Mobile ad products specification Ringier Axel Springer Sp. z o.o.

Mobile ad products specification Ringier Axel Springer Sp. z o.o.
Mobile ad products specification
Ringier Axel Springer Sp. z o.o.




     Last updated: July 16 2019
Strona 2 z 36




                                              Important!
                                  Flash creatives no longer supported

Beginning April 3, 2017, RAS Poland will no longer support ads created in the Adobe Flash technology.
This change applies to both display and video formats on all Publisher domains.
The change is driven by the official Adobe recommendation and the direction in which the entire advertising
market is headed. Browsers such as Google Chrome, Mozilla Firefox, and Apple Safari no longer support
or put severe limits on Flash creatives, making the delivery of such creatives impossible or severely limited.
RAS Poland recommends Flash to be replaced with HTML5 technology.




    Ringier Axel Springer Polska Sp. z o.o.
    ul. Domaniewska 52
    02-672 Warszawa
    NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 3 z 36




Table of Contents
General rules ........................................................................................................................4
Mobile Rich Media ................................................................................................................6
   Mobiboard Rich Media ......................................................................................................................... 6
   Mobiboard Fullpage (Mobiboard Rich Media) ..................................................................................... 6
   Mobiboard Autofullpage (Mobiboard Rich Media) ............................................................................... 8
   Mobiboard Expand (Mobiboard Rich Media) ....................................................................................... 9
   Mobiboard Autoexpand (Mobiboard Rich Media) .............................................................................. 11
   Cube 3D (Rectangle Rich Media) ...................................................................................................... 12
   Rectangle Swipe (Rectangle Rich Media) ......................................................................................... 14
   Page Breaker (Rectangle Rich Media) .............................................................................................. 16
   Scroll Reveal (Halfpage Rich Media) ................................................................................................ 16
   Corner Rich Media ............................................................................................................................. 17
   Parallax rectangle .............................................................................................................................. 19
   Multi-Images Rectangle ..................................................................................................................... 20
   Vertical panorama ............................................................................................................................. 21
   Horizontal panorama ......................................................................................................................... 22
   Bars 3D Rectangle ............................................................................................................................ 23
   Pull Fullpage Rectangle ..................................................................................................................... 24
Formats of standard ad products ......................................................................................26
   Mobiboard .......................................................................................................................................... 26
   Rectangle Mobile ............................................................................................................................... 27
   Magazine Mobile (m.onet, m.fakt) ..................................................................................................... 28
   Video Player Branding Mobile ........................................................................................................... 29
   Panel Mobile ...................................................................................................................................... 29
   Onet Impact Mobile ........................................................................................................................... 30
   Advertisement Link Mobile ................................................................................................................ 30
   App Splashscreen ............................................................................................................................. 31
   App Sponsoring ................................................................................................................................. 31
   Advertorial.......................................................................................................................................... 32
   Sponsorship Mobile ........................................................................................................................... 32
   Sponsorship Mobile - Login ............................................................................................................... 33
   Pre Roll – Mid Roll Mobile ................................................................................................................. 33
   UPDAY Full-Screen ........................................................................................................................... 34
   UPDAY Native ................................................................................................................................... 35




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 4 z 36




General rules


All advertisements assigned by the client or the customer (further called the Advertiser) to be
placed on RASP (further called the Publisher) websites must be prepared according to the
ergonomic guidelines and technical specification for advertisements to be published in
mediaimpact.pl. The Publisher may check the advertisements for technical compliance with the
specifications and reserves the right to remove or stop any advertisement which is not prepared
according to the rules.

Display of the advertisement by the Publisher does not automatically mean that the Publisher
accepts that such advertisement is provided in accordance with the specifications.

The Publisher decides about the functionality of its websites, and while designing takes into
account user experience. Thus, the Publisher reserves the right to reject or stop broadcasting any
advertisement, if it is considered annoying or harmful to users.

The following rules apply to all forms of advertising available on the Publisher's websites. In
addition, it is necessary to comply with specific rules specific to individual forms of advertising,
which are collected further in the specification.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 5 z 36




    1. Naming files
        a. Creative should be named in following schema:
            advertiser/CampaigName_banner-type_size.FileExtension e.g.:
            nokia3310_Mobiboard_320x50.png.
        b. File names cannot contain spaces or national specific characters.


    2. Deadlines for files delivery
        a. All materials which are prepared to display must be delivered at least 3 business days
            before the start of campaign. Rich Media and 3rd party adservers ads - at least 5
            business days before the start of campaign.
        b. Zip is the one and only compressed file format which is acceptable by the Publisher.


