Opinion leaders podcast network in Romania - The 1st key STARTING JANUARY, 2020 - Think Digital
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STARTING JANUARY, 2020
The 1 st
key
opinion leaders
podcast network
in Romania
by
Picture this: • 700.000+ people on a super stadium* waiting for a big concert to start. But, instead of a big artist or band to start playing, a key opinion leader is talking about a very specific topic to this 100% engaged audience who’s there, for her or him only. And… your brand message starts the show only when all the individuals in the audience are asking for that, by pressing the PLAY button. It’s not a radio commercial playing as a background while you are in a middle of a discussion. It’s not a TV ad running while you’re checking your phone. It’s not your social media ad playing without sound ;) It’s a new breed. Join us in this new adventure! *We would need something like 13 National Arenas. Or 2xUNTOLD festivals each month.
The 1st Quality Podcast Network in Romania starts with:
30+
more
to
come
podcasts
12+
content
categories
700k+
monthly listeners
Your ads will be heard on all the platforms
Our Categories
Our podcasters attract and
connect with loyal listeners.
“Oh, the irony!
Diverse in topic, tone, and
production, the shows share a In a crowded
distinctive style, a commitment advertising world that
to exceptional craft and an fights for our eyeballs,
entrepreneurial drive. the audio content will
Hobbies & Gaming
be the next big thing…”
It's wise not to adhere too
AdAge
strictly to a category. Don't
Marketing
assume that comedy
audiences for example aren't
also for entrepreneurs…
All that matters in podcasting are the brains. Thoughts. Ideas. Not the looks. Not the fancy Instagram pictures or the funny Youtube videos. That’s why top key opinion leaders are the early adopters and pioneers of podcasting in Romania. Business, media and smart entertainment personalities serve both as hosts and guests on podcasts, sitting down together to have meaningfull conversations between two mics. Grab a seat, relax, and meet our podcasters:
WHO’S IN? Podcatstu’ lui Katai Neascultatorii #IGDLCC Vocea Nației Podcast Robert Katai Sergiu Biriș George Buhnici Dragoș Pătraru UPGRADE 100 HurduCast Antreprenori care ZeroPlus by Dragoș Stanca Marian Hurducaș Inspira Andrei Roșca
WHO’S IN? #NOHACK Lorena Buhnici podcast Doza de eCommerce BurzCast Vlad Andriescu Lorena Buhnici Cosmin Daraban Razvan Burz Podcast ceva mărunt Cine Știe Ce Între showuri Somncast Sergiu Floroiaia & Toma Alexandru Teo & Victor Băra Teo, Vio și Costel Raul Gheba & Costel Bojog
WHO’S IN? Faza/Verso Podcastul de EQ Mind Architect Antocciono Simina Popa & Claudiu Sfirschi-Lăudat Zoltan Veres Paul Olteanu, Tudor Stoica Mircea Serediuc Eropedia Finante FM Subcast SOON… Kitty și George Daniel Tanase Subsign
WHO’S IN?
Reteaua CityPodcast 9 shows Gossip Podcast Un român în Londra Istoria Moldovei
Adrian Boioglu Dumitrache Radu-Stefan Manuel Cheța Natan Garștea
...many more to followEach podcast was chosen thoughtfully based
on the host, quality, audience, and category.
We only offer podcasts that are a proven
success or show a great potential for our
advertisers.
There are the detailed infos about each of them…KATAI
host Robert Katai
Robert Katai leads the way at home and abroad when it comes to content marketing.
He's one of the first to experiment with new formats and generously shares his insights
with the digital marketing community.
He wears many hats but his favorite are Content Marketing Manager at Bannersnack, a
professional online graphic design tool for designers and marketers, and host The Katai
Podcast, one of the most popular Romanian podcasts.
Robert's work has been featured in Adweek, Entrepreneur, Marketing Profs, Content
Marketing Institute and other publications where marketers go to learn."
