Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc

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Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
Nordic Investor
Presentation
October 5, 2020

Ticker Nasdaq First North Premier: M8G
Ticker Xetra: M8G
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
Disclaimer
Cautionary note regarding forward-looking statements

This presentation contains forward-looking statements. These statements are based on current estimates and
projections    of     the    Board    of     Executive     Directors    and     currently   available    information.
Forward-looking statements are not guarantees of the future developments and results outlined therein. These are
dependent on a number of factors; they involve various risks and uncertainties; and they are based on assumptions
that may not prove to be accurate. Such risk factors include those discussed in Opportunities and Risks on pages 4 to
16 of the Company Description (Link: https://mgi.group/wp-content/uploads/2020/09/Media-and-Games-Invest-plc.-
Company-description-secure.pdf). MGI does not assume any obligation to update the forward-looking statements
contained in this presentation and beyond the legal requirements.
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
Initial Public Offering on Nasdaq First North Premier
Experienced Nordic gaming investors combined with a strong gaming cluster at Nasdaq Stockholm

                Listing on NASDAQ First North Premier                                  Nordic peers with strong valuations

•   First day of trading on 6 October 2020

•   Completed SEK 300 million capital increase on 09/30/2020

•   25 million new shares and fully diluted 117.073.507 shares

•   Applying the Swedish Corporate Governance Code

•   Quarterly Reporting in IFRS                                  MGI vs Stillfront based on Pareto 2021 estimates
                                                                                                   2021        2021           2021     2021
                                                                 Pareto estimates                  Sales      EBITDA           EBIT   Op EBIT
                                                                 Media and Games Invest            1.4x         6.0x          11.6x     9.3x
                                                                 Stillfront Group*                 8.7x        14.0x          19.3x    15.6x
                                                                 Discount                         -84.4%      -57.3%         -40.0%   -40.1%

                                                                                                                                                2
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
Today’s presenters and ownership structure

         REMCO WESTERMANN,                                                                                                                                                37%

         CEO & Chairman of the Board                                       REMCO WESTERMANN
         ▪   Manager, entrepreneur & investor; more than 25 years          Remco Westermann holds his MGI shares via the German holding company Bodhivas
                                                                           GmbH. Bodhivas GmbH is based in Düsseldorf where Remco Westermann lives and
             experience in various leadership positions                    holds shares from Remco Westermann as well as voting rights Early gamigo Investors.
         ▪   Founding, reorganizing and growing various companies in       Thereof Remco Westerman indirectly holds more than 50% of the voting rights of
                                                                           Media and Games Invest.
             the new technologies and media sector, Sonera, Bob
             Mobile/ Cliq Digital,
         ▪   MSc at Erasmus University, Rotterdam
                                                                                                                                                                15%

                                                                           EARLY INVESTORS
                                                                           The Early Investors are long-term investors who has been largely invested into gamigo
                                                                           AG since Remco Westermann acquired gamigo AG from Axel Springer in 2012. In Q1 2020
                                                                           they swapped their gamigo shares into MGI shares. They agreed on a 25 month lock-up
                                                                           and therefore underscored their trust into the MGI Management and that it can excecute
                                                                           further value accreditive M&A.
         PAUL ECHT,
         Group CFO
         ▪   Finance Manager with more than 10 years experience in the                                                                                         48%
             tech and finance industry                                     FREE FLOAT WITH TIER-1 INVESTORS
         ▪   Previously; UniCredit Bank in Berlin, Munich and New York
                                                                           The Free Float consists of retail and institutional investors who bought the shares on the
             and Shopgate Inc. in San Francisco                            stock market as well as institutional investtors from the 25 million share issue carried out
         ▪   M.A. in Finance and Accounting and Bachelor of Laws (LL.B.)   on 30 September 2020 with Pareto Securities AB as sole manager and bookrunner as well
                                                                           as 8 million shares from a capital increase managed by Hauck & Aufhäuser in July 2019.

                                                                                                                                                                                3
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
I.     Introduction

INVESTMENT HIGHLIGHTS

II.    Expansion outpaces booming market growth

III.   Low risk business model and attractive positioning

IV.    Synergy realization achieved across both business segments

V.     Solid track record of value accretive M&A in both markets

VI.    Recurring and diversified revenues promote stable profitability

APPENDIX

VII. Management & Board

VIII. Ownership & legal structure

IX.    Other selected information
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
Media and Games Invest in brief
                                                                                        120                                                                                                                       50%
                                                                                                                                                                                                   111.9
             2018 MGI acquires gamigo                                                                                                                                                                             45%
                                                                                        100
                                                                                                                                                                                                                  40%
                                                                                                                                                                                83.9
                                                                                                                                                                                                                  35%
                                                                                        80
             EUR +150m Market cap                                                                                                                                                                                 30%
                                                                                        60                                                                                                                        25%

