MEDIA KIT 2020 - Oregonian Marketing

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MEDIA KIT 2020 - Oregonian Marketing
MEDIA KIT                                                            2020

© 2019 Oregonian Media Group. All rights reserved. Full Version 1.
MEDIA KIT 2020 - Oregonian Marketing
Your Local
                               Business Partner
                               We want to empower our local businesses, to help them grow and
                               succeed and build thriving communities. Because we’re a part of the
                               community, too.

                               To do that, we use the most innovative technology we can find. The
                               same technology we use to reach millions of readers. Backed by talented
                               people, proven processes and powerful networks.

                               And it takes true partners to get results. So our teams become your
                               advocates. We believe great relationships start with collaboration, run on
                               integrity, and depend on accountability.

                               Here’s how we can help.

                               THE OREGONIAN MARKETING SOLUTIONS TEAM

MEDIA KIT 2019
YOUR LOCAL BUSINESS PARTNER                                                                            2
MEDIA KIT 2020 - Oregonian Marketing
MEDIA KIT 2019
MISSION + VALUES            4

OUR REACH                    7

OUR SOLUTIONS               15

OUR MARKETING TECHNOLOGY    26

OUR MARKETING PROCESS       29

PRINT ADVERTISING OPTIONS   35

    MEDIA KIT 2019
    INDEX                        3
MEDIA KIT 2020 - Oregonian Marketing
MISSION + VALUES
MEDIA KIT 2020 - Oregonian Marketing
MISSION + VALUES

MISSION

We make a difference in the communities we
serve by empowering our audiences with
high-quality news and information.

We partner with our clients to help them grow.
We will succeed as a constantly evolving company
by embracing innovative ideas, talented people
and a progressive culture.

     MEDIA KIT 2019
     MISSION + VALUES | MISSION                   5
MEDIA KIT 2020 - Oregonian Marketing
MISSION + VALUES

VALUES

Collaboration
Customer Focus
Integrity
Fearlessness
Accountability

     MEDIA KIT 2019
     MISSION + VALUES | VISION   6
MEDIA KIT 2020 - Oregonian Marketing
OUR REACH
MEDIA KIT 2020 - Oregonian Marketing
OUR
AUDIENCE IS
                                                                                                                              8.7                         M

UNPARALLELED
                                                                                                                              OREGONLIVE
                                                                                                                                              1
                                                                                                                              UNIQUE VISITORS

                                                                                                                              1.1                   M

                                                                                                                              FOLLOWERS ON
                                                                                                                                           2
                                                                                                                              SOCIAL MEDIA

                                                                                                                              782                                   K

                                                                                                                              READERS OF
                                                                                                                              THE OREGONIAN &
                                                                                                                              E-EDITION 3

Source: 1. Google Analytics. Aug. 2019; 2. Social media followers as of Sep. 17, 2019 (total may include duplicates); 3. Scarborough 2019 R1; base: Portland DMA;
print + e-edition cume (daily, Sunday).

      MEDIA KIT 2019
      OUR AUDIENCE IS UNPARALLELED                                                                                                                                 8
MEDIA KIT 2020 - Oregonian Marketing
OUR REACH

                               +				                                COMBINED

Reach more people in the Portland DMA with The Oregonian and
OregonLive.

Utilizing both print and digital ensures you’re maximizing your full
reach potential.

         1#
                               SOURCE INFOR
                                         THE
                                             NEWS
                              PACIFIC NORTHWEST

Source: September 2019 ComScore and Q2 2019 The Alliance for Audited Media; combined print and digital readership.

      MEDIA KIT 2019
      OUR REACH | COMBINED                                                                                          9
OUR REACH

                                                             +

                             We reach 78% of
                             the people in the
                             Portland DMA.
                                                                                              1

10                           Over the last five years, the Portland DMA has grown from 2.5M people
                             to 2.69M people. That’s a 8% growth in five years with 2% growth in the
                             market, year-over-year.2

                             In the same time frame, OregonLive has increased readership 30% within
                             the last five years. OregonLive has seen a 9% growth in local readers of
                             the Portland DMA, year-over-year.2

                             Source: 1. Scarborough 2019 R1 print reach and Google Analytics; unique visitors = non-
                             duplicated, DMA = 28 counties; 2. Scarborough 2019 R1; Base: Portland DMA (28 counties);
                             Target: A18+.

