LE GROUPE MAURICE'S MAGAZINE OCTOBER 2018 | #2
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LE GROUPE MAURICE’S MAGAZINE OCTOBER 2018 | #2
according to Darwin
L’INNOVATEUR 1
C H A R L E S
TREE OF LIFE
and the theory of evolution
Naturalist Charles Darwin (1809-1882) was As Le Groupe Maurice celebrates its 20th
one of the first scientists to use a tree diagram anniversary, The Innovator was inspired to
to visually represent the origin of species. ask what’s helped it survive for so long. Does
According to Darwin, all life forms are a it, in fact, owe its longevity to its tremendous
product of a long series of biological changes ability to adapt? Read more about Le Groupe
known as “evolution.” And those that adapt the Maurice’s “TREE OF LIFE.”
best to their surroundings survive.
Table of contents
04
Editorial
04 Editorial
06 Passion, Appetite for
Risk and a Desire
to Learn
10
The Latest News
36
Real Estate and
10 Send Us Your Construction
Questions! 36 The Residence
11 Did You Know? of the Future
12 Spotlight: En marche 40 IVVI: Le Groupe Maurice
vers les défis Finally Arrives in Laval
44
Your Residence
Life
16
44 Eat Local
48
Special 20th
Anniversary
Section
16 Advertising
20 General Manager: Community
The Art of Compassion 48 Seniors’ Day
24 The Pioneers 52 Un vélo une ville
LEGROUPEMAURICE.COM THE INNOVATOR 3
USING CHANGE
TO PRESERVE
ONESELF
E D I T O R I A L
THE INNOVATOR 4
AUGUST
1998 LE GROUPE MAURICE 30TH ANNIVERSARY OF THE
IS FOUNDED PLAY LES BELLES-SŒURS
This year, Le Groupe Maurice is changing times, to society’s changing needs and
celebrating 20 years: 20 years of to the fluctuations of our market. Our residences
learning, of successes and failures, of evolved accordingly.
experiences of all kinds and of meeting I know that change can be destabilizing. We like
new people. 20 years of sharing daily the comfort of our habits and traditions. But I
life with residents and staff members, of quickly learned that fear is the biggest creativity
talking with all of you who have taught killer. Think of children: they’re not scared of new
me so much and from whom I continue things, of asking questions, of making mistakes.
to learn. 20 years of ongoing changes I’m sure there’s a direct connection between that
that have made our organization what it fearlessness and their boundless creativity. That’s
why I strongly believe that you have to have the
is today. courage to innovate and push your limits. It’s an
excellent way to become the best version of yourself.
Since the start of this endeavour, the people with It might seem counterintuitive, but to stay loyal
whom we’ve interacted on a daily basis have to who we are, to our deepest-held values and
influenced our ways of doing things. I believe that the mission we have set for ourselves in this ever-
they’re the reason for our success. For example, our changing world, we have to change right along with
clientele has changed greatly over time. The seniors it.
arriving in recent years are more epicurean, active
and connected. Most now have tablets, which
definitely was not the case 20 years ago! Given that
their expectations and dreams keep evolving, the
coming years are sure to bring just as many changes.
Our employees have also changed a great deal.
In addition to a larger team equipped with greater
knowledge, the members are also from different
generational groups. It’s wonderful to see a long-
time employee working with a young person who
has just arrived. It’s a true asset for the company.
The Innovator magazine has dedicated a special issue
There is a new energy in our teams and it inspires to Le Groupe Maurice’s 20th anniversary, alongside
our know-how every day. a timeline of its most memorable moments running
along the top of the pages. Follow it as you scroll
Our ways of transmitting our messages, business through the pages. Enjoy!
processes and more had to be adapted to the
LEGROUPEMAURICE.COM THE INNOVATOR 5
NOVEMBER MAY
LUCIEN BOUCHARD 1999 JULIE PAYETTE TRAVELS
IS ELECTED TO OUTER SPACE
PREMIER OF QUEBEC
PASSION,
APPETITE FOR RISK
AND DESIRE TO LEARN
THE INNOVATOR 6
SEPTEMBER MAY SEPTEMBER
2000 FIRST RESIDENCE OPENING: DEATH OF MAURICE RICHARD DEATH OF FORMER
LES RÉSIDENCES DU MARCHÉ AT AGE 78 CANADIAN PRIME MINISTER
IN SAINTE-THÉRÈSE PIERRE ELLIOTT TRUDEAU
quickly realized that I too liked his clear, frank and
INTERVIEW WITH unpretentious way of communicating. I especially
admired his sincere humanity. And what energy!
PAUL TELLIER AND Mr. Tellier, what were your impressions
LUC MAURICE of Mr. Maurice?
P. Tellier: Luc has always been driven. Some would
call him a risk-taker! But that wasn’t surprising given
Paul Tellier is one of the most respected his age at the time! (laughs) He’s very tenacious—
very determined and motivated to learn in order
business leaders in the country. At to improve himself. Those are all vital qualities for
one time in his impressive career, he success, in any area of activity.
met a young man driven by passion, Why, consciously or subconsciously, did
ambition and a strong desire to learn: Mr. Tellier become your mentor, Mr. Maurice?
Luc Maurice. The two developed a L. Maurice: Paul Tellier was the big boss of all the
deputy ministers of Canada. I remember being very
mentoring relationship, which gradually impressed when I met him. I was 28 or 29 at the
deepened into a lasting friendship. How time and I had a lot to learn. I admired his way of
did they become such great friends? speaking with people, regardless of their job or social
status. He would treat drivers and businessmen,
Their shared inquisitiveness and vision carpenters and huge celebrities with the same
certainly played a part. level of respect. The skill he had—and still has—of
powerfully conveying a message and adapting his
Mr. Tellier, Mr. Maurice, how did you two meet? approach to his audience was very eye-opening for
Paul Tellier: I was clerk of Canada’s Privy Council in me.
