Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS

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Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Media Kit 2021
Market-Leading Online Media for B2B Markets

                                              Chemistry-Channel
                                              chemie.de, chemeurope.com, quimica.es

                                              Life-Science-Channel
                                              bionity.com

                                              Lab-Channel
                                              analytica-world.com

                                              Food-Channel
                                              yumda.de, yumda.com
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Content

1                                            2                                                       3                                    4                                                                 5                            6
About LUMITOS® ............... 3             Our media and B2B portals ...7                          Our services ...................23   Place online advertisements ...27                                 Our customers ..........43   Contact ......................45

Vision and mission .....................4    chemie.de ......................................... 9                                        Company Presentation .......................... 28

About LUMITOS® ..........................5   chemeurope.com ............................ 10                                               Stand-Alone Mailing .............................. 29

Our B2B industry focus ...............6      quimica.es ....................................... 11                                        Banner Advertising ................................ 30

                                             bionity.com ..................................... 15                                         Product Presentation ............................ 31

                                             analytica-world.com ....................... 18                                               Catalogue Presentation ........................ 33

                                             yumda.de / yumda.com .................. 20                                                   White Papers & Application Notes ......... 33

                                                                                                                                          Newsletter Advertising ......................... 34

                                                                                                                                          Focus Topics ........................................... 35 NEW

                                                                                                                                          Webinars ............................................... 37 NEW

                                                                                                                                          Virtual events ........................................ 38 NEW

                                                                                                                                          Job Ads ................................................... 39

                                                                                                                                          Price list ................................................. 40

LUMITOS®                                                                                                                                                                                                                                                               2
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
About LUMITOS®
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Vision und Mission

                                             Our vision
                                             People shouldn’t have to waste their time
                                             on cumbersome searches and poor quality
                                             information.

                                             Our mission
                                             We make knowledge and information easily
                                             accessible. Our communication formats, intuitive
                                             tools and attractive, comprehensive content are
                                             transforming the way B2B suppliers and users
                                             communicate with each other.

                     Dr. Michael Schreiber
                     CEO LUMITOS AG

                                                                                     Stefan Knecht
                                                                                     Managing Director LUMITOS AG
LUMITOS®                                                                                                            4
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
We lead B2B companies and their staff to success

            LUMITOS leads B2B companies and their staff to success. Our seven market-leading B2B portals and newsletters keep more than
            nine million users from around the world updated on the latest developments in their industries, giving them what they need to
            take the right strategic decisions.

            Our online portals provide us with facts and figures about what B2B users search for, what interests and what inspires them. We
            leverage these insights, our knowledge of the industry and our online marketing know-how to create a unique world of expertise.
            We are equipped like no other to lead B2B companies to success with online marketing.

            Since 2000, LUMITOS has provided online guidance in the chemical, life science, laboratory, pharmaceutical, analytical and food &
            beverage B2B markets. Our staff of 25 in Berlin and Nuremberg are passionate about bringing success to science and industry, from
            medium-sized businesses to global corporations.

LUMITOS®                                                                                                                                        5
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Our B2B industry focus

            Chemistry    Life Sciences   Laboratory

            Pharma       Analytics       Food & Beverage

LUMITOS®                                                   6
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Our media and B2B portals
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Our media and B2B portals

                        Chemistry-Channel                      Life-Science-Channel                  Lab-Channel                          Food-Channel

                        chemie.de
                                                                                                                                          yumda.de
              Portals   chemeurope.com                         bionity.com                           analytica-world.com
                                                                                                                                          yumda.com
                        quimica.es

               Focus    Chemistry from Laboratory to Process   Life Sciences and Pharma              Laboratory and Analysis Technology   Food & Beverage

                        16 million page impressions / year     2.1 million page impressions / year   250,000 page impressions / year      750,000 page impressions / year
            Key data    8.6 million visitors / year            1.2 million visitors / year           130,000 visitors / year              380,000 users / year
                        66,000 newsletter subscribers          47,000 newsletter subscribers         15,600 newsletter subscribers        32,000 newsletter subscribers

           Languages

LUMITOS®                                                                                                                                                                    8
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Our media and B2B portals: chemie.de                                             The portal with the largest reach in D-A-CH

                                       The leading portal for the chemical industry and its suppliers in Germany,
                                       Austria and Switzerland

                                                       8.8 million page impressions

                                                       3.9 million visitors (+ 15 % compared to previous year)

                                                       Language: German

                                                       28,000 newsletter subscribers as well as 2,000 jobletter subscribers

                                                       Target industries: Chemistry and Laboratory

LUMITOS®                                                                                                                       9
Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
Our media and B2B portals: chemeurope.com                                  The fastest growing portal with international reach

                                            The leading worldwide portal for the chemical industry and its
                                            suppliers

                                                            3.4 million page impressions

                                                            2,3 million unique users (+ 150 % compared to previous year)

                                                            Languages: English and French

                                                            25,000 subscribers

                                                            Target industries: Chemistry and Laboratory

LUMITOS®                                                                                                                         10
Our media and B2B portals: quimica.es                                          The largest portal for Spanish speaking users

                                        The leading Spanish-language portal for the chemical industry and its
                                        suppliers

                                                        3.8 million page impressions (+ 33% compared to previous year)

