Opportunities - Avocados From Mexico

Opportunities - Avocados From Mexico

Opportunities - Avocados From Mexico

2018/2019 Ready to boost basket size, get a category lift, and connect with your customers? Then savor the moment, because the #1 selling brand of avocados in the U.S. is rolling out a year’s worth of incredible opportunities. From strategic partnerships to innovative meal solutions to eye-catching promotions, you’ll get the support, materials, and inspiration you need to make 2018–2019 a resounding success! AvocadosFromMexico.com/Trade Year-Round to Opportunities All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

Success You’ll Want to Savor! Avocados From Mexico is making a stronger connection with shoppers at retail with our new "Savor Every Moment" communication platform that is strategically designed to elevate engagement, expand usage, and increase basket size. Focusing on the shopper’s path to purchase, our holistic efforts will get avocados on the shopping list and drive impulse purchases in- store. Across all our programs, we will help show your customers how the addition of fresh avocados can turn every meal and every occasion into moments they will savor… All of which will create a year’s worth of successful moments you’ll want to savor too! All partners and program elements are subject to change. 1 All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

2018–2019 PROMOTIONAL CALENDAR Hispanic Heritage Sept 3 – Oct 14 Tastiest Tailgate Sept 16 – Dec 31 BIG GAME Guac Nation Jan 2 – Feb 3 Fanwich Feb 18 – Mar 31 Cinco Delicioso Apr 1 – May 5 2019 2018 Sept Oct Nov Dec Jan Feb Mar Apr May 2018-2019 Shopper Programs TO YOUR 2 All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

September 3 – October 14, 2018 | Hispanic Market Potential Partners: Bimbo® and TABASCO® Sauce Order By: July 9, 2018 During Hispanic Heritage Month, we’re bringing together three beloved brands — Avocados From Mexico, TABASCO® Sauce and Bimbo® Bread — to create a high value offer that will connect with today’s Nueva Latina mom at a moment when her Mexicanity and the role of food as a cultural connection is most relevant. This integrated shopper marketing program will promote delicious and much appreciated meal solutions like avo toast with flavors inspired by countries from Latin America. Mom will be encouraged to savor every moment as she gathers family and friends together to celebrate their rich cultural heritage. ©2018. TABASCO and the DIAMOND and BOTTLE LOGOS are trademarks of McIlhenny Company, Avery Island, Louisiana, USA 70513. TABASCO.com PROGRAM DETAILS • Merchandising •  Small bin with side shelves for partner product •  Co-branded tower bin with header • Iron man poster • Consumer Savings •  SAVE $2.00 with the purchase of any one (1) Bimbo® Bread product, any one (1) TABASCO® Sauce product and two (2) Avocados From Mexico • In-store coupon • Recipe tear pad • Digital/Social Media Activation SINGLE UNIT BIN WITH HEADER IRON MAN POSTER SavorMoment.com SavorMoment.com © 2018. TABASCO® is a registered trademark for sauces and other goods and services; TABASCO, the TABASCO bottle and label designs are the exclusive property of McIlhenny Company, Avery Island, Louisiana, USA 70513.

Partner and promotional content subject to change. TO YOUR PARTNERS HISPANIC Heritage For bin dimensions, fill capacity and pallet configurations, see pages 11-12. TO YOUR 3 All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

September 16 – December 31, 2018 | General Market Potential Partner: Lime-A-Rita® Order By: August 6, 2018 This year we’re encouraging football fans to savor every tailgating moment with Avocados From Mexico and Lime-A-Rita®. That’s right — we're inspiring fans to throw the tastiest, most original, most crowd-pleasing tailgate and homegate feasts ever. Game-winning guacamole and an ice cold Lime-A-Rita® — the ultimate go-to's for any game day celebration! ENJOY RESPONSIBLY © 2018 Anheuser-Busch, Bud Light Lime Lime-A-Rita® and Berry-A-Rita Flavored Malt Beverages, St. Louis, MO *VALID STATES: AK, AZ, CA, CO, DC, DE, FL, GA, IA, ID, IL, KS, MD, MI, MS, MT, NE, NH, NM, NV, NY, OH, OK, OR, SC, SD, TN, VA, VT, WA, WI, WY **VALID STATES: AL, AR, CT, HI, KY, MA, ME, MN, MO, NC, ND, NJ, PA, RI, TX, UT, WV For bin dimensions, fill capacity and pallet configurations, see pages 11-12.

