NITORI HOLDINGS CORPORATE PROFILE
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Nitori Holdings Co., Ltd. [Corporate Profile] NITORI HOLDINGS CORPORATE PROFILE
The NITORI Group
To provide the foundation of prosperous home living to the global community.
Based on the dream, the NITORI Group has outlined a long-term
vision and is devoting all of its energy to achieving this Dream
The NITORI Group comprises several companies, including: Nitori Co., Ltd., which deals in the planning and sale of home
[Mission Statement]
To provide the foundation of prosperous
furnishings and home décor; NITORI FURNITURE Co., Ltd., which manufactures furniture in Vietnam; our logistics arm Home
Logistics Co., Ltd.; Nitori Public Co., Ltd. for advertising and publicity; insurance provider Nitori Facility Co., Ltd.; and HOME home living to the global community.
DECO Co., Ltd., which oversees the development, procurement, and manufacturing of curtains.
By clarifying the functional roles and responsibilities within the group, we are able to deliver more agile and flexible management
and enhance our continuing corporate value in this rapidly changing business environment.
[Vision Statement]
2022
1,000 stores $10 billion in sales
Revolutionize home living by expanding on areas
[Import Agent Companies] with high market share.
Nitori Taicang Trading & Logistics Co., Ltd.
Trading, Planning & Development, NITORI TRADING VIETNAM COMPANY LIMITED
NITORI (MALAYSIA) SDN. BHD.
and Logistics Functions NITORI TRADING THAILAND Co., Ltd.
NITORI INDIA PRIVATE LIMITED
[Logistics Company]
Home Logistics Co., Ltd.
2032 3,000 stores $30 billion in sales
To become the company known for promoting a more prosperous living
Advertising and
Publicity Functions to the global community.
Manufacturing
Functions [Advertising Agency]
Nitori Public Co., Ltd.
Nitori
Holdings Co., Ltd. [Welcome Message] “Enriching the homes of Japanese people in the same way as America does”
The United States I saw with my own eyes in 1972 left me amazed and deeply impressed.
[Holding Company] [Facility Management]
[Insurance Agent Business]
Prices were a third of what they were in Japan, quality was considered from the users’ perspective,
Nitori Facility Co., Ltd.
product lines were coordinated by color and style, and to make all of this a reality were thousands of
Facility chain stores supporting “everyday living” for the general public. “Someday, I want to build stores
Management like that”, “I want a company which can contribute to enriching people’s daily life”. The NITORI
Functions [Store Management Companies] Group is driving its business based on those original ideas of passion, empathy and determination.
Nitori Co., Ltd. And now, rooted in the dream of “providing the foundation of prosperous home living to the global
∙ HOME FURNISHING STORE
∙ HOME FASHION STORE community”, we are extending that
∙ NITORI MALL
∙ DECOHOME challenge towards the world. Regardless of
∙ Online Shopping Business industry practice or successful past
∙ Renovation Business
Sales Activities ∙ Corporate Sales Business etc. experiences, the meaning of our company’s
existence is to repeatedly refuse to be
satisfied with the status quo and to
continue to provide a sense of richness to
[Overseas Sales Companies] our customers. In order to keep “Offering
Nitori Taiwan Co., Ltd. the Unexpected”, not only for our
NITORI USA, INC.
[Curtain Manufacturing Factory] Nitori (China) Investments Co., Ltd. customers, but also for all of our
HOME DECO CO., LTD. stakeholders, we will continually challenge
Nitori Holdings Co., Ltd. Nitori Holdings Co., Ltd.
ourselves to improve and innovate for Chairman and CEO President and COO
[Overseas Manufacturing Companies] many more years to come.
NITORI FURNITURE VIETNAM EPE Akio Nitori Toshiyuki Shirai
Nitori Furniture Ba Ria-Vung Tau Co., Ltd.
