OUR COMMITMENT TO PEOPLE AND COMMUNITY - Corporate Social Responsibility Report 2021 - Proof Strategies
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OUR
COMMITMENT
TO PEOPLE AND
COMMUNITY
Corporate Social
Responsibility Report 2021
CONTACT
INFO
PROOF STRATEGIES INC.
33 BLOOR STREET EAST,
SUITE 901, TORONTO, ON
M4W 3H1
CANADA
(416) 920-9000
getproof.com
2
TABLE OF
CONTENTS
Message from the CEO --------------------------------------------------------------------- 4
Company Profile ------------------------------------------------------------------------------ 5
Supporting our People - Equity, Diversity & Inclusion -------------------------------- 11
Supporting our People - Personal Development -------------------------------------- 13
Supporting our People - Health & Wellness ------------------------------------------- 15
Supporting our People - Our COVID-19 Response ------------------------------------ 16
Supporting Sustainability ------------------------------------------------------------------- 17
Community & Charity - Toronto ----------------------------------------------------------- 25
Community & Charity - Ottawa ------------------------------------------------------------ 31
Community & Charity - Montréal --------------------------------------------------------- 34
Community & Charity - Washington, DC ------------------------------------------------ 38
Volunteerism ---------------------------------------------------------------------------------- 41
Summary --------------------------------------------------------------------------------------- 43
3
MESSAGE
FROM THE CEO
We care deeply about people and the community at Proof Strategies, and always have.
As an independently-owned agency, our freedom enables us to give time and dollars
generously to individuals and groups.
As we have grown in size since the company’s start in 1994, we have also grown the ways
that we give back. Our team members are engaged more than ever. We don’t just respond,
we actively promote volunteering, giving and participation.
A strong set of values is at the heart of any successful business. These values should be
practiced consistently at every level. As founding CEO, it’s my firm belief that actions always
speak louder than words.
In our case, we consider these four components of success -- our company, our team members,
the environment and our community. An example of our leadership is how we have embraced
sustainability, operating as a carbon neutral organization since 2008.
We have stepped up our efforts to entrench equity, diversity and inclusion.
Always aiming to be inclusive, we want to do better.
This report on our activities and commitments shares the results of our actions.
It’s been a team effort, and I am delighted by the enthusiastic participation and
leadership of many people who make up our family.
As one person said in our 2020 employee survey: “I like the fact that Proof Strategies
is more like a big family rather than a big corporate entity. There’s truly a friendly
family feel about working here.”
I only wish this report could fully capture our people’s energy and enthusiasm
in implementing these great programs to help strengthen our communities.
It’s a great story!
With best wishes,
“A strong set of values is at the
Bruce MacLellan heart of any successful business.
CEO These values should be practiced
Proof Strategies
consistently at every level.”
COMPANY PROFILE
WHO WE ARE
With 300+ awards for client work and industry leadership, the independently owned Proof family of
companies (Proof Strategies, Agnostic, Trustlab, Proof Experiences and Capital-Image) has over 200
staff members in offices in Toronto, Montréal, Ottawa, and Washington, DC. As a brand steward to
some of North America’s most respected and well-known companies, our firm’s strategic approach is
guided by data-driven research, deep subject expertise, smart creative and meticulous measurement.
photo taken before Covid-19
Great Place to Work® ranked Proof Strategies in the top 20 of the 2020 list of Best Workplaces™ in Canada,
and we were named on the list of Canada’s Best Workplaces for Women, Youth, Inclusion and Mental
Wellness in the same year. The Canadian Public Relations Society also recognized our commitment to
ethical communications, professionalism and excellence with the 2020 Agency Team of the Year award.
This accolade is especially important to us not only because it recognizes the work we do professionally,
but also our contribution in the community.
™
CANADA
2020
6
OUR CULTURE
At Proof Strategies, we have always believed that treating
others how we would like to be treated is the key to
building trust, team spirit and future success.
