MEDIA KIT 625 WEEKLY FLIGHTS - MAXPOSURE MEDIA

Page created by Marjorie Rodgers
 
CONTINUE READING
MEDIA KIT 625 WEEKLY FLIGHTS - MAXPOSURE MEDIA
MEDIA KIT
                                             2018-2019

                            India

MEDIA KIT
    2018-2019
12 issues   20 cities   625 weekly flights
MEDIA KIT 625 WEEKLY FLIGHTS - MAXPOSURE MEDIA
MEDIA KIT
       AirAsia India brings you the latest in destinations, arts,           2018-2019

     culture, heritage, fun & adventure

     20 18
    Connecting                   operational             To go
                                  aircraft          international by
                                                         end of
                                      &
        cities
                                5 more to be
                                added in 2018         2018

3
       metro                                                    Crossed
        hubs            $                                       sales of
     Bengaluru,        50m   investment                        `100 crore
    Delhi, Kolkata            to expand                       in December
                             operations                           2016

  85%                                               625
                             Average
                          passenger load
    on time                   factor
                                                    Weekly
performance in
   Dec 2016               86.3%                     flights

                                                                                        2
MEDIA KIT 625 WEEKLY FLIGHTS - MAXPOSURE MEDIA
MEDIA KIT
                  AirAsia India is part of the                         2018-2019

          AirAsia BEHRAD, recognised as the world’s
           best low cost carrier

                              +                         50
                                                             Over

                           130
                           destinations
                            worldwide                     million

          26
                                                        passengers
  Travels                                              flown in 2017
     Over
    countries

                          270
                             +
650
   Over

                                                  200
                                                      Over
                          routes

daily flights
                                                         aircraft

                                                                                   3
MEDIA KIT 625 WEEKLY FLIGHTS - MAXPOSURE MEDIA
MEDIA KIT
                  AirAsia has been recognised globally for offering              2018-2019

                  best services at best prices

World’s Best
Low-Cost                             World’s
Airline for the                      Leading Low
9th consecutive                      Cost Airline                     Asia’s Top 200
year by Skytrax                      by World                         “Best Under
world airline                        Travel                           A Billion”
award in                             Awards in                        Companies by
July 2017                            2016                             Forbes Asia

                       Best Asian                                         Airline Of
                       Low-Cost                                           The Year by
                       Carrier                                            Centre for
                       By TTG                                             Asia Pacific
                       Travel                                             Aviation
                       Awards                                             (CAPA) in 2009
                       2011                   Asiamoney’s Best
                                              Managed Company
                                                Award in 2010

                                                                                             4
MEDIA KIT 625 WEEKLY FLIGHTS - MAXPOSURE MEDIA
MEDIA KIT
               AirAsia Customers are young, educated,                2018-2019

            upwardly mobile and affluent

62%
 male
                                     56%            45%
38%
female
                 75%
                  English
                                      are
                                   university
                                                      fly for
                                                   business and
                 speaking          graduates      55% for leisure

                            61%                        Key
                                                     Audience

 63%
                     of AirAsia passengers are
                      employed as managers,
                         senior officials or
                                                   25-55years of
 live within               professionals                  age
 Metro and
tier-II cities

                                                                                 5
MEDIA KIT
                                                                              Airasia reach                                                                                                                                                                                       2018-2019
                                                                          Global network
                                                                                                                                                                                                                      Sapporo

                                                                                                                                                          Beijing

                                                                                                                                                                                            Seoul

                                                                                                                                                                                                Busan             Tokyo (Narita/Haneda)
                                                                                                                                     Xi’an                                                               Osaka
                                                                                                                                                                                     Jeju

                                                                                                            Chengdu                                                         Shanghai
                                                                                                                                                     Wuhan               Hangzhou
                                                                                                                 Chongqing
                                       NEW DELHI                                                                                                         Nanchang
                                                                            Kathmandu                                                             Changsha
                                            Jaipur