                                                                          EUR million
                                                                                                                                                42.1            45.3                                              20%
             Listed on Nasdaq First North Premier           1   and FSE                 40
                                                                                                                                39.0
                                                                                                                                                                                                                  15%
                                                                                                                21.6                                                                                       22.4   10%
                                                                                        20    15.1                                                                                       18.1
                                                                                                                                                       10.5            13.4
            +30 M&A transactions                                                                      1.5              4.3
                                                                                                                                       6.9                                                                        5%
                                                                                         0                                                                                                                        0%
                                                                                              2014A             2015A          2016A            2017A             2018A         2019A           Q2 2020 LTM

             +700 Employees
                                                                                                     Revenue Gamigo          Revenue MGI           Adjusted EBITDA* Gamigo             Adjusted EBITDA* MGI

             +25 MMOs (Massively Multiplayer Online games)
             +5,000 Casual games
                                                                                                                                       Media and Games
             +5,000,000 Monthly active players                                                                                            Invest plc

             +5.0bn Monthly ads and video views
             +750m Subscribers across all video channels                                               Gaming                                                                   Media
                                                                                                                                             Synergies
                                                                                                     63% of revenue                                                           37% of revenue
             +5,000 Advertisers

                                                                                                                                                                                                                  5
Note 1: First Day of Trading scheduled for 6 October 2020
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
MGI’s two segments
The two segments able to increase user acquisition for organic growth and in-game monetization

                                 Game development and publishing                                                                                                     Influencer and performance marketing

                                     In-game purchases                                                                                                                   Agency fees
   Revenue streams                   Game subscriptions                                                                                        Revenue streams           SaaS fees
                                     Advertisement revenues                                                                                                              Ad commission

           M&A                                                                                                                                        M&A

                                        Key performance metrics                                                                                                            Key performance metrics
                                                                                                                                             Monthly direct active
        Daily users                  +600k                             +5m                Monthly users                                                                  +200m                +5bn     Monthly ads delivered
                                                                                                                                                    users

      Gross margin                   +50%                              30%                EBITDA margin                                            Gross margin          +30%                  8%           EBITDA margin

  Target Group revenue                                                                                                                              Target Group
          shares                  60%-70%                        25%-30%             Target EBITDA margin                                                                30%-40%          15%-20%      Target EBITDA margin
                                                                                                                                                   revenue share

                      Wide portfolio of games operating at high margins                                                                                  Marketing channels covering the entire gaming spectrum

                                                                                                                                                                                                                               6
Note:. EBITDA and Gross margin figures for H1 2020. Daily and monthly data from latest available company information Source: Company information
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
Broad game portfolio and high growth opportunities:
Portfolio of 30 MMO’s & 5,000 casual games alongside media portfolio

                     Well-balanced portfolio                                              +                            Solid organic pipeline                               +            Strong M&A pipeline

 ArcheAge
                 Grand Fantasia       Shaiya              Defiance                                                      Realized launches 1 :
    3%
                      3%                2%                  1%                                                                                                                                Acquired:
                    Rift
  Desert            3%
 Operations
    4%
                                                                                                                                                                                    30+ companies and assets
   Aura
 Kingdom
    4%
                                                                  Media                                                                                                                       Pipeline2:
                                                                   37%
               Fiesta
                 5%                                                                                                                                                             M&A process     # M&A      Cumulative
                                                                                                                                                                                  status      candidates   rev. (EURm)
                Arche Age
                Unchained
                   11%
                                                                                                                                                                                  Shortlist      >65          >900

                                                                                                                                                                                 Contacted       >25          >500
                              Trove
                               13%
                                                                 Casual games and
                                                                                                                                                                                  In talks       >10          >200
                                                                    other 14%

          No “One-Hit-Wonders“, stable                                                                  + 8 successful launches incl. DLCs                                               2019: 5x / 2020: 3x M&A
                   revenues                                                                                   + more in the pipeline                                                      + more in the Pipeline

                                                                                Clear focus on risk diversification and high growth
                                                                                                                                                                                                                         7
Note (1) Green = very positive, light green = positive, yellow = neutral, red = negative. (2) Targets overview of 12 months period August 19, 2019 until August 19, 2020.
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
I.     Introduction

INVESTMENT HIGHLIGHTS

II.    Expansion outpaces booming market growth

III.   Low risk business model and attractive positioning

IV.    Synergy realization achieved across both business segments

V.     Solid track record of value accretive M&A in both markets

VI.    Recurring and diversified revenues promote stable profitability

APPENDIX

VII. Management & Board

VIII. Ownership & legal structure

IX.    Other selected information
Nordic Investor Presentation - October 5, 2020 Ticker Nasdaq First North Premier: M8G Ticker Xetra: M8G - Media and Games Invest plc
Gaming: a substantial growth market
 Biggest entertainment market, with significant growth
                                  Games market: USD >160bn1
              200

