NATURALLY BEAUTIFUL, NATURALLY YOU - Natural-certified skincare is here SKINVIGORATE GOES SONIC - What's New
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FALL 2019 NATURALLY BEAUTIFUL, NATURALLY YOU Natural-certified skincare is here SKINVIGORATE GOES SONIC 60 seconds to superior clean YOU CAN DO IT! Happy New Seminar Year
BUILD
08 New! Naturally™ Skincare
12 Skinvigorate Sonic™
14 Fall in Love with Trend
GROW
22 You Can Do It!
26 Star Consultant Program
29 Great Start
REFLECT
34 MKACF Update
36 Celebrating 50 Years
with Cadillac
38 Go-Give® Nominee
LIVE
42 I Story
44 My Reason Why
2 applause FALL 2019
applause
contributors EDITOR’S
Editor-In-Chief
Marijana Klapcic
Executive Editor
let ter
Michelle Haurilak
You ARE Doing It.
Creative Designer The Seminar yearlong theme is Mary Kay’s favourite motto: “You Can
Nicole Davis Do It.” But with the new Seminar year wide open in front of you, we
know you ARE doing it. You’re setting new goals (and continuing others),
Contributing Writers making plans, dreaming big, and creating your future.
Melanie Cummings
Nadine Patel And there are so many programs, promotions and products in place
Andrea Querido to help you! You have the revised Great Start program that takes the
qualification time period from A+1 to A+3, giving new Independent
French Version Beauty Consultants the opportunity to achieve selling and team-building
Roméo Miguim success right away. There’s the enhanced Ready, Set, Sell! program, the
Carmela Manganiello extension of Bring Your Besties and the Red Jacket Bonus, the launch of
Michel Beauchamp MK Total Rewards…and the list goes on! Flip to the GROW section to
Casa Traduction set your goals and plans into action!
Ocquidant Translations
Now let’s talk about product for a second. You have a whole new range
of skin care products to share! We know you and your customers
have been asking for natural products – and now the wait it over with
Mary Kay Naturally™ – our first natural-certified skin care line! Get all
the details starting on page 8.
Now we know that your customers love our products, but you know what
they love more? YOU! They love that you’re able to make on-demand
beauty around the clock, that you deliver personalized service with
an added touch of happiness, creating unique, individualized beauty
experiences. You’re never too busy to make a meaningful connection.
That’s what sets you apart from the bricks and mortar beauty counters.
National Director, Marketing, Dawn Gerry, introduces a new marketing
campaign that’s main objective is to elevate you as the ultimate beauty
advisor – a Beauty BFF. Read all about it on page 18 & 19, and in her
guest column on page 20.
My personal favourite piece in this issue is an article by
FALL
Mary Kay Ash herself that was previously published in a past issue of
Applause® magazine. It’s called “Five Ingredients of Leadership” and it’s
a must-read. It’s amazing to be able to hear Mary Kay’s own words and
2019 reminds you of what a powerfully impactful leader she was. You can find
it on page 39.
More inspiration awaits in the LIVE section with the personal success
stories of Star Team Builder Reem Nader Soudi and Senior
Sales Director Dorothée Desmeules. Their journeys will leave a
lasting impression long after you put down this magazine.
Now let’s get goal-setting, goal-getting and start the first chapter of your
success story for this Seminar year.
Editor-In-Chief
FALL 2019 applause 3
most
IMPORTANT
THINGS
YOU CAN DO IT!
New yearlong challenge. A tribute to Mary Kay’s life and philosophy.
Earn attention-grabbing jewelry each month! Read more on pages
22 & 23.
BRING YOUR BESTIES
Have you heard? This amazing promotion has been extended! We
know you’re all in with Mary Kay, and now it’s time for your besties
to start enjoying the perks of this amazing opportunity!
GREAT START
New rewards, Money-making incentives. Building teams of teams.
Great Start helps set you up for success! Learn more on page 29.
PRIDE POINTS
Mary Kay® products continue to get the seal of approval from Good
Housekeeping AND top beauty editors. These promotional plugs
are just one more reason you can be proud and promote Mary Kay
with confidence! Did you know 28 Mary Kay® products have earned
the Good Housekeeping Seal? The latest are the TimeWise 3D™
Foundations!
LUMINOUS FOUNDATIONS ARE HERE!
Your luminous foundation wearing customers will love the TimeWise®
Luminous 3D Foundation formula! Skin gets an instantly brighter
look, 12 hours of moisturization and weightless coverage that creates
a skin-perfecting finish. Talk about lasting comfort and skin that feels
moisturized all day.
#MKBEAUTY BFF
Celebrities have beauty specialists on call for skin care and makeup
services at a moment’s notice. Guess what? Your customers do, too!
Whether they need a quick skin care fix, an emergency eyeliner or a
last-minute gift, you give them the VIPink treatment they deserve!
That’s why you’re their beauty advisor! Learn more about this new
marketing campaign on pages 18 & 19.
4 applause FALL 2019
august '19 september '19 october '19
calendar 01
Preferred Customer Program –
Holiday enrolment begins.
02
Labour Day. Corporate office
closed.
October is Breast Cancer
Awareness month.
03
Holiday 2019 promotion begins.
Check out www.marykay.ca and
05 05
your Personal Web Site to see
what’s new!
Received deadline for Independent Order window opens for Holiday
Received deadline for
Beauty Consultant Commitment PCP gift with purchase premiums.
Independent Beauty Consultant
Form to begin Independent Sales
Commitment Form to begin
Director-in-Qualification on
Independent Sales Director-in-
Qualification on August 1st.
Civic Holiday. Corporate office
September 1st.
05
12
Received deadline for Independent
closed.
Beauty Consultant Commitment
Form to begin Independent Sales
Beaut-e-News®* arrives in your
09
Director-in-Qualification on
customers’ inbox! October 1.
13
Preferred Customer Program –
Order window opens for Fall PCP
gift with purchase premiums.
Happy Anniversary! Celebrate
14
Thanksgiving. Corporate office
Mary Kay Canada’s 41st
closed.
14
anniversary today.
Preferred Customer Program
– Customer and Independent 15 15
Beauty Consultant versions of The Preferred Customer Program –
Preferred Customer Program
Look mailed by August 14. Enrolment deadline for the Winter
– Enrolment for the Winter
2019/2020 issue of The Look.
2019/2020 Preferred Customer
16
Program begins.
17
29
Fall 2018 promotion begins.
Check out www.marykay.ca and Beaut-e-News®* arrives in your
your Personal Web Site to see customers’ inbox!
what’s new! Preferred Customer Program
– Customer and Independent
30
Beaut-e-News®* arrives in your Beauty Consultant versions of
customers’ inbox! The Look for Holiday mailed by
September 29.
Received deadline for 2019 Shelter
31 30
Grant Program applications.
Last day of the month!
Orders must be received by
midnight Eastern Daylight Time to
count toward August production.
Last day of the month!