                                                                                                         Kunming                        Guilin                              Taipei
                                                                                   Dhaka
                                                                                                                                             Guangzhou Shantou
                                                                         KOLKATA                                         Nanning                   Shenzhen              Kaohsiung
Jeddah                                                                                          Mandalay                                 Macao      Hong Kong
                                                                                                            Luang          Hanoi
                                                                             Bhubaneswar                    Prabang
                                                                                                                                                                                                                                                                                              Honolulu
                                                                                           CHIANG MAI
                                               Hyderabad             Visakhapatnam                                 Vientiane
                                                                                              Yangon                               Da Nang
                                                                                                                                                                 Clark
                                                                                                                                                                           MANILA
                                                                                               BANGKOK                Siem Reap                                                                                                                           Honolulu
                                       BENGALURU               Chennai                           PATTAYA                              Nha Trang
                                                                                                                         Phnom Penh
                                            Tiruchirappalli                                                                   Ho Chi Minh City                                       CEBU
                                             Kochi                                                                 Sihanoukville
                                                                                              KRABI
                                                                                            PHUKET
                                                     Colombo                                               HAT YAI
                                                                                            LANGKAWI           Kota Bharu                                 KOTA KINABALU
                                     Malé
                                                                                            Banda Aceh
                                                                                                        PENANG
                                                                                                                 Kuala Terengganu                      Bandar Seri Begawan
                                                                                                                                                     Miri
                                                                                                                                                                                                        PACIFIC OCEAN
                                                                                              MEDAN           KUALA LUMPUR                        Bintulu
                                                                                                   JOHOR BAHRU                          KUCHING
                                                                                                  Pekanbaru        Singapore
                                                                                                                                     Pontianak
                                                                                                   Padang
                                                          INDIAN OCEAN                                      Palembang

                                                                                                                                                                    Makassar
                                                                                                                   JAKARTA Semarang
                                                                                                                      Bandung

         AirAsia
                                                                                                                                           SURABAYA
                                                                                                                           Yogyakarta Solo
                                                                                                                                           BALI   Lombok

         International
         Destinations

         Fly to over 130
         destinations across                                                                                                                                                                                                                 Gold Coast

         Asia and Asia-Pacific                                                                                                                           Perth
         with Skytrax World’s
         Best Low-Cost                                                                                                                                                                                                                      Sydney

         Airline, 2009-2017.                                                                                                                                                                                                    Melbourne
                                                                                                                                                                                                                                                                     Auckland

          AirAsia Hubs                                                                                                                                                    SOUTHERN OCEAN

                         Maps not to scale and are just a graphic representation. Maps do not reflect the opinion of the publisher with regards to the legal or geographical status of any country/territory depicted. Maps as at May 31, 2018.

                                                                                                                                                                                                                                                                                                     6
MEDIA KIT
                                                                      AirAsia reach                                                                                                                                        2018-2019
                                                                   india network

                                                                                                                                                                                                           Sapporo

                                     Srinagar                                                                                                                                                     NAGOYA

                                                      Chandigarh

                                      NEW DELHI
                                          Jaipur                                    Bagdogra
                                                                                               Guwahati
                                                                                                     Imphal

                                           Indore                  Ranchi
                                                                                        KOLKATA
                                  Surat             Nagpur
                                                                              Bhubaneswar
                                                                                                          Chiang Rai
                                    Pune                                                                                Nan
                                                                                                    CHIANG MAI
                                                Hyderabad               Visakhapatnam                               Loei    Udon Thani
                                                                                                          Phitsanulok            Nakhon Phanom
                                                                                                                               Sakhon Nakhon
                                                                                                                    Khon Kaen Roi Et
                                                                                                                                  Ubon Ratchathani                    CLARK
                                          Goa                                                                                Buriram                                          MANILA
                                                                                                          BANGKOK
AirAsia                               BENGALURU               Chennai                                                    PATTAYA
                                                                                                                                                                        Caticlan KALIBO
Domestic                                    Kochi
                                                                                                                 Chumphon
                                                                                                        Ranong Surat Thani                              Puerto Princesa
                                                                                                                                                                            Iloilo     Tacloban
                                                                                                                                                                                     CEBU
                                                                                                                                                                                    Tagbilaran
Destinations                                                                                              KRABI Nakhon Si Thammarat
                                                                                                      PHUKET       HAT YAI
                                                                                                            Trang Alor Setar                                                            Davao
                                                                                                       LANGKAWI
                                                                                                          PENANG Narathiwat
                                                                                                                           Kota Bharu        KOTA KINABALU
                                                                                                                                                                Labuan
                                                                                                                                                                       Sandakan                   PACIFIC OCEAN
                                                                                                                        Kuala Terengganu
                                                                                                                                                             Miri      Tawau
                                                                                                        MEDAN           KUALA LUMPUR                      Bintulu
                                                                                                                                                      Sibu
                                                                                                              JOHOR BAHRU           KUCHING

