Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels

 
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Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
Mutual Fund Dealers Association of Canada
Association canadienne des courtiers de fonds mutuels

                    Annual Report
                                  Raising the standard of
                           regulation in Canada

2010
Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
Table of Contents
Joint Message from the Chair and President
MFDA Membership Information
Corporate Governance
Regional Councils and Hearing Panels
MFDA Regulatory Operations
  Compliance
  Enforcement
  Policy
  Membership Services
Management Discussion and Analysis
Management’s Responsibility for Financial Reporting
Financial Statements
Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
Joint Message from the Chair
and President

The MFDA Board of Directors experienced significant change in fiscal 2009-2010,
with the introduction of six new Public Directors and one new Industry Director
between November 2009 and March 2010. The new Directors bring a variety and
wealth of experience to the Board.

The new Board and senior staff recognize the contributions of Directors who stepped
down last year and we thank George Aguiar, Martin Friedland, William Grace,
Helen Meyer, Janet Pau and Robert Wright for their dedication and leadership.

Their contributions are reflected in the Canadian Securities Administrators’ Oversight
Review Report of the MFDA, released in July 2010, which concludes that the “MFDA’s
Compliance and Policy Departments continue to guide its maturing membership
towards a culture of compliance” and notes that “Generally, the MFDA’s processes
are efficient, effective, consistent, and fair; and it has adequate staffing, resources and
training processes to perform its regulatory functions effectively and efficiently.”

While the report’s overall findings are positive and tell us that we are doing many things
right, we know that there is room for improvement and we will continue to strive for the
highest standards and best practices at every level of the organization.

As President and CEO, I welcome Rod McLeod as a new Public Director and Chair of
the Board. His legal and regulatory experience, both as a “regulator” and, laterally, as a
lawyer in private practice representing private sector business organizations impacted
by regulators, will be very helpful.

Together, we both welcome the other new Board members: Sonny Goldstein, Sandy
Grant, Lea Hansen, Dawn Russell, Doug Thomson and Janet Woodruff. The MFDA is
committed to on-going dialogue with its stakeholders and will continue to meet with
regulators, Members, investor representatives and industry associations on a regular
basis. Experience tells us that obtaining real-time information about industry practices,
concerns and problems facing Members and investors is crucial to the MFDA’s ability
to meet its regulatory goals.

We conclude by thanking the MFDA’s management and staff. Their skill, integrity
and dedication ensure that the MFDA continues to raise the standard of regulation
in Canada for the protection of investors through commitment to collaboration,
staff excellence and regulatory best practices.

Rod M. McLeod, Q.C.                          Larry M. Waite
Chair, MFDA Board of Directors               President & Chief Executive Officer

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Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
MFDA Membership Information

                                         The MFDA is Canada’s national self-regulatory organization responsible for regulating
                                         the activities and operations of 139 mutual fund dealer firms (“Members”) and their
                                         approximately 73,000 salesperson (“Approved Persons”). These Members accounted
                                         for approximately $271 Billion of the approximately $592 Billion of client assets under
                                         administration in the Canadian mutual fund industry as at June 30, 2010.

                                         There are four principal categories of MFDA Membership.

                                         • Level 1 Member - an introducing dealer that is not a Level 2, 3 or 4 Member.

                                         •	Level 2 Member - a dealer that does not hold client cash, securities or other property
                                            (i.e. the Member does not operate a trust account and conducts business in client
                                            name only).

                                         •	Level 3 Member - a dealer that does not hold client securities or other property except
                                            client cash in a trust account.

                                         •	Level 4 Member - includes all other Members (including a Member that acts as a
                                            carrying dealer).

                                         The MFDA presently operates in Québec pursuant to a Cooperative Agreement with the
                                         Autorité des marchés financiers and the Chambre de la sécurité financière. Accordingly,
                                         the information set out in the tables below does not reflect Member activities based in
                                         the province of Québec.

Number of MFDA Members by Category Level (as at June 30)

		                                     2006                2007                  2008                 2009                2010

  Level 1                                Nil                 Nil                   Nil                   Nil                Nil

  Level 2                                61                   54                   53                    46                 46

  Level 3                                69                   63                   64                    59                 55

  Level 4                                45                   45                   42                    40                 38

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Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
MFDA Membership Profile (as at June 30)

		                                                         2006              2007            2008           2009         2010

   Number of Members                                        175               162              159           145           139

   Number of Approved Persons                            69,691           71,086            73,455        74,768       73,291

   Assets Under Administration of all Members           $ 276 B           $ 310 B          $ 304 B        $ 252 B      $ 271 B

   Total Industry Assets Under Administration           $ 589 B           $ 707 B          $ 700 B        $ 547 B      $ 592 B

Location of Member Head Offices (as at June 30)

		                                                         2006              2007            2008           2009         2010

   Ontario                                                  119               111              106             96           93

   British Columbia                                           15                15              15             14           12

   Québec                                                     14                 9              10             10           12

   Alberta                                                     8                 8                9             8             7

   Manitoba                                                    7                 7                7             7             6

   Saskatchewan                                                6                 6                6             4             4

   Nova Scotia                                                 3                 3                3             3             3

   New Brunswick                                               3                 3                3             3             2

   Total                                                    175               162              159           145           139

Member Assets Under Administration per Head Office (as at June 30)

		                                                        2006              2007             2008           2009         2010

   Ontario                                            $ 201.1 B        $ 220.3 B         $ 218.7 B      $ 175.8 B    $ 190.2 B

   Manitoba                                              46.7 B            55.7 B           52.4 B         45.7 B       48.9 B

   British Columbia                                      13.5 B            16.4 B           16.5 B         13.6 B       14.8 B

   Québec*                                                 6.4 B             7.8 B            7.2 B         9.9 B       10.5 B

   Saskatchewan                                            4.4 B             5.0 B            4.6 B         3.4 B         3.5 B

   Alberta                                                 3.1 B             3.9 B            3.8 B         3.1 B         2.5 B

   New Brunswick                                           0.5 B             0.6 B            0.5 B         0.4 B         0.2 B

   Nova Scotia                                             0.2 B             0.2 B            0.2 B         0.1 B         0.1 B

   Total (rounded)                                    $     276 B      $      310 B      $     304 B    $    252 B   $     271 B

* The figures reflect assets outside the province of Québec for dealers with a Head Office in Québec.

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Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
Number of Members by Assets Under Administration

		                                      2006          2007    2008   2009   2010

  $100 Million and Under                   79           65      69     70    65

  $101 Million to $500 Million             52           51      45     36     35

  $501 Million to $1 Billion               11           11      11     12    11

  Over $1 Billion                          33           35      34     27    28

  Total                                   175          162     159    145   139

Number of Members by Firm Size

		                                      2006          2007    2008   2009   2010

  10 Approved Persons or Fewer            74           67      64     59      57

  11 to 100 Approved Persons              57           52      50     46      42

  101 to 500 Approved Persons             24           21      23     18      17

  501 to 1,000 Approved Persons            6              7     7      7       7

  Over 1,000 Approved Persons             14           15      15     15      16

  Total                                  175          162     159    145     139

Staff of the MFDA’s Toronto Office.