                                                        2.4 million unique users

                                                        Language: Spanish

                                                        13,000 subscribers

                                                        Target industries: Chemistry and Laboratory

LUMITOS®                                                                                                                   11
16 % Universities, Schools

User analysis Chemistry-Channel
       7 % Laboratories,
           Contract Laboratories
       8 % Trade, Wholesales
                                                             8 % Services

       Sectoral coverage
       Professional status                                                   Size of the enterprises

       12
       2 %%Other
             Other                       37 % Chemicals, Petro Chemicals,
                                                         34 % Employees      28 % > 1000 Employees       19 % 1–19 Employees
                                               Synthetics, Bulk Chemicals
       4 % Freelancer, self-employed
       5 % Postdocs,
           Postgraduates, Students
       4 % Education

       15%%Biotechnology,
       6     Professors, Teachers
           Life Sciences
       6 % Food, Agriculture                                                                           14 % 20–49 Employees
       4
       8%% Automotive, Electronics
           Corporate executives,
           Owners
       5 % Environment, Energy
                                                     13%%Employees
                                                    32    Fine Chemicals,
                                                                     with
       9 % Laboratory Equipment                          Pharmaceuticals
                                                       directive authority
       4 % Engineering                                                       22 % 200–999 Employees    17 % 50–199 Employees

       Types of enterprises

       4 % Other                                            42 % Industry

       4 % Public Sector, Associations
       7 % Research Institutes

       16 % Universities, Schools

       7 % Laboratories,
           Contract Laboratories
       8 % Trade, Wholesales
                                                             8 % Services

LUMITOS®                                                                                                                       12
       Sectoral coverage
4 % Switzerland
         4 % Switzerland                                                                                                                                                    81 % Germany
                                                                                      81 % Germany
                                                                                                        6 % Austria
         6 % Austria

User analysis Chemistry-Channel

         Geographic origin of chemie.de visitors                                                        Geographic origin of quimica.es visitors
         Geographic origin of quimica.es visitors

         1 % Rest of the world                                                                          3 % Rest of the world                                                35 % Mexiko
        32% Rest  of the
             Europe       world
                      - Other                                                           35 % Mexiko
         4 % Switzerland                                                                                10 % Spain
        10 % Spain
         8 % Austria                                                                  84 % Germany

                                                                                                        9 % USA
        9 % USA

                                                                                                                                                         11 % CO
                                                                    11 % CO
                                                                                                                                                           8 % AR     43 % South America
                                                                     8 % AR     43 % South America
                                                                                                                                                           5 % PE
                                                                     5 % PE                                                                            19 % Other
                                                                 19 % Other
         Geographic origin of quimica.es visitors
                                                                                                        CO = Colombia; AR = Argentina; PE = Peru
                                                                                                        Geographic origin of chemeurope.com visitors
         Geographic origin of chemeurope.com visitors
         12 % Rest of the world                                                         26 % Mexiko

                                                                                                        6 % Rest of the world                              6 % DE, AT, CH
        6 % Rest of the world                                        6 % DE, AT, CH
        17 % USA                                                                                                       8 % Other                               6 % UK, IR
                        8 % Other                                        6 % UK, IR
                                                                                                                                                                             33 % Europe
                                                                                        33 % Europe
                                                                                                                       12 % China                                8 % FR,
                        12 % China                                          8 % FR,                                                                            Benelux
                                                                          Benelux                       29 % Asia
        29 % Asia
                                                                                                                                                             13 % Other
                                                                        13 % Other    10 % Colombia
         12 % Spain
                                                                                       4 % Argentina                   9 % India
                        9 % India
                                                                                            4 % Peru
                                                                         15 % South America - Other

                                                                                                                       32 % USA, Canada
                         32 % USA, Canada               DE= Germany; AT= Austria; CH = Switzerland;
                                                        UK = Great Britain; IR = Irleand; FR = France
LUMITOS®Geographic origin of chemeurope.com visitors                                                                                                                                       13
User analysis Chemistry-Channel

       Task areas

       11 % Other                               2 % Purchasing

       4 % Board of Management
                                            36 % Research and
       11 % Further Education                   Development

       68% Consulting

       8 % Marketing, PR                    2 % Manufacturing,
                                                     Processing
       10 % Sales                      10 % Quality Testing and
                                                 Management

       Professional status

       2 % Other                              34 % Employees
       4 % Freelancer, self-employed
       5 % Postdocs,
           Postgraduates, Students

       15 % Professors, Teachers

       8 % Corporate executives,
           Owners

                                         32 % Employees with
                                            directive authority

LUMITOS®                                                          14
       Size of the enterprises
       Types of enterprises
Our media and B2B portals: bionity.com

                                         The leading worldwide portal for the life science industry and its
                                         suppliers

                                                          2.1 million page impressions

                                                          1.1 million visitors

                                                          Languages: German, English, French, Spanish

                                                          47,000 newsletter subscribers as well as 1,300 jobletter subscribers

                                                          Target industries: Life Sciences and Pharma

LUMITOS®                                                                                                                         15
11 % Research Institutes

User analysis Life-Science-Channel
       9 % Services
                                                                      21 % 20.000–50.000 €       25 % 5.000–20.000 €
                                         18 % Universities, Schools

