MEDIA KIT 2020 - Meredith
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MEDIA KIT 2020
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MISSION STATEMENT
K I T
M E D I A
D E P A R T U R E S
Leading Voice
of Luxury
DEPARTURES is the ultimate resource for
one-of-a-kind experiences, must-have products,
and innovative strategies to help an affluent
audience look their best, experience the world,
improve their well-being, and live their most
interesting and fulfilling life.
03.20
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2020 EDITORIAL CALENDAR
K I T
MARCH APRIL 2019
JULY/AUGUST SPRING 2019
M E D I A
THE HOTELS ISSUE
A celebration of everything we love about
Home +Design
hotels: including great dining and drinking,
cutting-edge design, once-in-a-lifetime
experiences, and the power to unlock
C A L E N D A R
new destinations.
CUSTOM CREATIVE CLOSE 4.13.20
CLOSING DATE 5.05.20
ESTIMATED IN-HOME DATE 6.19.20
SEPTEMBER
E D I T O R I A L
VISIONARIES
This iconic issue will look ahead 30 years
to glimpse how we will travel, shop, and
dine—along with who will be shaping our
JANUARY/FEBRUARY HOME + DESIGN 2020
culture, and how. The September 2020
WELLNESS MAY/JUNE
issue will celebrate the “what if,” by
& CRUISE SPECIAL CUSTOM CREATIVE CLOSE 1.27.20
profiling Visionaries and their actions—
The latest reasons to book a cruise now. CLOSING DATE 2.25.20
from preserving our lands and oceans,
Plus, luxury spas, rejuvenating treatments, ESTIMATED IN-HOME DATE 4.17.20
to making art and culture more accessible
and wellness tips from around the world.
and inclusive. This diverse group of OCTOBER
CUSTOM CREATIVE CLOSE 10.10.19 creators will move the conversation CUSTOM CREATIVE CLOSE 6.26.20
CLOSING DATE 11.12.19 forward on what’s next, now. CLOSING DATE 7.29.20
ESTIMATED IN-HOME DATE 12.20.19 CUSTOM CREATIVE CLOSE 6.01.20 ESTIMATED IN-HOME DATE 9.18.20
CLOSING DATE 6.23.20
MARCH/APRIL
ESTIMATED IN-HOME DATE 8.14.20
SPRING STYLE
Our spring style guide covers top trends OCTOBER
from the men’s and women’s Spring THE DESTINATION ISSUE
collections; must-have accessories and
Where in the world will our editors travel
watches; the designers to know; and the
in 2020? This coveted annual issue is
latest innovations in luxury goods. The
the ultimate guide to unforgettable
issue will also include a special feature
experiences within the chosen destination.
on wellness.
CUSTOM CREATIVE CLOSE 7.02.20
CUSTOM CREATIVE CLOSE 11.26.19
CLOSING DATE 8.05.20
CLOSING DATE 12.17.19
ESTIMATED IN-HOME DATE 9.18.20
ESTIMATED IN-HOME DATE 2.14.20
NOVEMBER/DECEMBER Fall / Winter 2017
MAY/JUNE
HOLIDAY TRAVEL
LEGEND AWARDS CENTURION 2020
& SHOPPING ISSUE
Launched in 2019, this annual list, EXCLUSIVELY FOR CENTURION®
Showcasing the most exquisite modern CARD MEMBERS
curated by our editors, highlights hotels,
luxury goods, the issue explores great
transportation, destinations, and products SPRING/SUMMER
destinations for holiday travel, hidden
that are truly legendary. This issue will tell CUSTOM CREATIVE CLOSE 2.04.20
treasures, and must-acquire products
you the best places to visit, stay, shop and
for the holiday season. CLOSING DATE 3.24.20
see in 2020.