PROGRAM DETAILS • Merchandising •  Co-branded small bin with header and side stacker • Custom die-cut display sign • 11" x 7" display sign • Consumer Savings • Ibotta Digital Rebate • EARN A $6.00 REBATE on the purchase of three (3) or more Avocados From Mexico and one (1) Lime-A-Rita® Family 12-pack or larger* • Mail-In Rebate • GET UP TO $3.00 by mail on the purchase of three (3) or more Avocados From Mexico** •  Coupons.com Digital Coupon • SAVE $.75 on three (3) Avocados From Mexico • Catalina Coupon • Buy three (3) Avocados From Mexico and get one (1) FREE • Digital/Social Media Activation • Paid social posts •  Landing page for recipe ideas and promotional support • In-Store Radio • Retail Specific Programming TASTIEST Tailgate PARTNER UNIQUE SIGN 11" x 7" DISPLAY SIGN SavorMoment.com SavorMoment.com GO-TO’s Game Day the ENJOY RESPONSIBLY © 2018 Anheuser-Busch, Bud Light Lime Lime-A-Rita® and Berry-A-Rita Flavored Malt Beverages, St. Louis, MO MAIL-IN REBATE HEADER IBOTTA DIGITAL REBATE HEADER SMALL BIN WITH SIDE STACKER 4 All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

PROGRAM DETAILS General Market Program Details • Merchandising • Molcajete bin with pole header • Large bin with header • Small bin with header • Custom die-cut display sign • 11" x 7" display sign • Consumer Savings • Ibotta Digital Rebate • Coupons.com Digital Offer • Digital/Social Media Activation • Recipe videos • Paid social posts •  Landing page for recipe ideas and promotional support • In-Store Radio • Retail Specific Programming Hispanic Market Program Details (CA, AZ, TX, Chicago, NY, FL, GA, N. Carolina and Washington D.C.) • Merchandising • Small bin with header • Iron man poster • Consumer Savings •  Buy three (3) Avocados From Mexico and SAVE $1.00 on your produce purchase SavorMoment.com SavorMoment.com PERFECT PLAY the January 2 – February 3, 2018 | General & Hispanic Markets Order By: October 29, 2018 Avocados From Mexico is making it easy for fans to savor every moment of game day fun with one-stop party spread solutions. Eye-catching displays feature all the ingredients they need to make game-changing guacamole and include flavorful recipes that inspire sports fans to create exciting new flavor plays of their own. Game on! UNIQUE SIGN – FRONT UNIQUE SIGN – BACK SMALL BIN For bin dimensions, fill capacity and pallet configurations, see pages 11-12.

GUAC Nation 5 All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

AVOCADO BAG STAND 14"w x 16.5"d x 56"h (with header) Fill Capacity: 18 — 8ct. bags of avocados • 2-sided removable header and back graphic panel to easily switch out marketing campaigns •  Efficient footprint supports placement in high- traffic areas to drive impulse sales •  Lightweight, durable and easy to move • Durable powder coat finish PALLET LAYOUT PERM ROLLING RACK 22.56"w x 18.8"d x 65"h (with header) • 2 Pockets – 4.625"w x 2"d x 3.5"h on top shelf for guacamole, taco spices or recipe cards •  Taller bottom shelf for complementary items: chips, taco shells or beverages •  On wheels for easy transportation and secondary location opportunities •  Padded shelves hold approximately 75 lbs. of avocados (est. based on 48 counts) • Sturdy design made of steel •  Delivered to warehouse preassembled­– shipper case outside dimensions are 24.5"w x 17"d x 65"h. Approximate weight 50 lbs. • Optional plastic bag holder PALLET LAYOUT PORTABLE Displays 6 All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

FARMERS MARKET STACKING TRAYS 17.75"w x 15.5"d x 6.13"h* Fill Capacity: 1 — 48ct. case (per tray) • Shipper includes 10-pack of stacking trays • Easy to assemble. Just insert existing avocado crate into printed tray • Made from 100% recyclable corrugated material • Stackable trays can be configured in any needed footprint in-store • Locking tabs ensure a tight fit and add to a stacking strength • Excellent product visibility • Easy to shop and restock PALLET LAYOUT FARMERS MARKET ROLLING CART 35.63"w x 24.13"d x 38.75"h Fill Capacity: 4 — 48ct. cases • Made from 100% recyclable corrugated material • High-density laminated fiber board extends in-store life • Utilizes existing tooling of the small avocado bin • Locking casters located under the display allows for ease of positioning in-store • Utilizes Farmers Market style graphic for a perceived sustainable appearance • Excellent product visibility • Easy to shop and restock • Optional plastic bag holder (packaged and shipped separately) PALLET LAYOUT *Estimated Dimensions PORTABLE Displays 7 All partners and program elements are subject to change.