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Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
MFDA Vision
Raising the standard of regulation in Canada for
the protection of investors through commitment
to collaboration, staff excellence and regulatory
best practices.
Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
Corporate Governance
                                              This section contains information about the composition of the MFDA Board of Directors,
                                              terms of office, compensation and the composition of each Committee, as well as
                                              information regarding Directors’ attendance at Board and Committee meetings. Further
                                              biographical information on the current Directors can be found at www.mfda.ca.

Board of Directors
Below is the composition of the Board of Directors as at July 1, 2010.

Public Directors
Roderick M. McLeod, Q.C. (Chair)              Lea B. Hansen, CFA		                        Doug Thomson, FCA
Lawyer, Part-time Counsel                     Corporate Director		                        Corporate Director
Miller Thomson LLP			                         (Toronto, Ontario)			                       (Edmonton, Alberta)
(Markham, Ontario)		                          Joined Board: January 2010		                Joined Board: January 2010
Joined Board: March 2010		                    Term expires: AGM 2012		                    Term expires: AGM 2011
Term expires: AGM 2012
                                              Dawn A. Russell, Q.C.		                     Janet P. Woodruff, CA
Sandy (D.W.) Grant, CA		                      Associate Professor		                       Vice-President & Special Advisor
Corporate Director		                          Schulich School of Law                      BC Hydro
(Orillia, Ontario)			                         Dalhousie University		                      (Vancouver, British Columbia)
Joined Board: March 2010			                   (Halifax, Nova Scotia)		                    Joined Board: January 2010
Term expires: AGM 2011		                      Joined Board: November 2009                 Term expires: AGM 2011
                                              Term expires: AGM 2012

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Mutual Fund Dealers Association of Canada - Association canadienne des courtiers de fonds mutuels
Left to Right: Bob Sellars, Ed Legzdins, Larry Waite, Peter Glaab, Sandy Grant, Steve Geist, Rod McLeod,
Janet Woodruff, Kevin Regan, Doug Thomson, Dawn Russell, Sonny Goldstein, Lea Hansen

Industry Directors
Ed Legzdins, CA (Vice-Chair)                          Peter W. Glaab, CMA                                  Kevin E. Regan, CA, CFP
Senior Vice-President,                                Senior Vice-President                                President & Chairman of the Board
Retail Investments &                                  CI Investments Inc.                                  Investors Group Financial Services Inc.
Managing Director, International                      (Toronto, Ontario)                                   (Winnipeg, Manitoba)
BMO Financial Group                                   Joined Board: December 2004                          Joined Board: December 2005
(Toronto, Ontario)                                    Term expires: AGM 2010                               Term expires: AGM 2011
Joined Board: December 2005
Term expires: AGM 2011                                Sonny Goldstein, CFP                                 Robert M. Sellars, CA, CFA
                                                      President                                            Executive Vice-President & Chief
Stephen Geist, CA, CFP                                Goldstein Financial Investments Inc.                 Financial Officer
President                                             (Toronto, Ontario)                                   Dundee Private Investors Inc.
CIBC Asset Management Inc./CIBC                       Joined Board: March 2010                             (Toronto, Ontario)
Securities Inc.                                       Term expires: AGM 2010                               Joined Board: December 2006
(Toronto, Ontario)                                                                                         Term expires: AGM 2010
Joined Board: December 2008
Term expires: AGM 2010

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Board Committees
                                The MFDA Board has four standing committees – Audit & Finance, Executive,
                                Governance and Regulatory Issues. The President and CEO of the MFDA is an
                                ex officio member of all four committees. The composition and mandate of each
                                Committee is outlined below.

                                Audit & Finance Committee
                                The Audit & Finance Committee oversees internal and external audits of the MFDA
                                and advises the Board on financial issues including the Management Discussion
                                and Analysis and the financial statements. The Committee oversees MFDA risk
                                management internal control functions and reviews the MFDA budget.
                                The Committee must be chaired by a Public Director.

                                Committee Members
                                Doug Thomson (Chair)     Public Director
                                Peter Glaab              Industry Director
                                Sandy Grant              Public Director

                                The Audit & Finance Committee met four times during fiscal 2009/2010.

                                Executive Committee
                                The Executive Committee meets, when required, to review any matter that the Chair
                                or the President and CEO does not consider to be within the mandate of any other
                                Committee and to carry out such other functions as are assigned or delegated to it by
                                the Board. The Committee is currently chaired by an Industry Director.

                                Committee Members
                                Ed Legzdins (Chair) Industry Director
                                Rod McLeod          Public Director
                                Robert Sellars      Industry Director
                                Janet Woodruff      Public Director

                                The Executive Committee met once during fiscal 2009/2010.

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Governance Committee
The Governance Committee’s responsibilities include the coordination and oversight of
the Director nomination process, recommendations for Committee membership and
Board self-assessments. The Committee must be chaired by a Public Director.

Committee Members
Rod McLeod (Chair)     Public Director
Ed Legzdins            Industry Director
Dawn Russell           Public Director
Robert Sellars         Industry Director

The Governance Committee met 14 times during fiscal 2009/2010.

Regulatory Issues Committee
The Regulatory Issues Committee’s responsibilities include the review of proposed
Policy, Rule or By-law amendments to be presented to the Board and review of
applications from Members for exemptive relief from MFDA regulatory requirements.
The Committee must be chaired by a Public Director.

Committee Members
Dawn Russell (Chair)   Public Director
Stephen Geist          Industry Director
Sonny Goldstein        Industry Director
Lea Hansen             Public Director
Kevin Regan            Industry Director
Robert Sellars         Industry Director

The Regulatory Issues Committee met four times during fiscal 2009/2010.

Ad Hoc Committees
In March 2010, the Board established the IPC Issues Committee to consider a number
of proposals made by the MFDA Investor Protection Corporation (“IPC”), including
(a) increasing the target size of the IPC fund from $30 million to $50 million over five
years; (b) aligning the asset base on which IPC assessments are calculated with assets
currently covered by the fund; and (c) aligning the risk of Member insolvency with
assessments.
In June 2010, the IPC Issues Committee made a number of recommendations (see
Bulletin #0437-M) on which Members were invited to comment by September 1, 2010.
The Committee held an information session for Members on July 15, 2010 and met with
members of the Investment Funds Institute of Canada and the Federation of Mutual
Fund Dealers on July 28, 2010. The Committee’s final recommendations are subject to
Board approval.