                                                                                                   178.2   Megatrend: More Leisure Time
              180
                                                                                           164.6           ▪   Favored form of entertainment; interactive, rewarding, social
              160                                                                  152.1

                                                                          138.7
              140                                                                                          Mass Market
                                                               121.7                                       ▪   Gaming market is bigger than the market for books, music and films
              120
                                                       106.5                                               ▪   More than two billion players worldwide
USD billion

              100                               93.1                                                       ▪   42% of all Germans are playing, 41% of whom are female, 29% over the age of
                                      84.8                                                                     50
                           76.5
              80    70.6

              60                                                                                           Growth opportunities
                                                                                                           ▪   Fragmented market
              40
                                                                                                           ▪   Driven by hits, some with billions in revenues, but also failures
              20                                                                                           ▪   High growth and high margins
                                                                                                           ▪   Market consolidation, numerous M&A candidates
               0
                    2012   2013      2014       2015   2016    2017        2018     2019   2020E   2021E

                                        Mobile games    PC games       Console gaming

                                                                                                                                                                                             9
  Source: (1) Newzoo Global Games Market Report 2019
Gaming subsidiary gamigo: annual growth of 31 percent
gamigo is growing almost 3x faster than the gaming market

                                                                                                                                                                                           2019
                                                                                                                                                                                Revenue:      EUR 58.9m
                                                                                                                                                                                         1
                                                                                                                                                                                EBITDA (A ): EUR 18.2m

                                                                                                                                                    58.9
                                                 6.0

                                                 5.0                                                                                  45.3
                                                                                                                        42.1
                                                                                                       39.0
                                                 4.0

                                                                                                                                                                  EUR million
                                                 3.0
               2014                                                                   21.6
Revenue:          EUR 15.1m                      2.0                                                                                                       18.2
                                                              15.1                                                                           13.4
EBITDA:           EUR 1.5m                                                                                                     10.5
                                                 1.0                                                          6.9
                                                                                             4.3
                                                                     1.5
                                                 0.0
                                                               2014A                    2015A            2016A           2017A         2018A         2019A

                                                                                                   Revenue          Adjusted EBITDA

                                                                                    High profit margin while expanding fast

                                                                                                                                                                                                          10
Note: (1) Adjusted EBITDA consolidated gamigo group excluding one-time M&A and financing costs
Gamers are loyal and good customers
Gamers spend EUR 50-80 per month & games have a lifetime of over 10 years
      Example: Fiesta Online

               A multi-player role play game                              Long-term revenues                              Substantial revenues

                                                                                                      63%

                                                                                                                            EUR +50m revenues

                                                                  12%         11%         13%                                   6.8m gamers

                                                                 1 Year     1-3 Years   3-5 Years   > 5 Years

       ▪ An anime-themed role play, first launched 13       ▪ Over 63% of revenues from players who             ▪ c. EUR 50m revenue in 13 years (2019: EUR
         years ago                                            have been active in the same game for 5y+           2.8m)
       ▪ Many players on the same servers (MMO)             ▪ Free2Play MMO; around 7-10% are paying            ▪ 6.8m user accounts created
       ▪ Community: Playing together is important           ▪ EUR 50-80 per month and paying user               ▪ Approx. 35k users playing each month
       ▪ Interactive: go further, become stronger                                                                 (actuals)

                                             Players stick around for a long time and end up spending a lot

                                                                                                                                                              11
Source: Company information
COVID-19 has positive effects on MGI growth
Increased user activity as an effect of imposed restrictions
                                                                         Gaming
▪ The pandemic and its corresponding lockdowns have boosted user engagement within video games
▪ Online and mobile gaming market is growing as more people stay inside
▪ People use online gaming to cope with social distancing

                                                   New players1                           MMO revenue growth1

                                                 +43%                                    Up to +50%

                                                                         Media
▪ Despite the reduced demand for travel and retail advertisement, the media marketing budgets of gaming media companies have
  been increased

▪ During May, MGI saw revenue in a few verticals, such as SaaS and influencer marketing, increase to pre-COVID levels

                      MGI is perfectly positioned for strong growth in 2020 with an accelerated M&A pipeline

                                                                                                                               12
Note: (1) April 2020 compared to average for January and February 2020
Case study Fiesta during and after Covid-lockdown

• The WHO urged the world to stay at home and play video games                        Revenue 2019 vs 2020
• Resulting in a surge of new players and increased player activity   600.000
                                                                      500.000
• Average of +50% increase of cash spenders through whole period      400.000
                                                                      300.000
• From new players to new spenders                                    200.000
                                                                      100.000
• Upkeep of high revenue performance and player engagement:                    0
                                                                                    April     May          June   July

                                                        May 2020                             2019   2020
      During lock-down in May

      +127% YoY of revenue
                                                                                   Player activity 2019 vs 2020
      +27% YoY of player activity
                                                                      60.000
      +141% new players                                               50.000
                                                                      40.000
                                                                      30.000