     MEDIA KIT 2019
     OUR REACH | COMBINED                                                                                              10
SECTIONS

                                                                                           HOME                 OPINION
OUR REACH
                                                                                           NEWS                 CLASSIFIEDS

                                                                                           BUSINESS             REAL ESTATE

                                                                                           ENTERTAINMENT        AUTOS
OregonLive.com is the news and information site that
Portlanders and Oregonians at-large come to learn about                                    EAT, DRINK, COOK     JOBS
and engage with their community.
                                                                                           SPORTS

                                                                                                                        BY THE NUMBERS, NEXT
OregonLive.com is the most-read local news site, covering
the conversation in the Portland Metro Area and beyond,
and curating national news relevant to Oregonians.

Our audience has never been bigger. On OregonLive.
com, more than 8.7 million unique visitors visit the site in a

                                                                                                              BEATS
month1 We produce award-winning, locally focused news,
sports, politics, and entertainment coverage.

                                                                                                              YAHOO            KGW

  1                                         30 7
                                                                                                              PINTEREST        KATU
                                                                                                              EBAY             KOIN*
                                                                                                              KPTV
#                                       #                                        #
                                                                                                              INDEXES
OREGON NEWS WEBSITE2                    LOCAL NEWS / INFO.
                                        WEBSITE IN THE U.S. 2
                                                                                 TOP WEBSITE USED IN
                                                                                 THE PORTLAND DMA3            HIGHER
                                                                                                              THAN FACEBOOK,
                                                                                                              XFINITY/COMCAST, AND
                                                                                                              AMAZON FOR
                                                                                                              ADULTS 25-54. 3
*Data does not include streaming sites such as YouTube and Netflix
Source: 1. Google Analytics. Aug. 2019; 2. ComScore. News/Info. - Local News [Undup.];
Aug. 2019; 3. Scarborough 2019 R1; Base: Portland DMA; Target: A18+.

      MEDIA KIT 2019
      OUR REACH | OREGONLIVE.COM                                                                                                       11
8.7 2:42                   M                                                                          NUM
                                                                                                                                                  HE
                                                                                                                                              BY T RS
                                                                                                                                                  BE

                                        UNIQUE MONTHLY                           AVG. TIME PER SESSION1
                                        VISITORS1

                                        39 1.9 2:55             M

                                        MONTHLY PAGEVIEWS1                       PAGES PER SESSION1                       AVG. TIME ON PAGE 1

                                        6.3                           M

                                        VIDEO VIEWS2

Source: 1. Google Analytics. August 2019; 2. Theorem Analytics. August 2019; 3. Scarborough 2019 R1; Portland DMA (28 counties); Target: A18+ and used Internet
in the last 30 days.

      MEDIA KIT 2019
      OUR REACH | OREGONLIVE.COM                                                                                                                            12
OUR REACH                                                              BY THE NUMBERS

                                                                       SUNDAY CIRCULATION:         160,059

                                                                       SUNDAY READERSHIP:          407,871
Since 1850, we’ve been telling the stories that shape the
Great Northwest. The Oregonian newspaper is where local                AVG. WEEKDAY CIRCULATION:    101,711

readers turn to learn about their communities, their region            AVG. WEEKDAY READERSHIP:	   315,756
and their world.

We’ve had 169 years to develop The Oregonian’s trust and
market expertise. This translates to high engagement and
credibility for our clients.

# 1                                     8                     14
NEWSPAPER                               PULITZER PRIZES       FIRST-PLACE AWARDS
IN OREGON                               FOR JOURNALISTIC      IN 2019 FROM THE
                                        EXCELLENCE            OREGON NEWSPAPER
                                                              PUBLISHERS ASSOCIATION

Source: Q2 2019 The Alliance for Audited Media.

      MEDIA KIT 2019
      OUR REACH | THE OREGONIAN                                                                               13
OUR REACH

SOCIAL MEDIA

351 123 134 556                K                                         K                         K                         K

TWITTER FOLLOWERS                        INSTAGRAM FOLLOWERS                     YOUTUBE SUBSCRIBERS   FACEBOOK FOLLOWERS

Source: Social Media Accounts as of Sep. 2019 (totals may include duplicates).

