Nothing is more important than health - 2020 MEDIA KIT - HealthCentral.nz

Page created by Susan Hughes
 
CONTINUE READING
Nothing is more important than health - 2020 MEDIA KIT - HealthCentral.nz
Nothing is more
important than
health.

                          Health
         2020 MEDIA KIT   Central
                                    Pokapu-
                                    Hauora
Nothing is more important than health - 2020 MEDIA KIT - HealthCentral.nz
Health Central Pokapu- Hauora covering
everything to do with health and well
being throughout your life.
It offers tips, trends and the latest advice                             PRINT ISSUES
backed up by health professionals and
research.                                                                Issue 1 | 26 March
                                                                         Family Health
Health Central | Pokapu- Hauora is                                       DEADLINES
inserted into the NZ Herald on a                                         Booking and material
                                                                         Press ready artwork
                                                                                                6 March
                                                                                                13 March
Thursday as well as the Northern
Advocate, Bay of Plenty Times,                                           Issue 2 | 30 July
Rotorua Daily Post, Hawkes Bay Today                                     Diet and Exercise
                                                                         DEADLINES
and Whanganui Chronicle attracting a                                     Booking and material   14 July
                                                                         Press ready artwork    17 July
combined readership of 547,000
SOURCE: Nielsen CMI Q4 18 – Q3 19 AP15+ Combined NZH &
Regional Dailies Thursday readership
                                                                         Issue 3 | 26 November
                                                                         Managing Health
                                                                         DEADLINES
                                                                         Booking and material   30 October
                                                                         Press ready artwork    6 November

FIND OUT MORE
Advertising                 jill.parker@nzme.co.nz       04­ 915­ 9798

Or contact your local NZME media specialist
Nothing is more important than health - 2020 MEDIA KIT - HealthCentral.nz
PRINT SPECIFICATIONS

                        DPS                                       Full page                      1/2 page                        1/4 page                     1/4 page vertical
                254(w) x 366(h) x 2                           254(w) x 366(h)                 254(w) x 182(h)                   horizontal                     126(w) x 182(h)
                + 5 bleed each sides                       + 5 bleed on each side                                              254(w) x 90(h)

                                                              ADVERTISING OPTIONS
                                                              Size                                             Dimensions                     Agency rate            Direct rate
ADVERTORIAL RECOMMENDED
WORD COUNTS                                                   DPS                                              254mm(w) x 366mm(h) x2         $10,000                $8,000

Full page         700 + 1 image                               Full page                                        254mm(w) x 366mm(h)            $6,000                 $5,000

half page         450 + 1 small image                         1/2 page                                         254mm(w) x 182mm(h)            $3,360                 $2,800

                                                              1/4 page horizontal                              254mm(w) x 90mm(h)             $2,100                 $1,750

                                                              1/4 page vertical                                126mm(w) x 182mm(h)            $2,100                 $1,750

SUPPLIED MATERIAL                               FOR IN-HOUSE DESIGN                           RATES                                          TERMS AND CONDITIONS
Please ensure all supplied material is 300dpi   Send your text document and images            All rates are per placement and exclude GST.   All advertising is booked under the current
and CMYK.                                       attached via email. Images and logos should   Accredited agency commission is 20 per cent.   terms and conditions of NZME.
PDFs should have fonts embedded or text         be as high quality as possible and attached                                                  https://advertising.nzme.co.nz/terms-
converted to paths/outlines and bleed           as a TIFF, JPG or EPS file.                                                                  conditions-credit-criteria
supplied where required.
DIGITAL SPECIFICATIONS
                                                                         WEBSITE DISPLAY ADVERTISING
                                    (1)
                                                                         Advertisement type                                     Dimensions                  1 Week        1 Month          3 Months
                                                                         Top banner (1)                                         728px(w) x 90px(h)          $920          $2,950           $7,700
                                                 (3)
                                                                         Body banner (homepage only) (2)                        728px(w) x 90px(h)          $700          $2,240           $5,580
         (5)            (2)                             (5)
                                                                         Sidebar skyscraper (3)                                 300px(w) x 600px(h)         $1,100        $3,150           $8,050
                                                                         Sidebar MREC (4)                                       300px(w) x 250px(h)         $920          $2,950           $7,700
                                                 (4)
                                                                         Skins/side panels (5) (desktop only)                   160px(w) x 900px(h)         $2,000
                                                                         MREC in article                                        300px(w) x 250px(h)         $920          $2,950           $7,700
                                                                         Banner above or below post content                     728px(w) x 90px(h)          $650          $1,750           $3,000
                                                                         Pop-up advert                                                                      $1,500        POI              POI
                                                                        For campaign schedules – POI

                                                                         CONTENT MARKETING AND EDM ADVERTISING
                              (6)
                                                                         Advertisement type                                                             Dimensions              Pricing
                                                                         Leaderboard (6)                                                                560px(w) x 120px(h)     $1,750
                                          (7)
                                                                         Skyscraper (7)                                                                 160px(w) x 560px(h)     $1,500
                                                                         Sponsored article                                                                                      $2,000
                                                                         Solus/exclusive                                                                                        $3,000
                                                                         Solus/exclusive + 1 week ROS advertising                                                               $3,500
                                                                         Solus/exclusive + 1 week ROS advertising + inclusion of article in weekly
                                                                                                                                                                                $3,750
                                                                         news EDM
                                                                         Education events package
                                                                         • Sponsored article on EducationCentral.co.nz with link to ticket sales page
                                                                                                                                                                                $2,500
                                                                         • Event listing on EducationCentral.co.nz
                                                                         • Boosted Facebook post promoting the event

SUPPLIED MATERIAL                               FOR IN-HOUSE DESIGN                      ADVERT DISPLAY                          RATES                                  TERMS AND CONDITIONS
Please ensure all supplied                      Email your text documents with           Three ads per location with even        All rates are per placement and        All advertising is booked under
material is either a GIF or JPG,                images attached.                         share display.                          exclude GST.                           the current terms and conditions
at 72dpi and in RGB mode.                                                                                                        Accredited agency commission           of NZME. https://advertising.
                                                                                                                                 is 20 per cent.                        nzme.co.nz/terms-conditions-
                                                                                                                                                                        credit-criteria
Health                   Pokapu-
Central                  Hauora

DIGITAL STATISTICS
December 2018 to December 2019

WEBSITE                                FACEBOOK
y Users: 232,426                       y Follows 1,581
y Page views: 413,479
y Sessions: 300,612                    TWITTER
y   Male 26% / Female 74%              y 588 followers

y   25 - 44 year olds 49%              y 57% female
                                       y 43% male
EDM NEWSLETTERS                        y Tweets impressions
y 1,712 subscribers                      averaging 28K per/
                                         month over four months
y 27.1% open rate
y 10.6% click through rate

FIND OUT MORE
Advertising          nikki.verbeet@nzme.co.nz            027 712 1413

Or contact your local NZME media specialist
You can also read