TREK BIKES 2018
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TrekBikes.com LLC PRSRT STD
801 West Madison Street U.S. Postage
Waterloo, Wisconsin 53594 USA Paid
Trek Bicycle
OF OUR
FAVORITE
T R E K CA R E C O N F I D E N C E B O N T R AG E R G UA R A N T E E FLEXIBLE SHIPPING THINGS
FOR 2018
We cover our bikes with Trek Care, You’ll love it, or we’ll take it back. Details on shipping and in-store
the best warranty in the business. It’s that simple. Learn more at pickup options available on
bontrager.com. trekbikes.com.
Valid 05/10/2017 - 08/15/2017
TCCATSU101617 $10.00
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TCCATSU201617 $20.00 One per customer. Coupon has no cash value.
Some exclusions may apply.
F R O M T H E S TA R T,
T R E K H AS B E E N G U I D E D BY
A SIMPLE DESIGN PRINCIPLE:
BUILD AWESOME
PRODUCTS PEOPLE LOVE
HERE’S 50 OF OUR
FAVO R I T E S F O R 2 018 .
F I N D M O R E T O L O V E AT Y O U R L O C A L T R E K
R E TA I L E R A N D AT T R E K B I K E S . C O M
ELECTRIC BIKES
The fastest-growing bike category in the world has the greatest
potential to change that world. Electric bikes are the answer to the
barriers that keep us from riding longer, farther, and faster with less
effort. They make riding more accessible to more people. And that’s a
great reason to love them.
ELECTRIC
Whether it’s riding with loved ones, keeping up friends, riding
longer or more difficult routes, or commuting to work, the
reasons why electric bikes are awesome are as numerous and
diverse as the people who love them. The good news is that
we have an electric bike for every reason and every rider.
FOR EVERYONE DUAL SPORT+ NEKO+ WOMEN’S
SUPER COMMUTER+ 8S CONDUIT+ LIFT+ LIFT+ LOWSTEP
CROSSRIP+ XM700 + ELECTRA TOWNIE GO! 8I STEP-OVER ELECTRA TOWNIE GO! 8I STEP-THRU
COMMUTE RECREATION
THE GIFT
CAR
SUPER COMMUTER+
WORK
HOME
OF TIME
TRANSIT
At the end of the day, our time is the most valuable He now spends an average of just 25 minutes
thing that any of us have. It’s a finite resource that commuting each way, and without the threat of
cannot be reproduced or returned once it’s gone. But construction and accidents getting in the way, it’s
the interesting thing about time is that with the right always an average of 25 minutes. Ian has gained half
tools, you can find more of it. Imagine what you an hour a day, 2.5 hours a week, 10 hours a month,
could do with more time. or 120 hours a year to spend as he wishes. Plus, he
gets a workout on the way to and from work, and he
Ian V. is an emergency room nurse living in Monona, never has to spend a dime on gas or parking.
WI, with a 9-mile commute to Madison’s downtown.
By car, it takes Ian an average of 40 minutes to get We all know that coworker who’s perky the moment
to work and 40 minutes to get home. It takes longer they arrive at the office. The one who found time to
if there is construction or an accident. Frustrated work out and get some fresh air before work. With
with the gas he was wasting and the time he was his Super Commuter+, Ian has become that person.
losing, Ian made a change. Ian bought Trek’s Super Find your electric bike today, and you can too.
Commuter+ and re-thought his route and commute.
MADISON, WISCONSIN
2
DOMANE SL 5 GRVL
The right bike for you if:
You’re a staple in the gravel scene, or you’re planning to be one. You’re
looking for a lightweight, carbon, adventure-ready bike, with the
gravel-specific trims that matter on your most epic rides.
RIDING GRAVEL
Cycling vernacular for gravel, dirt, and hard pack, “GROAD” is the
term for the roads and paths that begin where the pavement ends.
It’s not just the challenge of riding on gravel that we love, it’s the
possibilities of where that path may lead and what we might find
that keeps us seeking the roads less traveled.