    3. Users data confidentiality
        a. Interaction tracing scripts are forbidden.
        b. Ad cannot read or change cookie files.
        c. During campaign the Advertiser can collect data concerning users, but at any time
            there must be the Publisher acceptation. The Advertiser must also inform the Publisher
            about:
                    what kind of data will be collected,
                    what is the purpose of collecting data,
                    how long data will be stored,
                    if and what kind of other companies will have access to data and in which
                     range will they entitled to use data.
        d. On grounds of foregoing information, the Publisher consents to collecting and usage of
            users data. The Advertiser ensures that any of data collected in connection with
            campaign on the Publisher's websites will not serve any other purpose, that declared.
        e. Without the Publisher agreement data collected by the Advertiser cannot be used to
            retargeting campaign or identification users in any other way in the other Advertiser’s
            campaigns.
    4. Advertisement cannot cause errors and warnings.
    5. During displaying, the advertisements cannot disrupt the operation of the webpage.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 6 z 36




Mobile Rich Media



Rich Media creative are emitted from Javascript code and can be displayed on device or browser
that supports this technology.
Rich Media ads are designed to be displayed on mobile default browser (Safari – iOS and/or
Android Browser - Android).
All Rich Media creative must have legend containing:
    1. Information on with devices ad have to work (operating system and its version, browser,
        type of device – smartphone/tablet).
    2. Short script describing ad behavior.
    3. Declaration of initial creative size.
    4. Materials should be delivered at last one business week before planed emission.


Important: Mobile Rich Media ads are prepared by the Publisher and based on materials send by
the Advertiser. The Advertiser delivers video, graphics etc. In case of more complicated creative
also script and composition visualization.


Mobiboard Fullpage (Mobiboard Rich Media)
Start image
    1. Size for smartphone: 320x75 px.
    2. Size for tablet: 750x200 px.
    3. Format: JPG, PNG.
    4. Weight: for smartphone up to 15kB, for tablet up to 40kB,
    5. Naming file: mobiboard.FileExtension.
    6. Images should encourage users action to expand images.
    7. The whole area of images leads to expand.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 7 z 36




Main image
    1. Size: 1280x800 px (horizontal) and 800x1280 px (vertical). Images should contain
        important content only at area of 1080x600 px (horizontal) and 720x940 px (vertical). Rest
        of area could be placed outside the visibility area.
    2. Format: JPG, PNG.
    3. Weight: up to 150 kB.
    4. Image could be background (with Rich Media features) or main content image.
    5. Image could be scaled up to 320 px.
    6. Close button is placed on the upper-right corner of the ad.


Video (optional)
    1. Format: MP4 and WEBM (essential both formats).
    2. Up to 1 video files.
    3. Weight: up to 2 MB.
    4. Each video files should be provided with image background (Format: JPG; Size: this same
        as a main size). Image should contains video action information, e.g. "Kliknij, aby obejrzeć"
        (click on to watch) or PLAY icon.
    5. Play only after user action.


Gallery (optional)
    1. Size: 1280x800 px (horizontal) and 800x1280 px (vertical). Images should contain
        important content only at area of 1080x600 px (horizontal) and 720x940 px (vertical). Rest
        of area could be placed outside the visibility area.
    2. Format: JPG.
    3. Weight: up to 150 kB (max 6 images).
    4. Naming files: [NOslide]_1280x800.jpg e.g. 1_1280x800.jpg.
    5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń
        dalej" (swipe).


Panorama (optional)
It is a series of object pictures made of different sides, at the same angle (gallery 360°).
    1. Size: up to 600x600 px; minimum 8 pictures (object is rotated on each picture of 45° to the
        previous).
    2. Format: JPG.
    3. Weight: up to 50 kB (min 8 images).
    4. Naming files: [NOslide]_panorama.jpg e.g. 1_panorama.jpg.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 8 z 36




    5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń
        dalej" (swipe).


Locate (optional)
Using maps feature in case of user accept geolocation.
    1. Addresses and the geographical coordinates of presented places.
    2. Places descriptions (described in a balloon).
    3. Address and the geographical coordinates of default place (if user denies geolocation).


Total weight of all files can be up to 300 kB (except video, which maximum weight is up to 2
MB).


Additional notes:
   1. Ad must lead to mobile website.
   2. No possibility of socio-demographic or geographic targeting.
   3. Possibility of plugging external tracking code need to be consulted in advance.
   4. Ad shall not be broadcasted on old versions of page sites.
   5. Ad can be displayed on resolutions bigger than 320 px.
   6. Realization time: 7 business days.
   7. Emission: CPM.
   8. Available on systems: Android, iOS.
   9. Available on browsers: Chrome and System browsers.
   10. Based on original material send by the Advertiser, the Publisher prepares advertisement
       ready for display.


Mobiboard Expand (Mobiboard Rich Media)
Start image
    1. Size for smartphone: 320x75 px.
    2. Size for tablet: 750x200 px.
    3. Format: JPG, PNG.
    4. Weight: for smartphone up to 15 kB, for tablet up to 40 kB.
    5. Naming files: mobiboard.FileExtension.
    6. Images should encourage users action to expand images.
    7. The whole area of images leads to expand.


Main image
    1. Size for smartphone: 320x250 px.
    2. Size for tablet: 750x450 px.
    3. Format: JPG, PNG.

Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 9 z 36




    4. Weight: up to 80 kB.
    5. Image could be background (with Rich Media features) or main content image.
    6. Image could be scaled up to 320 px.
    7. Close button is placed on the upper-right corner of the ad.


Video (optional)
    1. Format: MP4 and WEBM (essential both formats).
    2. Up to 1 video files.
    3. Weight: up to 2 MB.
    4. Each video files should be provided with image background (Format: JPG; Size: this same
        as a main size). Image should contains video action information, e.g. "Kliknij, aby obejrzeć"
        (click on to watch) or PLAY icon.
    5. Play only after user action.


