NEST ACADEMY OF MANAGEMENT EDUCATION - SPORTS MANAGEMENT Where Passion meets Profession
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NEST ACADEMY OF
MANAGEMENT EDUCATION
SPORTS MANAGEMENT
Where Passion
meets Profession
01
“Allow your Passion to become your Purpose, and it will one day become your Profession.” -Gabrielle Bernstein In accordance with N|A|M|E Dubai policy, we do not discriminate against any person on the basis of color, gender identity, religion, age, or 02 disability in admission to, access to, treatment in, or employment in its programs and activities.
N|A|M|E is Licensed & Approved by KHDA and accredited by the We offer specialized University recognized courses with the right
awarding body from UK to offer British Qualifications for new age blend of practical knowledge and experience, creating a truly
careers like Events Management, Sports Management and Business futuristic curriculum aimed at producing highly skilled individuals
Management. We specialize in teaching methodology that blends and a launch pad for entrepreneurs.
classroom teaching with practical training and internships for
making our students employment-ready. ACCREDITATIONS OF N|A|M|E DUBAI
KHDA Licensed
and Approved
Institution (TVET)
01
VISION
To effectively develop leading individuals in
the field of sports, events and business
management, with the aid of our world
class education platform.
VALUES
These values are our core competencies and aid us
in fostering a collaborative working and learning
environment.
HIGH ETHICAL MUTUAL PASSION FOR
AND MORAL TRUST AND EXCELLENCE
STANDARDS TEAMWORK
RESEARCH AND RECOGNITION SERVICE & RESPECT
INNOVATION AS OF EFFORTS AND TOWARDS THE
A WAY OF LIFE ACHIEVEMENTS COMMUNITY &
INDUSTRY
02
ACADEMIC
PHILOSOPHY
Our courses have been conceptualized in accordance with the following eight core principles:
INNOVATIVE INSPIRED
We provide relevant and up- We regularly provide challenging
to-date curricula, one that is abreast opportunities to motivate our students, and
with the developments of the Sports broaden their horizons.
Management Industry
INDUSTRY
We lay a high degree of emphasis on
building relations within the industry;
practical training, internships and workshops
IDEAL
help in collaborating with the sports and
INTERESTING We aim to be recognized as a hub of
corporate world.
We maintain our students’ curiosity and excellence and strive towards building
interest levels; our education system is strong, serviceable and sustainable
designed with an optimal mix of theoretical relationships within the industry.
and practical concepts.
INTELLECTUAL
We pursue excellence by playing
a proactive role in constantly stimulating our
students’ intellect.
INDEPENDENT INDIVIDUALISED
We aspire to nurture We incorporate meticulous
and empower our students into well- and personalized evaluation with on-going
groomed, confident and successful Sports feedback, in order to ensure our courses are
Management Professionals. robust, and progress driven.
03
TOP 5 REASONS TO STUDY IN DUBAI
1
ENTERTAINMENT & MULTI-CULTURAL SPORTS CAPITAL FIND NEW INTERESTS TRULY
LIFESTYLE CAPITAL EXPOSURE OF THE MIDDLE EAST & REDISCOVER INTERNATIONAL
OF THE WORLD YOURSELF PROGRAMME
With easy access and Study in a campus which With its geographical Studying in a different Residence Student Visa in
connectivity to the West hosts more than 30,000 advantage, world-class country offers many new Dubai and possibility of
and close proximity to the international students infrastructure facilities and a activities and interests that student work permit
East, Dubai has become a from 160+ nationalities to strong sporting culture, the you may never have allows you to explore
hub for entertainment and make friends with and Emirates hosts several discovered if you had stayed Dubai as truly
lifestyle. The city has a high learn from. national and international at home. A benefit to international destination
per capita income and is sports events throughout studying abroad is the to work and learn. You will
home to the world’s richest. the year, thus giving Sports opportunity to discover also have the opportunity
Management students yourself while gaining an to transfer to partner
ample opportunities to gain understanding of a universities in the UK
work experience. different culture. making it a multi country
exposure.