                                                                        Mutual fund dealers association of canada   9
Amendments to MFDA By-law No. 1
                                 A Special Meeting of Members was held on October 2, 2009 at which Members
                                 approved the amendments to MFDA By-law No. 1 set out in By-law No. 15 by the
                                 requisite two-thirds of votes cast at the meeting. Following the meeting, a Member
                                 filed a Notice of Request for Review of Decision with the British Columbia Securities
                                 Commission (“BCSC”) concerning the amendments.
                                 In January 2010, the BCSC advised the MFDA that the Canadian Securities
                                 Administrators’ (“CSA”) approval of By-law No. 15 could not be expected until at least
                                 the completion of the proceedings noted above and so the MFDA held its Annual
                                 General Meeting of Members in March 2010 under the existing version of By-law
                                 No. 1. In April 2010, the MFDA and the Member that initiated the BCSC proceeding
                                 made a joint application to the BCSC Hearing Panel to discontinue the proceeding.
                                 However, in June 2010 the Hearing Panel rejected the parties’ application and
                                 determined that it was in the public interest to hold a hearing. At the time of printing
                                 this Annual Report, the proceeding was still underway.

                                 Director Compensation
                                 As part of its mandate, the Governance Committee reviewed the MFDA’s Director
                                 Compensation Policy to ensure that it is adequate and in line with similar organizations.
                                 Public Director remuneration remains unchanged from 2009. Each Public Director on
                                 the MFDA Board receives an annual retainer of $15,000. The Committee Chair retainer
                                 for all committees, with the exception of the Audit & Finance Committee, is $2,500 per
                                 annum. The Audit & Finance Committee Chair retainer is $4,000 per annum. Public
                                 Directors receive a meeting attendance fee of up to $1,500 per Board or Committee
                                 meeting. Out-of-town Public Directors who attend Board or Committee meetings in
                                 person receive an additional $1,000 supplementary fee.
                                 In circumstances where a Public Director serves as the Chair of the Board, the Board of
                                 Directors has the discretion to set the amount of the Chair retainer, which is reviewed
                                 annually during the tenure of the individual. The annual retainer for the Chair of the
                                 Board is $50,000 compared to $70,000 in 2009.
                                 Industry Directors are not compensated for their participation on the MFDA Board,
                                 however, all Directors are reimbursed for related travel and out-of-pocket expenses.

                                 Board Orientation
                                 New Directors participated in a comprehensive orientation session following their
                                 appointment to the MFDA Board. The orientation provided an overview of the MFDA’s
                                 regulatory mandate, its operations, financial affairs, legal framework and governance
                                 practices. The session also provided new Board members with an opportunity to meet
                                 senior management and be briefed on their specific roles within the Corporation.

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Code of Conduct
In 2009, the MFDA formalized a Code of Conduct for Directors as a practical guide for
Board members. The Code includes provisions designed to minimize the possibility
of bias and conflicts of interest which may arise from the use of information obtained
during the course of Directors’ duties.

Board and Committee Meeting Attendance
A total of 38 meetings were held during the fiscal year ended June 30, 2010, including
13 Board meetings, one Special Meeting of Members and one Annual General Meeting
of Members. Below is a breakdown of attendance.

 Director                                      Board of      Audit & Finance       Executive   Governance   Regulatory
                                               Directors                                                      Issues

 George Aguiar (departed March 4/10)            8 of 9              n/a              1 of 1      9 of 10      2 of 3
 Martin Friedland (departed March 4/10)         9 of 9              n/a                  n/a    10 of 10       n/a
 Stephen Geist                                  9 of 13             n/a                  n/a      n/a         3 of 4
 Peter Glaab                                   11 of 13            4 of 4                n/a      n/a          n/a
 Sonny Goldstein ( joined March 4/10)           4 of 4              n/a                  n/a      n/a         1 of 1
 William Grace (departed Dec. 21/09)            5 of 6             2 of 2            1 of 1       n/a         2 of 2
 Sandy Grant ( joined March 4/10)               4 of 4             1 of 1                n/a      n/a          n/a
 Lea Hansen ( joined Jan.12/10)                 6 of 6              n/a                  n/a      n/a         2 of 2
 Ed Legzdins                                   10 of 13             n/a              1 of 1     13 of 14       n/a
 Rod McLeod (appointed March 4/10)              3 of 3              n/a                  n/a     4 of 4        n/a
 Helen Meyer (departed Dec. 22/09)              6 of 6              n/a                  n/a      n/a         2 of 2
 Janet Pau (departed Dec. 21/09)                5 of 6             2 of 2                n/a      n/a          n/a
 Kevin Regan                                   11 of 13             n/a                  n/a      n/a         3 of 4
 Dawn Russell ( joined Nov. 4/09)               7 of 8              n/a                  n/a     4 of 4       2 of 2
 Robert Sellars                                13 of 13             n/a                  n/a     4 of 4       4 of 4
 Doug Thomson ( joined Jan.12/10)               6 of 6             2 of 2                n/a      n/a          n/a
 Larry Waite                                   13 of 13            4 of 4            1 of 1     14 of 14      4 of 4
 Janet Woodruff ( joined Jan.12/10)             6 of 6             1 of 1                n/a      n/a          n/a
 Robert Wright (departed Feb. 1/10)             8 of 8              n/a              1 of 1      9 of 9        n/a

                                                                       Mutual fund dealers association of canada       11
Regional Councils and
                                Hearing Panels

                                 The MFDA has four Regional Councils corresponding to the following
                                 geographic Regions:
                                 • Atlantic Region: N
                                                     ova Scotia, New Brunswick, Prince Edward Island and
                                                    Newfoundland and Labrador
                                 • Central Region:    Ontario and Québec
                                 • Pacific Region:    British Columbia and Yukon Territory
                                 • Prairie Region:    Alberta, Saskatchewan, Manitoba, Northwest Territories
                                                       and Nunavut
                                 The principal activity of the Regional Councils is the conduct of hearings by three-
                                 person Hearing Panels created from among members of each Regional Council.
                                 The membership of each Regional Council includes elected industry representatives,
                                 (partners, officers, directors, employees or agents of Members resident in the Region),
                                 appointed public representatives and appointed industry representatives. The primary
                                 role of representatives is to serve on MFDA disciplinary Hearing Panels, each of which
                                 is chaired by a public representative who is generally a retired judge but may also be a
                                 lawyer with extensive litigation and administrative law experience.
                                 The two-year terms of office of elected industry representatives on the Regional Councils
                                 expired in June 2010 and the MFDA conducted a formal nomination and election
                                 process to re-constitute the Councils in Spring 2010. The Board of Directors approved
                                 the new Chairs and Vice-Chairs of the Regional Councils at its June 2010 meeting.
                                 Further details regarding the composition of the 2010-2012 Regional Councils are
                                 outlined on the MFDA website.
                                 Newly elected industry representatives are provided with a day-long orientation program
                                 prior to serving on a Hearing Panel. The program is presented by an external expert in
                                 administrative law and tribunal conduct and is focused on educating potential panelists
                                 on how to conduct disciplinary proceedings as well as providing background on the
                                 MFDA’s legal framework, compliance and enforcement functions.