Gallery (optional)
    1. Dimension up to: 600x600 px.,
    2. Format: JPG.
    3. Weight: up to 50 kB (max 6 images).
    4. Naming files: [NOslide]_1280x800.jpg, e.g.: 1_600x600.jpg.
    5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń
        dalej" (swipe).


Panorama (optional)
It is a series of object pictures made of different sides, at the same angle (gallery 360°).
    1. Size: up to 600x600 px; minimum 8 pictures (object is rotated on each picture of 45° to the
        previous).
    2. Format: JPG.
    3. Weight: up to 50 kB (min 8 images).
    4. Naming files: [NOslide]_panorama.jpg e.g.: 1_panorama.jpg.
    5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń,
        aby obrócić" (Swipe to rotate).


Locate (optional)
Using maps feature in case of user accept geolocation.
    1. Addresses and the geographical coordinates of presented places.
    2. Places descriptions (described in a balloon).
    3. Address and the geographical coordinates of default place (if user denies geolocation).




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 10 z 36




Total weight of all files can be up to 300 kB (except video, which maximum weight is up to 2
MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android, iOS.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.



Cube 3D (Rectangle Rich Media)
Cube 3D is a Rich Media format dedicated for touch screen mobile devices. Format consists of six
faces of cube which may contain images and/or video. Cube can be rotated by user in all
directions.


Images - sides
    1. Size: 300x250 px.
    2. Format: JPG.
    3. Weight: up to 40 kB.
    4. Naming files: 1.jpg, 2.jpg, 3.jpg, 4.jpg.
    5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń,
        aby obrócić" (Swipe to rotate).
    6. Every image can redirect to different URL.


Images - up and down faces




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 11 z 36




    1. Size: 300x300 px; Images should not contain any important content at area of 25 px from
        upper and lower edges. This is placed outside the visibility area.
    2. Format: JPG.
    3. Weight: up to 40 kB.
    4. Naming files: top.jpg, bottom.jpg.
    5. Every image can redirect to different URL.


Default image
    1. Size: 300x250 px.
    2. Format: JPG.
    3. Weight: do 40 kB.
    4. Naming files: default.jpg.


Video (optional)
    1. Format: MP4 and WEBM (essential both formats).
    2. Up to 3 video files.
    3. Each video files should be provided with image background (Format: JPG; Size: 300x250
        px). Image should contain video action button.


Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android, iOS.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 12 z 36




Rectangle Swipe (Rectangle Rich Media)
Swipe is a Rich Media format dedicated for touch screen mobile devices. Format consists of one or
more slides forming a coherent message which may contain images, video and/or galleries.


Main files
    1. Size: 300x250 px.
    2. Format: JPG.
    3. Weight: up to 40 kB.
    4. Naming files: 1.jpg, 2.jpg, 3.jpg etc.
    5. All images should encourage users action to swipe images, e.g. arrow and label "Przewiń,
        aby obrócić" (Swipe to rotate).
    6. Each image could lead to different URL. (URLs should be delivered with all materials)
    7. Ad contains up to 6 images.


Default image
A graphic file displayed to users of other operation systems than supported.
    1. Size: 300x250 px.
    2. Format: JPG.
    3. Weight: up to 40 kB.
    4. Naming files: default.jpg.
    5. Image could lead to different URL. (URLs should be delivered with all materials)


Marker color
    1. Color of slide position indicators (active and inactive) provided in hexadecimal code.


Video (optional)
    1. Format: MP4 and WEBM (essential both formats).
    2. Up to 3 video files.
    3. Each video files should be provided with image background (Format: JPG; Size: 300x250
        px). Image should contains video action information, e.g. "Kliknij, aby obejrzeć" (click on to
        watch) or PLAY icon.


Article (optional)
    1. Title and content – can include HTML tags.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 13 z 36




    2. Background: 300x250 px size, file named according to number of slide where the article
         should be placed.
    3. To change the position of the article on the slide, the x and y coordinates of the article (in
         relation to the upper-left corner of the ad) must be specified.


Gallery (optional)
May contains up to 6 images. It is possible to place more than one gallery in the ad.
    1. Background: size 300x250 px.
    2. Format: JPG.
    3.   6 images, each with 2 different sizes (JPG):
                previews size: 300x250 px,
                thumbnails size: 87x73 px.
         To change the position of the article on the slide, the x and y coordinates of the article (in
         relation to the upper-left corner of the ad) must be specified.
    4. Naming files:
                thumbnail - gal[galleryID]_t[ThumbnailNumber] np. gal1_t1.jpg,
                images - gal[galleryID]_img[ImageNumber] np. gal1_img1.jpg.


Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android, iOS.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
         ready for display.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 14 z 36




Scroll Reveal (Halfpage Rich Media)

Main Files
    1. Size: 12280x720 px (horizontal) and 720x1280 px (vertical). Due to the different aspect
        ratio of mobile devices screens, when creating the creation, please follow the mock-ups:


        720x1280 and 1280x720

        and for video creatives:
        720x1280 and 1280x720


    2. File format: JPG.

    3. Weight (one file): up to 150 kB.
    4. File     name         according    to       aspect    ratio:   landscape_1280x720.jpg,
        portrait_720x1280.jpg.



Total weight of all files can be up to 10MB.


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad can be displayed on resolutions bigger than 320 px.
    5. Realization time: 7 business days.
    6. Emission: CPM.
    7. Available on systems: Android, iOS.
    8. Available on browsers: Chrome and System browsers.
    9. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.