Opportunities - Avocados From Mexico

PALLET LAYOUT ECO-FRIENDLY DISPLAY 18.5"w x 14.5"d x 68"h (with header) •  Innovative display made from 100% recyclable corrugated material and EcoSmart certified ink •  Display will last up to one year based on normal in-store treatment • Easy to assemble in less than 10 minutes •  Moisture-resistant laminated board, made to perform at retail •  Taller bottom shelf for complementary items: chips, taco shells or beverages • Holds four to five 48ct. cases of avocados • Ships flat • Optional plastic bag holder (packaged and shipped separately) FARMERS MARKET LARGE BIN 36"w x 15"d x 30.5"h Fill Capacity: 3–4 — 48ct. cases • Brand recognition, using same wood grain texture and color as ECO display • Replicates Farmers Market stacking tray appearance • 100% recyclable—can leverage the eco-friendly logo contingent on no plastic sliders PALLET LAYOUT All partners and program elements are subject to change. 8

Opportunities - Avocados From Mexico

EASY-UP Display Good news for produce managers and their teams — Avocados From Mexico displays can be set up in 20 seconds or less. Easy as 1-2-3! NEW! 9 All partners and program elements are subject to change.

1 Square up bin by folding bottom flaps under 2 Fold down inside flaps and slide them into inner supports 3 Attach header to the back of bin and you’re done! INSTRUCTIONS 10 All partners and program elements are subject to change.

SMALL BIN WITH HEADER Promotions: Tastiest Tailgate and Guac Nation Assembled Dimensions • 21"w x 14"d x 30"h • 21"w x 14"d x 40"h with header Fill Capacity • 2 — 48ct. cases per bin Pallet Configuration • 45 kits on 40"w x 48"d x 69.69"h • 45 layers per pallet • 1 kit per layer (single stacked load) Kit Outside Dimensions • 35.38"w x 37.38"d x 1.44"h LARGE BIN WITH HEADER Promotions: Guac Nation Assembled Dimensions • 36"w x 15"d x 30"h • 36"w x 15"d x 40"h with header Fill Capacity • 3–4 — 48ct. cases per bin Pallet Configurations • 45 kits on 40"w x 51.75"d x 69.69"h • 45 layers per pallet • 1 kit per layer (single stacked load) Kit Outside Dimensions • 38"w x 51.75"d x 1.44"h DISPLAY Dimensions 11 All partners and program elements are subject to change.

SMALL BIN WITH SIDE SHELVES FOR PARTNER PRODUCT Promotions: Hispanic Heritage Assembled Dimensions • 32"w x 14"d x 30"h • 32"w x 14"d x 40"h with header Fill Capacity • 2–3 — 48ct. cases per bin Pallet Configurations • 31 kits on 35.5"w x 37.75"d x 74.75"h • 31 layers per pallet • 1 kit per layer (single stacked pallet) Kit Outside Dimensions • 35.56"w x 37.06"d x 2.31"h SMALL BIN WITH SIDE STACKER FOR PARTNER PRODUCT Promotions: Tastiest Tailgate Assembled Dimensions • 31.5"w x 15.75"d x 30"h • 31.5"w x 15.75"d x 40"h with header Fill Capacity • 2–3 — 48ct. cases per bin Pallet Configurations • 38 kits on 35.56"w x 37.06"d x 69.75"h • 38 layers per pallet • 1 kit per layer (single stacked load) Kit Outside Dimensions • 35.5"w x 37.5"d x 2.25"h MOLCAJETE BIN WITH POLE HEADER Promotions: Guac Nation Assembled Dimensions • 24"w x 24"d x 32"h • 24"w x 24"d x 50"h with header Pole Header Dimensions • 10"w x 18"h Fill Capacity • 4–5 — 48ct. cases per bin Pallet Configuration • 50 kits on 37.5"w x 48.25"d x 73.75"h • 25 layers per pallet • 2 kits per layer (single stacked load) Kit Outside Dimensions • 18.75"w x 48.25"d x 2.75"h 12 All partners and program elements are subject to change.