      After lock-down in July
                                                         July 2020    20.000
                                                                      10.000
                                                                          0
      +105% YoY of revenue and                                                     April     May           June   July
      +26% YoY of player activity                                                            2019   2020
      +50% increase of cash spenders on average since April

                                                                                                                         13
I.    Introduction

INVESTMENT HIGHLIGHTS

II.   Expansion outpaces booming market growth

III. Low risk business model and attractive positioning

IV.   Synergy realization achieved across both business segments

V.    Solid track record of value accretive M&A in both markets

VI.   Recurring and diversified revenues promote stable profitability

APPENDIX

VII. Management & Board

VIII. Ownership & legal structure

IX.   Other selected information

                                                                        14
MGI’s business model with gaming as a core

              Company description                                                                       Overview of business model
Leading European game publishing platform with:        Licensing games (52%1)
                                                       • Licensing games from developer, 3 yr
Fast growth;
                                                          contracts
• combining M&A and organic growth                     • But high switching cost for a running game
                                                       • Historically 2 drop-outs

Profitability
• focus on high margins and recurring revenues

                                                       Acquired games/IP’s (48%1)
Tech-Focus;                                            • Game IP’s acquired from 3rd party developers

• as a driver of success USP’s and efficiency

Synergies;
• integrating acquisitions & optimizing value chain
                                                                                                             ▪ Extensive user base in Europe and North America
                                                       Acquired publisher / developer entities               ▪ gamigo.com is one of multiple gamigo platforms for online gaming
Low risk;                                              • Acquiring existing customer base
                                                                                                             ▪ Browser and mobile-based platforms
                                                       • Ready-for-market assets
• no new game development, focus on ROI
                                                       • Polished game economy and features                  ▪ Free-to-play with purchase options in-game
                                                                                                             ▪ Recurring revenues from users with an average monthly spend (ARPPU 1) of EUR
Shareholder value;                                                                                             30 to EUR 80, and average lifetime of 2+ years for MMO’s

• mix of own cash-flow, listed non-equity and equity                                                         ▪ Revenue supported by in-game advertising, still limited part

                                                                                                                                                                                              15
Note: (1) Company information. Based on Q2 2020
I.     Introduction

INVESTMENT HIGHLIGHTS

II.    Expansion outpaces booming market growth

III.   Low risk business model and attractive positioning

IV. Synergy realization achieved across both business segments

V.     Solid track record of value accretive M&A in both markets

VI.    Recurring and diversified revenues promote stable profitability

APPENDIX

VII. Management & Board

VIII. Ownership & legal structure

IX.    Other selected information

                                                                         16
Strategic expansion of the mobile gaming business

            Building the mobile user acquisition base                      Using M&A opportunities in mobile gaming

                                                                          1,500+                                                   €2-3M
                                                                         Mobile Games                                               EBITDA*

                                                                                                        €13M+
                                                                                                         Revenues*

        Efficient mobile user acquisition capabilities via own media

                          Solid organic growth pipeline                      Mobile revenue growth Q2 vs. Q4 2020E

                                                                            1%                                              10%    9%
                                                                                  11%     10%
                                                                                                                      10%

                                                                                          78%                                      71%

             Expansion of existing PC and Console games to mobile      Browser   Client    Mobile   Console     Browser   Client   Mobile   Console

                                                                                                                                                      17
 * Expected for FY 2021
Example advertising based mobile casual games
Games and media combined: optimizing the value chain

                                                                                                                                                              For break even:
                                                                                Gaming alone (                     )
                                       €0.15 CPI                                                                   €2 CPM
                                                user acquisition                        playing user                       ad-income                            75 ad-views

versus                                                                                                                                                   Efficiency improved by
                                                                           Gaming and media combined (                     )
                                                                                                                                                               +200%
                                       €0.10 CPI                                                                    €4 CPM
                                                user acquisition                         playing user                      ad-income                            25 ad-views

                               Efficiency                                                       Synergies                                      Result

    High efficiency gain through gaming and                                  • Acquire players efficiently                       200% higher efficiency with games
    media combined due to first party data and                               • Monetize players (via ads only) as as good as     combined with in-house media and
    media traffic purchasing power at scale                                    possible                                          faster reach of break even

                                                                                                                                                                                  18
Note: (1) CPI = Cost Per Install. (2) CPM = Cost Per Thousand Impression
In-house Media for ArcheAge Unchained Launch
MGI provides high customer acquisition capabilities compared to traditional publishers and developers

