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08–10 | 2018
#50
My business newspaper newcomer
Illustration: David Biskup
Retrospective Live is “in” Cash Top 50
Business is exciting – as 50 Concerts, football matches, Does it have a future? Many of the world’s most
issues of Handelsblatt trade fairs – events are boom- Students look for valuable companies are
Newcomer have shown ›2, 3 ing. The industry is pleased. ›5 answers ›7 IT companies ›8
2 newcomer anniversary
2008 to ’18 – a look back
The world of business is diverse. It has given us and you a broad range of exciting topics
for issues 1 to 50. The most popular included Europe, the climate and consumer
protection. We will continue to focus on such critical issues in the future.
Michael Koch, Simone Malz, Gwen Schreiber, Institut für Ökonomische Bildung Oldenburg
Climate protection
Climate change concerns everyone. Why is that? When the climate changes, our living
conditions also change – and this has far-reaching consequences for the economy and
how we co-exist on this planet. So, climate protection will remain a major topic.
There are many ways this issue could impact our future: driving restrictions, reduced air
travel, increasing renewable energies, more sustainable consumption and so much more.
Our articles from issues 1 to 49 have shown that these are not easy tasks.
Solar power and climate protection conferences
We examined climate protection from a variety of angles. Along the way, we have explained why the
future of energy will move away from coal, oil and gas and more towards renewable energies such as
solar or wind power and what Germany is already doing to achieve this. Major policy decisions and
climate protection conferences were also regularly covered. Here, a recurring theme has been the lack
of cooperation between governments around the world to enact joint measures for climate protection.
Most recently, we reported on the planned withdrawal of the USA from the Paris climate protection
agreement at the end of 2017.
Where are we today?
Much remains to be done regarding climate protection. We will therefore continue to
newcomer 08–10/2018 #50 handelsblattmachtschule.de/newcomer
cover this topic in future issues of the Handelsblatt Newcomer. One aspect of our
coverage will be how we can adapt to the impacts of climate change. We are already
feeling the effects of climate change in the form of severe weather events such as major September 2017
heat waves and heavy rains. Issue 45
Foto: iStock | sarkophoto
newcomer review 3
Europe and the EU
The European Union (EU) influences our every-
day life. It secures peace on our continent and
promotes cooperation among the nations. The
euro simplifies holidays abroad, while businesses
and consumers benefit in many ways from open
borders. But the EU is also constantly changing
as many Handelsblatt Newcomer articles from the
past ten years have shown.
The debt crisis, the euro and Brexit
Europe has its fair share of problems – this could be seen in our
first issue in November 2008: This was the first time, but certainly
Consumer protection not the last, that we covered the financial and economic crisis that
wound up leading to a sovereign debt crisis in Greece. The Handels-
Chewing gum at the supermarket checkout, a new blatt Newcomer has also reported on EU institutions and their roles,
smartphone, a new app for 99 cents: Products the accession of new states, the future of the euro, the fight against
are offered to us every day – and we buy a lot of youth unemployment and the dispute over the admission of refu-
them. Laws, consumer protection associations, gees. Another topic that we have been following closely for about
three years now is Britain’s withdrawal from the EU (Brexit).
citizens’ initiatives and the media all play a role in
highlighting the potential pitfalls for consumers –
as does the Handelsblatt Newcomer. What does the future hold?
The EU will remain a key focus. After all, the EU is a constant
Data protection and food source of news and discussion. But one thing is sure:
The Handelsblatt Newcomer has written about data protection The European states can only survive together
relatively often. In 2010, for example, we reported on the increasing – and cooperation requires a willingness to
number of data breaches at large corporations and questioned the compromise. We look forward to keeping
advantages of “big data applications” in 2016. Just recently, issue 49 you up-to-date on these and other im-
examined the data scandal at Facebook. portant topics in future issues!
Another big topic has been nutrition: The amount of sugar con-
tained in ketchup, what health risks does Bubble Tea, which was
trendy in 2012, pose and what are the benefits of “traffic light”
labelling for food?
08–10/2018 #50 handelsblattmachtschule.de/newcomer
What’s next?