1 NITORI HOLDINGS CORPORATE PROFILE NITORI HOLDINGS CORPORATE PROFILE 2
The NITORI Group Businesses
Positioning ourselves as a true Business to Other Businesses Interior Renovation Business
“LIFE STYLE SUGGESTION COMPANY,”
Handling everything from goods to construction work
At NITORI, we have evolved the concept of “total coordination” to launch an
Product Development Capabilities Transforming
utilizing a wide range of business fields
interior renovation business for homes, stores, and other facilities. We offer a
Conventional Wisdom Regarding BtoB full renovation service that cover everything from system-baths, toilets, and
10 rapidly evolving main categories: other interior work, through to construction, with a focus on proprietary
●Offices ●Commercial Facilities ●Restaurants ●Medical Facilities ●Welfare Facilities products such as kitchen systems and restroom sink units. The service is not
The NITORI Group has developed a range of businesses so customers can style their homes the way they like
●Various Show Rooms ●Residence-Related Business (Dorms, Furnished Apartments)
and enjoy a prosperous life. In order to deliver a true luxurious lifestyle for all people in a variety of ways, simply about replacing existing units, but rather about offering added value
●Hotel and Accommodation Facilities ●Schools and Educational Facilities ●Model Rooms
through a total coordination service using NITORI’s furniture and home ware
we endeavor to expand our range for the future too.
In our BtoB business, we are provide low-cost and coordinated proposals in to fully complement the renovation. NITORI’s business model of doing
order to realize “offering the unexpected.” We want to provide spaces that everything in-house gives rise to our new way of doing business.
Our Stores will delight both out clients and their customers through proposals that not
only meet the required functions and conditions, but also exceed their
expectations. Through NITORI BUSINESS, we aim to continue growing
forward in order to actualize work style reform and contribute to the
creation of comfortable social environment.
Aggressive store expansion in urban areas
to meet all our customers’ needs Showroom
Since the opening of the NITORI Printemps Ginza store (now Marronnier Gate
Ginza) in 2015, we have opened outlets in new locations such as department
stores in Shinjuku and Ikebukuro, and Shibuya, opening new stores every year
both at home and abroad. There is a heavy emphasis on in-store coordination, Manufacturing Business
and with the most fashionable products being carefully selected from our regular
NITORI product range we are developing a sales floor with a fresh, new lifestyle
approach. We will continue to revolutionize and make improvements so that
those not already familiar with our brand can experience and feel the joy of
NITORI’s total home coordination. Furniture manufacturing which supports the ideas of Developing, Manufacturing, and Distributing Products
“Product Power” and “Offering the Unexpected” that Realize Coordinated Window Areas
We are manufacturing furniture in our fully-owned factories in Vietnam HOME DECO is an example of the type of
Development of a brand new store format, and advancement using materials sourced from places such as Europe, New Zealand, Chile, manufacturing-logistics-retail sales business
into new markets, in line with our future store-opening strategy and the Association of Southeast Asian Nations (ASEAN). Work at the that NITORI aims to create. It engages in the
factories builds on the know-how acquired from years of OEM furniture purchase and sale of ready-made curtains
NITORI has been opening its stores in locations with a population of 200,000~400,000 in the area. However, in order production in China and and the production and processing of
to encourage customers to visit our stores more frequently, there was a need to create a new and smaller store Thailand. In order to provide custom curtains. In addition to importing
format that would work for areas with smaller populations. even better products at even ready-made curtains from places including
DECO HOME is a form of store that offer a fun shopping experience with a wide range of items, particularly seasonal better prices we are China, Vietnam, and Turkey, it also oversees
and decorative goods targeted at women. In addition to developing original products, it is also used to try new store proactively developing the production of custom curtains in
design and operation ideas. overseas strategies for the factories in Japan. This enables it to supply a
sourcing of materials and greater number of customers with low-cost,
skills training. high-quality curtains as part of proposals to
Home goods, fashion and food services: realize prosperous home living through
a shopping center designed from customers’ point of view coordinated window areas.
Any good-quality product that enhances people’s lives can be bought conveniently with
Logistics Business Publicity Business
“one-stop shopping”: this is NITORI’s idea of a shopping center that is designed from a
customer/user-centric perspective.