Domane GRVL is available in 2 models beginning at $1,900
3. ROAD BIKES WITH DISC BRAKES It was only a matter of time. While road unchanged. You know that eventually one of bike engineers shaved weight, mastered them was bound to ride a mountain bike and aeronautic materials, and explored ever realize how great disc brakes are. Could the more aerodynamic designs enhancing speed same benefit be realized on a road bike? and efficiency, the brakes that controlled The answer is a resounding "Yes!" all of that development remained largely
ÉMONDA SLR 8 DISC
The right bike for you if:
You want the lightest disc brake road bike we make, with a no-
compromise parts group, carbon wheels, and the ride quality found only
in our highest-end carbon Émonda frame.
Émonda SLR 8 DISC is available at $7,000
DOMANE SLR 6 DISC WHY DISC BRAKES Wider tire clearance
With the advent of gravel riding, endurance,
cyclocross, and adventure bikes, wider tires
The right bike for you if: More stopping power have exploded in popularity as they offer
Disc brakes are much more powerful than greater traction and comfort. Road bikes
You’re not afraid to stray from the
rim brakes. It’s easy to slow with a single with disc brakes can accept much wider tires
pavement in the middle of a road ride,
and you expect your bike to hold up to finger, making them ideal for long descents than road bikes with rim brakes.
your every adventure whim. You want or when riding looser surfaces.
our lightest Domane frame ever, with the Ride in any conditions
added benefit of hydraulic disc brakes Improved braking control Rim brake performance can suffer in wet
and wider tires for speed, stability, Yes, disc brakes are more powerful. But or dusty conditions. Disc brakes work in all
and confidence. weather conditions and while dirty, so if
just as importantly, they let you modulate
your braking intensity in a way rim brakes you’ll be riding in inclement weather or off-
don't, allowing you to apply precisely road, you should go disc.
the amount of braking power you need,
Domane SLR 6 DISC is available at $5,500 precisely when you need it.
HELMETS BOA
WITH MIPS DIALS
MIPS is a patented low-friction
layer added to Bontrager
helmets that allows the helmet
to rotate in a crash and redirect
Most of us fall somewhere in the
S-XL size range. But when it comes
to dialing in the perfect fit, a little
adjustment can make all the difference.
5
impact energy. This reduces We love the Boa Dial featured on
the likelihood of a concussion select Bontrager helmets and shoes,
in the event of a fall. Like every because it makes small adjustments
Bontrager helmet, Velocis MIPS count in a big way.
is backed by the Bontrager
Crash Replacement Guarantee.
If your helmet is impacted in
the first year of ownership, we'll
replace it for free.
Bontrager carries 17 helmet models Bontrager carries 16 shoe models with
with MIPS starting at $59.99 BOA starting at $124.99
6 HIGH
SCHOOL
MOUNTAIN
BIKE TEAMS
Life is more fun on a mountain
bike. And now, so is high
school, thanks to The National
Interscholastic Cycling
Association. NICA is the
governing body for middle and
high school mountain biking
in the United States. They
know high school sports can be
about more than athletics, so
they provide the guidance and
resources for schools across
the country to help student
athletes develop strong bodies,
minds, and characters through
mountain biking.With over 12,000 high school boys and
girls competing in 18 states across the US,
mountain biking is one of the country’s
fastest growing high school sports. Learn
more or sign up at nationalmtb.org
“SPAULDING,
YOU’RE PLAYING
GOLF AND YOU’RE
GOING TO LIKE IT.”
- JUDGE SMAILS
CADDYSHACK
Trek has pledged $1 million to support NICA and
ensure that Spaulding always has another option.7
ALL-NEW
HARDTAILS
We love great hardtails because they provide unforgettable
experiences. A hardtail is the kind of mountain bike that introduces
most new riders to the trail, and a great one can spark a lifelong love
of the sport. There’s a lot to love about today’s models: They’re sleeker,
lighter, and faster than their predecessors. But most importantly,
they’re a whole lot of fun to ride.SKYE SL WOMEN’S
The right bike for you if:
X-CALIBER 9
The right bike for you if:
You want a mountain bike that will grow with you. Skye SL is durable and simple enough for
your first time on the trails, and it has a quality drivetrain and suspension that will still feel You measure your rides in speed and distance, and want a fast XC bike that will help you
right for you when you're ready to step up your adventures. cover more trail in less time. You race, or you could see yourself getting into racing, so you
want a hardtail with competition-level parts that will give you an advantage on the trail.