Educating students as consumers and informing them about risks will
continue to be an essential task in the future. The ongoing rise of digiti-
zation poses an especially significant challenge in this area. As users, we
Fotos: iStock | PeopleImages ; gettyimages | SOPA Images / Kontributor
need to be aware of the role we play in shaping new technologies.
H
NEWCOMER April 2013
AUSGABE 23
Bye-bye, EU Madrid wurde Cameron dafür
kritisiert, im eigenen Land aber
auch bejubelt. Auf der Insel gibt es
SÜSSIGKEITEN
Wie die Branche
darauf reagiert,
dass immer mehr
nämlich einige Euro-Skeptiker.
Menschen gesünder
Trotzdem wurden auch leben wollen.
Anti-Austritts-Stimmen unter SEITEN 2/3
britischen Politikern laut. Groß-
britannien ist nach Deutschland
FERNSEHEN
und Frankreich die drittgrößte Der neue Rundfunk-
Volkswirtschaft in Europa. Die beitrag verärgert
Kritiker befürchten, dass sich das viele Deutsche.
durch Camerons Ankündigung SEITE 5
ändern könnte. Ihre Sorge: In der
langen Zeit bis zur Entscheidung BEST OF AUSBILDUNG
herrscht eine große Unsicherheit, Wie die Eltern bei
die Menschen und Unternehmen der Berufswahl
möglicherweise von größeren ihrer Kinder helfen
Anschaffungen oder Investitio- können.
nen abhält. Das wiederum würde SONDERSEITEN I BIS IV
newcomer
dazu führen, dass Arbeitsplätze
wegfallen und das Wirtschafts- GESAGT ...
wachstum sinkt. Nach einer
Analyse des Wirtschaftsinstituts ››Vergleichen Sie
NIESR könnte das Bruttoinlands- es mit dem Kinder-
produkt (BIP), also der Wert aller spielplatz. Auch
Waren und Dienstleistungen, die die Menschen, die
keine Kinder haben,
in einem Jahr in Großbritannien
müssen [...] für
hergestellt werden, dauerhaft um
diese Infrastruktur
2,5 Prozent sinken. 2012 lag das mitzahlen.‹‹
BIP bei 1,9 Billionen Euro.
Leiden würden aber auch die Monika Piel zum
Rundfunkbeitrag:
Der britische Regierungschef David Cameron anderen EU-Länder – also auch Als sie das
Deutschland. Denn die EU-Mit- sagte, war sie
glieder haben in Europa einen Intendantin des
Der britische Regierungschef droht damit, dass Binnenmarkt geschaffen, in dem WDR (Seite 5)
sein Land aus der Europäischen Union austritt. es zum Beispiel keine Zölle gibt
und in dem Produkte, die in ei- Handelsblatt
Das würde allen EU-Mitgliedern schaden. nem EU-Land erlaubt sind, auch Newcomer
in den anderen Ländern verkauft auf Englisch
Redaktion Handelsblatt Düsseldorf
der EU infrage stellt, wird in die werden dürfen. Wenn das weg-
S
Eine englische Über-
o richtig wohl haben sich Geschichtsbücher eingehen. Spä- fällt, müssen sich Unternehmen setzung des Handelsblatt
die Briten in der Europäi- testens Ende 2017
Bis 2017 sollen die mit mehr Bürokra- Newcomers gibt es kos-
tenlos auf unserer Inter-
schen Union (EU) eigentlich sollen die Wähler tie herumärgern
noch nie gefühlt. Doch dass der in Großbritannien Briten über den EU- und haben höhere netseite als PDF.
britische Regierungschef David darüber abstim- Austritt entscheiden. Kosten. Von der
Mehr Infos unter:
www.handelsblattmacht-
Cameron jetzt sogar die komplet- men, ob ihr Land in der EU bleibt Entscheidung der Briten hängt schule.de/newcomer
te Mitgliedschaft seines Landes in oder aussteigt. Von Helsinki bis also einiges ab.
