Media information BACHELOR AND MORE and MASTER AND MORE campaigns - Effective student marketing through the - border concepts GmbH
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Effective student marketing through the
BACHELOR AND MORE and MASTER AND MORE campaigns
Media information
Version April 2020
–1–
Reach your
target group with us!
Successful student recruitment begins with the Our motivation:
appropriate match!
Connecting
border concepts GmbH provides the platforms BACHELOR AND MORE and
MASTER AND MORE that address potential students and their intermediary potential students
actors.
with institutions
Reach your target group across multiple media channels through our wide
range of services.
s
Pa rent
The services include student recruitment fairs, printed magazines and on-
line marketing activities, through which you have the opportunity to expo-
Approach high school students and gra- Parents play an important role in their MASTER AND MORE focuses on bache-
se your branding and raise awareness for your programs in order to attract Our strengths:
the most suitable students. duates exclusively and draw their atten- children’s choice of study which makes lor students and graduates. Inform them
tion to your higher education institution them a vital target group that we ad- about your master programs, internships
and the bachelor programs your offer. dress through our marketing activities. and further career opportunities.
Our student recruitment fairs are your event!
15
Collect valuable leads by meeting potential students face-to-face at the
fair stand. Moreover, you will be able to share information about the oppor-
tunities at your institution during presentation slots we offer.
15 years of experience
Additionally, you will benefit from our innovative online and offline adver-
tising channels such as magazines and newsletters tailored to your target
High proficiency in the field of
group.
higher education.
Would you like to find out more on how to reach your goals? Our sales team
is looking forward to answering all your questions personally.
Further information as well as facts and figures about our campaigns can
also be found at www.bo-co.eu.
Student recruitment fairs Print magazines Online marketing
Get in touch for more information on how we can help you reach your
enrolment goals. Enthusiasm
We strive to provide effective
student marketing.
Fo r
r ises
E nte rp
Teamwork
border concepts GmbH
Bahnhofstraße 40
Each team member is an expert in their
48599 Gronau (Westf.)
Germany area and together we are committed
Promote thesis, internships and graduate positions at your company. Reach out to your target group:
to your success.
T: +49.2562.9938-205 motivated students in the process of planning their career.
E: borderconcepts@bo-co.eu
I: www.bo-co.eu The BACHLEOR AND MORE and MASTER AND MORE platforms are ideal for recruiting new employees and
increasing the branding awareness of your company.
–2– –3–
Student recruitment fairs
Choosing a study is an important event – FairCLASSIC FairCOMPACT
don’t miss out on it!
As an exhibitor at the BACHELOR AND MORE and MASTER AND MORE fair you are at the event where future students plan their
academic career. The presentation slots and face-to-face meetings allow you to inform potential students about the study
programmess you offer.
24.10.2020 | Nuremberg 23.10.2020 | Nuremberg 11.11.2020 | Graz
31.10.2020 | Düsseldorf 26.10.2020 | Leipzig 17.11.2020 | Brussels
07.11.2020 | Cologne 28.10.2020 | Hannover 26.11.2020 | Milan
14.11.2020 | Vienna 30.10.2020 | Düsseldorf 08.12.2020 | Budapest
21.11.2020 | Stuttgart 06.11.2020 | Cologne 16.02.2021 | Amsterdam
29.11.2020 | Frankfurt 13.11.2020 | Vienna 23.02.2021 | Rome
05.12.2020 | Hamburg 20.11.2020 | Stuttgart
23.01.2021 | Munich 28.11.2020 | Frankfurt
31.01.2021 | Münster 02.12.2020 | Berlin
24.04.2021 | Düsseldorf 04.12.2020 | Hamburg
Why should you participate in our fairs? 08.05.2021 | Nuremberg 22.01.2021 | Munich
30.01.2021 | Münster
23.04.2021 | Düsseldorf
Face-to-face meeting with your target group
27.04.2021 | Leipzig
Motivated visitors due to voluntary attendance 29.04.2021 | Hanover
07.05.2021 | Nuremberg