Orders must be received by
midnight Eastern Daylight Time
31
Last day of the month!
to count toward September Orders must be received by
Preferred Customer Program –
production. midnight Eastern Daylight Time to
Holiday 2019 enrolment deadline
for The Look. Last opportunity to become a count toward October production.
Star Consultant for Quarter1
and be eligible for gorgeous
*Must be a Mary Kay® Personal Web
prize selections when you place Site subscriber, and customers must opt
a minimum $1,800 wholesale in to receive Beaut-e-News® through
Section 1 order between July 1st myMK at marykay.ca
and September 30, 2019.
Check Mary Kay
InTouch®® on the
first of each month
to find out our
featured product!
FALL 2019 applause 5
ending:
trmarykaycanada
@
Get Going with a Great Start MK Total Rewards
Bigger profits, richer rewards, more fun! It's time to get a A new year means exciting enhancements that will help
Great Start and share the fun! We’re giving current programs level up your business, while rewarding you in the richest
a boost to help each new Independent Beauty Consultant way possible. Get ready for MK Total Rewards! This new
receive meaningful rewards for building a team right out of program will help build strong sellers, while engaging them
the gate! Visit InTouch™ for all the details. with exciting rewards and customizable experiences!
Link & Learn™
This online educational platform is designed to deliver the knowledge you
need to grow your business and confidence in a fun and innovative way!
Plus, new product knowledge and legal courses have been added to support
your educational journey!
Visit Education > Link & Learn™ on InTouch™ to start learning today!
“You Can Do It!”
These are the words that shaped the life
and the philosophy of our iconic Founder,
Mary Kay Ash. A woman’s belief in herself
and the power of her dreams is more relevant
today than ever. We know You Can Do It! And a
great way to start is by achieving the You Can Do
It! Yearlong Challenge! Share your goals and
inspirations using #teamMKcanada.
6 applause FALL 2019
build
PAGE 12 | SKINVIGORATE GOES SONIC
GIVE YOUR SKIN CARE SALES A
sonic boost CONTENTS
PAGE 08 | NATURALLY YOU
meet our new natural-
certified skincare line
PAGE 14 | FALL TREND
limited-edition trends are here
PAGE 17 | THE BUZZ
check out our beauty collabs
naturally
build PRODUCT PROMOTION
naturally
BEAUTIFUL,
YOU
NATURE IS BOUNTIFULLY RICH WITH
SKIN-BENEFITTING WONDERS.
This was the inspiration for our new skin care collection.
Mary Kay Naturally™ combines naturally derived*
ingredients, unique to each product, with exciting,
versatile forms that elevate a beauty routine for gorgeous,
healthy-looking skin. It is our latest commitment to
offering a range of products that meet an individual’s skin
care needs at any stage or age in their life.
8 applause FALL 2019
PRODUCT PROMOTION build
natural-certified
DISCOVER OUR FIRST
SKINCARE LINE
A COMFORTING CLEANSE
NATURALLY™ PURIFYING CLEANSER, $29
Gently remove impurities with our Purifying Cleanser that contains skin-soothing cornflower floral water. A rich,
indulgent formula prevents post-wash tightness and leaves skin feeling soft, refreshed, hydrated and comforted.
HOW TO USE
• For best results, use with a cotton pad on damp skin.
A GENTLE SKIN SMOOTHER
NATURALLY™ EXFOLIATING POWDER, $39
Gently exfoliate to help unclog pores with Exfoliating Powder. It reveals smoother, softer-feeling skin as it lifts
away complexion-dulling dead skin cells. Including absorbent, soothing ingredients, this formula leaves skin
looking healthy, without feeling over scrubbed.
HOW TO USE
• Use a dime- to quarter-sized amount mixed with water for customized exfoliation.
• Can be mixed with Mary Kay Naturally™ Purifying Cleanser or Mary Kay Naturally™ Nourishing Oil for a
personalized exfoliating experience.
• Can be used two to three times per week or daily if preferred.
• Should not be used on the same day as another exfoliator or deep-cleansing mask.
A HEALTHY GLOW
NATURALLY™ NOURISHING OIL, $55
Revitalize skin with this lightweight-feeling Nourishing Oil. Oh-so-versatile, it can be applied all over, including
on your face, cuticles, elbows and even the ends of your hair.
HOW TO USE
• Can mix 1 to 2 drops with your moisturizer or foundation for a customized beauty experience†.
• Can be used with your morning or evening routine or both.
A SWEET HYDRATION
NATURALLY™ MOISTURIZING STICK, $32
Moisturize and condition your skin anytime, anywhere with this targeted Moisturizing Stick. An immediate
dryness reliever in the form of a spill-proof, travel-friendly stick, it’ll leave your skin feeling nourished, softer and
soothed throughout the day.
HOW TO USE
• Use on any dry areas, such as face, elbows, knees, cuticles or heels. If using in multiple areas, we recommended
a Moisturizing Stick dedicated only to the heels/feet and only to the face.
*At least 90% of ingredients are derived from natural sources processed in allowance with third-party standards – currently the COSMOS standard.
†It is not recommended to mix the oil with sunscreen or acne products. You can apply one product followed by another but don’t mix together as one application. FALL 2019 applause 9
nature
INGREDIENTS YOURS TO DISCOVER
FROM Q: DOES MARY KAY NATURALLY™ REPLACE
BOTANICAL EFFECTS®?
A: Botanical Effects® contains nature-inspired ingredients
like dragon fruit and aloe extracts. Mary Kay Naturally™ is
certified natural according to comprehensive standards
From soothing hydration to gentle exfoliation, each skin- with at least 90 percent of ingredients derived from
loving Mary Kay Naturally™ product is infused with its own natural sources1. It is not a replacement for Botanical
unique blend of naturally derived ingredients. Effects®.
We want you to feel confident in Mary Kay Naturally™, so each Q: WHO IS THE TARGET CUSTOMER?
product is third-party certified according to the COSMOS
A: A wide range at any age or stage!
standard**, which requires evaluation of everything from
Those who:
ingredient sourcing and processing to product manufacturing
• Are conscious of ingredients.
and packaging.
• Like to try unique or new products.
FREE OF: • Are not concerned with signs of aging.
PARABENS • Want to add something new to their existing skin care
PHTHALATES regimen.
SYNTHETIC FRAGRANCE
SYNTHETIC DYES Q: CAN ANYONE USE MARY KAY NATURALLY™?
SLS/SLES
A: It’s gentle formula is suitable for normal-to-dry skin types
Also free of silicone, mineral oil and alcohol or any and sensitive skin.
ingredients that have been genetically modified. Find
details on product and ingredient information on • Clinically tested for skin irritancy and allergy.
Mary Kay InTouch® > Product > Naturally™ Hub. • Dermatologist-tested.
• Non-comedogenic.
Q: IF MY CUSTOMER USES ALL MARY KAY
NATURALLY™ PRODUCTS, WHAT IS THE ORDER OF
HELP US PROTECT OUR CERTIFICATION! APPLICATION?