Available in 3 models Available in 4 models
beginning at $430 beginning at $900
Skye SL Women’s $570 X-Caliber 9 $1,580
MARLIN 7
The right bike for you if:
X-CALIBER 8
The right bike for you if:
You’re new to the trail but have serious singletrack aspirations, and want a race-worthy You’re looking for a fast mountain bike for singletrack—one
mountain bike with upgrades on the parts that make a big difference in performance, like a that’s fully capable of taking on races, marathons, and competitive group rides. You want
higher quality suspension fork. something that is reliable and fun with dependable, lightweight parts.
Available in 4 models X-Caliber 8 $1,070
beginning at $430
Marlin 7 $7508
BIGGER TIRES
What is mid-fat? Technically, it’s a 3”-wide mountain bike tire that
fits between the standard 2.2” and 5” fat bike tires. OK, but what is a
mid-fat, really? It’s a wider-than-normal mountain bike tire that allows
for more traction, more confidence, and more fun. The mid-fat is like
our favorite babysitter growing up—it forgives our quirks and lets us do
things we’d never get away with otherwise.ROSCOE 7 The right bike for you if: You’re new to trail riding and want a fun and accessible hardtail that keeps you confident and in control when things gets rough. Or, you’re a more experienced trail rider and you want a bike that handles like a party when you’re out riding with friends. Roscoe is available in 4 models beginning at $1,070 Not pictured: Stache is available in 3 models beginning at $1,580
9
POWERFLY+ 5
The right bike for you if:
ELECTRIC
You want a durable go-everywhere bike with the added confidence of powerful,
intuitive, pedal assist, so hills and headwinds won’t stop you. You appreciate
quality parts and are willing to spend a bit more to get them, because you know
they make a big difference when you’re in the saddle.
MOUNTAIN BIKES
One thing all trail sessions share is that they’re over too soon.
With an electric mountain bike, you have the power to go longer,
farther, and faster (if you so choose), so the ride is over whenever
you decide it is. Have fun.
Powerfly+ is available in 4 models
beginning at $3,50010 FX: OUR MOST
POPULAR BIKE
A moment of appreciation, please, for nothing less than the best
bike for the most people. Why is FX one of our favorite things?
Because it’s clearly one of your favorite things. FX is our most
popular bike this year and every year. And now it comes with disc
brakes for even more precise all-conditions performance.Our most popular bike is also the easiest to accessorize.
Lights, fenders, racks, and bags take you from fit to functional in seconds
FX SPORT 6
The right bike for you if:
You’re a roadie at heart, but you love the feel of a flat bar. You want to
keep up with faster group rides, put on more miles, and set new Strava
PRs. You love carbon fiber and high-end parts to match, and you relish
dropping your riding partners on their $10,000 drop bar bikes.
FX is available in 17 models
beginning at $355
FX 6 Sport $2,000WOMEN’S
SPECIFIC ANYONE WHO
DESIGN THINKS ALL
WOMEN ARE
THE SAME
DOESN’T KNOW
WHAT THEY’RE
Trek doesn’t compromise
on performance. Every Trek
Women’s model has the same
TALKING ABOUT,
technology and performance
of its mainline counterpart,
with the added benefit of
AND PROBABLY
touchpoints that can provide a
better fit from the start.
(DEFINITELY)
Want a bike made for women?
Cool. Don’t? That’s cool, too.
The only thing that matters is
that you find the fit and feel
ISN’T A WOMAN.
that’s right for you. Because the
truth is, there’s no one solution
for all of us. We learned that
from decades of designing for
women. That’s why we have
options. Lots of them.TREK HAS 46 MODELS DESIGNED
SPECIFICALLY FOR WOMEN BEGINNING AT $375
CHECK THEM ALL OUT AT YOUR LOCAL TREK RETAILER
OR AT TREKBIKES.COM13. ANDES PACIFICO
Enduro is a true test of trail talent. It
combines the lung-bursting cardio of
EMILY BATTY’S DOG
climbing with the balance and focus
of technical descents. Our favorite is
the Andes Pacifico. An epic ride from
the Andes mountains ending at the
same place as western civilization;
When you’re the apple of your The Pacific Ocean. If you’re thinking
mother’s eye, you tend to spend a Enduro, we recommend Remedy.
lot of time with your mom. If you’re
Remedy is available in 6 models
a professional mountain biker’s beginning at $3,000
adorable Welsh Terrier, that means
globetrotting the UCI World Cup
calendar. The aptly named Buddy
14.