      MEDIA KIT 2019
      OUR REACH | SOCIAL MEDIA                                                                                             14
OUR SOLUTIONS
SOCIAL MEDIA
                                                        MARKETING                  EMAIL MARKETING
                                                   Connect with customers and     Drop a hot offer for immediate
                                                      boost your reputation           ROI or nurture leads
                                                                                       over the long-term

                 PRINT ADVERTISING                                                                                   TARGETED DISPLAY
                Make a big, immediate impact
                                                                                                                       ADVERTISING
               that drives heightened response                                                                          Ensure visibility and
                                                                                                                     engagement with your brand

           CONTENT MARKETING                                                                                         VIDEO ADVERTISING
         Fresh, useful information about your                                                                         Engage your customers
          business drives deeper interest in                                                                          and ignite their emotions
                 what you’re selling                                                                                        & passions

                                                            SEO                                 SEM
                                                 Elevate your brand's organic        Capture qualified leads as
                                                   search rankings through          they're actively searching for
                                                 authority, relevance and trust       your products & services

MEDIA KIT 2019
OUR SOLUTIONS                                                                                                                                    16
OUR SOLUTIONS

TARGETED DISPLAY ADVERTISING

DISPLAY ADS                     HIGH IMPACT DISPLAY         INTERACTIVE CONTENT            MOBILE
                                Grab readers’ attention
We offer various IAB            with compelling, engaging   Custom units offer the         High-impact and fixed
standard units across           placements such as          ability to feature and         units available to target
OregonLive.com and              Roadblocks and Takeovers.   repurpose creative assets,     and reach an increasingly
through our Extended                                        such as Facebook posts,        mobile-first audience.
Reach network. Your                                         video content, email sign-
campaign will be optimized                                  up, store locator, and more,
in real time for performance                                driving data growth and
to your KPIs.                                               engagement with your
                                                            future customers.

     MEDIA KIT 2019
     OUR SOLUTIONS | TARGETED DISPLAY ADVERTISING                                                                     17
OUR SOLUTIONS

SOCIAL MEDIA MARKETING

                                         theoregonian
                                         w/ brand

                                             brand
                                            message

PAID SOCIAL                    CO-BRANDED POSTS

Augment your organic           Strategically align with our
reach on Facebook and          trusted brand to boost your
Instagram with paid            own brand recognition. Co-
media. Similar to targeted     branded posts allows us to
digital display ads, paid      share exposure, credibility
social ads run adjacent        and brand affinity, while            OY
                                                               ENJ
                                                                    I MUM
to organic content, can        reaching our 450k+             M A X O RY
                                                                  E NT
be targeted to specific        followers with editorial       INV      ACH
                                                                           !
                                                                & RE
audiences, geographies and     content that’s aligned with
demographics and click         your brand.
through to a desired landing
page.

     MEDIA KIT 2019
     OUR SOLUTIONS | SOCIAL MEDIA MARKETING                                   18
OUR SOLUTIONS

VIDEO MARKETING
Digital video is one of the most exciting (and        All of our video solutions click through to a landing page, so
effective) ways to deliver a brand message.           interested viewers can take additional and immediate action. Unlike
Connect visually and emotionally to improve brand     TV, digital video advertising takes advantage of the same powerful
awareness, consideration and credibility, fueling     targeting capabilities and targeted digital display advertising,
other marketing efforts.                              including geographies, interests, demographics, day/time, and
                                                      more.

INSTORY VIDEO                  NATIVE VIDEO                  EXTENDED REACH                   YOUTUBE TRUEVIEW
                                                             PRE-ROLL
Videos appear directly         Video is embedded and                                          Pre-roll video that run on
within the text of article     displays seamlessly within    Video runs on a network of       YouTube in mobile, desktop,
pages on OregonLive.com,       OregonLive.com, designed      high-profile news, sports        app, and YouTube video
designed with visibility and   to resemble our content,      and entertainment brand-         displayed on other sites
user experience in mind,       thereby increasing the        safe sites. This ad shows in a   and apps and within the
playing only when they can     likelihood of engagement      video player directly ahead      Google Display Network,
be seen by the viewer.         with your content.            of premium video content.        on game systems and even
                               Augment with headlines                                         on connected TVs. Include
                               and body copy to further                                       companion banner ads
                               engagement.                                                    and target video based
                                                                                              on Google and YouTube
                                                                                              searches.
    MEDIA KIT 2019
    OUR SOLUTIONS | VIDEO MARKETING                                                                                   19
OUR SOLUTIONS                                                                  TOTAL SUBSCRIBERS: 92,789