We are so excited to enter the emerging natural skin A:
care category with the launch of Mary Kay Naturally™. 1. Purifying Cleanser
After extensive research, we learned that due to a lack of 2. Exfoliating Powder
government regulations on the definition of “natural skin 3. Nourishing Oil (may choose evening only)
care,” there is a great deal of scrutiny on this category. 4. Moisturizing Stick
That’s why we worked closely with a third party to earn the
COSMOS Natural Certification. This included careful review
of all assets to ensure that everything we say about Mary Kay HELP IS HERE!
Naturally™ is clear, accurate and approved. How-to videos, product fact sheets, digital assets and
more on Mary Kay InTouch® > Product > Naturally™ Hub.
10 applause FALL 2019the science
PRODUCT PROMOTION build
SAMPLE SELLING SCENARIO
You met a woman at your child’s recital and she
mentioned that she was only interested in natural skin
care products. Here’s your opportunity to follow up!
YOU: Hi _______ ! This is ______ . I’m the Mary Kay
INGREDIENTS FROM NATURE.
Independent Beauty Consultant you met a couple
Nature is full of amazing wonders to benefit skin. And our products
months ago at the recital. I hope you’re doing well!
feature many of the quality ingredients nature offers. Each
Mary Kay Naturally™ product contains its own unique blend of
POTENTIAL CUSTOMER: I’m doing great, thank you.
ingredients, such as skin-soothing sweet almond oil and olive oil,
antioxidant-packed cornflower floral water and vitamin E. We also
YOU: Great! You mentioned you were looking for more
use squalane derived from plants to provide moisturizing benefits.
natural skin care products. I wanted to let you know that
And the small percentage that isn’t derived from nature is included
we have a new product line I think you’d like!
to help blend the formulas together and maintain effectiveness.
POTENTIAL CUSTOMER: Wow! I can’t believe you
ENVIRONMENTALLY CONSCIOUS PACKAGING.
remembered.
All packaging complies with comprehensive standards to ensure
respect for the environment. Plus, our cartons are made from
YOU: Of course! I really enjoyed meeting you and would
100% post-consumer content, are recyclable* and feature Forest
love to show you these products. They’re made from
Stewardship Council†-certified material.
naturally derived ingredients and are third-party certified
as natural. When would be a good time for me to come
by? I am open [dates and times].
AS YOU PROMOTE THIS AMAZING NEW PRODUCT
LINE, PLEASE FOLLOW THESE GUIDELINES:
• Fun and compelling educational and marketing assets
MARY KAY NATURALLY™ are available to help you sell Mary Kay Naturally™ with
is for women who want the essentials confidence. It is very important to use the Company
for healthy-looking skin using naturally assets without alteration. Taking creative license can
derived1 ingredients. And it’s for expose Mary Kay to undue legal risk or suspension of
women who want formulas that our COSMOS Natural certification. Find all the great
are gentle and suitable for sensitive assets on Mary Kay InTouch® > Product > Naturally™
skin. We wanted these women to Hub.
experience Mary Kay the way so many • Use only approved images to avoid unintentionally
women have for more than 50 years: misleading customers. Images and props are just as
by always putting you first with a focus important as the words. For example, showing flowers
on quality, safety and rigorously tested or a wheat field to represent “natural” could mislead
products that meet your skin care customers into thinking those ingredients are in the
needs. products.
DR. LUCY GILDEA, • Stay true to how we talk about Mary Kay Naturally™
MARY KAY CHIEF SCIENTIFIC and use only the language provided about COSMOS
OFFICER and EcoCert. We’ve taken great care to ensure we
comply with the third-party standards. Small tweaks
can make big differences.
• Always refer to Mary Kay Naturally™ products as
“naturally derived” or of “natural origin” instead of
“natural.” It’s a legal thing.
• Mary Kay follows the COSMOS standard** and defines
natural skin care as, “at least 90 percent of ingredients
are derived from natural sources.” The four products
1 At least 90% of ingredients are derived from natural sources processed in allowance with third-party standards – currently the COSMOS standard.
currently in the Mary Kay Naturally™ line are 99.49%
Visit Mary Kay InTouch® > Product > Naturally™ Hub.
* Where facilities exist
or more naturally derived.
** To learn more about the COSMOS standard, see cosmos-standard.org/the-cosmos-standard
† The Forest Stewardship Council (FCS) is dedicated to supporting the practice of sustainable forestry worldwide. FSC-certified paper and print products
contribute to conservation, responsible management and community-level benefits for people near the forests that provide the paper.
FALL 2019 applause 11build PRODUCT PROMOTION
SKINVIGORATE
GOES
new! SKINVIGORATE SONIC™ SKIN CARE SYSTEM!
Sixty seconds to superior clean. Sonic technology powers to
provide rapid back-and-forth vibrations that gently lift away
pore-clogging impurities. Moving at a rate of more than 12,000
times per minute, the sonic oscillations quickly work to remove
four times more dirt, oil, impurities, makeup and pollutants than
hand-cleansing alone.
$85 KEY FEATURES
• Three speeds allow you to customize your cleanse.
• 60-second auto-shutoff keeps your routine consistent.
• Rechargeable battery with USB cord means no searching for
replacement batteries.
• It’s waterproof and can safely go from sink to shower1
MARY KAY® SKINVIGORATE SONIC™ SKIN CARE SYSTEM
(Includes device, one facial cleansing head brush, USB cord for
charging.) Additional Cleansing Brush Heads, pack of 2, $22
BUNDLE UP!
Limited-Edition* Skinvigorate Sonic™
Skin Care System Bundle (Brush Set
+ Massage Head), $100
1
Fully submerging device in water is not recommended.
12 applause FALL 2019 *Available until November 15, 2019. While supplies last.PRODUCT PROMOTION build
60 SECONDS,
FOREHEAD
15 SECONDS
NOSE AND CHIN
15 SECONDS
CHEEKS
15 SECONDS EACH
2 MINUTES
ONCE DAILY
NECK
new! MARY KAY® SKINVIGORATE SONIC™ FACIAL 40 SECONDS
MASSAGE HEAD, $28
After trying the device with the facial massage head FOREHEAD
attached, three out of four women preferred using the 10 SECONDS
facial massage head, rather than their fingers, to apply JAWLINE AND CHIN
serum2. It helped their serum absorb better and felt like a 20 SECONDS
daily workout for their face. Mini workout, mighty results!