04
DUBAI CITY
GLOBAL RANKING
2nd Safest Country in the World
6th Most Visited City on Earth
11th Most Dynamic City in the World
One of the Top 20 Best Cities for expats globally
The UAE was ranked at the 22nd Position as the
Best Country to live & study abroad
Ranked among the World's Top 25 Cities on the
back of its strong economy, accessibility and
cultural interaction
05
THE SPORTS
INDUSTRY
The Sports spectrum has
expanded its boundaries,
with the rising popularity of
national and international
competitions whether it is
land, sea or air. Backed by its
rich cultural heritage and
world-class infrastructure,
Dubai has become the
epicentre of global sports.
06
The Global Sports Industry is Gross Expenditure related It is expected that global sports UAE hosts several major
worth more than -620B to Sports in Dubai is more media rights will breach the international tournaments, it
and is growing .
than USD 1,763M and provides the best of facilities
possibly reach B in terms of cricket and
football stadiums, equestrian
clubs, tennis courts,
racetracks and a circuit for
Formula 1 Abu Dhabi Grand
Prix.
It is estimated that over 1 million Global Licensed Sports The last decade has shown a
spectators watch sports events Merchandise Market will reach rise in the representation and
in Dubai each year. The Dubai USD 48,782M by 2024 success of athletes and sports
World Cup is the best attended persons on many international
single day of sport, attracting platforms.
approx 80,000 spectators
each year.
07
THE NEED FOR
SPORTS MANAGEMENT
UNTAPPED RISING DEMAND GLOBAL SPORTS
OPPORTUNITY FOR SPORTS TOURISM &
PROFESSIONALS PARTICIPATION
The sporting industry is a multi-million dollar There is a growing demand for managers who Sports participation, both by residents and
business in the UAE that promises continuous can combine their knowledge and passion for a tourists, and other economic elements are
growth as more and more world-class sports particular sport with the necessary toolkit to drive estimated to have contributed USD 172M to
personnel participate in the mega sporting a club or organization towards enduring success, Dubai’s economy, with approx USD 8M from
events. Total Economic Impact of Sports in both on the field and in the boardroom. Increased overseas visitors participating in sport.
Dubai is more than USD 670M. This growth professionalism and commercialisation of the Watersports and extreme sports are some of
creates a pressing need for well-prepared talents global sports industry leads to a demand for the popular sports among tourists. Mass
in various categories of sports management in higher quality talent. participation events attract over 85,000
order to satisfy industry demand. participants each year in Dubai.
08SPORTS SPONSORSHIP, SUCCESS OF
MEDIA & $
LEAGUES
BROADCAST
All the major international events held in Dubai each year UAE regularly hosts championships, which
benefit from sponsorship from globally recognised brands, involve renowned international players, big
both Dubai-based and overseas. Sponsorship spend for rewards and huge public following. Some of
sports events in Dubai is USD 100M p.a., with around 70% the major championships include Arabian Gulf
of this attributable to the major events held in the League, Abu Dhabi Golf Championship,
Emirates. The television and media (including social media) Mubadala World Tennis Championship,
coverage associated with hosting sports events generates Dubai Desert Classic, Rugby Sevens, Dubai
substantial exposure and awareness for Dubai, providing a Tennis Championships, and Dubai World
platform to showcase itself to international visitors and Cup.
promote itself as a leading destination for tourism.
09CAREER
OPPORTUNITIES
Upon completion, students will be able to work in a variety of fields, in different
capacities. Here is a list of some opportunities:
The objective of our courses is to generate skilled
Sports Professionals who wish to integrate their Sports Federations Sports Media & Broadcasting
passion with their profession. The institute also extends Sports Marketing & Branding Recreation and Sports Club Management
an opportunity to professionals in the field of sports,
Sports Merchandising Sports League & Team Management
to upgrade their knowledge; and to individuals from
other fields, who wish to enter the sports world. Sports Celebrity Management Sports Retail
Retired sportspersons who now aspire to continue in Sports Journalism Sports Agencies
the sports arena as Managers, can also benefit from
Sports Facilities Management Sports Tourism
the academic courses offered at N|A|M|E Dubai.