Topics Average monthly Social Media
covered Podcast listeners community
4.5k 25kUPGRADE 100
host Dragoș Stanca
Dragoş Stanca is an entrepreneur, digital media expert with 20+ years of experience,
the founder of UPGRADE 100, the managing partner of TDG - Think Digital Group of
companies (in Romania) and the President of BRAT - The Romanian Transmedia Audit
Bureau. Dragoș also acts as a mentor and/or early-stage angel investor in tech start-ups.
UPGRADE 100, an annual festival landmark regional festival in CEE, dedicated to the
impact of digital and technology transformation in business and society, a weekly Radio
Guerrilla show + podcast, a digital and tech news platform and a community app that
includes updates, a “virtual festival” featuring world class speakers and experts to
showcase their knowledge, and a consultancy company that creates custom events and
digital transformation programs for its clients.
Topics Average monthly Social Media
covered Podcast listeners community
3k 57kNeascultătorii
host Sergiu Biriș
Entrepreneur since the age of 17, passionate about creating great products and leading
great teams capable of building successful online platforms used by millions of people,
Sergiu was Co-founder of LiveRail, video advertising technology company that was
acquired by Facebook in 2014, Co-founder and CEO of Trilulilu, Co-founder and CEO of
Zonga Music, the first subscription music platform in Romania. Recently, he founded a
new start-up in Entertainment and Technology, called Soundmix.
„Neascultătorii (The Disobedients)" is a podcast about the stories of entrepreneurs
who founded successful startups, succeeded and innovated in technology or with their
help.
He called it "The Disobedients" because if there is one thing that entrepreneurs who
succeed have in common, that’s knowing when NOT to listen to those who said they
would not succeed.
Topics Average monthly Social Media
covered Podcast listeners community
3k 22k#IGDLCC
host George Buhnici
George Buhnici, one of Romania’s most famous IT video bloggers has nearly 900k
subscribers to his YouTube channel. Professional journalist, George has worked in
ProTV for 15 years as reporter and host of the iLikeIT project, focused on technology.
Being into IT, he totally embraced the tech side and recorded extensively his journey of
designing and building his own Passive House home.
He also developed the personal project Cavaleria.ro, a digital magazine dedicated to a
male audience, as well as a hub for content creators. This year, he launched the home
design site casebune.ro
The journalist also writes on his personal blog, Buhnici.ro.
The George Buhnici's podcast, #IGDLCC, is a series of episodes in which he tells about
things that he finds interesting, thrilling or...annoying.
Topics Average monthly Social Media
covered Podcast listeners community
3k 1.8MVocea Nației
host Dragoș Pătraru
Dragoș Pătraru is a former managing director at Prahova TV, a journalist by profession,
at Digi24 and TVR1. In 2013, he proposed the broadcast ‘’Vocea Nației’’ (The state of the
nation) to the management of the Romania TV station, where he was a journalist. The
ratings of the show have been steadily rising. Since 2014, the ‘’Vocea Nației’’ show has
moved to TVR - the Romanian National Television.
The philosophy of the program ‘’Vocea Nației’’ is the following: in a world where the
press deviates easily and repeatedly from the status of democracy, the show sanctions
both the rampages of politicians and the press, seriously contributing to its healing, by
bringing forth the real facts.
Topics Average monthly Social Media
covered Podcast listeners community
60k 620k#NOHACK
host Vlad Andriescu
Vlad is a senior journalist with experience in analyzing startups and technology trends.
Vlad is the editor-in-chief of start-up.ro, the main source of information on startups in
Romania. Vlad has been following the local startup ecosystem for the past few years and
is more interested in failures than success stories because he considers there’s more to
be learned from the sincerity of a defeat. Vlad is constantly looking out for local unicorns
and doesn’t think Romania has it’s own Steve Jobs yet.
#NoHack is an educational podcast on Internet security, produced by start-up.ro, with the
help of Bitdefender. They choose hot topics from the internet and debate them to better
understand the online world we live in.
