Media Kit 2020 Focus on your key markets - Woodworking Network
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Media Kit
2020
Focus on your key markets
TABLE OF CONTENTS MEET OUR TEAM
WOODWORKING NETWORK Peter Page Renee Stritar
Media Integration Manager Media Integration Manager
Southeast, Mid-Atlantic, Midwest, PA, Canada
STAFF 2 New England
pete.page@ renee.stritar@
INTEGRATED MEDIA 3 woodworkingnetwork.com woodworkingnetwork.com
319.777.1003 847.345.3437
AUDIENCE SEGMENTS 4
Emily Rogier Ellen Roundtree
Media Integration Manager Sales Coordinator
West, Southwest
DATA
emily.rogier@ ellen.roundtree@
woodworkingnetwork.com woodworkingnetwork.com
CHANNELS & SITES 6 319.640.6151 847.828.6998
WOODWORKING NETWORK
DATA CENTER 7 William Sampson David Biggs
FDMC Magazine Editor Digital Media Manager
will.sampson@ david.biggs@
PRINT woodworkingnetwork.com woodworkingnetwork.com
203.512.5661 319.899.2771
FDMC & CLOSETS AUDIENCE 8 Karl D. Forth Brendan Linehan
Online Editor Digital Marketing Specialist
RED BOOK 9
FDMC EDITORIAL CALENDAR 10 karl.forth@ brendan.linehan@
woodworkingnetwork.com woodworkingnetwork.com
CLOSETS 12 319.640.0062 224.423.0975
CLOSETS & ORGANIZED STORAGE Karen Koenig Gail Utt
EDITORIAL CALENDAR 13 Editor, Red Book Editor Production Director
karen.koenig@ gail.utt@
DIGITAL woodworkingnetwork.com woodworkingnetwork.com
312.636.7043 319.423.2474
DIGITAL CHANNELS 14 Michaelle Bradford Aly Kelly
Managing Editor, Closets & Art Director
WEB & RETARGETING 15 Organized Storage Editor
EMAIL 16 michaelle.bradford@ alyson.kelly@
woodworkingnetwork.com woodworkingnetwork.com
SOCIAL MEDIA 17 224.443.6239 262.287.2955
Robert Dalheim
Associate Editor
EVENTS
EVENTS SCHEDULE 18 robert.dalheim@
woodworkingnetwork.com
CABINETS & CLOSETS/WPE 19 630.862.8248
SIBO 20
WPE LANCASTER 21 Tim Fixmer Carson C. Fixmer
President/CEO Vice President/
EBC | EXECUTIVE BRIEFING Business Manager
CONFERENCE 22
tim.fixmer@ carson.fixmer@
WMS 23 woodworkingnetwork.com woodworkingnetwork.com
414.807.3540 262.751.6653
IWF 24
Harry Urban Laurel Didier
AUDIENCE RECOGNITION & Publisher Publisher - Closets &
SPONSORSHIPS 25 Organized Storage, Director
of Custom Media
harry.urban@ laurel.didier@
woodworkingnetwork.com woodworkingnetwork.com
RATES & SPECS 708.373.4344 847.334.3038
Dana Carnett
Accounting Manager
DIGITAL 26
PRINT 27
dana.carnett@
woodworkingnetwork.com
312.442.2236
2
INTEGRATED MEDIA
Marketing choices are plentiful and in today’s crowded media space
for consumers’ attention, choosing the right platform for your message is
critical. Your Woodworking Network Media Integration Managers can help
you make the right decisions.
The 2020 media kit from Woodworking Network is arranged by the four
platforms for media; data, print, digital, and events. Each platform is unique
and when you integrate all four platforms you can develop a powerful
marketing campaign. Each platform delivers your message in a different
manner and achieves specific objectives.
Look to the color tabs for the sections you are most interested in or start
at the front and read it page by page. We hope you will share with us
your thoughts on the new navigation and let us know if we delivered the
information you need to make your focused marketing decisions.
Green Tab – Data contains information about the Woodworking
Network Data Center and audience.
Purple Tab – Print takes you through the elements inherent to print
products that prove “Print is not Dead.” It also delivers important
information about our print products, FDMC and Closets &
Organized Storage.
Blue Tab – Digital breaks down the many ways a marketer can use
digital marketing, whether it is online, through email or social.
Red Tab – Events walks you through why people choose to attend
a tradeshow and what’s on the calendar from Woodworking
Network.
3
WOODWORKING MARKET SEGMENT VALUES
Woodworking Network serves the highly diversified North American wood products market totalling an estimated $75
billion. The data presented here is based on the latest information available from government, associations, and research
organizations. Look to the December 2019 FDMC Wood Industry Almanac for updated information.
TOP 5 U.S. STATES FOR WOOD PRODUCTS MANUFACTURING
(based on number of establishments/state)
WOOD CABINETS RESIDENTIAL OFFICE & INSTITUTIONAL ARCHITECTURAL WOODWORK
& COUNTERTOPS FURNITURE FURNITURE & MILLWORK
California, Florida, New York, California, North Carolina, California, Michigan, Texas, Illinois, New York, California, Florida,
Texas, Minnesota New York, Ohio, Florida Florida Texas, Illinois
U.S. total: 8,230 establishments U.S. total: 3,450 establishments U.S. total: 1,538 establishments U.S. total: 1,477 establishments
FIXTURES: SHOWCASES, WINDOWS FLOORING WOOD CONTAINERS
PARTITIONS, ETC. & DOORS & OTHER MILLWORK & PALLETS
California, North Carolina, California, Florida, Texas, New California, Florida, New York, California, Ohio, Pennsylvania,
New York, Ohio, Illinois York, Pennsylvania Texas, Pennsylvania Texas, Illinois
U.S. total: 1,436 establishments U.S. total: 2,401 establishments U.S. total: 1,776 establishments U.S. total: 2,909 establishments
Source: U.S. Bureau of Labor Statistics, 2017. Establishment is a location that generally produces a single product/service. Plants can have multiple establishments.