Ottawa and one of my responsibilities was informing
Her Excellency, the Right Honourable Jeanne Mr. Tellier, were you aware that you were an
Sauvé, Governor General of Canada, of the main inspiration and a mentor for Mr. Maurice?
government matters in progress. Luc was a close P. Tellier: “Mentor” is a big word. It’s such a
collaborator of Ms. Sauvé at the time. So every time subjective term. Occasionally, we’ll realize that
I went to Rideau Hall, I would see Luc. Later, my someone has left an impression on us, whether due
daughter married one of Luc’s good friends, making to their mistakes or successes. While I never claimed,
our connection ever more personal. throughout my career, to be anyone’s mentor, there
are people who say I had an influence on them. All
Luc Maurice: I still remember what Jeanne Sauvé
the better if I could help!
told me about Paul. She said she appreciated
his precision and clarity. Paul and I would speak
very briefly, during receptions and such. But I
LEGROUPEMAURICE.COM THE INNOVATOR 7
NOVEMBER NOVEMBER
GEORGE W. BUSH IS ELECTED JEAN CHRÉTIEN
PRESIDENT OF THE UNITED IS ELECTED PRIME MINISTER
STATES OF AMERICA OF CANADA
“ I think that Luc used his in too much of a hurry. He gave the letter back to
me, on which he had written “No doubt you can do
energy, tenacity, talent and better than this” (laughs) All these years, he’sstung
my pride with his diplomatic way of bringing
strategy to form quite a me back to order. Because what his note meant
was, “Luc, please be more meticulous.”
unique group. In addition
to being a successful business, What do you think of Le Groupe Maurice,
Mr. Tellier?
it has a strong human side, P. Tellier: I think that Luc used his energy, tenacity,
talent and strategy to form quite a unique group.
which is a reflection of the In addition to being a successful business, it has a
strong human side, which is a reflection of the man
man that he is ” that he is.
PAUL TELLIER – MENTOR AND FRIEND OF LUC MAURICE Are you aware of any situations that
reflect these values?
P. Tellier: Of course. I just thought of one. One day,
Mr. Maurice, what are the key things the golf simulator was not working in one of the
you learned from Mr. Tellier? residences. These types of systems break frequently
L. Maurice: To me, he was the epitome of a solid and are costly to fix. One of the managers suggested
Francophone leader who was modest and had the removing it altogether. Luc instantly replied: “That’s
ability to adapt to any situation. When a problem out of the question. There are golfers who chose
cropped up, he didn’t rely on others to fix it. He this location, among other reasons, because it
would go directly to the people concerned, whether offered virtual golf. This activity is very important
a supplier, client or employee, and establish a to them.” If, as CEO, Luc had only been thinking
relationship of trust with them instead of being at of the residence’s profits, the service would have
odds. quickly disappeared. But instead, he made sure
the residents could continue doing something that
I learned a lot just watching him. I made note of made them happy.
everything! I have to say that he was impressive to
see in action. After being clerk of the Privy Council, Has Le Groupe Maurice changed a great deal,
he was president and CEO of Canadian National in your opinion, Mr. Tellier?
Railway, leading the company’s privatization. That’s P. Tellier: Yes, Le Groupe Maurice had to evolve,
quite a feat! because it became a success story. But success can
be dangerous. You have to be sure to maintain the
Do you have other examples of his quality of the product even as the business is quickly
influence on you? expanding. You can’t set aside your key objectives in
L. Maurice: One day, I wrote an important letter in favour of efficiency or better returns.
Paul’s name (I had to write correspondences for him
from time to time), but that time, I may have been Luc had to adapt: he went from being the president
THE INNOVATOR 8
JUNE
2002 BILL 84 AUTHORIZES
CIVIL UNIONS
of a small business to a huge business with 40 or
so properties and thousands of residents. He could
have easily said: “From now on, I’m only focusing on
the business’ finances and development. I’ll leave
what happens in the residences, like the quality of
the food or the cleanliness of the bathrooms, to my
subordinates.” If he had done that, his vision would
have completely changed and the residences would
have only offered rooms to rent, like a hotel. But
that’s not Le Groupe Maurice’s vision. Luc upheld
and defended his values.
What do the both of you have in common?
L. Maurice: Energy. Having it is one thing, but being
able to share it, to convey it to people, to mobilize
the troops, Paul is great at that. After watching him
for many years, I think I’ve managed to tap into
some of this energy, as well.
P. Tellier: Behind my house, there’s a 175-year-
old barn. And there was a tree—a huge one—that
I feared would fall on the roof. Luc said, “We’ll cut
it down, don’t worry. And we’ll get it done before
supper.” (laughs) He immediately fired up the
chainsaw and cut the tree into firewood before it
was time to eat. The barn was saved! I’d say we also
share an appetite for risk, determination and ability
to take action.
Mr. Maurice, do you think there are still
things you can learn from Mr. Tellier? connection is very much alive. It’s clear to see.
L. Maurice: Of course! Not even three months ago, L. Maurice: Absolutely. I have complete trust in Paul.
I called to get Paul’s advice on a problem. I’ll never I’m thankful to have been able to grow and change
stop learning. Knowledge is survival. It’s how we with him at my side.
evolve.
Your collaboration, friendship and strong
LEGROUPEMAURICE.COM THE INNOVATOR 9
JULY DECEMBER
OPENING: THE KYOTO PROTOCOL
LE NOTRE-DAME IS SIGNED
IN REPENTIGNY
SEND US YOUR
QUESTIONS!
This is your magazine. Send us your questions, suggestions and ideas of
topics to innovateur@legroupemaurice.com. We’ll be delighted to respond!
How do you decide what to name each Do you serve vegetarian meals
of your residences? at your residences?
Each Le Groupe Maurice residence is designed to be Fresh Traditions, Le Groupe Maurice’s vision of
a reflection of its community. That’s why we study cuisine at its residences, introduces fresh, seasonal
the history, geography, and various characteristics of foods, while making chefs aware of new ways of
a future project site before deciding on its identity. eating, such as vegetarianism and the ketogenic
diet. So, while we generally prepare meals that
That’s how the daisy, or marguerite in French, the will appeal to almost everyone, we sometimes
official flower of Lévis, became the inspiration for the add vegetarian meals to the menu, such as grilled
MARGO complex. And LE SAVIGNON is named for vegetable lasagna, asparagus and broccoli quiche, or
a Native American who lived at the time of Samuel linguine primavera.
de Champlain, and who tried to save his friends
when their canoes were sucked into and capsized We also want to encourage diversity, and new ideas
by a whirlpool in the Lachine rapids. The names and techniques in the kitchen, while emphasizing
SEVÄ and FLORÉA were inspired by elements of the the pleasure of eating well. Don’t hesitate to speak
surrounding environments. LILO is a contraction of to the chef or the management at your residence
“L’Île-Perrot.” BORÉA, in Blainville, the furthest north about your dining experience. Whenever possible,
of all Le Groupe Maurice complexes in the Montréal the staff are always happy to accommodate
region, is a shortened form of the word “boreal.” residents’ suggestions and preferences.
We believe a well-thought-out name that reflects
the environment and history of a project fosters
a sense of emotional attachment for the future
residents and neighbours of the residence. For more information, visit
It’s the added touch that helps each of our legroupemaurice.com/en/live-with-us/fine-cuisine/
residences to settle in smoothly in their respective
neighbourhoods.
THE INNOVATOR 10id y o u k n ow?