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MFDA Regulatory Operations

MFDA regulatory operations are organized among the following Departments:
Compliance, Enforcement, Policy and Membership Services.

COMPLIANCE
The Compliance Department is responsible for monitoring Members’ adherence
to MFDA requirements and is comprised of two groups: Sales Compliance and
Financial Compliance. The Compliance Department is also responsible for reviewing
and approving Member resignation and reorganization requests, reviewing new
membership applications and assisting in policy and enforcement initiatives
as required.

Sales Compliance
Third Compliance Examination Cycle
MFDA Members are subject to a compliance examination within a three-year cycle.
The MFDA’s third cycle of compliance examinations commenced in January 2009 and
staff performed 60 head office examinations and 156 branch examinations through to
June 30, 2010.

All Reports issued to date have been issued within the established benchmarks.

The following is a breakdown of compliance examinations by province as at
June 30, 2010.

		                                         Head Office                           Branch                Total
  Ontario                                           38                              81                  119

  British Columbia                                   7                              25                   32

  Alberta                                            2                              18                   20

  Nova Scotia                                        1                              10                   11

  Manitoba                                           4                               6                   10

  New Brunswick                                      1                               7                    8

  Saskatchewan                                       2                               5                    7

  Québec                                             5                               -                    5

  Newfoundland and Labrador                          -                               3                    3

  Prince Edward Island                               -                               1                    1

  Total                                             60                             156                  216

                                                                      Mutual fund dealers association of canada   13
Referrals to the Enforcement Department
                                 Compliance made a total of 23 referrals to the Enforcement Department as at
                                 June 30, 2010 originating from information received in the third cycle of
                                 compliance examinations.

                                 Financial Compliance
                                 Level 4 Member Examinations
                                 During calendar 2009, the Financial Compliance group satisfied its benchmark to
                                 perform an annual on-site financial examination of all 37 active Level 4 Members.
                                 Furthermore, all examination reports were issued within the established benchmarks.
                                 Of the 37 examinations conducted during the period, 24 were in Ontario, 6 in Québec
                                 3 in British Columbia and 2 each in Alberta and Manitoba.

                                 As at June 30, 2010, sixth-round financial compliance examinations were being
                                 performed for Level 4 dealers. A total of 24 sixth-round examinations had commenced,
                                 of which eight reports had been issued as of June 30, 2010.

                                 Financial Compliance Desk Reviews
                                 The Financial Compliance group is responsible for reviewing the monthly financial
                                 reports of all Members within 5 business days of the filing due date and the annual
                                 audited financial reports within 3 months of the report date. During calendar 2009,
                                 approximately 1,700 unaudited monthly and 140 audited annual financial reports
                                 were reviewed by Financial Compliance staff within the established benchmarks. In a
                                 number of instances, capital and/or reporting issues were identified through this review
                                 process and Financial Compliance staff took steps to communicate with Member staff
                                 on a timely basis so that corrective action could be taken.

                                 Financial Compliance referred six matters to the Enforcement Department for the
                                 12 months ended June 30, 2010, primarily relating to breaches of early warning
                                 requirements and failure to notify the MFDA immediately of capital deficiencies.

                                 Key Compliance Initiatives
                                 Additional Member Guidance on Key Compliance Issues
                                 In addition to the MFDA’s ongoing efforts to provide further guidance to Members
                                 through its examinations process, Member Regulation Forums and industry and dealer
                                 conferences, during calendar 2009 MFDA Compliance staff undertook various specific
                                 initiatives to provide more guidance to Members on key compliance issues.

14   Mutual fund dealers association of canada
In particular, Compliance staff issued Bulletin #0355-C – Common Sales Compliance
Deficiencies and Appropriate Corrective Action, which provides both general guidance
on how to address compliance deficiencies and develop an appropriate action
plan and specific guidance on how to address several of the most common
compliance deficiencies.

Compliance staff also commenced work on several written guides on specific compliance
topics to be made available on the MFDA’s public website and Members-only web site.
The first such guide issued in 2009 was the Policies and Procedures Manual Reference
Guide, which provides Members with a consolidated reference document that details all
of the necessary written Member policies and procedures annotated to the applicable
Rules, Policies and Notices.

In addition, Compliance staff worked extensively on developing additional guidance
and tools for Members on the topics of leverage supervision and suitability – one of the
largest areas of focus in the third cycle of examinations. While MR-0069 – Suitability
Guidelines provided significantly more guidance to Members and industry participants
on leverage supervision and suitability than had ever been provided previously in the
Canadian securities industry, compliance examination findings through 2009 indicated
that further guidance was still required. In response, Compliance staff created a Leverage
Supervision Guide and several supervisory tools including a Leverage Review Worksheet
and an Approved Person Leverage Analysis template to assist Members in meeting their
supervision and suitability obligations. The guide and associated supervisory tools were
issued in early 2010.

Member and Auditor Education
MFDA Financial Compliance staff has been performing, on an annual basis, on-site
examinations of Level 4 dealers’ financial operations for over five years. Members have
demonstrated an improvement in their understanding of the financial requirements
during this time. However, staff has identified a number of areas where Members have
incurred capital deficiencies as a result of not understanding or not fully complying
with the financial requirements. To address this weakness, the MFDA issued Bulletin
#0427-C in early 2010 highlighting these significant deficiencies with the expectation
that Members will review the issues against their current practices and rectify them
if applicable.

In addition to on-site examinations of Member operations, MFDA staff has been
reviewing the auditor working papers prepared in support of the auditors’ work relating
to their annual audit engagement of Members. Under MFDA Rules, auditors are required
to perform their audit of the Form 1 in accordance with Canadian auditing standards and
also perform specific audit procedures outlined in MFDA Rules. As a result of reviewing
auditor working papers, it was determined that not all auditors have been incorporating

                                                                         Mutual fund dealers association of canada   15
the specified MFDA audit requirements into their engagements. Consequently, the
                                      MFDA issued Bulletin #0428-C in early 2010 highlighting these deficiencies in the
                                      auditor year-end engagements of MFDA Members with the expectation that auditors
                                      will review the issues identified and modify their engagements to incorporate
                                      MFDA-specific requirements.

                                      Looking Forward
                                      International Financial Reporting Standards
                                      In addition to amending Form 1, MFDA staff is also planning to develop an internal
                                      training plan to ensure that all applicable staff is familiar with the new International
                                      Financial Reporting Standards (“IFRS”) and, more specifically, proficient with the
                                      requirements under the revised Form 1. Educational sessions for Member staff
                                      regarding the changes to Form 1 are planned for the second half of 2010.