Topics Average monthly Social Media
covered Podcast listeners community
2k 5kHURDUcast
host Marian Hurducaș
Former journalist, smart manager and founder of Necktie Agency, dependent on public
relations, neuromarketing, digital marketing and social media.
Marian's podcast called Hurducast is recognized as one of the most popular Romanian
podcasts produced by the most arrogant man alive, @marianhurducas. 1st place on
Apple Podcasts, 3rd best podcast at @webstockro.
The Hurducast podcast discusses communication, marketing, media, business, success
and especially failure. Guests come from all areas, but you will certainly have new ideas
to remember and even put into practice. Not all you hear are famous stars. You may
have never heard of some, but there are people who have done something remarkable in
their field of activity or for the community, and they can bring you more knowledge.
Topics Average monthly Social Media
covered Podcast listeners community
3k 4kZeroPlus
host Andrei Roșca
ZeroPlus is a podcast about psychology and strategies for changing things in your life,
so that you can become a better version of yourself!
Andrei Roșca, the author of the podcast, has been an entrepreneur for all his life and
has founded projects like bookblog.ro (the most important book blog and one of the first
collective blogs in Romania) and Spada (one of the first social media agencies in
Romania).
Since 2014, Andrei devoted most of his time to being a "change strategist". That is, he
works 1 on 1 with people who want to make changes in their lives, helping them speed
up their development processes, through a personal mix of strategic interventions,
coaching and consultancy. He has studied with experts like Tony Robbins, Richard
Bandler and Cloe Madanes.
Topics Average monthly Social Media
covered Podcast listeners community
2k 16kLorena Buhnici podcast
host Lorena Buhnici
Lorena was an editor, general secretary of the editorial office, editor-in-chief,
spokesperson and head of press office at the RAR - Romanian Auto Registry, after which
she worked as an image advisor for a State Secretary in the Ministry of Transport. After
16 full years of work, she reached burnout and made a major change, in digital.
This is how she created, together with George Buhnici, her husband, the site
cavaleria.ro, which today is the most successful platform in Romania dedicated to men.
And from here it was a step towards her soul project, the interviews. She creates, builds
and gives stability to projects, but above all she is a binder and support of the
connections between people. The interviews of Lorena Buhnici are conducted in a
unique, innovative, authentic concept, where her style is very well printed.
Lorena brings to the public valuable information from a wide range of fields, life stories
and coherent ideas that inspire and why not influence an entire community.
Topics Average monthly Social Media
covered Podcast listeners community
3k 97kAntreprenori care inspiră
host Florin Roșoga
Florin is an experienced moderator with a demonstrated history of working in the
education industry. Skilled in search engine optimization, market research, podcasting
and online brand building.
‘’Antreprenori care inspiră’’ (Entrepreneurs who inspire) is a podcast that provides
access to hundreds of interviews, articles, book summaries and online courses on
entrepreneurship, online marketing and personal branding.
Every week, Florin interviews Romanian entrepreneurs, from Romania or the diaspora,
and discovers their unspoken story. What are the elements behind their achievements?
Topics Average monthly Social Media
covered Podcast listeners community
20k 40kFinanțe.FM
host Daniel Tănase
Daniel is an entrepreneur, passionate about business development, author of two
financial education books, the host of the ‘’Finanțe FM’’ Podcast and currently leads the
business development of Kelermedia, a company that offers strategy, content production
and campaigns focused strictly on social media.
The values that Daniel is follows in life are: ‘’my life is my message; pragmatism;
punctuality; seriousness; and do not give up!’’
‘’Finanțe FM’’ (Finance FM) is a podcast in which you’ll find yourself inferred from the
moment you are in your financial life. The show will help you control the money in your
life, and with each episode, you'll find something that can be applied in life and business.
Topics Average monthly Social Media
covered Podcast listeners community
1.5k 12kBurzcast
host Răzvan Burz
The Romanian podcast Burzcast is made by Răzvan Burz.