       Sectoral coverage                                              Size of the enterprises

       9 % Other                              38 % Biotechnology,     33 % > 1.000 Employees    19 % 1–19 Employees
                                                      Life Sciences
       3 % Food, Agriculture
       3 % Education
       5 % Laboratory Equipment
       4 % Chemicals,
                                                                                                15 % 20–49 Employees
           Fine Chemicals
       19 % Pharmaceuticals

                                                                                                9 % 50–199 Employees
                                                  15 % Healthcare     24 % 200–999 Employees
       4 % Diagnostics, Forensics

       Types of enterprises

       7 % Other                                     43 % Industry

       4 % Trade, Wholesale
       4 % Public Sector, Associations
       4 % Hospitals, Clinics

       11 % Research Institutes

       9 % Services

                                         18 % Universities, Schools

LUMITOS®                                                                                                               16

       Sectoral coverage
User analysis Life-Science-Channel

       Geographic origin of bionity.com visitors                                      Task areas
       Task areas

       9 % Rest of the world                                                          9 % Other                              12 % Board of
       9 % Other                                                    12 % Board of                                            Management
                                                                    Management
                                                             41% Germany, Austria,    8 % Consulting
       8 % Consulting                                                Switzerland
       15 % Asia
                                                                                                                        36 % Research and
                                                                36 % Research and                                            Development
                                                                     Development      9 % Further Education
       9 % Further Education
                                                                                      6 % Quality Testing and
       6 %%Quality
       22          Testing and
            USA, Canada                                                                   Management
           Management
                                                                                      3 % Administrative
       3 % Administrative
                                                                                      4 % Marketing, PR
       4 % Marketing, PR
                                                                                      11 % Sales
       11 % Sales                                              13 % Europe - Other                                     2 % Manufacturing,
                                                                2 % Manufacturing,                                            Processing
                                                                        Processing

       Jährliches Investitions-/Einkaufsvolumen der Nutzer                            Professional status
       Professional  status

       32                                                                             4 % Other                            33 % Employees
       4 %%Other
            > 50.000 €                                                4 %Employees
                                                                   33 %   < 1.000 €
                                                                                      7 % Freelancer, self-employed
       7 % Freelancer, self-employed

                                                               18 % 1.000–5.000 €     10 % Postdocs,
       10 % Postdocs,                                                                      Postgraduates, Students
            Postgraduates, Students

                                                                                      10 % Professors, Teachers
       10 % Professors, Teachers

                                                                                      12 % Corporate executives,
       12%
       21 % 20.000–50.000 €
            Corporate executives,                             25 % 5.000–20.000 €          Owners
            Owners
                                                                                                                      24 % Employees with
                                                              24 % Employees with                                       directive authority
                                                                directive authority
LUMITOS®                                                                                                                                      17
       Size of the enterprises
Our media and B2B portals: analytica-world.com

                                                 The industry portal of analytica, the International Trade Fair for
                                                 Laboratory Technology, Analysis and Biotechnology

                                                                  250,000 page impressions

                                                                  130,000 visitors

                                                                  Languages: German and English

                                                                  15,600 subscribers

                                                                  Target industries: Laboratory, Analytics and Biotech

LUMITOS®                                                                                                                 18
15 % Asia                                                         Switzerland

                    85 % Decision maker                                      42 % Management position

         User analysis Lab-Channel                                                                           analytica-
                                                                                                             world.com
                                                                                                                                     16 % USA, Canada

                                                                                                             DACH - 47
                                                                                                             Europa - 18
                                                                                                             USA/Kanada - 21                                                                   14 % Europe - Other
                                                                                                             Asien - 9
                                                                                                             Rest - 5

                    Visitors according to branches of industry
                                                                                                                                     Decision makers

                    8 % Public Sector/Government                        15 % Biotechnology, Life Sciences
                        Agencies/Universities/
                        Research Organisations                             5 % Environmental Protection 19 % Key role in decision-
                                                                          6 % Food/Luxury Food Industry     making process
                                                                                                                                                                                         21 % Key role in decision-
                                                                                          5 % Health Care 43 % Management position                                                                 making process
                    21 % Chemical Industry                                                  4 % Medicine
                                                                                3 % Electrical/Electronics                           85 % Decision maker                               42 % Management position
                                                                                          2 % Automotive
                                                                            2 % Metal/Plastics Procession
                    25 % Pharmaceuticals
                                                                                               14 % Other

                    Geographic origin of analytica-world.com visitors

                                                                                                                                     Visitors according to branches of industry
                    Aufgabenbereiche der Besucher
                    8 % Rest of the world
                                                                                                                                     8 % Public Sector/Government                 15 % Biotechnology, Life Sciences
                                                                                                                                         Agencies/Universities/
                                                                                                                                         Research Organisations                      5 % Environmental Protection
                                                                                  46 % Germany, Austria,
                    15 % Asia
                          Forschung und Entwicklung     50 %                               Switzerland                                                                              6 % Food/Luxury Food Industry