Well-prepared students due to online planning prior to the fair
Interest-based visitor guidance using a planning tool
Diverse presentation opportunities
Exhibitor package (fully equipped booth - 9m2, 12m², 15m²) Exhibitor package (standard exhibition space)
Next to the classic fair stand and presentation services, we offer exhibitors
additional services such as chair drop, TFT screen advertising or a banner
» 1 counter, 1 table, 2 chairs » 1 table, 2 chairs
space on the fair website. Contact us! » WiFi access, power supply » WiFi access
» Inclusion in the exhibitor listing » Inclusion in the exhibitor listing
» 2 catering vouchers » 2 catering vouchers
Lead generation through GDPR-compliant collection of contact details
Attractive fair locations in Germany and Europe
Classic fair with a booth Compact fair with exhibiton space
FairCLASSIC Fee FairCOMPACT Fee
9 m² booth € 2,800 Stadard exhibition space € 2,500
12 m² booth € 3,700 Large exhibition space incl. double equipment € 4,500
15 m² booth € 4,600 Presentation (20 minutes) € 300
85% 93% 92%
18 m² booth incl. double equipment € 5,050
Presentation (20 minutes) € 300
of the exhibitors appreciate the of the exhibitors praise the services of the exhibitors would
quality of the consultations. provided by border concepts. recommend our fairs.
–4– –5–
Print magazines
ImPRESS the readers! BACHELOR AND MORE BACHELOR AND MORE MASTER AND MORE
Guide Parents‘ Guide Guide
Leave a flawless, long-lasting impression on your target group through an advertisement or an advertorial in our print magazines.
The high-impact messages and emotions that printed magazines convey are uncontested. Present your educational offer in the
magazines for those interested in bachelor or master programs, as well as parents of prospective students.
The magazines offer the readers informative articles, advice columns and updates to upcoming events. They are distributed directly
to the target group, free of charge – at schools and universities, employment agencies, parent associations and at our study fairs
throughout Germany. Be in with the right crowd – among your target group!
Why should you feature in a print magazine? » Options: Advertorials and » Options: Advertisements » Options: Advertorials and
Advertisements Advertisements
» Distribution: Parent associations,
» Distribution: High Schools, High Schools, » Distribution: Highschools,
High quality magazine with thematically adapted content employment Bachelors fairs, Student assosiations,
agencies, as download option master fairs
Print media: tangible, authentic and sustainable Bachelors fairs
» Target region: Germany » Target region: Germany » Target region: Germany
Printed on environmentally friendly recycled paper » Size: DIN A4 » Size: DIN A4
» Size: DIN A4
High circulation disseminated to the readers for free » Print run: 15,000 copies » Print run: 50,000 copies
» Print run: 100,000 copies
» Deadline: 03.08.2020 » Deadline: 07.09.2020
Cross-media marketing through the combination of print and online content » Deadline: 17.08.2020
Brand awareness increase Free article in online magazine
Free article in online magazine
Free report on articles in the online magazine
Exclusively in the guides: When booking an advertorial, our graphic designers
will create a DIN A4 page for you with your own editorial content presenting
your university or degree program. This includes text, photos, departments,
events, social media and contact details. The content is created in accord-
4
ance with your vision. 1 2
You also may book classic ads in different formats. You will deliver the mate-
rials print-ready.
3
5
No. Format Advertisement Size Fee Guide Fee Parents‘ Guide
1 2/1 page (double page) 420x297 mm (+3mm blur) € 4,000 * € 2,400
2 1/1 page 210x297 mm (+3mm blur) € 2,500 * € 1,500
3 1/2 page 210x148 mm (+3mm blur) € 1,750 € 1,000
4 1/4 page (portrait) 95x128 mm mm (in print space) € 1,100 € 650
NEW!
5 1/4 page (landscape) 194x62 mm mm (in print space) € 1,100 € 650
NEW!
*Our Tip: For a more comprehensive presentation in the Bachelor Guide and Master Guide we recommend
the publication of an advertorial on a full-page depiction (No. 1 and 2).