12
can be found on Instagram @ The mountain world went nuts when we introduced
RE:aktiv, our first suspension collaboration with
hiimbuddy1.
RE:AKTIV WITH Penske Shocks. Now, two years later, we’re ready to
rock the MTB world again with Thru Shaft—quicker
suspension responsiveness that keeps you stuck
THRU SHAFT to the trail and maintaining speed over rougher
terrain. What’s not to love about that?
SUSPENSION Thru Shaft is available on Slash 9.8, Slash 9.7,
Remedy 9.8, Remedy 9.8 Women’s, and Fuel EX 9.9
15. SESSION 29
Going downhill is meant to to be fast.
And while the rest of the industry
is mucking about with 29" DH bike
prototypes for professional racers,
we’re bringing the party to the people.
Session 29 is available as a frameset
for $5,000920
The right bike for you if:
Adventure is who you are.
You prioritize cargo capacity
and versatility over all else.
You’re the friend that other
friends borrow camping
GETTING LOST
equipment from, and you’ve
made just as many meals
over a campfire in the last
year as you have in a kitchen.
One of the things we love the most is having no idea where we are or 920 is available at $2,000
how we got there. Good things happen when you’re lost. You start to
1120
think. You start to examine. You start to pay attention to things you
would otherwise miss. When you go beyond your wifi signal, you go
beyond what’s comfortable. And when you’re outside the familiar,
that’s where true discovery happens.
The right bike for you if:
You’re an adventurer
willing to ride where others
dare not venture. You live
for freedom, value self
reliance, and want a ride for
bike-camping and off-road
touring in places other bikes
simply can’t take you. 1120 is
for the crazy among us and
those who feel most at home
under the stars. If filling out
the last uncharted parts of
the map is your thing, 1120 is
the thing to do it on.
1120 is available at $2,500IT’S A REALLY BIG DEAL 1
There’s nine World Cups and most take place in unpronounceable
17.
Belgian cites. This is America’s World Cup. This is your World Cup.
See you there: trekbikes.com/worldcup
2 EQUAL PAY
World Cup Waterloo will be the first World Cup in the history of
cycling to pay equal prize money to the men’s and women’s field.
Sometimes common sense is a revolutionary act.
THE COURSE 3
A WORLD CUP
Trek’s backyard World Cup course is
insane. Run-ups, flyovers, big screens,
cowbells, horns, flags, music, and more.
4 YOU CAN RACE
The venue alone will be worth the trip.
With over 50 amateur races being held September 22-24,
there is ample opportunity for glory.
IN OUR BACKYARD
THE LEGENDS RACE 5
Tucked inside the best weekend of the year
are two costume-required race opportunities
featuring cycling legends Jens Voigt and Sven
Nys. Your cyclocross abilities will not be judged,
but your costume is another matter entirely.
6 THE FOOD
Cyclocross has a culinary element
ON SEPTEMBER 24, 2017, TREK WILL HOST THE FIRST-EVER
that is entirely unique to the sport.
In addition to traditional American
TELENT UCI CYCLO-CROSS WORLD CUP WATERLOO ON THE TREK HEADQUARTERS 7
Come for the cyclocross, stay for the
event fare you can expect ample frites,
waffles, mayonnaise, and perhaps
even a stoofvlees stand.
factory tour and hospitality provided by
GROUNDS OF OUR US HEADQUARTERS. IT PROMISES TO BE THE your favorite bicycle company.
8 SEPTEMBER IN WISCONSIN
BIGGEST AND BEST PARTY WE’VE EVER THROWN. AND WE WANT This is the time of the year the locals live for. The colors.
The smells. The temperature. All perfect.
YOU THERE. NEED A REASON? HOW ABOUT 10. THE BEST RACERS 9
IN THE WORLD
10 IT’S FREE
That’s not hyperbole. The World Cups
matter most, and because of that, the best
athletes compete in them.
World Cup Waterloo is the only World Cup
in the world that is free to attend. Parking?