April 2013 www.handelsblattmachtschule.de/newcomer Fotos: Ina Fassbender/Reuters/Corbis; Bimal Sharma/Demotix/Corbis, Image Source/Corbis, Neil Guegan/Corbis
Issue 23 Newcomer_23.indd 1 07.04.13 21:57
4 newcomer Chatroom
Understanding
the economy
Shopping, looking for a holiday job, registering at the fitness centre,
travelling – we all make economic decisions every day. This makes it all
the more important to understand the economic principles and
interrelationships. We are not alone in this opinion.
and
“Economy
Fotos: Lendstar; Bundesregierung/Kugler; Sebastian Damberger; Deutsche Bahn AG; Juergen Weyrich; whylder; privat; Spickzettel: ©rzaru - stock.adobe.com; Unsplash: G. Crescoli
na nc e ar e
fi
ut
anything b
ey are
boring. Th “Whether in
a large
g topics
fascinatin corporation,
at a flea
at of fe r great market or wi
th ly thin our
– particular own four wa
potential be
lls, we
So , d on ’t encounter fu ntage of
digital age. ndamen- “Take adva
in today’s ive in and
learn!” ever ywhere
tal economic
principles y op po rtunity to
ated – d we go. Unde ever
intimid rstanding th ou t eco-
e fi ntech
principles th
erefore help ese learn ab
nder of th s us not only es at an
Fizia, co -f
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Je nn ifer a wide variety e. Critically
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situations as early stag
co m pa
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examin
lf an d form your
Julia von Walc
ke -Schuldt, , in fo rm yourse ad an
at the Christia economics te sertio ns help you le
nischule in Lü acher n. This will
ne burg own opinio
t life.”
independen
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aier, Fe de
Pete r Alt m
om ic s an d En ergy
Econ
“As an animal lover,
I am especially
interested in how
business effects education
pets and livestock – “Economic
e a la ng uage
I want to ensure that is lik
s us to
they are well-treated that enable
rstand
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08–10/2018 #50 handelsblattmachtschule.de/newcomer
te to y and ic know
their species. Economics help
s me the econom e dge m e
ans more
l-
learn how I can support this caus et y. H av in ga indepen
e.” soci dence in
m m an d of
Jolina Biesold, Jahrgang 8 good co everyda
y life as
Theodor-Heuss- Gemeinschaftssc is la ng ua ge allows us as profe well
hule in Preetz th ” ssionally
nversation. instance . For
to be pa rt of the co to estab
, if you w
a nt
Economic up, you lish a sta
Institute of should k rt-
in ski (left, interrela now abo
Ha ns Ka m Fo ck en br ock tionship u t e co n o m
an d Dieter ndelsblatt everyth s. But ec ic
Educ ation) ito rs of th e Ha ing. onomics
not for sa The best things
la tt) , ed isn’t
(H andelsb in life are
le: Love
Newcom er and trust
.”
R ich ard
Lu tz , C E
O D euts
ch e B ah
n AG
“A good general educa-
tion should include a
basic knowledge of
economics. When you
later earn your first “The topic of
paycheck or negotiate digital
entrepreneurs
a possible partnership hip and
digital profes
with a sponsor as an sions
is vital for man
athlete, understanding these economic y stu-
newcomer
dents today.
Schools
relationships allows you to face the need to keep
up with
future with confidence.” this demand.
”
Og uz Yilm az
Kathrin Boron-Kölm , forme r Youtu
founder of th be r and
Four-time Olympic rowing champion e creative ag
ency Whylde
r
Companies & Markets 5
Let the good times roll Professional profile
You can experience nearly anything from the comfort of your Event Manager
own home via the internet. Nevertheless, the events business Professional multi-tasker
is booming – and has developed into an industry of its own.
Wiebke Ammen, Institute of Economic
Education at Oldenburg
Joachim Hofer, Handelsblatt Munich However, the event industry is not without prob-
lems. For instance, the BDV is critical of the fact One might think that personal
E
d Sheeran has made it. Just ten years that organizers have hardly benefited from this meetings have become less critical
ago, the Briton was performing in mod- recent boom in business. On the one hand, the for companies due to digitization.
est clubs in London. Now, the 27-year- artists are earning more and more. On the other, But, the opposite is the case:
old fills entire football stadiums. The cheapest the costs for productions – such as renting con- Nothing can beat personal interac-
tickets often cost upwards of 80 euros. cert halls, stage equipment and arranging neces- tion for making contacts, building
With Spotify, you can listen to practically sary security – have risen rapidly. a network (see cheat sheet) or
any song ever produced within a few seconds; In actual fact, many companies belong to improving collaboration among
with Netflix, you can watch any film. Neverthe- the event business, including security service colleagues. Events allow this to
Illustration Berufsbild: David Biskup Foto: pexels.com | anna-m. weber; Spickzettel: ©rzaru - stock.adobe.com
less, many people still value shared experienc- providers, toilet rental companies and caterers. happen – whether conferences,
es: whether concerts, sporting events or confer- Though Ed Sheeran’s name is on the ticket, it trade fairs or company celebra-
ences. The events business is thriving. takes hundreds working in the background to tions.