                                      Electronic Filing System
                                      The MFDA is in the process of developing a new electronic financial filing application
                                      that will replace the existing system upon Members transitioning to the IFRS Form 1
                                      basis of reporting.

Staff of the MFDA’s Calgary Office.

  16    Mutual fund dealers association of canada
Enforcement

The Enforcement Department is responsible for addressing non-compliance with
regulatory requirements by Members and Approved Persons. The Department is
comprised of four groups: Case Assessment, Investigations, Litigation and Policy.

2009 Annual Trends
The number of complaints and other intake matters received by Case Assessment in
2009 increased by 35% from 2008. The increase was attributable to the period between
January to June 2009. In the latter part of 2009, the intake numbers decreased to the
same monthly levels as early 2008, and they have continued to remain at those lower
levels in 2010. Staff believes that the temporary increase in intake numbers relates to
the significant decline in the markets during that period.

Enforcement Priorities
The Enforcement Department reviews supervision by the Member and its supervisory
personnel in all cases it opens. This is an important part of our enforcement and
compliance strategy that focuses on addressing Members’ efforts in proactively avoiding
non-compliant situations by implementing effective supervisory regimes.

The Enforcement Department also reviews the Member’s complaint handling in all
cases involving a client complaint. Although the MFDA, as a regulator, does not provide
compensation, it robustly enforces the Member’s obligation to respond to complaints in
a fair and timely manner.

The following case types will continue to be a priority for the Enforcement Department,
given the high level of potential client harm:

• Suitability of investment and leveraging recommendations;
•	Member supervision, including Approved Person compliance with Member
   supervisory requirements;
• Complaint handling;
• Securities and other business outside the Member; and
•	Abusive sales practices, including theft, fraud, personal financial dealings,
   misrepresentations and unauthorized and discretionary trading.

                                                                         Mutual fund dealers association of canada   17
Disciplinary Action
                                 Staff commenced 26 disciplinary cases during the past fiscal year, a decrease of 5
                                 cases from the previous fiscal year. This was because several earlier cases had been
                                 adjourned pending the results of a court decision involving an Investment Industry
                                 Regulatory Organization of Canada (“IIROC”) matter that related to the jurisdiction
                                 of a Self-Regulatory Organization (“SRO”) to proceed against former Approved Persons.
                                 The court case was decided in favour of the SROs in the Fall of 2009 and much
                                 of staff’s work during the fiscal year involved bringing the adjourned cases back on
                                 track for a hearing.

                                 In addition, staff identified 276 cases involving violations of a minor nature that did
                                 not warrant formal disciplinary proceedings. Of the 276 minor violation cases, 106
                                 were closed by Warning Letter, 169 by Cautionary Letter and one was closed with an
                                 Agreement and Undertaking.

                                 Looking Forward
                                 Enforcement’s main priority will continue to be the suitability of investment and
                                 leveraging recommendations regarding mutual funds, exempt securities and any
                                 other product sold by Members.

                                 Enforcement generally identifies suitability cases as ones involving Approved Persons
                                 who make specific investment or leveraging recommendations, as well as cases
                                 involving a failure to develop, implement and maintain supervisory procedures by
                                 Members and supervisors.

                                 Members have a supervisory duty to set clear procedures that meet regulatory
                                 requirements, and to actively supervise investment and leveraging recommendations
                                 made to clients by their Approved Persons. The majority of the supervision cases to
                                 date have been against Members and have come from referrals from MFDA Sales
                                 Compliance. There have also been some cases against individual Approved Persons
                                 regarding suitability, primarily with regard to exempt products.

                                 In the coming year, a number of current files are likely to result in additional
                                 proceedings against Members regarding supervision, and there is the potential
                                 for proceedings against individual Approved Persons for unsuitable investment
                                 and leveraging recommendations regarding mutual funds.

18   Mutual fund dealers association of canada
Policy

The principal role of the Policy Department is to monitor the effectiveness of MFDA
By-laws, Rules and Policies; recommend changes, where appropriate; draft new or
amended By-laws, Rules and Policies; and draft Notices and Bulletins for Members to
assist them with the interpretation and application of MFDA requirements. In addition,
the department provides consulting, legal, research and drafting support to the other
departments of the MFDA.

Consultations with Industry
In the Fall of 2009 and Spring of 2010, MFDA staff held eight Member Regulation
Forum meetings in Vancouver, Calgary, Winnipeg, Toronto and Montreal. MFDA
staff updated Members on various policy initiatives, including proposed Rule and
Policy amendments, guidance on how to address compliance deficiencies and recent
enforcement cases.

By-law Amendments
MFDA By-law No. 1 – Section 35 (No Actions Against the Corporation)

On February 19, 2010, the Recognizing Regulators approved proposed amendments to
section 35 of MFDA By-law No. 1 regarding the MFDA Investor Protection Corporation
(“IPC”). The proposed amendments are intended to: (i) ensure that IPC and its
directors, officers and personnel are adequately protected in the discharge of their
investor protection mandate from legal actions by Members, Approved Persons or other
persons under the jurisdiction of the MFDA; and (ii) provide for, within the MFDA
By-laws, the terms of the relationship between the MFDA and IPC and existing MFDA
and Member obligations to the IPC. The proposed amendments will be brought forward
for Member approval at the December 2010 Annual General and Special Meeting of
Members (“2010 AGM”).

Rule Amendments
MFDA Rules 2.2 (Client Accounts), 2.8 (Client Communications) and 5.3
(Client Reporting) and Policy No. 2 Minimum Standards for Account Supervision

On June 29, 2010, the Recognizing Regulators approved proposed amendments to Rules
2.2, 2.8, 5.3 and Policy No. 2, which were drafted to address the issues of clarity of the
Member/client relationship and performance reporting under the Client Relationship
Model (“CRM”) project, as well as various other regulatory issues identified by MFDA
Compliance and Enforcement staff. The MFDA CRM proposals will be brought forward
for Member approval at the 2010 AGM.

                                                                         Mutual fund dealers association of canada   19
Consequential Amendments Resulting from National Instrument 31-103
                                 Registration Requirements and Exemptions

                                 Consequential amendments to MFDA Rules resulting from National Instrument
                                 31-103 (“NI 31-103”) were published for a 90-day comment period which expired on
                                 March 23, 2010. The proposed amendments include changes to Rule 1.2 (Individual
                                 Qualifications), Rule 2.4.2 (Referral Arrangements), Rule 2.5 (Minimum Standards
                                 of Supervision), Rule 5.3 (Client Reporting) and Rule 5.6 (Record Retention).
                                 On June 25, 2010, the CSA published proposed amendments to NI 31-103 for a
                                 90-day public comment period, which include revisions to requirements with respect
                                 to account statements and referral arrangements. As a result, the consequential
                                 amendments to Rules 5.3 and 2.4.2 have been put on hold until the revisions to the
                                 requirements under NI 31-103 are finalized. The other consequential amendments to
                                 MFDA Rules were approved by the Recognizing Regulators in October 2010.