CUSTOM CREATIVE CLOSE 8.13.20 ESTIMATED IN-HOME DATE 5.07.20
CUSTOM CREATIVE CLOSE 2.06.20
CLOSING DATE 9.08.20 FALL/WINTER
CLOSING DATE 3.10.20
ESTIMATED IN-HOME DATE 10.23.20 CUSTOM CREATIVE CLOSE 8.10.20
ESTIMATED IN-HOME DATE 4.17.20
CLOSING DATE 9.22.20
ESTIMATED IN-HOME DATE 11.13.20
NOTE: All edit subject to change. NOTE: Limited space available
CONTACT YOUR SALES REPRESENTATIVE OR ASSOCIATE PUBLISHER KATY BANO AT 212.522.1477 OR KATY.BANO@MEREDITH.COM
03.20
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READER PROFILE
K I T
M E D I A
AUDIENCE
Total Audience 5,280,000
P R O F I L E
Readers Per Copy 3.3
GENDER
Male 53%
Female 47%
R E A D E R
AGE
Average Age 49
FASTEST GROWING
DEMOGRAPHIC SEGMENTS
Age 25-34 +195%
Age 25-44 +45%
MARITAL STATUS
Married/Partnered 79%
AVERAGE HHI $804,356
NET WORTH
$1 Million+ 83%
$2.5 Million+ 57%
$5 Million+ 35%
AVERAGE $4,761,000
EMPLOYMENT
Employed 67%
Self-employed 47%
JOB TITLE
Top Management 75%
C-Suite Executive 51%
BOARD OF DIRECTORS
At organizations or companies
besides their own 43%
EDUCATION
College degree 92%
Postgraduate degree 51%
Source: 2020 DEPARTURES Readership Survey
03.20
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READER ENGAGEMENT
K I T
M E D I A
STYLISH.
E N G A G E M E N T
WORLDLY.
CULTURED.
DEPARTURES is the ultimate resource for one-of-a-kind
R E A D E R
experiences, must-have products, and innovative
strategies to help an affluent audience look their best,
experience the world, improve their well-being, and
live their most interesting and fulfilling life.
DEPARTURES IS INFORMATIVE
90%
say it covers the luxury lifestyle
most thoroughly
88%
feel it keeps them up-to-date on the latest
styles and trends
79%
realize it provides insights they can't
find elsewhere
DEPARTURES IS INFLUENTIAL
94% take direct action on articles/advertisements
seen in DEPARTURES
89%
agree that the advertising inspires them
to travel
84% trust the ads they see in DEPARTURES
DEPARTURES IS A FAVORITE
75%
96%
agree that it is entertaining/enjoyable
to read
94% say it is well-written
88% look forward to reading every issue
HAVE READ ALL
OF THE LAST 4 ISSUES
Source: 2020 DEPARTURES Readership Survey
03.20
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2020 GENERAL RATES (GROSS)
K I T
EFFECTIVE JANUARY/FEBRUARY 2020 ISSUE
M E D I A
PAGE UNIT 1X 3X 6X 9X 12X
Full Page $155,000 $150,400 $145,700 $141,000 $136,400
R A T E S
2/3-Page $115,800 $112,300 $108,800 $105,400 $101,900
G E N E R A L
1/2-Page $93,100 $90,300 $87,500 $84,700 $81,900
1/3-Page $72,900 $70,700 $68,500 $66,300 $64,100
PAGE UNIT 1X 3X 6X 9X 12X
Cover 2/Page 1 $356,500 $345,800 $355,100 $324,300 $313,600
Cover 3 $178,300 $172,900 $167,600 $162,200 $156,800
Cover 4 $201,500 $195,500 $189,400 $183,400 $177,300
All rates are gross, all copy and contract conditions apply.
CONTACT
Katy Bano, Associate Publisher, 212.522.1477 or Katy.Bano@Meredith.com
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2020 HOME RATES (GROSS)
K I T
EFFECTIVE JANUARY/FEBRUARY 2020 ISSUE
M E D I A
PAGE UNIT 1X 3X 6X 9X 12X
Full Page $95,900 $93,100 $90,200 $87,300 $84,400
R A T E S
2/3-Page $71,700 $69,500 $67,400 $65,200 $63,100
H O M E
1/2-Page $57,600 $55,900 $54,100 $52,400 $50,700
1/3-Page $45,200 $43,800 $42,400 $41,100 $39,700
PAGE UNIT 1X 3X 6X 9X 12X
Cover 2/Page 1 $220,700 $214,000 $207,400 $200,700 $194,100
Cover 3 $110,400 $107,000 $103,700 $100,400 $97,100
Cover 4 $124,800 $121,000 $117,300 $113,500 $109,800
All rates are gross, all copy and contract conditions apply.
CONTACT
Katy Bano, Associate Publisher, 212.522.1477 or Katy.Bano@Meredith.com
03.20
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2020 RETAIL RATES (GROSS)
K I T
EFFECTIVE JANUARY/FEBRUARY 2020 ISSUE
M E D I A
PAGE UNIT 1X 3X 6X 9X 12X
Full Page $131,700 $127,700 $123,800 $119,800 $115,800
R A T E S
2/3-Page $98,400 $95,500 $92,500 $89,600 $86,600
R E T A I L
1/2-Page $79,100 $76,600 $74,300 $71,900 $69,500
1/3-Page $62,000 $60,100 $58,200 $56,400 $54,500
PAGE UNIT 1X 3X 6X 9X 12X
Cover 2/Page 1 $302,900 $293,800 $284,700 $275,600 $266,400
Cover 3 $151,500 $147,000 $142,400 $137,900 $133,300
Cover 4 $171,300 $166,100 $161,000 $155,800 $150,600
All rates are gross, all copy and contract conditions apply.
