule 8
Newsletter 18
DK-Brand-Combination 9
Content Marketing
TOUR Polen 10 Sponsored News 19
Details of printing 11 Advertorial 20
Specifications Website / Newsletter
DisplayAds / VideoAds / Newsletter 21
HTML5-Ads 22
EVENTS 23
CONTACT
Specialized customers 24
Brand clients 25
Click
content
for instant
information
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
THE MAGAZINE 3
EINZEL-
TESTS
3T STRADA TEAM
SE ITE 42
FUJI SUPREME 1.1
SE ITE 44
KTM
REVELATOR LISSE STORCK
SE ITE 46
FASCENARIO.3 PRO DISC
SE ITE 48
NEUHEITEN
Fotos: Greber (1), Leicht (3), Simon (1)
Bunte Vielfalt wird auch 2019 das bestimmende
Thema auf dem Rennradmarkt sein – das zeigen
auch die ersten fünf Modelle des neuen Jahrgangs,
die wir bereits fahren und testen konnten FOCUS PARALANE² 9.8
SE ITE 49
40 TOUR 8-2018 8-2018 TOUR 41
Published since THE MAGAZINE THE MARKET
1977
In a confusing market, TOUR as the The racing bike is a fascinating piece of
Readers
leading German-language racing bike sports equipment, it combines dynamics
220,000 AWA 2018 (frequency of 1)
magazine offers reliable orientation and and speed, attracts with noble tech-
Sold circulation portrays the entire fascination of racing nology - and it becomes more and more
60,783 Ø IVW II/2018 cycling. The editorial team‘s leitmotif versatile and versatile. The spectrum
Frequency of publication is to provide the committed amateur ranges from comfortable touring racers,
monthly sportsman with comprehensive infor- aerodynamic competition machines and
Magazine size mation with a high level of journalistic hi-tech racing bikes to relaxed gravel
210 mm × 280 mm competence, for example through bikes for new adventures on and off the
Processing elaborate and well-founded product road. Road cyclists train consistently,
Perfect binding tests from the company‘s own labo- live consciously, eat healthily, like to
Copy price ratory. The editorial team of enthusiastic compete with others, are open to new
€ 5.50 cyclists and seasoned journalists ideas, know how to appreciate fairness,
observes and evaluates trends, gets to sportsmanship and performance. They
the bottom of things, reports from the are knowledgeable individualists and
scene for the scene. Over the years, competent opinion leaders in their
specialist knowledge, independence environment. Their demand for quality,
and credibility have created an unusually innovation and exclusivity characterises
close reader-page bond: More than half the growing market.
of the magazine‘s regular buyers are individualists and competent opinion
subscribers. leaders. Their commitment to quality,
innovation and exclusivity characterizes
this growing market.
READERSHIP 4
220,000 TRENDSETTER
readers are reached by TOUR
TOUR readers are
per issue. This gives TOUR
more reach than any other AND
roadbike magazine.
INNOVATORS
93%
of our readers are men
1,410
EURO
at free disposal
122
MINUTES
is the average
reading time
8 TIMES per month per issue
approx. the reader
picks up each issue
TYPES OF CYCLISTS
49% of readers describe themselves as leisure
bikers, closely followed by performance bikers
4,035
(42%). With a mileage of more than 7,000km per
year, innovative bikers form the smallest group
with 3%. 5% are beginners.
