MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
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MEDIA KIT 2020
LIVING
MEDIA KIT 2020 LIVING
CONTENTS Covers 1
The Edit 2
Introduction 3
Content breakdown 4
Themes and publications 5
Competitors and circulation 6
The Edit Living 7
Introduction 8
Content breakdown 9
Themes and publications 10
Property section 11
Competitors and circulation 12
Publication details 13
Print audience 14
Calendar 15
Advertising rates 16
Material specifications 17
Insert rates 18
Delivery Details 19
Digital audience 20
Digital: The Edit Online 21
Package Details 22
Package Options 23
Advertising contacts 25 Next
MEDIA KIT 2020 LIVING
living
THE EDIT N 12
N 12
COVERS
autumn/w i nt er
Autumn / Winter ’19
071
MONUMENT TO THE FALLEN SOLDIERS, KOSMAJ, SERBIA
Back 1 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 THE EDIT LIVING Back 2 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 INTRODUCTION LIVING
THE EDIT is the curated version of the Sunday Times Lifestyle
magazine. The best of fashion, beauty, food, travel, as well as
incorporating a superb living section. This glossy magazine is
distributed to select top-LSM Sunday Times subscribers in Gauteng,
the Western Cape, and KwaZulu-Natal.
THE EDIT takes a sophisticated approach to today’s trends.
It focuses on local design and style influencers, with a global
perspective. THE EDIT is a celebration of South Africa’s
distinctive design culture. Our talented and respected editorial
team comprise the country’s most experienced fashion and lifestyle
editors. Welcome to our world.
SHARO N ARM ST RO N G ASPASIA K ARRAS
EDITOR: THE EDIT PUBLISHER: THE EDIT
EMAIL: ARMSTRONGS@ARENA.AFRICA EMAIL: KARRASA@ARENA.AFRICA
C E L L : + 2 7 ( 0 ) 8 3 6 87 210 0 C E L L : + 2 7 ( 0 ) 8 2 5 5 6 9 07 0
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MEDIA KIT 2020 CONTENT BREAKDOWN LIVING
2020
Storytelling at its most engaging. A contemporary, fresh, curated Our beauty editor, Nokubonga Our Living editor, Leana
South Africa’s top fashion teams take. Our trends pages reflect Thusi, presents a practical, well- Schoeman, curates inspired
and photography talent present high street and luxury in a informed, and engaging take on design and lifestyles from South
the season in a heady mix of high compelling, shopping-friendly beauty trends and products. Africa and around the world.
and low, igniting the imagination. mix.
Back 4 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 THEMES & PUBLICATIONS LIVING
26 APRIL 01 NOVEMBER
Art, design, photography, fascinating A new season calls for a new look — a roundup Kick back and relax with the essential summer
features, politics, opinion, interviews, and of fresh summer trends and a curated selection compilation of resort wear, swimsuits, and
expert round-ups of the new season’s of must-haves with a uniquely South African everything else you need for a scintillating
2020
trends from South Africa’s top editorial flavour, from luxury to high-street brands. A summer break — what to read, watch, and
and fashion team. Autumn and winter look at local and international design with our listen to on your break, so you can come back
must-haves with a uniquely South African breathtaking mix of fresh features, reportage, refreshed and inspired for the new year. Travel
flavour, from luxury to high-street brands. politics, and in-depth profiles. Spring brings new inspiration, books, podcasts, and opinions to
Cover up for winter with the best of local skin challenges — put your best face forward spice up the dinner-party circuit, plus easy and
and international design. And we also have with our expert advice, reviews of the latest relaxed dressing, effortless beauty, and beach-
expert advice, tried-and-tested reviews, must-have products, and tips on pulling off the ready body prep.
must-try beauty trends, and comprehensive latest beauty trends.
coverage of the latest beauty products.
Back 5 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 COMPETITORS AND CIRCULATION LIVING
CIRCULATION
Women & Home 59 174
Sarie 57 557
The Edit 50 000 *
Good
Housekeeping Changed Frequency
Fairlady 29 030
Cosmopolitan Changed Frequency
Women’s Health 16 974
Glamour Changed Frequency
Elle Discontinued
Marie Claire Discontinued
S O U RC E : A B C s J U LY- S E P T 2 019 — PA I D C O P I E S O N LY
*MINIMUM PRINT ORDER
Back 6 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 THE EDIT LIVING LIVING
LIVING
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MEDIA KIT 2020 INTRODUCTION LIVING
In 2020 THE EDIT LIVING team will continue producing design, décor,
and interiors content that is compelling, inspirational, and beautiful, carefully
curated in line with local and international trends and influences.