CONTACT
Katy Bano, Associate Publisher, 212.522.1477 or Katy.Bano@Meredith.com
03.20
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2020 REAL ESTATE RATES (GROSS)
K I T
EFFECTIVE JANUARY/FEBRUARY 2020 ISSUE
M E D I A
PAGE UNIT 1X 3X 6X 9X 12X
Full Page $108,500 $105,300 $102,000 $98,700 $95,500
R A T E S
2/3-Page $81,100 $78,700 $76,200 $73,800 $71,400
E S T A T E
1/2-Page $65,100 $63,100 $61,200 $59,200 $57,200
1/3-Page $51,100 $49,500 $48,000 $46,500 $44,900
R E A L
PAGE UNIT 1X 3X 6X 9X 12X
Cover 2/Page 1 $249,500 $242,000 $234,500 $226,900 $219,400
Cover 3 $124,700 $120,900 $117,200 $113,400 $109,700
Cover 4 $141,000 $136,700 $132,500 $128,300 $124,000
All rates are gross, all copy and contract conditions apply.
CONTACT
Katy Bano, Associate Publisher, 212.522.1477 or Katy.Bano@Meredith.com
03.20
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2020 HOME + DESIGN RATES (GROSS)
K I T
EFFECTIVE JANUARY/FEBRUARY 2020 ISSUE
M E D I A
PAGE UNIT 1X 3X 6X 9X 12X
Full Page $101,200 $101,200 $101,200 $101,200 $101,200
R A T E S
2/3-Page $70,900 $70,900 $70,900 $70,900 $70,900
D E S I G N
1/2-Page $55,700 $55,700 $55,700 $55,700 $55,700
1/3-Page $35,500 $35,500 $35,500 $35,500 $35,500
+
H O M E
PAGE UNIT 1X 3X 6X 9X 12X
Cover 2/Page 1 $131,600 $131,600 $131,600 $131,600 $131,600
Cover 3 $116,400 $116,400 $116,400 $116,400 $116,400
Cover 4 $131,600 $131,600 $131,600 $131,600 $131,600
All rates are gross, all copy and contract conditions apply.
CONTACT
Katy Bano, Associate Publisher, 212.522.1477 or Katy.Bano@Meredith.com
03.202 0 2 0
2020 ADVERTISING SPECIFICATIONS
K I T
M E D I A
PAGE UNIT BLEED TRIM NON-BLEED SAFETY/LIVE
Spread 18 1/4" x 11 1/8" 18"x 10 7/8" 16" x 10" 17 1/2" x 10 3/8"
S P E C I F I C A T I O N S
Full Page 9 1/4" x 11 1/8" 9" x 10 7/8" 7 1/2" x 10" 8 1/2" x 10 3/8"
2/3-Page 5 3/4" x 11 1/8" 5 1/2" x 10 7/8" 5" x 10" 5" x 10 3/8"
1/2-Page Vertical 4 3/4" x 11 1/8" 4 1/2" x 10 7/8" 4" x 10" 4" x 10 3/8"
1/2-Page Horizontal 9 1/4" x 5 9/16" 9" x 5 5/16" 7 1/2" x 4 13/16" 8 1/2" x 4 13/16"
A D V E R T I S I N G
1/3-Page Square 5 3/4" x 5 9/16" 5 1/2" x 5 5/16" 5" x 4 13/16" 5" x 4 13/16"
1/3-Page Vertical 3 1/4" x 11 1/8" 3" x 10 7/8" 2 7/16" x 10" 2 1/2" x 10 3/8"
MAGAZINE TRIM SIZE: 9" x 10 7/8" | BINDING: PERFECT BOUND
DOCUMENT/FILE SPECS AND PROOFS See next page
MATERIAL EXTENSIONS, FILE SPECS, AND AD PORTAL CONTACT
Paige Shannon • 515.284.2912 • paige.shannon@meredith.com
03.202 0 2 0
2020 ADVERTISING SPECIFICATIONS
K I T
M E D I A
MAGAZINE TRIM SIZE: 9" x 10 7/8"
FILE TYPES AND DELIVERY FONTS
S P E C I F I C A T I O N S
• Submit PDF-X1a FILES via Meredith Ad Express: • 4-color black type is not allowed.
meredith.sendmyad.com
• To create rich black use 100% K and 60% C.