D A lot has happened in Le Groupe Maurice
residences in the past 20 years! *
2,367 movings
2 0
3 , 25
20
centenarians
people have
lived with us so far
69 %
%
currently living
in our residences
Current
resident profile
$9.2 31
n
me
wo
million invested
in renovations
men
,13 6 8,00 0
meals served in
FOLLOW US ON
our dining rooms *Data gathered by Le Groupe MauriceMARCH SEPTEMBER
2003 A HUGE PEACE MARCH IS OPENING:
HELD THROUGHOUT QUEBEC LES VERRIÈRES DU GOLF
IN VILLE SAINT-LAURENT
A HIT AT THE
RESIDENCES!
S P O T L I G H T
THE INNOVATOR 12FEBRUARY MARCH MAY
2004 THE BARBARIAN INVASIONS LAUNCH:
LE GROUPE MAURICE’S
OPENING:
WINS THE OSCAR FOR BEST LE CAVALIER
FOREIGN FILM FIRST WEBSITE IN LASALLE
Out of solidarity for the participants of the Défi Groupe Maurice,
which took place on September 7 in Shawinigan as part of
the Défis du parc, the walking clubs of the Le Groupe Maurice
residences organized several initiatives around the theme of
“healthy aging.” But, their main motivation was the En marche
vers les défis event on August 25, at which all of the Groupe’s
residences walked together. There’s never been so much
buzz surrounding the cause of exercise and the elderly!
THE DÉFIS DU PARC EN MARCHE VERS LES DÉFIS
For the third year in a row, Le Groupe Maurice But it’s En marche vers les défis that really motivated
paired up with the Défis du parc, a sporting event the walking clubs and inspired many residents to
for all ages set against the stunning backdrop push their limits. At this unifying group event, which
of La Mauricie National Park, by sponsoring the took place on August 25, close to 1,050 participants
Défi Groupe Maurice, a 3-km route for people from all of Le Groupe Maurice’s residences walked
age 60 and over. This partnership helped to get together, in what turned out to be a truly
walking clubs off the ground at all of the Groupe’s memorable day.
residences, which have introduced several exercise-
related initiatives since April. “The goal of this event, which was open to all, was
not only to encourage participants to adopt healthier
Since the location of the Défi Groupe Maurice habits, but also to get them socializing, moving, and
can make it difficult for all residents to attend, feeling like a part of the group—all core values at
transportation is offered to La Mauricie National Le Groupe Maurice,” explains Aude Dailly, recreation
Park from a few different residences each year. And professional at Le Groupe Maurice. “Since not
so, on September 7, Ékla, Le Gibraltar, Le Quartier everyone can take part in the Défi Groupe Maurice
Sud, and Les Jardins du Campanile residences all at La Mauricie National Park, we had the idea of
headed out to the national park, where 130 valiant creating our own challenge for anyone who wanted
walkers took on the challenge! to get in on the action.”
LEGROUPEMAURICE.COM THE INNOVATOR 13JUNE SEPTEMBER OCTOBER
PAUL MARTIN IS ELECTED THE MONTREAL EXPOS PASSENGER
PRIME MINISTER OF HOLD THEIR LAST GAME TRANSPORTATION ENDS
CANADA AT OLYMPIC STADIUM AT MIRABEL AIRPORT
SEVERAL INITIATIVES AT THE RESIDENCES
En marche vers les défis rallied the troops by
encouraging the walking clubs to find original ways
to train for the event. The initiative even exceeded
its scope as a recreational event by involving other
professionals from the various sectors, such as the
chefs from some of the residences!
At Le Notre-Dame, for example, cooking workshops
were given on the best snacks to eat for an energy
boost while exercising. For its part, the Station-
Est walking club joined in on the Canadian Cancer
Society’s Trottibus initiative, which allows kids to LE NOTRE-DAME | REPENTIGNY
walk to school together along a predetermined, safe
route. So, each residence did its part to encourage
walkers by organizing activities, classes or workshops
to make exercising fun!
STATION-EST | MONTREAL
LES VERRIÈRES DU GOLF | VILLE SAINT-LAURENT LE SAVIGNON | LACHINE
THE INNOVATOR 14APRIL JUNE
2005 DEATH OF POPE A LAW RECOGNIZING
JOHN PAUL II SAME-SEX MARRIAGE
IS ADOPTED
LE CAVALIER | LASALLE LES JARDINS MILLEN | MONTREAL
LES JARDINS MILLEN | MONTREAL LES RÉSIDENCES DU MARCHÉ | SAINTE-THÉRÈSE
LEGROUPEMAURICE.COM THE INNOVATOR 15JULY JULY
THE AMBIANCE RESIDENCE OFFERS OPENING:
CARE UNITS – THE FIRST OF THEIR AMBIANCE ON
KIND IN THE PRIVATE SECTOR NUN’S ISLAND
TWENTY YEARS
ADVERTISING:
TWENTY YEARS
PRÉPAREZ-VOUS À
PRENDRE L’AVANTAGE
KEEPING L’Avantage, c’est d’avoir un salon de coiffure et d’esthétique,
une piscine, un spa, un sauna, un cinéma, et même une salle
de quilles... à même votre résidence. De plus, comme vous
PACE WITH
résidez dans un quartier branché, vous pouvez fréquenter
les boutiques, les restos et la salle de spectacles L’Étoile,
c’est juste à côté. Et pour les moments où on ne se sent pas à
notre meilleur, il y a des studios de soins sur place permettant
de recevoir des soins personnalisés prodigués par un
THE TARGET
personnel qualifié et attentionné, 24 heures sur 24.
PRÉPAREZ-VOUS À ÉLIRE RÉSIDENCE AU NOUVEAU
COMPLEXE D’AVANT-GARDE POUR RETRAITÉS EN VOGUE
AUDIENCE
UNE VISITE VOUS CHARMERA
BUREAU DE LOCATION OUVERT 7 / 7
8855, boulevard Leduc, Brossard
Le Groupe Maurice has produced Let’s(près
goduback 20 years. The full-service residence as
quartier Dix30)
T. 450.926.0111
we know it now was unheard of. Le Groupe
W. residencelavantage.com promotion
Maurice
en cours
a number of ads since the was the first company in Quebec to offer à lathis type of
location
company’s early days, each one
d’un
living environment, which is why the ads back then ½ 2
were limited to explaining the concept of these new
guided by a strategy based on residences with their spacious apartments, multiple
common areas, and range of services and leisure
an understanding of its clients activities. The goal of these initial ads was to inform
and their changing needs. The Quebec audiences of a new alternative for their
retirement years.
