MEDIA KIT 2 018 - Tiso Blackstar Rate Cards & Readership Figures
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2 018
MEDIA KIT
STYLE & SUBSTANCE | www.sowetanlive.co.za
SOWETAN S MAG: CONTENTS
STYLE & SUBSTANCE | www.sowetanlive.co.za
Introduction 3
Ed’s letter 4
Content breakdown 5
Themes: January to December 6
2018 new developments 7
Print audience 8
Industry comparison 9
Digital audience 10
Deadlines 11
Rates 12
Material specifications 13
Advertising contacts 14
We talk
to IT girl...
Nandi
Mngoma
Style & Substance
NEXT PAGE >>
SOWETAN S MAG: INTRODUCTION
Sowetan S Mag is
a vibrant and engaging
lifestyle, beauty, and
fashion magazine,
offering a delicious dose
of entertainment and
lifestyle features.
The magazine, aimed
primarily at a female
readership, also gives
a nod to the men with
our S Man section, in
which we talk grooming
and fashion, and look at
the latest trends.
BACK TO CONTENTS PAGE
>
SOWETAN S MAG: EDITOR’S LETTER
FROM THE
EDITOR
S
owetan S Mag is a vibrant and engaging features. Sowetan S Mag, which is aimed primarily at a female
lifestyle, fashion, and beauty magazine that is readership, takes a fresh approach, with exciting and beautifully
inserted into the iconic Sowetan newspaper on designed content to showcase urban culture. With a love for all
THEMBALETHU ZULU A SPASIA KARRAS
SOWETAN S MAG EDITOR
a quarterly basis. The glossy magazine is just things proudly Mzansi, Sowetan S Mag also offers a section
Publisher
cell: 082 572 2515 Cell: 082 556 9070 more than a year old, and offers a mixture of on-the-pulse of male-specific content, including grooming and fashion. It’s
direct: +27 (0)11 280 5301 Direct: +27 11 280 3487 content that covers an assortment of topics, ranging from the had some of the country’s biggest names grace its covers, and
email: zulut@sundaytimes.co.za Email: aspasiak@tisoblackstar.co.za
latest trends and topical societal issues, to celebrity and lifestyle Sowetan S Mag looks set to grow from strength to strength!
BACK TO CONTENTS PAGE
>
MEDIA
SOWETAN S MAG KIT 2018BREAKDOWN
: CONTENT
Celebrity Fashion and Hair Health and Weddings Décor Food
Somizi, Bonang, and Beauty In each edition we Fitness Real-life weddings, Our page brings Pages filled with
Pearl Thusi are just Our fashion and speak to experts The doctor is always advice from wedding you the latest home the who’s who
some of the celebrities beauty editors are about how to keep the on call, as different planners, and expert trends, whether of the culinary
that have sat down for on the pulse, as they mane the main thing. experts offer medical advice from jewellers. you’re on a budget or world, as well as
a chat with us, as we create looks that will Afro, relaxed, braided, advice on a range looking to spend recipes and tips.
discover what makes give our readers the or weaved hair — we of topics. a little bit more.
them tick and the edge by bringing have you covered.
new and exciting international trends
projects they are to life in a fresh and
working on. affordable way.
BACK TO CONTENTS PAGE
>
SOWETAN S MAG: THEMES AND PUBLICATION DATES
23 March 2018 29 June 2018 21 September 2018 23 November 2018
FAMILY/RELATIONSHIPS HAIR AND FASHION TRENDS THE HERITAGE ISSUE THE PARTY ISSUE: FOOD,
ISSUE ISSUE A/W ’18 DRINKS, AND GIFT GUIDE
Easter is a time for family, and in this Sowetan S Mag gives you the lowdown The ultimate proudly South Another year is in the bag, so let’s
edition we look at fashion, hair, and on what’s hot for the season: from African issue! We celebrate all things celebrate! We take a fresh look at
beauty for the whole family. For the new fashion and beauty to great winter hair. Mzansi, looking at how to infuse local fashion and beauty ideas for the festive
family, we talk budgeting for your new We look at the latest fashion trends and flavour into international trends in season. Just because it’s the silly season,
unit. If you’re a new parent, we help you zoom in on natural hair care, whether both fashion and beauty. We zoom in doesn’t mean your health and finances
navigate what to expect when you’re you choose to rock an Afro or go on the burgeoning art scene, looking need to take a dive, so we offer financial,
expecting, as well as sharing parenting for protective styling. With wedding at some of our favourite young artists health, and fitness tips. With travel on
tips for the toddler years. As usual, season coming up, we also offer you coming out of Soweto and other the cards, we look at how you can stay
we offer a delicious dose of lifestyle The Ultimate Wedding Guide, including townships, as well as the creatives safe on the roads, including keeping the
features, including décor, travel, health, décor ideas, gift-registry guides, and who are making waves. As we ring in little ones occupied on long road trips.