U.S. MARKET SIZE BY INDUSTRY
(in billions)
*FURNITURE AND RELATED PRODUCTS $19.5
*U.S. Census Bureau projection for 2019.
*U.S. WOOD CABINETS AND VANITIES $9.6
*American Kitchen Cabinet Alliance estimate for 2018.
*U.S. OFFICE, EDUCATION AND HEALTHCARE $16.4
Wood
*BIFMA: Business and Institutional Furniture Manufacturers Association estimate Windows &
for 2017. Doors Furniture
& Related
Products
Hardwood
*CLOSETS AND ORGANIZED STORAGE $12.7 Flooring
*Freedonia Research projection -- $12.7 billion in 2023 with an increase of
3.8% per year.
Closets &
Organized U.S. Wood
*HARDWOOD FLOORING $3.5 Storage Cabinets &
*Grand View Research estimates the North America wood flooring market size was Vanities
at $4.09 billion in 2017. It is anticipated to grow 5.1% annually through 2025.
U.S. Office,
Education, &
*WOOD WINDOWS AND DOORS $13.4 Healthcare
*According to the research firm Statista, wood window and door manufacturing
will reach approximately $13.4 billion by 2022.
Estimated Total: $75.1
Interested in more stats about the wood products manufacturing sectors? Read the December Almanac issue of FDMC.
4
DATA
Good marketers constantly ask questions:
What is our real share of market?
WoodworkingNetwork.com Who are our prime prospects?
1,782,157 users in 2018
How do we reach them?
150,000+ per month
Why should they buy from us?
Who are our competitors?
What is the size of the total market?
The answers to these and many other
Closets & Organized
Storage Magazine questions can be found in the analysis of
20,087 available data.
At Woodworking Network, updating and
growing our database of sites and people in
the woodworking industry is our #1 priority.
Not only do we maintain a database of
more than 90,000 woodworking plants
(sites) and services, but we track crucial
demographics at each site, such as primary
business classification, FDMC 300 ranking,
Daily Brief Newsletter SIC and NAICS codes, and number of
31,746 employees at each site. Within those
sites, we maintain the subscriber data
FDMC Magazine files on more than 100,000 people with
64,702 demographics that include: title, phone
Woodworking number and email addresses. All of this
Network information is updated continuously, every
work day of the year.
Channels
Here are a few suggestions for using
Woodworking Network’s database:
Closets & Organized • Supplement your database with the
Storage Newsletter
Woodworking Network Data Center (see
18,943
next page for more information).
• Research: Woodworking Network can
Live Events
help you script an effective research
23,519 questionnaire to extract critical information
from our audience to help you gain market
insight.
Week in Review Newsletter • Generate sales leads, whether using
24,931 our email products that deliver qualified
leads or creating your own custom e-blast,
Woodworking Network can help you
create a lead generating promotion (more
Red Book Alert Newsletter information on pages 14-17).
32,495
5
DATA
Subscriber Channels
CHANNELS FDMC Closets & Week in Daily Brief Red Book Closets & Custom
Magazine Organized Storage Review Newsletter Newsletter Organized Storage Email
Magazine Newsletter Newsletter List
FDMC 64,702 10,501 23,638 22,749 24,030 9,052
Magazine
Closets & Organized Storage 10,501 20,087 4,228 4,641 5,080 7,713
Magazine
Week in Review Newsletter 23,638 4,228 24,931 21,264 21,105 7,862
Daily Brief Newsletter 22,749 4,641 21,264 31,746 26,029 11,694
Red Book Newsletter 24,030 5,080 21,105 26,029 32,495 13,156
Closets & Organized Storage 9,052 7,713 7,862 11,694 13,156 18,943
Newsletter
Custom Email List 35,321
The chart above represents the number of subscribers we have in each product channel. It also shows the cross-over of
recipients from one product to the other. For instance, only 10,501 of the 64,702 FDMC Magazine subscribers also
receive Closets & Organized Storage. Our audience chooses what they want to receive based on content and what’s most
important to them.
The map below represents the number of sites/plants within top business classifications by state.
Industry Shop & Plant Profile
AK CANADA
55
WA 3,248
NH
22
ME
680 1,038
VT
9
166 1,222
ND
11 155
273 568 100 151
MT
53 68
116 123 2,209 59 88 68
632 32 52 28 87
187
30 9 144 21
57
161
OR 61
23
15
68 MN
110
MA
499
130 ID
117
SD
809
163
NY 560
212
WI
176 1,351 280
248 131 247 567
70 106
MI
52 25 122 809 727
486 569
81
WY 36 566 224 309
20
166 70
14
74
315
158
768
339
1,433
RI
IA
18 331 86
702 1,246
NJ
22 252 27
5 NE 398 887 PA
400
42
NV
576
OH
41 119 676 27
199 201
185 48 119
IL IN 1,054
210
319
70
CT
58 60 973
UT
50 652 125
32 305 974 329
45
WV VA
349 225 400 6676 382
154
CO
27 339
KS DE
454 228 205 146
175 88 173 674
889 119
MO
225 191
100 507
CA 306 1,277 573 35 227 72 62
43 192 368 284 35
84 613 55 381
3,234 234 226 101 123 24
102 172 11
76 136
KY
875 600
MD
52 86 13
505 231 73
939 241 61
106 303 1,083
549 381
NC
457 583
3,317 613 124
OK
412
213
AZ
195
HI NM
200 TN 251
DC
AR
101
267 1,004
81
32
430
152 141
71
79 277
104
487 SC 14
8
437
57 444
30 156 49 93 24
120
10
86
70
443
47
18
203 93
56 MS AL GA 123
64
16
49
132 202 487 858
175
117 271 312
87
TX 150 301
TERR
LA
77
73 168
1,424 40
302 809 17
511 346 172
116 2
End Product Manufactured
687
157 4
382
50 5
FL
1,506
Architectural Commercial/ 239 26
Kitchen, Residential Other
Bath or Furniture & Woodwork/ Institutional Wood/ 2,113
Custom Casegoods
Cabinets
Millwork/
Floors/
Contract
Furniture/Office/
Composite
Products
521
627
INTL
Stairs Store Fixtures 56
289
44
1,582
Total units overall: 91,999* 48
26
Total units: Kitchen, Bath or Custom Cabinets: 31,184; Residential Furniture 240
& Casegoods: 10,093; Architectural Woodwork/Millwork/Floors/Stairs: 11,982; Commercial/Institutional
Contract Furniture/Office/Store Fixtures: 5,808; Other Wood/Composite Products: 28,003; Primary Products Manufactured Unknown: 4,929
*Source: Publishers’ own data, May 2019
6
DATA
Woodworking Data
Network Center
Sites by Primary Business Total Use the Woodworking Network Data Center to supplement
your database and deliver intel to your sales teams to help
Architectural Woodwork 8,136
them strategically plan their sales approach. The Data Center
Builders/Remodelers 5,659 contains a database of more than 90,000 woodworking sites
and plants.