Romanian podcast about technology, productivity, management & lifestyle, made weekly,
since 2014.
Răzvan is a husband and a father, an entrepreneur, owns a number of consulting brands,
services and software products that he manages with the teams from Romania, the
United Kingdom and the USA.
Since 2006 working in the IT field, Răzvan has accumulated knowledge in the most
varied niches he talks about and in the podcast, alone or with his guests.
Topics Average monthly Social Media
covered Podcast listeners community
6.7k 1KPodcastul de EQ
host Zoltan Veres
With over 10 years of experience in the study of human nature, Zoltan has dedicated his
life to discovering and understanding the "biology of emotions" in the human body.
He is internationally certified and accredited by the “Six Seconds” in the Development of
Emotional Intelligence and constantly holds trainings, seminars, workshops and coaching
sessions, based on the principles of emotional intelligence.
He is Speaker, Trainer & Coach at REFLEQT and has proposed that through his activity,
he will develop the 21st century ability - emotional intelligence, in as many people.
‘’Podcastul de EQ’’ (The EQ podcast) includes extensive interviews, about emotional
intelligence, applied in everyday life.
Topics Average monthly Social Media
covered Podcast listeners community
1.5k 56kDoza de eCommerce
host Cosmin Dărăban
Cosmin is the CEO & Co-founder at GoMag, an eCommerce marketing platform and a
specialist in: seo, ecommerce strategy, sem, online marketing, google analytics, b2b.
‘’Doza de eCommerce’’ (The dose of eCommerce) is a podcast about marketing in
eCommerce by GoMag, which includes episodes in which you will be taught to do
correctly what they know, tested and reliable, but also interviews with experts in different
niches in Romania, plus discussions with colleagues and their clients.
The dose of eCommerce is a podcast designed by Cosmin Daraban. Here you will find
ideas and stories about ecommerce marketing, from the Gomag perspective, as well as
interviews with experts from the country.
Topics Average monthly Social Media
covered Podcast listeners community
2k 8.9kMind architect
host Paul Olteanu
In short, Paul describes himself as the man who knows neuroscience. Proficient in
training, coaching, communication and neuroscience, Paul is the one who brings most of
the content from the podcast.
The last 12 years of his professional life have revolved around 3 main areas of interest
and expertise: communications, behavioral psychology and personal & organizational
transformation. In 2019 he had the privilege of receiving the Gold Trainer Award and the
Silver Coach Award at the L&D Awards, after voting by 567 HR Managers and Directors
from all over Romania.
Mind Architect is a podcast that explores topics related to neuroscience and related
fields, using our everyday language and examples that make understanding concepts
easy. Mind Architect is a production of Paul Olteanu, and his permanent guests are Anca
Anghel, Dorin Boabeș and Tudor Stoica.
Topics Average monthly Social Media
covered Podcast listeners community
500 13kAntoccino
host Mircea Serediuc
Mircea Serediuc is a Delivery Manager in IT, Podcaster, Familist, and the list can
continue. Mircea believes he can develop himself by helping others develop and which is
why he is shares his time and wisdom, in order for others to gain and build their dreams,
walk their journey and smile all the way.
Antoccino is a kind of drink in which the ratio of espresso vs. milk foam is 1: 1. Mircea
Serediuc loves coffee, especially when sharing it with people who have something to say.
Because they really did something.
For him, Antoccino is the perfect metaphor for dialogue: the dialogue with the guests of
this podcast, where they have the questions they work on together with the answers they
offer + the dialogue between him and the guests - because without guests' feedback,
what they do would make no sense and could not grow.
Topics Average monthly Social Media
covered Podcast listeners community
900 3kSubcast
hosts Bogdan Apetrii & Georgiana Bobu
Subcast is an almost weekly Podcast with and about Marketing made by Subsign, an
award winning digital content agency. They create marketing strategies and content that
bring real business results.