and motoring, in which we will look at dresses, as well as the do’s and don’ts. spring, see our décor ideas for must- It’s Christmas time, so let us take care
some of our favourite cars of the year, In the men’s section, we talk grooming have items to freshen up your home. of that for you, with our special focus
from entry-level to dream cars. for the groom, fashion trends for We also help you plan your December on food and drinks ideas. Want to know
the modern groom, and accessories holidays, with recommendations of how to enjoy your favourite drink? We
(watches, cuffs, cologne, and shoes). the best Sho’t Lefts to take, and how get the lowdown on whiskies, cognacs,
to plan your getaway. and cocktails from the experts. So kick
off your shoes and join us at the S Mag
end-of-year party!
BACK TO CONTENTS PAGE
>
SOWETAN S MAG: 2018 NEW DEVELOPMENTS
SOWETAN WOMEN’S CLUB
We are also igniting the power
of the Sowetan Women’s club
— it is a 4000-strong database
of engaged women who want
to experience our unique
editorial offerings via bespoke
events. This is the perfect
way to activate your products
with an engaged, committed
Sowetan audience.
MICRO PUBLICATIONS
We are planning targeted micro
publications sold to specific clients around
themes including hair, recipes, events,
beauty, fashion, and finance. This is an
opportunity for clients to tell their story in
a bespoke format.
BACK TO CONTENTS PAGE
>
SOWETAN S MAG: PRINT AUDIENCE
LSM
Print order: 70 000
Estimated readership: 171 000
38% 33% 29%
LSM 5-6 LSM 7-8 LSM 9-10
DEMOGRAPHICS
32% 56% 44%
AVERAGE AGE FEMALE MALE
READERS' PROFILE:
SELF-STARTER
RBAN TRAVEL
MPLOYED DARING
LOVES
FEMALES BEAUTY&
ADVENTUROUS
FASHION
Matric and higher education: 79%
E ASPIRATIONAL
XPERIMENTAL AMBITIOUS
Responsible for regular purchases
for self and household: 86%
* Source: AMPS 2016
Sold copy sales: ABC circulation, July
to September 2017
BACK TO CONTENTS PAGE
>
SOWETAN S MAG: COMPETITORS AND CIRCULATION
S Mag *70 000
Bona 63 629
True Love 26 833
Destiny 20 847
* Print order
Sold copy sales: ABC circulation, July
to September 2017
BACK TO CONTENTS PAGE
>
SOWETAN S MAG: CALENDER
C LE DR
A NA2018 ADVERTORIAL ABOVE THE LINE MATERIAL
23 MARCH 2018
21 February 2018 28 February 2018 7 March 2018
ADVERTORIAL ABOVE THE LINE MATERIAL
29 JUNE 2018
30 May 2018 6 June 2018 13 June 2018
21 SEPTEMBER ADVERTORIAL ABOVE THE LINE MATERIAL
2018 22 August 2018 29 August 2018 5 September 2018
ADVERTORIAL ABOVE THE LINE MATERIAL
23 NOVEMBER 2018
24 October 2018 31 October 2018 7 November 2018
BACK TO CONTENTS PAGE
>SOWETAN S MAG DIGITAL AUDIENCE
VUYO
DABULA
VUYO
From the streets
DABULA
to our screens!