Fly to over 130                                                    INDIAN OCEAN
destinations across                                                                                                    Palembang
Asia and Asia-Pacific
with Skytrax World’s
                                                                                                                            JAKARTA
Best Low-Cost                                                                                                                  Bandung         Solo      SURABAYA
Airline, 2009-2017.                                                                                                                 Yogyakarta
                                                                                                                                                               BALI
 AirAsia Hubs

      Maps not to scale and are just a graphic representation. Maps do not reflect the opinion of the publisher with regards to the legal or geographical status of any country/territory depicted. Maps as at May 31, 2018.

                                                                                                                                                                                                                                       7
MEDIA KIT
             THE MAGAZINE                                                     2018-2019

             travel 360
                                                            India

 Language

English                   is everything to make for a traveller’s delight. Carefully
                        planned and created for the AirAsia patrons, every issue
                            will highlight exotic travel destinations. Every travel
                         feature will be dedicated to the beauty and diversity
                        of Indian and international boundaries. Taking everything
                          together to make this an ultimate travel read, our
                        aim is to present to you a journal full of enthralling travel
                                       experiences and destinations.

                          Keeping the WANDERLUST feel in mind, the magazine
                          mirrors crisp travel FEATURES, EXOTIC photography,
                        Quirky, ArTISTIC design and a vibrant colour palette.

                        Travel 360 India is one of the five inflight editions
                          of AirAsia Airlines. The other editions are Malaysia,
 Frequency
                                     Thailand, Indonesia & Japan.
Monthly

                                                                                          8
MEDIA KIT
                               Maxposure                                                                            2018-2019
                             Advantage
                         Largest in                Was founded in 2006 in                    Engaged with

                                                                                             250
 Largest custom
     content
   marketing
                         in-flight                 Florida, USA
                         content marketing
company in Asia

                                                  4
                         in Indian

            +
      with

 35
                         subcontinent with                  Content Strategy,
                                                                                             unique advertisers
                                                            Content Creation
                                                                                             per month
                                                            & Distribution,
                                                            Content
projects under                                    pillars   Monetization, and                      Largest in

                        11
                                                                                              automobile content
 its portfolio                                              Results & Analytics

                                                                                                      6
                                                                                                 segment with

                             projects
                             under its
                             portfolio                      Offers

                                                      360             o

                                         3
                          Works with                content marketing                           clients under its
                            national                    solutions                                   portfolio
Global award-winning      carriers of
   team of content
 creators, designers,
                                      countries
strategy planners and
      marketers

                          Creates content in
                                                                                        13
                                                                                     offices across

                                                       6
                          16 languages                                                    India
                          consumed in over
                                                                     offices in countries across the world
                          170 countries                              (USA, Singapore, Bangladesh, India, UAE,
                                                                     & Bahrain). sales representatives in over
                                                                     20 key markets

                                                                                                                                9
MEDIA KIT
                                                                                                              TECH SPECS &                                                                                  2018-2019
                                                                                                             RATE CARD
                                                                                                                                                               Magazine Size:
                                                                                                                                                              21 cm X 27.3 cm
Bleed Ad Dimensions                                                                                                                                          210 mm X 273 mm                  Bleed Size:
                                                                                                                               Live/Safe Area:                                                Magazine
                                                                      W x H (cm)                   W x H (mm)
                                                                                                                            18.6 cm x 24.9 cm                                                 size+3mm
 Full page                                                             21 x 27.3                     210 x 273              186 mm x 249 mm
 Double Spread                                                         42 x 27.3                     420 x 273

Non-Bleed Ad Dimensions
                                                                           W x H (cm)                 W x H (mm)
 Full page                                                                 18.6 x 24.9                 186 x 249
 Double Spread                                                             39.6 x 24.9                 396 x 249

* please provide half page, quarter page, strip in non-bleed only and allow a gutter space of 15 mm in double spread ads