Innovator asked Le Groupe
Eventually, after six years of running descriptive,
Maurice how its ads, and their informative ads, Le Groupe Maurice decided a
target audience, have changed change was needed. Needless to say, audiences had
gotten the message about full-service residences
over the past two decades. by that point. The time had come to break new
ground with their advertising messages. And, so,
for the first time, an audacious developer stepped
away from the ads perpetuating the misconception
that retirement homes were places where old
people went to die, and created ads featuring
THE INNOVATOR 16JANUARY FEBRUARY
2006 STEPHEN HARPER THE QUÉBEC SOLIDAIRE
IS ELECTED PRIME POLITICAL PARTY
MINISTER OF CANADA IS FOUNDED
seniors looking happy and content in their living
environment.
There was no turning back: It was time to cast aside
the pragmatic approach needed at the beginning in
favour of more creative messages.
As the company evolved, audiences became
accustomed to the advertisements. So,
Le Groupe Maurice decided it was time to push
the envelope yet again, for example, with its ads
for La Cité des Tours, which opened in 2012 in
In 2005, the construction of Ambiance in
Saint-Jean-sur-Richelieu, on the site of the old
Nuns’ Island proved to be a venue for expressing
Singer sewing machine factory. The company
this creativity. A sign featuring a beautiful older
created a buzz surrounding the residence with
lady was hung on the gate to the worksite,
ads featuring spools of thread stacked into two
conjuring up images of happy, thriving seniors.
columns, a nod to the two towers that once
It was accompanied by the slogan: “Le bonheur
topped the old factory and to the distinctive
est ici” (“Happiness lives here”).
architectural features of La Cité des Tours.
“That ad definitely made waves in the retirement
Eager to establish close ties with its new community,
homes industry,” said Rita Kataroyan,
Le Groupe Maurice’s goal with the ad was to strike a
Vice-President, Marketing and sales at Le Groupe
chord with residents by honouring their local history.
Maurice. “From that point on, and for the next
This new approach shifted the tide of public opinion
five years, everyone in the sector followed suit
toward the company: If its ads were innovative, then
with ads featuring seniors looking happy.”
Le Groupe Maurice must be, too.
LEGROUPEMAURICE.COM THE INNOVATOR 17MAY JULY JULY
QUEBEC BECOMES A LE GROUPE MAURICE INNOVATES: OPENING:
MEMBER OF UNESCO FOR THE FIRST TIME IN QUEBEC, LES PROMENADES DU PARC
CONDOS ARE OFFERED FOR SALE IN LONGUEUIL
(new website, social media, TV commercials) were
used to send Le Groupe Maurice’s new image out
across Quebec.
These advertising strategies played a key role in
boosting recognition for Le Groupe Maurice, which
was slowly becoming a part of the collective
imagination. As the company’s best possible
ambassador, its ever-expanding client base also
had a lot to do with this. From that point on, each
new project came with a promise of quality: And, so, over the past five years, the happiness
Le Groupe Maurice had become a mark of of retirees—the heart and soul of the company’s
excellence. The time had come to highlight the advertising messages—has given way to the
company name, which had become a brand appreciation of retirees. Le Groupe Maurice’s
unto itself. That’s when the logo communications now focus on honouring seniors
became more prominent and the by acknowledging their rightful place in society.
retro imagery was introduced, a This was the case, in particular, with the “J’y étais”
telling symbol of one of campaign, which ran in La Presse in December 2017,
Le Groupe Maurice’s core in a retrospective insert commemorating the final
values: gratification of print edition of the newspaper. In the ad, Le Groupe
seniors. A wide range Maurice wanted to portray the many dimensions of
of media channels seniors, and how they’ve borne witness to and helped
shape our history, and contributed to advancing our
society. Le Groupe Maurice’s ads have now shifted
focus, reminding seniors that moving into one of its
ÉKLA residences doesn’t mean they can’t keep following
CAMPAIGN
2015
THE INNOVATOR 18APRIL JULY
2007 OPENING: OPENING:
LES JARDINS DU CAMPANILE VENT DE L’OUEST
IN SHAWINIGAN IN SAINTE-GENEVIÈVE
their dreams and passions, or play an active role in
the community.
Over time, advertisements reach a certain level
EACH RESIDENCE
of maturity with audiences. Given that, what do IS UNIQUE
you think the future holds for Le Groupe Maurice’s
communications? From Le Groupe Maurice’s
very first advertising
“I believe the future of Le Groupe Maurice’s messages, special
communications depends on making the brand emphasis has
the ambassador for a social issue,” explained Ms. been placed on the
Kataroyan. personalization of the
residences. Because their
“We need to step out of our corporate box and designs are inspired by
show that the company is a leader in the field of
their locations, no two
aging. This won’t detract from the brand. On the
contrary, it will add a whole new dimension,” she
residential complexes
continued. are alike. From the
architectural features to
The “Le Groupe Maurice” brand had to be built up the menu, everything
slowly, because the amount of time people were needs to reflect the
given to absorb the information was crucial: Even community members’
the best message will fall flat if people aren’t tastes, since seniors in
ready to receive it. one area don’t have the
same habits and interests
“The creative team behind a brand doesn’t as those in another part
decide how quickly it evolves. The brand can of the province. And
only progress as fast as its customers because each residence
embrace it,” concluded Ms. Kataroyan. makes a point of getting
to know its clients in
order to serve them
better, the ads need to do
the same.
SAVIGNON
CAMPAIGN 2013,
A REFERENCE TO
THE LACHINE CANAL
LEGROUPEMAURICE.COM THE INNOVATOR 19OCTOBER OCTOBER
OPENING: REAL ESTATE AWARD
ELOGIA IN MONTREAL OF EXCELLENCE BY UDI:
LES PROMENADES DU PARC
TWENTY YEARS
GENERAL MANAGER:
TWENTY YEARS
THE FINE ART OF
COMPASSION
G U Y B R I S E B O I S, LE Q U A R T I E R M O N T - S T - H I L A I R E ,
A N D K A R I N E G I G N A C, S E V Ä
Young and energetic, she’s the new general manager of the Sevä
residence in Candiac, which opened eight months ago. On the verge
of retirement, he’s been the general manager of the Le Quartier Mont-
St-Hilaire residence since it first opened ten years ago. Bursting with
enthusiasm and new ideas, she’s just finished settling in excited and
eager residents; guided by wisdom and experience, he works with an older
and more established clientele. These two managers’ situations couldn’t
be more different, but do they have anything in common? Let’s find out.
THE INNOVATOR 20MAY SEPTEMBER
2008 SAPUTO SOCCER STADIUM OPENING:
IS INAUGURATED L’IMAGE D’OUTREMONT
What do you like most about your job?