Closet/Component Manufacturer 4,178
Commercial/Institutional Contract Furniture 4,845
Woodworking Network Data Center reports are delivered in
Designers 2,942
an Excel file and can easily be married to mapping software.
Educator/University 508 Here’s what your report will include:
Garage/Component Manufacturer 1,563
Company Name
Address & Phone
Residential/Commercial Cabinet Manufacturer 30,815 Primary Business Classification
Laminator/Panel Processors/Countertop Mfg 1,832 Number of employees
FDMC 300 ranking if applicable
Millwork/Floors/Stairs 4,288 SIC/NAICS codes if available
Office/Store Fixtures 1,450
Residential Furniture & Casegoods 10,148 Pricing: $7,900 for the full Woodworking Network Site
Other Wood/Composite Products 6,362 Database
Other allied to the field 2,638 Demo/Geo sorts are 15 cents/site with a $5,000 minimum
Primary Product Manufactured Unknown 4,929
Independent Architects, Designers and Specifiers 311
RTA Furniture 621
Custom Interior Woodwork 774
Grand Total 91,999
7
PRINT
FDMC Print Edition
FDMC, the flagship publication of Woodworking Network, 41,637
serves manufacturers of furniture, displays, millwork and
cabinetry. Published for more than 40 years FDMC is a
trusted resource for woodworkers across North America.
64,702
FDMC subscribers
Both Print
& Digital
Editions FDMC Digital Edition
3,388 19,677
• 100% of our print subscribers request the magazine
whether it’s FDMC or Closets & Organized Storage. No one
receives the print edition without requesting it.
• 65% of FDMC subscribers request a print edition, only 30%
Closets & Organized Storage Print Edition
ask for it digitally and 5% ask for it in print and digitally.
14,356
• 71% of Closets & Organized Storage subscribers request
a print edition, only 13% ask for a digital version and 16%
ask for it in print and digitally.
Closets & Organized Storage delivers 6 issues per year to
professionals in the closets, garage and home organization
industry. This lucrative niche market is growing by leaps and
bounds year over year.
20,087
Closets & Organized Storage
subscribers
Both Print
& Digital
Editions Closets & Organized Storage
3,141 Digital Edition
2,590
8
PRINT
The Annual Red Book Resource Guide for Best Practices is
produced each April as a separate edition to FDMC. This print
product is sent to the entire FDMC database. The Resource
Guide takes the reader through each process within a typical
woodworking plant. Each chapter delivers FAQ’s, Case
Studies, Products and How-To’s pertinent to that product or
process category. The Red Book should be on everyone’s 2020
Calendar. Check out Red Book’s Value Add:
Print - All print advertisers are listed in Red in the Directory &
Resources pages. Advertisers also receive a free product photo
and copy to ensure visibility in this blockbuster issue.
Enhanced Listing – the Red Book guide to equipment and
supplies is a user-friendly database of thousands of companies.
If you want to show up in the top of the search, buy an
enhanced listing for only $975 per year. As an added bonus,
your enhanced listing online will include a logo, photos and
company information to encourage visitor clicks to your site.
Check out the Red Book alerts for even more value add
Red Book Alerts – these weekly e-newsletters are sent every
Wednesday. They are product specific which translates to
more qualified clicks. They are sent to opt-in subscribers of
more than 37,000 woodworkers. Text ads are only $620 per
send. Advertisers with an enhanced listing on Red Book online
will receive a free product listing on an appropriate Red Book
Alerts.