Free. Admission? Free. Beer? Plentiful and
reasonably priced.BOONE 7 DISC
The right bike for you if:
You live your life in 60-minute intervals, and know crisp autumn air means #CrossIsHere. You
love Belgian beer, wake up at ungodly hours to livestream World Cup cyclocross races, and
want the best cyclocross bike available—the same one ridden by the pros of Telenet-Fidea.
Boone is available in 2 models beginning at $4,000
Frameset available
BOONE AND CROCKETT
The earliest explorers of the American frontier faced their fair share
of obstacles. Rivers, mountain, and bears. So many bears. We like to
think these winners of history’s greatest holeshot would have made
great cyclocross racers, so we named the bikes that face the most
obstacles in honor of their intrepid spirit. CROCKETT 5 DISC
The right bike for you if:
You’re rolling into the cyclocross scene and looking for a ride that’s everything you need and
nothing you don’t. Or, you’re looking for a great all-around bike with road-style bars that’s
perfectly suited for everything from cyclocross races and gravel roads to commutes and rail trails.
Crockett is available in 2 models beginning at $1,89020.
SABERTOOTH
SPIKES
Don’t let your chances of
victory slip away on the run up.
Bontrager’s Sabertooth Spikes
provide the right bite when you
need it most. Cyclocross is hard
enough and we love anything that
makes it just a little easier.
Sabertooth Spikes 535040 | $39.99
21.
STRANGLEHOLD
DROPOUTS
SINGLE SPEED WORLD
The most official unofficial World
Championship ever, SSCXWC
is one part bike race and one Given the unpredictable
part circus. This event is much nature of cyclocross,
more than a competition. It’s the ability to adapt is
CHAMPIONSHIPS
an entire weekend to celebrate invaluable. Crockett’s
cycling’s quirkiest, liveliest, and Stranglehold Dropouts
most debaucherous discipline: permit seamless
singlespeed cyclocross. singlespeed conversion
when it’s time to simplify.22. THE NEW 9.7s
Let us clear up a point of bike naming confusion on our end: Anything
with a “9” at the end? It doesn’t get better than that. But that top
shelf should be within reach for more people, and that’s where the
all-new 9.7 range lives. Our best mountain bikes—Fuel EX, Top Fuel,
Remedy, Slash—rethought with a simple tweak to our philosophy:
Build awesome bikes that people love AND more can afford.
The 9.7s are available in Fuel EX, Top Fuel, Remedy,
and Slash models beginning at $3,700SLASH 9.7 TOP FUEL 9.7
The right bike for you if: The right bike for you if:
You want to dominate on even the most demanding trails, and you want the latest in MTB tech, You don’t want to ride the trails, you want to fly across them. You appreciate the magic of
but you don’t want the huge price tag that normally comes with it. You’re no stranger to going carbon and want a super-light bike with impressive components and suspension that keeps you
fast, but you need a ride with both speed and strength so you can feel in control on the trail. comfortable and in control. Whether you’re racing or riding long distances, you want a bike
that can match you mile for mile.
REMEDY 9.7 27.5 FUEL EX 9.7 29
The right bike for you if: The right bike for you if:
You want the superior light weight of carbon in a trail-shredding package. You love the quick You want quality suspension capabilities and a lightweight frame that can handle anything
handling of 27.5" wheels and the plush ride of a 150mm travel bike, and you want our best from a quick stint on the trails to a brutal day of enduro racing. You prioritize the big stuff like
carbon frame to go along with it. frame and suspension.23.
FEATHERLIGHT
BIKES
It’s not just the weight of the bike
that gets us excited. Anybody can
make a light bike. It’s making a
bike strong enough to withstand
day-in, day-out punishment while
remaining light. After all, when
you’re pushing less uphill with
complete confidence, you love
riding more.
Bauke’s Émonda weight 14.99 lbs
(6.8 kg). Why? Because the UCI
said it has to. Yours is lighter.
Trek-Segafredo’s Bauke Mollema on his way to Émonda SLR available in 5 models
victory on Stage 15 at the 2017 Tour de France.
beginning at $4,500ÉMONDA SLR 9 24. DAYTIME
The right bike for you if:
You want the best. You’re the G.C. contender in your local scene, and you set the
pace to beat on the biggest climbs. You want the lightest Trek ever with the lightest
components to match, and know a great road bike is an investment in performance.