K. Gignac: I think it’s the meaningful relationships
INTERVIEW WITH that I’m building with the residents. I have such a
KARINE GIGNAC great connection with them that I don’t feel like I’m
going to work in the morning. Every day, I take a
AND GUY BRISEBOIS few minutes to sit down and chat with them in the
parlour. It’s the highlight of my day. I think the sense
GENERAL MANAGERS of fulfilment I get from my job as General Manager
AT LE GROUPE MAURICE will probably keep me here for a long time to come.
G. Brisebois: Karine, the fact that you think it’s
important to talk to the residents is definitely what
will make you succeed in this field. A manager who
Karine and Guy, what appealed
to you about working in seniors’ spends all his time in his office doesn’t stick around
residences? for very long. First and foremost, we’re managing
Karine Gignac: For me, it all started with a meeting a home, and the people who live in it. And for me,
with Mr. Maurice, while I was working as a store a home is built on the relationships between the
manager for Provigo. I was really charmed by residents. That’s also what I like most about this job,
him and his personality. At the time, Provigo had and the reason I’ve stayed in the industry for
partnered with Le Groupe Maurice on Boréa, the so long.
new residence they were in the process of opening.
I got to meet future residents during the ground- Karine, how do you see your role
breaking ceremony. And that’s when I fell in love as the manager of a new residence?
with the retirement homes sector. After that, K. Gignac: I’m an integral part of the change: Almost
someone from Le Groupe Maurice approached everyone moving into SEVÄ had just sold their
me, but I was already convinced: The company just homes. So, I represent change and the start of a
radiated kindness and compassion! new adventure. Opening up a new residence is like
running the 100-meter sprint.
Guy Brisebois: I come from the hotel, recreational
tourism, and community sector. I was working as G. Brisebois: Then comes the marathon, and the
the director of operations for Orford Musique center beginning of “normal” life.
when I got a call from a headhunter. I was pushing
fifty and really feeling the need to do something That’s an interesting analogy!
important for the last ten years of my career. And Speaking of, what things about
your job change over time?
when I say “important,” I’m not talking about status,
G. Brisebois: The role of a manager evolves in step
prestige or money, I’m talking about supporting a
with that of the residents. If you compare a seniors’
cause. I wanted to feel like I was making a difference
residence to a small town, I’d say you’re a cross
in people’s lives. So, that’s why I made the move to
between the mayor and the priest. In the beginning,
seniors’ homes.
you’re more like the mayor, managing services
and the day-to-day operations of the residence.
LEGROUPEMAURICE.COM THE INNOVATOR 21SEPTEMBER OCTOBER
LE GROUPE MAURICE INNOVATES: STEPHEN HARPER IS
SIGNATURE CARE UNITS ARE AVAILABLE RE-ELECTED PRIME
FOR COUPLES WHERE ONE PERSON IS MINISTER OF CANADA
FACING A LOSS OF AUTONOMY
But as time goes on, the priest role becomes more to leave the residence felt the need to tell me a
important, because you become something of a secret she’d been keeping her entire life. I was the
confessor, a counsellor and an advisor, during good first—and only—person she’d ever told. It stayed
times and bad, such as sickness or death. We often with me for weeks.
find ourselves acting like therapists—for the heart,
not the head—because we’re not psychologists or So, it really takes someone special to manage
social workers. But I feel really fortunate to have a residence. Age and experience don’t matter;
these precious moments with the residents. We’re what’s most important is compassion.
part of the fabric of their everyday lives: We share G. Brisebois: Mr. Maurice often says that we’re more
their joy and their pain, which brings a tremendous sensitive than the average bear. For example, when
richness to our work. a wife has to spend her first Christmas without her
“ I don’t know if you agree with me, Karine, but
there are some people that you just have a special
attachment to, who you connect with deeply... ”
GUY BRISEBOIS – LE QUARTIER MONT-ST-HILAIRE
One day, a man who was being transferred to a husband, it’s very tough on her. So, we’re there to
palliative care hospice took my hand and said to take care of those people, to comfort the ones who
me, “I want you to promise me you’ll take care of my are alone. That’s our job. There are no words to
wife. My kids have all the paperwork they need to describe it.
manage my estate. They’ll be fine. But please take
K. Gignac: And it’s not written in the job description
care of my wife.”
either! When you read “and all other related tasks,”
that describes 80% of our work. I never thought I’d
Wow! How do you not cry when
something like that happens? be paid to play pétanque! (laughs)
G. Brisebois: Oh, I do cry! I cry like a baby!
Karine, do you have anything you want
K. Gignac: Me, too! to ask Guy? Or, Guy, do you have any advice
for Karine as she advances in her career?
G. Brisebois: Not as much as Mr. Maurice, but still... G. Brisebois: Protect yourself!
(laughs) I don’t know if you agree with me, Karine,
but there are some people that you just have a K. Gignac: I was just going to ask how you build up
special attachment to, who you connect with deeply, your shell! (laughs)
more so than others. One day, a lady who was about G. Brisebois: We have an amazing job, filled with
THE INNOVATOR 22OCTOBER NOVEMBER
OPENING: BARACK OBAMA IS ELECTED
LE QUARTIER MONT-SAINT-HILAIRE PRESIDENT OF THE UNITED
STATES OF AMERICA
so many happy moments every day. We want to All too often, we overdramatize things, blow them
be fully present for them all—the fun times and the out of proportion. You need to remember that
more delicate situations. But—and you’ll realize everything is relative.
this soon, Karine—we have to be “on” 24/7. And,
it’s very hard to say “no” to anything, because Isn’t that hard to do when you’re
we’re managing a home. So, take care of yourself emotionally involved?
and force yourself to take vacations, take days off, G. Brisebois: Of course, but she’s got her whole
and just rest. That’s the only advice I can give you, life to figure it out! Experience is like a Q-tip:
because you’re already nailing the rest! Unfortunately, you can’t share it! (laughs)
K. Gignac: Yes, but how do you protect yourself? It’s
so easy to take things personally when you’re in the
middle of a difficult situation!
G. Brisebois: It’s all about perception. You need to
distinguish between what’s real and your perception
of what’s real. That’s where we end up getting hurt:
LEGROUPEMAURICE.COM THE INNOVATOR 23OCTOBER DECEMBER
2009 GUY LALIBERTÉ SPENDS OPENING:
12 DAYS IN OUTER SPACE LA CROISÉE DE L’EST
IN GRANBY
TWENTY YEARS
TWENTY YEARS
THE
PIONEERS
THE INNOVATOR 24DECEMBER JANUARY
A CEREMONY IS HELD COMMEMORATING 2010 LE DEVOIR NEWSPAPER
THE 100TH ANNIVERSARY OF THE CELEBRATES ITS 100TH
MONTREAL CANADIENS ANNIVERSARY
These are the company’s pioneers, the first people to work
at, live in, or invest in Le Groupe Maurice, one-of-a-kind
visionaries for 20 years now. They were only too happy to
share their memories of Le Groupe Maurice’s tentative
beginnings and how it became the success it is today.
