Media Information Kit 2020 - AJR Media Group
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Media Information Kit 2020 JASON THOMPSON/UNSPLASH
Editorial Focus About the Editor,
Designed specifically for frequent
travelers age 50 and over
Elizabeth Armstrong
The two key prerequisites for leisure interested in all types of trips, Travel 50 & Elizabeth Armstrong, a gifted writer
travel are time and discretionary income Beyond features domestic and interna- and editor, has been on the editorial staff
— two things people age 50 and older tional destinations, small group tours, at Vacation Publications since 1992 and
are likely to have. These older travelers expedition travel, cruises, learning has been the editor of Travel 50 & Beyond
tend to vacation more frequently and vacations, travel by rail and rV and and Vacations since summer 2000. a
take longer trips. our mission is to outdoor adventures.
graduate of Mount Holyoke College in
inform the reader who seeks quality, Travel 50 & Beyond delivers practical,
South Hadley, Ma, armstrong was raised
value and enriching experiences. useful recommendations to readers
in new York, Italy, Liberia and Mississippi
Travel 50 & Beyond’s coverage ranges ready to travel. There’s never been a
from short trips such as spa weekends travel magazine whose readers are and currently resides in Houston.
to month-long multi-nation treks. more responsive to what you have to Having traveled extensively since child-
Because our readers are active and say, and sell. hood, armstrong has a true appreciation
for other cultures and offers her readers
insight based on personal experience.
armstrong is dedicated to delivering
thoughtful, practical stories geared to-
ward travelers of all incomes and interests.
karen fox
TANZANIA — FEATURED IN WINTER 2014 ISSUE.Reader Profile
Travel 50 & Beyond is the only CIRCULATION 88%
national travel magazine conceived 115,000 have traveled domestically in the last SEX
and designed specifically for people year* 36% Male
age 50 and over. These older travelers READERS PER COPY *subscribers spent an average of $1,410 per person female
61%
vacation frequently and spend time 2.2 on their most recent trip within the u.S. (4% no answer)
%
and money at each destination.
EDUCATION 75
Because our readers are active and have taken action such as directly
interested in all types of trips, Travel 80% attended college or better contacting an advertiser as a result 4%
50 & Beyond features domestic and 56% Graduated college or better of reading Travel 50 & Beyond
AGE (average: 65.9)
international destinations, small 22% Postgraduate degree 80% 16% under 50
group tours, expedition travel, own home 34% 50-59
cruises, learning vacations, travel by 60-69
rail and rV and outdoor adventures. 44% 70 or over
TRAVEL (3% no answer)
4.0 number of domestic trips ACTIVITIES
in past 12 months (more than 100% due to multiple choices)
average Value 5%
7.4 average number of days 69% reading books for pleasure
of Main residence: MARITAL STATUS
on most recent trip 64% Visit historic sites
$
334,000 91% Stayed in hotel, resort, lodge 57% festivals/events 13% Married
Divorced/separated
or B&B in past 12 months 56% art shows/museums 12% Widowed
average Household 51% Theater/concert/opera/ballet
71% flew on a commercial airline 67% never married
Income:* 50% Jogging or walking (3% no answer)
$ 27% rented a car in past 12 months
143,000 82% own a passport
50% regular exercise
*based on those working full or part time. 49% Cinema 3%
62% foreign travel in past 3 years
46% entertaining guests in home
average Household 72% Plan a foreign trip in next 3 years 42% Gardening EMPLOYMENT
23%
SuBSCrIBer STuDY CoMPLeTeD June 2017 BY reaDex reSearCH.
net Worth: 49% Cruised in past 3 years 41% Volunteer work Work full time
$ 841,000 79% May cruise in next 3 years 37% arts and crafts 9% Work part time
64% retired
16% Stayed at an all-inclusive resort 35% Casino gambling other
in the past 12 months 30% Sporting events (1% no answer)
49% May stay at an all-inclusive resort 28% Hiking
in next 3 years 27% Swimming
32% Took an escorted tour 25% Boating/sailing
in past 12 months 23% Photography
60% May take an escourted tour 20% Bicycling
in the next 3 years 19% Gourmet cooking
55% May take a river cruise 17% Golf
in the next 3 years 16% fishingGeographic Distribution*
Circulation % of circulation Circulation % of circulation
new england 5,888 5.12 West north Central 4,849 4.22
Middle atlantic 21,740 18.90 West South Central 5,601 4.87
east north Central 12,675 11.02 Mountain 4,646 4.04
east South Central 5,647 4.91 Pacific 17,705 15.04
South atlantic 24,506 21.13 Canada/other 139 .12
Total mailed 103,371 New England
5.12%
newsstand/single copy 11,629
Total distribution 115,000
Pacific** Mid-Atlantic
15.40% 18.90%
Circulation 115,000
West North
Frequency 4 times/year Central East North
4.22% Central
11.02%
Mountain
4.04%
South
Atlantic
21.31%
East South
Central
4.91%
West South
Central
4.87%
*Summer 2019
**Pacific region includes alaska & HawaiiProduction DIGITAL SPECIFICATIONS
Press-ready PDf files should be emailed
to materials@travel50andbeyond.com.