EURO 2,400
average net household income
EURO
(total population 3,068 Euro) per year for accessories, travel and clothing
TRAVEL PLANS
36.1% of TOUR readers spent their last
cycling holiday in Spain, most of them (73.9%)
in Mallorca. Italy ranks second (32.9%),
47.6 YEARS
followed by Germany third (28.3%), is the average age
Tyrol (18.9%) and France (12.1%). of TOUR readers
Source: AWA 2018 and Readers Survey 2018 (Market Research)
DIMENSIONS / RATES 5
EDITORIAL SECTION
SIZE 4c / BW
App
1/1 9,520.00 € included
+ linkactivation
1/2 5,000.00 € + picture gallery
1/3 3,600.00 € + videos
2/1 page 1/4 2,700.00 €
Trim size* 420 × 280
2/1 14,280.00 €
PLATZIERUNGEN
4c / BW
inside front cover 10,550.00 €
inside back cover 9,850.00 €
Back cover 10,850.00 €
1/1 page
Trim size* 210 × 280 Opening Spread 15,800.00 €
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
1/2 page vertical 1/2 page horizontal
Trim size* 103 × 280 Trim size* 210 × 136 12 adverts 12 % 9 pages 18 % 5 issues 20 %
18 adverts 15 % 12 pages 21%
24 adverts 18 %
1/3 page vertical 1/3 page horizontal
Trim size* 70 × 280 Trim size* 210 × 95
AGENCY COMMISSION 15%
SERIES DISCOUNTS
Series discounts, extended volume discounts and sales bonus are available upon
1/4 page 1-column 1/4 page 2-columns request.
Trim size* 55 × 280 Type area 90 × 124
Reprints and pfds of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Trim size* 210 × 70 * All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be
10 mm away from the trim. All format specifications in mm (Width x Height)
DIMENSIONS / RATES 6
SPECIAL RATE TOUR RADMARKT
SIZE B/W 2C 4C
1/1 5,350.00 € 6,500.00 € 8,810.00 € App
included
1/2 2,715.00 € 3,299.00 € 4,471.00 € + linkactivation
1/3 1,812.00 € 2,197.00 € 2,984.00 €
1/1 page 1/4 1,350.00 € 1,644.00 € 2,238.00 €
Type area 184 × 252
Trim size* 210 × 280 1/8 680.00 € 822.00 € 1,117.00 €
1/16 340.00 € 416.00 € 563.00 €
1/32 173.00 € 213.00 € 284.00 €
The prices quoted are exclusive VAT.
ISSUE DISCOUNT
1/2 page vertical 1/2 page horizontal 3 issues 15 %
Type area 90 × 252 Type area 184 × 124
6 issues 25 %
Trim size* 103 × 280 Trim size* 210 × 136
12 issues 45 %
No further discounts!
AGENCY COMMISSION 15%
1/3 page horizontal
Type area 184 × 82
CLASSIFIED ADVERTISING PER MM/1-COLUMN
B/W = 6.10 € 2C = 7.45 € 4C = 10.15 €
TEXT-ONLY ADS
11.00 € per line (Text-only ads are not discountable!)
1/4 page 1-column 1/4 page 2-columns
CODE CHARGE
Type area 43 × 252 Type area 90 × 124
9.24 €
STARTING OFFERS
For first time advertisers are available on request
SPECIAL POSITION
1/4 page 4-columns 1/8 page Not available in TOUR-Market.
Type area 184 × 60 Type area
1-column 43 × 124
2-columns 90 × 60
4-columns 184 × 28
1/16 page 1/32 page
Type area Type area 43 × 28
vertical 43 × 60
horizontal 90 × 28
* Trim on all sides +3 mm. Text and image-critical parts must be placed 10 mm from the outside.
Minimum size for adverts = 10 mm 1-column. All format specification in mm (Width x Height)
AD SPECIALS 7
INSERTS
MAXIMUM MINIMUM SUBSCRIPTION
WEIGHT SEASONAL PRICES* BOOKING
SIZE BOOKING CIRCULATION
ISSUE ISSUE
2/19, 7/19 - 01/20 3/19 - 06/19
up to 25 g 90.00 € per thsd. 100.00 € per thsd. Partial
190 x 270 mm booking Domestically,
up to 50 g 120.00 € per thsd. 135.00 € per thsd. 3 samples upon based on 20,000 can only
issuing of the Nielsen copies be booked
up to 75 g 145.00 € per thsd. 165.00 € per thsd. order areas as a whole
possible.
up to 100 g 195.00 € per thsd. 220.00 € per thsd.
up to 125 g 265.00 € per thsd. on request
*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.
Transfer your insert in the APP. Find more information on page 12.
ADHESIVE INSERTS
FORMAT PRICE
postcard 47.00 € per thsd. + Costs for 1/1 page carrier ad
+ Extra expenses for booking a subscription circulation.
booklet 68.00 € per thsd.