2020 Red Book Alert Schedule
Date Feature Date Feature Date Feature
8-Jan Finishing & Sanding 6-May Finishing & Sanding 2-Sep CNC Machining
15-Jan Cutting Tools 13-May Dust Collection 9-Sep Panel Product/Laminates/Veneers
22-Jan Wood Components 20-May Wood Components 16-Sep Wood Components
29-Jan Gluing/Laminating/Edgebanding 27-May Solid Wood Machining 23-Sep Solid Wood Machining
5-Feb Solid Wood Machining 3-Jun CNC Machining 30-Sep Gluing/Laminating/Edgebanding
12-Feb Dust Collection 10-Jun Panel Product/Laminates/Veneers 7-Oct CNC Machining
19-Feb Wood Components 17-Jun Wood Components 14-Oct Wood Components
26-Feb Finishing & Sanding 24-Jun Cutting Tools 21-Oct Finishing & Sanding
4-Mar CNC Machining 1-Jul CNC Machining 28-Oct Cutting Tools
11-Mar Panel Product/Laminates/Veneers 8-Jul Panel Product/Laminates/Veneers 4-Nov Dust Collection
18-Mar Wood Components 15-Jul Wood Components 11-Nov Wood Components
25-Mar Solid Wood Machining 22-Jul Cutting Tools 18-Nov Solid Wood Machining
1-Apr Gluing/Laminating/Edgebanding 29-Jul Finishing & Sanding 25-Nov Gluing/Laminating/Edgebanding
8-Apr CNC Machining 5-Aug Dust Collection 2-Dec CNC Machining
15-Apr Panel Product/Laminates/Veneers 12-Aug Wood Components 9-Dec Panel Product/Laminates/Veneers
22-Apr Wood Components 19-Aug Solid Wood Machining 15-Dec Wood Components
29-Apr Gluing/Laminating/Edgebanding 26-Aug Finishing & Sanding 22-Dec CNC Machining
9
2020 FDMC EDITORIAL CALENDAR
Month Editorial Topics Product Focus Closing Dates/
Materials Due
January Small shop: Path to professionalism Hardware Closing: 12/6
Material due: 12/10
Technology: Tooling
February Exclusive report: FDMC 300 Software Closing: 1/10
Material due: 1/13
Lean manufacturing
March Exclusive report: Cabinet trends survey Finishing & Sanding Closing: 2/5
Material due: 2/10
Gene Wengert on solid wood technology
April CNC Technology Components & Closing: 3/5
Outsourcing Material due: 3/10
Small shop: Path to professionalism
Finishing Forum
*Red Book also published this month
May Lean manufacturing Wood Waste Closing: 4/6
Management Material due: 4/10
Appeal for Pricing Survey projects
June Woodworking technology Tooling Closing: 5/5
Material due: 5/11
Finishing Forum
*IWF Pre-Show Planner also published this month
July IWF Show Issue Show Products Closing: 6/5
Material due: 6/10
Small shop: Path to professionalism
Gene Wengert on solid wood technology
August IWF Update Issue Hardware Closing: 7/6
Material due: 7/10
Manufacturing technology
September Veneer & Veneering Components & Closing: 8/5
Outsourcing Material due: 8/10
Gene Wengert on solid wood technology
Finishing Forum
October Exclusive report: Wood Industry Market Leaders, CNC Automation Closing: 9/4
40 Under 40, WOOD 100 Material due: 9/10
Small shop: Path to professionalism
November Exclusive report: Pricing Custom Woodwork Wood Waste Closing: 10/6
Management Material due: 10/12
Education & training
December Exclusive Woodworking Almanac & Editors’ picks of Top Closing: 11/5
Industry Forecast for 2021 Products of 2020 Material due: 11/10
10 *subject to change2020 FDMC SPECIAL EDITIONS
Every issue of FDMC covers these critical topics to woodworking businesses:
• Gene Wengert, Wood Doctor
• Coverage of Furniture, Millwork and Cabinet manufacturing
• Case studies of successful woodworking companies
• Industry News & Events
• Products
• In the Shop: Hands-on product reviews and shop advice
• Design & Materials
Month Editorial Topics Product Focus Closing Dates/
Materials Due
Red Book A resource guide for Featured products from Closing: 3/12
Best Practices on all facets of all market segments Material due: 3/19
woodworking manufacturing
(April)
IWF Pre- Comprehensive IWF Show Products Closing: 5/11
Show Preview Material due: 5/15
Show
Planner Floor Map
Exhibitor List
(June)
Show Schedule &
Seminar Slate
IWF Now! New show information IWF Featured Products Closing: 6/26
and happenings Material due: 6/29
at IWF
(August)
World’s largest IWF
floor map with exhibitor
listings
11PRINT
• The Magazine - Bi-monthly Closets & Organized Storage is
sent to more than 20,000 subscribers which represent these
important business classifications:
- Closet and garage component manufacturers,
franchises, retailers and dealers
- Custom remodelers and woodworkers
- Kitchen & bath cabinet manufacturers
- RTA furniture component manufacturers
- Custom builders
- Designers
Closets & Organized Storage subscribers read at least 3 out
of every 4 issues because they cannot find the information
they need anywhere else. NEW IN 2020: We will be adding
more content to address their design and material needs.
Kenn Busch, publisher of Material Intelligence, journalist and
architectural photographer, will be a regular columnist to
Closets & Organized Storage. Kenn specializes in creating
educational content for architects and interior designers, and
in-depth coverage of international design and materials fairs.
• The Newsletter – every Thursday the Closets & Organized
Storage newsletter is sent to more than 25,000 home
organization professionals. You can get your sales message
in front of these prequalified subscribers for only $620 per
send, see page 16 for more information.
• The Website – closets-storage.com – recently redesigned
and part of the woodworkingnetwork.com. Banner ads, text
ads and native advertising opportunities are available (see
pages 14-15 for more information).
• Cabinets & Closets Conference and Expo – annually the show
travels around the USA to deliver local crowds for the expo and
a national audience for the conference. Exhibitors of supplies
and equipment show their wares to this niche market of more
than 700 purchasing influencers that attend the expo.
Cabinets
The 2020 Cabinets & Closets Conference and Expo will
once again co-locate with Wood Pro Expo in Arlington,
Closets
Texas. Arlington is home to many great attractions and is
only a 15-minute drive from the Dallas Airport. The Top Shelf
Awards reception will take place the evening of the first
night of the expo, on March 12 at AT&T Stadium, one of
the most iconic NFL football stadiums in the country. (More Conference and Expo
information on page 19)
122020 CLOSETS & ORGANIZED STORAGE EDITORIAL CALENDAR
Every issue of Closets & Organized Storage • Case studies of beautiful organization
delivers information that our audience has projects of closets, garages and other rooms
asked for, such as: • Sales & marketing tips
• Products to help the audience enhance their • Trends in panels and surface materials
designs and projects • What makes award winning designs
Month January | February March | April May | June
Editorial Successful installs 2020 Top Shelf Designs Award Storage solutions for the attic and
Topics winners basement
Cabinets & Closets Preview
In the garage: cabinetry to flooring Cutting-edge surface trends
Cabinets & Closets show issue
Product Power Tools Edgebanding Materials Panel Saws
Focus
Closing Date/ Closing: 12/19 Closing: 2/21 Closing: 4/20
Materials Due Material due: 12/23 Material due: 2/25 Material due: 4/23
Month July | August September | October November | December
Editorial IWF Show issue Design issue 2021 Trends & Forecasts
Topics
Trends in lighting Designer profiles and top trends Beyond closets: Discovering new
in interior design opportunities
Product Decorative Hardware Software Cabinet Components
Focus
Closing Date/ Closing: 6/22 Closing: 8/20 Closing: 10/21
Materials Due Material due: 6/25 Material due: 8/24 Material due: 10/23
*subject to change
13DIGITAL
Consider the benefits of using digital in a marketing NEW IN 2020:
campaign: • Online - Roadblock ads, video ads, expanded
retargeting options
• results are immediate • Digital - Webinars and podcasts with sponsorship
• target ads to specific demographics opportunities
• collect data and append your own database • Email - Custom Lead Nurturing and Trigger email
campaigns
Determining which type of digital media to use is not Your Woodworking Network Media Integration Manager
as straightforward. You will want to clearly define your can walk you through the options.