VACATION PLANNING GUIDE
SPECIFICATIONS
The Vacation Planning Guide ads are
Publisher does not provide proofs of
Vacation Planning Guide ads.
Specifications PDf files need to contain 1/8” bleed
outside trim. files should not contain
rGB or spot colors. Microsoft software is
formatted in-house and are available in
three sizes: Plan aa, Plan a and Plan B.
Plan AA: Six ads per page. advertiser
MECHANICAL REQUIREMENTS
Travel 50 and Beyond is produced
computer-to-plate, printed web offset,
not supported. Images must be at least sends a 4/C image and 75 words of copy. saddle-stitched, and has three columns
300dpi and saved as CMYk or grayscale. Plan A: 12 ads per page. advertiser to a page.
Do not use spot colors. Publisher does sends a 4/C image and 30 words of copy.
not provide proofs of display ads. Plan B: 24 ads per page. advertiser TO SUBMIT MATERIALS OR FOR
sends a B&W logo and 30 words of copy. MORE DETAILED PRODUCTION
ONLINE ADS Digital images must be at least 300 dpi. SPECIFICATIONS, CONTACT:
Dimensions: 250 x 250 px. Save images as CMYk or Grayscale. Dave Hart, Production Director,
JPeG images should be emailed to Convert rGB images and spot colors materials@travel50andbeyond.com,
materials@travel50andbeyond.com. to CMYk. ePS or TIff files are preferred. 713-974-6903
Space Live Area Bleed Trim
Spread* 15 1/2” x 10” 16 1/4” x 10 3/4” 16” x 10 1/2”
Page 7” x 10” 8 1/4” x 10 3/4” 8” x 10 1/2”
2/3 page 4 1/2” x 9 3/8” 5 1/4” x 10 3/4” 5” x 10 1/2”
1/2 page, Horizontal 7” x 4 5/8” 8 1/4” x 5 3/8” 8” x 5 1/8”
1/2 page, Island 4 1/2” x 6 3/4” 5 1/4” x 7 1/2” 5” x 7 1/4”
1/2 page, Vertical 3 1/4” x 9 3/8” – –
1/6 1/3
PAgE PAgE 1/3 page, Vertical 2 1/8” x 9 3/8” – –
SquArE
1/3 page, Square 4 1/2” x 4 5/8” – –
Full PAgE
1/6 page 2 1/8” x 4 5/8” – –
1/2 PAgE
horIzoNtAl *keep live matter and type 1/2” from gutter on both pages.
1/2
PAgE
vErt
2/3 1/3
PAgE PAgE
vErt 1/2
PAgE
ISlANdIN PRINT MATERIALS
Vacation The Vacation Planning Guide is a reader
service section located at the back of
ads are formatted in-house and are
available in three sizes: Plan aa, Plan a
Planning Guide the magazine. readers request more
information by circling an advertiser’s
assigned number on a bound-in reader
and Plan B. Digital images must be at
least 300 dpi. Save images as CMYk
or Grayscale. Convert rGB images to
service card or by visiting Travel50and CMYk. Convert spot colors to CMYk.
Beyond.com. ePS or TIff files are preferred. Publisher
does not provide proofs of Vacation
ONLINE Planning Guide ads.
Vacation Planning Guide advertisers are Plan AA: Six ads per page. advertiser
VACATION PLANNING GUIDE listed on Travel50andBeyond.com with sends a 4/C image and 75 words of
two lines of descriptive text. When a copy to the publisher.