Our investments in our people have solidified our ranking
as one of the Best Workplaces™ in Canada. The Great
Place to Work® survey helps us measure our progress
and learn where we can improve. This achievement also
impacts our output. Our entrepreneurial spirit and
collaborative culture ensures our teams are all creative,
responsive and driven to produce measurable results.
A thriving culture is the glue that helps us stay strong
through disruption, including recessions and the COVID-19
pandemic. Our people have proven that
nurturing close and trusted relationships with each
other and our clients is the key to facing challenges.
As always, our job is to deliver innovative and results-
driven strategies and programs that help our business
and our clients weather these storms.
7
SOCIAL
RESPONSIBILITY
CONTRIBUTING TO A SUSTAINABLE FUTURE
We are a business that operates with a broad perspective on how we measure our
accomplishments. Our goal is to achieve success in four areas:
- Company
- People
- Community
- Environment
We can’t think of a better blueprint for evaluating our social responsibility efforts than
the United Nations’ 2030 Agenda for Sustainable Development. Many of our CSR
programs support its 17 Sustainable Development Goals, like our fundraising for Second
Harvest (Zero Hunger); our employee benefits program (Good Health and Wellbeing); our
partnership with Bullfrog Power (Affordable and Clean Energy); our carbon neutral status
(Climate Action); our Best Workplaces™ for Women designation (Gender Equality); our
LEARN program (Quality Education); and our responsible sourcing, recycling and
composting (Responsible Consumption and Production).
Proof Strategies has also signed onto the Women’s Empowerment Principles Network
(WEP) established by the United Nations Global Compact and United Nations Women
Initiatives.
8
9
SUPPORTING OUR PEOPLE
EQUITY, DIVERSITY
& INCLUSION
We’re honoured to have made the list of Canada’s
Best Workplaces™ for Inclusion in 2020.
Offering an open and inclusive workplace brings varied perspectives to our services and fosters a
culture where everyone feels welcome to express themselves. Within the Proof Strategies family,
we can speak 20 languages and women represent more than 70 per cent of our management team.
We’ve been working to strengthen our commitment to equity, inclusion and diversity in several
ways, including:
• Researching and analyzing emerging trends in diversity and equity management;
• Fostering an inclusive environment, including creating the EDI Employee Resource Group;
• Planning and implementing strategies related to increasing diversity, equity and
inclusivity awareness;
• Tracking and measuring progress towards diversity goals;
• Providing formal education and training toward these goals;
• And playing an active role in promoting these values within our industry,
the community and with business partners.
11In 2020, we joined other businesses, community leaders and organizations to address systemic
racism, contribute to a more inclusive society and make real and lasting change. Our efforts have
included identifying and supporting community organizations that advance equity with financial
donations, using our social channels to amplify diverse voices and providing educational resources
for employees, including sessions on Identifying & Halting Microagressions and Indigenous
Perspectives.
Additionally, our CEO, Bruce MacLellan, has joined or spearheaded several initiatives, including:
• Signing onto the Women’s Empowerment Principles Network (WEP) established by the
United Nations Global Compact and United Nations Women Initiatives;
• Becoming the lead donor to launch two new CPRS Foundation scholarships administered
by Indspire for Indigenous students pursuing an education in public relations;
• Creating the Proof Strategies Scholarship in the Humber College Bachelor of Public
Relations program;
• Leading a movement to ban unpaid internships because they create obstacles for
disadvantaged groups to join the PR profession;
• And signing anti-racism pledges with BlackNorth and the Canadian Council of Public
Relations Firms.
“Our group is just one of the ways Proof Strategies is committed to the values
of inclusion. Our goal is to support colleagues in being socially conscientious
at work and in our communities. I’m so proud to work here.”
Stephanie Malcolm - Senior Consultant and Member, EDI Employee Resource Group
12PERSONAL
DEVELOPMENT
Personal development is integral to employee satisfaction
and life success.