    OBJECTIVE                                  STRATEGY                                                       Video Spot Created                 Influencer booked
    • Launch a Triple A game in the            • Setting the right target group using data
                                                                                                                   In-House                           In-House
      territories North America and EU            from the media companies to acquire the
    • Efficient user acquisition with long-
                                                  right players
      user-lifetime                            • Centralized booking of influencers across
    • Create cost efficient video assets via
                                                  video and social media channels,
      internal production resources.              increasing negotiation power
                                               • Combined skillsets of gamigo’s internal
                                                  marketing graphics team and
                                                  Mediakraft’s production capabilities with
                                                  enriched data
    Approach
    Sharing gamigo and Verve resources, contacts and market insights, leading to an ever-
    growing revenue base and long-term active players

                                                     +65                                     2.4M                                  €10M+
    RESULT:                                    Influencer campaigns                          Views achieved
                                                                                                                                   Organic revenues

                                                                                                                                                                     19
I.     Introduction

INVESTMENT HIGHLIGHTS

II.    Expansion outpaces booming market growth

III.   Low risk business model and attractive positioning

IV.    Synergy realization achieved across both business segments

V.     Solid track record of value accretive M&A in both markets

VI.    Recurring and diversified revenues promote stable profitability

APPENDIX

VII. Management & Board

VIII. Ownership & legal structure

IX.    Other selected information

                                                                         20
MGI “buy, integrate, build & improve”
Consequently implementing this strategy since 7 years, executing 30+ M&A cases

                  Buy                              Integrate                              Build & Improve

                  =                                    =                                          =
         Market consolidation                  Restructuring &                          Organic sales growth
              via M&A                         realizing synergies

    ▪   M&A focus distressed & in-     ▪   Cost efficiency; unified              ▪   Product and technology
        efficient companies                management structure                      improvements
    ▪   Also M&A of accretive          ▪   Technical integration; one            ▪   Increase number of users and
        technology, product &              platform & one cloud                      customers
        customer bases.                                                          ▪   Internationalization
                                       ▪   Cost savings; cancel or renegotiate
                                           contracts, merge offices

                                                                                                                    21
Successful M&A player
MGI’s M&A strategy has yielded high growth based on assets acquisitions and synergies with MGI’s
scalable business model
1                                      MGI is a highly skilled acquiror…                                                                    2                                             …with a successful process

                                                    Typical Pay-back time                                                                                                         Negotiation            Confirmative             Acquisition
              Number of                                                                        Typical size of targets                            Identification
                                                     / purchase price of                                                                                                          & headline             due diligence                &
        acquisitions since 2013                                                                      (EURm)2                                      of target
                                                        acquisitions1                                                                                                             due diligence          & contract               integration

                                                                                                                                                                                                       Larger dedicated     New reporting lines,
                                                         30                                negative cases                                   5 - 30                                       contact from              employees from             Finance, IT,     needed), start of tech
                                                        65                            >900
          MGI takes harsh initial measures to make acquired targets more efficient and profitable
                                                                                                                                                               Contacted                              >25                            >500

      Through MGI’s synergy-based platform approach, the targets contribute with 20-30% EBITDA-
                                                                                                                                                               Ongoing                                >10
                                       margin post-acquisition                                                                                                                                                                       >200
                                                                                                                                                               dialogues

    Note: (1) Average payback period across all acquisitions since 2013 (excluding Aeria Games which was a large rule changing acquisition paid in shares). (2) Typical size of targets
    taking into account revenues that are discontinued. (3) Targets overview of 12 months period Augus 19, 2019 until August 19, 2020.
    Source: Company information
                                                                                                                                                                                                                                                    22
MGI “buy, integrate, build & improve”
More cost control and efficiency through the use of state-of-the-art technology
                                                                                  Gaming (Trion) tech costs1

                                                                                                  -74%
                                                                                      543

                                                                                                                  141    130

                                                                                     Sep -18
                                                                                      2017                    Jul - 20
                                                                                                               2018      2019

                                                                           =
                                                                                               Monthly spending

                                                                                  Media (Verve) tech costs1

                                                                                                  -57%

                                                                                      654

                                                                                                                  284    130

                                                                                      2017
                                                                                     Nov -19                   2018
                                                                                                              Jul -20    2019
                                                                                                 Monthly spending

               Data centers:               Use of Cloud Technology :                          Result:
    ❖ High fixed costs                ✓ Variable cost / scalable               ✓ Massive cost savings and scalable
    ❖ High personnel costs            ✓ Low personnel costs                    ✓ Reduced risk
    ❖ Capital-intensive investments   ✓ No capital-intensive investments       ✓ Reduction of downtimes

                                                                                                                                23
Note: (1) in kEUR
MGI “buy, integrate, build & improve”
 Growing games following successful integration

Optimization of the rentability       Optimization of a s s e t s            Organic growth
                                                                                                                             Last
                                           Balanced                                                                     12 months
      1    Use synergies               1                                     1   Relaunches
                                           monetization

                                                                                                                           24%
      2    Improve technology          2   Community Management              2   Sequels                               Organic Growth