–6– –7–Online marketing Premium profiles
ts at
Benefi ce
Online marketing activities for universities: Expose your brand! On our portals www.bachelor-and-more.de/.at and a glan
www.master-and-more.de/.at/.eu prospective students find information on topics
informative, wide-ranging and dynamic, just as your target groups such as bachelor and master selection, financing, application, student life and
career planning. The features Bachelor search / Master search include advanced
filters that enable site visitors to find a comprehensive overview of courses in Attractive platform for students due to
Promote your institution, study programs, open days or application deadlines online. Be on par with your audience through the right Germany and Europe.
programme overview and study advise
features on our portals and social media channels. In this young, appealing environment, you achieve a high reach and visibility for Premium profiles are detailed representations of your institution or your degree
your university and degree programs all year round. Wide reach all-year round
program with description texts, course directory, impressions, video material, expe-
rience reports, social media and links to your website. Prioritised placement within the results
Stand out with premium profiles and make prospective students aware of your offer! of the master / bachelor search
Multimedia content possible
Thematically categorised tabs;
www.bachelor-and-more.de| .at www.master-and-more.de | .at | .eu possibility to add your own tabs
Ø 36% click rates for premium profiles
» 2,201,000 page impressions (full 2019) » 5,346,000 page impressions (full 2019)
Link to your own website
» 697,000 visitors (full 2019) » 1,754,000 visitors (full 2019)
Duration: one year (no subscription)
Why should you advertise with us online?
Institution of the week/ Web News Service Web Banner
Program of the week
Wide reach and direct access to your target group Be the subject of our headline! The web Stand out! The web banner in the content
news service allows you to prominently area on the website will draw attention
All-year-round support of your brand awareness and visibility The focus of attention! Your profile will
publish an editorial article on a topic or to your offer. The banner links directly to
be displayed prominently on our home-
Communication on par with your target group event of your choice on our home page your website thus increasing awareness
page. Only one spot per week is avai-
and social media channels. to your institution. The advertising space
Multimedia presentation options lable! To ensure greater visibility, you will
will be individually designed by you.
be featured as the “editor’s recommen-
Personalised approach through targeted matching Exklusive advertising space
dation“ on all sub-pages for a week.
Traffic increase to your website and social media by linking it on our portals Advertising format for current news Format: Medium Rectangle (300x250 px)
Exklusive advertising space Incl. Facebook post + Instagram story Determine your design and content
Performance monitoring through reports
Incl. Facebook post + Instagram story Incl. link to your website Branding and image enhancement
Min. 20,000 Impressions
Newsletter article Stand alone Newsletter NEW! Facebook Ad/Instagram Ad
You’ve got mail! Reach your target group In the spotlight! Inform our subscribers Thumbs up! Approach interested
directly with our monthly newsletters. A about your offer exclusively through students on their terms – in the digital
teaser that links to a detailed article on our stand-alone newsletter. Determine environment. Increase your presence on
the portal. It can be designed using text, the content of the newsletter yourself our social media and build on our brand
images and logo to serve your communi- that links directly to your website. Your awareness.
cation goal and educational offer. message will grab the sole attention of
the target group, free of deflections. Detailed target group identification
Benefit from the credibility of our brands
Sent to prospective students in the and personalised approach
through our native integration into our
decision-making phase Strategic targeting: Interest-based
Look & Feel.
Above-average opening rates displays
Exclusive advertising space
Exclusive attention of the target group NEW!
Newsletter subscribers Reporting of click and open rates Book a Facebook ad + an
Instagram ad together to save
» 19,139 BACHELOR AND MORE Incl. publication on the portal
20% on the total price (see
» 44,106 MASTER AND MORE Incl. social media campaign
booking form).