                Fertigungs- und Qualitätskontrolle      17 %                                                                                                                                        5 % Health Care
                    Marketing/Vertrieb/Werbung/PR       16 %                                                                         21 % Chemical Industry                                           4 % Medicine
                         Geschäfts-/Unternehmens-       11 %                                                                                                                              3 % Electrical/Electronics
                    16 % USA, Canada                                                                                                                                                                2 % Automotive
                                    /Betriebsleitung
                                                        7%                                                                                                                            2 % Metal/Plastics Procession
                               Fertigung/Produktion
                                                        6%                                                                           25 % Pharmaceuticals
a - 21                          Einkauf/Beschaffung                                                                                                                                                       14 % Other
                                                        4%                           14 % Europe - Other
                            Wartung/Instandhaltung
                                                        3%
         LUMITOS®              Produktmanagement                                                                                                                                                                       19
                    Decision makers
Our media and B2B portals: yumda.de / yumda.com

                                            The leading worldwide portal for the food & beverage industry and its
                                            suppliers

                                                            750,000 page impressions

                                                            380,000 visitors

                                                            Languages: German, English and Spanish

                                                            32,000 newsletter subscribers as well as 5,500 jobletter subscribers

                                                            Target industries: Food & Beverage

LUMITOS®                                                                                                                           20
User analysis Food-Channel

       Types of enterprises                                             Geographic origin of yumda.de/yumda.com visitors

       2 % Others                                      42 % Industry                    7 % others                                5 % others
       3 % Authorities
       5 % Universities, Schools                                                        3 % CH                                      4 % Asia     15 % World
                                                                        85 % Europe     4 % AT                                    6 % USA/CA
       8 % Associations

                                                                                        71 % DE
       9 % Services

       12 % Trade

                                               19 % Crafts and Trades

                                                                        DE= Germany; AT= Austria; CH = Switzerland; CA = Canada

       Sectoral coverage                                                Geographic origin of yumda.com visitors

       3 % others: e.g, vegetables,          14 % meat products and     4 % Others                                                              23 % Europe
           fruit, fish                                    processing
                                                                        5 % South America
       17 % suppliers: engineering,                                     5 % China
            packaging, hygiene,
            raw materials, logistics
                                           15 % (continuous) bakery     7 % India
                                       products, pasta, confectionery
       7 % trade, catering                                              8 % Australia
       6 % oils, fats, condiments,
           seasonings                         16 % milk products and                                                                     18 % Asia (Far East)
                                                          processing    14 % Asia (Middle East)
       9 % AFG, mineral water
          manufacturer                                                                                                                  16 % North America
                                            13 % alcoholic beverages

LUMITOS®                                                                                                                                                        21
                                                                        Unternehmensgröße
8 % Sales, Marketing and
           Communications                       15 % Business Development
                                                    / Product management

User analysis Food-Channel
       8 % Research and
           Development

       9 % Supply Technology
                                                 13 % Quality Assurance and
                                                                    Hygiene
       10 % Purchase

       Professional status

       3 % Other                                           31 % Employees
       4 % (University-) Teachers / Lecturers
       6 % Graduate Students, Students,
           Apprentices, Pupils
       8 % Self Employed, Freelance

       20 % Managing Directors,
            Owners

                                                            28 % Executives

       Task areas

       5 % Administration and HR                   19 % Manufacturing and
                                                              Production
       6 % IT

       7 % Consulting

       8 % Sales, Marketing and
           Communications                       15 % Business Development
                                                    / Product management
       8 % Research and
           Development

       9 % Supply Technology
                                                13 % Quality Assurance and
                                                                   Hygiene
       10 % Purchase

LUMITOS®                                                                      22
       Professional status
Our services
Your marketing tasks - our services

                   Which challenge             Launch a new product                     Generate sales leads                Generate visitors for events       Increase brand awareness
             do you want to master?

           These types of advertising   • Product Presentation                  •   Product Presentation                •   Banner Advertising             •   Company Presentation
                                        • Banner Advertising                    •   Catalogue Presentation              •   Stand-Alone Mailing            •   Banner Advertising
               match your challenge
                                        • Stand-Alone Mailing                   •   White Papers & Application Notes    •   Newsletter Advertising         •   Stand-Alone Mailing
                                                                                •   Stand-Alone Mailing                                                    •   Product Presentation
                          More online                                           •   Focus Topics NEW                                                       •   Catalogue Presentation
                                                                                •   Webinars NEW                                                           •   Newlsetter Advertising
                 go.lumitos.com/m214                                            •   Virtual events NEW
                                                                                •   Market overview NEW

                 With these services    •   Online marketing consulting         •   Online marketing consulting         •   Online campaigns               •   Online marketing consulting
                                        •   Online campaigns                    •   Develop online strategies and       •   E-Mail marketing               •   Online strategies and campaigns
                     we support you
                                        •   Sales lead generation                   campaigns                           •   Online media planning          •   E-Mail marketing
                 with your challenge    •   E-Mail marketing                    •   Sales lead generation                                                  •   SEA & SEO
                                        •   SearchEngineMarketing (SEA) & SEO   •   E-Mail marketing                                                       •   Online media planning
                                        •   Online media planning               •   Content marketing                                                      •   Analyses & performance monitoring
                          More online   •   Analyses & performance monitoring   •   Create website / e-shop
                 go.lumitos.com/m215                                            •   SEA & SEO
                                                                                •   Online media planning
                                                                                •   Analyses & performance monitoring
                                                                                •   Online marketing workshops

LUMITOS®                                                                                                                                                                                       24
Your marketing tasks - our services

                   Which challenge              Gain new customers                   Send marketing e-mails                  Invitation to a webinar       More visitors for my website
             do you want to master?