Stand samples and 10 adhesive inserts for test run before the
product sample from 77.00 € per thsd. closing date.
BOUND INSERTS
SIZE PRICE
2-page 85.00 € per thsd.
4-page 110.00 € per thsd. Paper: 70-150g/m2
Formats: for technical specifications, please speak
6-page 130.00 € per thsd.
with the Media Sales Department.
8-page 150.00 € per thsd. Insertion: only overall
12-page 170.00 € per thsd.
16-page 190.00 € per thsd.
The prices quoted are exclusive VAT.
Additional information about our Ad Specials on www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Ad Specials are not valid for discount!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All others special insertions on request.
The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).
Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total
weight, volume and pack size.
PUBLICATION SCHEDULE 8
ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
01/2019 19.12.2018 07.11.2018 19.11.2018
training plan (XXL size) and
02/2019 16.01.2019 28.11.2018 10.12.2018
TOUR Transalp
03/2019 20.02.2019 readers survey 09.01.2019 21.01.2019
04/2019 20.03.2019 women special (XXL size) 06.02.2019 18.02.2019
05/2019 17.04.2019 „everybody race“ special 06.03.2019 18.03.2019
06/2019 15.05.2019 29.03.2019 10.04.2019
07/2019 19.06.2019 Tour de France Special (XXL size) 06.05.2019 16.05.2019
08/2019 02.08.2019 19.06.2019 03.07.2019
09/2019 28.08.2019 News Special (XXL size) 16.07.2019 26.07.2019
10/2019 25.09.2019 13.08.2019 26.08.2019
11/2019 23.10.2019 10.09.2019 20.09.2019
12/2019 19.11.2019 02.10.2019 16.10.2019
01/2020 18.12.2019 06.11.2019 18.11.2019
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
TOUR POLEN 10
TOUR POLEN
• Circulation: about 9,400 copies
• 4 × per year in Poland
KONTAKT POLEN
Grzegorz Radziwonowski
telephone: +48 606 120 931
g.radziwonowski@magazynbike.pl
Magazyn TOUR
ul. Dembowkiego 128/1
51-669 Wroclaw
POLENDETAILS OF PRINTING 11
PRINTING PROCESS
Content: Web-fed offset (profile: ISO Coated V2, max. 280% area coverage)
Cover: Sheet-fed offset (profile: ISO Coated V2, max. 280% area coverage)
European colour scale. Slight tone values depend on the printing process.
FILE FORMATS
Adobe-PDF /X-4 /X-3 /X-1a
Mode: CMYK
FONTS
All used fonts have to be integrated or changed into pathways.
RESOLUTION
300 dpi for b/w or colour images
1200 dpi for line illustrations
IMPORTANT INFORMATION
All important elements (texts, images, illustrations) have to be placed at least 5 mm away from the trim.
Advertisements across gutter – automatic back margin allowance
The binding method will be taken into account by the printing plant. Copy should be 2 mm removed from gutter.
Costs for data generation are not included in the advertisement price. Special colours and data in the RGB-Mode are not
processable. The customer is responsible for the correct data transfer and the replication quality. The printer does not conduct any
corrections.
PROCESSING
Perfect binding
DATA DELIVERY EDITORIAL SECTION
anzeigen.dk@bertelsmann.de (up to 10 MB)
anzeigen@mat.mohn.bertelsmann.de (files larger than 10 MB)
DATA DELIVERY TOUR MARKET
tour.mohnmedia@bertelsmann.de
AD MANAGER TERMS OF PAYMENT Postbank Hannover
SUPPORT MEDIA SALES BIC PBNKDEFFXXX
Payment in advance is much
PRINT & APP
preferred, sometimes compulsory. IBAN DE65 2501 0030 0109 0213 01
Caroline Vogt
It can be made either by credit card
telephone: +49 521 559 274 STANDARD TERMS AND
(Visa or Master Card) or money
c.vogt@delius-klasing.de CONDITIONS
transfer (bank account):
The current terms and conditions are
Franziska Netwall (TOUR Market) available at www.delius-klasing.de/agb
Commerzbank Bielefeld
telephone: +49 521 559 298
BIC DRES DE FF 480
f.netwall@delius-klasing.de
IBAN DE20 4808 0020 0208 3942 00TOUR APP 12
The TOUR App is available parallel to the printed issue.