–8– –9–Prices and Booking 1/2 Prices and Booking 2/2
Student recruitment fairs CLASSIC Print magazines
Bachelor Campaign 9 m² € 2,800 12 m² € 3,700 15 m² € 4,600 18 m² € 5,050 Presentation € 300 Guides Fee Bachelor Campaign Master Campaign
24.10.2020 | Nuremberg 2/1 page Advertorial/Advertisement + online article € 4,000
31.10.2020 | Düsseldorf 1/1 page Advertorial/Advertisement + online article € 2,500
07.11.2020 | Cologne 1/2 page Advertisement + online article € 1,750
14.11.2020 | Vienna 1/4 page Advertisement + online article € 1,100
21.11.2020 | Stuttgart Parents‘ Guide Fee Bachelor Campaign
29.11.2020 | Frankfurt
2/1 page Advertisement € 2,400
05.12.2020 | Hamburg
1/1 page Advertisement € 1,500
23.01.2021 | Munich
1/2 page Advertisement € 1,000
31.01.2021 | Münster
1/4 page Advertisement € 650
24.04.2021 | Düsseldorf
08.05.2021 | Nuremberg Online Marketing
Master Campaign 9 m² € 2,800 12 m² € 3,700 15 m² € ,.600 18 m² € 5,050 Presentation € 300 Online Services Quantity Fee Bachelor Campaign Master Campaign
23.10.2020 | Nuremberg 1 profile € 350 /year
26.10.2020 | Leipzig 2-9 profiles € 210 /profile/year
28.10.2020 | Hannover
10-19 profiles € 175 /profile/year
30.10.2020 | Düsseldorf
20 profiles or more € 140 /profile/year
06.11.2020 | Cologne
Institution of the week € 350 /week .de .at .de .at .eu
13.11.2020 | Vienna
Programme of the week € 350 /week .de .at .de .at .eu
20.11.2020 | Stuttgart
Web News Service € 350 /article .de .at .de .at .eu
28.11.2020 | Frankfurt
Webbanner (Medium Rectangle) € 15 TKP .de .at .de .at .eu
02.12.2020 | Berlin
Newsletterarticle € 350 /article
04.12.2020 | Hamburg
Stand alone Newsletter € 5,000 /newsletter
22.01.2021 | Munich
Facebook Ad premium (inkl. € 300 Budget) € 750 /4 weeks
30.01.2021 | Münster
Facebook Ad (inkl. € 50 Budget) € 300 /1 week
23.04.2021 | Düsseldorf
Instagram Ad premium (inkl. € 300 Budget) € 750 /4 weeks
27.04.2021 | Leipzig
Instagram Ad (inkl. € 50 Budget) € 300 /1 week
29.04.2021 | Hanover
07.05.2021 | Nuremberg
NEW! Book a Facebook ad + an Instagram ad together to save 20% on the total price ( 1500 € 1200 €).
Student recruitment fairs COMPACT
Master Campaign Standard € 2,500 Large € 4,500 Presentation € 300 Institution: Name:
11.11.2020 | Graz
Department: Street, No:
17.11.2020 | Brussels
26.11.2020 | Milan Postal code, City: Telephone:
08.12.2020 | Budapest
E-mail: Date, Signature:
16.02.2021 | Amsterdam
Please fill out the form and send it by e-mail to: borderconcepts@bo-co.eu. Upon receipt of the form we will contact you immediately.
23.02.2021 | Rome
You will receive a booking conformation, provided that all services are still available.
All rates in this document are valid for bookings until 31 December 2020 and are quoted exclusive of German statutory VAT.
– 10 – – 11 –Client testimonials
For us the fair has been worthwhile. The students that came to our booth were
doing relevant and diverse degrees. Most of them have visited our booth well
informed about the courses we offer and the location – so they have done
the research beforehand. [...] The fairs are excellent and the organization as
well. Compared to other experiences it is very well organized.
Dr. Keith Perks - Brighton Business School, United Kingdom
The MASTER AND MORE organisation is amazing, everything is organized
perfectly and it allows us to work in a great atmosphere.
Leanne Schrijver - Vrije Universiteit Amsterdam, The Netherlands
You can always count on the border concepts projects being well organized;
all the details are in place and plenty of staff is around to help. They target the
right students and the return on investment is high.
Eric Freid - Jönköping University, Sweden
Selection of long-standing clients
21
– 12 –You can also read