Contributing to the continuing education of our team members has been one of the
pillars of our company since inception.
Whether through courses that build work-related skills or enhance our employees’
experiences and general knowledge, our people are always growing and learning at
Proof Strategies.
“A proud Proofer, I’ve had the opportunity to
expand and develop my professional and
personal skills through various courses and
programs. I really appreciate that Proof
Strategies invests in my continued growth.”
Karishma Singh - Consultant
13FLEXIBLE HOURS
Many of us at Proof Strategies have families with young children
and some of us are caring for aging parents.
We take a flexible approach to balancing business needs with family commitments.
That includes work-from-home considerations, as well as paid or unpaid leave options
to allow people to manage family emergencies without feeling pressure from work.
“It can be hard to manage the flow of a busy
work and family life. At Proof Strategies I
have the flexibility and support I need to
strike a balance that meets the demands
of both.”
Stacey Flowers - Vice President
14HEALTH &
WELLNESS
At Proof Strategies, we recognize the importance of supporting all
aspects of our employees’ wellbeing.
Our comprehensive benefits plan covers a variety of medical services including massage,
acupuncture, chiropractic care, dietitian consultations, mental health support and holistic
medicine, in addition to critical illness insurance.
We also offer a smoking cessation program that provides $500 towards program costs
on top of the coverage from our group insurance plan, plus a $1,000 reward for remaining
tobacco-free for six months.
Employees with young children or aging parents have access to services from Kids & Company,
which offers a guaranteed child care spot within six months and elder care for those with aging
parents. Our Employee and Family Assistance Program operated by Homewood Health covers
a wide range of counselling, coaching, support services and online resources.
“Having a comprehensive benefits package
is a big priority. If I ever need physiotherapy
or even counselling services, it’s a relief
knowing I’m covered.”
Sarah Haney - Senior Consultant
15OUR COVID-19
RESPONSE
The global pandemic has created
enormous challenges in our personal
and professional lives.
While we have been fortunate to continue with business as
usual remotely, it has required many of our team members
to become accustomed to working in isolation or combining
their family environments with their work environments.
Proof Strategies has recognized the need to step up and
support our colleagues through this challenging time.
In addition to keeping everyone informed and connected
with regular town hall meetings and reminding them of
the comprehensive health and wellness resources available
to them, we have provided additional support in several
ways, including:
• Implementing Summer and Winter Nature Days
where employees can take these days off work to
get outside and enjoy the healing power of nature
during the period of the pandemic
• Enhancing our group benefits program to include
additional mental health support
• Boosting morale with remote social activities,
including fun competitions for prizes, ice cream-
making tutorials, and delivery of special gifts to
help celebrate successes
16SUPPORTING SUSTAINABILITY
SUSTAINABILITY
CARBON NEUTRAL SINCE 2008
We believe strongly in making a significant contribution to environmental sustainability in
all of our operations, from company-wide initiatives to small changes in our daily habits
and processes.
After starting with the Pembina Institute’s Corporate Consulting Department, we’ve worked
to quantify our greenhouse gas (GHG) emissions for more than ten years. To maintain our
net-zero GHG emissions status, we have implemented conservation and energy efficiency
strategies, including purchasing offsets for any emissions that cannot be eliminated.
In recent years, we sourced these offsets from Nature Conservancy of Canada through the
Darkwoods Forest Carbon Project. Certified by the Verified Carbon Standard, this initiative
works to protect British Columbia’s Darkwoods Forest and surrounding area.
18SUSTAINABILITY
At Proof Strategies, we make every effort to reduce the environmental
impact of our day-to-day operations whether staff are in the office or
working from home.
Some of the office-related measures include:
• Creating commercial and office waste management
and recycling programs
• Disposing of batteries and electronics responsibly,
donating retired office furniture and composting
• Reducing paper consumption
• Using double-sided printer default settings,
microfibre kitchen cloths and 100 per cent
post-consumer paper and paper towels
• Creating a Greener Communities initiative with a
$250 employee bicycle allowance, $500 hybrid
car incentive, and transit passes for travel to
local meetings
19SUSTAINABILITY
“Our Green Committee aims to promote good
green habits, make it easier to maintain
sustainability while working, and looks for
ways to improve what we’re already doing.”