The “Power Center,” a type of shopping center that anchors fast-growing stores from
each retail model is very common in the U.S., but in Japan, it is rare, especially GMC or As an advertising company, NITORI PUBLIC has developed a wide range
realtor-operated shopping centers. Making a contribution to enhancing people’s lives Japan’s largest distribution center and of businesses that extend beyond the boundary of the NITORI Group
in the areas where they live by promoting “NITORI MALL” is NITORI’s new “DREAM”. advanced distribution system NITORI PUBLIC is an integrated advertising
Home Logistics creates an efficient distribution network which aims for the agency which provides a variety of
fast delivery of products to the vast network of retail shops throughout the services, including strategic communica-
From creating spaces for stores to insurance country, reduction of delivery costs, and warehousing of products developed tion planning, advertising and sales
overseas. By helping to reduce promotion. We currently conduct marketing
NITORI FACILITY handles maintenance duties in order to keep the stores and these costs between the point of work for several clients, including real
offices of the NITORI Group in an optimal condition, and pursues the goal of manufacture and end-user, estate companies and travel agencies. We
creating an ideal space where our customers can feel comfortable, while Home Logistics contributes to have recently also been putting efforts into
reducing the maintenance cost at the same time. Furthermore, as an insurance NITORI’s affordable prices. Our developing novelty goods. Through
agency dealing with both life insurance and liability insurance, we support our aim is to give value back to the learning more from its dealings with a wide
customers and employees to design their future in a way that is both satisfactory In-store insurance shop: “NITORI no hoken + Life salon” customer by fully optimizing the range of different enterprises, NITORI
(at NITORI Minami-suna store) distribution process on a global PUBLIC aims to play a role in enhancing
and reliable.
perspective. the value of the entire NITORI Group. Poster for Sapporo Autumn Fest 2018
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The NITORI Way
Our way to keep
“Offering the Unexpected”
By establishing our own distinctive “Manufacturing, Logistics and Retail Sales”
business model, we are able to offer products that improve the quality of life of our customers.
Meeting our customers’ expectations is our pleasure.
That is why we keep offering products with highly consistent quality at prices that are easily within reach for everybody.
Our manufacturing is always based All parts are managed individually in-house,
on the customer’s perspective Coordination Proposal Raw material procurement from all over the world from the parts manufacturing stage onwards
To create a better Products coordinated We do not leave raw We direct and manage
everyday life for our by color, pattern, and material procurement manufacturing all the
customers, we develop style are developed to others. We collect way through produc-
products by undertak- from scratch. NITORI is information about tion. NITORI’s system
ing research from the able to offer fresh, new potential sourcing creates products with
customer’s perspective. styles with these areas and then visit consistent quality.
natural designs. the areas before we
begin procurement.
Market Research
Product Planning Product Raw Material
Manufacturing
Development Procurement
In order to offer the “Unexpected” in our products, we place emphasis on the following 3 key elements:
We do everything in-house, from product planning, 1 Affordability prices that make products easily obtainable.
Components of
manufacturing and logistics through to retail sales: “Offering the Unexpected” 2 Quality and Functionality use-appropriate quality and functionality.
All of our products provide “Unexpected Value”. 3 Coordination
1) a full range of products to support each usage scenario.
2) the above are linked by style and color.
Import and
Call Center Sales Quality Check
Logistics
Enjoy shopping without having to worry
Improving customer satisfaction too much about the price Even our logistics is self-run Quality responsibility for all items
By swiftly sharing customer By streamlining We have built our own For our customers to be
feedback to relevant operations NITORI distribution network, able to use our products
departments it enables us creates an enjoyable from product with peace of mind, we
to provide an even better shopping experience for importation to delivery evaluate safety and
service, improve our all its customers. to customers. Using the quality from every
latest systems, NITORI angle. Products will hit
products and increase is streamlining its
customer satisfaction. the store shelves only if
operations and they conform to our
lowering costs. strict standards.