Parallax rectangle
Parallax is a rich media format dedicated to mobile devices. Format consists of two layers where
the innermost one reacts to the device’s orientation. Format is displayed on mobile devices with
operating systems iOS 7.0+ and Android 4.1+ for native and Chrome browser.


Example: http://m.onet.pl/sport/pilka-nozna/liga-mistrzow-
news,3wg7sh?adbeta=302078



Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 15 z 36




Graphic file or animation 1
1. Located on the first layer. 2.
Size: 300x250.
3. File format: png (in the case of a graphic file) or canvas - animation in HTML5.
4. It should be transparent.
5. File name: frontimage.png.


Graphic file 2
1. It is located on the second layer.
2. The size proportionally larger in relation to 300x250 (330x275 minimum, maximum 570x475).
3. File Format: JPG.
4. File name: backimage.png.


Default image
1. A graphic file displayed to users of other operation systems than supported.
2. Size: the same as the graphic file 1.
3. File format: JPG.
4. Maximum weight: 40kb.
5. File name: defaultimage.jpg.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 16 z 36




Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android 4.1+, iOS 7.0+.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.


Multi-Images Rectangle
Multi-Images Rectangle is a rich media format dedicated to mobile devices. Format uses data
from the accelerometer and displays graphics when a user changes the position of his phone:
up-down or left-right. Format is displayed on mobile devices with operating systems iOS 7.0+
and Android 4.1+ for native and Chrome browser.


Example: http://m.onet.pl/sport/pilka-nozna/liga-mistrzow-
news,3wg7sh?adbeta=299220


Graphic files
1. Size 300x250.
2. Format: JPG.
3. Maximum number of files: 10.
4. Name of the file in accordance with the display order 1.jpg, 2.jpg, 3.jpg, 4.jpg etc.
5. All files should be prepared with the same background.


Default image
1. A graphic file displayed to users of other operation systems than supported. 2. Size:
300x250.
3. File format: JPG.
4. It can link to a landing page - the URL should be sent along with the materials.
5. Maximum weight: 40kb.



Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 17 z 36




6. File name: default.jpg.


Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android 4.1+, iOS 7.0+.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.


Vertical panorama
Vertical panorama is a rich media format dedicated to mobile devices. Format uses data from the
accelerometer and displays graphics when user change the position of his phone: up-down or left-
right. Format is displayed on mobile devices with operating systems iOS 7.0+ and Android 4.1+ for
native and Chrome browser.


Example: http://m.onet.pl/sport/pilka-nozna/liga-mistrzow-
news,3wg7sh?adbeta=282944


Graphic files
1. The size of 300x600 or 300x900.
2. Format: JPG.
3. File name: vertical.jpg.


Default image
1. A graphic file displayed to users of other operation systems than supported. 2. Size:
300x250.
3. File format: JPG.
4. It can link to a landing page - the URL should be sent along with the materials.
5. Maximum weight: 40kb.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 18 z 36




6. File name: default.jpg


Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android 4.1+, iOS 7.0+.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.


Horizontal panorama
Horizontal panorama is a rich media format dedicated to mobile devices. Format uses data from
the accelerometer and displays graphics when user change the position of his phone: up-down or
left-right. Format is displayed on mobile devices with operating systems iOS 7.0+ and Android 4.1+
for native and Chrome browser.


Example: http://m.onet.pl/sport/pilka-nozna/liga-mistrzow-
news,3wg7sh?adbeta=282943


graphic files
1. The size of 600x250 or 900x250.
2. Format: JPG.
3. File name: horizontal.jpg.


Default image
1. A graphic file displayed to users of other operation systems than supported. 2. Size:
300x250.
3. File format: JPG.
4. It can be directed to a landing page - the URL should be sent along with the materials.




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
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5. Maximum weight: 40kb.
6. File name: default.jpg.


Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android 4.1+, iOS 7.0+.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.


Bars 3D Rectangle
Bars 3D Rectangle is a media rich format dedicated to mobile devices. Format uses data from the
accelerometer and displays 3 graphics when user change the position of his phone: up-down or
left-right. Format is displayed on mobile devices with operating systems iOS 7.0+ and Android 4.1+
for native and Chrome browser.


Example: http://m.onet.pl/wiadomosci/kraj,jr44tf?adbeta=307792


graphic files
1. Size 300x250.
2. Format: JPG.
3. Number of files: 3.
4. Name of the file in accordance with the planned order wyświetania 1.jpg, 2.jpg, 3.jpg.


Default image
1. A graphic file displayed to users of other operation systems than supported. 2. Size:
300x250.
3. File format: JPG.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 20 z 36




4. It can be directed to a landing page - the URL should be sent along with the materials.
5. Maximum weight: 40kb.
6. File name: default.jpg.


Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android 4.1+, iOS 7.0+.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.


Pull Fullpage Rectangle
Pull Fullpage Rectangle is a rich media format dedicated to mobile devices. The user is initially
shown the advert In 300x250 format, which after its interaction extends to the creation of the entire
screen of the device.


Example: http://mob.mobizzy.pl/PG3/rectpull_KIA/index.html


Graphic file before interaction:
1. Size 300x250.
2. The creation must contain information / button to encourage the development of the rest of
creation.
3. The weight up to 30kb.
4. Format: HTML5.