                                 MFDA Rule 2.4.1 (Payment of Commission to Non-registered Entities)

                                 Amendments to Rule 2.4.1 codify existing practice with respect to the payment of
                                 commissions to unregistered corporations and are intended to allow Members and
                                 their Approved Persons an appropriate degree of flexibility in how they structure
                                 their business affairs, provided that certain conditions are satisfied. The revised Rule
                                 came into effect on March 29, 2010 and is subject to ratification by Members at the
                                 2010 AGM.

                                 Proposed New MFDA Rule 2.4.4 (Transaction Fees or Charges) and Proposed
                                 Amendments to MFDA Rule 5.1 (Requirement for Records)

                                 Proposed new Rule 2.4.4 and proposed amendments to Rule 5.1 were published for a
                                 90-day public comment period which expired on September 23, 2010. Proposed new
                                 Rule 2.4.4 will require that, prior to the acceptance of an order, the Member inform the
                                 client of any sales charge, service charge or any other fees or charges to be deducted in
                                 respect of the transaction so that the client is able to make an informed decision with
                                 respect to the order. Conforming changes are also proposed to Rule 5.1(b) by adding a
                                 new subsection (iv), which will require Members to maintain records evidencing that
                                 the client was informed of all fees and charges in accordance with Rule 2.4.4.

20   Mutual fund dealers association of canada
Proposed Amendments to MFDA Rule 3.1.1 (Capital – Minimum Requirements)

Proposed amendments to Rule 3.1.1, which prescribes the minimum capital to
be maintained by Level 1, 2, 3 and 4 Members, are intended to harmonize MFDA
minimum capital requirements for Members that are licensed in multiple registration
categories with the minimum capital requirements under NI 31-103. The proposed
amendments were published for comment on August 13, 2010.

Proposed Amendments to MFDA Rule 3.3.2 (Segregation of Client Property – Cash)

Rule 3.3.2 requires Members to hold client cash in trust and segregate client cash
for investment in mutual funds separately from client cash for other investments
and prohibits Members from earning interest on client funds held in trust. The
requirements in Rule 3.3.2 respecting commingling and the allocation and payment
of interest on client cash held in trust are based on the provisions of Part 11
(Commingling of Cash) of National Instrument 81-102 Mutual Funds (“NI 81-102”).
Proposed amendments to Rule 3.3.2 and NI 81-102 were concurrently published
for a 90-day public comment period which expired on September 24, 2010.

The proposed amendments to Rule 3.3.2 are intended to remove commingling and
related restrictions from the Rule, while maintaining the requirement to keep client
cash segregated from Member property. The amendments will also permit Members
discretion as to whether they will pay interest on client cash held in trust, subject to
conditions, including a disclosure requirement on account opening, as to whether or
not such interest will be paid and, if so, at what rate.

Staff of the MFDA’s Vancouver Office.

                                                                          Mutual fund dealers association of canada   21
Form Amendments
                                 Proposed Amendments to MFDA Form 1 – Financial Questionnaire and Report

                                 Proposed amendments to MFDA Form 1 were published for comment on
                                 August 13, 2010. The proposed amendments are intended to align MFDA
                                 financial reporting requirements with IFRS.

                                 Policy Amendments
                                 MFDA Policy No. 3 Complaint Handling, Supervisory Investigations
                                 and Internal Discipline

                                 Amendments to Policy No. 3 were developed to address procedural issues identified by
                                 clients who have filed complaints against Members and their Approved Persons and
                                 provide further guidance with respect to the fair and prompt handling of complaints
                                 by Members and supervisory investigations to be conducted by Members following
                                 the receipt of a complaint. The amendments to Policy No. 3 became effective on
                                 February 1, 2010.

                                 MFDA Policy No. 6 Information Reporting Requirements

                                 Consequential amendments to section 14 (Changes in Organizational Structure) of
                                 Policy No. 6 have been proposed to conform to NI 31-103 and NI 33-109 Registration
                                 Information by including references to the Ultimate Designated Person and Chief
                                 Compliance Officer in the reporting requirements under this section. The proposed
                                 amendments to Policy No. 6 were approved by the Recognizing Regulators in
                                 October 2010.

                                 Member Regulation Notices
                                 Leverage Risk Disclosure – MR#0074 (Issue Date: May 19, 2010)

                                 This Notice replaces Member Regulation Notice MR-0006 Borrowing Money to Buy
                                 Securities (Leveraging), issued on March 16, 2001. The Notice attaches revised leverage
                                 risk disclosure documents to be provided to clients and provides guidance with respect
                                 to leverage risk disclosure requirements.

22   Mutual fund dealers association of canada
Complaint Handling – MFDA Policy No. 3 – MR#0073 (Issue date: April 6, 2010)

This Notice was issued to provide summary information and guidance on Parts
I and II of revised Policy No. 3 Complaint Handling, Supervisory Investigations and
Internal Discipline. The Notice also reminds MFDA Members that they are required
to implement policies and procedures for handling client complaints that address the
minimum complaint handling requirements set out in MFDA Policy No. 3 and attaches
the revised Client Complaint Information Form that must be provided to new clients
and to clients who submit a written complaint to the Member.

Looking Forward
National Instrument 31-103 Registration Requirements and Exemptions

In 2009 and 2010, MFDA staff continued to participate on CSA Registrant Regulation
Committees with CSA and IIROC staff to consider amendments to NI 31-103, which
came into force on September 28, 2009. The MFDA has proposed consequential Rule
amendments to ensure consistency with requirements under NI 31-103. MFDA staff
will also be reviewing and revising Member Regulation Notices affected by these
amendments.

Powers of Attorney and Similar Authorizations
MFDA staff is currently drafting a Member Regulation Notice that is intended to clarify
the obligations of Members and Approved Persons with respect to powers of attorney
and similar authorizations such as executorships and trusteeships. The Notice will
update and replace Member Regulation Notice MR#0031 Powers of Attorney –
Rule 2.3.1 – Exception for Family Members of
Approved Persons, issued on October 29,
2004, and provide clarification with respect
to the requirements of the Rule.

Approved Person Transfers
MFDA staff is preparing a Member
Regulation Notice intended to identify
concerns with respect to some of
the account transfer practices that
MFDA staff has observed and to remind
Members and Approved Persons of
applicable regulatory requirements.

                                              Staff of the MFDA’s Toronto Office.

                                                                       Mutual fund dealers association of canada   23
Amendments to Rule 2.2 (Client Accounts) and Policy No. 2 Minimum Standards for
                                      Account Supervision

                                      MFDA staff is currently drafting amendments to Rule 2.2 and Policy No. 2 to clarify
                                      that the obligation for Members and Approved Persons to ensure that each order
                                      accepted or recommendation made for any account of a client is suitable includes
                                      recommendations to borrow to invest (“leverage”). Amendments to Policy No. 2 will
                                      also clarify that the suitability of leverage must be assessed having regard to the client’s
                                      investment knowledge, risk tolerance, age, time horizon, income and net worth and set
                                      out minimum criteria that would require further supervisory review and investigation.