08–10/2018 #50 handelsblattmachtschule.de/newcomer
This is reflected in the balance sheets of ma- stage a successful concert. Such events are usually organized
jor event organizers. Since 2006, the revenue of by event managers who work
the US group Live Nation Entertainment has at event agencies. Their task is
more than tripled to over ten billion dollars. to plan and organize the event
The company operates around the world; for together with the customer:
instance, it organizes the Rock am Ring and Searching for rooms, booking ca-
Rock im Park festivals in Germany. They also terers and live acts, organizing
market bands like U2. In Europe, Live Nation’s equipment – all while keeping
biggest competition comes from CTS Eventim. a close eye on their budget.
Over the past twelve years, the revenue of the Network As an event manager, you must
listed Munich-based company has quadrupled A network cons
ists of the vario
be creative, respond quickly to
and business co us private
to more than one billion euros. ntacts and relati needs and be able to work in
that a person onships
The entire German events industry generated has. However, a large team. You can become
beyond direct it also extends
connections to
revenue of around five billion euros between 1 contacts of yo include the an event manager through an
ur contacts. In
ing a good netw business, hav-
July 2016 and 30 June 2017. This means that reve- ork can lead to apprenticeship or a university
generate new better jobs,
nues in this sector of the economy have risen by business or pr degree.
to problems. Th ovide solution
at is why vario s
about a third in three years according to the Fed- working sites ex us online net- Have you ever considered this
ist, e.g. Xing or
LinkedIn.
newcomer
eral Association of the Event Industry (BDV). › handelsblattm profession? Organizing a class
achtschule.de
/spickzettel
Tour operators and hotels also benefit from party is a great way to get a feel
concerts and festivals. “Music events are often for this occupation.
the reason for day trips or holidays with over-
night stays,” explains Jens Michow, President of
the BDV. Germans take about ten million such Why are concert ticket prices soaring? More information available at:
trips to attend music events annually. › orange.handelsblatt.com/konzertkarten › berufenet.arbeitsagentur.de/berufenet
6 newcomer write
Happy 50th!
Crazy! We have published 50 issues of the Handelsblatt Newcomer over the
last ten years. But how is the newspaper produced? Allow us to explain...
Amelie Jacobs und Tim Schönberger (Year 11), in Düsseldorf. There, we have the chance to
student editorial board members of the Handelsblatt
Newcomer
clarify general questions with our colleagues
at the Handelsblatt and express our thoughts,
V
arious people write the articles in the wishes and critiques about the Handelsblatt
Handelsblatt Newcomer: editors I am proud when my cartoons Newcomer.
from Handelsblatt, researchers from are printed, and I get positive During our last visit, we learned how the
08–10/2018 #50 handelsblattmachtschule.de/newcomer
the Institute of Economic Education (IÖB) and feedback on them. daily editions of the business newspaper are
the student editorial staff. The student edito- produced: from the first editorial meeting in
rial staff consists of 15 students from Helene- Amelie Jacobs, Year 11 the morning, planning the pages and layout to
STUDENT EDITORIAL BOARD MEMBER
Lange-Schule in Oldenburg. As part of a work- proofreading and sending the data to the
ing group, we meet once a month at the IÖB to printer. Together with the head of the online
Foto: privat, Karikatur: Amelie Jacobs (11. Klasse); iStock | Hulinska_Yevheniia
develop topics and discuss the Newcomer that portal “Orange by Handelsblatt”, we also con-
sidered how the portal could more effectively
reach its target group – pupils and students.
All in all, we find the work as student edi-
tors very enriching and interesting. It allows us
to develop a feel for topics as well as team-
I enjoy working together in this work, planning and organizational skills.
team where we treat one
another as equals.