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NITORI Group’s Global Expansion
Our Manufacturing system behind Stores that match
Our Stores
“Offering the Unexpected” our customers’ lifestyles
Manufacturing
In order to bring “prosperous home living” to our customers, we are continually NITORI has launched various types of stores in Japan and has accelerated efforts to expand
working to improve manufacturing efficiency, enhance quality, and deliver products stores overseas to make sure our customers can freely coordinate their living space and enjoy
that will satisfy their needs. prosperous home living. For global business deployment, we will develop products which will
only be available in respective countries while promoting the development of products that can
be used globally. Through these measures, we will establish a world-class NITORI brand and
offer more prosperous living to the global community.
Realizing “Offering the Unexpected”
with thorough cost-awareness
By 2032:
At NITORI, we have created our own original procurement and
manufacturing systems in order to stably provide customers with
products at low prices, while maintaining quality.
In raw material procurement, we plan backwards from the prices
In product development, NITORI has created a series of original
products while constantly taking on challenges and realizing
innovation. We reexamine all materials and product parts and repeat
scientific verification without being tied down to existing concepts.
3,000
Stores
which customers are asking for, and thoroughly check not only Since quality control of products produced overseas and improving
quality and performance, but also cost conditions. productivity are our major challenges, we have opened offices in
We negotiate with oversea manufacturers and procure raw materials various Asian countries to provide on-the-ground support, ranging
from around the world. These raw materials are sent directly to from process management for production enhancement, to
factories that meet NITORI’s quality standards to create our inspection and loss-rate management. These systems which secure
products, which approximately 90% are imported from oversea. product quality, stabilize productions, and thorough cost
consciousness make “Offering the Unexpected” possible and lead to
gaining greater support from our customers.
In order to offer even better products, we will continue to expand our own NITORI’s manufacturing system,
transcending boundaries and regions.
● NITORI FURNITURE Bà Rịa-Vũng Tàu ● NITORI FURNITURE Vietnam
We have constructed a factory with an area of approximately 400,000 This factory, with an area of over 48,000 tsubo (over 1.7 million square
square meters in Bà Rịa-Vũng Tàu Province in southern Vietnam. The feet), is located in the Quang Minh Industrial Zone in Me Linh District,
production of the mattresses started in October 2017, and we intend just a short drive from Hanoi, Vietnam’s capital. Approximately 90% of
to expand the types of products produced at the factory. Furthermore, the 5,000 employees working at the factory are women.
Offering “Total Coordination” to help customers enjoy Change in Ratio of Stores between Domestic and Overseas (Planned)
our plans for the factory not only include the furniture business, but a more fulfilling lifestyle Domestic Overseas
also a new fabric business, giving it a role as an important product
supply location supporting the NITORI Group’s future growth.
2017
Not only do NITORI’s products offer a variety of colors, patterns and (Actual) 89% 11%
materials for customers to choose from according to their particular
lifestyle, they are also designed to easily coordinate with other
Please visit the website for more details on NITORI’s global expansion. products. To make it easier and more convenient for our customers to 2022
(Planned) 74% 26%
select the products they want, NITORI explores new locations and opens
TOP > Our Business > Report on Global Business Front Line: Dream toward the world https://www.nitorihd.co.jp/division/special/ new stores every year. Also, in order to deliver our products into the
hands of customers overseas, we are aggressively moving forward with 2032
opening new stores outside Japan. (Planned) 33% 67%
0 20 40 60 80 100（%）
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NITORI Group’s Corporate Social Responsibility
Please visit the website for more information.
TOP > CSR https://www.nitorihd.co.jp/csr/
Shaping a brighter future,
together with society
NITORI is able to work towards its “Dream” and “Vision”,
not just because of the Group’s employees but also down to the support it gets from its customers and clients,
and from all the people in the various communities around the world. Building on this important partnership
we have with many different people, NITORI continues to work towards achieving “prosperous home living”.