Graphic files after interaction
1. Size: 1280x800 px (horizontal layout) and 800x1280 px (vertical layout). Due to the different
proportions of the screens, creations need to contain safe area (where no




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 21 z 36




tere is no crucial information. The content of the advertising should be displayed within
1080x600 px (horizontal layout) and 720x940 px (vertical layout).
2. The weight of each file: 150 kB.
3. Format: HTML5.
4. Closing the layer occurs through the close icon in the top right corner of creation.


Total weight of all files can be up to 300 kB (except video, which maximum total weight of all
of them is up to 2 MB).


Additional notes:
    1. Ad must lead to mobile website.
    2. No possibility of socio-demographic or geographic targeting.
    3. Possibility of plugging external tracking code need to be consulted in advance.
    4. Ad shall not be broadcasted on old versions of page sites.
    5. Ad can be displayed on resolutions bigger than 320 px.
    6. Realization time: 7 business days.
    7. Emission: CPM.
    8. Available on systems: Android 4.1+, iOS 7.0+.
    9. Available on browsers: Chrome and System browsers.
    10. Based on original material send by the Advertiser, the Publisher prepares advertisement
        ready for display.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 22 z 36




    Formats of standard ad products



                                                                                               File format
                         Size and weight
  Ad type



                         300x50 px / 320x50 px / 320x75 px; up to 10 kB
  Mobiboard                                                                                    JPG, PNG
                         750x100 px / 750x200 px; up to 40 kB

  Rectangle              300x250 px; up to 40 kB                                               JPG, PNG

                         Mobiboard (Universal, scalable creative 750x200 px; up to 40
  Onet Impact                                                                                  JPG, PNG
                         kB)
  Advertisement          Up to 35 characters with optional graphics up to 60x15 px; up to
                                                                                               JPG, PNG
  link                   5 kB
                         300x50 px / 320x50 px / 320x75 px; up to 10 kB
  Panel mobile                                                                                 JPG, PNG
                         750x100 px / 750x200 px; up to 40 kB


Note:
The publisher does not guarantee that your ad in the extension .gif will play correctly on all mobile devices.
Some device’s settings and the operating system may block animation, and show graphic image instead.
Publisher is unable to determine which devices have the settings and thus be responsible for the effect of
what is displayed on the user's screen.

    Mobiboard
         1. Option 1: Universal creative (scaled, static creative)
             a. Size and weight: 750x200 px, up to 40 kB.
             b. Format: PNG, JPG.
             c. Font size: min. 30 px.
         2. Option 2: creative for smartphone and tablet
             a. Size and weight: 750x200 px, up to 40 kB and 320x75 px, up to 10kB.
             b. Format: PNG, JPG.


             Additional notes:
         1. Ad must lead to mobile webpage.




    Ringier Axel Springer Polska Sp. z o.o.
    ul. Domaniewska 52
    02-672 Warszawa
    NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 23 z 36




    2. No possibility of socio-demographic or geographic targeting.
    3. Creative must be placed on the Publisher's servers.
    4. Possibility of plugging external tracking code need to be consulted in advance.
    5. In case of universal creative minimum font size is required so readability will be maintained.
    6. Ads will not be emitted on old sites version.
    7. Option 1: ad will be scaled up to 320 px.
    8. Option 2: ad will not be emitted on screens resolution smaller than 320 px.
    9. Universal creative can be scaled to (Option 1):
                   750x200 px, 480x128 px, 320x85 px. List
                of all accepted dimensions:
                   300x75 px; up to 10 kB / 320x75 px; up to 10 kB,
                   750x200 px; up to 40 kB. Or:
                   300x50 px; up to 10 kB / 320x50 px; up to 10kB,
                   728x90 px; up to 30 kB / 750x100 px; up to 40kB.


Rectangle Mobile
    1. Size and weight: 300x250 px, up to 40 kB.
    2. Format: PNG, JPG, HTML5.
    3. Font size: min. 20 px.
    4. Important:
               on the Home Page ad will be displayed only on screens width 300 - 479 px,
               on the other sites ad will be displayed on screens width above 300 px,
               ad will not be emitted on mainpages and old sites version.


        Additional notes:
            1. Ad must lead to mobile webpage.
            2. No possibility of socio-demographic or geographic targeting.
            3. Creative must be placed on the Publisher's servers.
            4. Possibility of plugging external tracking code need to be consulted in advance.
            5. Ad can be displayed on resolutions smaller than 300 px only when the Advertiser
                provide right creative (180x150 px; up to 20 px) or provide standard creative with
                min. font size 20 px.
            6. Universal creative can be scaled to: 300x250 px, 250x208 px.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 24 z 36




             7. With the exception of the Home Page, Rectangle is emitted under 2 paragraph of
                   the content.




Magazine Mobile (m.onet, m.fakt)


General assumptions:


    1. Creative is composed of: graphic, headline displayed on the graphic
        background and the tab bar "RECOMMENDED".
    2. Creative is marked with the word "ADVERTISEMENT" (“REKLAMA”), positioned above
        the headline.
    3. The header appears at the bottom of graphics and is set by the Publisher.
    4. Magazine can contain from 1 to 5 images with the headline, then it takes the form of a
        slider with automatic scrolling.