CHEEKS
25 SECONDS EACH
THE DIFFERENCE
NEW! SKINVIGORATE SONIC™ SKIN CARE SYSTEM FORMER SKINVIGORATE™ CLEANSING BRUSH
RECHARGEABLE BATTERY-OPERATED
WATERPROOF WATER-RESISTANT
3 SPEEDS. PLUS, ONE-MINUTE TIMER AND AUTO SHUTOFF 2 SPEEDS
OSCILLATING BRUSH HEAD CAN MOVE BACK AND FORTH ROTATING BRUSH HEAD CAN SPIN MORE THAN 400 TIMES
MORE THAN 12,000 TIMES PER MINUTE PER MINUTE
INCLUDES FACIAL CLEANSING BRUSH HEAD + USB INCLUDES 2 BRUSH HEADS + 2 AA BATTERIES
CHARGING CORD
LED BATTERY-LIFE INDICATOR
WORKS WITH FACIAL MASSAGE HEAD ATTACHMENT
(SOLD SEPARATELY)
2
Results based on a majority of panellists who agreed with statements in a four-week independent consumer study during which 208 women used the Skinvigorate Sonic™ Skin Care System
and their favourite serum with the Skinvigorate Sonic™ Facial Massage Head once a day for two minutes.
**The device was not designed to be paired with acne or sunscreen products. FALL 2019 applause 13new!
build PRODUCT PROMOTION
Get 12-hour, pigment-rich Mary Kay Chromafusion™ Eye
Shadow in the season’s most-wanted shades, paired with
a perfectly neutral matte lip.
LIMITED-EDITION CHROMAFUSION™ EYE SHADOW
AND PETITE PALETTE™ BUNDLES, $53 EACH
LIMITED-EDITION† FALL (Includes four shades and Petite Palette)
2019 COLLECTION! LIMITED-EDITION MATTE LIPSTICKS, $20 EACH
A GREAT WAY TO FIND NEW FACES.
SHARE THESE NEW ON-TREND
COLOURS!
FEEL FIERCE
Rose Gold, Pomegranate*,
Hummingbird*, Onyx
TENACIOUS TAUPE
SPICE OF LIFE
RADIATE CONFIDENCE
Toffee*, Golden Peach*,
Radiant Blue*, Mahogany
LIMITED-EDITION
MARY KAY
COLLECTION BAG, $10
†While supplies last.
*Limited edition shades available exclusively with the purchase of
14 applause FALL 2019 the Radiate Confidence and Feel Fierce bundles.EXCLUSIVE ACCESS PCP build
TO
EXCLUSIVE PERKS
Get the VIP treatment for you and your customers! When you enrol your
customers in the Preferred Customers ProgramSM (PCP), you can earn the
perks of deluxe samples, and you can unlock early ordering access. What’s
better than receiving the star service?!
How it Works:
When your enrolled customer spends $50 or more in
Mary Kay® product during any product promotion, offer
them a free PCP gift! This FREE gift of choice is available
only to PCP participants, and it’s a great way of making
your customers feel extra special for their purchase!
You’ll have a selection of items to choose from on the
Independent Beauty Consultant Order Form in Section
2. Pick items of what you think your customers will like
best! Or, if you prefer, you can offer your customer an
item from your own inventory. It’s your choice!
DELUXE MINI DELUXE MINI DELUXE MINI
TIMEWISE® MARY KAY® OIL- MARY KAY® LASH
Plus! We mail The Look to your customers on your behalf !
MICRODERMABRASION FREE EYE MAKEUP LOVE® MASCARA
PLUS SET REMOVER $3.00 EACH
$5.00 EACH $5.00 EACH
Holiday Dates To Remember:
Holiday Enrolment begins:
August 1, 2019
Holiday Enrolment deadline for The Look:
August 31, 2019
Customer and Independent Beauty
Consultant versions of The Look mailed by:
September 28, 2019
Order window for gift-with-purchase closes:
November 8, 2019
DELUXE MINI TIME- DELUXE MINI SATIN DELUXE MINI
WISE REPLENISHING HANDS® PAMPERING SET NOURISHINE PLUS®
Winter Dates To Remember: SERUM+C® IN WHITE TEA & CITRUS LIP GLOSS SET
$4.00 EACH $5.00 EACH $5.00 EACH
Winter Enrolment begins:
September 15, 2019
Winter Enrolment deadline for The Look:
October 15, 2019
Customer and Independent Beauty
Consultant versions of The Look mailed by: For more information, visit
November 13, 2019 InTouch™ > Business Tools >
Preferred Customer Program.
Order window for gift-with-purchase closes:
February 8, 2020
GOLD-TONED
COSMETIC BAG
$4.00 EACH
*Please allow a minimum of 7-10 business days for delivery of the Winter & Holiday Brochures. FALL 2019 applause 15know
build THE BUZZ
IN THE …
October 7 to 11 is Customer Service week –
an international celebration of the importance of Customer Service and the people who provide it. Each
year, thousands of organizations around the world celebrate Customer Service Week and honour the
customers they serve on a daily basis. The 2019 Customer Service Week theme is The Magic of Service™,
recognizing that good service is magical. It can turn an occasional customer into a repeat customer, an
unhappy customer into a satisfied customer, and any customer into your biggest fan and advocate!
At Mary Kay, we take pride in serving you, our most beloved 2. Customer personal information – As an Independent
customers. Your success is our success, and we strive to help you Beauty Consultant, you will likely have access to personal
achieve your goals, and run your business in the most effective information from your customers, potential customers and
manner. Mary Kay said: “In Direct Sales, probably more than any other independent sales force members. Generally, personal
other business, customer focus is truly the key. It’s the real test information is that which identifies and individual or permits you
of service, and service is the real heart of our business.” Today’s to contact them. When you are entrusted with this information,
customers have new expectations. They want options in how to it is your obligation to protect it in compliance with applicable
contact you, a timely response, a relationship and personalized data privacy and data protection laws. You will want to make
experiences. Mary Kay Independent Beauty Consultants are yourself aware of these data protection laws that are in effect in
poised to not only meet today’s customer expectations, but to the jurisdictions where you conduct your business.
exceed them!
The Golden Rule definitely holds true here: treat people and their
Reach out to your customers during this special time and let them personal information how you would like to be treated!
know how special they are to you! You might even want to take a
suggestion right from Mary Kay herself, who truly believed in the 3. Product claims – You are required to share accurate claims
power of a simple, heartfelt thank you note. about all Mary Kay® products, and can find such claims in the
resources published by Mary Kay, such as the Flip Chart in the
In honouring Customer Service Week, Independent Beauty Starter Kit and the Product Fact Sheets on InTouch™. When
Consultants can take the opportunity to focus on building long- sharing these claims, it is important that you share the exact
term, trusting relationships with your customers. claim or benefits described in the Mary Kay publication, as
slight variations may not be supported and therefore potentially
Here are some key things to keep in mind to ensure that the misleading. When you quote claims from official Company
customer service that you’re delivering is top notch and also resources, you can be confident that that claim has been tested
compliant with Mary Kay’s guidelines: and verified by our scientists and through clinical trials. If
you do not have official Company resources on hand, share
1. The Mary Kay Satisfaction Guarantee – As you know, your general and truthful comments about your own personal
Mary Kay Cosmetics Ltd. offers a complete Satisfaction experience with Mary Kay® products.
