PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN

PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
PRESENTED BY




PARTNERSHIP OPPORTUNITIES
FEATURING THE TOUR OF BRITAIN

Saturday 9th September 2017 PENULTIMATE STAGE - STAGE 7
BROUGHT TO YOU BY CHELTENHAM BOROUGH COUNCIL


*Version 4 correct at 28/07/17. Supercedes all previous versions.



                                                                                              marketing & pr
PARTNERSHIP                          WEBSITES
CONTACT
Victoria Petkovic-Short              cheltenhamcyclingfestival.org.uk   tourofbritain.co.uk
Director
apt marketing & pr
victoria@aptmarketing.co.uk
01242 250 692
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
PRESENTED BY




THE RACE IS ON...
On Saturday 9th September, Cheltenham Town Centre will come alive with a Festival of Cycling, featuring the penultimate stage of the Tour of
Britain 2017. Residents and visitors will be mere feet from some of the world’s most famous sportsmen, as they power past the Racecourse,
through the town centre and across the Stage 7 finish line at Imperial Gardens, completing a gruelling 115-mile ride from Hemel Hempstead.
The wider festival will also include a Kid’s zone at Pittville Park, a street fair outside the Town Hall, a demonstration area, money-can’t-buy
competitions and much more, encouraging residents and visitors alike to take to two wheels.

Organisers are expecting more than 50,000 visitors to join local residents, to take advantage of everything the town has to offer.




© apt retains the intellectual copyright for the contents of this report and the ideas proposed                                                   2
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
PRESENTED BY




FEAT. THE TOUR OF BRITAIN - STAGE 7 ROUTE




© apt retains the intellectual copyright for the contents of this report and the ideas proposed   3
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
PRESENTED BY




PARTNERSHIP OPPORTUNITIES
The Cheltenham Festival of Cycling,                                 Anyone interested in partnering with
featuring the OVO Energy Tour of Britain,                           Cheltenham Borough Council or purchasing
                                                                                                                  National exposure
is set to attract more than 50,000 day and                          a corporate entertainment package
                                                                                                                 including more than
overnight visitors to the town, to join thousands                   should contact:                             116.5million worldwide
of residents also attending. Community spirit,                                                                    TV viewers, across
being active and inclusiveness are the themes                       Victoria Petkovic-Short,                        129 countries
for the Festival, which will see locals and                         Director
businesses come together to create the event                        apt marketing & pr
of the year.                                                        victoria@aptmarketing.co.uk
                                                                    01242 250 692
We’re looking for commercial partners to help
bring our vision to life, so whether you’re an                                                                   Local multiplatform
avid Tour of Britain or road cycling fan, spend                                                                coverage and community
                                                                                                                     engagement
every weekend on your bike, or simply want
to get involved in supporting the town, we
have an opportunity to work together. There
are packages to suit every budget, outlined
on the following pages, and our partners will
have access to a number of exclusive benefits,
including finish line viewing seats. What’s more,                                                              Exclusive partner benefits
if you don’t see something you like, let us know                                                                  including finish line
your budget, your vision and your objectives                                                                           hospitality
and we’ll help to make it happen!




© apt retains the intellectual copyright for the contents of this report and the ideas proposed                                             4
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
Tour of Britain main route


      Tier 1 - Lampost banners


      Tier 2 - Lampost banners


      Tier 3 - Lampost banners

      Street fair/ Demo zone/Kidzone




© apt retains the intellectual copyright for the contents of this report and the ideas proposed   5
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
PRESENTED BY




    OUR WHEELIE-GREAT PACKAGES...
    TAKING YOUR PROFILE UP A GEAR!                                                                                                                      Peloton
                  Peloton                                        Slipstream                                        Chaser                                 Freewheel

•
             SOLD £75,000
       Naming Rights                                 •
                                                                   £50,000
                                                          Official supplier status
                                                                                                                   £35,000
                                                                                                      • Naming Rights
                                                                                                                                                           £20,000
                                                                                                      •• International
                                                                                                          National Tour ofTVBritain benefits
                                                                                                                               Coverage          •   National Tour of Britain benefits
•      International TV coverage                     •    National Tour of Britain benefits            • Significant local profile               •   Significant local profile
•      National Tour of Britain benefits             •    Local exposure                              •• National    Tour of Britain
                                                                                                          Finish-line hospitality for 4 people   •   Finish-line hospitality for 2
•      Local exposure                                •    Finish-line hospitality for 6 people         • benefits
                                                                                                          Employee hospitality for 8 people          people
•      Finish-line hospitality for 8 people          •    Employee hospitality for 16                 •• Local   Exposure
                                                                                                          Much more    (see following pages      •   Employee hospitality for 6 people
       Employee hospitality for 20                        people                                      • Finish-line hospitality for 8
                                                                                                          for details)                           •   Much more (see following pages
       people                                        •    Much more (see following pages                                                             for details)
                                                                                                         people
•      Much more (see following pages)                    for details)
                                                                                                      • Employee hospitality for 20
                                                                                                         people
Kidszone/Fanzone/Demozone                                             Gears                           • Much Essentials
                                                                                                                 more (see following             Corporate Hospitality
                                                                                                          pages for
                                                                                                                details)                          starting from £100 pp
          £15,000 per zone                                            £5,000                                 £3,000
•      Zone naming rights                            •    Official supplier status
                                                                                                      • £75,000
                                                                                                      •   Significant local profile              •   Entertain your clients, guests
•      Official supplier status                      •    Significant local profile                   •   Lamppost pennants                          and employees starting from as
•      Significant local profile                     •    Lamppost pennants and soft                  •   2 employee hospitality tickets             little as £100 per person. More
•      2 hospitality finish line tickets                  banners                                                                                    details available on page 14 with
•      4 employee hospitality tickets                •    Goody bag inserts for up to                                                                bespoke packages also available.
                                                          25,000 people
                                                     •    4 employee hospitality tickets



    © apt retains the intellectual copyright for the contents of this report and the ideas proposed                                                                                6
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
PRESENTED BY




PACKAGES IN DETAIL...