                                      Membership Services
                                      The Communications and Membership Services group is active in maintaining
                                      Member files and responding to inquiries from Members, the public and the media.
                                      It is also responsible for maintaining and updating the MFDA website and facilitating
                                      Member events.

                                      During the period July 1, 2009 to June 30, 2010, the Department responded to
                                      approximately 900 inquiries by telephone and e-mail. The majority of inquiries come
                                      from MFDA Members and Approved Persons respecting such topics as registration of
                                      Approved Persons, the Electronic Filing System and questions about the latest Notices
                                      and Bulletins.

Staff of the MFDA’s Toronto Office.

  24    Mutual fund dealers association of canada
Management Discussion and Analysis

The financial statements present the financial results of the MFDA for the fiscal year
ended June 30, 2010 with 2009 comparatives and accompanying notes.

Revenues
For FY 2010, the MFDA had revenues from operations of $25,366,717 (compared to
$25,807,652 for FY 2009). The principal source of revenue for the MFDA is Membership
fees, which are assessed against Members and are calculated to provide sufficient
funding to meet the MFDA’s yearly budgeted expenses.

Membership fees are calculated based upon a formula that takes into account the
amount of assets under administration (“AUA”) that each Member has under its control.
Each year, on or before April 15th, MFDA Members are required to report their AUA
figures as at March 31st. AUA figures represent AUA from operations in all provinces
other than Québec and specifically exclude cash, GIC’s, limited partnerships, and
segregated funds. A Member’s reported AUA at March 31st for the current year is then
added to the previous year’s reported AUA and an average of the two years is calculated
for billing purposes.

The MFDA uses a five-tiered AUA rate schedule as the basis for its billing. Members
are billed a set fee amount per million dollars of AUA based upon this schedule with
the fee rates set to provide sufficient funding for the next fiscal year. The MFDA fee
payable by a Member is calculated by matching its average AUA figure to this tiered fee
schedule. For some Members, a minimum fee applies. Each Member’s fees for the year
are divided into four installments payable on a quarterly basis.

Membership fees for FY 2010 amounted to $24,724,881. Other sources of revenue for
the MFDA include the following:

•	Hearing cost recoveries of $438,511 are costs related to hearings held by the MFDA.
   In December 2008 the MFDA Board of Directors approved the recovery of these costs
   through the use of fine monies collected in the MFDA’s Discretionary Fund.

•	Investment income of $37,749 is derived from the investment of MFDA operating
   cash balances in the CIBC Imperial Money Market Pooled Fund and Canadian federal
   treasury bills. Investment returns for FY 2010 were negatively impacted by the low
   short-term interest rate environment experienced throughout the year.

•	Enforcement recoveries of $100,476 are costs awarded by the MFDA Regional
   Council Hearing Panels at the conclusion of MFDA disciplinary hearings or
   settlements and which have been collected by the MFDA.

                                                                        Mutual fund dealers association of canada   25
•	Administration recoveries of $60,000 are costs recovered from the MFDA IPC
                                    for administrative services provided by MFDA staff.

                                 •	Late filing fees of $5,100 are fees levied against Members that have missed
                                    information filing deadlines.

                                 Expenses
                                 Given the adverse economic environment facing MFDA Members for FY 2010, the
                                 MFDA implemented a cost cutting strategy when it formulated its budget for the 2010
                                 fiscal year. Primary among the cost cutting initiatives was a suspension of salary merit
                                 increases for all staff, a reduction in Board member and Senior Executive remuneration,
                                 restrictions on travel and training expenditures, and deferral of various technology
                                 related projects. As a result of this cost cutting strategy, operating expenses for the
                                 MFDA declined nearly $1 million or 3.6% year over year ($26,316,528 for FY 2010
                                 compared to $27,312,601 for FY 2009).

                                 Operating costs would have been substantially lower had it not been for the MFDA
                                 having to defend itself before a BCSC hearing panel for which significant legal costs
                                 were incurred. This hearing was the result of a complaint filed by a Member with
                                 respect to the MFDA’s governance processes. Although the matter remains outstanding,
                                 it is in the process of being resolved and going forward, substantially less legal
                                 expense is anticipated to be incurred. Legal costs related to the BCSC hearing were
                                 approximately $679,000 to the end of June 2010.

                                 Staff related expenses remain the largest expense for the MFDA, representing 73%
                                 of total expenses. The MFDA experienced a year over year decrease in salaries and
                                 benefits expense for FY 2010 of $1,134,771 or 5.6%. This decrease arose mainly from
                                 the suspension of salary merit increases for all staff that was effective throughout fiscal
                                 2010 coupled with lower post-retirement benefits costs. The MFDA also experienced
                                 modest staff turnover resulting in some vacant positions throughout the year which also
                                 lowered salary expense. The MFDA completed fiscal 2010 with 162 employees which
                                 was six positions short of the budgeted staff count of 168 positions. For fiscal 2011, the
                                 budgeted staff count will be increased by two positions to 170 employees.

                                 Overhead expenses such as rent and utilities, general office expenses, insurance,
                                 telecom, bank charges, computer software and maintenance expenses collectively saw
                                 a 1.6% year over year reduction from fiscal year 2009. Cost cutting measures and the
                                 deferral of some IT related initiatives contributed to the savings. Restrictions placed
                                 upon travel and training throughout the year achieved an 18.7% year over year decrease
                                 in these two expense categories.

                                 Hearing panel costs increased again year over year for FY 2010. However, these costs
                                 are recovered through the use of fine monies accumulated in the MFDA’s Discretionary
                                 Fund. As a result, Hearing Panel costs have no impact on the MFDA’s revenues over
                                 expenses position.

26   Mutual fund dealers association of canada
Deficiency of Revenue over Expenses
The MFDA ended FY 2010 with a deficiency of revenues over expenses of $949,811
(compared to a deficiency of $1,504,949 for FY 2009). The MFDA budgeted a deficit
of $1,317,741 for FY 2010. The combination of higher than anticipated revenues and
lower than expected employee related expenses constituted the bulk of the variance. The
deficit for FY 2010 would have been reduced further were it not for the MFDA incurring
$679,000 in legal fees pertaining to the BCSC hearing matter.

MFDA Discretionary Fund
This Fund is an internally restricted fund established by the MFDA Board of Directors
to receive monies from the collection of enforcement fines and the surrender of profits
imposed by order of an MFDA hearing panel. For FY 2010 the fund received fines
of $370,500 (compared to $477,500 for FY 2009) and investment revenue of $5,303
(compared to $19,197 for FY 2009). The Discretionary Fund ended the year with a
balance of $909,085 at June 30, 2010 (compared to $972,093 at June 30, 2009).