Rebecca Beitchman - Vice President and Green
Committee Lead
20ENVIRO-FRIENDLY
SUPPLIERS
Proof Strategies holds our suppliers to
the same high environmental and ethical
standards we follow.
Not only are we committed to reducing our total
electricity consumption at our office, but we’ve also
taken steps to ensure it’s sourced sustainably. Since
2007, we have worked with Bullfrog Power to put
renewable electricity back onto the grid to match the
amount of electricity we use.
Other efforts include selecting the most environmentally
conscious taxi firm for company transportation, using
fair trade and eco-friendly office coffee suppliers, and
hiring local green caterers for in-office events. For office
supplies, we order environmentally responsible products
that are ethically sound and post-consumer recyclable.
21BULLFROG/
RENEWABLE ENERGY
CARBON NEUTRAL SINCE 2008
Proof Strategies has been purchasing green electricity from Bullfrog Power since 2007,
reducing our impact by 1,276 tonnes of CO2. That’s equivalent to:
THAN
4
MORE
0
ING
4
DIVERT
S
TONNE
TAKING MORE THAN
269 CARS
OFF THE ROAD FOR A YEAR
OF WA
STE FR
OM LAN
DFILLS
“Since Bullfrog’s early days, Proof Strategies has been not only a supporter
but also a true partner in educating Canadians about, and inspiring them to
commit to, renewable energy. Proof’s deep understanding, strategic mindset
and flexible approach continues to make a valuable contribution to our mission
of a fully renewable future.”
Sean Drygas, President, Bullfrog Power Inc.
22NATURE
CONSERVANCY
Nature Conservancy of Canada (NCC) partners with individuals,
corporations, nonprofits and governments to protect the natural
areas that sustain Canada’s plants and wildlife. Since 1962, NCC
and its partners have helped conserve more than 35 million
acres (14 million hectares) of ecologically significant land
across the country.
Proof Strategies purchases carbon credits from NCC’s
Darkwoods Forest Carbon Project to support conservation
in Canada and help mitigate the effects of climate change.
NCC markets these high-quality carbon credits to qualified
organizations interested in doing the same.
On our 25th anniversary retreat to St. John’s, NL, NCC took
Proofers on a guided nature hike around Freshwater Bay,
where we learned about local ecology while enjoying the
breathtaking natural beauty. Proof Strategies was proud to
donate $5,000 toward the completion of NCC’s Freshwater
Bay conservation project.
Through our longstanding relationship with NCC, Proof Strategies
has donated thousands of dollars in pro bono work, including
issues management, government relations and media relations
counsel. Our CEO, Bruce MacLellan, currently serves on the
board and is the Past Chair of NCC’s Board of Directors.
23NATURE
CONSERVANCY
24COMMUNITY & CHARITY TORONTO Our passion for community involvement is evident in the numerous charitable causes we support annually. Staff members are also encouraged to make individual contributions to a community organization or charity of their choice. As the two-time winner of the Bobbie Resnick Philanthropy Award from IABC Toronto, Proof Strategies is grateful to have been recognized for these efforts by our peers.
PROOF EMPLOYEE
CHARITY DAY
Our Employee Charity Day program encourages and supports staff in making personal
contributions to causes that matter to them. The program provides team members with
one paid day a year to volunteer with a registered charity.
“I volunteer as a publicist for The New
Mom Project, which provides new mothers in
need with supplies for their baby’s first year.
For my Charity Day, I coordinated an interview
with CBC Toronto about The New Mom Project,
the first time the charity has been profiled in a
TV news story.”