Guarantee on every product sold by a current Independent
Beauty Consultant to their customers. This satisfaction Never make false or exaggerated claims about the
guarantee works in two ways: First, your customer can buy results or benefits of using Mary Kay® products, as
the product with confidence, because she knows that for any such claims could be a violation of the law. You should
reason, at any time, she can return it for an exchange or refund. also avoid repeating or forwarding claims about
Second, your ability to offer such a guarantee to your customers Mary Kay® products that did not come directly from
increases the credibility of you and the product. official Mary Kay publications.
It’s important to offer the Mary Kay Satisfaction Guarantee to all Thank you for continuing to provide excellent customer service
of your customers. They’ll definitely love it! and for representing Mary Kay® in the most honorable way!
For more information on these topics and more, please reference LegalEase
which is available on InTouch™ > Resources > Legal Resources
16 applause FALL 2019AS seen IN…
With a long-lasting matte finish, 12 hours of oil control, and
skin-loving benefits – there’s no wonder these Canadian beauty
influencers are loving TimeWise® Matte 3D Foundations!
THE BUZZ build
@karina_waldron @osobbeauty MirandaLoves.com
"Mary Kay’s TimeWise® 3D Foundation “I love the TimeWise® Matte 3D “The TimeWise® 3D Foundation
blends out really nicely and smooth on Foundation, mostly because it’s so long evened out all the discolorations on my
the skin. It gives me great coverage, feels lasting. I never have my makeup on for face without having to do any colour
lightweight and gives me a healthy looking more than 4-5 hours because I crease like correction… and it offers a medium to full
finish!" crazy. But I had this foundation on for 8 coverage on the skin that looks natural!”
hours without any creasing!”
With TimeWise® Luminous 3D Foundations launching this fall, share these beauty guru testimonials with your customers to build
excitement for the hottest new luminous foundation to get your glow on!
inventory updates LOOK
SECTION 2
New Samples!
Clear Proof® Deep-Cleansing Charcoal Mask Sample,
$2, pack of 6 Monica is wearing Chromafusion™
eye colour in Crystalline, Cinnabar
TimeWise® Moisture Renewing Gel Mask Sample, and Hot Fudge, Eye Liner in Deep
$2, pack of 6 Brown, Lash Love® Mascara in I ♥
SkinSight™ Ring Light, $15 Black, Chromafusion™ Blush in Shy
Blush, Chromafusion™ Contour
in Latte, and Chromafusion™
Highlighter in Glazed, Lip Liner in
Light Nude, and NouriShine Plus®
Lip Gloss in Fancy Nancy.
FALL 2019 applause 17build MARKET THE ADVISOR
YOU’RE THE ULTIMATE
MK
WHY VIPINK?
We have named the superior service you provide
VIPink as a fun way to highlight the Very Important
People who love that you give them extra special –
and always "Mary Kay Pink" – treatment!
BEAUTY
BFF!
PROMOTE YOUR VIPINK
SERVICE WITH CONFIDENCE
READY TO CONNECT WITH MORE CUSTOMERS?
Marketing your Mary Kay business and your personalized phenomenal the services you offer your customers
services is the first step toward building the lasting are? We know it can feel a little daunting to put yourself
relationships that will sustain your business for months out there — that’s why we’re creating some exclusive
and years to come. For customers to find you and reach business-building tools that make it easy to get the word
out to you, they need to know what makes shopping out on Facebook, Instagram and beyond. You’ll have
with you so special — and that’s YOU! While Mary Kay® access to beautiful digital assets, including on-brand
skin care, colour and fragrances are amazing, you’re posts, flyers, printable compliment cards and other
the magic element that brings them all together to help materials to help you promote the VIPink treatment your
women find beauty and confidence. customers enjoy, from customized skin care advice and
colour trend tips to exclusive preferred customer events
It’s your genuine desire to help your customers be their
and on-demand Mary Kay® product delivery.
best selves that makes you their Beauty BFF!
All of these tools will be available on Mary Kay InTouch®
You do a great job of sharing how irresistible Mary Kay®
and the Staples Print & Copy site starting in September.
products are, but have you considered sharing how
18 applause FALL 2019SIX MOST
MARKET THE ADVISOR build
BOOKINGS ARE THE LIFEBLOOD
IMPORTANT 4
OF YOUR BUSINESS!
Skin care classes and colour sessions are where
Beauty BFFs are born! It doesn’t really matter
how many women attend each session, as
THINGS
long as you’re holding parties and letting them
experience your VIPink service for themselves.
Set your party goals for the quarter!
SHARE, DON’T SELL!
TO HELP MARKET YOU AS A Real enthusiasm for your favourite Mary Kay®
BEAUTY ADVISOR products is what customers respond to most.
Although product knowledge is important,
5
Each quarter, we’re going to share new customers really want to know which items are
6 Most Important Things. always on your bathroom counter and in your
makeup bag — and why! Sharing your genuine
Here are six tips to build your business this quarter: excitement for your Mary Kay® favourites is just
1
like giving a 5-star review — it’s both low-pressure
KEEP IN TOUCH! and powerful. You can also tell your customers
Follow Mary Kay Ash's 2+2+2 approach by following up about the Ratings & Reviews feature on
with your customers via phone call, email or text message marykay.ca so they can view real testimonials
two days, two weeks and two months after her purchase about Mary Kay® products!
to see how she is liking it and when she might be ready to
reorder or try something new! Remember to have her needs IT’S YOUR TIME TO SHINE
6
and interests at heart. As Mary Kay Ash said, "Imagine an As you use the social media assets to make
invisible sign around each person's neck that says, ‘Make new Beauty BFFs this quarter, remember that
me feel important.’” you have unique and valuable experience to
offer every woman you meet. You’re a beauty
Also remind them that they can call, email guru, a confidence coach, a party planner and
or text you their orders and questions at an entrepreneur, and you have what it takes to
any time. Adding birthday-month messages change lives for the better!
and specials or small product samplers
and personalized thank you notes in their
orders can also help you stay connected!
Personalize the printable #MKBeautyBFF
compliment cards (coming in September!)
with handwritten messages, and slip one It’s so important at your skin care classes
into every order to make your customers that you go to give, not to get. I promise
feel extra special. that this will help you succeed. With those
women at your class, think, ‘What can I
2
do to make them [feel better?]’ Not, ‘How
SKIN CARE SAVVY much money can I get from them?’ Your
Being a Beauty BFF means knowing your stuff when it customers will recognize your giving spirit,
comes to skin care trends and innovations. Empowering
and success will come to you. Strangely
yourself with industry knowledge is the best way to become
your customers’ go-to skin care guru! Grab The Look or enough, the more you give, the more you
visit Mary Kay InTouch® to read up on how the skin care receive. All you send into the lives of others
regimens work, then post on social media inviting them to does indeed come back into your own.
experience the products.
3
TREND WATCH
Bold eyes are IN! Check out the Fall Trend videos at
marykay.ca, and follow the how-tos to create your own
dramatic eye look. Share a selfie, then invite your followers
to a get-the-look session featuring all the Mary Kay®
products you used.