                                                                                                    First                 Revenue

      3    Internationalize            3   Content updates
                                                                                                 12 months                €24m
                                                                                                  Revenue
                                                                                                   €19m                    EBITDA
                                                                                                                           €9m
                                                                                                   EBITDA
      Acquired for
                                                                          INVESTMENTS IN GAMES
                                                                                 € 3.4m
                                                                                                   €7m
       EUR 8.5m                   INCREASE IN PROFITABILITY
    in October 2018

Trion Assets acquired                         €3.4m Investment in first 12 month in content,                Result: strong cashflow and
for EUR 8.5m in Oct 2018                      sequels, advertising and Internationalization                 substantial organic growth
                                                                                                            with strong margins

                                                                                                                                          24
I.     Introduction

INVESTMENT HIGHLIGHTS

II.    Expansion outpaces booming market growth

III.   Low risk business model and attractive positioning

IV.    Synergy realization achieved across both business segments

V.     Solid track record of value accretive M&A in both markets

VI. Recurring and diversified revenues promote stable profitability

APPENDIX

VII. Management & Board

VIII. Ownership & legal structure

IX.    Other selected information

                                                                      25
Revenue and EBITDA development
                                                                                                                   CAGR +43%
        120                                                                                                                                                                                                                                                      95%
                                                                                                                                                                                                                             111.9             •   Launch Trove
                                                                                                                                                                                                                                                   Delves
                                                                                                                                                             Acquisitions:
                                                                                                                                                                                                                                               •   Launch AAU 85%
        100                                                                                                                                                  • WildTangent
                                                                                                                                                                                                                                                   Garden of Gods
                                                                                                                                                             • ReachHero
                                                                                                                                                                                                                                               •   Acquisition of75%
                                                                                                                                                             • AppLift                    83.9
                                                                                                                                                                                                                                                   Verve
                                                                                                                                                             • PubNative
              80                                                                                                                                                                                                                                                 65%
EUR million

                                                                Acquisition of                Acquisition of                   Acquisition of
                                                                                                                                                                                                                                                               55%
                                                                Aeria Games                    Mediakraft                       Trion Worlds
              60                     Acquisition of
                                        Looki                                                                                                                                                                                                                  45%
                                                                                   39.0                              42.1                               45.3

              40                                                                                                                                                                                                                                               35%
                                                                                                                                                            29.6%
                                                                                                                                                                                                         18.1                              22.4
                                                      21.6                                                                                                                                                                                                     25%
                                                                                                                          24.9%                                                                  21.6%
              20     15.1                                    19.8%                                                                                                                                                                    20.0%
                                                                                     17.8%                                      10.5                                13.4
                                     10.0%                                                    6.9                                                                                                                                                              15%
                                                                 4.3
                               1.5
              0                                                                                                                                                                                                                                                5%
                       2014A                           2015A                          2016A                            2017A                                   2018A                         2019A                             Q2 2020 LTM

                                                                                                                                                                              Focus on organic growth
                   Revenue Gamigo                        Revenue MGI                           Adjusted EBITDA* Gamigo                                           Total                            Total                          Total
                                                                                                                                                          8%                              85%                            98%
                                                                                                                                                                 growth                           growth                         growth

                   Adjusted EBITDA* MGI                  Adjusted EBITDA margin*                                                                                Organic                           Organic                        Organic
                                                                                                                                                          5%                              10%                            35%
                                                                                                                                                                growth                            growth                         growth*

                                                                                                                                                                                                                                                                       26
Note: (1) EBITDA adjusted for one-time, M&A and financing costs. (2) gamigo was acquired by MGI in May 2018. Financial development includes pro forma figures from 2014 – April 2018. (3) Organic Growth in gaming segment in Q1’20 vs Q2’20
Segment and regional performance
              Q2 2020 Group revenue (mEUR)                                      Q2 2020 EBITDA (mEUR)
    18.8                                                                5.3

                       11.2
                                              63%                                                 84%
                                                                 37%                                                   16%

                                                                                   1.0

    Gaming             Media                        Gaming   Media     Gaming      Media              Gaming   Media

             Q2 2020 revenue by region (mEUR)                                    MGI’s main markets
                                2%
                           4%
                      4%

                                        34%

                      55%

                 EU   NA        SA   Asia     RoW
                                                                                                                             27
Diversified revenues

                                 Q2 2020 Group Revenue                                            Q2 2020 Media Revenue
           Desert                ArcheAge      Rift* Grand Fantasia              Shaiya*
         Operations*                3%          3%        3%                       2%
             4%
                                                                      Defiance* 1%
    Aura Kingdom
         4%                                                                                                           Branded
                                                                                                                      Marketing
       Fiesta*
                                                                                                                        28%
         5%

               Arche Age                                                                   SaaS
               Unchained                                                     Media         36%
                  11%                                                         37%

                                                                                                                            Performance
                                                                                                                             Marketing
                                                                                                                                20%
                       Trove*
                        13%