RUNNING LIGHTS
Émonda SLR 9 in a 56 cm weighs 12.96 lbs (5.88 kg). See? Told you it was lighter
than Bauke’s. Sorry, Bauke.
Émonda SLR $11,000
IF YOU ONLY DO ONE THING, DO THIS.
Since releasing cycling’s first lights designed to enhance a rider’s
presence in the daylight, we’ve been shedding light on a very real
problem: Cyclists overestimate how visible we are to drivers. Cut
through the noise. Always ride with a Daytime Running Light.
Bontrager Flare R is our choice.
Flare R | $59.99
Learn more at trekbikes.com/abc
Émonda SLR 6 Émonda SLR 6COLORFUL KICKS When we look at our cycling shoe closet—don’t act like you don’t have one—the impression can be a little bleak. Adding some color not only lets you stand out on the road and trail, it could be the difference between someone seeing you or not. The colors of this this season, and every season, come in reds, purples, oranges, and pinks.
26. DROPS DROPS CYCLING
CYCLING TEAM TEAM
The best kits in the professional peloton
belong to the ladies of the Trek-sponsored
DROPS Cycling team. Set off with teal-tinged
Trek Madones and Bontrager XXX cycling
shoes, DROPS takes on the fastest racers of
the UCI Women’s World Tour.27. GETTING EXACTLY
WHAT YOU WANT
There’s nothing like getting
exactly what you want.
When you ride a Project One,
you’re riding your dream
hand-wrought by someone
determined to astonish you,
who cares deeply about your
vision and is the only person
on Earth to love your bike
before you.
Madone 9.9 in LusineAERO
FOR
ALL
Need one bike to race on Sunday and
then hit the group ride on Monday?
Madone 9.0 is your bike—a fully
integrated aero bike that you can clip
aero bars onto for triathlons
or time trials. Great bikes have
greater applications.
28. TIM REED’S BUDGIE SMUGGLER
Just as Aussie as World Champion triathlete Tim Reed
is the nation’s slang for his choice of indispensible racing Madone 9.0 is available in one model for $4,000
equipment: The Budgiesmuggler. We’re not sure exactly or as a fully custom bike via Project One
where the chamois goes, but he said he’d get back to us
once he’s got that sorted.30. NEW BAR 31. FULL
AWESOME
TAPE DAY AT HALF
THE PRICE
Aeolus Pro 3 #14834 | $529.99
Upgrading to a set of
carbon wheels is the
single fastest, easiest,
and most impactful way
to improve your ride
quality. Whether you
ride on the road or trail,
the difference a better
wheelset can make is
astounding.
In the past, this essential
upgrade has come at
a heavy cost. In some
cases, the price of a set
of carbon hoops has
eclipsed the value of
a complete bike. But
that’s all in the past
If we had our way, we’d change our bar tape as often as we change now. Bontrager’s all-new
carbon Aeolus Pro 3 and
our socks, and we’d match them accordingly. Good thing Bontrager
Line MTB wheels give
makes a veritable rainbow of colors and patterns to suit any taste. you an amazing upgrade Line Pro 30 #22204 | $549.99
When somebody tells you what color is “pro,” remind them that at half the cost of their
pros don’t pick their own tape. predecessors.32. INDOOR RIDING
THAT DOESN’T SUCK
A hard truth about cycling is that it’s best done
outside. But there are those days when it’s just
not happening. Whenever that time comes, here
is what we use to get through it.
SMART TRAINER
The design of stationary trainers has for years
remained…stationary. But recent leaps in
development have led us to completely rethink
our offseason training. Saris’ smart trainers
mimic an actual ride as well as provide all of the
data you could ever need to track your fitness. If
you’re riding indoors, you might as well get the
most out of it. Every season is in-season.