Hanne Hägele, 2018 Graduate
STUDENT EDITORIAL BOARD MEMBER
newcomer
I take part in the Handelsblatt
is currently in progress. We check whether the Newcomer to stimulate discus-
texts are easy to understand and contain the
sion among students with my
necessary information from the pupil’s point
of view.
articles on economic topics.
A highlight of our editorial work is the an-
Marie Lügger, Year 12
nual visit to our big brother, the Handelsblatt STUDENT EDITORIAL BOARD MEMBER
newcomers write 7
Do we need cash?
Pupils from Oldenburg made a film tackling
Interview
this question and took first place in the sec-
ondary level I category of the nationwide Heist to the future
economic competition econo=me.
In secondary level II, a docutainment
Emma Bocklage, Paula Krawczuk, bloopers; there was a lot to laugh film* by pupils at RBZ Wirtschaft Kiel
Mai-Linh Peeks (Year 9),
Altes Gymnasium Oldenburg
about. claimed first place.
Altogether, we worked on our
project for several months and What’s your film about?
L
iz isn’t sure: Would a cash- had a lot of fun. We also gained Jula Henke: A gang of bank robbers travels
less world be a better one? a much better understanding of into the future and wants to rob a bank there.
Sure, it’d be more practical, the topic by working on the film But because there is no more cash, the three
the cartoon character muses. But than we would have just from our encounter some unexpected obstacles. The
all her purchases would also be textbook. plot is interrupted by explanatory sequences
very easy to track. Liz is the main in which Jette and I explain the economic
character in our cartoon about background.
cash. We shot the film as part of
our economics lessons for the Why did you choose such a unique film?
econo=me competition. Niklas Kielmann: We are all very keen about
As we discussed ideas, we film projects. For example, we made some
*All winning entries
quickly realized that most of us image films for schools with our own small
from 2018 can be
were a bit camera shy. That’s viewed on this page: film production company. That’s how we
what led to the idea to work with › econo-me.de
came up with this idea. It did, however, take
cartoons and use spoken text to us a while to agree on a concept that we
illuminate the impacts of going JOIN thought could appealingly illustrate the topic.
cashless on areas like undeclared in now Eventually, we had the idea to use explanato-
!
work, data protection, crime ry sequences that break up the action.
and the cost of cashless payment
transactions for small amounts. How was the production process?
We were able to work on our Jette Beyer: No project runs completely
The pupil competition for econo-
project during class. We used this mic and financial affairs econo=me smoothly. Some circumstances arose that
time to research and create the is now entering the next round. made changes in the shooting schedule nec-
character design for Liz. When Until 28 February 2019, school essary. For instance, Martina, who plays the
groups from grade 7 and upwards
08–10/2018 #50 handelsblattmachtschule.de/newcomer
we felt we had collected enough gang leader, was meant to be a boy. Or: the
can participate. The topic this time
material, we started working on battery of our “getaway car” died and need-
is: “What is our money worth?”
the script and recording the audio. Prizes valued at more than 50,000 ed a recharge. In retrospect, however, we all
Recording day was one of the euros are up for grabs. More infor- agree that these changes made the film even
most enjoyable. We had so many mation is available at: econo-me.de more special.
What did you learn from the competition?
Jula Henke: On the one hand, we gained
more experience in film production. On the
other hand, this was the first time we con-
sidered the possibility of a cashless society.
After a lot of research, we began to see the
consequences that such a change would
bring.
We think it is important to deal with such
forward-looking topics at an early stage and,
thanks to the competition, we feel better
newcomer
informed and can better assess the pros and
cons of cash on society.
Foto: Uta Wagner
All the winners of the econo=me 2018 student competition.
8 Time-out
FÜR ALLE, DIE Is it true that... *
BEI ‚DIVIDENDE‘
NICHT AN MATHE,
SONDERN AN
... many of the top
GEWINN DENKEN.
Für Jugendliche. Von Jugendlichen.
50 companies are
tech companies?
Eure Themen. Und was dahintersteckt.
www.orange-hb.com
The list of the 50 most valuable companies in the world
shows that US tech companies are particularly strong.