The App isn’t a simple adaption. It’s enriched with additional,
interactive features.
The advertisements and special insertions will be adopted for
the TOUR App. Multimedia-based content such as videos,
picture galleries and interactive charts provide additional value
for the readers.
TOUR App readers/users act multimedia-based. The use of
digital media guarantees additional contacts and allows for a
target-oriented and effective sales approach. App users on
average are younger, have higher incomes and are much more
likely to spend higher amounts than e.g. readers of the print
magazine.
(Source: Readers survey 2017, Market Research)
KEYFACTS
INSERTS
• 5,610 sales per issue PRINT-/APP COMBINATION
• 14,245 readers per issue RUNTIME PACKAGE ADVERTISING SIZE PRICE
• 564 App users per day
according to the publisher, ø 2018 1 insert up to
Basic 16 pages incl. 510.00 €
Link activation
1 issue
1 insert up to 32 pages
plus
Premium Link activation, 780.00 €
Video integration
Gallery integration
APP ONLY
RUNTIME PACKAGE ADVERTISING SIZE PRICE
1 insert
up to 16 pages incl.
Basic Link activation + 620.00 €
Gallery integration +
Video integration
1 issue
1 insert
AGENCY COMMISSION 15% up to 32 pages incl.
Premium Link activation + 940.00 €
Gallery integration +
Video integration
All prices exclude statutory VAT.
See booking deadline and delivery schedule for data on page 8. Additional multimedia features (audio files, videos, galleries and links) on request.TOUR APP FLEXSLIDER 13
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the FlexSlider as a display ad.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different positions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
CONTACTS
POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
• 16,920 monthly
according to the publisher, ø 2018 750.00 € 450.00 € 270.00 € 1,200.00 €
per month per month per month per month
All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%
FlexSlider
....SPECIFICATIONS APP 14
DATA DELIVERY FLEXSLIDER
• Print-/App-combination: Your print ad will automatically taken Banner must be checked and provided in a good condition.
over into the digital app issue. We need the banner four business days prior the start of the
• Inserts: Please send us your insert as a PDF-file with single campaign.
pages. The supplement should preferably be in portrait mode
to ensure the best possible presentation.Functionalities such DATA FORMAT
as slides or swipes are added by us. JPG, PNG
In all types of app integrations you have the opportunity to DATA WEIGHT
provide additional information. The additional content is always max. 150 KB per file
indicated with icons.
Please note that we need three Banners with different sizes:
LINK ACTIVATION
• 1536 × 600 Pixel
Up to 3 links possible. Please inform us about the desired • 2048 × 600 Pixel
positioning of the links. • 1242 × 900 Pixel
Make sure that your links refer to a landing page without flash
as these cannot be displayed on iOS devices otherwise.
GALLERY
JPG, max. 1MB/photo, max. 30 photos, please number the
pictures if an image order is desired
VIDEO
Codec H.264, 720p, anamorph, Quicktime- and Mpeg formats
are possible. max. 1 video. Please deliver the video as a file or
a download link. YouTube-videos are also possible.
DELIVERY DATE
We need the data until the deadline of the print magazine.
AD MANAGER AD MANAGER
SUPPORT MEDIA SALES SUPPORT MEDIA SALES
PRINT & APP DIGITAL
Caroline Vogt Robin Döberl
telephone: +49 521 559 274 telephone: +49 521 559 310
c.vogt@delius-klasing.de r.doeberl@delius-klasing.deDISPLAY ADS WWW.TOUR-MAGAZIN.DE 15
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
PushdownAd 900 × 90 and 900 × 300 55.00 €
Page impressions
2,450,256 SidekickAd 300 × 250 and 800 × 600 55.00 €
FireplaceAd depending on the website 70.00 €
Visits
622,829 Background Reveal depending on the website 75.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
Unique user*
FloorAd 1200 × 200 70.00 €
204,040
IVW 08/18 CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
*according to the publisher 08/18
COMBINATION CROSSMEDIA + Targeting per criterion 2.50 € CPT
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
Print / Online 10 %
650,000 AI 10% 4 Websites 10% (on online-price)
AGENCY COMMISION 15%
800,000 AI 15% 5 Websites 15% Creation of the advertisement with a surcharge.