           These types of advertising   •   Product Presentation               •   Stand-Alone Mailing                 •   Stand-Alone Mailing         •   Company Presentation
                                        •   Catalogue Presentation                                                     •   Newsletter Advertising
               match your challenge
                                        •   White Papers & Application Notes
                                        •   Stand-Alone Mailing
                          More online   •   Focus Topics NEW
                                        •   Trade Fair Preview
                 go.lumitos.com/m214    •   Virtual events NEW
                                        •   Market overview NEW

                 With these services    • Online marketing consulting          •   Online marketing consulting         •   Develop online campaigns    •   Develop online campaigns
                                        • Develop online strategies and        •   Develop online strategies           •   E-Mail marketing            •   E-Mail marketing
                     we support you
                                          campaigns                            •   E-Mail marketing                    •   Online media planning       •   Create website / e-shop
                 with your challenge    • Sales lead generation                •   Edit e-mail addresses                                               •   SEA & SEO
                                        • Content marketing                    •   Analyses & performance monitoring
                                        • SEA & SEO                            •   Online marketing workshops
                          More online   • Online media planning
                 go.lumitos.com/m215    • Analyses & performance monitoring

LUMITOS®                                                                                                                                                                                  25
Your marketing tasks - our services

                   Which challenge        Develop a marketing strategy          Understand online marketing              Create a website or e-shop                Find new employees
             do you want to master?

           These types of advertising                                                                                                                       •   Job Ads
                                                                                                                                                            •   Banner Advertising
               match your challenge
                                                                                                                                                            •   Company Presentation

                          More online
                 go.lumitos.com/m214

                 With these services    • Online marketing consulting       •   Online marketing consulting         •   Online marketing consulting
                                        • Online strategies and campaigns   •   Online strategies                   •   Online strategies
                     we support you
                                                                            •   Analyses & performance monitoring   •   Analyses & performance monitoring
                 with your challenge                                        •   Online marketing workshops and      •   Online marketing workshops
                                                                                trainings                               and trainings
                          More online
                 go.lumitos.com/m215

LUMITOS®                                                                                                                                                                                26
Place online advertisements
Company Presentation                                                                                                   Recommended for
                                                                                                                       • Increase brand awareness
                                                                                                                       • More visitors for my website
                                                                                                                       • Find new employees

    LUMITOS’s B2B portals are visited by more than 7 million B2B users every year. Many of
    these search for suppliers and products. A Company Presentation ensures that your com-
    pany is reliably found. Our experts will tag your Company Presentation with the right key-
    words and synonyms. It gives potential customers a quick overview of your company. By
    clicking the link to your website, they can get more comprehensive information.

    Your benefits
    • You strengthen your visibility with potential new customers, whose orders you have
      missed so far
    • Your company will be found on our portals and on Google as easy as child‘s play
    • This way you win visitors to your website, more sales leads and new customers
    • You’ll use less of your budget compared with other forms of advertising, such as
      Google Ads

    Performance features
    • Corporate video, location map, company certifications etc.
    • We‘ll tag and index your Company Presentation so prospective customers can easily
      find it
    • Your most important brands names
    • Links in the Company Presentation to further information about your company, such                                               970 EUR
      as Product Presentations, White Papers and news items                                      More online                         for 12 months
    • Call tracking: We’ll record the phone calls generated by the Company Presentation
                                                                                                 go.lumitos.com/m201
    • Performance figures let you experience your success at any time

LUMITOS®                                                                                                                                                28
Stand-Alone Mailing                                                                                                     Recommended for
                                                                                                                        •   Launch a new product
                                                                                                                        •   Increase brand awareness
                                                                                                                        •   Generate sales leads
                                                                                                                        •   Invitation to a webinar
                                                                                                                        •   Gain new customers

    We at LUMITOS have disseminated over 450 Stand-Alone Mailings (direct e-mails or mail
    shots) for our customers. That’s why we know how to attract the undivided attention of
    our more than 150,000 newsletter subscribers. Any week you wish, we’ll send out your
    Stand-Alone Mailings to our readers containing only your own message. And, to make it
    even more successful, we can add your list of e-mail addresses to the recipients. This lets
    you reach many more potential customers fast, directly and without much effort.

    Your benefits
    • You’ll generate attention and visibility in the shortest possible time
    • You’ll generate sales leads with a suitable landing page
    • Without much effort you can also inform your own prospective and existing customers

    Performance features
    • Based on your texts and images, we’ll create an inspiring and effective e-mail in your
      corporate design
    • We’ll offer you suggestions on how to increase the impact of your e-mail
    • We’ll develop a subject line that prompts the recipients to open your e-mail
    • To optimize how the e-mail is displayed, we’ll test it with the most common clients
    • For an optimal opening rate, we’ll send your e-mail out at the right time of the day
    • You’ll receive meaningful performance figures reveal the success of the e-mail                                                    500 EUR
                                                                                                  More online                   per 1,000 recipients
                                                                                                  go.lumitos.com/m211

LUMITOS®                                                                                                                                               29
Banner Advertising                                                                                                              Recommended for
                                                                                                                                • Launch a new product
                                                                                                                                • Find new employees
                                                                                                                                • Increase brand awareness

    The LUMITOS portals offer you a high-quality B2B advertising environment to successfully
    increase the visibility of your products and brands. We’ll recommend the banner format
    that matches your objectives. Geographical and topical targeting direct your banners
    precisely at your target groups, thus minimizing waste on users that don’t matter to you.
    We’ll count the clicks on your banner, so your success is transparent. This allows you to see
    how well your advertising message is received in your target market.