campaign’s objective...is it brand awareness, product
introduction, lead-gen etc.? Effective integration of your
chosen media elements will help you yield the best results.
14DIGITAL
WoodworkingNetwork.com attracts more than 150,000 visitors and delivers 300,000 pageviews per month. This powerful
website is content rich, providing valuable information for every professional woodworker.
Woodworking Network has several options for marketers to brand their products, drive traffic to their sites and generate leads.
Here are a few options to consider:
• Display ads in multiple positions and sizes, see page 27 for options
• Text ads, the number one option for the highest CTR (click through rates)
• Welcome ads are especially effective for events and specific announcements
• Roadblock ads will allow you to command the attention of our visitors for a single day
• Retargeting Woodworking Network visitors or look-alike audiences allows your ad to follow a qualified visitor’s browsing habits
• Video ads, don’t just tell them, show them what your product is about
There is an option for any advertising budget!
15DIGITAL
Consider the benefits of your message embedded into one of the Woodworking Network’s e-newsletters. Our newsletters
deliver measurable engagement and readerhip. Pricing for e-newsletters is as follows:
• Text ads in the weekly, daily and event newsletters are $620 per send
• Showcase Newsletters (provide sales leads) $1,550 per send
• Breaking News (exclusive) $750 per send
• Custom E-Blasts (see below)
• Consider adding lead nurturing and/or trigger emails to a custom campaign
As Needed Weekly Daily Monthly
Events Breaking News e-Newsletters e-Newsletters
- we keep 1 month prior to 3-6 months out
our audience the event, Sneak from the events,
Peek e-blasts, bi-weekly 1-3
informed as
every Tuesday months from the
events occur, 6 weeks before event
16% open events
rate, 37,000
audience
Daily Brief Week in Monday -
Review, the best Saturday at 6am
of the previous CDT, 16% open
week’s Daily
rate, 34,000+
Brief
audience
Red Book Every
Wednesday at
9am CDT. Red
Book Alerts
are product
specific which
guarantees
qualified opens,
15.5% open
rate, 37,000+
audience
Showcase CNC Insider
and New
Product
Showcase -
These newsletters
deliver leads!
25% open
rate, 32,000
audience
Closets & Every Thursday,
Organized this e-newsletter
Storage is sent to
closets, garage
& storage
professionals,
16% open
rate, 25,000+
audience
Custom Let Woodworking Network help you deploy your custom message to the right
E-blasts audience. $4,200 per send for full list of 39,000 qualified woodworkers. Or
you pick the list by choosing demographics and/or geo selects, $500 set-up
charge, 10,000 minimum at $160/1,000 addresses
16DIGITAL
Social Media
Engagement, we
Looking for an alternative way to ran Best in Modern
reach the professional woodworking Cabinetry contest
audience? Is your company celebrating for a few years –
a major milestone? Do you have a new posts optimized for
product to launch? Are you looking engagement (entries &
for information from woodworkers voting)
as far as products, buying intentions,
and or brand recognition? Or are you
just looking for a new way to engage
woodworkers and develop new leads?
If you answered yes to any of these
questions, then Woodworking Network
has a solution for you: Integrated
Lead generation,
Social Media!
users filled out
forms with custom
Woodworking Network provides a
questions and contact
turnkey solution to help you create a
information
promotion that will reach the exact
audience you want and will deliver
the results that you and your market
manager set.
Custom Interactive Social programs
start at $4,500 and may include
YouTube, Twitter, LinkedIn and
Facebook posts. Pricing is determined
by the total audience used, number of
posts and length of program as well as
additional tools such as banner ads,
e-blasts and print ads.
Your Media Integration Manager can
help you determine the right program Traffic, promoted
for you. video post to
targeted audience
in support of
Woodworking Network’s social media specific products
accounts and followers:
48.7K 4.1K 5.8K
followers subscribers followers
17.5K
followers
12K
followers in 2K
followers
17EVENTS
Meet, greet and let the show begin!
Events are powerful tools for positioning your brand and finding new prospects. There are several ways to participate in an
event but before you commit, do you know why business people attend events? Meetings Imagined conducted a research
study of why individuals choose to attend events. From their 7,000 respondents here are their Top Three reasons:
1. Education – 91% of respondents said education was the #1 reason for attending an event.
2. Networking Opportunities – second highest ranking from 75% of the respondents. They want to make new connections,
especially true of millennials
3. Destination/location – 82% of the respondents said that location influences their decision to attend.
And, the #1 reason woodworkers attend Woodworking Network Events…is to find new products.
At Woodworking Network this is the criteria we consider in the production of an event. The next 5 pages will describe the
upcoming events from Woodworking Network. Check them out!