                                             Casual Games and
                                                                                                         Influencer
                                                   other
                                                                                                         Marketing
                                                    14%
                                                                                                             16%

 Note (*) IPs/Source Code owned by gamigo.
                                                                                                                                          28
Games revenue split by device and region

 Games revenue by device Q2 2020                    Customer acquisition Q2 2020               Top 10 countries by revenues Q2 2020

         1%                                                                                             1      USA
                 11%         10%
                                                                                                        2      Germany
                                                                       22%
                                                                                                        3      France
                                                                                                        4      Canada
                                                                                                        5      UK
                                                                                                        6      Brazil
                                                                       78%
                                                                                                        7      Australia
                       78%
                                                                                                        8      Russia
                                                                                                               The
                                                              Owned            Own Media                9
     Browser     Client      Mobile   Console                 Third Party                                      Netherlands
                                                              Distribution     Channels
                                                                                                       10      Spain

    PC Client is the biggest vertical with strong
                                                    Strong distribution channels through own    Top 3 countries accounts for 64% of the gaming
 recurring revenues due to social communities in
                                                          media increases profitability                            revenues
                    MMO Games

                                                                                                                                                 29
Recurring gaming revenues for 5+ years (Q2’2020)

      Desert Operations Global                          Deutschland-Spielt                             Fiesta Online Europe
                                      84%                                           76%                                            64%

                                                                                              14%                      12%
                                                             8%         10%                                10%
    4%        6%          7%                    6%

  1 Year   1-3 Years   3-5 Years   > 5 Years   1 Year     1-3 Years   3-5 Years   > 5 Years   1 Year     1-3 Years   3-5 Years   > 5 Years

     Last Chaos North America                           Last Chaos Europe                      Fiesta Online North America
                                                                                    54%                                            53%
                                     52%

  28%
                                                                                              25%
                                                22%
                                                            13%                                            14%
             11%          9%                                            11%
                                                                                                                        9%

  1 Year   1-3 Years   3-5 Years   > 5 Years   1 Year     1-3 Years   3-5 Years   > 5 Years   1 Year     1-3 Years   3-5 Years   > 5 Years

                                                                                                                                             30
Licensed vs owned revenue
Organic growth through launches and content updates

               Increasing focus on owned games in 2020

70%
65%
60%
55%
50%
45%
40%
35%
30%
25%
       Q1-19       Q2-19        Q3-19       Q4-19       Q1-20        Q2-20

                                Licensed   Owned

      ✓   Strong organic growth through licensed game launches in 2019
      ✓ Content updates in owned games drives organic growth in 2020

                                                                             31
Consolidated cash flow statement
                                        Operating cash flow1                                                                                                                    Capital expenditure1
25.000                                                                                                                                30.000                                                                                            27.964
                                                                                                              21.289
20.000                                                                                                                                25.000
                                                                                              16.200
                                                                                                                                      20.000
15.000
                                                                                                                                                                                                                 14.113      13.070
                                                                                                                                      15.000
10.000
                                                                              6.943                                                   10.000
                                                                                                                                                                                       6.551       6.936
                                              4.394           3.801
 5.000
                                                                                                                                        5.000
                             1.393                                                                                                                    2.042          1.184
              314
    0                                                                                                                                       0
             2014             2015            2016            2017            2018             2019       Q2
                                                                                                          H12020
                                                                                                             2020LTM
                                                                                                                  LTM                                 2014            2015             2016        2017           2018        2019    Q2 2020 LTM
                                                                                                                                                                               Maintenance capex           Expansion capex

                                         Adj. Free cash flow2                                                                                                                         Highlights 2020
 25.000

                                                                                                                                     • Operating Cashflow: Strong increase of 86% in H1 2020 due to realized synergies
 20.000
                                                                                                              17.277                   with the gaming and media segment
 15.000
                                                                                                                                     • Free Cashflow: Strong increase in adj. FCF due increasing operating cashflows
                                                                                              12.215                                   while maintenance capex remained stable underscoring the strong cash
                                                                                                                                       generation of the Group
 10.000
                                                                                                                                     • Expansion capex in LTM 2020: The Verve M&A transactions and investments into
                                                                               5.511
                                                                                                                                       media platforms led to an increase in in Q2 2020 LTM while operating cashflow
  5.000                                        3.009
                                                               2.149                                                                   and adj. Free cash flow increased by EUR 5 million
                                626
         0
               2014            2015            2016            2017            2018            2019        Q2 2020 LTM
                                                                                                           H1 2020 LTM

                                                                                                                                                                                                                                                    32
  Note (1) Until 2017 gamigo Group figures and since 2018 MGI Group figures including gamigo Note (2): Excluding expansion capex for M&A and Investments in platforms and IP rights
Leverage development (2014 – Q2 2020)
Healthy credit metrics with a net leverage of 2.2x to reported EBITDA and 1.9x to adj. EBITDA
                           Conservative credit metrics with a net leverage of 2.1x to reported EBITDA