EMAIL MARKETING                                                                DAILY
                                                                               SPORTS ROUNDUP: 2,460
                                                                               OBITUARIES: 2,460

                                                                               WEEKDAYS
                                                                               MORNING BRIEFING: 78,878
                                                                               WEDNESDAYS
                                                                               FOODIES: 6,172

                                                                               THURSDAYS
                                                                               BEST BETS: 3,503

                                                                               FRIDAYS
                                                                               HOMES & GARDENS: 3,776

                                                                               AS NEWS BREAKS
                                                                               BREAKING NEWS: 77,093

                                                                               OCCASIONALLY
                                                                               REAL DEALS: 55,492
TARGETED EMAIL                         NEWSLETTER
                                                                               SPECIAL PROJECTS: 3,172
CAMPAIGNS                              SPONSORSHIP                             WATCHDOG: 2,889

Our tailored strategies                Own one of The
combine the power of email             Oregonian’s editorially-
marketing with the targeted            driven email newsletters
reach of digital display               with 100% SOV. Impression-
advertising, creating a                based sponsorships
unified and highly effective           available. Newsletters are
personalized campaign for              deployed daily, weekly
your target consumers.                 and bi-monthly and enable
                                       you to reach our most
                                       loyal audiences with brand
                                       presence in every send.

Source: The Oregonian Email & Newsletter Marketing Department. October 2019.

      MEDIA KIT 2019
      OUR SOLUTIONS | EMAIL MARKETING                                                                     20
OUR SOLUTIONS

                            SEARCH MARKETING

                            Search Engine Optimization (SEO)
                            Google and Bing command more than 90% of all domestic
                            search volume. They’re the primary tools consumers use
                            to research, identify, shop, and purchase the products and
                            services they need.

                            Consumers trust organic search more than paid (pay-per-
                            click), so appearing within organic rankings when your
                            offering is relevant to their search is critical for businesses.

                            Our Approach
21

                            Our Google- and Microsoft-certified team can audit
                            your website and develop a needs analysis, uncovering
                            opportunities to improve your SEO locally, regionally, or
                            nationally.

                            We’ll develop a custom strategy that elevates your organic
                            search rankings, and helps guide your target customers to
                            your site and storefront.

                            ++ Reviewing website copy
                            ++ Ensuring consistency across online business listings
                            ++ Building a content marketing plan

     MEDIA KIT 2019
     OUR SOLUTIONS | SEM                                                                      21
OUR SOLUTIONS

                            SEARCH MARKETING

                            Search Engine Marketing (SEM)
                            Combined with SEO, an effective SEM strategy maximizes
                            your brand visibility, helping to keep your business top-of-
                            mind over your competitors.

                            We’ll help you craft a comprehensive marketing plan
                            that closely ties your SEM to other digital solutions that
                            complement and enhance your results.

                            Google AdWords Premier Partner

22                          Our custom SEM campaigns are designed, developed,
                            implemented and optimized by our team of Google-
                            Certified marketers.

                            Premier Partner status is given to a select few digital
                            agencies that demonstrate proficiency in implementing and
                            managing effective campaigns at scale.

     MEDIA KIT 2019
     OUR SOLUTIONS | SEM                                                                  22
OUR SOLUTIONS                                                               THE HALO EFFECT

CONTENT MARKETING                                                           Studies show featuring your article on a trusted news
                                                                            site like OregonLive results in more quality engagement
                                                                            and a measurable lift for your brand.
Cultivate your audience and control your own news cycle.
Through appealing content, businesses can address
customer’ needs, educate, entertain, and inspire them to
engage.

