North American County Board Association
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North American County Board
Gaelic Athletic Association
Action Plan 2016 - 2018
Prnmoting Hu1·ling, Gaelic Football, Camogie, &
Ladies Gaelic Football in the USA
www.northamericangaa.com
North American
County Board
Chairperson’s Message
As Chairperson of the North American County Board it gives me great pleasure to
be involved in the extension of our Strategic Plan. Having been involved in the
planning process of our original plan in 2011, I’ve had the opportunity to see how
it has helped shape our structures and our mindset of where our organization is
going here in North America. Since our original launch in 2012 and working
through the various Themes and Actions we felt were necessary at that time until
now, there has been a massive amount of work done at both Administration level
and on the ground where it is probably more visible as to whether or not our plan
has achieved what we set out to do. I honestly believe we have achieved for the
most part what we set out to do over the past 4 years and that in turn has
benefitted our games here. Like all working documents there is sometimes a need
to change or reevaluate what we are doing and this extension has given us the
opportunity to do so and hopefully for the better. Although not all actions within
our original 8 Themes were accomplished during the last few years it has given us
enough insight to complete this document and what areas need to be addressed
next.
I want to thank all the Theme leaders and working groups that have worked so
hard in preparing this plan and our Plan coordinator, Lizzie O’Connor, who has the
task of grouping and presenting it.
I also want to thank our partners Munster Council who have as always helped,
pushed and advised over the years. Some people have moved on since our initial
Plan but there has always been a constant in Pat O’Shea and Joey Carton who
have been instrumental along with my fellow Board Officers in preparation of this
plan.
I am looking forward to working with everyone in implementing this Plan and
ensuring all our targets are achieved in the coming months and years.
Is mise le meas,
Gareth Fitzsimons
Chairperson
North American County Board
IMPLEMENTATION & REVIEW MECHANISMS FOR THE PLAN
This Plan is a living document: it will be reviewed, assessed and adapted to ensure it facilitates all units
of the Association in North America in reaching their potential over the duration of the Plan.
The NACB has put in place an Action Plan Implementation Committee under the leadership of Lizzie
O’Connor. The committee shall meet as required to assess the progress of the Plan against its stated objectives
at county, divisional, and club levels. The committee will keep the NACB updated on progress on a quarterly
basis and will produce a report for the NACB every year before convention.
This committee in conjunction with Munster GAA will decide the most appropriate method to carry
out a comprehensive review of the Plan. This will include a club forum where club representatives will engage
in a detailed review of all relevant aspects of the Plan. This will involve the assessment of current initiatives,
their appropriateness for the needs of the club/county and the identification of additional initiatives to assist in
achieving the goals and objectives outlined in the Plan.
Once the forum is completed, information, suggested modifications and ideas will be discussed and
reviewed by the Action Plan Implementation Committee. If required, the Plan will be modified and adapted
based on the inputs received. These modifications will be published through the NACB GAA websites. The
committee will also be responsible for communicating any modifications of the Plan to all units at club and
divisional levels within the NACB.
THEMES
When developing the extension to our plan we were conscious of the main themes outlined
in the GAA’s National Strategic Vision and Action Plan. Within each theme, we focused on
actions that will be believe are attainable and help drive us to stronger unified organization.