Sports Event Management Sports Marketing Research
Sports Equipment Manufacturing & many more
10SOME OF OUR STUDENTS AT INTERNSHIPS
AND PRACTICAL TRAINING
11TRAINING METHODOLOGY At N|A|M|E Dubai we are committed to the holistic development of our students to ensure superior outcomes and strong employability prospects. Teaching methodology comprises of classroom sessions, master classes, case studies, practical training, group work and discussions. The approach is to have the right balance of theory, practice and experience. The ”real world relevance” is vital throughout the 12
CLASSROOM
SESSIONS
REGULAR LECTURES ASSIGNMENT & PROJECTS WORKSHOPS SIMULATED EVENTS
To positively impact the perspective Assignments and projects are a To keep our students updated We have developed an exceptional
of our students, lectures are part of our curricula. These provide with the current affairs in the methodology that helps replicate
delivered by our experienced core our students ample opportunities Sports Industry, we frequently the process of organizing and
team of faculty, along with visiting to meet, interact and build relations organize uniquely designed managing an event in real-time.
faculty from top Management with popular and experienced workshops that focus on Students are trained to formulate
Institutes, and professionals from individuals in the Sports Industry, industry-oriented themes a model event and present it live
the Sports Industry. under the able guidance of our shortlisted by our team in the classroom. This exercise
dedicated faculty. of experts. gives them an opportunity to
walk through minute aspects of
executing sporting events.
13MASTER CLASSES AND CASE STUDIES MASTER CLASSES CASE STUDIES N|A|M|E’s Master Classes intend to keep students Our curriculum includes the use of case studies in order aware of the current world of sports. Guest speakers to highlight various practical and situational issues. from various areas of sports and management share The brainstorming and discussions help streamline our their knowledge and help students form ideas and students’ thought processes and sharpen analytical insights about the industry. abilities by exploring, identifying and solving issues. 14
INNOVATIVE & INTERACTIVE
LEARNING TECHNOLOGY
BYOD PROGRAM
The Bring Your Own Device (BYOD)
Program enhances the students’ learning
experience through the use of online
and mobile technologies within and
outside the classroom, allowing them to
work on course materials, participate in a
collaborative learning environment, thus
making them tech-savvy.
EDUCATIONAL NEWSLETTERS
PREZI PRESENTATION
This is an inventive and
This is an inventive and refreshingly unique
refreshingly unique presentation
presentation tool that allows students to
tool that allows students to
express their ideas skilfully and explore
express their ideas skilfully and
their creativity.
explore their creativity.
COMMUNICATION AND
YOUTUBE BROADCASTING COLLABORATION
We broadcast our students’ We use latest Google tools to provide
presentations and creations on education to our students.Our students learn
YouTube; providing them with an to use portals like Webmail Services, Shared
opportunity to share their ideas and Calendars, Hangout and the Drive. G Suite
creations with the world. allows our faculty to collaborate with students,
give them instant feedback, track individual
progress and help students streamline their
writing and research.
15THE GLOBAL XPOSURE
VILLAGE
ULTRA MARATHON DUBAI MUSCLE &
ACTIVE SHOW
ICC ACADEMY
PLACEMENTS AND
INTERNSHIPS
N|A|M|E works closely with
businesses to understand the
skills required within the industry.
Our internship and placement
process is an integral part of our
students’ life during and after
their course. Our dedicated team
DUBAI SPORTS
of experts has developed a multi- CITY
level placement process that
sources opportunities at local,
national and international levels.