Our content remains accessible, but also aspirational, allowing the reader
to discover people and things beyond the mundane, as we aim to grow our
readers’ awareness of the world of interiors, design, architecture, and beyond.
LEANA SCHO EM AN ASPASIA K ARRAS
EDIT OR: THE EDI T LI VIN G PUBLISHER: THE EDIT LIVING
EMAI L: LEANAS@SUNDAY TIMES.CO.ZA EMAIL: KARRASA@ARENA.AFRICA
CELL: + 2 7 ( 0 ) 8 3 4 6 8 1911 C E L L : + 2 7 ( 0 ) 8 2 5 5 6 9 07 0
Back 8 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 CONTENT BREAKDOWN LIVING
ART
INTERIORS
DÉCOR
DESIGN
BREAKDOWN
CONTENT
2020
FOOD GETAWAYS
Back 9 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 THEMES AND PUBLICATIONS LIVING
PUBLICATIONS
THEMES &
26 APRIL 01 NOVEMBER
In 2020 we are about celebrating living here and now —
we’re excited to see what this new year will be offering
within the growing world of décor, design, and so much
more.
2020
Back 10 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 PROPERTY SECTION LIVING
LIVING
PROPERTY
The Edit LIVING is the ideal environment to
showcase your property portfolio with the
country’s biggest readership and circulation in this
sector.
SECTION The Edit LIVING property feature will be a
beautifully curated Special Property and Lifestyle
Special Section in every issue of The Edit LIVING.
Our readers are affluent, discerning and
aspirational - you need to be in this space.
Back 11 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 CIRCULATION LIVING
Tuis/Home 70 614
CIRCULATION
The Edit Living 50 000 *
SA Garden & Home 31 560
Visi 16 279
Sarie Woon 14 436
House & Leisure Changed Frequency
Habitat 6 241
SOURCE: A B C s A P R I L – J U N E 2 019 — PA I D C O P I E S O N LY
*MINIMUM PRINT ORDER
Back 12 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 PUBLICATION DETAILS LIVING
PUBLICATION DETAILS
Back 13 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 PRINT AUDIENCE LIVING
PRINT ORDER
50 000
E S T I M AT E D R E A D E R S H I P
162 000
AV E R A G E
AGE 36% 64%
40 years MALE FEMALE
79%
87% 75%
51% M AT R I C O R
ARE HIGHER
WORKING
BANKED E D U C AT I O N
S O U RC E : PA M S 2 018
Back 14 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 CALENDAR LIVING
CALENDAR
2020
INSERT BELOW THE LINE ABOVE THE LINE MATERIAL
26 APRIL 2020 1 APRIL 2020 8 APRIL 2020 10 APRIL 2020
1 NOVEMBER 2020 30 SEP 2020 7 OCT 2020 16 OCT 2020
Back 15 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 ADVERTISING RATES LIVING
ADVERTISING
ADVERTISING RATES
Rates INCLUDE agency commission and EXCLUDE VAT
FULL PAGE FULL COLOUR R53 294
DOUBLE PAGE SPREAD R106 588
HALF PAGE R31 976
OPENING DOUBLE PAGE SPREAD R127 906
SECOND DOUBLE PAGE SPREAD R117 246
FULL PAGE NEXT TO CONTENTS R58 624
FULL PAGE NEXT TO ED'S LETTER R58 624
RATES
INSIDE BACK COVER R58 624
OUTSIDE BACK COVER R63 952
ADVERTORIAL RATES
PARTNERSHIPS/ADVERTORIAL RATES
Rates, as above, but EXCLUDE agency commission and EXCLUDE VAT
Extended photo usage will be quoted as requested
100% cancellation fee applies should any cancellation be made after
booking deadline
Back 16 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 ADVERTISING SPECS LIVING
VALIDATION Removable media CD-ROM
ALL FILES MUST BE SENT AS PDF
SPECIFICATIONS
X1A FILES (ISO 15930-1)
FOR DIGITAL GENERAL SPECIFIC ATIONS
RECEIVING Imag es
All images must be scanned and imported
as 300dpi. Any enlargements on page will
result in a decrease in resolution. MA T E RIA L RE Q U IRE M E N T S
PRINTIN G SPECIFIC ATIONS Text W I D TH X HEI G HT
Adverts must be supplied to the exact All black text must be set to overprint Fu l l Pa g e
specifications, as indicated on the rate and must reproduce only on the black (K)
card. Any dimensions that are outside plate, i.e. black text must not be made Type 205 mm x 252 mm