To encourage in-store education, Avocados From Mexico supplies retail registered dietitians around the country with the tools they need to educate shoppers on the benefits of avocados which contain good fats, are nutrient-dense and heart-healthy. HOLA SUPERFOOD! AVOCADOS ARE A HEART HEALTHY FRUIT AvocadosFromMexico.com RECIPE BOOKLET & EDUCATION GUIDE MORE REASONS TO LOVE AVOCADOS GRACIAS GOOD FATS! DISCOVER THE DELICIOUS VERSATILITY OF HEART-HEALTHY AVOCADOS AvocadosFromMexico.com RECIPE BOOKLET & EDUCATION GUIDE HEART-HEALTHY SOURCE OF GOOD FATS NUTRIENT-DENSE Avocados From Mexico are certified by the American Heart Association® . Certification does not apply to serving suggestions or recipes. AvocadosFromMexico.com While many factors affect heart disease, eating avocados as part of a diet low in saturated fat and cholesterol may reduce the risk. AvocadosFromMexico.com CHICKEN-ENCHILADA STUFFED PORTOBELLO MUSHROOMS REGISTERED DIETITIANS Program Barbara Ruhs, MS, RD, LDN barb@avocadosfrommexico.com In-House Dietitian Specialist • Recipe Cards • Product Assets 13 All partners and program elements are subject to change.

RD e-Newsletters: Retail registered dietitians can sign up for Avocados From Mexico’s bimonthly RD e-newsletters. Inside, they’ll find nutrition facts, recipes, social assets and avocado news — all to help spread avocado goodness in-stores. Sign-up for Avocado’s From Mexico RD eNewletters at: AvocadosFromMexico.com/Trade Avocados From Mexico Promotional Calendar: Learn all about Avocados From Mexico’s seasonal RD programs with our promotional calendar. AVOPPORTUNITIES FOR DIETITIANS FOLLOW US IN-STORE NUTRITION EDUCATION GUIDE While many factors affect heart disease, eating avocados as part of a diet low in saturated fat and cholesterol may reduce the risk.

Avocados From Mexico are certified by the American Heart Association®. Certification does not apply to serving suggestions or recipes. LET’S GET SOCIAL! Check out our latest 2018 heart-health recipe brochure, Hola Superfood! Featuring 8 new recipes. Check it out » In partnership with Produce for Kids, we’re pleased to offer resources, like recipe cards, nutrition education handouts and more through their quarterly mailings for“We Heart RD” Kits and through the RD Resource Portal on their website. Check it out » AVOCAD-O-M-G!

AVOCADO DEVILED EGGS VIEW FULL RECIPE VIEW FULL RECIPE ST. PATRICK’S DAY MINT BROWNIES . GIVE THESE A TRY! Go Further with Food is the theme for this year’s National Nutrition Month® celebration. Include fresh Hass avocados in everyday healthy eating plans to help increase fruit and vegetable intake and as a delicious, heart-healthy, whole food source of naturally good fats. I In this issue, we’ve included two popular recipes to help you celebrate St. Patrick’s Day on March 17th and Easter on April 1st, while enjoying all of the nutritional benefits of avocados. Both recipes, for avocado brownie bites and avocado deviled eggs, demonstrate the versatility of avocados in ma making simple ingredient swaps that boost fresh fruit intake. In the brownie recipe, we’ve swapped vegetable oil with avocados and we’ve filled deviled eggs with simple, mashed avocado. Discover all of the ways avocados can help you go further with food by visiting our recipe center. Happy Spring!

Barbara Ruhs Barbara Ruhs, MS, RD MARCH IS NATIONAL NUTRITION MONTH View in Browser | View Archives UPCOMING PR ONLINE RETAIL DIETITIAN AVOCADO PROGRAM REPORT Festival Foods Mealtime Mentors and Registered Dietitians will show you step-by- step instructions on how to make a dark chocolate avocado pudding that is delicious. J Jewel-Osco Dietitians will teach you how-to Amp Up Your Meals with Avocados From Mexico Based on our 2017 annual RD survey, 92% of retail dietitians have promoted avocados in the past 12 months. WE WANT TO SUPPORT YOU! Please use our online feedback form to share photos, copies of Ads, newsletters, blog posts and other in-store materials, including recipes, signage that you’re using to promote Avocados From Mexico. This information is important so that we can continue to invest in Retail Dietitian Programs!

14 All partners and program elements are subject to change.

Please contact your Avocados From Mexico Regional Director for more information! AvocadosFromMexico.com/Trade Maggie Bezart-Hall VP of Trade & Promotion mbezarthall@avocadosfrommexico.com Barbara Ruhs, MS, RDN Registered Dietitian and Nutritionist barb@avocadosfrommexico.com GREAT LAKES & SOUTH WEST COAST CENTRAL EAST COAST Alfonso Delgado adelgado@avocadosfrommexico.com Tanya Edwards tedwards@avocadosfrommexico.com Erick Coronado ecoronado@avocadosfrommexico.com Ryan Fukuda rfukuda@avocadosfrommexico.com Anna Kirsch akirsch@avocadosfrommexico.com Oscar Garcia ogarcia@avocadosfrommexico.com 15 All partners and program elements are subject to change.

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