Operations (Administration, Communications, Structures, IT, & Registration)
Finance & Insurance (Budget, Project Income vs. Expenditure, Tax Compliance,
Insurance Programs for Clubs & Divisions, Registration Fees)
Games (Fixtures, Coaching, Referee/Rules, & Participation)
Marketing/Sponsorship, Partnerships, & Facilities
Operations
Administration, Communications, Structures, IT, &
Registration
AREA ACTION COMPLETION RESPONSIBILITY
DATE
Administration Train facilitators for officer training and club planning March 2016 NACB/Munster Council
Adminstration Set up GAA email accounts for all NACB youth club January 2016 NAYC Registrar/NACB
secretaries Registrar
GAA Email Accounts Audit usage of official GAA email system to ensure that January 2016 NACB Secretary
all clubs are using it
Insurance Establish an Insurance Oversight/Workgroup to January 2016 NACB Insurance Officer
establish nationwide accessibility for clubs and Divisions
Operating Structures Establish a committee to evaluate the current divisional January 2016 NACB Secretary
alignment and make recommendations for restructuring
divisions to create more feasible fixtures
Operation Structures Set up a ‘Go to Meeting’ account and utilize the January 2016 NACB Secretary
technology for conference calls or for clubs to
participate in meetings
Operations Appoint a County Development Officer January 2017 NACB
Operations Create a mentor program for new clubs or development March 2017 NACB County
clubs Development Officer
Operations Divisional Boards to complete their own 3 year action March 2016 NACB Plan
plan in line with the NACB action plan Coordinator/Divisional
Boards
Recognition Establish NACB awards program for club member November 2017 NACB Chairperson
excellences
Registration Create a user friendly registration system April 2016 NACB Registrar
Structures Establish a rotation for NACB convention January 2016 NACB Secretary
Structures Establish a work group to examine playoff structures January 2016 NACB Vice Chairperson
and viable tournaments
Website Update website to make it more resourceful and user January NACB PRO
friendly that will incorporate all essential NACB/GAA 2016/ongoing
files as well as latest news/important updates for clubs
and divisions
Finance & Insurance
Budget, Project Income vs. Expenditure, Tax
Compliance, Insurance Programs for Clubs &
Divisions, & Registration Fees
AREA ACTION COMPLETION RESPONSIBILITY
DATE
Audit Confirm 501c3 Non Profit Status was attained and is January NACB Treasurer
maintained by all divisions and clubs 2016/ongoing
Audit Require that all NACB divisions and clubs comply with January 2017 NACB Treasurer
relevant tax laws and recommend that divisions and
clubs obtain 501c3 status
st
Budget Create Fee letter to be given to clubs on January 1 January NACB Treasurer/NACB
with forecasted balance for current year 2016/ongoing Secretary
Equipment Funds Establish a partnership with companies to offer discount January 2016 NACB
equipment to all clubs in NACB PRO/GDAs/Munster
Council
Finance Establish a workgroup to design a protocol for applying January 2016 NACB Chairperson
for a Capital Grant project from Croke Park
Financial Excellence Appoint a NACB financial work group to standardize March 2017 NACB Treasurer
financial guidelines
Registration Fees Develop a membership fee that includes insurance, January NACB Treasurer/NACB
Croke Park fees, and NACB membership for all NACB 2016/ongoing Registrar
members
Games
Fixtures, Coaching, Referee/Rules, Participation
AREA ACTION COMPLETION RESPONSIBILITY
DATE
Coach Education March 2016/ GDAs/Munster Council
Upskill existing Award 1 tutors to Award 2 level Ongoing
Coach Education Train (2) NACB Tutor Trainers March 2017 GDAs/Munster Council
Coach Education March 2016 Games Development
Re-engage trained Tutors Committee
Coach Education Tutors instruct (2) Foundation, Award 1, & Award 2 April 2016/ Ongoing NACB Tutors/GDAs
courses annually in all divisions
Coach Education Each tutor to hold (1) Coaching Workshops to June 2016/ ongoing NACB Tutors/GDAs
improve coaching standards and increase number of
qualified coaches in each division
Coach Education Organize Divisional Coaching Conferences annually in April 2018 GDAs/Divisional Youth
each division Committees
Coach Education Perform a needs analysis and recruit and train new January Games Development
tutors 2016/ongoing Committee/Coach Committee
Coach Education Implement online coach education courses 2017 GDAS/Coach Tutors
Coach Education Implement rules courses for parents 2016 Referee Tutors
Fixtures Calendar of Regional Adult Tournaments April 2016/Ongoing Divisional Secretaries
Fixtures Develop Club of the Year youth competition November 2016 NAYC
Fixtures Develop regional youth tournaments to provide more 2018 NAYC, Divisional Chairs, &
games NACB
Games Development Introduce Code of Best Practice in all divisions September 2016 GDAs/Youth Committees
Games Development Appoint Club Coaching Officer in all clubs January 2017 GDAs/Youth Committees
Games Development September 2016 Games Development
Develop template for Indoor programs during Winter
Committees/GDAs
months
Games Development March 2016 Divisional Boards/GDAs
Games Program in place for all clubs
Games Development Develop 3 minute promotional video of CYC footage January 2016 Games Development