these areas will not be processed, and up of any other process colours. Minimum Trim 232 mm x 297 mm
client will have to supply new material. of 8pt can be reversed out of a colour
background with a non-serif typeface. Bleed 242 mm x 307 mm
DIGITAL FILE DELIVERY
Digital adverts can be supplied using Colour compensation D o u ble Pa g e S pr e ad
one of the following methods: Total ink coverage: 300%
Grey component replacement (GCR) Type 440 mm x 252 mm
Quic kcut ads.za@ads tr eam. Dot gain: 23% Trim 464 mm x 297 mm
co.za
or tr af f ic.za@ads tr eam. MATERIAL MUS T BE MADE Bleed 474 mm x 307 mm
co.za UP USIN G CMYK PROCESS
(011) 799 7846 COLOURS. All material must be H al f Pag e Ve r tical:
International dialling code: prepared for offset lithographic processes
+ 27 (11) 799 7846 as per international printing standards Type 103 mm x 252 mm
(ISO 12647-2). Trim 116 mm x 297 mm
Mediasend
suppor t@mediasend.co.za Colour pr oofs Bleed 121 mm x 302 mm
(011) 712 5700 Offset lithographic colour-corrected proofs
should be supplied as a guide. If not H al f Pag e Hor izont al:
Jamie Kinnear Adver tising supplied, accurate colour matching cannot
Co-or dinator be guaranteed. Type 205 mm x 124 mm
kinnearj@bdfm.co.za Trim 232 mm x 149 mm
These files should be in PDF format only. Repeat adver ts
Please include details in the SUBJECT field. Please note that printed advert files are Bleed 242 mm x 154 mm
archived only for one month. After this
time period the files are deleted.
Material deliver y
3rd Floor, Hill on Empire, 16 Empire
Road, Parktown, 2193
Back 17 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 INSERT RATES LIVING
INSERT RATES
BOUND IN
* Applicable to saddle stitched: price custom quoted on request depending on insert
Single item (2 pages) R775 per 1000
4 to 8 pages R890 per 1000
12 to 24 pages R1 068 per 1000
25 and above Price quoted on request
LOOSE INSERTS
Single item (2 pages) R672 per 1000
4 to 12 pages R968 per 1000
12 to 24 pages R1 162 per 1000
25 and above Price quoted on request depending on insert
SPOT GLUE
Cover Mount (Supplied) R842 per 1000
Cover Mount (Printing) Price on request
Items spot-glued onto a specific page R1 098 per 1000
BELLY BAND
Around section inside the magazine (vertical or horizontal) R2 268 per 1000
Around outside of magazine R1 424 per 1000
BOOKMARK & RIBBON
Paste ribbon on specific page with round sticker and R1 685 per 1000
placement of bookmark between specified pages (bookmark printing costs on request)
BAGGING
Insert of magazines into bag and seal R1 350 per 1000
*INSERTS: All inserts incl. Agency Commission
Note: All inserts are subject to approval by the media owner before insertion
BackBack 18 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 DELIVERY DETAILS LIVING
Details
Delivery
D E L I V E R Y D E TA I L S F O R I N S E R T S / S A M P L I N G
ATTENTION: RICHARD MALULEKE Please ensure consignments are properly marked
PAARL MEDIA LINBRO PARK, GAUTENG with the below:
(011) 201-3400 • Magazine, Issue with number of inserts/samples
• Distribution: Full print run or specific number/area/
48 Milky Way
retailer. Inserts to be delivered in boxes on pallets,
Linbro Park securely packed and clearly marked with the name
Gauteng of insert, number per box, weight per box, number of
boxes, name and issue of publication
Delivery Times: • Client contact details for queries to be supplied.
Monday - Friday NOTE: Inserts cannot be physically counted on
08h00 - 16h00 delivery; client to ensure quantities supplied.
Back 19 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 DIGITAL AUDIENCE LIVING
THE EDIT The Sunday Times Lifestyle section sets the trend in SA when it comes to
matters of food, travel, fashion, books, health, sex, home and gardening,
TIMESLIVE and much more. THE EDIT content can be found in the Lifestyle
section on our TimesLIVE site.