Cabinets Cabinets & Closets and Wood Pro Expo
Closets
Conference and Expo
March 11-13, 2020,
Arlington Convention Center, Arlington, TX
SIBO
April 23-25, 2020
Drummondville, Quebec
Wood Pro Expo
October 2020
Warehouse at the Nook, Lancaster PA
EBC | Executive Briefing Conference 2020
November 8-10, 2020
The Broadmoor, Colorado Springs, CO
Woodworking Machinery & Supply
2021 Conference and Expo (WMS)
October 28-30, 2021
International Centre, Mississauga (Toronto)
18EVENTS
where
design meets
manufacturing
Cabinets
Closets
co-locates with
Conference and Expo
Arlington Convention Center,
Arlington, TX | March 11-13, 2020
Texas is home to more than 4,500 woodworking manufacturing plants and
ranks in the Top 5 states for cabinet manufacturing, flooring, architectural
woodworking, millwork and office furniture. It’s no wonder we chose Texas for
the next Cabinets & Closets and Wood Pro Expos.
The 2020 Top Shelf awards and exhibitor reception will be held at the AT&T
Stadium, home of the Dallas Cowboys! This amazing event is a great place to
network with attendees and peers.
Call Patrick Filippelli for more information at 800-752-6312, ccce@heiexpo.com
- or -
Download the prospectus at woodproexpotexas.com or cabinetsandclosetsexpo.com
19EVENTS
SIBO is BACK!
Salon Industrial du Bois Ouvré
April 23-25, 2020 at the New Centrexpo
Cogeco, Drummondville, Québec
The three-day SIBO 2020 will present
the largest gathering place for Quebec
woodworking professionals to connect with
each other and with key manufacturers
and suppliers of equipment, software,
hardware, raw materials and more.
Woodworkers will come to SIBO to find
innovative products and solutions to
help them increase productivity. SIBO
will allow them to:
• Compare products and services
offered by multiple vendors
• Upgrade machinery
• Find tooling, software and
accessories to increase productivity
• Learn new concepts that will help them
fine-tune or reinvent their operations
SIBO 2020 is your best opportunity
to connect with key executives of the
Quebec wood products industry, most
of whom do not attend any other
woodworking trade show.
Centrexpo Cogeco, Drummondville,
Quebec is within a 90-minute drive of
70% of the population and the vast
majority of businesses in Quebec.
For more information or to reserve
exhibit space, contact:
SIBO Exposition Management
c/o Hall-Erickson, Inc.
Attention Rich Widick
800.752.6312
sibo@heiexpo.com
siboexpo.ca
20EVENTS
WPE – Wood Pro Expo Lancaster PA
Spooky Nook Sports Center, Manheim,
Lancaster County, PA
A regional marketplace for
woodworking professionals in furniture,
cabinets, millwork, fixtures, storage
solutions and other wood products
October 2020
“2020 | The Year of Perfect Focus!”
Wood Pro Expo Lancaster’s two-day run
October 18-19, 2018, drew nearly 700
attendees and attracted more than 65
exhibitors in 12,000 sq. feet of exhibit
space, and the 2019 event also looks
to be a success. According to Lewis
Goldman, managing partner, feedback
from attendees and exhibitors has been
evaluated to make the 2019 event even
better. “Educational features such as the
Running Machinery Program and our
classroom sessions and keynotes are
very important to us,” he said.
To reserve booth space, advertising
or sponsorship opportunities, please
contact:
Lewis Goldman
lewis@woodproexpo.com
800-969-2212
woodproexpolancaster.com
21EVENTS
Executive Briefing Conference (EBC)
November 8-10 at the Broadmoor,
Colorado Springs
EBC is the premier event that connects
forward-thinking professionals to
network and explore new ways to
INSPIRE | IGNITE | CREATE CHANGE
lead and succeed. EBC provides
strategic and practical information that
addresses technological challenges APRIL 14-16, 2019
and innovations; emerging trends
in materials and design, best
business practices and exciting new
opportunities. As an EBC partner, you
have the opportunity to network and
support this event for hundreds of key
decision makers from some of the
most influential companies within our
industry. Take a look at the attendance
from this year’s event in San Jose, CA.
• 23 Companies were represented
from the FDMC 300 of top-ranking
CONFERENCE PROGRAM
woodworking companies in North
America.
• Seven 40 under 40 honorees
• Four Woodworking Network
Market Leaders
• 50% of the attendees are from
companies with more than 100
employees
• 50% of the attendees are owners
or CEOs of their companies
Here is a list of some partner
opportunities for you to stand out
among this elite group of executives:
What When Cost Details Value Add*
Platinum Partner Entire Event $25,000 Exclusive in your 2 comp registrations +
product category 2 at 1/2 price
Dinner Sponsor Sunday & Monday $15,000 3 available 2 comp registrations
Lunch Sponsor Monday, Tuesday $12,500 3 available 1 comp registration
Breakfast Sponsor Monday, Tuesday $10,000 3 available 1 comp registration
Plant Tour Sponsor Monday $5,000 3 available 1 comp registration
Keynote Sponsor Sunday, Monday & Tuesday $5,000 each 3 available 1 comp registration
After Hours Reception Sunday & Monday $5,000 each 1 each night 1 comp registration
*All partners/sponsors will be acknowledged in pre-promotion materials, on signage and from the podium at the event. Sponsors may also provide one
item for the attendee goody bags.
22EVENTS
2021
Woodworking Machinery & Supply
Conference & Expo
The National Event for Canada’s
Wood Industry
The International Centre,
Mississauga, Toronto, Canada
October 28-30, 2021
For more than four decades, WMS
has connected Canada's professional
woodworking buyers with the
world's most prominent machinery
manufacturers and suppliers. WMS
2017 attracted attendees from 9
Canadian provinces and 2 territories.
WMS is the marketplace for
woodworking professionals!
97% of exhibitors responded to the
2017 WMS survey that the show met
or exceeded their top 3 goals!
94% of the attendees at the 2017 WMS
recommended or made final purchasing
decisions for their companies
For more information contact
Rich Widick at rwidick@heiexpo.com,
800-752-6312
As of June 2019, there are a few booths
available for the 2019 edition of WMS.
