Media Kit 2020 - l'Orafo Italiano
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Media Kit 2020
S i n c e 1946
For over seventy years, l’Orafo Italiano has been focusing on the jewellery
world with all its incomparable heritage of technique, artisanship,
suggestions and values. In fact, since 1946 l’Orafo Italiano has been the
specialised bilingual magazine considered as the best known and influential
in the sector on a national and international level, for both the quality of its
content and its image. Each issue presents the most up to date product trends
and qualified experts deal with subjects that are relevant for the goldsmith
world: economy, marketing, communication, technology, gemmology,
design. For both operators and enthusiasts alike, l’Orafo Italiano represents
a fundamental means to get updated, a cultural reference point and a source
of inspiration.
p ri nt ru n
& DI S T R I B U T I O N
ex c l u s i ve 14 .000
AVERAGE PRINT RUN
JEWELLERY STORES 8.9 00
MANUFACTURERS
FOREIGN OPERATORS
DISTRIBUTION 1.4 00
1.6 00
Dubai Gold Center
NEWSSTANDS / BOOKSTORES / 1.000
VIP LOUNGE ip Lounge of Linate, Malpensa, Bologna, Verona, Florence,
V
Venice and Naples airports
TRADE FAIRS / MEDIA 1.100
“Hudson News” newsstands of Linate, Malpensa and Milan
Shipped by postal subscription. Central railway station
On sale at airport newsstands.
Four and Five Stars Hotels in Milan
Distributed in all jewellery trade fairs.
International department stores
VicenzaOro, Oroarezzo
Hong Kong Jewellery & Gem Fair
JCK Las Vegas, JA New York
Baselworld, Inhorgenta
Top International jewelry buyers
Best Italian and International retailers
PUBLICATIONS CONTENTS
jewel s &
l’Ora fo w a t che s
italiano
Jewels and watches are the primary target of l’Orafo
Italiano. Every issue contains a wide section valorising
their features, aesthetic impact and peculiarities. Such
articles take inspiration from current topics, socio-
With six issues a year, l’Orafo Italiano is the only magazine in this
cultural phenomena appearing on a global level, from
sector really able to follow the evolution of the jewel step by step,
impressive locations at the top of international luxury or
€ 5, 0 0
both from the aesthetic and market point of views, recording
N O VEMBR E • D IC EMBR E 2 0 1 9
trends in fashion and beauty. Jewels and watches are
and analysing trends and consumption phenomena. Moreover,
contextualised in such environments based on their use,
the new formats implemented by the editorial team allow to
I N CA S O DI M A N CA TO R E CA P I TO I N VI A R E A L CM P DI M I LA N O R O S E R I O P ER LA R ESTITU Z IO N E AL MITTEN TE PR EVIO PAGAMEN TO R ESI
colour and material, as well as type. The aim is removing
communicate, valorise and promote the customers’ contents
products from the niche they often live in to make them
in an innovative and efficient way, reaching an increasingly
active participants of a world vibrating of continuous and
profiled and strategic target to widen one’s own awareness.
multiform novelties and stimuli.
A vast distribution to retailers, international buyers and to a
11/12 2019
L’ O R A F O I TA LI A N O
selection of hotels and airport lounges complements the wide
A N N O LX X I I I
A LES S I DOMEN I C O
visibility of the magazine during the most attended exhibitions
on an international level.
30/11/19 09:41 Cover_Steso.indd 3 20/12/19 17:58
p r ot a g o n i s t s
l’Ora fo L’Orafo Italiano enters the heart of companies to discover
inter national their history and, above all, the men and women that built
its value. Thanks to interviews and follow ups fully dedicated
to brands, we can discover their origins, developments and
October 2020
Passione future projects. From the new collections to promotional
Valore che Conta
events, from upcoming books to ongoing exhibitions, the
L’Orafo International is a monographic magazine distributed life of companies is the protagonist of l’Orafo Italiano.
