MEDIA KIT 2021 Printed Monthly, Digital Daily - Naperville, IL - Positively Naperville
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2021
Printed Monthly, Digital Daily – Naperville, IL
Positively Naperville | 630.369.8447 | ideas@positivelynaperville.com
What is Positively Naperville? We’re local and independent. Positively Naperville is a complimentary community newspaper printed monthly in Naperville, IL. PN has an evolving daily digital presence at www.positivelynaperville.com. The publication covers events, local businesses, non-profits, politics and all the happenings in the greater community – defined by the six area high schools. (Naperville North & Central, Waubonsie, Metea, Neuqua and Benet.) We are hyper-local and have fostered an understanding of the local market. PN has spent years kindling relationships with the community and its leaders. Every month more than 20 columnists bring their localized perspectives to our pages, too. PN can assist with connecting your business with the right people and organizations. Since our inception, this initiative has been supported by a great group of readers, independent businesses and service clubs, organically growing four pages at a time since our first printed issue in September 2001. Promoting a preview of community events, the arts and locally-owned enterprise is still our primary passion. Reach out 630.369.8447 ideas@positivelynaperville.com www.positivelynaperville.com Mailing Address: 1421 Sequoia Rd. Naperville, IL 60540
Circulation
Monthly – 25,000 copies of PN are printed near
the first of every month. PN is delivered to 15,000
households by an independent delivery service on
a rotating basis reaching 40,000 households over
the course of a year. Another 10,000 copies are
distributed via a hundred local retailers, coffee
shops, restaurants, train stations, hotels, bookstores
and newsstands.
Key Naperville Demographics
Let’s Catch the Advertising Spirit Estimated Population – 144,864 (2013)
Households, 2009-2013 – 49,483
PN believes print media will endure, complimented Median household income, 2009-2013
by digital ads and social media. PN stays around $108,302
longer on kitchen counters, coffee tables, and office
Bachelor’s degree or higher, percent of
waiting rooms as a preview for what’s to come.
persons age 25+, 2009-2013 – 65.9%
PN offers traditional display rates, but most of our Female Population – 51.4%
advertisers subscribe to a yearly sponsorship paid
Population, percent change - April 1, 2010 to
annually, bi-annually or quarterly to achieve top-of-
July 1, 2013 – 2.0%
the-mind marketing goals.
Persons under 18 years (2010) – 28.7%
Monthly presence and daily-digital-presence will Persons 65 years and over (2010) – 8.7%
help make your business a Naperville household
Median value of owner-occupied housing
name. Sponsorship lets your business tell a story.
units, 2009-2013 – $377,400
This strategy leads to repeat and loyal customers.
Pull, not Push! Source: quickfacts.census.gov
Full Sponsorship includes a 5 x 4 inch ad monthly.
It also includes featured stories about your business
within the Naperville Community.
Sponsorship is a complete media package. PN
mentions and links your business via its web and
social media pages.
Non-profits in good standing are eligible for a 40%
discount.
Visit PN Online
www.positivelynaperville.com
www.facebook.com/positivelynaperville01
Twitter: @pndaily
Instagram: positivelynaperville
Print Advertising 2021
Monthly Rates
# Insertions 1x 2x 3x 6x 12x - Sponsorship
Full Page 10 (wide) x 12 (tall) $2,500 $4,500 $6,000 $10,800 $18,000
1/2 Page
Vertical 5 x 12 $1,500 $2,800 $4,000 $6,300 $11,500
Horizontal 10 x 6
1/4 Page - 5 x 6
$1,000 $1,900 $2,700 $5,000 $9,200
Bottom Horizontal 10 x 3
5x4 $750 $1,450 $2,100 $3,800 $7,200
4x3 $450 $850 $1,250 $2,300 $4,400*
4 x 2 (business card style ad) $300 $575 $800 $1,200 $2,000*
Monthly print circulation is 25,000 copies. Non-profits in good standing are eligible for a 40% discount. Ask about
Chamber of Commerce and IndieBound Rates. Rates subject to change without notice. *Junior Sponsorship.
All specs in inches / All ads are color / Add 10% for premium placement (P3, Back Page, etc.) Custom sizes upon request.
Submit high resolution ads to tim@positivelynaperville.com in PDF or comp format, 300 DPI CMYK. Designs services
available $75/ad. Dec 2020a.
CONTACT: 630.369.8447 • ideas@positivelynaperville.com • www.positivelynaperville.com
Month 2015 POSITIVELYNAPERVILLE.COM N.E.W.S. PAGE xx Month 2015 POSITIVELYNAPERVILLE.COM N.E.W.S. PAGE xx
Full Page Quarter Page
10 wide x 12 tall 5 wide x 6 tall
(Back Page is 4 wide x 3 tall All sizes in inches.
10 wide by 10 tall) Submit artwork to
tim@positivelynaperville.com
in PDF of comp. format - 300 DPI CMYK.
Custom ad sizes upon request.