Net interest bearing debt, EURk                                                                                                                                       •   14% deleverage (Q2’20)
                                                                                                                                                                      •   Strong EBITDA of €6.3m in (Q2’20)
                                                                                                                                                                      •   €1m FCF after total Investments (Q2‘20)
          80.000
                                          Net interest bearing debt                                                    •   Buyout gamigo minorities
                                          Net IBD / reported EBITDA                                                    •   Tap Issue MGI Bond (€5m)                         71.775             70.709
          70.000                                                                                                       •   UniCredit Loan (€10m)
                                                                                                                                                                                                                                   26,00x
                                                                                                                                                                                                                •   Capital Increase
                                                                                                                                                                                                                    NASDAQ (€28m)
          60.000
                                                                                                                       •   Capital Increase (€9m)
                                                                                                                                                                                                                                   21,00x
                                                                                                                       •   Tap Issue gamigo Bond
          50.000                                                                                                           (€18m)
                                                                                                                       •   Issue of MGI Bond                                                                        43.715
                                                                                                                           (€15m)
                                                                                Issue of                                                                                                                                           16,00x
          40.000
                                                                             UniCredit Loan                                                         34.911
                                                                                                                 Issue of Nasdaq
                                                                                (€17m)                             gamigo Bond
                       Issue of German
          30.000                                                                                                     (€32m)
                         bond in 2013                                                               25.210                                                                                                                         11,00x
                            (€12m)
                                                                            20.453                                          20.430
          20.000
                             7,0
                                                    13.068                    7,8
                            10.543                                                                                                                                                                                                 6,00x
          10.000
                                                                                                                                                                              4,2
                                                                                                      3,6                                                                                       3,6
                                                      3,1                                                                    2,4                     2,2                                                            2,2
                0                                                                                                                                                                                                                  1,00x
                             2014                    2015                    2016                    2017                    2018                    2019                 Q1 2020 LTM       Q2 2020 LTM         Illustrative
Note (1) Until December 2017: Net IBD and EBITDA gamigo Group used for calculation. From December 2018 MGI Net IBD and reported EBITDA used for calculation; excluding Shareholder Loans                   post capital increase
starting from 2018.

                                                                                                                                                                                                                                            33
Short-term financial targets 2020

            FY 2020 (P)                FY 2020 (P) by segment   Q2 2020 (A) by segment

                FY Revenue                      FY Revenue          Q2’20 Revenue (A)

                €115 – 125m                       60%-70%                  63%

                              Gaming
                YoY growth                      EBITDA Margin        EBITDA Margin (A)

                 37% – 49%                         25-30%                  28%
MGI Group

                 FY EBITDA                       FY Revenue          Q2’20 Revenue (A)

                €20 – 23m                         30%-40%                  37%
                              Media

                YoY growth                      EBITDA Margin        EBITDA Margin (A)

                 29% – 48%                         10-15%                   9%

                                                                                         34
Mid-term financial targets

                                Revenue CAGR                                                         How to get there
                                                                              ▪ Invest in organic growth projects, e.g. sequels, re-launches & re-skinning
                                                                                and internationalization
    Growth

                                                                              ▪ Investments in new game licenses, game assets and new game launches
                                     25-30%                                   ▪ Further acquisition of accreditive and synergetic M&A targets with focus
                                                                                at gaming
                                                                              ▪ Further acquisition of intellectual property of games ready or close to
                                                                                ready for launch

                                EBITDA margin                                                             EBIT margin
    Margins

                                     25-30%                                                                  15-20%

              ▪ Reducing OPEX and costs based on economies of scale            ▪ Using cost synergies within the group and with newly acquired targets
              ▪ Using marketing, purchasing and cost benefits based on size    ▪ Reducing PPA depreciation in the coming years

                                                                                                                                                             35
Further execution of our buy & build growth story
Strong revenue CAGR of +25% combined with 25-30% EBITDA margin

             Low business risk focus
             •       Diversified revenue streams with no hit exposure
             •       Long term revenues from MMO games and media SaaS revenues
             •       No risky and capital-intense development of new games, launches based on licensed games

                 Focus on high growth markets gaming and media
                 •    Focus on media and games, no new adventure
                 •    Two segments with strong underlying market growth of +10% p.a.
                 •    Fragmented markets with good M&A and organic growth opportunities

                 Focus on synergies within and between games and media segments
                 •    Unified cloud platform to reduce infrastructure cost
                 •    High volumes and purchasing power in media for efficient user acquisition for games
                 •    Organic growth through new users for games and more advertising spaces in games

             Focus on financial targets
             •       Further revenue growth of 25-30% p.a. with an EBITDA margin of 25-30%
             •       Focus on sustainability and shareholder value
             •       Mix of debt and equity to finance M&A with a net leverage target between 2-3x EBITDA

                                                                                                               36
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