• For instructions on how to create a PDF-X1a go to:
• Free fonts or system fonts should not be used. If used, they
http://www.meredith.com/sites/default/files/PDFx1a_
must be outlined.
Guide2015_D2D.pdf
• Do not apply styles to basic fonts, use the actual font.
• Prepare files to Meredith's specs in accordance with SWOP
specifications. If the below guidelines are not met, the color • 4-color type should not exceed 300% density.
and quality of print reproduction may vary. • To avoid low-res (soft type) or 4-color black type, type
should be set in InDesign or Illustrator and not in Photoshop.
FILE SPECIFICATIONS/GENERAL GUIDELINES • Reverse type should use a dominant color (usually 70% or
A D V E R T I S I N G
• Include/embed all fonts and artwork. more) for the shape of the letters and should be trapped
when practical and not detrimental to the appearance of
• Max density (total area coverage) is 300% the job.
• Image resolution is 300 dpi, Line illustration is 2400 dpi. • Color or reverse type and line art should not be less
• CMYK or Grayscale only. Convert any spot colors not intend- than .007" at the thinnest area. Single color type and
ed to print into CMYK. RGB elements must be converted to line art should not be less than .004" at the thinnest
CMYK. area. General guideline is nothing thinner than the
equivalent of a hairline rule.
• 5/c ads: Limit spot color to the elements from the Pantone
Library.
PROOFS
• Files must be properly trapped.
• Meredith does not accept color proofs. SWOP proofing
• Limit file name to 24 characters including the extensions.
standards are used Press side for publication printing.
• Files must be single pages or spreads, no multipage files. Advertisers should calibrate their proofing devices to
• Do not nest PDF files in other PDFs, EPS files in other EPSs. Industry SWOP Standards for Publication Printing. Refer
to www.swop.org for additional information.
• Do not use illegal characters such as ("()*&^%$#@!'{}[]|\',;:in
file names.
NOTES
• 5% minimum dot required to print highlight areas and
square-up on edges with fade-off dot of 3% of each color. • Meredith does not make any changes to ads or files.
• Retention of materials is 13 months.
DOCUMENT SETTINGS
• Ads should be built at 100% trim size. MATERIAL EXTENSIONS, FILE SPECS, AND
AD PORTAL CONTACT:
• Bleed ads, extend bleed to 1/8" beyond trim on all sides.
Paige Shannon
• Keep live matter 1/4" inside trim dimensions on all sides. 515-284-2912
• Registration and crop marks not required. If provided, reg- paige.shannon@meredith.com
istration black (100,100,100,100) should be limited to these
marks only and must not exist inside the document trim or
bleed. Offset marks .167"so not to touch live image or bleed
areas. See PDF Guide link above.
• Spread Ads: Keep live matter 1/4" away from either side of
center or 1/2" total across the gutter.
• Alert Designers: For spread ads with a headline/creative
crossing the gutter, contact the production department if
the visual spacing between words or letters is critical.
03.202 0 2 0
TERMS AND CONDITIONS
K I T
MEREDITH CORPORATION PRINT the closing date of the issue in which the new rates 2. In the event the Publisher provides contest or
ADVERTISING TERMS AND CONDITIONS take effect. Orders for subsequent issues will be sweepstakes management services, email design
M E D I A
The following are certain terms and conditions accepted at the then-prevailing rates. or distribution or other promotional services in
governing advertising published by Meredith connection with advertisements placed in the
Corporation (“Publisher”) in the U.S. print edition of CIRCULATION GUARANTEE Magazine, agency and advertiser jointly and
DEPARTURES magazine (the “Magazine”), as may be The Magazine is a member of the Alliance for Audited severally represent and warrant that any materials,
revised by Publisher from time to time. For the latest Media (AAM). The following rate base guarantee is products (including, but not limited to, prizes) or
version, go to www.departures.com. For Publisher’s based on the AAM’s reported circulation for the services provided by or on behalf of agency or
C O N D I T I O N S
Digital Editions Advertising Terms and Conditions, go Magazine averaged over each six month AAM period, advertiser will not result in any claim against
to http://meredithtabletmedia.com/sfp/terms- during the calendar year, in which advertising is Publisher. As part of the consideration and to
conditions.php. Submission of insertion order for placed. Publisher guarantees circulation to national induce Publisher to provide such services, agency
placement of advertising in the Magazine constitutes advertisers by brand of advertised product or service. and advertiser jointly and severally shall indemnify
acceptance of the following terms and conditions. No In the event the audited six (6)-month average and hold harmless Publisher from and against any
terms or conditions in any insertion orders, reservation circulation does not meet the guaranteed rate base, Losses arising from such materials, products or
orders, blanket contracts, instructions or documents Publisher shall grant rebates to the advertiser in ad services, including, but not limited to, those arising
that conflict with or alter these terms and conditions space credit only, which must be used within six (6) from any Claims.