wanted living
THE EDIT N 12
J U LY 2019
N 12
a utum n/w i nt e r
Autumn / Winter ’19
071
MONUMENT TO THE FALLEN SOLDIERS, KOSMAJ, SERBIA
sundaytimesfashion 2019 J U LY
Back 20 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 THE EDIT CONTENT ON TIMESLIVE LIVING
Average unique browsers per month: 930 856
TIMESLIVE Average page views per month: 1 464 128
GENDER SPLIT DEVICES USED AVG. TIME
ON PAGES
Timeframe: July to September 2019 (Data
provided reflects the average for this period)
Source: Narratiive & Google Analytics
©2019 Arena Africa
46% 54% 80% 15% 1 : 34
TRAFFIC SOURCE AGE BREAKDOWN
Source Users (% of Total) Age Group Users (% of Total)
Organic / Search 32.3% 18 - 24 5.3%
25 - 34 26.9% 93 300 1 260 000
Social 25.2%
35 - 44 22.4%
Direct 21.0%
45 - 54 17.1 %
Display 6.4% 55 - 64 1 3 .6%
Other 15.1% 65+ 14.8%
1 328 551 26 400
Back 21 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 PACKAGE DETAILS LIVING
PACKAGE
DETAILS NATIVE CONTENT
HOSTING AND
PROMOTION
• One week of promotion for client-provided content.
• We require a main header image for each article and
any additional in-article images.
• We can embed videos where available
(YouTube links or video file).
• Content is on the The Edit/Edit Living Lifestyle
page on TimesLIVE.
• Content is promoted on home page (1 day) and in the
Lifestyle section (1 week) as a main article feature.
• 1 Facebook boosted post on TimesLIVE.
• 2 tweets on TimesLIVE – leading readers
back to the article page.
• One Instagram post/story is included in the
package at the editor's discretion.
• Promotion is for one week only, but the article page
remains in our digital archive and can be used by
clients in their own promotions.
• Note that we can consult regarding best content,
or be briefed to create content for clients.
Back 22 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 PACKAGE OPTIONS LIVING
PACKAGE ONE ONE WEEK
One week’s hosting of a client-provided native
content article with accompanying image or up to
four images. Can include up to two embedded videos.
Value: R17 500. Package offer: R10 000.
One week of 100% sponsorship/ownership on the The Edit/Edit
Living Online page with all ad space including background skin.
Value: R25 000. Package offer: R12 500.
One Facebook post for the week on TimesLIVE,
linking back to the The Edit/Edit Living native article.
Value: R6 000. Package offer: R3 000.
Two tweets for the week on TimesLIVE,
linking back to the to the The Edit/Edit Living native article.
Value: R5 000. Package offer: R2 000.
A free Instagram post for the week to TimesLIVE Online
followers, at the editor's discretion.
TOTAL VALUE: R53 500
TOTAL PACKAGE OFFER: R27 500
Back 23 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 PACKAGE OPTIONS LIVING
PACKAGE TWO TWO WEEKS
Two weeks’ hosting of a client-provided native content
article with accompanying image or up to
four images. Can include up to two embedded videos.
Value: R17 500. Package offer: R10 000.
Two weeks’ of 100% sponsorship/ownership on the The Edit/Edit
Living Online page with all ad space including background skin.
Value: R50 000. Package offer: R25 000.
Two Facebook posts for each week on TimesLIVE,
linking back to the The Edit/Edit Living native article.
Value: R12 000. Package offer: R6 000.
Two tweets for each week on TimesLIVE,
linking back to the to the The Edit/Edit Living native article.
Value: R10 000. Package offer: R4 000.
A free Instagram post each week to TimesLIVE Online followers,
at the editor’s discretion.
TOTAL VALUE: R89 500
TOTAL PACKAGE OFFER: R45 000
Back 24 | B AC K TO CONT E NTS PAG E NextMEDIA KIT 2020 ADVERTISING CONTACTS LIVING
YVONNE SHAFF
Bu si n e ss M a n a g e r
E m a i l : s h a f f y @ a re n a . a f r i c a
Ce l l : + 2 7 ( 0 ) 8 2 9 0 3 5641 • D i re c t : + 2 7 ( 0) 21 439 4907
LETITIA LOUW
A cco u n t M a n a g e r, G a u t e n g
E m a i l : l ou w l @ a re n a . a f r i c a
CONTACTS
Ce l l : + 2 7 ( 0 ) 8 3 4 5 4 1137
SAMANTHA PIENAAR
A cco u n t M a n a g e r, Ca p e To w n
E m a i l : p i e n a a r s @ a ren a . a f r i c a
Ce l l : + 2 7 ( 0 ) 8 2 8 8 9 0366
GINA VAN DE WALL
A cco u n t M a n a g e r, Kw a Zu l u - N a t a l
E m a i l : v d e w a l l g @ a ren a . a f r i c a
Ce l l : + 2 7 ( 0 ) 8 3 5 0 0 5325
JAMIE KINNEAR
A d v e r t i si n g Co - o rd i n a t o r
E m a i l : k i n n e a r j @ b d f m . c o. z a
D i re ct : + 2 7 ( 0 ) 1 1 2 80 3183
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