Ulf Sommer, Handelsblatt Düsseldorf es in the ranking of the most valuable compa-
Impressum nies. After that, the picture becomes more di-
T
he value of a company is measured on verse. With a total of 16 companies, the IT sector
Herausgeber: Dieter Fockenbrock, V.i.S.d.P. the stock exchange by its share price represents the largest group among the top 50
(Handelsblatt) und Hans Kaminski
(Institut für Ökonomische Bildung IÖB, Uni multiplied by the number of shares is- companies. But the other companies come
Oldenburg) sued by the company. If a company issues 1 mil- from traditional industries such as pharmaceu-
Konzept: Katrin Eggert, Dieter Fockenbrock,
Hans Kaminski, Michael Koch
lion shares with a market price of EUR 20 per ticals, banking, oil or consumption. IT may
Redaktion: Melanie Rübartsch share, the company is worth EUR 20 million on dominate the world, but many other sectors are
Creative Director: Regina Baierl
Artdirector: Silke Herwig
the stock exchange; the term used to describe performing well too.
Objektleitung: Dominik Baedorf this value is market capitalization. Apple’s mar- One other statistic is notable: 30 of the 50
Koordination: Gwen Schreiber, Melanie
ket capitalization is just under 870 billion euros most valuable corporations are headquartered
Rübartsch
Layout und Fotos: Sandra Janzsó, Corinna Thiel (as of early August 2018) – more than any other in the USA. The world’s largest economy thus
Englische Übersetzung: John Dalbey für
company in the world. Tech companies like remains the undisputed leader on the stock
PONS GmbH
Verlag: Handelsblatt GmbH Amazon, Alphabet (Google), Microsoft and markets. Its lead has even increased in recent
Geschäftsführung: Frank Dopheide, Facebook also occupy spots in the next six plac- years.
Ingo Rieper, Gerrit Schumann
Toulouser Allee 27, 40211 Düsseldorf,
Tel.: +49 (0) 211-887-0 *Suggestions for future “Is it true that” questions can be submitted at:
Druck: kuncke druck GmbH, › hb.schule@vhb.de
Kornkamp 24, 22926 Ahrensburg
Mitarbeiter dieser Ausgabe: Jette Beyer, Emma
Bocklage, Jula Henke, Niklas Kielmann, Paula
Krawczuk, Mai-Linh Peeks; Lehrer und Schüler
der Helene-Lange-Schule Oldenburg (Ortrud
Reuter-Kaminski, Hanna Engelmann, Terje Frisse,
Amelie Jacobs, Hanne Hägele, Emma Jensen,
Marie Lügger, Tomma Otzen, Freia Rose-Borsum,
Tim Schönberger, Kaja Schönborn, Lilly Sophie
08–10/2018 #50 handelsblattmachtschule.de/newcomer
Sellere, Ida Stubbe, Imke Thomssen, Paul Wei-
ßer, Anton Zab)
Fragen und Feedback: hb.schule@vhb.de
Handelsblatt Newcomer erscheint alle zwei
Monate.
Vokabeln
Deutsch Englisch Deutsch Englisch
accession Beitritt pitfall Falle
Kostenlos für Ihre
Schüler ordern appealingly ansprechend proofreading Korrektur lesen
appropriate geeignet recurring wiederkehrend
Hier können Lehrkräfte den
assertion Behauptung to be listed hier börsennotiert
Handelsblatt Newcomer für ihre
Schüler bestellen: blooper Patzer to enact sth. etw. beschließen
› handelsblattmachtschule.de/newcomer es schaffen
getaway car Fluchtauto to make it
Illustrationen: Designed by rocketpixel / Freepik
(i.S.v. erfolgreich sein)
heist Raubüberfall undeclared work Schwarzarbeit
in retrospect im Nachhinein undisputed unbestritten
Handelsblatt intimidated eingeschüchtert
Newcomer let it roll ab die Post
newcomer
auf Englisch modest bescheiden
Hier steht der Handelsblatt
obstacle Hindernis The next H
Newcomer in englischer Über- newcomer
will appear in
setzung als kostenloses PDF zum November 20
18 .
Download bereit. It will cover nu
merous topics
including the ,
› handelsblattmachtschule.de/newcomer packaging
industry.
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