NATIVE SPONSOR ARTICLES

Sponsor articles are articles we write specifically for you.   BLOG POSTS
They appear on OregonLive and throughout our extended
network sites.                                                 Blog posts (sold in groups of 3) are articles that live on your
                                                               site. Posts typically focus on a service or product you offer,
Each article resembles editorial content, and is promoted      industry information or interesting tips. We produce the
on OregonLive with targeted digital display ads that have      content so it reads as if it came directly from you.
the same look and feel as editorial headlines.
                                                               WHITEPAPERS
Sponsor articles may include:
                                                               Whitepapers provide more in-depth or technical
++ text and images                                             information about your product or service. We include
++ video content                                               carefully researched keywords so your white papers appear
++ social sharing options                                      in organic searches on popular search engines like Google.

     MEDIA KIT 2019
     OUR SOLUTIONS | CONTENT MARKETING                                                                                               23
OUR SOLUTIONS

PRINT ADVERTISING

While digital channels continue growing, studies show print
advertising is still the format consumers trust most when
making a purchase decision.

Newspapers still have a faithful following, and The
Oregonian’s award-winning journalism reaches more
readers than any other local news source.

E-Edition – Your print advertising always receives additional
exposure within our digital e-edition, reaching an ever-
growing segment of our audience that prefers to read The
Oregonian online.

     MEDIA KIT 2019
     OUR SOLUTIONS | PRINT ADVERTISING                         24
DAILY SECTIONS                                             SEASONAL SECTIONS           THEMES

METRO & NORTHWEST                                          WINTER EDUCATION GUIDE      YEAR IN PREVIEW

NATION & WORLD                                             HOME IMPROVEMENT GUIDE      SUMMER CAMPING

LIVING, LIFE & CULTURE                                     OREGON STATER AWARDS        DUMPLING WEEK

SPORTS                                                     HEART HEALTH                VALENTINE’S DAY DINING

COMICS                                                     MEN’S HEALTH                GRAMMY PREVIEW

                                                           WATERFRONT BLUES            WINTER COAST GUIDE

MULTI-DAY AND WEEKLY SECTIONS                              FESTIVAL                    CHEAP EATS

                                                           WINCO FOODS PORTLAND OPEN   SPRING CONCERT GUIDE

A&E – SUNDAY AND FRIDAY                                    BEST RESTAURANTS OF         SPRING BREAK GUIDE
                                                           PORTLAND
FOOD – WEDNESDAY                                                                       BEST BRUNCHES
                                                           FALL EDUCATION GUIDE
HOMES & GARDENS – SATURDAY                                                             SUMMER CONCERT GUIDE
                                                           KIDS’ HEALTH SECTION
BUSINESS – SUNDAY AND WEDNESDAY                                                        ROSE FESTIVAL GUIDE
                                                           TOP WORKPLACES
MONEY & MARKETS – WEEKDAYS                                                             PRIDE FESTIVAL PREVIEW
                                                           MEDICARE GUIDE I
REAL ESTATE – FRIDAY                                                                   SUMMER BEERS
                                                           MEDICARE GUIDE II
DRIVETIME – FRIDAY                                                                     FOURTH OF JULY PREVIEW
                                                           MEDICARE GUIDE III
CAREERS – SUNDAY                                                                       OREGON BREWERS FESTIVAL
                                                                                       PREVIEW
CLASSIFIEDS – SUNDAY AND WEDNESDAY
                                                                                       PORTLAND HIKES
PARADE – SUNDAY
                                                                                       SPORTS
THE WASHINGTON POST NATIONAL WEEKLY (E-EDITION) – SUNDAY
                                                                                       HOMES & GARDENS

     MEDIA KIT 2019
     OUR SOLUTIONS | PRINT ADVERTISING                                                                          25
OUR MARKETING
TECHNOLOGY
OUR REACH

MEET THE PARENTS
We are part of Advance Local, the #1 largest local news
publisher, reaching every 1 in 5 people in the U.S.

Advance Local is part of the Advance Publications family of
businesses. Advance’s portfolio of exceptional companies
includes Condé Nast, Advance Local, American City
Business Journals, Leaders Group, Stage Entertainment,
Turnitin, 1010data, and POP. Advance is also among the
largest shareholders in Discovery, Charter Communications,
and Reddit.

     MEDIA KIT 2019
     OUR REACH | MEET THE PARENTS                            27
OUR MARKETING TECHNOLOGY

LEADING MARKETING TECHNOLOGIES
As powerful as our own media channels are, our affiliations
with the world’s leading market technology companies
equip us to expertly provide numerous effective marketing
solutions for our advertisers.