will be binding on Publisher, unless authorized in months following the issuance of audited AAM 3. Publisher’s acceptance of an advertisement for
writing by a senior executive of Publisher. statements for the period of shortfall. Rebates will be publication in the Magazine does not constitute an
calculated based on the difference between the endorsement of the product or service advertised.
AGENCY COMMISSION AND PAYMENT stated rate base at time of publication and the AAM No advertiser or agency may use the Magazine’s
A N D
1. Publisher may require payment for advertising audited 6-month average. Publisher does not name or logo without Publisher’s prior written
upon terms determined by Publisher prior to guarantee circulation to regional advertisers, and permission for each such use.
publication of any advertisement. regional circulations reported by the AAM are used by 4. The word “advertisement” will be placed above
2. Agency and advertiser are jointly and severally Publisher only as a basis for determining the all advertisements that, in Publisher’s opinion,
T E R M S
liable for the payment of all invoices arising from Magazine’s advertising rates. resemble editorial matter.
placement of advertising in the Magazine and for 5. All pricing information shall be the confidential
all costs of collection of late payment. PUBLISHER’S LIABILITY information of Publisher, and neither agency nor
3. If an account is placed with a collection agency or 1. Publisher is not liable for any failure or delay in advertiser may disclose any such information
attorney for collection, all commissions and printing, publishing, or circulating any copies of without obtaining Publisher’s prior written consent.
discounts will be rescinded or become null and the issue of the Magazine in which advertising is 6. This agreement shall be governed by and construed
void and the full advertising rate shall apply. placed that is caused by, or arising from, an act of in accordance with the laws of the State of New York
4. Agency commission (or equivalent): fifteen God, accident, fire, strike, terrorism or other without regard to its conflicts of laws provisions. Any
percent (15%) of gross advertising space charges, occurrence beyond Publisher’s control. civil action or proceeding arising out of or related to
payable only to recognized agents. 2. Publisher is not liable for any failure or delay in this agreement shall be brought in the courts of
5. Invoices are rendered on or about the on-sale date publishing in the Magazine any advertisement record of the State of New York in New York County
of the Magazine. Payments are due within thirty submitted to it. Publisher does not guarantee or the U.S. District Court for the Southern District of
(30) days after the billing date, with the following positioning of advertisements in the Magazine, is New York. Each advertiser and its agency consents
exceptions. For all advertising not placed through not liable for failure to meet positioning to the jurisdiction of such courts and waives any
a recognized agent, payments at rate card rates requirements, and is not liable for any error in key objection to the laying of venue of any such civil
must be received no later than the issue closing numbers. PUBLISHER WILL TREAT ALL POSITION action or proceeding in such courts.
date. Prepayment is required if credit is not STIPULATIONS ON INSERTION ORDERS AS
established prior to ten (10) business days prior to REQUESTS. Publisher will not consider any ADDITIONAL COPY AND CONTRACT
the issue closing date. All payments must be in objections to positioning of an advertisement later REGULATIONS
United States currency. than six (6) months after the on-sale date of the 1. For advertising units less than full-page size,
6. No agency commission is payable, and Publisher issue in which the advertisement appears. insertion orders must specify if advertisement is
will not grant any discounts, on production 3. The liability of Publisher for any act, error or digest, vertical, square, or horizontal configuration.
charges. Any discounts received by advertiser on omission for which it may be held legally Insertion orders for all advertising units must state
ad space charges may not be applied to production responsible shall not exceed the cost of the ad if advertisement carries a coupon.
charges. space affected by the error. In no event shall 2. Advertising units of less than 1/3 page size are
7. Advertiser shall pay all international, federal, state Publisher be liable for any indirect, consequential, accepted based on issue availability as determined
and local taxes on the printing of advertising special or incidental damages, including, but not by Publisher.