Materials:


    1. Dimension for the graphic: 640x360 px.
    2. Format: JPG, PNG, GIF (non-animated).
    3. File size: up to 60 kB.
    4. Headline: text up to 50 characters with spaces (up to 2 lines of text). Do not use capital
        letters.
    5. Tab: text up to 15 characters with spaces (customer name, a brand, a special action
        name or a short slogan).


Additional information:


    1. The landing page must be legible on mobile browsers.
    2. Creative scales automatically, the size automatically adjusts to the resolution of the device
        on which it is displayed.
    3. In the case of several graphics, you can set separate links to landing pages.
    4. The magazine is displayed with the capping 1/1day/UU: what means the creative displays
        on the first page view, once a day, on the second page view it can be viewed by clicking
        on the tab. Important: in case of breaking news labeled as "URGENT" or "LIVE", the
        magazine will not show up.




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 25 z 36




Video Player Branding Mobile
    1. Size top bar: 530x50 px (scaled to 288x27 px).
    2. Size bottom bar: 530x100 px (scaled to 288xx54 px).
    3. Weight for all bars: up to 40 kB.
    4. Format: PNG, JPG (Creative cannot be animated!)
    5. Font size: min. 20 px.


Additional notes:
    1. Landing page must be easily readable on the smaller screens of mobile devices.
    2. No possibility of socio-demographic or geographic targeting.
    3. Creative must be placed on the Publisher's servers.
    4. Possibility of plugging external tracking code need to be consulted in advance.
    5. Emission only on sites with video player (selected m.onet.pl sites).


Panel Mobile
    1. Option 1: Universal creative (scaled, static creative)
        d. Size and weight: 750x200 px, up to 40 kB.
        e. Format: PNG, JPG.
        f.   Font size: min. 30 px.
    2. Option 2: creative for smartphone and tablet
        c. Size and weight: 750x200 px, up to 40 kB and 320x75 px, up to 10kB.
        d. Format: PNG, JPG.


        Additional notes:
    1. Ad must lead to mobile webpage.
    2. No possibility of socio-demographic or geographic targeting.
    3. Creative must be placed on the Publisher's servers.
    4. Possibility of plugging external tracking code need to be consulted in advance.
    5. In case of universal creative minimum font size is required so readability will be maintained.
    6. Ads will not be emitted on old sites version.
    7. Option 1: ad will be scaled up to 320 px.
    8. Option 2: ad will not be emitted on screens resolution smaller than 320 px.
    9. Universal creative can be scaled to (Option 1):
            750x200 px, 480x128 px, 320x85 px.
             List of all accepted dimensions:
            300x75 px; up to 10 kB / 320x75 px; up to 10 kB,




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 26 z 36




          750x200 px; up to 40 kB. Or:
          300x50 px; up to 10 kB / 320x50 px; up to 10kB,
          728x90 px; up to 30 kB / 750x100 px; up to 40kB.


Onet Impact Mobile
Universal creative (scaled, static creative)
    1. Size and weight: 750x200 px, up to 40 kB.
    2. Format: PNG, JPG.
    3. Font size: min. 30 px.


Additional notes:
    1. Landing page must be easily readable on the smaller screens of mobile devices.
    2. No possibility of socio-demographic or geographic targeting.
    3. Creative must be placed on the Publisher's servers.
    4. Possibility of plugging external tracking code need to be consulted in advance.
    5. In case of universal creative minimum font size is required so readability will be maintained.
    6. The AD is scaled up to 320 px size.
    7. Universal creative can be scaled to: 750x200px, 480x128px, 320x85px, 216x57px.


Advertisement Link Mobile


   Displayed on mobile site of onet.pl
   1. Length up to 35 characters including spaces,
    2. Size and weight of optional graphics: 60x15px, up to 5kB.

        Displayed on mobile site of fakt.pl
    1. Length up to 35 characters including spaces,
    2. Size and weight of optional graphics: 210x140px up to 10 kB.




Additional notes:
    1. Advertisement link is connected to specific section on main page of mobile Onet.




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 27 z 36




    2. Link cannot contain capital letters and rules of Polish orthography and grammar must be
        applied.
    3. Ad must lead to mobile webpage.
    4. Graphic is scalable.
    5. Graphic can contain only the Advertiser's logo on white background.
    6. No possibility of targeting.
    7. Creative must be placed on the Publisher's servers.



App Splashscreen
    1. Size and weight up to: 150x95 px (the deliver graphic needs to be twice bigger than the
        creative size set in a code. So In this case the graphic should be In size 300x190), 20 kB.
    2. The creative should contain only client’s logo.
    3. Format: png, JPG.
    4. Available only on applications: Onet.
    5. The advert is unskippable
    6. Splashscreen must me displayed on the bottom part of the screen.
    7. Above the advert there must be a title „PARTNER APLIKACJI”.


Additional notes:
    1. Ad must lead to mobile webpage.
    2. No possibility of socio-demographic or geographic targeting.
    3. Creative must be placed on the Publisher's servers.
    4. Possibility of plugging external tracking code need to be consulted in advance.