throughout the year. Every issue of the magazine is focused on
an Italian city that proves to be particularly remarkable from an
artistic, historical or commercial point of view and that, with its
events and places of interests, becomes the occasion to focus
on the creativity and the know how of the goldsmith companies
present on the whole Italian territory. A series of articles, carefully
edited also from the visual point of view, study in depth the values
CH AR M I NG
I TALY
of a tradition that has managed to evolve innovating the jewel
supply chain also thanks to close relationships with fashion, art,
design and a territory which is unique in the world. Wide spaces
Astucci
Shopper
Display
r e se a r ch
Advertising campaigns and investments, surveys on
Rotoli
and in-depth analyses are dedicated to entrepreneurial realities
Cassettiere
by l’Orafo italiano
FOCU S ON VENICE Arturo Facchini srl
that want to present and introduce themselves to international consumers’ purchases and preferences, market surveys,
Via del Tornitore, 16/18 - 40138 BOLOGNA
Tel. +39 051 6030811 - Fax +39 051 538374
Alunno & Co. www.arturofacchini.it
import and export, gemmological follow-ups. Research
www.fior.it
operators.
info@fior.it
finds its place in l’Orafo Italiano thanks to the contribution
StesoCover_Cartoncino.indd 5-8 17/12/19 11:02
of industry experts offering their knowledge to thoroughly
analyse subjects with an economic and technical interest:
a continuous source of information for the world of
jewellery and goldsmith.
L’ORAFO ITALIANO / L’ORAFO INTERNATIONAL
V I SI O N
pr ice list VISION Fashion & Jewels
S pe c i al i s s u e s 2 0 2 0
F e b b r ai o / S e t t e mb r e
by l’Orafo italiano
double page page DOUBLE PAGE € 6. 000 VISION was born a little less than a year ago as a supplement of L’Orafo Italiano
470 x 295 mm 235 x 295 mm dedicated to custom jewels, but, considering the high interest it arose and the more
PAGE € 3.500
than positive feedbacks by manufacturers and retailers alike, they decided to publish
COVER + 4 PAGES € 13.000 it as a stand alone magazine, enriched with photo reportages, important journalistic
Special initiatives, advertorials, inserts, attachments contributions, in-depths articles. The two editions scheduled over the year, in February
FOLD-OUT COVER € 8. 000
on demand. (Spring/Summer) and September (Fall/Winter), will help anticipate inspirations and
IIa COVER + Ia PAGE € 8. 000 trends in the custom jewellery world that has always been a perfect interpreter of both
society and customs. In fact, the raw materials that are currently used provide huge
IIIa COVER € 3. 9 00
possibilities for experiments and a limitless creativity, while the short production times
IVa COVER € 6. 000 allow companies to continuously update collections, which arealways in tune with the
fashion trends.
DUINO € 6. 000
€ 10. 000
F A L L W I N T E R 2 0 1 9 / 2 0 2 0
QUARTINO BATTENTE
COVER 01_Cover.indd 1 01/08/19 17:00
SESTINO € 13.000
Fold-out cover
2 pages 464 x 295 mm
OTTAVO A FINESTRA € 15.000
EX T R A
di st r i bu t i on PR I C E l i s t
/ W H I T E M I L A NO COVER + 2 PAGES € 8.000
2° COVER € 4. 0 0 0
/ HOMI 1° PAGE € 3.200
/ V I C E NZAO RO 3° COVER € 2.800
4° COVER € 5.000
Duino