Rate Card*                                                                   INR (`)                 USD ($)
Inserts                                                                                                                        Magazine Size (inch):        21 cm x 27.3 cm               210 mm x 273 mm
                                                                                                                               Live/Safe Area (inch):      18.6 cm x 24.9 cm              186 mm x 249 mm
Full Page colour (FPC)                                                              4,95,000                     8,250
                                                                                                                               Bleed size:                 Magazine size + 3 mm
Double Spread (DPS)                                                                 8,80,000                   14,685
First 30% Single                                                                    6,05,000                   10,120            PAGE BLEEDS: 3 mm on all sides for a total document size of 210 mm
                                                                                                                                width x 275 mm hight. Ads submitted without sufficient bleed area will be
First 30% Spread                                                                    9,90,000                   16,500                                 reduced to fit live area size.
Inside Front/Back Cover                                                             9,35,000                   15,620
                                                                                                                                  LIVE/SAFE AREA: 12 mm inside of trim size on all sides of a bleed ad. A
Back Cover                                                                        13,20,000                    22,000           full page bleed ad has a live area measuring 186mm width x 249mm hight.
Half Page                                                                           2,97,000                     4,950           Please do not place logos, legal disclaimers or other critical information
                                                                                                                                 outside live area. Additionally, for spread bleed ads, allow 6 mm on each
Quarter Page/ Horizontal Strip                                                      1,76,000                     2,860            side of the gutter for binding. Clearly mark all ad materials with proper
                                                                                            * with effect from April 2018
                                                                                                                                              cropping instructions to avoid misinterpretation.

Creative deadline                                                                                                                                              Contact Details:
 Issue                                                                                        Deadline                                                  Send release order/creative to:

 April                                                                                        22nd Mar                              Maxposure Media Group (I) Pvt. Ltd. | #TheAddress, Plot No. 62,
                                                                                                                                                    Okhla Industrial Estate, Phase III,
 May                                                                                          22nd Apr                                        New Delhi-110020, India; Tel: +91 11 43011111
                                                                              …and similarly for all successive months
                                                                                                                                   Email: airasia@maxposuremedia.com, info@maxposuremedia.com

GSM                                      Cover 220                            Inside Pages 70                                                              Fax: +91 11 43011199
                                                                                                                                                 Advertising : info@maxposuremedia.com

                                                                                                                                                                                                                        10
MEDIA KIT
                                               ambient media                                                                                                                           2018-2019
                                         on-ground & on-board
                                    Minimum
Inventory                           Quantity/          Lead time              Rate in INR/Month*                   Rate in USD/Month*                     Specifications
                                    Booking
                                                                                                                                                203mm x 83 mm (w x H), 58mm x 83mm
Boarding Pass                        4,00,000            20 Days                     9,00,000                               13,500
                                                                                                                                                         (Perforation Size)
Baggage Tags                         6,00,000            20 Days                     7,50,000                               11,200                    55 mm x 105 mm (W x H)
 In-flight Announcements 20 Destinations                 10 Days                     4,50,000                                6,750                             N.A.
(Per Aircraft)
                                                                         On Request (Cost depends on            On Request (Cost depends
Sampling                           On Request            10 Days                                                                                               N.A.
                                                                          the weight of the sample)            on the weight of the sample)

* Above prices are exclusive of service taxes. Applicable service tax shall apply. * Above prices are net .i.e. net of any agency commission.

NOTE: Other collaterals for branding can also be discussed
Exchange Rate: US$ 1 = Rs. 67

                                                                                                                                                                                                   11
MaXposure Media Group
                                                                                                                                                                                                                                   MEDIA KIT
                                                                                                                                                                                                                                       2018-2019

                                                                                                  India
                                                                              Maxposure Media Group India Pvt Ltd
                     #TheAddress, Plot No. 62, Okhla Industrial Estate, Phase III, New Delhi-110020, India Tel: +91 11 43011111, Fax: +91 11 43011199, www.maxposuremedia.com
                                                                 For advertisement queries, please contact info@maxposuremedia.com