This is just a brief overview of each package, but if you want more specific details, contact Victoria on 01242 250 692.

                                                                                                                                                                     7
© apt retains the intellectual copyright for the contents of this report and the ideas proposed   Version 3 correct at 31/05/17. Supercedes all previous versions.
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
PRESENTED BY




*All our partners will also get automatic options to support future festival events at discounted rates, including the Women’s Tour in May 2018.




Continued...




© apt retains the intellectual copyright for the contents of this report and the ideas proposed   Version 3 correct at 31/05/17. Supercedes all previous versions. 8
PARTNERSHIP OPPORTUNITIES - FEATURING THE TOUR OF BRITAIN
*All our partners will also get automatic options to support future festival events at discounted rates, including the Women’s Tour in May 2018.




Continued...




                                                           (Tier 2)




© apt retains the intellectual copyright for the contents of this report and the ideas proposed   Version 3 correct at 31/05/17. Supercedes all previous versions. 9
PRESENTED BY




 *All our partners will also get automatic options to support future festival events at discounted rates, including the Women’s Tour in May 2018.




Continued...




                                                          (Tier 3)




© apt retains the intellectual copyright for the contents of this report and the ideas proposed   Version 3 correct at 31/05/17. Supercedes all previous versions. 10
*All our partners will also get automatic options to support future festival events at discounted rates, including the Women’s Tour in May 2018.


MORE WHEELIE-GREAT PACKAGES...




This is just a brief overview of each package, but if you want more specific details, contact Victoria on 01242 250 692.
© apt retains the intellectual copyright for the contents of this report and the ideas proposed   Version 3 correct at 31/05/17. Supercedes all previous versions. 11
PRESENTED BY




*All our partners will also get automatic options to support future festival events at discounted rates, including the Women’s Tour in May 2018.




Continued...




                                                                                                  Version 3 correct at 31/05/17. Supercedes all previous versions.
                                                                                                                                                                     12
© apt retains the intellectual copyright for the contents of this report and the ideas proposed
PRESENTED BY




WANT TO BE IN CHARGE OF YOUR OWN
PEDAL POWER PACKAGE?
WHY NOT FREEWHEEL AND WORK WITH US TO DESIGN YOUR OWN…
We’re interested in building partnerships and that means providing you with the option to tailor your own package. Selecting from the list
of benefits and including more of what you do want and less of what you don’t, or even making suggestions about your own ideas that will
benefit the Festival vision, we’re happy to chat about what you want to achieve, within your chosen budget.

Contact Victoria on 01242 250 692 or email victoria@aptmarketing.co.uk for more.




© apt retains the intellectual copyright for the contents of this report and the ideas proposed                                              13
COULD YOU BE OUR MEDIA MASTER?
£3,000 + COVERAGE
We’re looking for local media partners to get behind the event, help us to engage with the local community, and spread the word
about the inaugural Cheltenham Festival of Cycling.

We’re hoping you will provide engaging content across multiple channels, and help drive interest in the event. In exchange, we’ll provide
you with everything you need to get your scoop, helping you access all areas. Benefits for our media partners include:
•      Official partner status and promotion
•      Access all areas passes
•      Advertising and promotional opportunities free-of-charge
•      Finish line hospitality tickets to use or give away
•      Right to use Tour of Britain Stage 7 name and logo until the end of 2017
•      Much more.

If you could be our media master, please get in touch with Victoria on 01242 250 692.




© apt retains the intellectual copyright for the contents of this report and the ideas proposed                                             14
PRESENTED BY




CORPORATE HOSPITALITY
Capitalising on the presence of a high-profile, international sporting event, businesses can
enjoy corporate hospitality to suit all needs and budgets. From our entry-level packages
which include a three-course lunch and the chance to soak up the general festival
atmosphere, right through to exclusive hire of your own company yurt, Michelin star chef and
celebrity guest, we’ve got it covered. Our packages are flexible, and while we have included
a selection of example packages, we’re also happy to build a bespoke package for you.

For all corporate hospitality packages, please contact Angie Petkovic, managing director,
telephone 01242 250692, email angie@aptmarketing.co.uk. More information can be
found on the website:

cheltenhamcyclingfestival.org.uk/get-involved/corporate-hospitality




© apt retains the intellectual copyright for the contents of this report and the ideas proposed   15
MARKET STALLS
As part of the event, there will be a Street Party with stalls, outside the Town Hall, some premium spots in the official finish-line FanZone
and some market stalls in both the Demonstration Area and the KidZone.

To enquire about a market stall, please contact Helen Down on 01242 774 960 or email helen.down@cheltenham.gov.uk




© apt retains the intellectual copyright for the contents of this report and the ideas proposed                                                 16
© apt retains the intellectual copyright for the contents of this report and the ideas proposed
                                                                                                  17
PRESENTED BY




For partnerships & corporate hospitality,
Please contact Victoria Petkovic-Short

apt marketing & pr
victoria@aptmarketing.co.uk
01242 250 692

*All prices quoted exclude VAT.




                                                                                               marketing & pr
PARTNERSHIP                           WEBSITES
CONTACT
Victoria Petkovic-Short               cheltenhamcyclingfestival.org.uk   tourofbritain.co.uk
Director
apt marketing & pr
victoria@aptmarketing.co.uk
01242 250 692
You can also read
Next part ... Cancel