    Your benefits
    • Geotargeting and topical targeting minimize wasting budget on users that don’t
      matter to you
    • For a fraction of the cost, you can achieve measurably more views than with print ads
    • There is no flat monthly rate, only actual screen impressions are chargeable

    Performance features
    •   Placement of your banner with geotargeting and topical targeting
    •   Minimum order size of 40,000 ad impressions
    •   Banner linked to your website or landing page
    •   Performance figures: monthly reports and final report containing ad impressions,
        clicks and click rates
                                                                                                                                 from 3,400 EUR
                                                                                                    All ad formats and prices
                                                                                                    go.lumitos.com/m210

LUMITOS®                                                                                                                                                     30
Product Presentation                                                                                                    Recommended for
                                                                                                                        •   Launch a new product
                                                                                                                        •   Increase brand awareness
                                                                                                                        •   Generate sales leads
                                                                                                                        •   Gain new customers

    A Product Presentation on the B2B portals of LUMITOS puts your product into the spotlight
    on a stage where it can enthuse more than 7 million users. You’ll gain new customers in
    a short time. Put your faith in our 20 years of experience with successful B2B portals. Our
    online performance figures make the successes you have with your Product Presentation
    transparent and tangible.

    Your benefits
    • You’ll get high quality sales leads
    • You’ll gain new customers
    • You’ll achieve impressive results with little effort

    Performance features
    • Present your product and highlight 3 top advantages or benefits
    • Five photos help to convey a positive impression
    • A video shows your product in action
    • A product brochure allows potential customers to download comprehensive
      information
    • Your product is introduced in three newsletter editions
    • Performance figures let you experience the success of your presentation
    • Translation English to German included                                                                                        1,120 EUR
                                                                                                  More online                          for 12 months
                                                                                                  go.lumitos.com/m202

LUMITOS®                                                                                                                                               31
Catalogue Presentation                                                                                                Recommended for
                                                                                                                      • Increase brand awareness
                                                                                                                      • Generate sales leads
                                                                                                                      • Gain new customers

    A Catalogue Presentation on the B2B portals of LUMITOS puts your catalogue into the
    spotlight on a stage where it is noticed and enthuses potential customers. You’ll gain
    new customers in a short time. Put your faith in our 20 years of experience with success-
    ful B2B portals. Our online performance figures make the successes you have with your
    Catalogue Presentation transparent and tangible.

    Your benefits
    • You’ll get high quality sales leads
    • You’ll gain new customers
    • You’ll make your product portfolio known with little effort

    Performance features
    •   Present your catalogue and describe its benefits
    •   Five photos help to convey a positive impression
    •   Potential customers can download your catalogue immediately as a PDF file
    •   Your product is introduced in three newsletter editions
    •   Performance figures let you experience the success of your presentation
    •   Translation English to German included

                                                                                                                                1,120 EUR
                                                                                                More online                        for 12 months
                                                                                                go.lumitos.com/m203

LUMITOS®                                                                                                                                           32
White Papers & Application Notes                                                                                        Recommended for
                                                                                                                        • Generate sales leads
                                                                                                                        • Gain new customers
                                                                                                                        • Knowledge transfer

    On the LUMITOS B2B portals with their 9 million users, keenly interested readers search for
    white papers and application notes that explain techniques and applications like yours.
    Your expertise will impress potential customers and lead to valuable sales leads. Our
    transparent online performance figures let you experience how successful your white
    papers and application notes have been.

    Your benefits
    • You’ll get high quality sales leads
    • You’ll position yourself and your company as an expert in your specialist field
    • Once written and placed online, your content generates sales leads again and again

    Performance features
    • We’ll present your white paper as a PDF for download and thereby generate sales
      leads
    • Up to five photos increase the appeal of your white paper
    • We’ll tag and index your white paper so prospective customers can easily find it
    • We’ll refer to your white paper in three newsletter editions
    • Performance figures let you experience your success at any time

                                                                                                                                       970 EUR
                                                                                                  More online                         for 12 months
                                                                                                  go.lumitos.com/m206

LUMITOS®                                                                                                                                              33
Newsletter Advertising                                                                                                        Recommended for
                                                                                                                              • Invitation to a trade fair booth
                                                                                                                              • Invitation to a webinar
                                                                                                                              • Increase brand awareness

    LUMITOS disseminates more than 600 B2B newsletters every year. This diversity is unique
    in the industry and gives you maximum flexibility for your newsletter advertising. Every
    week, there are several opportunities to place your advertising message at short notice.
    And this without additional effort for you, if a Product or Catalogue Presentation of yours
    is already online on the LUMITOS portals.