Katie Raskina - Consultant
26“I’ve got an interest in pediatric healthcare,
so I was excited to volunteer at the Annual
Marketplace hosted by Holland Bloorview
Kids Rehabilitation Hospital and Foundation.
The fundraising event supports local
businesses and raises funds for Holland
Bloorview.”
Lisa Cancian - Account Director
“I’m on the Executive Communications Committee
for The Corsage Project, a nonprofit dedicated to
giving the authentic prom experience to young
women who would not otherwise have the
opportunity due to the high cost of formal wear.
As part of the media relations team, I help
generate media coverage of the annual Boutique
Ball, showcasing the Corsage Girls’ personal
journey and experience at the event as they find
their perfect prom look with the help of volunteer
personal shoppers.”
Stella Karami - Senior Consultant
27SECOND HARVEST
Second Harvest feeds thousands of
people in Toronto by picking up excess fresh
food, preparing it and delivering it to social service
agencies every day. We have supported Second
Harvest since 2007:
Raising over
$33,000 67,650
equivalent to MEALS
Each year, we host a fundraising pot-luck lunch for our
employees with admission and proceeds from raffle
ticket sales going directly to the cause. We challenge
ourselves to raise more funds every year and share our
ideas with Second Harvest to help improve results from
other fundraisers.
“Proof Strategies’ commitment to
sustainability and having a positive
environmental and social impact is
reflected in their strong support of
Second Harvest’s food recovery
programs since 2007. We are truly
grateful for their enduring partnership
and generosity.”
Lori Nikkel, CEO, Second Harvest
28HOLIDAY DRIVE
Since 2008, Proof Strategies has helped make a difference for those
in need during the holiday season. Our annual holiday charity drive is a
chance for our staff to come together and give back.
In recent years, we have collected donations for Red Door Family Shelter, which serves
families in need, refugees, and women fleeing violence. The drive also encourages team
members to take on their own “Proof Strategies Acts of Kindness,” which have included
donating blood, volunteering at animal shelters and making holiday cards for Canadians
in long-term care.
Over 12 years, our dedicated team leaders have donated 888+ hours to our holiday drive,
collecting more than 27,000 items including toys, gifts, food, hygiene products and
clothing. In 2019 alone, we donated over $10,500 worth in goods and almost $9,000
in billable time.
27,000
ITEMS DONATED
Toys, gifts, food,
hygiene products
and clothing
29CORPORATE
DONATIONS
Proof Strategies has offered over $190,000 in donated funds or
pro bono work to charitable organizations in the last fiscal year.
Recent causes supported include:
• The 519 (LGBTQ2S Community Centre) • MLSE Team Up Foundation
• CanadaHelps • Nature Conservancy of Canada
• Canada’s History Society • Ovarian Cancer Canada’s Walk of Hope
• Canada’s National Ballet School • Plan Canada
• Canadian Mental Health Association • President’s Choice Children’s Charity
• Cycle 4 St. Joe’s • Pueblo Science
• Dyslexia Canada • Second Harvest
• Food Banks Canada • Shoppers Drug Mart Run For Women
• The Home Depot Canada Foundation’s GiveHOPE • Unicef
• Journalists for Human Rights • The Weekend to Conquer Cancer
• Leadership From The Heart • White Ribbon Campaign
• Live To Give • Women’s Executive Network
• Make-A-Wish Foundation
DONATIONS IN SUPPORT OF EQUITY, DIVERSITY & INCLUSION
In 2020, Proof Strategies implemented a monthly donation program to support groups across
Canada fighting racism and advancing equity, diversity and inclusion. Donations have gone to
organizations such as the Black Health Alliance, Indspire, Success Beyond Limits, the Seneca
Community Award for Indigenous Students, The Domino Project and Black Women in Motion.
30COMMUNITY & CHARITY PROOF STRATEGIES - OTTAWA
COMMUNITY
& CHARITY
LAWN SUMMER NIGHTS
Lawn Summer Nights is a lawn bowling tournament
that takes place in cities across the country to raise
funds and awareness for Cystic Fibrosis Canada.