The hosts are Bogdan Apetrii, creative partner at Subsign, and Georgiana Bobu, digital
strategist at Subsign and communication specialist at The MXP.
They have a weekly discussion about Marketing and the world around it. Besides being
the hosts of the podcast, they are in charge of creating and sharing the content formed
around it in order to reach a broader audience.
Topics Average monthly Social Media
covered Podcast listeners community
1.5k 8kReteaua City Podcast
host Adrian Boioglu
Adrian Boioglu was a former correspondent at Pro TV, Adevarul, Realitatea TV, a
journalist at two local stations, he is the founder and podcast host at City Podcast, and
Tech & Travel blogger at boio.ro.
City Podcasts is the first network of podcasts in Romania that talks about technology,
culture, media and good deeds.
Topics Average monthly Social Media
covered Podcast listeners community
1k 8kGossip podcast
host Dumitrache Radu-Stefan
Gossip podcast is dedicated to gaming. We will meet together from streamers, pro
players but also people from the "back" of gaming in Romania.
Radu Dumitrache is a civil engineer, an Esports caster, Twitch streamer, gamer,
photographer, videographer and host of the Gossip podcast, started in 2018 (November).
Topics Average monthly Social Media
covered Podcast listeners community
8k 3kEropedia
hosts George & Kitty Rea
Eropedia is a podcast about all forms of desire and love. With Kitty Rea and George.
A podcast about desire and love in Romanian, which aims to promote a balanced,
cultivated and intelligent discourse about the erotic diversity around us.
Topics Average monthly Social Media
covered Podcast listeners community
750 700Un roman la Londra
host Manuel Cheța
Manuel Cheta is a programmer, blogger, TV host and, what interests us today,
podcaster.
‘’Un roman la Londra’’ (A Romanian in London) is the only Romanian podcast in the
diaspora.
Among the topics addressed are Brexit, immigration, life abroad, the experience and
practical advice far from the country, comparison between different societies.
The podcast has the most listeners from UK, Romania, US, Sweden and Germany.
Topics Average monthly Social Media
covered Podcast listeners community
300 2kIstoria Moldovei
host Natan Garștea
Natan Garștea is history fan, master of the intellectual games club in Moldova and the
captain of the only team in Moldova that reached the final of an international
championship of "What? Where? When?".
For a while the history of Moldova, can be heard: in the car, on the way to work or in the
evening, before sleep.
This is the podcast ‘’Istoria Moldovei’’ (History of Moldova), made by... an economist,
advisor to the governor of the National Bank of Moldova, Natan Garștea.
Divided by age and told to everyone, the podcast is the perfect alternative for those who
want to find out or refresh their knowledge of the country's history.
Topics Average monthly Social Media
covered Podcast listeners community
2,7k 4kFață/Verso
hosts Simina Popa & Claudiu Sfirschi-Lăudat
‘’Fala Português!’’ (Speak Portuguese!) encourages reading and good mood, putting
them together in a podcast: Față/Verso (Face/Verso), that aims to promote
contemporary writers and the new voices of the editorial world.
Two well-read readers - Simina Popa and Claudiu Sfirschi-Lăudat - discuss freshly
published fiction books with guests of which: writers, translators and actors. This way you
can pull away from the noises of the world, to hear the voice of books - and some
chuckles.
Simina is a translator, a organizer of cultural projects and the Portuguese language is a
stable partner in her professional life. She is a member of ARTLIT - Romanian
Association of Literary Translators.
Claudiu is the director of the Greek Cultural Foundation. In parallel, he carries out a
translator activity, publishing throughout the time the translations.
Topics Average monthly Social Media
covered Podcast listeners community
600 1kPodcast Ceva Mărunt
hosts Sergiu Floroiaia & Toma Alexandru
Toma and Sergiu have created the podcast ‘’Ceva Mărunt’’ that includes a webcomic,
stand-up comedy shows, funny sketches, a wonderful podcast and a lot of other things.
The comedians uploaded some more of their projects on YouTube, where they have
garnered over 25 million views.