    Your benefits
    • Newsletter advertising allows you to stimulate demand for your products and
      services
    • You’ll reach up to 150,000 newsletter subscribers and get your message across
      swiftly
    • Instantly effective advertising you can order for each week’s newsletter edition

    Performance features
    • Instantly effective advertising you can order for each week’s newsletter edition
    • Performance figures let you experience your success at any time

                                                                                                                                      from 50 EUR
                                                                                                  All ad formats and prices           per 1,000 recipients
                                                                                                  go.lumitos.com/m209

LUMITOS®                                                                                                                                                           34
Focus Topics                                                                                      Recommended for
                                                                                                  •   Launch a new product
                                                                                                  •   Generate sales leads
                                                                                                  •   Make brands better known
                                                                                                  •   Gain new customers

    We at LUMITOS have run B2B portals for 20 years, so we know what users look for. This                                NEW
    is why we offer special focuses on subjects that interest our users particularly. In these
    Key Topics, we bring together all relevant information in an appealing, clearly structured
    form. If you participate with your product, service, white paper or catalogue, you’ll reach
    potential customers who are looking for solutions in this specific field of interest.

    Your benefits
    • You’ll receive high-quality sales leads indicating a clear purchasing interest
    • The reach of the LUMITOS portals and newsletters lets you gain new customers

    Performance features
    • Three-month participation in a forum across all the involved channels with your pre-
      placed products, services, whitepapers, catalogues, application notes or webinars
    • Advertising in the LUMITOS newsletters with up to 140,000 readers
    • Continuous visibility for your content and webinars in the selected channel for 12
      months
    • Key performance indicators that let you track your success at any time

                                                                                                      from 2,370 EUR

LUMITOS®                                                                                                                         35
Focus Topics 2021

                           Take part in the following Focus Topics we offer in 2021 with your products, services, catalogues, white papers, application notes and webinars:

                                                                             Chemistry-Channel         Life-Science-Channel            Lab-Channel               Food-Channel

                            Focus Mass Spectrometry with
            1.4. - 30.6.
                            market overview of mass spectrometers

                            Focus Liquid Handling with
            1.5. - 31.7.
                            market overview of pipetting robots

                            Focus Particle Analysis with
            1.6. - 31.8.
                            market overview of particle analyzers

                            Focus Chromatography with
           1.9. - 30.11.
                            market overview of HPLC/UHPLC systems

                            Focus Food Analytics with
           1.9. - 30.11.
                            market overview of NIR spectrometers

                            Focus Spectroscopy with
           1.11. - 31.1.    market overview of NIR spectrometers and
                            market overview of UV-VIS spectrometers

LUMITOS®                                                                                                                                                                        36
Webinars: live, recorded or on-demand                                                            Recommended for
                                                                                                 •   Launch new products
                                                                                                 •   Generate sales leads
                                                                                                 •   Make brands better known
                                                                                                 •   Gain new customers

    Especially in times when trade fairs are cancelled and business travel is restricted, your                          NEW
    company can fall short of the important sales leads it needs. Webinars are perfectly
    suited to communicate your application expertise in a vivid way, allowing you to get
    prospective customers interested in your solutions and generate sales leads. There are
    different webinar formats to choose from. If you wish to present live, like in a face-to-
    face seminar, then select live webinars or semi-live webinars with their questions &
    answers feature. If you prefer to prepare your presentation in peace and quiet, then
    recorded webinars with a fixed date or on-demand webinars are your perfect choice.

    Your benefits
    •   Strong positioning through transfer of knowledge with a high customer benefit
    •   Once created you can re-use your webinar over and over again
    •   Webinar participants from all over the worldwide LUMITOS network
    •   GDPR-compliant sales lead generation

    Features
    •   Hosting of your webinars
    •   Your webinars are advertised in LUMITOS’s newsletters and portals
    •
    •
        Social media posts on LinkedIn and Twitter
        Invitation management
                                                                                                       from 970 EUR
    •   Performance indicators and comprehensive data of registered participants
    •   Webinars remain available on-demand for 12 months

LUMITOS®                                                                                                                        37
Virtual events: in-house exhibitions, conferences, trade fairs                                    Recommended for
                                                                                                  • Lead generation
                                                                                                  • Conferences
                                                                                                  • Trade fairs

    By making trade fairs, conferences, business travel and visits impossible, the corona                             NEW
    pandemic has proved to have been a catalyst for virtual extensions and hybrid events.
    LUMITOS took immediate action in 2020 when it pioneered three virtual trade fairs. Our
    multilingual event platform hosted the world‘s largest virtual laboratory event, analytica
    virtual, with more than 20,000 visitors.

    The benefits for your in-house exhibitions or the trade fairs you run
    • Planning certainty, not only in times of pandemics
    • A reach that extends to those existing and prospective customers who otherwise
      would not be able to attend trade fairs
    • Numerous high-quality new contacts, thanks to a combination of webinars and
      selected products offering high customer benefits
    • GDPR-compliant sales leads

    Features
    • An interactive, multilingual event platform for product presentations, lectures, down-
      loads and video chats
    • Premiere hall for your product launches
    • Product teasers* in the LUMITOS newsletters with up to 100,000 recipients
    • Your key performance indicators and GDPR-compliant sales leads updated every day            Price on request
    • Your presentations hosted on selected LUMITOS portals for 12 months*.