16OPPORTUNITIESINTERNSHIPS AND PLACEMENTS
N|A|M|E provides its students ample Go Play Book P3 Sports Management Co. Sportz Interactive
opportunities to grab lucrative Go Sports Foundation Pegasus Square off Sports
Internships which could convert in a Golden Chariot Events Pentagon Events Tableau Experimental Marketing
long term employment Gun For Glory Procam International Private UACTIVE
opportunity. The real work Headrush ventures Pvt Ltd Limited United Sportz
experience not only broadens the Imperial International Sports Quiddo Sports Volano Entertainment
worldview of students but also gives Academy (IISA) RN Sports Marketing Wall E Events
them a chance to get acquainted Insider.in Rolling Nicks Waveline Sports
with the industry professionals and IOS Sports Special Olympics Spontonix Pvt. Ltd Western India Football Association
build a network that will be iStay Sporty Sportastic WOOT Factor
beneficial for them in the long run. Just for Kicks Sporto Buddy & many more
Employers today prefer candidates KOOH Sports Sportonix Pvt Ltd
who have knowledge and skills KreedOn Sports Bricks
beyond academics and Internship Master Athletics association Sports For All (SFA)
experience facilitates students to Maximus MICE and Sports Ignite
have a competitive edge. The Media Solutions Pvt Ltd Sports Jig
valuable on-the-job experience Nsportz Sports Paddock
enables students to apply Ocean Camp Sports Reconnect
classroom theory to actual work Only Much Louder (OML) Sportz 360
situations. Oscar Foundation Sportz Consult
Bayside Sports Ozone Events Media Pvt Ltd
Big Tree Entertainment Pvt. Ltd.
Carvaan Events
Decathlon
DNA Entertainment Networks Pvt. Ltd.
Essence Transmedia Pvt. Ltd
Extra Mile
Finkick Adventures
17PROFESSIONAL TRAINING
CERTIFICATE
The N|A|M|E Dubai Professional Training Certificate
(PTC) is a coveted reward that recognizes outstanding
students by substantiating their conduct and
professionalism to prospective employers. The N|A|M|E
Dubai Placement Cell provides placements and jobs
within the Coporates, Events, Entertainment, Media and
Television, Clubs, Federations & Sports Industries.
Excellent management, planning, communication,
organizational operations and implementation skills,
coupled with a certain degree of confidence and flair,
are a few of the requisite attributes necessary to be
awarded the N|A|M|E Dubai Proffesional Training
Certificate. It boosts ones’s resume credentials and gives
an added advantage over other candidates in the job
18 19STUDENT DEVELOPMENT
ACTIVITIES
For holistic development of the students, N|A|M|E offers a host
of Student Development Activities.
ENGLISH PROFICIENCY SOFT SKILLS TRAINING CO-CURRICULAR
TRAINING AND GROOMING ACTIVITIES
Already considered as a global language, Soft skills constitute communication Apart from the focus on academics,
English is one of the official languages skills, personality development and we also emphasize on extracurricular
used widely across the globe. We provide people skills. We help our students activities, by conducting events like
English ProficiencyTraining, helping students develop these skills and etiquette which Sports Meets, Annual Day, Youth
gain a strong command over the language, will enhance their personal productivity Festivals, etc.
enhance their social mobility and present and provide them with a competitive
themselves as confident professionals. advantage in the global marketplace.
19STUDENT ACTIVITY CLUBS PLACEMENT CELL ALUMNI CELL
We have student-managed clubs An active placement cell is at work, Our association with students continues after
initiated with the objective of where students are given placement they complete their course. Through our
creating channels that allow them to guidance and career advice. Alumni Cell, they are able to network with
explore their creative streak and also people in the industry. Some of our esteemed
promote team spirit. students have become successful professionals
and entrepreneurs and now visit us to deliver
Master Classes and share their experiences.
20INFRASTRUCTURE
AND FACILITIES
CLASSROOMS WI-FI CAMPUS
Our globally acclaimed Our campuses are
institution offers equipped with a Virtual
state-of-the-art Private Network and
infrastructure and hi-tech high-speed broadband,
facilities. Our classrooms on as technology is
all campuses are the mainframe of
air-conditioned and business today
integrated with laptops and
LED projectors.
LIBRARY ACCOMMODATION
Our libraries across our We have tied-up with housing
campuses offer complete providers offering good
access to extensive amenities, located in close
electronic information proximity to our campuses
resources
- and are also across all centres. This enables
well stocked with books, our students to minimize their
periodicals and journals. commute time, and explore the
cities during their leisure.