materials and on the sale of ad space. limited to, lost income or profits. 3. Requested schedule of issues of ad insertions and
size of ad space must accompany all insertion
CANCELLATION AND CHANGES MISCELLANEOUS orders. Orders and schedules are accepted for the
1. Publisher expressly reserves the right to reject or 1. Agency and advertiser jointly and severally advertising by brand of product or service only
cancel for any reason at any time any insertion represent and warrant that each advertisement and may not be re-assigned to other products or
order or advertisement without liability, even if submitted by it for publication in the Magazine services or to affiliated companies without the
previously acknowledged or accepted. In the event including, but not limited to, those for which consent of Publisher.
of cancellation for default in the payment of bills, Publisher has provided creative services, contains 4. Insert linage contributes to corporate page levels
charges for all advertising published as of the no copy, illustrations, photographs, text or other based on the ratio of the open rate of the insert to
cancellation date shall become immediately due content or subject matter that violate any law or the open national P4C rate.
and payable. infringe any right of any party. As part of the 5. If a third party either acquires or is acquired by
2. Advertisers may not cancel orders for, or make consideration and to induce Publisher to publish advertiser during the term of an insertion order,
changes in, advertising after the issue closing date. such advertisement, agency and advertiser jointly any advertising placed by such third party in an
Cancellation of orders or changes in advertising to and severally shall indemnify and hold harmless issue of the Magazine that closed prior to the
be placed on covers, in positions opposite content Publisher from and against any loss, liability date of the acquisition will not contribute to
pages, and for card inserts will not be accepted damages and related expenses (including advertiser’s earning discounts.
after the date thirty (30) days prior to the issue attorneys’ fees) (collectively, “Losses”) arising
closing date. Cancellation of orders for special from publication of such advertisements in all REBATES AND SHORTRATES
advertising units printed in the Magazine, such as applicable editions, formats or derivations of the Publisher shall rebate advertiser if advertiser achieves
booklets and gatefolds, will not be accepted after Magazine, including, but not limited to, (a) claims a higher spending level, resulting in the retroactive
the date sixty (60) days prior to the issue closing of invasion of privacy, violation of rights of privacy lowering of advertising rates, in comparison to the
date. In the event Publisher accepts cancellation or publicity, trademark infringement, copyright billed advertising rates. Rebate shall be in the form of a
after any of the foregoing deadlines, such infringement, libel, misrepresentation, false media credit to be applied against not-yet-paid media
acceptance must be in writing, and such advertising, or any other claims against Publisher invoices. In the event that advertiser fails to achieve a
cancellation may be subject to additional charges (collectively, “Claims”, or (b) the failure of such spending level for which it has been billed, advertiser
at Publisher’s discretion. advertisement to be in compliance and conformity will be short-rated and owe Publisher an additional
3. The conditions of advertising in the Magazine are with any and all laws, orders, ordinances and sum based on the difference between the billed rates
subject to change without notice. Publisher will statutes of the United States or any of the states or and higher rates.
announce ad rate changes thirty (30) days prior to subdivisions thereof.
03.202 0 2 0
CONTACT US
K I T
HEADQUARTERS DALLAS
M E D I A
225 Liberty Street, New York, NY 10281 LUCINDA WEIKEL, Account Director, WNP Media
lucinda@wnpmedia.com
NEW YORK
KATY BANO, Associate Publisher NORTHEAST
U S
katy.bano@meredith.com JENNIFER PALMER, Account Director, WNP Media
C O N T A C T
VINCE KOOCH, Executive Director, Global Sales jennifer@wnpmedia.com
vincent.kooch@meredith.com
HAWAII
CAROLINE DONOHUE, Account Director
LAURIE DOERSCHLEN, Account Director, Media Links
caroline.donahue@meredith.com
mdlinks@aol.com
MARIA ELIASON, Account Director
maria.eliason@meredith.com LAS VEGAS | SOUTHWEST |
PACIFIC NORTHWEST
RW HORTON, Account Director
rw.horton@meredith.com TRICIA BAAK, Account Director, Baak Media
tb@baakmedia.com
JILL MELTZ, Account Director
jill.meltz@meredith.com LOS ANGELES
PRIYA NAT, Account Director JASON YASMENT, Account Director
priya.nat@meredith.com jason.yasment@meredith.com
OWEN WALSH, Account Director FLORIDA, CARIBBEAN, CENTRAL
owen.walsh@meredith.com & SOUTH AMERICA
CHICAGO MARK COOPER, Account Director, TL Cooper Media
markcooper@tlcoopermedia.com
Hillary Pavia, Account Director
hillary.pavia@meredith.com
03.20BRAND REPORT
FOR THE 6 MONTH PERIOD ENDED DECEMBER 2019
No attempt has been made to rank the information contained in this report in order of importance,
since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Meredith Corporation DEPARTURES is the ultimate resource for one-of-a-kind experiences, must-have products, and
225 Liberty Street innovative strategies to help an affluent audience look their best, experience the world, improve
New York, NY 10281 their well-being, and live their most interesting and fulfilling life.