Google AdWords & Analytics – As a      Acxiom – Audience identity             Crosspixel – Data management          Matchcraft – A search, display and
Premier Google Partner, we provide     technology seamlessly connecting       platform enabling more effective      social campaign bid management
expertise in targeting and buying      us with individual customers across    programming campaigns.                platform that produces outstanding
strategies; campaign execution and     multiple channels: digital, display,                                         results for local advertisers of all
optimization; and performance.         programmatic, social, email, print                                           sizes.
                                       and more.

Datalogix – Data collection platform   Lotame – Provides a holistic view      Moat – Analytics suite integrated
tracking consumers’ online and         of each of our 8 million+ monthly      across our websites to measure
offline spending activities, so we     visitors’ content interests, helping   audience attention on all content,
can match advertisers with highly-     you reach those target audiences       so advertisers can more effectively
specific target audiences.             with precision, whether broad or       reach and impact target audiences.
                                       narrow.

       MEDIA KIT 2019
       OUR MARKETING TECHNOLOGY | LEADING MARKETING TECHNOLOGIES                                                                                          28
OUR MARKETING
PROCESS
OUR MARKETING PROCESS

OUR FOUR-STEP APPROACH
Consumers are more empowered than ever when it comes
to choosing products and services.

Our four-step approach combines extensive market
research, leading technology platforms, and expert local
resources to position your business as the best choice.

And get results.

     MEDIA KIT 2019
     OUR MARKETING PROCESS | OUR FOUR-STEP APPROACH       30
OUR MARKETING PROCESS

                          DISCOVER

                          1 We research your industry, trends,
                            company background and competition.

                          2 We evaluate your search rankings, search
                            engine demand in your category, and
                            assess your social media presence.

                          3 We develop an accurate picture of your
                            target customers using our proprietary
                            first-party audience data.

                          4 We learn about your successes,
                            challenges, opportunities and key
                            performance indicators, to provide
                            guidance on the results you can expect.

                          Technologies

                          ++ Google AdWords & Analytics
                          ++ Lotame

MEDIA KIT 2019
OUR MARKETING PROCESS | DISCOVER                                      31
OUR MARKETING PROCESS

                          ALIGN

                          1 With an understanding of your goals, and
                            competitors’ strengths and vulnerabilities,
                            we align the campaign scope, budget and
                            timing.

                          2 We review relevant case studies to
                            inform strategic planning, and develop a
                            proposal for achieving your goals.

                          3 Together we commit to developing
                            your strategic plan and deploying your
                            campaign.

MEDIA KIT 2019
OUR MARKETING PROCESS | ALIGN                                            32
OUR MARKETING PROCESS

                          DEPLOY

                          1 We launch your campaign.

                          2 We align our solutions with the customer
                            journey to grow awareness, consideration,
                            conversions and other key performance
                            indicators.

                          3 Our Account Management team works
                            closely with you to observe and report on
                            results.

                          Technologies

                          ++   Google AdWords & Analytics
                          ++   Acxiom
                          ++   Crosspixel
                          ++   Datalogix
                          ++   Lotame
                          ++   Matchcraft

MEDIA KIT 2019
OUR MARKETING PROCESS | DEPLOY                                         33
OUR MARKETING PROCESS

                          OPTIMIZE

                          Test > Measure > Refine > Scale

                          1 We evaluate traffic sources, identify
                            top-performing channels, and A/B test
                            creative.

                          2 We make recommendations to optimize
                            your campaign, or course-correct, as
                            needed.

                          Technologies

                          ++ Google AdWords & Analytics
                          ++ MOAT

MEDIA KIT 2019
OUR MARKETING PROCESS | OPTIMIZE                                   34
PRINT ADVERTISING
OPTIONS
High-Impact – High-impact products such as pre-printed
inserts, front page notes and wraps can be one of the most
effective, reliable drivers to your storefront, whether it’s
brick-and-mortar or online.