             usa                                                 Bahrain                                               UAE                                            Singapore                                           Bangladesh
  Maxposure Media Group LLC                     Maxposure Marketing Services WLL                             Maxposure Arabia FZ LLC                           Maxposure Global Pte Ltd                           Subcontinental Media Pvt Ltd
22 Jericho Turnpike, Suite 108,               Suite No. 652, 6th Floor, The Lounge                     Dubai Media City, Building No. 8,                    51 Goldhill Plaza, #07-10/11,               Profficio 2nd Floor, 4 Mohakhali Commercial
  Mineola, New York 11501                     Serviced Offices, Building 247, Road                     Ground Floor, Premises No. EO10,                         Singapore 308900,                              Area, Dhaka 1212, Bangladesh,
                                               No. 1704, Diplomatic Area, P.O.Box                        P. O. Box 502068, Dubai, UAE
    Tel: +1 646 3672 916                                                                                                                                           Tel: +65 31632622                              Tel: +880 1862260427
                                                   11409, Manama, Bahrain,
                                                                                                                Tel: + 971 44310793                                                                         shohedul@subcontinentalmedia.com
                                             Mob: +973 37778537, +973 37161313

                    MaXposure India offices                                Indore | 7/1, 409, 4th Floor, Ratan Mani          International representation                         Far East
                                                                           Complex, Opposite Inter Star Showroom,                                                                 Hong Kong/Indonesia | Peter Jeffery
                    Ahmedabad | 4, Megabyte Business Centre,                                                                 NORTH America
                                                                           New Palasia, Indore-452001                                                                             Asian Integrated Media Ltd.
                                                                                                                             Canada | Wayne Saint John                            Tel +852 39106388
                    Navrang Building, Opp Samsung                          Tel: +91 731 4248881
                                                                                                                             The New Base, Tel: +1 416 363 1388,                  peterjeffery@asianimedia.com
                    Showroom, Swastik Char Rasta, C.G.Road
                                                                                                                             wayne.stjohn@thenewbase.com                          Japan | Michiko Kawano
                                                                           Jaipur | Shop No.B-18, Hotel Arco Palace,
                    Ahmedabad-380009                                                                                                                                              Pacific Business Inc, Tel: +813 36616138
                                                                           Opp. Metro Station, Sindhi Camp Station           Europe
                    Tel: +91 79 40193627                                                                                                                                          kawano-pbi@gol.com
                                                                           Road, Jaipur-302001                               France | Nicolas Devos
                                                                                                                                                                                  Malaysia | Shallie Cheng
                                                                           Tel: +91 141 4047655                              IMM International, Tel: +331 40137905,
                    Bengaluru | 409, A Wing, 4th Floor, Mittal                                                                                                                    Mind Sense Sdn.Bhd., Tel: +601 22873092
                                                                                                                             n.devos@imm-international.com
                    Towers, MG Road, Bengaluru-560001,                                                                                                                            shalliecheng@gmail.com
                                                                           Kolkata | DPS Corporate Club,
                                                                                                                             London | David Simpson                               South Korea | Jung-Won Suh
                    Tel: +91 80 40921037-38                                1st Floor, 9A,
                                                                                                                             Simpson Media Ltd, Tel: +44 79 00885456              Sinsegi Media Inc., Tel: +82 27858222
                                                                           Sebak Baidya Street, Kolkata-700029               david@simpson-media.com                              sinsegi-2@sinsegimedia.info
                    Chennai | 2nd Floor, X-42, Sindur Shopping
                                                                           Tel: +91 33 40680111                                                                                   Thailand | Stephen Marsh
                    Centre, 2nd Avenue Road, Chennai-600040                                                                  Russia/Switzerland, | Gleb Korotkov                  Media Representation International
                    Tel: +91 44 42015684                                   Mumbai | Omkar - The Summit Business              Halfbudget, Tel: + 7 9852243800,                     Tel: +66 22042699,
                                                                           Bay, 7th floor, Unit No.716, Chakala,             +41 767102525,                                       stephen@mediarepint.com
                    Hyderabad | 1-11-222/2, Ground Floor,                  Andheri Kurla Road, Behind Gurunanak              info@halfbudget.com
                                                                                                                                                                                  Australia
                    Street No. 4, Gurumurthy Lane, Begumpet,               Petrol Pump, Andheri (East),                      Turkey, | Tan Bilge, Media Ltd.,                     Sydney | Charlton D’Silva
                    Hyderabad-500016,                                      Mumbai - 400093                                   Tel: +90 212 2758433,                                Publisher’s Internationalé, Tel: +612 92523476
                    Tel: +91 40 40021545                                   Tel: +91 22 61991111                              tanbilge@medialtd.com.tr                             charlton.dsilva@pubintl.com.au

                                                                                                                                                                                                                                                      12
You can also read