Magnus is available at $599.99
Hammer is available at $1,199.99SPEED
WITHIN
DOMANE AL 2 $769.99 DOMANE AL 2 WSD $769.99 DOMANE AL 3 $929.99
REACH
DOMANE ALR 3 $1,149.99 ÉMONDA ALR 4 $1,149.99 ÉMONDA ALR 5 $1,579.99
DOMANE ALR 4 DISC WSD $1,729.99 DOMANE ALR 4 DISC $1,729.99 DOMANE ALR 5 DISC $1,889.99
AFFORDABLE
ROAD BIKES
When you buy a Trek, you’re buying a bike that any one
of us would be happy to ride—and we’re a picky lot when
it comes to bikes. Every bike that carries the Trek name is
a testament to our belief that we exist to build awesome
products that people love. We pour a massive amount
of value into every bike that carries our name, no matter
DOMANE ALR 5 GRAVEL $1,889.99 ÉMONDA SL 5 WSD $1,889.99 DOMANE SL 5 $2,099.99 where it falls within the lineup.34. #WHEELIEWEDNESDAY 37.
Mike. Mike. Mike. What day is it, Mike?
WHEELIE WEDNESDAY! One of our favorite
WATER
BOTTLES
hashtags gets us over the hump and has
produced some of the best user-generated
content we’ve ever seen.
THAT
DON’T
LEAK
There are only two places
water should be on a ride:
In your bottle and in your
body. Everywhere else is
an annoyance at best and
potentially hazardous at
worst, which is why we
make a water bottle that
35. SEGAFREDO COFFEE keeps your hydration right
where you need it and
nowhere else.
Bikes and coffee go together like peas and
36.
carrots. We all have our favorite blend and
A bike when you need it and a place to leave Water Bottle $6.99 / 21oz and $7.99 / 26oz
coffee house. This is where good rides start
and great rides end. Our current favorite? it when you don’t? Simple. Revolutionary.
SHARING
Segafredo. The perfect blend of the romance B-Cycle is changing America’s cities one fun,
of Italy, cycling, and coffee. convenient bike at a time. It’s our preferred
mode of urban transit.38 THE C3
PROJECT
We’ve seen a lot over the past forty-two years, but having
our minds blown never gets old. That’s why we employ a team
of riders whose only job is to do things with bikes that nobody
has ever seen. And according to the last YouTube viewcount,
they’re doing well.
Check out the videos at trekbikes.com/C339.
EPIC RIDES IN EPIC PLACES
We’re putting a big checkmark on the bucket list in 2018.
40. GIVING OUT THE BOSS’S EMAIL
This spring, we’re heading for the magic of the Rhône valley
One of our guiding principles, and a large reason
and the majesty of the French Alps, with the experience that for our success, is that we treat people like family.
only Trek Travel can provide on their Provence trip. With all
new trips for 2018, there’s an unforgettable cycling trip for And when you’re family, you don’t have to think
everybody. Next year’s Christmas card is going to be awesome. twice about reaching out for help.
trektravel.com
So if you ever have a problem
with your Trek and you don’t
feel like you’re getting the
help you need, send a note
to Trek President, John Burke,
at j.burke@trekbikes.com
Yes, he will see it.
Yes, he will respond.43. DROPPER POSTS
41. A WARM JACKET ON At one point in history, humans walked everywhere. Then we
tamed horses, made cars, planes, and started drafting plans for
jetpacks (Stay tuned! It’s coming). It’s our nature to invent ways
A RAINY DAY to move more efficiently. Before the dropper post, mountain bikers
bounced everywhere, whether climbing or descending. Then
somebody dropped their post into the frame at the touch of a
There’s just some things that button, allowing us to move our bodies exactly where we wanted,
make you feel really good. depending on the terrain. Our preferred dropper is the Bontrager
Bontrager’s Avert Stormshell Drop Line. It works every time. Unlike our jetpack prototypes.
Jacket on a rainy day is one
Bontrager Drop Line Dropper Post $299.99
of those things. A jersey-
pocket-packable waterproof
refuge perfect for fall’s less
charming elements.
Avert Stormshell Jacket $174.99
45. BONTRAGER FLASH
CHARGER TLR PUMP
With more people going tubeless, the need for compressed air
has blown up. Bike wheel technology is progressing fast, but air
compressors remain heavy, loud, expensive energy hogs. That’s
what makes this tubleless-specific floor pump such a gem. The
Flash Charger creates all the compressed air you need without
44. BIKE SHOPS
the compressor you don’t want.