Sergiu is a stand-up comedian for about 12 years. Head comedy writer at Comedy
Central's Evening Show. Ex-morning filmmaker at Kiss FM. Co-host of this Podcast.
Toma is a creative artist, proficient in a wide range of (very different) fields, driven by the
desire to innovate. His expertise include graphic design, 3D modelling, animation, writing,
storytelling, public speaking, comedy and programming.
Topics Average monthly Social Media
covered Podcast listeners community
4K (listeners) 470k
72k (YT views)Între showuri
hosts Teo, Vio și Costel
‘’Între showuri’’ is a podcast recorded by Teo, Vio and Costel between their Friday and
Saturday shows at Club 99, their own stand-up comedy club located in Bucharest. On
their YouTube channel, the comedians have garnered over 63 million views.
Teo, is one of the most famous stand-up comedy artists in Romania and one of the
veterans of this kind of show. Teo has an outstanding experience on stage and his
comedy topics are very diverse and well documented.
In this formula, Vio likes to describe himself as a Daddy Caddy of the stand-up band. He
makes honest jokes, inspires Costel and is a humor barometer for his colleagues' jokes.
If Vio laughs it means that the joke is good.
One of the most popular Romanian comedians, Costel, is a storyteller and a fine
observer of human attitudes, dispositions and concerns, as well as a performer with
frothy and sometimes absurd humor, who manages to get close to the public every time.
Topics Average monthly Social Media
covered Podcast listeners community
40k (listeners) 480k
300k (YT views)Cine Știe Ce
hosts Teo & Victor Băra
‘’CineȘtieCe’’ is one of the most popular and viewed podcasts in Romania, where the
hosts, Teo and Victor, talk about a wide range of "semi pseudo intellectual" topics as they
say. The purpose of the podcast is to be as informative, funny and entertaining as
possible.
The two, come from different backgrounds, but have common interests, which gives an
interesting dynamic to the podcast.
Teo has been known for 16 years in Romania due to his career in Stand up, and his
unmistakable style of making jokes.
Victor is new in the field of stand-up, after spending years in Germany studying
psychology it has been decided that the stand-up is more suitable for him.
Topics Average monthly Social Media
covered Podcast listeners community
10K (listeners) 140k
187k (YT views)Somncast
hosts Raul Gheba & Costel Bojog
Somncast is a podcast for putting grown-ups to sleep, produced by Raul Gheba and
Costel Bojog.
It's a show that blends absurd storytelling with high quality production in order to create a
dream like state which is both creatively stimulating and hilarious. Our aim is that our
listeners never catch the end of the podcast, because they are dozing off.
Raul Gheba is a comedian, writer and copywriter known for his work in the online
Romanian youtube community both as content creator and as an advertising copywriter.
Costel Bojog is one of the biggest comedians in Romania, known for his stand up
comedy specials and his appearances in another really loved podcast, Intre Show-uri.
Topics Average monthly Social Media
covered Podcast listeners community
7K (listeners) 210k
20k (YT views)Matching podcasters with advertisers
Remember:
• It’s produced by key opinion leaders
but it’s not influential marketing only
• It’s audio but it’s not like radio
• It’s online but it’s not a digital ad
It’s a combination of all the above. A new breed…WHAT WE OFFER AND WHAT CHALLENGES WE SOLVED?
1. A Single Point Of Contact
Each podcaster is using a different audio platform to connect with
his/her audience. Or more than one. Our mission is to offer a single
easy-to-use point of contact to work with all the relevant podcasters
for your brand.
2. A Fair Standard Price
Since there’s no marketplace, nor any standards, we will create
together a benchmark for matching the demand and the supply for this
new advertising platform in Romania. Here’s our first ratecard.