FALL 2019 applause 19Dawn Gerry
beauty bulletin
National Director, Marketing
Because Every Woman Needs a BFF…
National Director, Marketing, Dawn Gerry, joins us as a guest columnist
to introduce the Mary Kay Beauty Advisor marketing campaign.
B
eing a Mary Kay Independent Beauty Consultant is so much We’re in the process of creating
more than selling products. You’re a skin care specialist, a some fantastic marketing tools to
makeup guru, a fragrance finder, a trend insider, a gift-giving help you get the word out about
guide, and most importantly, a confidence coach. In short, you’re the the unique, personalized, VIPink
ultimate Beauty BFF! service you provide to all your
Beauty BFFs. They’ll be available
But do you promote yourself that way to your customers? If not, you on Mary Kay InTouch® and the
should and we want to help you! Staples Print & Copy site starting
in September. These social media
CUSTOMERS LOVE GENUINE CONNECTIONS. posts and printable materials
are all designed to help you get
As an Independent Beauty Consultant, you are the number one factor customers excited and engaged
that sets the Mary Kay experience apart for your customers. Sure, with your business.
they love their Mary Kay® skin care, colour and fragrance products,
but it’s the personal relationship with YOU, what we like to call their DID YOU KNOW…
“Beauty BFF”, that keeps them coming back for more.
Women love their Independent Beauty Consultants because of ...
Mary Kay Ash said that building genuine, lasting customer 1. Their honest and authentic beauty advice.
relationships is all about making the other person feel important — in 2. Their personalized service.
every interaction. It’s true! The most successful Independent Beauty
3. Their product knowledge.
Consultants are the ones who focus on the value they can bring
to other women’s lives by sharing beauty, confidence and genuine 4. Their relationship with her.
connection. Their customers look to them for everything beauty — 5. Their professional image and approach.
skin care advice, makeup tips, gift recommendations and more. But 6. Their convenience and dependability.
these women also know that their personal Consultants will always
be there to provide an encouraging confidence boost whenever they Based on this list, it is clear that Mary Kay customers don't just love
need it. Talk about beautiful friendships! Mary Kay® products. What they truly love are the relationships they
build with their Independent Beauty Consultants!
It’s time to market yourself as the ultimate beauty adviser. To show your
existing – and potential customers – that you’re the perfect combination So are you ready to be the ultimate Beauty BFF? We bet
of beauty pro, business owner, champion of women and relationship your customers are!
maker. Spread the word that you run a business based on one simple
principle – to make them feel important! Who doesn’t want that?
20 applause FALL 2019grow
PAGE 26 | SEMINAR JEWELLERY
SHINE BRIGHT LIKE A
diamond
CONTENTS
PAGE 22 | YOU CAN DO IT!
all you need to know
PAGE 29 | GREAT START
bonuses after bonuses
PAGE 31 | SET NEW GOALS
achieve everything you’ve
wantedgrow YOU CAN DO IT! 22 applause FALL 2019
YOU CAN DO IT! grow
You Can Do It!
These four words shaped the life of our iconic Founder, Mary Kay Ash. Growing up with a father who
was ill and a mother who worked two jobs to support them, young Mary Kay was often tasked with
chores beyond her years. But when her mother said, “Mary Kay, you can do it,” she did!
Perhaps that’s why years later Mary Kay Ash encouraged Independent Beauty Consultants to achieve
goals they thought were beyond their grasp. “You can do it,” she would tell them. And they did.
A woman’s belief in herself and the power of her dreams is more relevant today than ever. And much
like our legendary leader, we know that you can achieve your goals. We know You Can Do It!
And a great way to start is by earning the monthly ordering bonus –
an exclusive jewellery piece from the You Can Do It! Collection by R.J.
Graziano. It’s yours when you order $1,200 in suggested retail ($600
cumulative discounted wholesale) Section 1 products in a given
month during the contest period! Orders can be cumulative.
YOU CAN DO IT! FALL CONSISTENCY CHALLENGE
Plus, when you personally place a cumulative $600+ wholesale Section
1 order each month from July 1 – December 31, 2019, you’ll earn the
You Can Do It! Fall Consistency Challenge reward – a gorgeous pair
of R.J. Graziano earrings.
THE BUMBLEBEE
This collection is inspired by the bumblebee, Mary Kay Ash’s
ultimate symbol of accomplishment. Years ago, aerodynamic
engineers studied the bumblebee and decided that it simply
should not be able to fly. Its wings are too weak and its body
too large for flight. But Mary Kay liked to think that maybe – just
maybe – our Divine Creator whispered, “You can do it!” so it did!
FALL 2019 applause 23grow ST6AR CONSULTANT PROGRAM
JULY 1 – SEPTEMBER 30, 2019
star consultant
program
NEW SEMINAR YEAR + NEW STAR CONSULTANT QUARTER =
MANY WAYS TO WIN! YOU CAN DO IT!
Welcome to a future where you are celebrated for being the star that
you are! The Star Consultant Program is designed to inspire you to
achieve consistent success in your business, while encouraging you to
reach your full potential.
MK Total Rewards is designed to empower you WHY YOU WANT TO BE A STAR!
to celebrate your achievements with even more You can earn amazing prizes, plus —
rewards and customizable experiences that will New product early ordering privileges.
inspire you to create memories to last a lifetime.
SELL. A minimum $1,800 in wholesale Section 1 orders =
Highlights include: 1,800 points.
• Your points never expire! tip! Earning the You Can Do It! Ordering Bonus each
• Customize your Rewards! month in the quarter ($600 + $600 + $600) gets you to
• Once you choose your prize, you’ll have it in your hands Star Consultant status.
within 10 days.
• Say goodbye to backorders and run outs. TEAM-BUILD. Each qualified new personal team
• Unlimited Hassle-Free Warranty. BI Worldwide wants you member you add = 600 points.
to be 100% satisfied with your award order. Therefore,
they will gladly accept returns for any merchandise Points add up! The higher the points, the bigger the prizes.
award item. Simply said, if something’s wrong, they’ll do Since points never expire, you can choose that gorgeous
everything they can to make it right. luxury item you’ve had your eye on or aim bigger and save
them for an experience that’s out of this world. Why not
peruse the site and choose the items that would spark the
Star Consultant in you, then print them out and create a
We have now partnered with an expert with 69
vision board. As Mary Kay always said: “If you can dream
years’ experience in rewards and recognition it, you can do it.”
BI Worldwide
The mission of this global engagement agency is to take
rewards that inspire people and make them a reality. They have
conducted extensive research on what emotionally drives LEARN MORE ON MARY KAY INTOUCH®
people when it comes to selecting rewards and prizes and have
> Recognition > Year-Long Promotions >
taken their results to the next level to create programs that not
only meet, but exceed, the desires of the prize achievers. The Star Consultant Program > Shop Now
result? MK Total Rewards!