42. PARTS THAT DON’T Bike shops are more than just brick and mortar
Bontrager Flashcharger Pump $119.99
HURT THE PARTS structures. They’re the stewards of an elegant,
simple solution to some of the world’s most
complex problems. Communities with more
Making awesome products people love includes making things Bontrager Ajna Saddle bike shops, better access to bicycles, and
that help them love other stuff more. When your most sensitive Comp $79.99 cycling infrastructure are healthier, more
parts are unhappy, you’re not going to love your bike. Our picks Elite $129.99
Pro $199.99
prosperous, and much easier to love living in.
for instant on-bike comfiness: The Bontrager Ajna for the ladies Bontrager Montrose Saddle
and the Bontrager Montrose for the guys. Contoured for the Comp $79.99
Elite $129.99
anatomical differences and...sensitivities of everyone.
Pro $199.9947. FINDING CYCLING
IN RETIREMENT
Since it’s football season, we have to send some
love to the huge percentage of retired ballers who
look for low-impact fitness solutions and naturally
find cycling. Especially those who show up to ride
with us at the annual Trek 100 to raise funds to
fight childhood cancer. Like Brett, here.
While Trek employees come from across the world
and represent their team’s colors proudly, there
is one team—and one former player—that seems
MAJOR TAYLOR especially popular. Hey, this is Wisconsin.
46. SNOW
It’s coming. And when it does, we’re
going to be ready for it. Because
when you have the right mindset and
the right bike, winter doesn’t suck.
We reach for Farley when the heavy
stuff comes down. If it can be ridden
to the South Pole, it can handle
wherever you’re headed.
Farley is available in 6 models
beginning at $1,730Bet you weren’t expecting a NASCAR
reference. Yes, Jimmie Johnson drives a car
for a living. And when he’s not going fast
for work, he finds speed in other ways. Our
favorite driver is #48 because he’s one of us.
48. JIMMIE JOHNSON49. DREAMBIKES $2 PER HELMET
When you buy a Bontrager helmet, we donate $1
Recycling program. Catalyst for social change. Professional With locations in Madison, WI, Milwaukee, WI, Rochester, NY,
to PeopleForBikes. Our participating retailers, in
development center. The Trek-founded DreamBikes is a group Calumet City, IL, and Knoxville, TN, and many more planned
turn, match that donation. Together, the three
of non-profit urban-based bicycle retail shops staffed with in the future, DreamBikes will be changing more lives one
of us will build a better, healthier world.
members from the Boys and Girls Clubs of America. Bicycles bike at a time. Learn more at dream-bikes.org. If you’re
are donated, overhauled, and sold back into the community at a interested in founding a DreamBikes in your community,
fraction of their original cost. contact Trek’s Adam Kostichka. “Stitch” can be reached at
Adam_Kostichka@trekbikes.com.
50. PEOPLE FOR BIKES
PeopleForBikes is a coalition of bicycling
suppliers, retailers, and riders who stand
together to advocate for bicycling on a
national level. Every day, PeopleForBikes works
tirelessly to ensure the future of cycling and
pedestrian-friendly infrastructure throughout
the US. Find out how you can join the cause at
peopleforbikes.org.O U R B I K E S B U I L D TR AI L S . $10 from the sale of every Trek full
suspension bike helps the International Mountain Bike Association create,
enhance, and preserve great mountain biking experiences throughout the
world. Since 2008, these funds have built 153 new trails in 37 states.
O U R H E L M E TS B U I L D TH E F U TU R E . $1 from the sale of every
Bontrager helmet supports Places for Bikes, which provides guidance,
a rating system, a leadership conference, and professional support for
transforming cities throughout the United States in the ongoing effort of
becoming a bicycle friendly nation.
O U R TI R E S B U I L D S TR O N G K I D S . $1 from the sale of every
Bontrager mountain bike tire supports the National Interscholastic Cycling
Association. NICA is one of the fastest growing high school participation
sports in the country, and currently competes in 19 leagues spanning 18
states. Trek is proud to support NICA’s goal of giving every American youth
the opportunity to build strong body, mind, and character through cycling.
S HO P L O C AL . A website can’t fix a flat, tune your derailleur, correct your
saddle height, pour you a cup of coffee, or wax endlessly about that one time
when you almost won that one thing. Local bike shops are the heart and soul of
cycling, and that’s why Trek is only available at the very best ones.
84 Shop online at trekbikes.com Shop online at trekbikes.com C
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