23EVENTS
IWF ATLANTA
International Woodworking Fair
Atlanta, GA
August 25-28, 2020
Georgia World Congress Center
IWF Official Pre-Show Planner - June
• Mailed with the June issue of FDMC
• Digitally sent with the June and July
issues of FDMC and sent to the IWF
Pre-registration list
• Closing May 11, Materials May 15
FDMC IWF Show Issues - July and August IWF Now!: Distributed the first 2 Ad space (includes both days):
Bonus distribution on the IWF expo floor days of the show to all attendees Spread - $5,000
July Show issue contains Challengers Award at entrances and registration in the Full page - $2,600
Finalists and other important show information Georgia World Congress Center and Half page - $1,300 (no islands please)
at our booth. We are the only Daily
August Update issue reports on current allowed to do this. IWF Now! provides Product Sneak Peek E-Mails, IWF Edition
IWF happenings the most comprehensive and World’s 6 weeks leading up to the show. New
Largest IWF floor plan; advertisers will in 2020: Sneak Peeks will also be sent
Closets & Organized Storage IWF be highlighted. Attendees scramble to on Wednesday - Friday 8/26, 8/27,
Preview Issue - July/August get their copy each day to stay up-to- 8/28. 6 spots available @ $620 each
Bonus distribution on the IWF Expo Floor date with show happenings and things
Previews closet and home storage to do after hours.
exhibitors’ products Closing 6/26, Materials due 6/29
24EVENTS
Co-Branding & Sponsorship Opportunities
Program When Sponsorship Details Benefits
Wood Industry Annual, $10,000 Includes acknowledgment at Wo
odw
orking Netwo
rk
40 Under 40 - Jan. 1, 2020 the Woodworking Leadership
Class of 2020 3 non-competing annual Reception and Symposium
UNDER
sponsorships available during IWF 2020
Cla s
s of 2020
FDMC 300 February 2020 $3,000 exclusive Ranking of the 300 biggest
sponsorship woodworking companies is
published in the February
issue of FDMC
Top Shelf March 2020 $5,000 Awards presentation at the
Awards Cabinets & Closets Expo,
6 sponsorships available March 12, 2020 at the
AT&T Stadium, Arlington TX
Young Early 2020 $3,000 exclusive Awards presentation at the
Woodworking sponsorship Wood Pro Expo in Arlington,
Professionals TX - March 13
Veneer Tech Summer 2020 $5,000 exclusive Awards presentation at the
Craftsman’s sponsorship 2020 IWF in Atlanta, GA
Challenge
WOOD 100 Fall 2020 $3,000 exclusive Winners announced
sponsorship in the October FDMC
Leadership issue
Strategies for Success
Market Leaders October & $3,000 exclusive Results published in the
November sponsorship October Leadership issue
2020 and acknowledged at the
November 2020 EBC at The
Broadmoor.
Pricing Custom November $3,000 exclusive Results are published in the
Woodwork 2020 sponsorship November issue of FDMC
25PRINT RATES & SPECS
Ad Unit Standard Dimensions 2020 FDMC PRINT 2020 CLOSETS & ORGANIZED
(showing bleed dimensions) width x depth ADVERTISING RATES STORAGE PRINT
All rates are gross and include 4-color ADVERTISING RATES
All rates are gross and include 4-color
Inches Millimeters 1X 6X 12X 1X 6X
Spread (2 facing pages) 16 x 10.75
• Bleed = 16 x 10.75 (see dimensions for 388 x 254 $8,426 $7,848 $7,271 $7,802 $6,468
• Live area = 14.75 x 10 live area and trim)
Full page
• Bleed = 8.125 x 10.75 8.125 x 10.75
• Live area for a full page (see dimensions for 188 x 254 $5,769 $5,245 $4,825 $4,458 $3,696
with bleed is 7.375 x 10 live area and trim)
• Trim = 7.875 x 10.5
*NO BLEED ON FRACTIONAL ADS*
2/3 page 4.5 x 10 114 x 254 $4,043 $3,814 $3,559 n/a n/a
1/2 page
Island 4.5 x 7.5 114 x 191 $3,775 $3,565 $3,355 $2,770 $2,390
Horizontal 7.375 x 4.625 188 x 118
$3,460 $3,250 $3,145 $2,668 $2,304
Vertical 3.375 x 10 85 x 254
1/3 page
Horizontal 7.375 x 3.25 188 x 83
Square 4.5 x 4.625 114 x 118 $2,410 $2,284 $2,200 $1,637 $1,516
Vertical 2.125 x 10 54 x 254
1/4 page
Horizontal 7.375 x 2.625 188 x 60
$1,780 $1,675 $1,570 $1,334 $1,213
Vertical 3.375 x 4.625 85 x 118
1/6 page
Banner 7.375 x 1.5 188 x 38 $1,559 $1,454 $1,349 n/a n/a
Keep all live area material 0.25˝ (13mm) away from edges (page trim size 7.875˝x 10.5˝ or 200mm x 267mm). Classified rates:
Ad size 1X 6X 12 X
Cancellations (rates are per insertion)
Print: Cancellations cannot be accepted after the 1st of the month preceding issue date. If new ad material is not re-
1” x 1 col. $250 $225 $200
ceived by closing date, publisher reserves the right to bill for space ordered and repeat a previous ad of same size.
2” x 1 col. $325 $310 $295
Short Rates and Rebates 3” x 1 col. $385 $345 $325
Unearned rates will be short-rated and additional earned frequencies will be rebated on the final insertion in any 12
4” x 1 col. $450 $425 $400
month period.
5” x 1 col. $500 $475 $425
6” x 1 col. $550 $525 $500
Please provide ad materials in one of the following formats: service (e.g., Dropbox, YouSendIt).