Tel.: (212) 522-1212
www.departures.com
MARKET SERVED
DEPARTURES is published exclusively for American Express Platinum Card® and Centurion®
Members.
CHANNELS
DEPARTURES
MAGAZINE
4 issues in the period
1,400,000 average circulation
EXECUTIVE SUMMARY
Below are the average contacts per occurrence, including frequency per period reported.
Paid Non-Paid Average
DEPARTURES MAGAZINE (4 issues in the period) - 1,400,000 1,400,000
MAGAZINE CHANNEL Official Publication of: None/Established: 1984
PRICE AND FREQUENCY AVERAGE TOTAL QUALIFIED BASED ON 4 ISSUES IN THE PERIOD
Average Annual Subscription Order Price Total Qualified 1,400,000
**NC for the Period Reported (Excluding Average Rate Base 1,000,000
Sponsored Subscriptions) Variance +/- 400,000
Percent +/- 40.0
7 Issues Per Year Qualified Paid -
Subscriptions -
Sponsored -
**NC All Single-Copy Sales Prices for the Period
Single-Copy Sales -
Qualified Non-Paid 1,400,000
**NC – None Claimed
www.bpaww.com1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Qualified Paid Qualified Non-Paid Total Qualified
Qualified Circulation Copies Percent Copies Percent Copies Percent
Individual - - - - - -
*Membership Benefit - - 1,400,000 100.0 1,400,000 100.0
Multi-Copy Same Addressee - - - - - -
Sponsored Individually Addressed - - - - - -
Sponsored Multi-Copy Same Addressee - - - - - -
Sub-Total Subscriptions: - - 1,400,000 100.0 1,400,000 100.0
Single-Copy Sales - - - - - -
Sponsored Single-Copy Sales - - - - - -
TOTAL - - 1,400,000 100.0 1,400,000 100.0
*See Additional Data
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD
2019 Issue Total Qualified
July/August 1,400,000
September 1,400,000
October 1,400,000
November 1,400,000
3. BREAKOUT OF QUALIFIED CIRCULATION TO THE CONSUMER MARKET FOR ISSUE OF NOVEMBER 2019
This issue is equal to the average of the other 3 issues reported in Paragraph 2.
Market Served Total Qualified Percent of Total
American Express Platinum Card and Centurion Members 1,400,000 100.0
TOTAL QUALIFIED CIRCULATION 1,400,000 100.0
PERCENT 100.0
4. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2019
Qualified Within
Total
Qualification Source 1 year 2 year 3 year Qualified Percent
I. Direct Request: - - - - -
II. Request from recipient’s company: - - - - -
III. Membership Benefit: 1,400,000 - - 1,400,000 100.0
IV. Communication from recipient or - - - - -
re-distributor (other than request):
V. TOTAL – Sources other than above (listed - - - - -
alphabetically):
Rosters and directories - - - - -
Manufacturer’s, distributor’s and wholesaler’s lists - - - - -
Other sources - - - - -
VI. Single Copy Sales: - - - - -
TOTAL QUALIFIED CIRCULATION 1,400,000 - - 1,400,000 100.0
PERCENT 100.0 - - 100.0
www.bpaww.com Departures / December 2019 2AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED BRAND REPORTS
Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim
January - June July - December January - June July - December January - June July - December
6-Month Period Ended: 2017 2017 2018 2018 2019 2019*
Total Audit Average Qualified: 1,400,000 1,400,000 1,400,000 1,400,000 1,400,000 1,400,000
Rate Base (if any): 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
Rate Base +/-: 400,000 400,000 400,000 400,000 400,000 400,000
Percent +/-: 40.0 40.0 40.0 40.0 40.0 40.0
Qualified Paid : - - - - - -
Subscriptions - - - - - -
Sponsored - - - - - -
Single-Copy Sales - - - - - -
Qualified Non-Paid: 1,400,000 1,400,000 1,400,000 1,400,000 1,400,000 1,400,000
Post Expire Copies included in Total Qualified **NC **NC **NC **NC **NC **NC
Circulation:
Average Annual Order Price: **NC **NC **NC **NC **NC **NC
*NOTE: July – December 2019 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed.