Together with our customers The NITORI organization Partnership with Our Clients Protecting the environment
● Product safety & quality control ● Awards for product safety ● Organizational rules ● Fair & just dealings ● Protecting the environment
● Courses on Skills / quality,
guidance, open house
Complete quality control throughout Received Minster’s Award from A structure which brings out the most Developing products with less impact
● Partnership with Logistics Society
the product’s life-cycle the Ministry of Economy, Trade and Industry in the individual on the environment
In NITORI, where approximately 90% of our products are for Best Contributor to Product Safety Received the Good Design Award In partnership with our clients
developed and imported by us (private brand), we set our Since launching our Quality Control Management Division for Developing Functional Products There are only 3 levels within the NITORI company The NITORI Group is implementing environmental
own original quality standards and work on improving in 2005, we have been continuously implementing various for fair and just dealings
quality on a daily basis. We carry out a rigorous in-house measures, including ensuring safety through total from Original Perspective structure; senior management (top), managers, and measures at every stage from manufacturing through
quality inspection before each new product launch and, if a staff. Because of this, it is relatively easy for ideas and to logistics and retail sales. Through developing
cooperation with contracted manufacturing partners, NITORI focuses on product development that aims to solve We believe that eliminating injustice, unfairness, or
problem is discovered, we send it back to the executing rigorous technical evaluations and measures complaints, dissatisfaction, and inconvenience for our improvements to flow up to the top from the work products made from more environmentally friendly
manufacturer with a request for improvement. The process floor, and conversely it is easy for senior management opaqueness and building trust with clients will lead to materials, the simplification of product packaging,
against accidents in the workplace, and providing customers. We strive to pursue products with usability that
is repeated until the high standard for quality is met.
education in management around the production site. only our unique manufacturing-logistics-retail sales to share instructions and give direction to everyone in a sustainable business, as we strive to establish a efforts to develop products using waste wood and
Additionally, when a defect is detected in a product, we do more “genuine partnership”.
not simply hand off the issue to the factory. We are These efforts have been highly regarded and in 2018 we business model can realize and provide at an affordable the company. NITORI ensures that every member plastic, and smaller packaging sizes, we have been
involved at every step of the way, including in-house were awarded a METI Minister’s Award in the Large price. Products that we have developed in this way have shares the same company aim and that each able to increase efficiencies in transportation and
investigation of the cause, development of a remedial Retailer category at METI’s 12th Annual Awards for Best been highly evaluated and have received the Good Design employee realizes their full potential within their own contribute to large reductions in CO2 emissions.
action plan, and providing training to support Contributors to Product Safety. This was our second Award since 2013. In 2018, four products received the area of work within the company. And as an
implementation of the corrective measure at the factory. consecutive year winning the award since 2016. NITORI award, including our “N-Click” self-assembly furniture. We
will continue to strive
organization, NITORI shows abilities beyond individual
NITORI develops the most affordable products while will continue striving to develop new products that will
always maintaining the highest level of quality, and we every day to embrace make the lifestyles of our customers in Japan more scales. We believe that [Time of Packing]
bear responsibility for our products from beginning to end. new technologies and prosperous. the constant turning of Company structure
We believe these two things are necessary to truly help deliver safe, reliable these “structural” (3 levels)
customers achieve a prosperous lifestyle. products that truly wheels helps us create 103㎝ * Image for illustration purposes only.