• .PDF (PDF/x-1a or distilled with Press Quality job settings) - Proofs: Proofs are preferred, but MUST be supplied with
PREFERRED FILE TYPE all color critical ads. Progressive proofs, matchprints, SEND AD FILES TO:
Cromalins, etc. are acceptable. Email: ads@ccimedia.net
All images MUST be at least 300 dpi. Identify “For Position Only” by clearly labeling. FTP: FTP software is required and can be obtained for
Convert files to process colors (CMYK). Pantone and spot colors will free from FileZilla: https://filezilla-project.org
be converted and may cause a color shift. We cannot accept files from the following programs: Host: 035f999.netsolhost.com
Print file modifications: If supplied digital files require additional Microsoft Word, Microsoft Publisher or Power Point, User: ads_ccimedia
work, charges over $15 will be billed to the advertiser. Crude paint programs (Paint or MacPaint), Spreadsheet Password: Admaterial2013
Acceptable Media: FTP, CD, email (8Mb limit) or cloud file sharing database (i.e. Excel).
26DIGITAL RATES & SPECS
Ad Unit Dimensions* Rate
970w x 90h
1 Leaderboard $75 cpm
(320x50 mobile)
Medium
2 Rectangle 1 300w x 250h $75 cpm
&2
Half Page
3 300w x 600h $65 cpm
Banner
Welcome
4 300w x 250h $100 cpm
Banner
300x250 image, text ad link, 7
5 Brand Voice word headline, 50 word body
copy $100 cpm
Block all the
ad spots for
1-5 Road Block Multiple ad sizes
one day at
$150 CPM
Woodworking
Network visi-
tor campaigns
at $75 CPM or
Multiple sizes
Retargeting Woodwork-
available
ing Network
look-alike
campaigns at
$65 CPM
• High Res Image (300 dpi)
• Headline: 7 words max
Newsletters • Body Text: 50-70 words max
(depending on digital product)
• URL required
In-Banner Video ads, please see the below requirements:
• Rich Media IBV ads in dimensions 300x250, 300x600, 728x90
• Audio must be off at start and user controls are required for prog-
ress bar, play/pause/stop buttons, and mute/unmute button
• First image must be static, no animations to start – must provide a
static image and link for use when browsers do not support video
• Autoplay limited to 30 seconds maximum, no loops without
user-initiation
• Image GIF/JPG: 50k max initial file size, up to 2MB max addition-
al (polite) secondary video file
File Format: JPG, GIF, or FLASH
(All Flash ads must contain Click Tags to be tracked.
No embedded URLs.)
Resolution: 72 dpi
Color Mode: RGB
File Size: 50k or less
There is a minimum number of 10,000 impressions allowed for
all web ad campaigns.
Cancellations
Digital: Cancellations must be received within 30 days of initial place-
ment. Cancellations following 30 days after placement of order will be
billed to the advertiser in full.
27Our commitment to the future of wood products manufacturing
The Woodworking Network
Historic Library
The volumes contained in this library
Industry Support
represent the work of more than 500
people employed by more than a dozen
Throughout its history, CCI Media, the parent company of the
publishing companies, spanning over 80 Woodworking Network, has been actively engaged in supporting
years. They contain 15 different periodical and promoting the educational efforts aimed at preparing tomorrow’s
titles, all serving the diverse wood woodworking workforce. In 2019 we took two major steps forward.
products manufacturing industry in North First, we established a scholarship fund to assist students at the
America. These periodicals chronicle the MiLL National Training Center in Colorado Springs. With generous
evolution of processes, practices, contributions from Willy and Ingrid Volk of European Woodworking,
techniques, methods, and technologies that the guidance and support of Rob and Sheila Roszell, and matching
have changed the way we manufacture contributions from the Woodworking Network, we established the
furniture, cabinets, millwork, store
Woodworking Network/Volk Scholarship with initial funding in the
fixtures, and other specialized wood
amount of $20,000. We look forward to growing this fund annually.
products. This library is made possible
through generous donations by Tim and
Carson Fixmer of CCI Media, and Willy
and Ingrid Volk of European Woodworking Second, the students of the MiLL (Manufacturing Industry Learning Lab)
Machinery. It is housed at the MiLL designed, constructed and assembled a library on the MiLL campus to
National Training Center in Colorado house the Woodworking Network Historic Library. There you will find
Springs, CO., to provide public access to more than 80 years of periodicals in cloth bound volumes of 15 of the
the history of wood products historic titles that have served the industry over the decades. It is open
manufacturing in the United States and to the public and we encourage you to stop by the MiLL, visit with the
Canada. Dedicated May 21, 2019 students and browse the library at any time.
WOODWORKING NETWORK Comp-2 04/24/2019 / 16w x 26h / Bronze / Single Line / Brown Leatherette / DS
Corporate Citizenship
The
We believe in corporate citizenship and encourage others to join us in
Woodworking Network/Volk these efforts to help our industry thrive. We encourage you to support
Scholarship these efforts with the confidence that 100% of the scholarship funds are
Established January 1, 2019 by: earmarked for use by students for tuition, supplies and WCA Passports.
All contributions you or your company make to the Woodworking
Tim & Carson Fixmer Network/Volk Scholarship fund will be deeply appreciated and
CCI Media, LLC wisely applied. The scholarship funds are managed by the Peytonway
Willy & Ingrid Volk Foundation, a 501c3 and all contributions are tax deductible.
European Woodworking
Machinery, Inc.
Rob & Sheila Roszell To contribute back issues of magazines to the library or funds to the
scholarship program, contact Tim Fixmer via email:
Woodworking Network
tim.fixmer@ccimedia.net.
In recognition of the ongoing need for
trained professionals in wood products
manufacturing in North America, this
scholarship fund was established to
assist students of the MiLL wishing to
attain employment as woodworking
professionals. Scholarships are awarded
to those individuals who meet all criteria
established for qualification and who
have demonstrated exemplary behavior
in safety, craftsmanship, creativity, CCI Media, LLC
ingenuity, and scholastic achievement. 2240 Country Club Parkway SE
We celebrate the following students for
their remarkable performance: Cedar Rapids, IA 52403
woodworkingnetwork.com
WOODWORKING NETWORK (VOLK) Comp-2 04/24/2019 / 14w x 24h / Bronze / Single Line / Brown Leatherette / DSYou can also read