New Independent Beauty Consultants whose Independent Beauty Consultant Agreements are received July 1, 2019 - March 31, 2020, can also qualify for year-end rewards when they
achieve Star Consultant status in the quarter in which their Independent Beauty Consultant Agreement is received and each remaining quarter of the All-Star contest year (minimum two
24 applause FALL 2019 quarters). Beauty Consultants must also achieve the year-end totals ($7,200 year-end wholesale plus team-building credits) to receive recognition.ST6AR CONSULTANT PROGRAM grow
new!
all-star consistency
challenge
JULY 1, 2019 – JUNE 30, 2020
Achieve Star Consultant status all four quarters! Your combined
points will earn you a beautiful Ted Baker London Crossbody
bag and additional bonus MK Total Rewards points!
FOR
ALL!
$7,200* new!
TED BAKER FLORAL
SAPPHIRE YEAR
PRINT CROSSBODY
9,600* 500
PLUS
ADDITIONAL 500 MK
RUBY YEAR TOTAL REWARDS POINTS
12,000* PLUS
DIAMOND YEAR 750 ADDITIONAL 750 MK
TOTAL REWARDS POINTS
14,400* 1000
PLUS
ADDITIONAL 1,000 MK
EMERALD YEAR TOTAL REWARDS POINTS
19,200* 1250
PLUS
ADDITIONAL 1,250 MK
PEARL YEAR TOTAL REWARDS POINTS
SEE MARY KAY INTOUCH® FOR COMPLETE DETAILS.
*An Independent Beauty Consultant must be a Star Consultant every quarter and meet at least $7,200 in year-end wholesale production. Higher categories may be achieved by wholesale pro-
duction and/or qualified new personal team members. A qualified new personal team member is one whose Independent Beauty Consultant Agreement and a minimum of $600 in wholesale
Section 1 orders are received and fully processed within the same contest quarter, or 3 months from receipt and acceptance of Agreement to Company. FALL 2019 applause 25grow SEMINAR JEWELLERY
J U LY 1 , 2 0 1 9 - J U N E 3 0 , 2 0 2 0
SEMINAR
awards
“ MAKING UP YOUR MIND IS LIKE TURNING ON THE IGNITION
– that sets the spark – that fires the engine – to make use of power. Making up your mind alerts all
of the power in you and starts it working toward the goal that you set for yourself. A person who
has made up her mind walks in a more positive way. You hear conviction and belief in her voice and
you see determination in her eyes. An idea takes hold of a person who has made up her mind. She
moves with power toward her goal. She has made up her mind, turned on the ignition, and got on
her way toward becoming a star. This can be your story. Let nothing deter you.
YOU CAN DO IT.”
26 applause FALL 2019Queen's CO U RT O F PERSO NAL SALE S
SEMINAR JEWELLERY grow
COURT
CO U RT CO U RT
EARRINGS RING
10-karat yellow gold or 10-karat 10-karat white gold by-pass
white gold (your choice) Peridot and diamond ring
Set with 50 round brilliant-cut Set with 3 round (5mm each) Peridots and CO U RT
diamonds, weighing approximately 58 round brilliant cut diamonds, weighing DIAMOND BEE CHARM
0.50 carats total. approximately 0.35 carats total (PA ST AC H I E V E R S)
14-karat yellow gold bee charm
New! Available in ring size 7 or 8
Set with 19 round brilliant cut diamonds,
Queen's CO U RT O F S H ARI N G weighing approximately 0.57 carats to
add to their bracelet
CO U RT CO U RT
Y E L LOW A N D W H I T E Y E L LOW G O L D A N D
GOLD BEE RING DIAMON BEE PIN
14-karat yellow and white gold 14-karat with diamond eyes
Set with 21 diamonds Diamond eyes with 37 diamonds
Approximately 0.70 carats Approximately .44 total carats
Runners UP
CO U RT
G O L D C H A R M B R AC E L E T
AND BEE CHARM
(F I R ST-T I M E AC H I E V E R S)
14-karat yellow gold charm rolo bracelet
14-karat yellow gold bee charm
Set with 2 round brilliant-cut diamonds
Approximately .015 carats
R U N N E R- U P Y E L LOW G O L D A N D D I A M O N D
RING R U N N E R- U P B E E P I N
14-karat rose gold Morganite and diamond ring 14-karat yellow gold
Set with 1 oval Morganite (10 x 8 mm; approximately Set with 37 diamonds, weighing
2.85 carats), and approximately 12 round brilliant cut approximately 0.65 carats
diamonds, weighing approximately 0.62 carats total.
FALL 2019 applause 27grow SEMINAR JEWELLERY
Queens O F TH E CO U RTS
$400
QUEEN QUEEN SPOUSE GIFT
RING Y E L LOW G O L D A N D $400 cash award
18-karat Palladium white gold ring set with 1 Oval DIAMOND BEE PIN
Blue Zircon (12 x 10mm; approximately 7.5 carats) 14-karat yellow gold
Surrounded with 18 pear shape diamonds and 18 Features 37 diamonds
round brilliant-cut diamonds weighing approximately Weighs approximately 1 carat total
1.62 carats total
Double and Triple S TAR O F ACH I E VE M E NT
D O U B L E S TA R C A S H R E WA R D
All Double Star Achievers will receive a T R I P L E S TA R W H I T E
$500 cash reward to spend as they wish. G O L D N EC K L AC E
F I RST-T I M E AC H I E V E RS
10-karat white gold necklace with an 18”
chain with double loops and pear drop,
$500 weighing approximately 0.50 carats total
Featuring approximately 70 round-brilliant
cut diamonds
Y E A R 2 AC H I E V E RS Y E A R 3 AC H I E V E RS Y E A R 4 AC H I E V E RS Y E A R 5 AC H I E V E RS
Two 10-karat white gold A 10-karat white gold double A 10-karat white gold double
double loops weighing loop with pear drop weighing Two 10-karat white gold double
loop with pear drop weighing
approximately .25 carats total approximately .50 carats loops weighing approximately
approximately .50 carats
each, featuring approximately total, featuring approximately .25 carats total each, featuring
total, featuring approximately
41 round-brilliant cut 70 round-brilliant cut approximately 41 round-
70 round-brilliant cut
diamonds per piece. diamonds. brilliant cut diamonds per piece.
diamonds.
28 applause FALL 2019You’re out meeting new women, gaining
confidence and sharing amazing skin care
and colour products. Chances are you’re also
meeting women who would love to share the
Mary Kay experience with you. Why not go
on this journey together? Enjoy everything
beautiful, including new rewards, money-making
incentives, and lots of smiles!
FALL 2019 applause 29works
grow GREAT START
HOW IT
$50 Team-Building BONUS for ALL active* Independent Beauty Consultants
with each Great Start-qualified new personal team member.
No limits!
FOR YOU Great Start-qualified is one whose initial/cumulative order(s) is $1200+ Section
1 retail and is accepted in the same or following THREE calendar months of her
Independent Beauty Consultant Agreement.