FULLSIZE BANNER MEDIUM RECTANGLE SKYSCRAPER / HALFPAGE AD XXL BANNER BILLBOARD AD
468 × 60 (max. 700 x 60) 300 × 250 120/160 × 600 / 300 × 600 728 × 90 900 × 250
Additional
online-ads on
request.
×
FLOOR AD WALLPAPER FIREPLACE AD
1200 × 200 728 × 90 + 120/160 × 600 depending on the website
The placement shown serves as an example and therefore is not binding. Additional forms of advertising on
All format specifications in pixel. www.dk-mediasales.de/digital-formateDISPLAY ADS MOBILE 16
FORMS OF AVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
OverslideAd 100 × 200 60.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
Trafficshare Mobile
49.15%
Trafficshare Desktop
50.85%
according to the publisher 08/18
COMBINATION CROSSMEDIA + Targeting per criterion 2.50 € CPT
VOLUME DISCOUNT
DISCOUNT DISCOUNT
AGENCY COMMISSION 15%
200,000 AI 5% 2 Websites 5%
400,000 AI 7% 3 Websites 7% Crossmedia discount
Creation of the advertisement with a surcharge.
Print / Online 10 %
650,000 AI 10% 4 Websites 10% (on online price)
800,000 AI 15% 5 Websites 15%
MOBILE BANNER 6:1 MOBILE BANNER 4:1 MOBILE BANNER 2:1 MEDIUM RECTANGLE MOBILE
320 × 50 320 × 70 320 × 150 300 × 250
Additional
online-ads on
request.
OVERSLIDE AD PARALLAX CATFISH
100 × 200 320 × 150 320 × 100
The placement shown serves as an example and therefore is not binding. Additional forms of advertising on
All format specifications in pixel. www.dk-mediasales.de/digital-formateVIDEO ADVERTISING 17
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video which
are linked and delivered by us. As a result, there is no need for
complex programming or embedding of the video in the ad.
Page impressions For the Video Banner as well as Video InRead even the delivery of
2,450,256 only one video is necessary.
Visits
622,829
IVW 08/18
INPAGE VIDEO ADS
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
VIDEO BANNER VIDEO INREAD
Video Background depending on the website 80.00 €
300 × 250 640 × 480
CPT = Costs per Thousand.
All prices exclusive VAT, subject to change without notice.
VOLUME COMBINATION CROSSMEDIA
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5%
400,000 AI 7% 3 Websites 7% Crossmedia discount
×
Print / Online 10 %
650,000 AI 10% 4 Websites 10% (on online price)
VIDEO FLOORAD VIDEO BACKGROUND 800,000 AI 15% 5 Websites 15%
1200 × 200 depending on the website
AGENCY COMMISSION 15%
The placement shown serves as an example and therefore is not binding.
Additional
All format specifications in pixel.
video-ads on
request.NEWSLETTER 18
The TOUR newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: biweekly
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
Subscribers
37,800
Opening rate
33.69%
(as of September 2018)
Placement without commitment.CONTENT MARKETING 19
Native Ads are
INFORMATIVE
Content Marketing plays an increasingly important role in
communication.
And for a reason:
88% USEFUL
of respondents believe a ADDITION
Content used in environments thematically related to the brand native ad is credible
Native Ads are scoring
or product provides an effective and efficient way to strengthen
SUSTAINABLE with intensive content
a brand‘s image or generate leads.
usage, while display
COMMUNICATION ads generate attention
Native Ads are a tool for and reach. Both forms
sustainable communi- of advertising com-
cation in which complex plement each other
messages are presented due to their different
and conveyed that users strengths.
will remember even later.
source: VDZ, DCORE 2018
SPONSORED NEWS
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,750.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 20
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial A
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
The screenshot is just an example, since it is an individual 7,500.00 €
product. All prices exclusive VAT.