App Sponsoring

    1. Size and weight up to: 320x50 px (the deliver graphic needs to be twice bigger than the
        creative size set in a code. So In this case the graphic should be In size 640x100), 20 kB.
    2. Format: PNG, JPG.
    3. Creative must contain a title „Partner aplikacji”, which should be written with font size
        min 12 px. Title should be placed is on the left, upper corner of the creative.
    4. Available only on apps: Onet.
    5. The advert must contain a target link.
    6. Additional notes:




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 28 z 36




            a. Landing page must be easily readable on the smaller screens of mobile devices.
            b. No possibility of socio-demographic or geographic targeting
            c. Creative must be placed on the Publisher's servers.
            d. Possibility of plugging external tracking code need to be consulted in advance.


Day Sponsorship Mobile
    1. File dimension: 1024x160 px.
    2. Minimal font size: 30 px.
    3. File size: up to 80 kB.
    4. File type: PNG, JPG.


Additional notes:
    1. The creative resizes itself to minimal dimension of 320x50 px,
    2. Landing pages must be mobile friendly,
    3. The creative will be labeled with "Sponsor dnia " title in the upper left corner,
    4. The Advertiser's logo on the creative should be placed on the left side of the creative, it will be placed
       directly under the inscription "Sponsor dnia".
    5. The mobile version of sponsorship is displayed on mobile devices and other devices of the
        resolution below 1000 px width,
    6. There is no option to expand creative or include video.




Sponsorship Mobile
    5. File dimension: 1024x160 px.
    6. Minimal font size: 30 px.
    7. File size: up to 80 kB.
    8. File type: PNG, JPG.


Additional notes:
    7. The creative resizes itself to minimal dimension of 320x50 px,
    8. Landing pages must be mobile friendly,
    9. The creative will be labeled with "Partner/Sponsor" title in the upper left corner,
    10. The mobile version of sponsorship is displayed on mobile devices and other devices of the
        resolution below 1000 px width,
    11. There is no option to expand creative or include video.




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
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Sponsorship Mobile - Login
Simultaneously emission of two ad creatives:


    1. 320x215px, up to 30kB, format: JPG or PNG (scalable and clickable banner displayed on
        the bottom of login form
    2. 1920x960, up to 150kB, format: JPG or PNG (non-scalable and non-clickable wallpaper)
    3. Additional information:
            a. Banner 320x215 is scaled depends on resolution of the device
            b. Ad creative 1920x960px is wallpaper with steadily and replicated advertisers logo
                  or brand
            c. Ad emission depends on width form on the screen resolution. On smartphone
                  displayed only banner 320x215px, on tablet displayed banner with wallpaper
            d. No possibility of socio-demographic or geographic targeting
            e. Ad must lead to the Advertiser's mobile webpage
            f. Creative must be placed on the Publisher's servers
            g. Possibility of plugging external tracking code need to be consulted in advance.
            h. External tracking code domain must support SSL (https)


Pre Roll – Mid Roll Mobile
    1. Source files format: MPEG, AVI, MOV, or QT.
    2. Source file for base video should be in the best possible quality. Maximal weight of source
        material – 0.5 GB.
    3. Based on original material send by the Advertiser, The Publisher prepares advertisement
        ready for display (i.e. compiled against the requirements of the player and bandwidth).
    4. Maximal impression time is 30 sec.
    5. Source material requirements:
        a. Resolution: 1024x576 px.
        b. Normal sound level: -18 dBfs.
        c. Max. sound level: -6 dBfs, bitrate.
        d. Total: ~6 Mbps.
        e. Frames per second: 25.
    6. Preferred video ratio (width/height) 16:9. But 4:3, 16:10 or 18:10 video can be broadcasted,
        but movie material will be accompanied by black stripes on the both sides of the player
        window.




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 30 z 36




        7. Base video can be send to the Publisher's FTP:
             a. Host name: pftp.onet.pl.
             b. User and password will be sent by the Publisher advertisement office.
             c. Base video source file can be also placed on the Advertiser's FTP. In this case the
                 Advertise should grant the Publisher required accesses.
        8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites and TV
             widgets has some limitations because of touch screen specific. Redirecting user to the
             campaign landing page is not available while watching video. When advertisement is being
             watched on the device-specific player appearance and behavior of „Advertisement” label
             may differ from described in specification.
        9. Video-campaigns realized on ROS Video mobile - additional information:
             a. Randomly emitted on application, TV widgets and mobile sites (only if chosen form is
                 available)
             b. The offer may vary slightly depending on actualization of advertising options.
             c. Pre-roll is also available on application: Onet

    M100
Permitted formats of the source file provided by the Advertiser:

a. Video: MPEG, AVI, MOV, MP4, FLV
b. Adobe package design files (including sources): PRPROJ, AEP, PSD, AI
The source files provided by the Advertiser should be of the highest quality and resolution. The weight of the file
should not exceed 0.5 GB
The ready-to-broadcast advertising material (ie material properly compiled, in terms of the player's requirements and
bandwidth) is prepared by the Publisher based on the original video material sent by the Advertiser.
The optimal duration of the film is 30 seconds, the maximum is 60 seconds.
Requirements for material ready for issue:

a. A minimum 1080px resolution on the short side.
b. Nominal sound level: -18 dBFS.
c. Maximum level: -14 dBFS.
d. Total sum bitrate: minimum ~ 6 Mbps.
e. Number of frames per second: 25.
Preferred aspect ratio width / height of the film area: 16 to 9. It is possible to broadcast a movie with a 4 to 3 aspect
ratio, 16 to 10, 18 to 10, however, then the advertising material will be presented with black bars in the player window.
Additional information:

a. The suggested emission environment for this product is: Android (4+) on the Chrome browser and iOS (7+) in the
Safari browser. Individual operating system settings and browsers may adversely affect the ability to reproduce the
material. We stipulate that it is not possible in every environment (eg a native Samsung viewer) to reproduce the
product properly. Failed emissions are not recorded.
b. The first and last frame of the video can not be a black background.
c. The material may start with a static board (up to 1s long) advertising the material or sponsor. Placing the board
results in displaying it after the end of the playback. However, placing the board is not obligatory.
d. The material is played in a player, which is equipped with start / pause, stop, turn on / off sound, fullscreen buttons
and on the loading and progress indicators of the movie.
e. The advertising film starts automatically when the player enters the user's field of view. The sound is activated after
clicking the icon on / off the sound. Player pauses when it disappears from view.
f. The whole area of the player (excluding functional buttons) when clicked redirects to the client's side
Example of video M100 available under the LINK

    UPDAY Full-Screen

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    ul. Domaniewska 52
    02-672 Warszawa
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    1. Size and weight: 640x997 px up to 100 kB; up to 150 kB as a redirect.
    2. Format: PNG, JPG, BMP.
    3. Title: 70 characters.
    4. Description: 230 characters. * Additional
        informaction about HTML5:

        mraid.js and eventListerner scripts are need:
        
        
        …


        mraid.addEventListener("sasReceiveMessage", function(message) { if
              (message && message == "play") {
                  // start the animations
              }
        });


        …
        




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
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        Additional information:
    1. Possible targeting to 12 main categories of interest and several dozen subcategories.
    2. Possibility of "custom targeting" - that is targeting any "keywords" appearing in the articles
        read by Upday users.
    3. Auditing codes can be pinned to the advertising materials.
    4. Recommended emission in CPM or CPC (guaranteed clicks)
    5. All materials which are prepared to display must be delivered at least 5 business days
        before the start of campaign.
    6. Campaigns produced by a Partner GmbH & Co. KG KG.


UPDAY Native
        1. Size and weight: 640x997 px up to 100 kB; up to 150 kB as a redirect.
        2. Format: PNG, JPG, BMP.
        3. Title: 70 characters.
        4. Description: 230 characters. *


    Additional information:
        1. Possible targeting to 12 main categories of interest and several dozen subcategories.
        2. Possibility of "custom targeting" - that is targeting any "keywords" appearing in the
            articles read by Upday users.

        3. Auditing codes can be pinned to the advertising materials.
        4. Recommended emission in CPM or CPC (guaranteed clicks)
        5. All materials which are prepared to display must be delivered at least 5 business days
            before the start of campaign.

        6. Campaigns produced by a Partner GmbH & Co. KG KG.



Impact Mobile

        1. Creative size: 300x600 px
        2. Format: JPG, PNG, BMP. up to 60 kB; HTML5 * weight up to 150kB
        3. Advertising message: recommended minimum font size 30px

            Additional information:
        1. Landing pages must be made in mobile technology.
        2. The ability to connect external counting codes should be consulted with the Publisher before the
           issue.




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ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 33 z 36




Carousel

Creative components:

1. Logo - required
    Dimension: 55x25pix (the width may be smaller, the height is constant)
    format: JPG, PNG, GIF unanimated weight: up to 10kB
2. Main title - required
    Up to 35 characters with spaces
3. Photo / photo - required
    Depending on the amount in the carousel: minimum 2 - max. 5 pictures
    dimension: 300x300pix
    format: JPG, PNG, GIF not animated
    weight: up to 40KB
4. Title - required
    Up to 25 characters with spaces (if the title is longer, it can be cropped).
5. Subtitle - not required
    Up to 25 characters with spaces (if the title is longer, it can be cropped).
6. CTA - not required *
    A short password type: See, Check (character length in CTA affects the visibility of the title and subtitle, i.e.
    the longer the text in the CTA, the greater the probability of cropping the content for the fields: Title and
    Subtitle).
    The description of CTA is general for all modules.
    * required in the performance emission model
7. URL’s - required
    For a given module or one general for the whole creation.


8. Display codes - not required
    Alternatively, the client may submit codes measuring to each image or to the first one only (as the code for the
    whole creation).
    Display codes should be in the form of pixel.

    Example beta (open on a mobile device):
    VOD
    https://kobieta.onet.pl/#adbeta=r4090!slot.right
    https://kultura.onet.pl/film/wiadomosci/wiedzmin-w-polsce-zdjecia-z-zamku-w-ogrodziencu-nie-pozostawiaja-
    zludzen/n75z0rl#adbeta=r4090!slot.right
    Sympatia
      https://kobieta.onet.pl/#adbeta=r3593!slot.right
      https://kultura.onet.pl/film/wiadomosci/wiedzmin-w-polsce-zdjecia-z-zamku-w-ogrodziencu-nie-pozostawiaja-
      zludzen/n75z0rl#adbeta=r3593!slot.right

    Movies:
    VOD
    Sympatia
    Emission only on the mobile version of the website.




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
Strona 34 z 36




Ringier Axel Springer Polska Sp. z o.o.
ul. Domaniewska 52
02-672 Warszawa
NIP: 5272677009, REGON 146127300, KRS 0000420780
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