                                                                                     * optional
LUMITOS®                                                                                                                    38
Job Ads                                                                                                                    Recommended for
                                                                                                                           • Find new employees

    Through five of its B2B portals, LUMITOS offers unique access to more than 7 million pro-
    fessionals and executives in the chemical, life science, food & beverage, lab equipment,
    analytics and pharmaceutical industries. Your job ad will not only yield candidates that
    are actively looking into the position you offer. What sets us apart from other job portals is
    that your online ad is also seen by professionals who are not actively searching but open-
    minded about a career move. This expands your pool of potential candidates, generating
    more applications from applicants who are suitable.

    Your benefits
    • You’ll invest your budget wisely: your job ad reaches candidates who are suitable
    • You’ll fill vacancies faster
    • You’ll be spared many applications from candidates who are unsuitable

    Performance features
    •   Your Job Ad will stimulate user interest for 8 weeks
    •   We’ll create the ad in your corporate design
    •   Depending on your target group, your ad will appear in up to 5 portals
    •   Your Job Ad will be contained in up to 3 job bulletin issues
    •
    •
        Reboost: your ad will be refreshed after 4 weeks
        Performance figures
                                                                                                                                        920 EUR
                                                                                                     More online                          for 8 weeks
                                                                                                     go.lumitos.com/m212

LUMITOS®                                                                                                                                                39
Price list

     Company Presentation, see page 28                     Product Presentation, see page 31

     Company Presentation, per 12 months          970 €    Product Presentation, per 12 months                                             1,120 €

     Additional product options                            Additional product options

     Company Ad in the newsletter, for 6 issues   540 €    Product of the Week, for 1 week                                                  880 €

                                                           Product Highlight, for 4 weeks                                                   640 €

     Stand-Alone Mailing, see page 29                      Product Reference in the newsletter, per issue                                   350 €

     Stand-Alone Mailing, per 1,000 recipients    500 €    Participation in a Focus Topic, per 3 months                                    1,400 €

                                                           Publication in additional channel, per 12 months                                 650 €

     Banner Advertising, see page 301)
                                                           Catalogue Presentation, see page 32
     Leaderboard, per 1,000 recipients             85 €
                                                           Catalogue Presentation, per 12 months                                           1,120 €
     Medium Rectangle, per 1,000 recipients        95 €
                                                           Additional product options
     Wide Skyscraper, per 1,000 recipients         85 €
                                                           Catalogue of the Week, for 1 week                                                880 €
     Half Page Banner, per 1,000 recipients       120 €
                                                           Catalogue Highlight, for 4 weeks                                                 640 €
     Billboard Banner, per 1.000 recipients       120 €
                                                           Catalogue Reference in the newsletter, per issue                                 350 €
     Wallpaper Banner, per 1,000 recipients       175 €
                                                           Participation in a Focus Topic, per 3 months                                    1,400 €

                                                           Publication in additional channel, per 12 months                                 650 €

                                                          1) For Banner Advertising a minimium of 40,000 ad impressions must be ordered.
LUMITOS®                                                                                                                                             40
Price list

     White Papers & Application Notes, see page 33                    Focus Topics, see page 35

     White Paper / Application Note, per 12 months          970 €     Participation in a Focus Topic, per 3 months                                                      1,400 €

     Additional product options                                       Additional product options

     White Paper of the Week, for 1 week                    880 €     Topic Highlight, per 3 months                                                                       640 €

     White Paper Highlight, for 4 weeks                     640 €
                                                                      Job Ad, see page 39
     White Paper Reference in the newsletter, per issue     350 €
                                                                      Job Ad, for 8 weeks                                                                                 920 €
     Participation in a Focus Topic, per 3 months          1,400 €
                                                                      Additional product options
     Publication in additional channel, per 12 months       650 €
                                                                      Job of the Week, for 1 week                                                                         520 €

                                                                      Job Reboost, for 1 Job Ad                                                                           100 €
     Newsletter Advertising, see page 34

     Ad Box, per 1,000 recipients2)                          50 €

     Panorama Ad, per 1,000 recipients2)                    100 €

     Company Ad, 6 Ausgaben                                 540 €

     Newsletter Reference, per issue                        350 €

    2) A minimum of 3 newsletter issues must be ordered.             All prices + VAT. This price list is valid from January 1, 2021. Subject to changes in case of errors or necessary
                                                                     technological modifications. The legal venue is Berlin (Germany). German law is applicable.
LUMITOS®                                                                                                                                                                                  41
Our customers
Market leaders put their trust in us

                             We make more than 1,900 customers more successful with online marketing

LUMITOS®                                                                                               43
Contact
Contact LUMITOS

           Online advertising sales advice:   Online recruitment sales advice:   Know how for your B2B online marketing:

           Phone +49 30 965368-450            Phone +49 30 965368-44             Take a look at our blog
           E-mail sales@lumitos.com           E-mail karriere@lumitos.com        www.lumitos.com/en/blog

LUMITOS®                                                                                                              45
LUMITOS leads you to success
with online marketing

                     LUMITOS AG        Media Kit 2021
                     www.lumitos.com   As of 01/21
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