1 2
Lake of
Lake of the
the Ozarks,
Ozarks, Missouri
Missouri -- Recon-
Recon- visitor selects to receive information Plan A: 12 ads per page. advertiser
nect with
nect with loved
loved ones
ones at
at the
the Lake
Lake of
of the
the
Ozarks. Centrally
Ozarks. Centrally located
northern Ozark
northern
located in
Ozark Plateau
in the
Plateau with
the beautiful
beautiful
with year-round
year-round
from an advertiser and submits a sends a 4/C image and 30 words of
attractions, events
attractions, events and
and festivals,
festivals, we’re
we’re so
so
Request your
much more than just a lake. Request
plan your
free vacation guide and plan your Lake
Lake
your completed form, the advertiser’s copy to the publisher.
today. www.funlake.com/charm
getaway today. www.funlake.com/charm
or call 800-FUNLAKE. website link is presented immediately. Plan B: 24 ads per page. advertiser
sends a B&W logo and 30 words of
Sample
To do: get a bigger to do list. Texas...It’s
Texas...It’slike
likeaawhole
wholeother
othercountry
countrythat’s
that’smiles
miles Plan AAs LEAD DELIVERY copy to the publisher.
away from ordinary. Local flavor.
flavor. Breathtaking
Breathtaking scenery.
scenery.Chances
Chancesto toplay
playcowboy,
cowboy,oror
art critic. No matter what kind of adventures you’re looking for,
TravelTex.com. With videos, trip ideas, and places to stay,
for, you’ll
you’ll find
TravelTex.com
find them
TravelTex.com. It’s loaded with all kinds of easy-to-use features like podcasts, every-
them at
has
at advertisers will receive leads that
thing you
videos andneed to know
trip ideas. It’sabout Texas.
designed to It’s
make designed to make
organizing organizing
and sharing yourand sharing
vacation
your vacation plans as simple as can be. Just head to TravelTex.com
plans as simple as can be. Just head to TravelTex.com to order your FREE Texas
FREE
State Texas
TravelState
GuideTravel Guide
and start and start
planning yourplanning your trip today.
trip today.
to order your include the name, address and, when TO SUBMIT MATERIALS OR FOR
3 4
provided, email address of any reader MORE DETAILED PRODUCTION
Go deep inside Alaska, where the unpar- unpar-
Fairbanks
alleled meets the unexpected. Fairbanks
Where to Retire is the only magazine in
America dedicated to helping its readers
who requests more information from SPECIFICATIONS, CONTACT:
energy and
emanates a quality of light, energy and find the ideal retirement town and neigh-
warmth found nowhere else on Earth.
year, the
much of the year, the northern
Earth. For
northernlights
For
lightsshine
borhood. To request a free sample issue
of Where to Retire and receive an oppor-
that specific advertiser. Leads received Dave Hart, Production Director,
shine brightly
brightly here. Inhere. In summer,
summer, the mid-
the midnight sun tunity to subscribe for one year for $18, a
nightboost
will
you is
day
sun will
think
yourboost
the day
already
energyyour energy
when
is already
done.
you when
done.
Fairbanks
think the
trulyFair-
is the
discount of 39% off the newsstand rate,
circle #4 on the accompanying card or
via business reply card and online are materials@travel50andbeyond.com,
banks truly isAlaska.
the unexpected Alaska. For
unexpected
your free
Guide
For your free
Visitors Guide
on Fairbanks,
nali, Interior
Visitors
on Fairbanks,
Denali, Interior andDe-
visit www.WhereToRetire.com.
combined and sent via weekly emails 713-974-6903
Arctic AlaskaandcallArctic Alaska callor1-800-
1-800-327-5774 visit
327-5774 or visit
www.explorefairbanks.com.
www.explorefairbanks.com. in an excel spreadsheet.
Come explore everything the western U.S. has to offer! With the Dude Ranchers’
Association and its 100+ accredited dude and guest ranches, you can experience
an all-inclusive getaway to some of the most scenic and breathtaking areas of the
country. From adventures in culinary and the great outdoors to agricultural and
ecotourism travel, there is something for everyone. Visit duderanch.org or call
1-866-399-2339 to learn more.
5 6 7 8
Sample Company is always welcome! - two two
lakes - a sandy beach -13 family-friendly
family-friendly
Plan As attractions - World’s
World’s Largest
LargestBuffalo
Buffalo--
albino bison. Be Part of the Legend!
Legend!
Olympic Peninsula, Washington
FOR
FOR FASTER SERVICE
FASTER SERVICE
State – Explore the lush Olympic rain
forests, wild ocean beaches, snow-
When choosing a place to retire, Ten-
nessee’s a great
great state
state to
to call
Ten-
call home!
home!
Sample
Fax your order to
capped mountains, magical misty
waterfalls, pristine lakes and rivers
Tennessee is home
home toto urban
urban places
and wide-open spaces, with lots of
places Between Los Angeles and San Fran-
cisco, Pismo Beach is your Wine &
Fax
Plan Bs
your order toor
+1 713-978-6003
+1 713-978-6003
order online at or
and enjoy friendly towns, tribal cul- scenic room to roam. Come experience
experience Waves™ destination. White sandy order online at
Tennessee and we’ll
we’ll show
show you
you how
how
Travel50andBeyond.com
Travel50andBeyond.com
tures and Olympic Coast cuisine beaches, wonderful places to stay and
along the way. 1-800-942-4042, the good life just keeps getting better.
better. outstanding wine, dining, shopping and and request to receive
www.OlympicPeninsula.org. Visit www.retiretennessee.org today!
www.retiretennessee.org today! more. Pismo Beach is Classic California. information via email.