SPADEAS

Printed on both sides, covering half of the front page and all
of the back, a spadea delivers high impact brand messaging
to drive conversions.
                                                                                                               T
                                                                                                         M OS
                                                                                                   OUR IUM
                                                                                                         M
                                                                                                    PRE         N!
                                                                                                      O S ITI O
                                                                                                    P

                                                                                 SPADEA   SPADEA
                                                                                   BACK   FRONT

                                                                 SPADEA SPREAD

     MEDIA KIT 2019
     OUR SOLUTIONS | PRINT ADVERTISING                                                                36
High-Impact – High-impact products such as pre-printed
inserts, front page notes and wraps can be one of the most
effective, reliable drivers to your storefront, whether it’s
brick-and-mortar or online.

FRONT PAGE NOTE

The Oregonian Front Page Notes, removable self-stick
notes, give your advertising message premium exposure
and help drive traffic to your business with front page
presence in the newspaper. We are offering full-run                      ES
                                                                     SAG
                                                                M E S E ALLY
distribution in addition to zoning, so you can strategically        TR
                                                               THA I CK !
target your message where and when you need it most.                ST

Learn about adding an OregonLive digital package to
maximize your reach!

Give your business high-visibility and high-impact exposure.

Maximum Exposure – Your ad is ‘above the fold’ and cannot
be missed.

High Response Rate – Readers interact with Front Page
notes and re-stick them as a reminder.

Target Your Audience – Front Page Notes can be placed
for the full reach of The Oregonian, or they can be zoned
and targeted to just the areas and audiences your business
needs.

     MEDIA KIT 2019
     OUR SOLUTIONS | PRINT ADVERTISING                            37
AWARENESS

Establish a consistent long-
term presence. Suitable for
maintaining top-of-mind
familiarity for products with
a recurring purchase cycle,
and effective for building
and maintaining awareness
consistently.

                                1/6 PG. HORIZ.                  1/6 PG. VERT.                 1/8 PG.
                                6 COL X 2.25” | 9.99” X 2.25”   3 COL X 4.5” | 4.92” X 4.5”   3 COL X 3.5” | 4.92” X 3.5”

                                1/9                             1/12 VERT.                    1/12 HORIZ.
                                2 COL X 4.5” | 3.23” X 4.5”     2 COL X 3.5” | 3.23” X 3.5”   3 COL X 2.25” | 4.92” X 2.25”

     MEDIA KIT 2019
     OUR SOLUTIONS | PRINT ADVERTISING                                                                                       38
AWARENESS
(CONTINUED)

                              1/18                            1/36 VERT.
                              2 COL X 2.25” | 3.23” X 2.25”   1 COL X 2.25” | 1.54” X 2.25”

   MEDIA KIT 2019
   OUR SOLUTIONS | PRINT ADVERTISING                                                         39
CONSIDERATION

Cost-effective combination
of high-impact and
frequency toward
conversion. Effective
for announcing events,
branding, defining your
market position, and
generating sustained
response over time.

                               1/2 PG. HORIZ.            1/2 PG. VERT.                 1/3 PG. VERT.
                               6 COL X 7” | 9.99” X 7”   3 COL X 14” | 4.92” X 14”     3 COL X 9.25” | 4.92” X 9.25”

                               1/3 PG. HORIZ.            1/4 PG. HORIZ.                1/4 PG. VERT.
                               4 COL X 7” | 6.61” X 7”   6 COL X 3.5” | 9.99” X 3.5”   3 COL X 7” | 4.92” X 7”

    MEDIA KIT 2019
    OUR SOLUTIONS | PRINT ADVERTISING                                                                                 40
CONVERSION

Achieve maximum visibility.
Effective for launching
new brands, announcing
events, reinforcing
marketplace leadership and
generating strong response
in a short time. Makes an
unmistakable impression.

                                FULL PG. SPREAD
                                13 COL X 14” | 20.48” X 14”

                                FULL PG.                      2/3 PG. TALL                   COVER PG. STRIP
                                6 COL X 14” | 9.99” X 14”     5 COL X 11.5” | 8.3” X 11.5”   6 COL X 2”

     MEDIA KIT 2019
     OUR SOLUTIONS | PRINT ADVERTISING                                                                        41
THANK YOU 
CONTACT US TO DISCUSS YOUR GOALS.

AND TOGETHER, WE’LL MAKE A PLAN TO GET YOU THERE.

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