MEDIAKIT 2018

MEDIAKIT 2018

MEDIAKIT 2018

MEDIAKIT 2018

MEDIAKIT 2018

The numbers and engagement you’ll find in this document are the result of 10 years of content creation, creativity and hard work. No pods or bots have been used to reach them. THESE NUMBERS ARE FRAUD-FREE

MEDIAKIT 2018

It won a number of Awards both as best family blog and best travel blog. Its main topics are: - Everyday life - Lifestyle - Travel - Family life - Entertainment - Food - London Since 2013 the main blog posts are in Ita and Eng. machedavvero.it isoneofItaly’smostread personalblogsSINCE2008. BEST TRAVEL POST - ADUTEI 2016 BEST TRAVEL BLOGGER - Skyscanner Bloscars 2013 BEST ITALIAN FAMILY BLOG - Macchianera Italian Blog Awards 2013 BEST TRAVEL BLOG - Hostelworlds Travel Blogger Awards 2013 Featured in: TG5 - Corriere della Sera - Il Messaggero - La Repubblica - Vanity Fair - Il Sole 24Ore - Grazia - Gioia - Donna Moderna - Sette - A - Oggi and more.

MEDIAKIT 2018

THEBLOGGER Machedavvero.it is Chiara Cecilia Santamaria’s blog. Chiara was born in Rome but lives in London since 2012. She has a 9 year old kid named Viola. As a journalist, she has been a contributor for Vanity Fair, Corriere.it, Cosmopolitan, Gioia, Donna Moderna, Il Sole 24 Ore, Yahoo.it and Jamie Mag Italia. The blog inspired her first book, the memoir Quello che le mamme non dicono - What moms don’t tell (Rizzoli, 2010), today a Bestseller after 9 reprints. Her second book, the novel ‘Da qualche parte nel mondo’/Somewhere in the world (Rizzoli), published in Sept 2015, has inspired the art exhibition BOOK ART PROJECT that took place in Rome and London.

BIO BOOKS WORK TV Chiara has worked as tv talent for a number of branded tv shows, such as ‘Wild Purity Project’ on National Geographic Channel Italia for Nestlé, ‘Guarda tu stesso’ on RealTimeTV Italia for Barilla and an upcoming food and wine production airing on Italian tv in 2018.

MEDIAKIT 2018

Machedavvero.it has collaborated with a number of International brands, such as: More info in the About page of machedavvero.it PARTNERSHIPS

MEDIAKIT 2018

INSTAGRAM 60.7K followers REACH 35K avg impressions 25K avg reach AUDIENCE STORIES 10K avg impressions 5% avg engagement FRAUD-FREE 100% no bots, pods or other non organic numbers

MEDIAKIT 2018

YOUTUBE Machedavvero’s YouTube channel YouTube.com/machedavveroit keeps growing. The channel’s theme are: everyday life, family, travel, female empowerment. 27.8K subscribers average video views 19K top video views 90K main audience 25-44 FEMALE average view time 5 min

MEDIAKIT 2018

NUMBERS MONTHLY BLOG STATISTICS 100K 90K 45K pageviews sessions users AUDIENCE 25-44 age 86% women 14% men ITALY 85% 01:46’ avg reading time 23% bounce rate

MEDIAKIT 2018

FACEBOOK FACEBOOK.com/machedavvero 32.4K 80K 26K likes views last 28 days engagement last 28 days AUDIENCE 25-44 age 92% women 7% men ITALY 95%

MEDIAKIT 2018

@MACHEDAVVERO 17.6K 50.5K followers views last 28 days AUDIENCE 25-44 age 70% women 30% men ITALY 90% MOVIE/TV, NEWS, MUSIC top followers interests TWITTER

PINTEREST.com/machedavvero AUDIENCE 25-44 age US 35% 180K avg monthly viewers SOCIAL MEDIA PINTEREST HOME DECOR TRAVEL FASHION RECIPES DIY & CRAFTS top interests UK 30% IT 10% OTHER 25%

RECENT HIGHLIGHTS Chiara is one of the 2 bloggers involved in the launch of the Harry Potter saga on Audible Italia, in collaboration with Pottermore. Video. Chiara is one of the 3 Italian bloggers involved in the AirBnb summer campaign, visiting Minorca and producing social media, blog and video content. NETFLIX AUDIBLE AIRBNB DISCOVERY Chiara has just shot a tv show for one of Discovery Group channels as main host. Chiara is part of the Italian #StreamTeam, taking part in event and promotional project for new Netflix shows.

GOPRO Chiara is part of the GoPro Family, taking part in projects, event and activities with the GoPro team. TRAVERSE Chiara is one of the 2 Italian Influencers guest of Traverse International Travel Bloggers Conference in Antigua and Barbuda. BARILLA Chiara is one of the 6 bloggers of the ‘Guarda tu stesso’ (Look for yourself) project for Barilla Pesto sauce, aired on RealTime Italia.

HIGHLIGHTS 2016-17 ‘Travel e family blogging: raccontare il piacere di viaggiare in famiglia’ - SPEAKER ‘Beyond mummy blogging’ - WORKSHOP TEACHER ‘Young mummy bloggers’ - MODERATOR Workshop: Blogging, the next level - LECTURER FESTA DELLA RETE BIT MILANO MAMMACHEBLOG SOCIAL MEDIA WEEK ‘Moms, kids and Internet’ - SPEAKER ‘Traveling together: apps and safety’ - SPEAKER ‘When mummy bloggers grow up’ - SPEAKER EVENTS & LECTURES SALONE DEL LIBRO TORINO Speaker ‘Online storytelling and personal branding’ - LECTURER VOLTERRA-DETROIT FOUNDATION How brands should work with online influencers. - SPEAKER MOMKETING TALENT DONNA Blogging and social media: how to take a step-up.

HIGHLIGHTS 2016-17 The first workshops by machedavvero.it took place in May-June 2017 in Milan and Rome. They are dedicated to bloggers who want to take their work to the next level and learn more about personal branding, content strategy, social media, photo and video and how to approach brands and agencies. #MCDWORKSHOPS CLASSES & WORKSHOPS Current partners of #mcdworkshops are OneFineStay.com and Italian-Eye.com

CONTACTS http://www.machedavvero.it Chiara Cecilia Santamaria machedavvero@gmail.com Skype: machedavvero Luca Magnani luca@fullswing.eu