ONLINE ADVENT CALENDAR
With the online advent calendar in TOUR and BIKE, you can
place and present your product prominently throughout the
Christmas Season. The windows of each day will be activated
and clickable at the appropriate day. By clicking on a window,
the user will be forwarded to an article about the product, with
detailed text and images, along with the registration form to win
that product. The top prize is activated and playable from the
01.12.2019.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 11,000 players per window
speaks for itself!
For more details please contact your sales manager.
www.tour-magazin.de/adventskalenderSPECIFICATIONS WEBSITE / NEWSLETTER 21
DELIVERY OF THE BANNER INPAGE VIDEO ADS
By e-mail, no later than 4 working days prior the booked Format: mp4 or VAST-Redirect
starting date. We need the link separately. File size: max. 6 MB
Please deliver the video and the banner as a file or a download
Delius Klasing reserves the right to postpone the campaign if
link (no YouTube link).
the delivery of an advertisement is delayed or the banner does
not comply with the technical specifications. In that case we We also require a target URL for your video.
will postpone the campaign to the number of days that the ad
content arrived late. Therefore the contractually agreed runtime
and ad impression volume stays the same. NEWSLETTER
Format: JPG, GIF, PNG
File size: max. 100 KB
CALCULATION BASE
If you book a CPT campaign, please consider the calculation Banners, which will be placed in the newsletter, may only be
base of Ad Impressions determined by our Adserver. delivered as an image file such as JPG, GIF or PNG, as these
cannot be viewed otherwise. Please note that animations can
only be implemented via an animated GIF.
SOUND
If you wish to use sound in your banner material please notice Since not every e-mail program (e.g. Outlook) is able to play
that the sound only may start and stop after a user interaction an animated GIF, it is recommended to integrate the important
(Mouse-Over or User-Click). information in the first sequence of the file or to provide a static
picture.
CHANGE OF THE BANNER CREATIVE
It is no problem to change your banner motif during your
campaign runtime. It is also possible to place more than one
ad on your booked banner space
DISPLAY ADS – WEBSITE
Format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5
File size: max. 80 KB per ad
MOBILE ADS – WEBSITE
Format: JPG, GIF, HTML5
File size: max. 80 KBSPECIFICATIONS WEBSITE / NEWSLETTER 22
HTML5-ADS Supported file formats in HTML5 ads
Content of the HTML5 Banner File format File name extension
Here is a list of items you will find in most HTML5 creatives: HTML, CSS, Javascript html, css, js
• a main html file, typically named „index.html“ Image jpg, jpeg, png, gif
• the assets: image files (e. g. png), video files (e. g. mp4) etc. Video/Audio/Playlist mp4, m4v, wmv, m4a, avi,
• a css file webm, 3gp, ogg, mp3, aac,
ogv, m3u8
• a javascript file
Other txt, zip, xml
HTML5 ZIP file For HTML5 video assets, the most common formats are
Please bundle the HTML5 creative into a ZIP file following these H.264/MP4 and VP8/WebM. At a minimum, HTML5 video
rules: should be transcoded into these two formats.