2 pp in 4/4 colours
Quartino battente
4 pp in 4/4 colours technica l / O ROA R EZ ZO 1 PAGE € 2.500
details
on 250 g/m2 on 250 g/m2 / TA R Ì 1 DOUBLE PAGE € 4. 5 0 0
glossy coated paper glossy coated paper
Printing
offset
Cover t e c h ni c a l
250 gr. matte coated paper
Inside
100 gr matte coated paper
DETA I LS
Materials required
Materials required
high resolution PDF files (300 dpi)
Sestino Ottavo a finestra high resolution PDF files (300 dpi)
optimised for CMYK printing, plus
6 pp in 4/4 colours 8 pp in 4/4 colours optimised for CMYK printing, plus
on 250 g/m2 on 250 g/m2 4 mm space at perimeter and crop
4 mm space at perimeter and crop
glossy coated paper glossy coated paper
double page page marks
marks
560 x 420 mm 280 x 420 mm
PUBLISHING PLAN CALENDAR
2 02 0
FAI R S JA NUA RY
Vicenzaoro Winter
17-22 January
FEBRUA RY
Inhorgenta
14-17 February
Homi Bijoux
15-18 February
M A RCH
Hong Kong Intern. Jewellery Show
4-8 March
Tarì Mondo Prezioso Preview
14-16 March
A PRIL
OroArezzo
18-21 April
Baselworld
30 April - 5 May
MAY
Tarì Mondo Prezioso
8-11 May
JUNE
The Couture Show
r e l e as e A DV t o p ic s 1-5 June
L’ OR A F O deadline Premier Las Vegas
IT A LIA N O 1-5 June
Altagamma: JCK Las Vegas
JANUARY/FEBRUARY JAN U AR Y 3 D E C E MB E R 6 , 20 1 9
Future Consumers 2-5 June
A UGUST
MARCH/APRIL M AR C H 4 FEBRUARY 7 H i g h J ew el l er y
Ja New York
9-12 August
MAY/JUNE AP R I L 2 8 APRIL 1 Packaging SEPTEM BER
VicenzaOro Fall
5-9 September
JULY/AUGUST JU N E 2 9 JUNE 5 N ew G em s
Homi Bijoux
19-22 September
SEPTEMBER/OCTOBER AU GU S T 2 4 J U LY 1 7 Christmas
Hong Kong Jewellery & Gem Fair
13-17 September (AWE)
NOVEMBER/DECEMBER N O V E M BE R 20 O C T O B E R 29
15-19 September (HKCEC)
V a l en t i n e’ s D a y
OCTOBER
Tarì Mondo Prezioso
S PE CIA L IS SUE S 9-12 October
VISION SS FE BR U AR Y 1 0 JANUARY 17
F a s h i o n J ew el l e ry: Milano Jewelry Week
N ew T r en d s 22-25 October
F a s h i o n J ew el l e ry: Gold in Italy Arezzo
VISION FW AU GU S T 2 4 J U LY 1 0 24-26 October
N ew T r en d s
NOV EM BER
Focus VOD Dubai
L’ORAFO / MONOGRAFIE OCTOBER 15 S E P T E MB E R 21
o n Mi l a n
date to be defined
WEB NEWSLETTER & DEM
m o nt h ly
P R ICES
F ULL BAN N ER
728 X 90 pixel € 1.000
RECTANGLE TOP
280 X 100 pixel € 6 00
WIDE SKYSCRAP E R
280 X 600 pixel € 9 00
RECTANGLE
280 X 100 pixel € 450
LEADERBO ARD
BANNER/SPONSORSHIP NEWSLETTER
728 X 90 pixel € 5 00
10.000 CONTACTS PER NEWSLETTER (average in December 2019),
MIN. 2 NEWSLETTERS/MONTH: MINIMO 2 INVII/MESE:
1 5 10 DEM
PUBLICATION PUBLICATIONS PUBLICATIONS
Purchasing online advertising € 300 € 1.200 € 2.000 € 1.500
space entitles to one month
of visibility on the site’s home page BANNER SIZE 250X120 PIXEL (gif/jpg 72dpi)
and on all other pages in the same APP SPONSORSHIP ON REQUEST
position.
READERSHIP NEWSLETTER
FILE JPG O GIF SIMPLE OR ANIMATED
JEWELLERY JEWELLERY DISTRIBUTORS TRADE FAIRS
Send a banner URL (web address) STORES MANUFACTUR. / BUYERS / AGENCIES
74% 14% 9% 3%
@lorafoitaliano @orafo_italiano @lOrafoItaliano
@orafoitaliano.it orafo@edifis.it
FOR COMMERCIAL INFORMATION
dircom@edifis.it
Edifis S.p.A.
Viale Coni Zugna, 71
20144 - Milano - Italy
Tel. +39 023451230
Fax +39 023451231
www.edifis.itYou can also read