LEGROUPEMAURICE.COM THE INNOVATOR 25FEBRUARY MARCH
THE WINTER OLYMPICS LE GROUPE MAURICE INNOVATES:
KICK OFF IN VANCOUVER BEACHES AND LIGHT THERAPY SPACES
MEMORIES WORTH THEIR WEIGHT IN GOLD
THE
FIRST ONES
They were the very first to move into Les Résidences
du Marché, Le Groupe Maurice’s first residential
complex, which opened its doors in Sainte-Thérèse in
September 2000. The Innovator met with the three
matriarchs to hear their unique take on the company’s
humble beginnings and a whole lot of reminiscing.
THE INNOVATOR 26JULY AUGUST OCTOBER
OPENING: LE GROUPE MAURICE HAS BROTHER ANDRÉ
LE FÉLIX IN 1,000 EMPLOYEES IS CANONIZED
VAUDREUIL-DORION
Madeleine Mayrand Marie-Rose Lapierre Yvette Pilon
- - -
RE SID EN T R ES I DENT R ES I DEN T
LEGROUPEMAURICE.COM THE INNOVATOR 27MAY JUNE
2011 STEPHEN HARPER IS RE-ELECTED OPENING:
PRIME MINISTER OF CANADA L’AVANTAGE IN BROSSARD
Ladies, what made you decide to move they convinced us. And, I really liked the friendly
into Les Résidences du Marché? atmosphere. I’ve always thought it was nice here.
Madelaine Mayrand: My husband had problems We signed our lease based on the plans. I remember
with his legs. So, our sons suggested we move seeing you that day, Mrs. Mayrand. We reserved our
into a residence, specifically Les Résidences du apartment at the same time!
Marché, because it was close to where they lived.
We left Montréal to come live here, because there What’s changed at the residence
was nothing nearby. I wasn’t ready to move, but I since you first arrived?
liked it from the moment I got here. We thought we M. Mayrand: The services, like the THÉIA terminal,
were living in a hotel! We had everything we could for example. We have a lot more activities to choose
imagine. from, and the security systems in our apartments
Marie-Rose Lapierre: When my husband passed are much better. The building has also changed
away, I didn’t want to live alone anymore. I went tremendously. It was built in three phases. When
to the sales office, but I didn’t want to reserve an we got here, phase one still wasn’t complete. There
“ The residence adapted to our needs.
We grew together. ”
MADELEINE MAYRAND – RESIDENT OF LE GROUPE MAURICE
apartment without seeing it first. So, I waited until was no carpeting in the hallways and no ramps, and
the residence was built before signing my lease. I they were still short a front door. The floors were
rented the last apartment on the third floor. only varnished the day before we moved in! Only
one other resident was there before us. We were
Yvette Pilon: My husband got sick and couldn’t
the second tenants at Les Résidences du Marché.
take care of our house anymore. We visited a lot of
Mr. Maurice even slept in the apartment next to
residences. We toured them all and didn’t like any
ours! Can you imagine that? I’m sure that wouldn’t
of them. Then, one day, my son told me about an
happen today! (laughs) Since then, I’ve referred a
ad by a man who was building a new residence in
bunch of people here: both my sisters, my sister-in-
Sainte-Thérèse It was Mr. Maurice! So, we came
law, and my daughter-in-law’s mother. My son even
to see it. It wasn’t like any of the other places. The
lived at Boréa, in Blainville.
residence still wasn’t built yet, but the way they
described it, with all the services that were included, M.-R. Lapierre: It’s true, we saw all this being built.
THE INNOVATOR 28SEPTEMBER NOVEMBER
MONTREAL’S MAISON SYMPHONIQUE THE COALITION AVENIR QUÉBEC
IS INAUGURATED POLITICAL PARTY IS OFFICIALLY
LAUNCHED
M. Mayrand: Do you remember the little office on M.-R. Lapierre: Yes, staying busy is important. I also
the first floor? It’s the janitor’s room now, but it did volunteer work for a long time.
was the nurse’s office at the time. It was so tiny! Of
Y. Pilon: I just take life as it comes. I have health
course, there were less people at the residence back
problems, but they’ve never stopped me. There are
then, but it was nothing like the medical wing we
ups and downs in life. That’s just how it goes.
have today. There’s a lot more staff now.
Y. Pilon: That seems like so long ago now! The Do you realize that you’re the three
dining room was also very small back then. pioneers of Le Groupe Maurice?
You’re true originals!
M. Mayrand: The first morning after moving in, we
Y. Pilon: That’s true. We’ve met so many people
went down to the dining room for breakfast. The
here!
chef greeted us in his snazzy hat, looking very sharp.
But there was hardly anyone there, not even ten M.-R. Lapierre: The only thing is, we can’t remember
residents! They soon realized that people preferred their names anymore! (laughs)
to eat their lunch and supper in the dining room, but
not breakfast. So, brunches were organized only on What are your hopes for the future?
weekends. The residence adapted to our needs. We M.-R. Lapierre: My daughters live in Mont-
grew together. Tremblant, and they always tell me they’ll move in
here with me when they’re too old to live at home
If you had to do it over again, would you anymore. They’d better hurry up! (laughs)
still choose Les Résidences du Marché?
M. Mayrand: I just want to keep living day by day
M.-R. Lapierre: Yes. I enjoy living here. I visited other
and stay active. We actually played bingo for years.
residences, but I didn’t like them. They weren’t
nearly as inviting. Y. Pilon: Yes. Now, we play cards. You’ll always find
us together whenever it’s time for fun.
M. Mayrand: I’ve never asked myself that question.
I feel at home here. And the staff are so generous.
People who come from other residences notice it
right away. They often tell us, “Everyone has such
beautiful smiles here.”
Y. Pilon: We do, in any case! We always have
beautiful smiles. (laughs)
What’s your secret to living a long life?
M. Mayrand: Since my husband died, I drink a
little glass of red wine with cheese and soda
crackers every afternoon around 4 p.m. But the
most important thing is to keep busy. I do a lot of
volunteering.