Committee
Games Development Work with NCGAA to Appoint Liaison Officer on each 2018 NAYC Chair/NCGAA
Committee
Games Development Work with NCGAA to develop a scholarship program 2018 NAYC & NCGAA
GDA Program March 2016 NACB Games Development
Partner GDA's with another Division Committee
GDA Program NACB to appoint Divisional Games Development January 2016 NACB/Divisional Board
Committee
GDA Program Develop an Intern program with Munster GAA to Pilot in Summer NACB Games Development
expand the GDA program 2016 Committee
Introduction to Gaelic January 2016/ GDAs
Games Expand existing Schools programs with the goal of Ongoing
adding 2 new schools per year
Introduction to Gaelic GDA’s Exhibit at State PE Teachers Conferences with January 2017 GDAs
Games the goal of recruiting PE teachers to teach games in
schools
Introduction to Gaelic January 2016 GDAs/Youth Committee
Develop a template for expanding Cul Camps/
Games
Summer Camps for all Divisions
Introduction to Gaelic Develop a template to promote networking at other January 2016/ GDAs/Youth Committee
Games sporting events and festivals Ongoing
Introduction to Gaelic July 2016 Games Development
Games Develop a structural plan for college club programs Committee/NCGAA
Introduction to Gaelic Establish a template for implementation of April 2016 GDAs/Games Development
Games recreational leagues within adult clubs Committee
Player Development Provide workshops to expand games based approach April 2017 GDAs/Coach Tutors
in all divisions
Player Development Define age appropriate level pathway for all youth February 2017 GDAs
players
Player Development Develop a skills assessment program for players April 2017 GDAs
Player Development February 2018 NACB Youth Officer/Youth
Pathway from Youth to Adult clubs Committee
Referee Education Ensure that there is a certified referee for Youth & March 2017 Referee Committee
Adult in each club
Referee Education April 2018 NACB Referee
Identify elite referees and establish an elite referee Committee/Munster GAA
exchange program with Munster Referee Coordinator
Referee Education Each division to appoint a referee coordinator March 2016 Divisional Boards
Referee Education Establish a referee mentoring program March 2017 NACB Referee Committee
Referee Education Rules workshops for players/Coaches in all divisions April 2016 NACB Referee Tutors
Referee Education Establish Referee exchange program and protocols April 2016 NACB Chairperson/NACB
between Divisions and ensure qualified referees for Referee Committee
all tournaments
Referee Education Go Games Referee Program/Young Whistler in all March 2017 NACB Referee Tutors
divisions
Referee Education Referee tutors for Camogie/Ladies Football in all January 2018 NACB Referee
divisions Committee/GDAs
Referee Education March 2018/ NACB Referee Tutors
Recruit Hurling/Camogie Referees Ongoing
Marketing/Sponsorship
Partnerships/Facilities
AREA ACTION COMPLETION RESPONSIBILITY
DATE
Marketing/Sponsorship Identify aCorporate sponsorships for NACB January NACB PRO/Marketing
2016/ongoing Committee
Marketing/Sponsorship Establish Media packs/templates (Marketing January 2017 NACB PRO/Marketing
toolkits) for clubs/division Committee
Marketing/Sponsorship Hold Marketing workshops within all divisions November 2017 NACB Marketing Committee
Marketing/Sponsorship Look at outsourcing sponsorship requests/grant 2016 – 2018 NACB PRO
writing
Marketing/Sponsorship Relaunch USGAA brand 2016 – 2018 NACB Marketing Committee
Marketing/Sponsorship Establish a National GAA Day 2017 NACB PRO/Marketing
Committee
Marketing/Sponsorship Create universal promotional & recruitment November 2016 NACB PRO/Marketing
NACB posters, flyers, handouts Committee
Marketing/Sponsorship Create a NACB quarterly newsletter January 2017 NACB PRO
Operation Funds Establish a partnership with a company to offer March 2017 NACB PRO/Marketing
discount on advertising materials (bulk flyers, Committee
postcards) for all clubs in NACBAcknowledgements The NACB would like to thank all those who participated in the formulation of the extended Action Plan and we hope that you will see some of your input reflected in the finished document. We spent much time correlating information from our workshop in Orlando as well as data from the surveys. We would like to thank Munster Council, especially Pat O’Shea & Joey Carton, for the unbelievable partnership we have developed over the course of the Action Plan. Finally, a special thank you to our theme leaders and their committees for their time and effort as they help the NACB to continue promoting the Gaelic Games within the United States. • Operations Committee: Liam Moloney, Lizzie O’Connor, Brian White, Paul Keane & Sharon Brady • Finance & Insurance Committee: Paddy McDevitt, Gareth Fitzsimons, Malachy Higgins, Tom Walsh, Bernie Connaughton, Harry Costelloe, & Tracy Rivera • Games Committee: Paul McCarthy, Kathlyn Quinn, Colm Egan, Ciaran Porter, Kieran Cox, Ciaran Charlton, & Games Development Committees • Marketing/Sponsorship Committee: Mark Owens, Paul McGarry, Andretta Erikson, Dave Slevin, & Liam Hegarty • Youth Committee: Liam Hegarty, Paul Mulcaire, Brian O’Callaghan, Gareth Fitzsimons, Richie Hansbury, & Jim Simpson
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