BONUSES
Designed to encourage a new Beauty Consultant to achieve selling and team-
building success right away – and continue that momentum to achieve even
greater success – we’ve adopted the A + 3 qualification time period for new
Independent Beauty Consultants!
FOR HER ENHANCED! Great Start: Ready, Set, Sell!
FREE This is the best offer ever! New Independent Beauty Consultants will earn an
PRODUCTS Ultimate Product Bonus Bundle(s) when their initial order is $1,200 Section 1
retail and is received in the month their Agreement is received or the following
month.
Great Start: Ready, Set, Keep Selling!
Free products keep coming! During her first four months, she continues to earn
more bundles when her cumulative orders are $1,200+ retail. No limits!
6
Find the Great Start Ready, Set, Sell! and Ready, Set, Keep Selling! brochures on
Section 2 of the Online Order Form. Pack 5 / $4
Most Important Things
ABOUT THE GREAT START PROGRAM
1 Early Wins. Rewards from the start.
4
Consistent. Aligns with the You Can Do It! Challenge
and Star Consultant programs that support $600
wholesale ($1200 retail) Section 1 orders.
2 Wins for All. Everyone has
an opportunity for success!
5
Inventory. Mary Kay Ash believed that
customers would be more satisfied and more
likely to buy products at a skin care party if they
3
could take the products home with them.
6
Full-Circle. Rewards for selling
AND team-building. Helps you start Fun. It’s more fun with a friend, right? You have someone
conversations. to learn, grow and celebrate your success.
*An independent Beauty Consultant is considered active in the month a minimum total of $450 in retail Section 1 orders
30 applause FALL 2019 (discounted $225 in wholesale Section 1 orders) are received by the Company and in the following two calendar months.GREAT START grow
CALLING ALL
Boss Babes!
IT’S A NEW YEAR TO BUILD, GROW AND EXPERIENCE
ALL THE JOYS OF YOUR MARY KAY BUSINESS.
Girlfriends share everything from shoes to secrets. Share your STOP BUYING INTO WHAT OTHERS THINK ABOUT YOU.
Mary Kay business with your friends and help them realize their
It’s the single biggest road block.
dreams. Especially now when so many want to earn extra money,
make their own schedules and have fun making others feel beautiful! CREATE AN ATTITUDE OF GRATITUDE.
Book Parties. Sell Products. Share This Business. Repeat. This helps puts things in perspective and manages negative
self-talk.
Ask any Mary Kay pro her secrets to success and chances are
she’ll respond, “It all starts at the skin care party.” That’s where you MAKE A DREAM BOARD.
share fabulous products, meet new faces and show others you’re a
Mary Kay boss babe. What do you want? If money and fear were not factors, what
would you do daily? Make a collage of images that relate to
WRITE DOWN YOUR IDEAL DAY. the feelings and goals you wrote down. You can do this with
a poster board, peg board or online. Look at it often, visualize
Now manifest it. Describe it in as much detail as possible. You’ll be
your ideal life happening right now!”
able to start building a plan toward achieving your goal.
THIS SEMINAR YEAR, I WILL
I can do it!
Cut out and post on your mirror, at your desk, on the fridge or download it as a screensaver to your phone
or tablet as a daily reminder! Let your loved ones in on your goals to help motivate and encourage you.
TRY THIS SCRIPT:
“_____________ , you love Mary Kay® products, and you have fun I know you say you haven’t done anything like this before, and that’s
when we’re together. Have you thought about starting your own totally ok. Mary Kay makes it easy! I can help you start selling right
Mary Kay business? We can do this together! If you sign up today, away to people you know. And it can grow from there if you want it
you’ll be on my team and I can help you get off to a great start. to.”
Through your retail sales, you can earn (up to 50 percent on what
you sell at retail). To begin, it’s $85 for the Starter Kit. And if you choose to start with
additional products, Mary Kay has the Great Start Program that
That’s one of the highest margins in the industry! And if you build a offers rich rewards. We can discuss the rewards, education and
team, there are more product and cash bonuses, plus commissions tools available. Do you have any questions? Are you ready to have
based on your team members’ product sales. There are no limits! It some fun and start your Mary Kay business?
can be a sweet side gig or something more. You decide!
FALL 2019 applause 31grow BRING YOUR BESTIES
Bring Your
Besties!
THROUGH
DECEMBER 31, Share the love with your besties while growing your team with the
extended Bring Your Besties promotion!
2019
Now extended to year-end, all new Independent Beauty Consultants who start their
Mary Kay® business through December 31, 2019 will have the opportunity to give their
first three new personal team members a $25 Starter Kit credit during the now extended
EXTENDED! Bring Your Besties time frame*! The great news is the Bring Your Besties time frame* runs
from the moment the new Independent Beauty Consultant signs her Agreement, plus
the following three calendar months.
So, if someone starts their Mary Kay® business on July 1, 2019, their Bring Your Besties
time frame* is from July 1 through to October 31, 2019.
Bring Your Besties time frame
IBC AGREEMENT JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
MONTH 2019 2019 2019 2019 2019 2019 2020 2020 2020
JULY 2019 YES YES YES YES NO NO NO NO NO
AUGUST 2019 NO YES YES YES YES NO NO NO NO
SEPTEMBER
NO NO YES YES YES YES NO NO NO
2019
OCTOBER 2019 NO NO NO YES YES YES YES NO NO
NOVEMBER
NO NO NO NO YES YES YES YES NO
2019
DECEMBER 2019 NO NO NO NO NO YES YES YES YES
It’s Better Together
You know that the opportunities are endless with Mary Kay®, and as an existing Independent Beauty Consultant, you can bask in the perks of
Bring Your Besties too! By building a team of teams, you can multiply your influence through your team and compound the benefits, all while
encouraging your emerging team members to become Star Team Builders!
An ACTIVE*** Independent Beauty Consultant, Senior Beauty Consultant, Star Team Builder, Team Leader, Future Independent Sales Director or Sales Director-in-Qualification will earn a $50 Team-Building bonus for each Great
Start-qualified** new personal team member. She or he will receive the bonus in the month the new personal team member’s Great Start-qualifying** order is received.
**A Great Start qualified new personal team member is one whose initial order or cumulative orders with the Company are $1,200 or more in retail Section 1 products ($600 or more in wholesale Section 1 products), and the order(s)
are received and accepted by the Company in the same or following three calendar months that the Independent Beauty Consultant Agreement is received and accepted by the Company.
*** An Independent Beauty Consultant is considered “active” in the month a minimum total of $450 in retail Section 1 orders (discounted $225 in wholesale Section 1 orders) are received by the Company and in the following two
calendar months.
+To qualify, your cumulative Section 1 Retail orders must be received by the Company in the same or following calendar month as your Independent Beauty Consultant Agreement. Please note that orders can only accumulate in one
calendar month, not across months. The total value of the product bundle received will depend on the suggested retail value of the product bonus bundle selected.
32 applause FALL 2019You can also read