**NC = None Claimed.
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2019
State Total Qualified Percent State Total Qualified Percent
Maine 2,936 Kentucky 6,865
New Hampshire 5,287 Tennessee 16,967
Vermont 1,782 Alabama 11,284
Massachusetts 45,659 Mississippi 5,344
Rhode Island 4,496 EAST SO. CENTRAL 40,460 2.9
Connecticut 31,554 Arkansas 5,010
NEW ENGLAND 91,714 6.5 Louisiana 15,717
New York 194,738 Oklahoma 8,159
New Jersey 77,867 Texas 120,273
Pennsylvania 37,313 WEST SO. CENTRAL 149,159 10.7
MIDDLE ATLANTIC 309,918 22.1 Montana 2,169
Ohio 24,365 Idaho 2,549
Indiana 9,243 Wyoming 1,465
Illinois 42,185 Colorado 20,244
Michigan 21,290 New Mexico 4,470
Wisconsin 7,353 Arizona 23,202
EAST NO. CENTRAL 104,436 7.5 Utah 8,270
Minnesota 10,487 Nevada 12,555
Iowa 3,047 MOUNTAIN 74,924 5.4
Missouri 10,687 Alaska 1,547
North Dakota 850 Washington 20,268
South Dakota 1,162 Oregon 7,561
Nebraska 2,587 California 228,196
Kansas 5,470 Hawaii 6,574
WEST NO. CENTRAL 34,290 2.4 PACIFIC 264,146 18.9
Delaware 2,958 UNITED STATES 1,391,032 99.4
Maryland 28,404 U.S. Territories 5,683
Washington, DC 10,404 Canada -
Virginia 39,200 Mexico -
West Virginia 1,724 Other International -
North Carolina 26,927 APO/FPO 3,285
South Carolina 14,181
Georgia 45,856 TOTAL QUALIFIED 1,400,000 100.0
Florida 152,331 CIRCULATION
SOUTH ATLANTIC 321,985 23.0
www.bpaww.com Departures / December 2019 3ADDITIONAL DATA
METHOD OF DISTRIBUTION:
DEPARTURES is mailed periodicals class from New York.
PARAGRAPH 1:
Membership Benefit subscriptions averaging 1,400,000 copies were sent to qualified American Express Platinum Card and Centurion Members.
TOP 20 DMAs:
This is an analysis of copies sent to "Designated Market Areas" (DMA'S) which are television viewing areas as defined by the A.C. Nielsen Company.
DMA RANK Circulation
1. New York, NY 270,954
2. Los Angeles, CA 125,686
3. Miami/Ft. Lauderdale, FL 58,287
4. San Francisco, CA 56,585
5. Washington, D.C. 51,068
Top 5 Sub Total 562,580
6. Boston, MA 46,573
7. Houston, TX 43,732
8. Chicago, IL 38,674
9. Atlanta, GA 38,573
10. Dallas, Ft. Worth, TX 37,404
Top 10 Sub Total 767,536
11. Philadelphia, PA 35,880
12. West Palm Bch, FL 26,309
13. Tampa/St. Pete, FL 23,276
14. San Diego, CA 20,868
15. Phoenix, AZ 19,885
Top 15 Sub Total 893,754
16. Seattle/Tacoma, WA 17,821
17. Denver, CO 17,553
18. Orlando/Daytona, FL 17,497
19. Detroit, MI 15,402
20. Austin, TX 12,966
Top 20 Total 974,993
PUBLISHER’S AFFIDAVIT
We hereby make oath and say that all data set forth in this statement are true.
Date signed January 14, 2020
Giulio Capua, SVP, Group Publisher
State New York
Katy Bano, Associate Publisher
County New York
(At least one of the above signatures must be that of an officer of the publishing company or its Received by BPA Worldwide January 14, 2020
authorized representative.)
IMPORTANT NOTE: Type CBJ
This unaudited brand report has been checked against the previous audit report. ID Number D027B0D9
It will be included in the annual audit made by BPA Worldwide.
About BPA Worldwide
A not-for-profit organization since 1931 and headquartered in Shelton, Connecticut, USA, BPA has a global membership, spanning more than 20 countries. The organization conducts 2,500+
audits for media brands in print, online/digital and live events. In addition, the BPA-iCompli division verifies compliance to defined industry standards, provides technology assurance, and
certifies organization’s sustainability practices and reporting. BPA is supported by 4,000+ advertiser and agency members. The latest innovation to move the industry forward is the BPA
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