Since its inception, it has raised over $2.7 million
and engaged thousands of young professionals in
philanthropy and community leadership. Proof
Strategies helped launch the Ottawa tournament,
and has contributed teams and prizes every year.
SHE WAS RIGHT THERE
Nearly 3,000 women are diagnosed with ovarian cancer
each year in Canada. Having lost his sister to the disease,
Proof Strategies Senior Vice President, Greg MacEachern,
was inspired to organize a charity event to support
Ovarian Cancer Canada’s research into finding a cure.
Hosted on January 23, 2020, the event was called She
Was Right There, highlighting how swiftly the disease
can take a loved one away.
32COMMUNITY
& CHARITY
SOCK IT TO CHRISTMAS!
The number one item needed by Canadians experiencing
homelessness? Warm socks. Sock it to Christmas! is
an annual charity drive supporting the Ottawa Mission
and Parkdale Food Centre’s Soup and Socks program.
Proof Strategies was one of the first to participate
when the drive first launched. Since then, we have
contributed raffle prizes and collected donations of
money and new socks every year.
In 2019, Proof Strategies hosted a holiday social
benefiting the sock drive, where we collected over 200
pairs of socks and $200 in donations from attendees
from the Parliamentary Press Gallery, the Prime
Minister’s Office and several MP offices.
33COMMUNITY & CHARITY CAPITAL-IMAGE - MONTRÉAL
COMMUNITY
& CHARITY
AGENCY OPEN HOUSE FOR PR STUDENTS
Every February, top agencies in Québec open their doors to
more than 500 college and university students to give them
a taste of agency life.
Capital-Image is pleased to support future PR
practitioners by participating in this program.
OLD BREWERY MISSION
Members of the Capital-Image team joined our client
for a day of volunteering at the Old Brewery Mission,
a nonprofit organization that helps meet the needs
of people experiencing homelessness in Montréal.
Along with members of our client’s executive team,
we served over 600 meals in one day. On behalf of
the Mission, Capital-Image also collects donations of
in-demand items like warm socks and sports bags.
35COMMUNITY
& CHARITY
BÉNÉVOLAT D’ENTRAIDE AUX
COMMUNICATEURS
The Bénévolat d’Entraide aux Communicateurs (BEC) is
a Québec charity that supports the health and wellbeing
of individuals in need from the media, marketing, and
communications industry.
Known in English Canada as the National Advertising
Benevolent Society (NABS), this organization is entirely
funded by the generosity of donors and media partners.
Capital-Image has volunteered at various BEC
fundraising events for several years.
ARTISTRI SUD
Artistri Sud is a Montréal-based charitable organization
with a global mission. Launched over 10 years ago, the
organization teaches entrepreneurial skills that help
craftswomen in developing countries become financially
independent.
Capital-Image provides communications support to
help the organization raise its profile and secure funding.
36COMMUNITY
& CHARITY
HEALTH PARTNERS INTERNATIONAL
OF CANADA
Health Partners International of Canada (HPIC) is a
Canadian registered charity dedicated to improving
health for the most vulnerable people in the world.
Canada’s pharmaceutical and healthcare industry works
with HPIC to treat about one million people every year.
Capital-Image has provided pro bono services to HPIC
for several years for their special events, social media,
branding, graphic design and issues management.
ANGEL GIVING TREE
The Salvation Army’s Angel Giving Tree program was
created to allow children in need to experience the joy of
receiving Christmas gifts.
Capital-Image contributes to this great cause by buying
toys to help make Christmas special for struggling families.
37COMMUNITY & CHARITY PROOF STRATEGIES - WASHINGTON, DC
COMMUNITY
& CHARITY
INNER CITY-INNER CHILD
Inner City-Inner Child (ICIC) works to improve the quality of early childhood education
in Washington, DC’s most disadvantaged communities. ICIC inspires a life-long love of
learning through arts-based literacy programs for children, their teachers and their families.