• Name the main html file „index.html“ (without the quote
characters)
• Place the index.html file into the root of the ZIP file (do not
place it in a sub-folder)
• Place the assets into sub-folders or into the root of the ZIP
file; if you choose sub-folders, do not compress them
• Only use assets used by the HTML5 creative (do not use
„orphan“ assets)
• Keep the ZIP file as light as possible
AD MANAGER
Robin Döberl
telephone: +49 521 559 310
r.doeberl@delius-klasing.deEVENTS 23
EVENT DATE PLACE WEBSITE
BIKE Festival Willingen 17.05.2019-19.05.2019 Willingen (D) www.dk-mediasales.de/bike-festival-willingen
BIKE Festival Riva 03.05.2019-05.05.2019 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
BIKE Festival Saalfelden
31.08.2019-02.09.2019 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Transalp 2019 14.07.2019-20.07.2019 www.dk-mediasales.de/bike-transalp
TOUR Transalp 2019 23.06.2019-29.06.2019 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 20.06.2019-23.06.2019 Molveno (I) www.dk-mediasales.de/bike-women-camp
E-MOTIONS
31.05.2019-02.06.2019 Millstatt (A) www.dk-mediasales.de/e-motions
das E-BIKE EventCONTACT SPECIALIZED CUSTOMERS 24
HEAD OF MEDIASALES CYCLING
Ingeborg Bockstette | telephone +49 521 559 270 | i.bockstette@delius-klasing.de
MEDIA SALES CYCLING
Marion Bertelmann | telephone +49 521 559 372| m.bertelmann@delius-klasing.de
Tanja Bettenworth | telephone +49 521 559 271 | t.bettenworth@delius-klasing.de
Julia Gerstner | telephone + 49 89 72960 130 | j.gerstner@delius-klasing.de
Marion Hellmann | telephone + 49 89 72960 237 | m.hellmann@delius-klasing.de
Christiane Müller | telephone + 49 89 72960 261 | c.mueller@delius-klasing.de
BENELUX
Marion Bertelmann | telephone +49 521 559 372| m.bertelmann@delius-klasing.de
FRANCE
Marc Jouanny | telephone +33 1 4355 3397 | marc-jouanny@wanadoo.fr
International Media Press + Marketing, 16, rue Saint Ambroise, F-75011 Paris
GREAT BRITAIN, USA, AUSTRALIA, NEW ZEALAND, TURKEY
Claire Beattie | telephone +44 1428 741633 | c.beattie@delius-klasing.de
Delius Klasing Verlag, Media Sales UK, 1 Drakeley‘s Field, Milland, West Sussex, GU30 7NH, UK
ITALY
Ediconsult Internazionale S.R.L. | telephone +39 010 583684 | sport@ediconsult.com
Piazza Fontane Marose, 3, I-16123 Genova
SPAIN
Eckart May | telephone +34 93 412 6292 | info@cemedia.net
Consulting Eckart May, SL, Plaza Duque de Medinaceli, 2-3-1, E-08002 Barcelona, www.cemedia.net
TAIWAN
Grace Ruan | telephone +886 47 35 0500 | grace@mail.wheelgiant.com.tw
Wheel Giant Inc., 193, Tze-Chiang Road, P.O. Box 23-80, Changhua/Taiwan
DELIUS KLASING PUBLISHING DIRECTOR EDITORIAL OFFICE
PUBLISHING HOUSE Olaf Klinger Editor-in-Chief Thomas Musch
Siekerwall 21 Steinerstr. 15 D
HEAD OF MARKETING 81369 Munich
33602 Bielefeld
telephone +49 521 559 0 AND SALES telephone +49 89 729603 0
Nicole Schwenck t.musch@mybike-magazin.de
n.schwenck@delius-klasing.deCONTACT BRAND CLIENTS 25
HEAD OF MEDIA SALES BRAND CLIENTS AND MEDIA SOLUTIONS
Ann Katrin Richard | telephone +49 521 559 275 | a.richard@delius-klasing.de
MEDIA SALES BRAND CLIENTS
Katrin Jaeger | telephone +49 521 559 282 | k.jaeger@delius-klasing.de
REPRESENTATIVES
Dirk Struwe & Bettina Gebhard | telephone +49 40 28058060 | info@struwe-media.de
Delius Klasing Verlag, Office Hamburg, Struwe Medienvermarktung, Poelchaukamp 8, 22301 Hamburg
Dirk Struwe & Bettina Gebhard | telephone +49 211 69802330 | info@gs-medienservice.de
Delius Klasing Verlag, Office Düsseldorf, G+S Medienservice, Grafenberger Allee 342, 40235 Düsseldorf
ONLINE MARKETERS
Christian Bothe | telephone +49 221 888 908 10 | christian.bothe@onvista.de
onvista media GmbH, Brabanter Str. 53, 50672 Cologne
DELIUS KLASING PUBLISHING DIRECTOR EDITORIAL OFFICE
PUBLISHING HOUSE Olaf Klinger Editor-in-Chief Thomas Musch
Siekerwall 21 Steinerstr. 15 D
HEAD OF MARKETING 81369 Munich
33602 Bielefeld
telephone +49 521 559 0 AND SALES telephone +49 89 729603 0
Nicole Schwenck t.musch@mybike-magazin.de
n.schwenck@delius-klasing.deYou can also read