LEGROUPEMAURICE.COM THE INNOVATOR 29APRIL JULY
2012 HUGE DEMONSTRATION EUGENIE BOUCHARD IS
TO MARK EARTH DAY CROWNED CHAMPION OF THE
WIMBLEDON TENNIS TOURNAMENT
A LEAP OF FAITH
THE
LOYAL ONES
François Tisseur
-
DIRECTOR
OF F INANCE
Lyne Boudreau
-
DEPART M E N T M AN AG ER
R ECRE AT IO N
THE INNOVATOR 30SEPTEMBER SEPTEMBER SEPTEMBER
OPENING: PAULINE MAROIS IS THE FIRST 1ST RESIDENCE IN CANADA TO
LES JARDINS MILLEN WOMAN TO BE ELECTED INCLUDE COMMERCIAL SPACES:
IN MONTREAL (AHUNTSIC) PREMIER OF QUEBEC LES JARDINS MILLEN
Lyne Boudreau is the department manager recreation at
Les Résidences du Marché, and François Tisseur is the
director of finance at Le Groupe Maurice’s head office.
Both have been working for the company for almost
20 years. We asked these two pioneers what convinced
them to stay on this adventure for so long.
How did you end up at Le Groupe Maurice What were things like at Les Résidences du
nearly 20 years ago? Marché in the early days?
Lyne Boudreau: I saw an ad in the paper for L. Boudreau: We had to create everything from
a residence that would be opening up in my scratch, right down to deciding what our positions
neighbourhood. I was working at a daycare at would be. Back then, I used to give the patients their
the time, but I’d taken a course to be a patient medications even though I wasn’t a nurse. Can you
attendant, so I applied to Les Résidences du Marché, imagine?
at the end of summer 2000. Mr. Maurice himself
F. Tisseur: Things weren’t regulated like they are
interviewed me! I was a patient attendant for three
today.
years before becoming a recreation professional,
known today as the “Department Manager – L. Boudreau: Actually, the laws came into effect
Recreation.” a few years later. We’ve done a lot of things here
that aren’t in our job descriptions, just to keep the
François Tisseur : My first day was March 11, 2002.
residents happy and make sure things ran smoothly.
François even waited tables! I’ve got the pictures to
Wow! Talk about precise!
prove it! (laughs)
F. Tisseur: I was working for Luc Maurice’s father-
in-law back then, as his financial controller. F. Tisseur: It’s true! We’d help out whenever there
Construction of the Notre-Dame, Le Groupe were events at the residence.
Maurice’s second residence, was about to get
underway. Michel Toupin, director of Université L. Boudreau: My husband, Serge, would come
Laval’s pension fund and the company’s only volunteer here while I was at work. He had a ball
financial partner at the time, strongly recommended with the residents. The lounge, which was the dining
that Luc hire a real accountant, so he called me. room back then, was always packed on Saturday
There’s no denying that Luc is a great developer with nights. Serge would bring chips and soft drinks,
ideas to spare, but paperwork isn’t his strong suit!
(laughs)
LEGROUPEMAURICE.COM THE INNOVATOR 31NOVEMBER MAY
OPENING: 2013 THE ARMATURA AWARD BY IAAQ:
LA CITÉ DES TOURS IN LES JARDINS MILLEN RESIDENCE
SAINT-JEAN-SUR-RICHELIEU
and sometimes they’d play cards till midnight! F. Tisseur: …who happen to like seniors!
(laughs) That’s why we say it feels like a family at
L. Boudreau: I’m still just as passionate as I was
Les Résidences du Marché. My husband and I feel at
back then. I often tell residents they need to tell me
home here. The residents are our family. In almost
when I start getting cranky, because that’ll be a sure
20 years, we’ve only missed two Christmas Eves!
sign to give it up.
So you’ve got a hand in everything, then?
What’s changed since Le Groupe Maurice
F. Tisseur: Everything! Early on, the janitor wasn’t first got started?
always there full time, so whenever the power would F. Tisseur: What’s changed a lot, I find, is the
go out, I’d stop working on the accounting and go amount and quality of the staff, both in the
check the breakers. residences and at head office. At first, we just did
L. Boudreau: Sometimes, we’d have to mop the best we could with what we had. We all worked
the floors if there was a spill, or help the kitchen together in the same place, as one! Now, everyone’s
staff serve the soup. That’s what it was like at the roles have become much more professional. We’ve
“ We even slept in the art room, on a little mattress
on the floor, to guard the residence because
the front doors didn’t have any handles yet! ”
FRANÇOIS TISSEUR – DIRECTOR OF FINANCE AT LE GROUPE MAURICE
beginning. We made sure everything was working to become specialists, whereas before, we were more
the best of our abilities. jacks-of-all-trades, in the residences and at head
office. It’s fantastic to see how big our company has
Why did you stay? It mustn’t have become!
been easy some days.
F. Tisseur: I’ve stayed for the warm atmosphere and L. Boudreau: I’m definitely not doing the same kinds
the friendships we’ve created—for the soul of the of activities and entertainment I did fifteen years
residence, really. It was a real family. The employees ago. The clients have aged along with the residence,
always had each other’s backs. We’re passionate which is only normal. Residents don’t have the same
people… interests they used to. So, our program includes more
activities like cognitive dexterity workshops, informal
L. Boudreau: …loving people... chats, or information sessions about aging well.
THE INNOVATOR 32MAY JUNE JULY
CANADIAN ASTRONAUT CHRIS GOLD SEAL OPENING:
HADFIELD RETURNS TO EARTH CERTIFICATION BY CCA: LE GIBRALTAR OPENS
LE GIBRALTAR IN QUEBEC CITY
F. Tisseur: The quality of the services has improved, L. Boudreau: Not me, but my husband, Serge, does.
too. We’re always aiming to do better at Le Groupe He and Mr. Maurice spent nights at Les Résidences
Maurice. We need to adapt to our clients, who are du Marché holding down the fort! (laughs)
constantly changing. So, naturally, we don’t do
F. Tisseur: I think that’s where the difference lies: We
things the same way anymore in any of our activity
can’t pitch in with other jobs anymore because we’re
sectors. One example is how services have become
so busy with our own positions. And now, of course,
computerized to make things more efficient.
we hire professionals in all the departments as soon
Can you think of anything that’s as the need arises. Back then, we couldn’t afford to
been lost or gained along the way hire a security guard, for example. We managed as
at Le Groupe Maurice? best we could. Listen, there’s no end to the stories
F. Tisseur: We’re definitely under a lot more pressure we could tell you!
than before. First of all, competition came along—
there was none when the company first started! I’m sure if you’re still here after all
Then, there’s the constant desire to improve and these years, it’s because you never
stopped believing in the cause.
keep the clients happy. So, we’re always doing
F. Tisseur: True. We were never worried about
more, and doing it better. What we’ve gained is
punching the clock. We were always happy to help
tremendous expertise in seniors’ residences and a
out…
lot more efficiency.
