MEDIA PACK 2020 AWARDS LUNCH 1ST OF MAY 2020 - www.bwsltd.co.uk - Business ...
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MEDIA PACK 2020
AWARDS LUNCH 1ST OF MAY 2020
www.bwsltd.co.uk
INTRODUCTION
Following the success of our third year awards 16th May 2019 we are delighted to announce the date for
our 4th year of awards, 1st May 2020 at the Waldorf Astoria Edinburgh, 12 categories in total with 4 new
categories supporting women working in the food and drink sector in Scotland. This year we have a new
format with an awards lunch.
STATS FROM 2019 AWARDS
+
10 90 220 CATEGORIES
BUSINESSES
ENTERED IN
THE FIRST YEAR
ATTENDED THE BLACK TIE
AWARDS EVENT
£1,000’s
RAISED FOR OUR CHARITY PARTNER,
HIT SCOTLAND
WHO IS INVOLVED IN THE AWARDS?
The awards were created and are run by Business Women Scotland, BWS is an organisation dedicated to
helping women find support and networking opportunities to allow them to strengthen their business and
make key business connections.
BWS run a series of roadshows, a Programme for Growth for businesses at the scale up stage in
business, awards and an online magazine to celebrate and empower women in business while tackling
the gender gap in enterprise. The team at BWS is headed up by Lynne Kennedy.
BWS celebrates and empower women in business while tackling the gender gap in enterprise. We
saw that women in the hospitality industry had very few visible women in leaderships roles and
we wanted to change that. This year we are including and supporting women working in the food and
drink sector in Scotland and Women in Hospitality and Tourism and we are delighted to be able to support
this important business sector for women. Delighted to collaborate with HIT Scotland for another year,
a fantastic charity that gives the opportunity for the overall winner selected by the judges a HIT Scotland
scholarship which can be for any level in business and it’s a fantastic way to augment your skills.
Lynne Kennedy MBE
OUR JUDGES
To pick the winners of the awards, we were lucky to have a wealth of experience from our fantastic judges;
David Cochrane Fiona Richmond Susan Russell
Chief Executive, Special Projects Manager, Chair of Women in Tourism
HIT Scotland Scotland Food & Drink
The Women in Hospitality and Tourism Awards makes a welcome return in 2020. The success of the
awards proves the need for a high-profile platform to celebrate and honour leading women in this
sector and I am delighted this years awards there will be an additional 4 new categories supporting
women in the food and drink sector. Not only do the awards recognise the amazing achievements of
women, but help to inspire countless others across the country to take up and advance their careers
in these dynamic sectors
Fiona Richmond
Head of Regional Food, Scotland Food & Drink
WHY SUPPORT THE AWARDS? The aim of the awards is to help recognise and increase the number of women working in senior leadership roles across the visitor economy and supporting women working in hospitality, tourism, food and drink sectors in Scotland. We were looking to put the spotlight on women who had made an impact in their industry through innovation, best practice and delivering outstanding results. In the recent report compiled by Alison Rose the Deputy CEO, NatWest Holdings and CEO, Commercial & Private Banking: “I firmly believe that the disparity that exists between female and male entrepreneurs is unacceptable and holding the UK back. The unrealised potential for the UK economy is enormous. This is why I was pleased to accept the invitation from Robert Jenrick MP, Exchequer Secretary to the Treasury, to carry out this review into barriers to female entrepreneurship. We have a shared ambition to strengthen the UK’s position as one of the best places in the world for women to start and grow a business. Business has a significant part to play in making the UK the best place to start and scale a business regardless of gender. It is clear that tailored support from specialists who understand the different challenges that female business owners face, as well as the way they think and run their business, makes a real difference to success rates. Our ambition – through the implementation of the recommendations in this report and joined-up action from the private and public sectors – is to break down the barriers to achieving our aspiration and unlock the potential that exists within the UK economy. From our detailed research we believe the biggest opportunities to help female entrepreneurs fall in three areas: – Increasing the funding directed towards them; – Greater family care support; and, – Making entrepreneurship more accessible for women and increasing support locally, through relatable and accessible mentors and networks. Underpinning these challenges we have identified the key barriers that have an impact on female entrepreneurs and eight initiatives, as well as a number of other areas for further development, that will help women pursue their business aspirations, whether to start-up or scale-up.
SOCIAL MEDIA WHAT Awards 2019 BWS have 4000 followers on Twitter | 7,800+ followers on Facebook | 4,500+ connections on LinkedIn | 1300+ followers on Instagram #BWSWHATAwards was trending on Twitter in Glasgow & Edinburgh on the night of the awards. (This was all organic - there was no boosted or paid for advertising on our social media for the awards.) Over the 90 day period in the lead up to the awards, we averaged 1,200 impressions per day on Twitter. (Feb, Mar & Apr 2019) In May 2019, the month of the 2019 awards, our 76 tweets gained over 86,200 impressions with 228 mentions and 2,943 profile visits. Our top tweet earned 8,348 impressions alone and engagement was very high on all our live tweets during the ceremony. On Facebook in the 28 days leading up to the 2019 awards we had over 14,000 post reach, and our top post had a reach of over 7,200
WHY SHOULD MY BUSINESS GET INVOLVED?
The impact of the award was truly phenomenal for all the team at Eusebis & myself. Much
more than any award we have won, it was a great honour as it was voted by my peers in the industry.