3. The Network Effect
Using us you can create the network effect using the whole power of
The Thinkdigital Podcats Network and coordinate this with other
various media you’re using in your campaigns.The Right Medium and The Right Message
Through the podcasts we want to help brands to reach more affluent, engaged listeners and deliver the brand
message through the purest form of native advertising via host-read ads, sponsored segments or full
endorsements from the top talents in podcast industry and in a format that is economical and repeatable for
brand lift as well as direct response campaigns.
Where applicable, most of the podcast are also present in social
1. Full media, so we can use social media amplification and/or work on a
Endorsment full endorsement using the hosts’s social media presence (subject
to a separate negotiation).The Right Medium and The Right Message
Through the podcasts we want to help brands to reach more affluent, engaged listeners and deliver the brand
message through the purest form of native advertising via host-read ads, sponsored segments or full
endorsements from the top talents in podcast industry and in a format that is economical and repeatable for
brand lift as well as direct response campaigns.
Ads that are read by the podcast host or a familiar voice.
2. Host-Read
With ads read by the podcast host you get authentic
Ads
endorsements in a native, seamless format. Up to 3 minutes.
3. Sponsored Where applicable, your brand can be the story. Up to 10-15
Segment minutes of interview or a full show if the topic is interesting
(or Show) enough for the podcaster’s audience.Podcast advertising on target and on point.
Maintaining a seamless advertising experience is often more essential for podcasts, which tend to be consumed
in a more engaged mindset vs. the passive consumption of traditional radio or streaming music services.
The sponsor-produced ad is similar with a traditional radio spot, with high production value and various thematic
elements, like music or sound effects.
Since these ads are inserted after the episode is complete, they also have a shelf life, limiting the effectiveness of
any time-sensitive campaigns.
4. Standard A static ad or jingle may be included as part of the file. These ads are
Audio part of the content and included in the audio file that is downloaded.
Ads We recommend the ads to stay sharp and short: up to 1 minute (for
mid-roll and post-rolls), up to 15 seconds for the pre-roll.Standard Ads Positioning / Options
Simply put, spot position is about choosing where in the show to run the ad: at the beginning, the middle, or the end. Each
position has distinct advantages.
This is an ad that runs at the very This is an ad that runs (a max of 60 This is an ad that runs at the end of the show,
start of a show, typically just before seconds) in the middle of the program, usually between the last content segment and
or just after the episode’s intro. It’s a once the primary content has started. The any closing material. They are often purchased
shorter read (up to 10 seconds). hosts are more likely to integrate them in combination with a pre- or post-roll spot in
directly into the flow of the show, injecting the same show to help reinforce a message
Advantage: Most listeners hear it them with a little more creativity and spark. introduced earlier in the episode.
and don’t skip; lower cost than mid-
rolls. Advantage: The longest available spots— Advantage: Reaches the most dedicated
two to three times longer than the other listeners; most affordable spots; reinforces pre-
positions; best show integration. or mid-roll spots.Metrics and definitions
• Downloads, in the context of podcasting, refers to the number of times an episode was listened to
1. A listener hit the download button and downloaded a whole episode.
2. A listener hit the play button on an episode in a web browser or podcast app.
• Unique Download refers to a unique file request that was downloaded using the same app from the same IP address, all
within a 24-hour window. This includes complete file downloads as well as partial downloads. If a unique download is divided
into multiple file requests, for example if a user plays the first half of an episode using a website audio player, clicks pause,
and then resumes a half-hour later, then that should still be counted as one unique download.
• Listeners often download more than one episode and often from more than one podcast or multiple devices. A listener may
download a podcast and not listen to it. A measure of how many people downloaded episodes can be used to describe the
reach of the podcast or group of podcasts.
• Subscriptions are how many people are subscribed to the RSS feed and will automatically receive updates from the site,
including new episodes.
• Social Media Engagement it gives the opportunity to reach out and engage with the audience and expand the reach.If you are a podcast host, apply to join our community of great podcasters If you are an advertiser, work with us and reach dedicated listeners for your brand through the top talent in podcasting. LET’S ROCK! hi@thinkdigital.net
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