L. Boudreau: …because the residents’ happiness
L. Boudreau: The receptionist started at the same
was our first priority. Everything we did, we did for
time as me, when the residence first opened. She
them. I remember something Mr. Maurice once told
knows everyone here—everyone’s habits and the
me: “This is my first residence. Cut me some slack.
way things are done. People who stick around for
We’ll just have to see where things go from here.”
years are becoming a rare breed. On the other hand,
And look what we’ve become 20 years later! I’ve
it’s great that we have a lot more employees now.
never regretted believing in us!
F. Tisseur: A lot of things are different today. At
the beginning, our heart was in it, but we lacked
experience and staff. For example, Luc and I actually
helped build the Notre-Dame! I remember putting
the accounting aside for a month to help take
inventory of the supplies and the apartments that
had been leased. We had to use the stairs because
the elevators were reserved for the construction
workers. I lost ten pounds going up and down those
stairs! (laughs) We even slept in the art room, on a
little mattress on the floor, to guard the residence
because the front doors didn’t have any handles yet!
But you know all about that, Lyne!
LEGROUPEMAURICE.COM THE INNOVATOR 33OCTOBER OCTOBER
DEATH OF BUSINESSMAN OPENING:
PAUL DESMARAIS LE SAVIGNON IN LACHINE
PEOPLE BEFORE PROFITS
THE
VISIONARY
Michel Toupin has been a financial partner
of Le Groupe Maurice for 20 years. The
director of Université Laval’s pension fund
was the first person to support senior-loving
entrepreneur Luc Maurice’s project to
build his first retirement home. We asked
him what inspired that confidence.
THE INNOVATOR 34OCTOBER OCTOBER
AGREEMENT IN PRINCIPLE IS REACHED EY ENTREPRENEUR OF THE YEAR AWARD
ON THE HISTORIC CANADA-EU TRADE — IN BUSINESS-TO-CONSUMER PRODUCTS
AGREEMENT AND SERVICES CATEGORY: LUC MAURICE
Mr. Toupin, how did you first get into
business with Mr. Maurice?
It all started with a call from a friend, asking me if I’d
meet with someone named Luc Maurice. Investors
are often approached to help people. The ones I
always agree to meet with are people who have
just lost their job or are changing careers, or young
entrepreneurs. In other words, people with drive.
And that was the case with Mr. Maurice?
That’s right. The first thing I asked him was, “But
why do you want to open up a seniors’ home?
There’s nothing exciting about that. And certainly
nothing glamorous!” He answered, “Because I
like seniors.” And for the next two hours, I listened
to him tell me why. I wanted him to prove how
much he liked them. Anyone can say, “I love retired
people.” But I knew he was sincere. He wanted to
make a career of it, and his approach was different.
He wasn’t coming at it from a business angle. He
was thinking like a human being. That’s what made
him different.
For example, in the early days at Les Résidences
du Marché, we realized that the dining room wasn’t
profitable. But, we said, “We don’t care. Would we What do you think makes
want our mothers to eat slop just so the operator Le Groupe Maurice so successful?
can make money? No. So, then, let’s do what we It’s the fact that not only is Luc a leader, he’s
think is right.” a leader with heart. Those two qualities aren’t
contradictory. Quite the opposite, in fact, they
So, you share the same values. actually go hand in hand. I’ve seen him interact with
Is that why you’ve been partners for so long? his family—he’s essentially a very loving man. So,
Yes, I think so. I’ve never butted heads with Luc. he started applying that quality to his work every
We’ve always agreed and been adamant about the day, and thanks to his leadership, he’s managed
same things. People who go into business often to extend it to an entire organization. That’s his
think—wrongly—that they’ll be able to offer more greatest strength and the key to his success. And it’s
once they start turning a profit. That’s false. If your also what will keep his company running for many
product is good, the profits will follow. That’s always years to come.
been our thinking, and that’s why we’ve always
gotten along so well. Because we think alike!
LEGROUPEMAURICE.COM THE INNOVATOR 35DECEMBER
LE GROUPE MAURICE LAUNCHES 2014
ITS FACEBOOK PAGE
THE RESIDENCE
OF THE FUTURE
Because society is changing, and because
our clients will soon have a different set of
needs—and along with them, increasingly high
expectations—it’s time to ask ourselves what
the residence of the future will look like.
Let’s take a quick look into our crystal ball...
THE INNOVATOR 36JANUARY MARCH MARCH
LE GROUPE MAURICE’S AWARD OF EXCELLENCE – CANADA’S MISSION IN
1ST TV ADVERTISEMENT LA GARANTIE DES MAÎTRES AFGHANISTAN COMES
BÂTISSEURS: LE GROUPE MAURICE TO AN END
LEGROUPEMAURICE.COM THE INNOVATOR 37APRIL JUNE
PHILIPPE COUILLARD IS QUEBEC’S NATIONAL ASSEMBLY
ELECTED PREMIER OF ADOPTS THE ACT RESPECTING
QUEBEC END-OF-LIFE CARE
“ The proximity of various public transit networks, the
addition of charging stations for electric cars, already
available in some of our residential complexes, and very
soon the presence of the Communauto carsharing service,
which will be a pilot project in one of our residences, will
no doubt help to meet retirees’ growing demand
for new sustainable mobility options ”
YVELINE ROC – DEVELOPMENT DIRECTOR FOR LE GROUPE MAURICE
When designing any new project, Le Groupe “Everything stems from the experience the
Maurice has always prided itself on anticipating the residents are looking for in their retirement.
needs of seniors. Its desire to evolve in step with They’re former teachers, doctors or social workers:
its clients is what drives it to continuously adapt to They’ve spent their whole lives involved in their
their changing needs, but also to anticipate them. communities,” says Louis Desjardins, Sales Director
What criteria will the seniors of tomorrow base at Le Groupe Maurice. “Tomorrow’s retirees will
their decision on when it comes time to choosing no doubt want to finish what they started when
a retirement home? In order to keep expanding, it comes to their community work. They’ll insist
Le Groupe Maurice knows that it needs to stay on residences that share their values by offering
innovative. Here are some things to consider... various opportunities for them to give back,” he
concludes.
COMMUNITY
Even though it’s long been proven that people who This will help seniors’ homes get away from the
feel useful are generally happier and live longer, “ghetto” image they’ve often been associated with.
healthier lives, social involvement is much more Quite the contrary, they’ll be more inclined to open
than that: For many, it’s a basic need. That’s why Le their doors to local organizations and could even
Groupe Maurice believes that the residence of the share space with the latter.
future will place even more emphasis on giving back
to the community.
THE INNOVATOR 38You can also read