64 Travel 50 & Beyond
SAMPLE PAGE2020 Advertising Rates
Issue Ad Close On Sale Vacation Planning Guide Ad Rates
Winter 2020 11/8/19 1/21/20 Plan AA – Six ads per page, 4/C image and up to 75 words of copy:
Spring 1/10/20 3/17/20 1X rate $2,470 net
Summer 3/6/20 5/12/20 4X rate $2,220 net
Fall 7/3/20 9/15/20
Winter 2021 11/6/20 1/19/21 Plan A – 12 ads per page, 4/C image and up to 30 words of copy:
1X rate $1,380 net
Average Circulation: 115,000 4X rate $1,180 net
General Advertising Rates B&W 4/C Plan B – 24 ads per page, B&W logo and up to 30 words of copy:
2-page spread $15,510 $23,160 1X rate $840 net
Full Page $7,770 $11,580 4X rate $760 net
2/3 Page $6,290 $9,430
1/2 Page $5,030 $7,580 Online Ads
1/3 Page $3,160 $4,620 Advertiser must run a minimum 1/2-page display ad. Rates available on request.
1/6 Page $1,690 $2,340
Agency Commission
We offer a standard 15% commission to recognized agencies on ad rates shown
Premium Positions Frequency Discounts above.
Inside Front Cover $14,180 4% for 2X
Inside Back Cover $13,890 6% for 3X
Back Cover $14,470 10% for 4X
Other special positions add 10%Contacts MAIN OFFICE
5851 San felipe Street, Suite 500
Houston, Tx 77057
SOUTHEAST
(fL, Ga, nC, SC, Va, WV)
rick Gower
RETIREMENT RELOCATION
FLORIDA
Jim Gundry
(713) 974-6903 office (770) 977-3225 office (813) 812-7678 office
(713) 978-6003 fax rick@rickgower.com proftampa@aol.com
alan fox ann DeLuca
PuBLISHer (561) 351-4139 office
SOUTHWEST & WEST SOUTH CENTRAL
Lindsay Lindquist profsfl@gmail.com
(aL, ar, La, MS, nM, ok, Tn, Tx)
aSSoCIaTe PuBLISHer
lelindquist@travel50andbeyond.com nelson Gumm
(nM) EDITORIAL
Dave Hart
(713) 942-7676 office elizabeth armstrong
ProDuCTIon DIreCTor
(713) 942-0277 fax eDITor
dhart@travel50andbeyond.com
nelson@ajrmediagroup.com
Carlee Mausner Carl Glatzel
aDVerTISInG DIreCTor
Connie Blair arT DIreCTor
cmausner@travel50andbeyond.com (Tx Hill Country & rio Grande Valley)
anh Phan
(512) 524-0750 office
aSSISTanT arT DIreCTor
connie@ajrmediagroup.com
NORTHEAST Jennifer Davoren
Melissa Stafford
ManaGInG eDITor
(CT, De, Ma, MD, Me, nH, nJ, nY, Pa, rI, VT) (north Tx & ok)
(972) 978-9818 office Brent Stoller
GLM Communications, Inc.
melissa@ajrmediagroup.com SenIor WrITer
Jackie Tobin
(212) 929-1300 office nicole Juel rebecca Matheson ortiz
STaff WrITer
(San antonio & West Tx)
(210) 460-9940 office Lucy Spicer
WEST, SOUTHERN MOUNTAIN, nicole@ajrmediagroup.com STaff WrITer
& MIDWEST
Holly russell kathryn e. Worrall
(ak, aZ, Ca, Co, HI, Ia, ID, IL, In, kS, kY,
(ar, La) STaff WrITer
MI, Mn, Mo, MT, nD, ne, nV, oH, or, SD,
(806) 543-3691 office
uT, Wa, WI, WY)
holly@ajrmediagroup.com
Liz esterces
(760) 431-1113 office
(760) 431-1114 fax RETIREMENT RELOCATION
liz@pub-rep.com EAST COAST & EAST SOUTH CENTRAL
(aL, CT, DC, De, Ga, Ma, MD, Me, nC, nH,
nJ, nY, Pa, rI, SC, Va, VT, WV)
Susan Soden
(804) 378-2262 office
(804) 378-2272 fax
susansoden@msn.comYou can also read