“offer the unexpected.” Main Awards Received our “organizational
2013 Temperature Adjustment Comforter “Smartcell” rules”. Top 16㎝
2014 Duvet Cover N GRIP 197㎝
Manager 97㎝
Awards received 2015 Down Comforter “Karufuwa” 28㎝ 28㎝
(Specialist)
2008 Large Retailer Category Silver Award 2015 Single Bonnell Coil Mattress PORTA2
2011 Large Retailer Category Director-General for Commerce and Distribution Award
2016 Karusara Bathrobe Staff
Large Retailer Category Director-General for Commerce,
2013
Distribution and Industrial Safety Policy’s Award 2017 Wide but Compact Futon Mattress In partnership with our clients
Large Manufacturer and Importer Category Director-General for Commerce, NClickbox
2014 Distribution and Industrial Safety Policy’s Award
2018 Super Lightweight Cookpot “Ukigumo”
2016 Large Retailer Category Minister of Trade, Economy, and Industry Award Lace Curtain “Econature”
Product development 2018 Large Retailer Category Minister of Trade, Economy, and Industry Award Curtain “Catch Clean”
Interaction with Society
Together with our employees ● Natural disaster relief aid ● Hokkaido aid fund ● Hokkaido tree planting project ● University lectures
● Sports sponsorship ● Cultural sponsorship ● NITORI International Scholarship Foundation ● NITORI Culture Foundation
● Recruitment & fair treatment ● Promoting diversity ● Personnel training ● Health & safety in the workplace
NITORI International Scholarship Foundation Supporting Cultural Activity – Activities Supporting Sports/
A system of education to cultivate true specialists (Public Interest Incorporated Foundation) Otaru Art Base NITORI Ladies Golf Tournament &
to benefit society Aiming towards a vibrant working environment NITORI Women’s Running Team
The NITORI Group has received support from Asian As part of our social contribution activities, and in
The amount invested for the training of one NITORI employee is approximately 2,600 Today, the world is changing and there are many ways in which we can work. At countries in many of our business activities, including order to contribute to the further development of We organize a ladies golf tournament with the goal of
dollars per year. The reason for focusing as much as this on staff training is because NITORI, we are making efforts to create a system in which employees from various product supply. The NITORI International Scholarship tourism in Hokkaido, we opened Otaru Art Base, giving an added boost to sports in Hokkaido. In
we at NITORI believe that in order to maximize growth of the business, nurturing the backgrounds can realize their own capabilities. Regardless of gender or nationality, Foundation was launched in March 2005 with the aim comprising four historic buildings in the heart of Otaru. addition, we promote marathon running as a sport
growth potential of each and every employee is more important than anything else. we aim to be a company which brings out the best in everyone. In order to achieve of repaying this favor. The foundation supports foreign The gallery has been well received by a large number that keeps people mentally and physically fit as part
Each year over 1,000 people take part in our training seminars in the U.S. Beginning 3,000 stores by 2032 we are proactively looking to hire new recruits on a global scale. students not only from Asia but from around the world, of people and is expected to record 200,000 annual of a fulfilling lifestyle. We have been working on
with theoretical training, trainees visit various locations and get to know products first Our aim is to create a workplace where it’s easy to work and everyone can share the as well as Japanese students. Going forward it aims to visitors. Through the facility, we will share the athlete development, particularly marathon runners,
hand. Each person should experience for themselves the NITORI mission of a same dream and vision. operate globally, extending support to students magnificence of culture and art with the world. via the NITORI Women’s Ladies Track & Field Club in
prosperous life and by immersing themselves in the American way of life and visiting studying not only in Japan, but also at universities an effort to contribute to local communities and
the large chain stores, employees overseas. society as a whole.
will be able to reconnect with the
NITORI dream and vision. From
training courses for new recruits
to top level management courses,
curriculums are structured around
the various stages of employee
development to energize
improvements in every
department.
The Louis C Tiffany
Stained Glass Gallery, Presenting the trophy to The NITORI Women’s
Seminars in the U.S. NJ meeting (NITORI women’s meeting) Overview of opened in 2018 the winner of the NITORI Running Team
Otaru Art Base (NITORI Museum of Art 1F) Ladies Golf Tournament
9 NITORI HOLDINGS CORPORATE PROFILE NITORI HOLDINGS CORPORATE PROFILE 10
www.nitorihd.co.jp/en/
Nitori Holdings Co., Ltd.
[Sapporo Head Office]
1-2-39 Shinkotoni 7-jo, Kita-ku, Sapporo, Hokkaido 001-0907
[Tokyo Head Quarter]
3-6-20, Kamiya, Kita-ku, Tokyo 115-0043
[Osaka Head Quarter]
1-1, Kamisu-cho, Toyonaka, Osaka 561-0823
Published February, 2019
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