Refreshingly for the first time the BWS recognised women in the hospitality industry - the finest tribute to
the generations of great women who built our business & all who work so hard in our business
to strive for excellence. This is the ultimate woman for woman award, I couldn’t be prouder to be
a winner.
Giovanna Eusebi, winner of Restaurateur of the Year
HOW CAN MY BUSINESS GET INVOLVED? EXPOSURE With any event a business sponsors it will ensure the event is well received and well attended, to make it a success for years to come. Therefore when a sponsor is involved with an event, they will benefit from all marketing and the event being promoted throughout the entire process. BRAND AWARENESS Sponsors benefit from their logo being shown on any promotional material to do with the event. Therefore your brand will become instantly recognisable on, brochures, websites, email marketing campaigns, tickets, signage, and press. NETWORKING with like minded business people. There are many options for your business to be involved with the awards....
MAIN SPONSORSHIP
MAIN SPONSOR £3,950 + vat
DIGITAL PACKAGE:
A 500-word company profile for the partner’s area on the BWS website. The website will contain
information on the areas of recognition, sponsors, the event and the entry process
Prominent logo branding with a click through to your destination URL
High impact digital ads across awards website and BWS magazine – these ads would feature your logo
Content marketing across our existing and new platforms
EVENT:
1 x tables of 10 VIP tickets (worth £895 + vat ) with prime positioning in the room. Your guests will receive a
complimentary gift bag.
Opportunity to present the award to the award category winner
Branding on all print work related to the event including (but not limited to): Direct Marketing literature
Event programme
The opportunity to brand table centres
Prominent display of logo on AV presentation throughout the evening
TABLE SPONSORSHIP
TABLE SPONSORSHIP - BENEFITS PACKAGE £1,450 + vat
Your business literature will be available at the table you are sponsoring and included in the goody bags for
VIP tickets.
EDITORIAL & ONLINE COVERAGE:
Logo branding on all adverts throughout the campaign
including (and not limited to) a series of full page,
half pages and quarter pages in BWS magazine (value £1345 plus VAT)
Logo included on all social media platforms
Logo branding in the post-event feature Digital package:
A 100-word company profile for the partner’s area on the BWS website for Women in Hospitality & Tourism
The website will have information on the areas of recognition, sponsors, the event and the entry process
Prominent logo branding with a click through to your destination URL Event: Table of 10 (worth £745 + vat)
with prime positioning
Branding on all print work related to the event including but not limited to: Direct Marketing literature,
Event programme, Prominent display of logo on AV presentation throughout the eveningAWARD CATERGORIES
OUR AWARD CATEGORIES
Accessible Business of the Year
Food & Drink Experience
Business Partner of the Year (HR/Finance/IT)
Event/Festival of the Year
Food & Drink Supplier of the Year
Visitor Experience
Lecturer of the Year
Marketing/Social Media Star of the Year
Rising Star
Tour or Tourism Business of the Year
Travel Blogger of the Year
Chef of the YearTITLE SPONSORSHIP
TITLE SPONSORSHIP £2,500 + vat
(Sponsoring an award category)
Sponsorship for an award category. A representative nominated from your business will be asked to
present the award on the evening.
EDITORIAL & ONLINE COVERAGE:
Logo branding on all adverts throughout the campaign including (and not limited to) a series of full page,
half pages and quarter pages in BWS magazine Logo branding in the post event feature
Logo included in all social media platforms
DIGITAL PACKAGE:
A 100-word company profile for the partner’s area on the BWS website. The website will contain
information on the areas of recognition, sponsors, the event and the entry process
Prominent logo branding with a click through to your destination URL Event Table of 10 (worth £950 + VAT)
with prime positioning
Branding on all print work including (but not limited to): Direct Marketing literature, Event programme
Prominent display of logo on AV presentation throughout the eveningDRINKS SPONSORSHIP
DRINKS SPONSORSHIP PACKAGE £1,700 + vat
Be the first brand that our attendees meet at the start of the evening. You will have the opportunity to
provide signage and branding in the welcome drinks reception as agreed with the events team. You will
also receive editorial and online coverage and your business literature will be included in the goody bags
for VIP tickets
Logo branding on all adverts throughout the campaign including (and not limited to) a series of full page,
half pages and quarter pages in BWS magazine.
Logo included in all social media platforms
Logo branding in the post event feature Digital package:
A 100-word company profile for the partner’s area on the BWS website. The website will contain
information on the areas of recognition, sponsors, the event and the entry process.
Prominent logo branding with a click through to your destination URL Event:
Table of 10 (worth £745 + VAT) with prime positioning
Branding on all print work related to the event including (but not limited to) :
Direct Marketing literature
Event programme, Prominent display of logo on AV presentation throughout the eveningI was completely overwhelmed, and bursting with excitement when it was announced
that I had been awarded the HIT Scholarship at the Women in Tourism Awards. A number
of colleagues have benefited from the HIT bursaries, and the amazing development
opportunities they offer. I am very much looking forward to jetting off to Lusanne in
Switzerland where I hope to develop my understanding of the hospitality industry.
Scooping both the Rising Star award, and the HIT scholarship all in one night, has given
me an unforgettable experienced and confidence lift as I start my career. I am honoured
to be shortlisted and deemed a worthy winner by the judging panel and fellow industry
professional.
Nicola Sullivan, Hickory Food
For more information please contact:
Lynne Kennedy - Lynne@bwsltd.co.uk or Laura-Jane Clements - LJ@bwsltd.co.uk
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