MFDA Investor Protection Corporation
The MFDA bills and collects assessments by the MFDA IPC. These amounts flow
through the Statements of financial position as an asset to reflect the assessment to be
received from Members. An offsetting liability to the MFDA IPC accounts for future
remittances due from the MFDA. For the period from July 1, 2009 to June 30, 2009 the
MFDA billed $5,030,220 to its Members on behalf of the MFDA IPC. $58,109 relating to
IPC assessments remained due to the IPC as of June 30, 2009.

Outlook for Fiscal 2011
Expenses for FY 2011 are projected to be $29.0 million with several factors accounting
for the year over year increase. The budget for FY 2010 was formulated subsequent
to the 2008-09 market collapse that created significant challenges for our Members.
In recognition of these challenges and in order to mitigate a fee increase for FY 2010,
the MFDA implemented significant budget cuts, as previously mentioned. These cuts
however, could not practically be maintained going forward without jeopardizing the
investment that the MFDA has made in its staff or impairing the organization’s ability
to effectively deliver upon its regulatory mandate. Consequently, in order to mitigate
the risk of significant employee turnover and to ensure that staff members remain
adequately trained to fulfill our regulatory mandate, the MFDA will see increases in
employee related expenses and training costs for FY 2011. Fortunately, Member AUA
has recovered to support a return to a normalized budget.

                                                                        Mutual fund dealers association of canada   27
In response to the request of the CSA and based upon workload demands, the MFDA will be expanding
                   its staff complement in the Calgary office, increasing to 14 staff members from last fiscal year’s budgeted
                   11 positions. The additional staffing has been accommodated through inter-office transfers and the
                   addition of only one new position for FY 2011. To accommodate the additional staff, the Calgary office will
                   be expanded within its current location. No other office expansions are planned for FY 2011. A further net
                   new administrative position is planned for the Enforcement group to address increased workload in the
                   Litigation department.

                   Over the past few years, the MFDA has subsidized Member fees through the use of its unrestricted net
                   asset fund. The effect of these subsidies, totaling $5.45 million since 2006, was to lower Member fees
                   and mitigate fee increases. It has been the intention of the MFDA to maintain its unrestricted net asset
                   fund at 25% of yearly operating expenses, representing three months of operating costs. In the absence of
                   significant year end surpluses, this fund has been depleted to approximately 11% of yearly expenses or less
                   than 1.3 months of operating costs. Consequently, the MFDA was unable to use this fund as it has in
                   past years to subsidize membership fees for the 2011 fiscal year. Going forward, it will be necessary to
                   budget for the gradual replenishment of the unrestricted net asset fund in order to return it to a fiscally
                   prudent level.

                   A rewrite of the Electronic Filing System (“EFS”) is scheduled to take place in FY 2011. EFS was launched
                   in October 2003 and is used by MFDA Members and Financial Compliance staff for the monthly and
                   annual processing of the Financial Questionnaire and Report. Development of this system was deferred
                   for the past four years as other budget considerations took priority. However, with this system having now
                   reached its technical end-of-life and with reporting changes driven by the introduction of IFRS to take
                   effect in 2011, a rewrite of EFS is now necessary.

                   Similarly, further development of the Members-only section of the MFDA’s website will occur throughout
                   the 2011 fiscal year. This development is to further the goal of making it easier for Members to update
                   their MFDA membership data, improve Member communication methods and provide Members with
                   comparative risk information.

                   The 2009-11 Strategic Plan for the MFDA calls for a strong element of industry consultation and
                   the MFDA will continue efforts in that regard through creating enhanced awareness among our
                   membership of policy development initiatives and the sourcing of active participation and feedback
                   of Members in that process.

                   The MFDA has an accrued employee benefit plan liabilities of $3,332,900. This amount is comprised of a
                   $1,615,600 registered pension plan liability and a $1,717,300 liability with respect to the post-retirement
                   benefits plan. The post-retirement benefits plan is an unfunded obligation. Based upon actuarial analysis,
                   funding for the registered pension plan is planned to occur at a rate of approximately $1,300,000 annually.

                   Finally, with respect to IFRS, as a not-for-profit organization, the MFDA is not required to adopt IFRS
                   and so adoption would be on a voluntary basis. The MFDA has determined that the costs associated with
                   adopting IFRS outweigh the benefits of providing IFRS compliant financial statements. Accordingly,
                   the MFDA has elected not to adopt IFRS and will continue to follow the Section 4400 series standards
                   in the CICA Handbook that are currently undergoing further revision by the Canadian Institute of
                   Chartered Accountants.

28   Mutual fund dealers association of canada
Management’s Responsibility
for Financial Reporting

The accompanying financial statements and all other information contained in this
Annual Report are the responsibility of MFDA management. The financial statements
have been prepared in accordance with Canadian generally accepted accounting
principles (“GAAP”) and necessarily include some amounts based on the estimates
and judgments of management.

In discharging its responsibilities for the integrity and reliability of the financial
statements, management maintains and relies upon a system of internal controls. These
internal controls are designed to ensure that transactions are properly authorized and
recorded, assets are safeguarded against unauthorized use or disposition and liabilities
are recognized. The MFDA also maintains formalized policies and procedures and
an organizational structure that segregates duties. The MFDA employs standards
and procedures for hiring employees who are required to abide by a business code of
conduct and receive ongoing training regarding the proper execution of their duties.
Mechanisms also exist that enable reporting to the Audit & Finance Committee of any
perceived unethical behavior by employees.

In order to provide their opinion on the MFDA’s financial statements, Deloitte & Touche
LLP reviews the MFDA’s system of internal controls and conducts such tests and other
audit procedures that they consider appropriate. The auditors also meet in-camera with
the Audit & Finance Committee, without management present, to discuss the results of
their work. The independence of the auditors as well as the effectiveness of their work is
assessed by the Audit & Finance Committee annually.

The Audit & Finance Committee reviews the effectiveness of the company’s financial
reporting and internal control systems, any significant financial reporting issues,
the presentation and impact of significant risks, and key estimates and judgments
of management that may be material for financial reporting purposes. Additionally,
the Audit & Finance Committee meets periodically with MFDA management and the
auditors, and reports to the Board of Directors thereon. The Audit & Finance Committee
also reviews the annual financial statements and recommends them for approval by the
Board of Directors.

The accompanying financial statements have been audited by the auditors who are
engaged by the Board of Directors on the recommendation of the Audit & Finance
Committee. The appointment of the auditor is ratified at the Annual General Meeting
of MFDA Members.

Larry M. Waite                             Paul Reid
President & Chief Executive Officer        Director, Finance & Administration

                                                                           Mutual fund dealers association of canada   29
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