From the
streets to our
screens
1.6 million
Magazine
MARCH 2017 | www.sowetanlive.co.za
Average unique browsers per month:
Average page views per month: 14 million
https://www.sowetanlive.co.za/s-mag/
AN
https://www.instagram.com/sowetan.s.mag
Source: Google Analytics
Source: Effective Measure,
Google Analytics
BACK TO CONTENTS PAGE
>SOWETAN S MAG: ADVERTISING RATES
ADVERTISING RATES
Rates INCLUDE agency commission and EXCLUDE VAT
FULL PAGE R48 874
DOUBLE PAGE SPREAD R97 748
THIRD PAGE STRIP R19 550
IFC R117 300
SECOND DOUBLE PAGE SPREAD R107 523
FULL PAGE NEXT TO CONTENTS R53 762
FULL PAGE NEXT TO ED’S LETTER R53 762
INSIDE BACK COVER R53 762
OUTSIDE BACK COVER R58 650
ADVERTORIAL RATES
Rates EXCLUDE agency commission and EXCLUDE VAT
Extended usage will be quoted as requested.
100% cancellation fee applies should any cancellation be made after booking deadline.
BACK TO CONTENTS PAGE
>SOWETAN S MAG: MATERIAL SPECIFICATIONS
VALIDATION SPECIFICATIONS FOR on page will result in a
DIGITAL RECEIVING decrease in resolution.
PRINTING SPECIFICATIONS Text
Adverts must be supplied to the exact All black text must be set to overprint
specifications as indicated on the rate and must reproduce only on the black
card. Any dimensions that are outside (K) plate, i.e. black text must not be
these areas will not be processed, and made up of any other process colours.
client will have to supply new material. Minimum of 8pt can be reversed out of
a colour background with a non-serif
DIGITAL FILE DELIVERY typeface.
Digital adverts can be supplied using
one of the following methods: Colour compensation
Total ink coverage: 300%
Quickcut ads.za@adstream.co.za or Grey component replacement (GCR) MATERIAL SPECIFICATIONS
traffic.za@adstream.co.za Dot gain: 23% Width x Height
(011) 799 7846
International dialing code MATERIAL MUST BE MADE UP USING Full Page
+ 27 (11) 799 7846 CMYK PROCESS COLOURS. All mate- Type: 205 mm x 252 mm
rial must be prepared for offset litho- Trim: 235 mm x 297 mm
Mediasend support@mediasend.co.za graphic processes as per international Bleed: 245 mm x 307 mm
(011) 712 5700 printing standard (ISO 12647-2).
Double Page Spread
Jamie Kinnear Advertising Co-ordina- Colour proofs Type: 440 mm x 252 mm
tor kinnearj@bdfm.co.za Offset lithographics colour-corrected Trim: 470 mm x 297 mm
These files should be in PDF format proofs should be supplied as a guide. If Bleed: 480 mm x 307 mm
only. not supplied, accurate colour matching
Please include details in the SUBJECT cannot be guaranteed. Half Page Vertical
field. Type: 103 mm x 252 mm
Repeat adverts Trim: 118 mm x 297 mm
Removable media CD-ROM Please note that printed advert files Bleed: 123 mm x 302 mm
ALL FILES MUST BE SENT AS PDF X1A are archived for one month only. After
FILES (ISO 15930-1) this time period the files are deleted. Half Page Horizontal
Type: 205 mm x 124 mm
GENERAL SPECIFICATIONS Material delivery Trim: 235 mm x 149 mm
Images 3rd Floor, Hill on Empire, 16 Empire Bleed: 245 mm x 154 mm
All images must be scanned and im- Road, Parktown, 2193
ported as 300dpi. Any enlargements
BACK TO CONTENTS PAGE
>SOWETAN S MAG: ADVERTISING CONTACTS
YVONNE SHAFF
Business Manager
Email: shaffy@tisoblackstar.co.za
Cell: +27 (0)82 903 5641 • Direct: +27 (0)21 439 4907
LETITIA LOUW
Account Manager, Gauteng
Email: louwl@tisoblackstar.co.za
Cell: +27 (0)83 454 1137
SAMANTHA PIENAAR
Account Manager CT
Email: pienaars@tisoblackstar.co.za
Cell: +27 (0)82 889 0366
GINA VAN DE WALL
Account Manager KZN
Email: vdwallg@tisoblackstar.co.za
Cell: +27 (0)83 500 5325
JAMIE KINNEAR
Advertising Co-ordinator
Email: kinnearj@bdfm.co.za
Cell: +27 (0)83 703 3231 • Direct: +27 (0)11 280 3183
BACK TO CONTENTS PAGE
>You can also read