21ADVANTAGES OF KHDA APPROVED
CREDIT-BEARING BRITISH QUALIFICATIONS
SYMBOLIZES PRE-REQUISITE ENSURES POWER OF MATCHES
HIGH QUALITY FOR JOB 360-DEGREE PRACTICAL INDUSTRY
EDUCATION PROMOTIONS LEARNING LEARNING REQUIREMENTS
Credit-bearing UK Some certificate A well structured UK KHDA recognized A programme
programmes are courses may help one accredited Programme programmes provide recognised by the UK
symbolic of high quality acquire a job. However, ensures the candidate’s immense value to one’s awarding and
education and a UK credit-bearing and abilities in both theoretical as profile as it incorporates regulatory bodies
preferred by recruiters; recognized programme well as practical practical learning and warrants an education
adding a stamp of opens doors to higher management, providing experience, helping that is of industry
credibility. positions and career comprehensive education. candidates acquire standards.
advancements. substantial job
opportunities.
22OUR RECOGNITIONS
NASM INDIA
INDUSTRY “In today’s time of specialisations and global
competitiveness, qualified professional
“BEST INSTITUTE FOR SPORTS OPINIONS Sports Managers are required to fill the gap.
National Academy of Sports Management
MANAGEMENT” at
(NASM) is playing a crucial role in the
“ASIA EDUCATION SUMMIT” development & growth of sports sector of
“Sports isn’t only defined by what happens India by providing a blend of academic
on the field, but what happens off the rigour with industry training thus creating
field is what truly defines the sports the Sports Managers of the future. I am
we see today. I am pleased that NASM happy to see NASM taking this sports
has taken the steps to focus on sports management education initiative. NASM
EXCELLENCE IN SPORTS careers off the field. I am sure NASM is definitely making many dreams come
MANAGEMENT EDUCATION by would provide quality education in Sports true by providing these professional
Management and have its students programmes to the youth of the country.”
MID - DAY
working all around the world in sports.”
Luis Figo Miguel Macedo
Former Real Madrid, FIFA Director,
Barcelona & Inter Milan Player Players & Promotion Events
SPORTS ACADEMIC PARTNER at
KHELO INDIA 2019
A GOVERNMENT OF INDIA INITIATIVE
23GET IN TOUCH WITH US
DUBAI OUR INDIA PRESENCE
N|A|M|E Dubai Campus MUMBAI
306, 3rd Floor, Block 10
Dubai International
DELHI
Academic City AHMEDABAD
UAE
JAIPUR
+971 585 201234 JODHPUR
+971 585 876 2 63
www.nasm.edu.in
+971 4 2431119
dubai@nationalacademy.edu.in
www.namedubai.ae
24TEN R E A S ONS TO STATE-OF-THE-ART
INFRASTRUCTURE &
JOIN N|A|M|E DUBAI HI-TECH FACILITIES
9
2
OPPORTUNITIES WITH
TOP SPORTS
7 EVENTS & BIGGEST
SPORTS COMPANIES
4
INTERNATIONAL
& MULTICULTURAL MASTER CLASS
EXPOSURE & WEBINARS BY THE
TOP SPORTS
10
HIGHLY QUALIFIED
PROFESSIONALS
& EXPERIENCED
8
FACULTY FROM THE
INDUSTRY 100% PLACEMENT
1
ASSISTANCE
HIGHLY ENRICHING
KHDA APPROVED
3 6
PROFESSIONAL TRAINING
& INTERNSHIP
OPPORTUNITIES
BRITISH TRULY
OFFERED TO
QUALIFICATIONS GLOBAL
NEW AGE JOB STUDENTS
PROGRAMME
ORIENTED
PROGRAMMES
5
STUDY IN THE
ENTERTAINMENT &
BEST
LIFESTYLE CAPITAL
OF THE WORLD INTERNATIONAL
PRACTICAL
TRAINING
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