PN reserves the right to edit ads for
content and formatting; and place
Half Page Vertical stoppage of ads without notification.
5 wide x 12 tall
4 wide x 2 tall
(Business Card Style) Half Page Horizontal
10 wide x 6 tall
5 wide x 4 tall
Quarter Page
Bottom Horizontal
3 x 10
Graphic is not actual size
Submission Procedures & Notes
• To guarantee placement, ads should be reserved by the • Graphic design is available for $75 per ad.
15th for the upcoming monthly issue. Late submission/ • PN reserves the right to edit ads for content and
placement requests are handled on a case-by-case basis. formatting; and place stoppage of ads without
• Large files can be submitted via DropBox or FTP. notification.
• Keep in mind when designing ads, this is a newspaper • Payment must be received in full for one time open
format. Glossy/slick style ads with many colors rate ads at time of placement. Payment must be
sometimes don’t print well on newsprint. The best types received prior to first ad insertion for new sponsors
of ads have a good font size and solid cohesive color and advertisers. Make checks payable to Positively
schemes. Images should be not be lower than 240 DPI. Naperville.
• Most smart phone and tablet photos will not look good • Multiple insertions and sponsorships may be paid
unless you are an advanced user. annually, quarterly. Let PN know what works best for
• Compensate for “dot bleed.” Images and graphics your cash flow.
should be lightened ten to twenty percent. Reverse and • Any Questions? We welcome your inquiries and your
color text should not be smaller than 10 pt. business.
• Send PN your brief press releases.
Contact PN
630.369.8447
ideas@positivelynaperville.com
www.positivelynaperville.com
Mailing Address:
Positively Naperville
1421 Sequoia Rd.
Naperville, IL 60540
Dec 2020a2021 Print Edition
Press Dates and Deadlines
Reserve Space by December 15, 2020. Creative/Assets Due by December 20.
January Monthly Press Date January 4, 2021. Please note every January PN prints a little later
than normal due to the holiday season.
Reserve Space by January 15. Creative/Assets Due by January 20.
February Monthly Press Date February 1.
Reserve Space by February 15. Creative/Assets Due by February 20.
March Monthly Press Date March 1. Annual St. Patrick’s Day Edition.
Reserve Space by March 15. Creative/Assets Due by March 20.
April Monthly Press Date March 29.
Reserve Space by April 15. Creative/Assets Due by April 20.
May Monthly Press Date April 26.
Reserve Space by May 15. Creative/Assets Due by May 20.
June Monthly Press Date May 31.
Reserve Space by June 15. Creative/Assets Due by June 20.
July Monthly Press Date June 28. Naperville Salute Edition.
Reserve Space by July 15. Creative/Assets Due by July 20.
August Monthly Press Date August 3. Annual Dog Days Edition.
Reserve Space by August 15. Creative/Assets Due by August 20.
September Monthly Press Date August 30. Annual Last Fling Edition.
Reserve Space by September 15. Creative/Assets Due by September 20.
October Monthly Press Date September 27.
Reserve Space by October 15. Creative/Assets Due by October 20.
November Monthly Press Date November 1. Annual Veterans Day Edition.
Reserve Space by November 15. Creative/Assets Due by November 20.
December Monthly Press Date November 29.
Press Dates and Deadlines are subject to change without notice.
Late submission/placement requests are handled on a case-by-case basis.
Nothing is set in stone at PN! Most of the time, we are able to accommodate
last minute requests.
Our deadlines are
always moving!Digital Advertising Digital display advertising is generally reserved for print advertisers and sponsors. There is a $500 minimum for non-print advertisers. Display/Banner Ads PN offers digital banner advertising. Our ad network is completely localized and we control all the ads that are placed. Sizes: 728 x 90 px (leaderboard); 300 x 250 px (medium rectangle); 300 x 600 px (half page); 320 x 50 px (mobile) 970 x 250 px (billboard). We charge $50/week for all sizes in rotation. Just want impressions: $50 per 5000. We’ve found the best approach is a campaign that utilizes all sizes with a little different message in each one. Design services are available for $75/ad. Banner ads may be submitted in .png, .jpg, embed code, etc., 72 DPI RGB with a link. PN prefers static ads. Animated ads don’t always work... Digital ads may be reserved and purchased at any time if inventory is available. Check out current digital ads at www. positivelynaperville.com. Daily Email Newsletter (Called the Daily Square-Scoop) Pricing varies depending on size of ad. Prices range from $100 to $250/week. Also Available – Pop-up ads and sponsored content Contact PN and tell us what you have in mind and we can provide a quote. Pop-ups and sponsored content are all customized. • PN reserves the right to edit ads for content and formatting; and place stoppage of ads without notification. • Payment must be received in full for one time open rate banner ads at time of placement. Contact PN 630.369.8447 ideas@positivelynaperville.com www.positivelynaperville.com Mailing Address: Positively Naperville 1421 Sequoia Rd. Naperville, IL 60540 Dec 2020a Graphics are not actual size
You can also read