Proof Strategies provides weekly digital communications support, and an annual digital
fundraising campaign on Giving Tuesday. In 2019, the campaign helped raise over
$15,000 to provide backpacks full of books to kids across DC.
BLACK WOMEN’S HEALTH IMPERATIVE
Black Women’s Health Imperative (BWHI) is the first and only nonprofit organization on
a mission to protect and advance the health and wellness of the nation’s 19.5 million
Black women and girls.
Proof Strategies is pleased to contribute to this important work by supporting a marketing
campaign that will position the organization as a national thought leader on equitable
healthcare and raise awareness about the resources it provides.
39COMMUNITY
& CHARITY
GLOBALGIVING
GlobalGiving is a global crowdfunding community that helps nonprofits from
Afghanistan to Zimbabwe (and hundreds of places in between) access the tools,
training, and support they need to help make our world a better place.
This year, Proof Strategies supported GlobalGiving’s mission to accelerate
community-led change by gifting over $300 in reward certificates. These certificates
allowed team members to donate to the cause of their choosing through the
GlobalGiving platform.
INOVA CHILDREN’S HOSPITAL
Inova Children’s Hospital is a not-for-profit children’s hospital that relies on community
support to provide world-class care close to home.
Proof Strategies holds a Secret Santa toy exchange during the holidays and donates the
toys to the long-term and short-term care patients who cannot go home for the holidays.
40VOLUNTEERISM
VOLUNTEERISM
Proof Strategies is made up of smart thinkers with diverse interests and passion for supporting
their community. We actively promote volunteering and are proud that many of our people share
their knowledge and skills outside the company for causes and organizations that are important
to them.
• National Advisory Council, The Walrus • Organizing Committee Member, Travers Debates
• Chair, National Board, Nature Conservancy of • Community Advisory Board Member,
Canada Washington Education Television Association
• Board Member, Canadian Public Relations • Founder, D.C. Communicators
Society Toronto • Board Member, Court Appointed Special
• Communications Advisor, Canadian Journalism Advocates
Foundation • Advisor, Chesapeake Bay Legal Alliance
• Board Member, Alliance des Cabinets de • Founder & Partner, Hill Center D.C., Eastern
Relations Publiques du Québec Market Art Series & Teachings
• Council Member, St. Andrew’s United Church • Board Member, Inner City-Inner Child
• Co-Founder, Code Black Communicator Network • Communications Advisor, Health Partner
• Board member, Canada’s History Society International Canada
• Organizing Committee Member, Ovarian Cancer • Communications Advisor, Canada Eurasia
Canada’s Walk of Hope Russia Business Association
• Communication Advisor, Artistri Sud • Community Coach, Social Venture Zone,
Ryerson University
• Regional PR Accreditation Examiner for Quebec,
Canadian Public Relations Society • Impact Committee Member, Volcano and Scott
Joplin’s Treemonisha
• Jury Member, Prix d’excellence de la Société
Québécoise des professionnels en relations • Board Member, Bedford-Wanless Ratepayers
publiques Association
• Jury Member, Canadian Public Relations • Board Member, Master Of Management
Society’s Awards of Excellence Analytics, Rotman School of Management
• Organizing Committee Member, Jaimie
Anderson Parliamentary Internship Fundraiser
42SUMMARY
SUMMARY
The activities of every company have
social consequences.
A successful business provides many benefits to society through
income taxes, innovation, employment and other contributions.
We believe we have done well by doing right, and we are proud to
have been recognized by our peers and respected organizations
in our industry for our work.
Despite economic and business pressures, and the circumstances of
the COVID-19 pandemic, our commitment to upholding our values
and investing in people, community and sustainability will always
remain a priority.
4433 BLOOR STREET EAST, SUITE 901 TORONTO, ON M4W 3H1 CANADA (416) 920-9000 getproof.com Toronto Ottawa Montréal Washington, DC
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