Paul Mitchell Professional Hair Color - Style Guide

 
 
Paul Mitchell Professional Hair Color - Style Guide
Paul Mitchell Professional Hair Color - Style Guide
             ®




           Fonts                                                                                Color Palette

PRIMARY/                 PAUL MITCHELL                    SHINES XG                     PAUL MITCHELL THE COLOR              INKWORKS                         PM SHINES
                         PROFESSIONAL HAIR COLOR
Gotham Black
Gotham Bold
Gotham Medium
Gotham Book
Gotham Light             PMS BLACK CMYK 30, 30, 30, 100   PMS GRAY CMYK 0, 0, 0, 50     PMS BLACK CMYK 30, 30, 30, 100       PMS BLACK CMYK 30, 30, 30, 100   PMS BLACK CMYK 30, 30, 30, 100




                         WHITE CMYK 0, 0, 0, 0            WHITE CMYK 0, 0, 0, 0         WHITE CMYK 0, 0, 0, 0                WHITE CMYK 0, 0, 0, 0            WHITE CMYK 0, 0, 0, 0




                         PMS SILVER 877C                                                                                                                      PMS BLUE CMYK 100, 46, 0, 0




                         SECONDARY COLORS TO BE USED IN CONJUNCTION WITH ‘THE COLOR SHIFT’ BOXES (SEE COLOR APPLICATION SECTION)                              BLONDING/LIGHTENING




                         RED CMYK 15, 100, 100,0          CYAN BLUE CMYK 100, 0, 0, 0   PMS ORANGE 21 C CMYK 0, 53, 100, 0                                    PMS BLACK CMYK 30, 30, 30, 100




                         MAGENTA CMYK 0, 100, 0, 0        PMS 526C CMYK 76, 100, 7, 0
                                                                                                                                                              WHITE CMYK 0, 0, 0, 0




                                                                                                                                                              PMS SILVER 877 OR SILVER FOIL
Paul Mitchell Professional Hair Color - Style Guide
Paul Mitchell Professional Hair Color - Style Guide
                               ®




                                   Logos                                                                                            Brand BLONDE
                                                                                                                                FOREVER
                                                                                                                                FOREVER
                                                                                                                              Color       BLONDE
                                                                                                                                          logos

                                                                                                                                THEBRIGHTEST
                                                                                                                               THE  BRIGHTESTIDEA  INBLONDING
                                                                                                                                              IDEAIN  BLONDING




                                                                                                                                FOREVER BLONDE
                                                                                                                                FOREVER BLONDE
                                                                                                                                THE BRIGHTEST IDEA IN BLONDING
                                                                                                                                THE BRIGHTEST IDEA IN BLONDING




                                                                                                                                                                 ®




LOGO APPLICATION GUIDELINES

All of the Paul Mitchell Professional hair color brands above use a black and white logo only, with the exception of
                       ®




PM Shines and shines XG .
                           ®




Please try to use the white logo on a black or dark background, and the black logo on a white or light background.
                                                                                                                                                                     ®




PM Shines and shines XG Logo Guidelines:
                           ®




PM Shines:
Please try to use the black or white logo for PM Shines as much as possible.

Shines XG :
          ®




Please use the 4 color version of the logo as much as possible on a white background only.
The black and white vector logo versions are to be used only when a one color application of the logo is needed.
*For more detailed information on the style guideline for shines XG , please see the individual style guide for shines XG .
                                                                    ®                                                    ®
Paul Mitchell Professional Hair Color - Style Guide
Paul Mitchell Professional Hair Color - Style Guide
                                                                                                                                               ®


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              4/C PROCESS PLUS
                                                                                                                                              CAD 142713                                                                                                                                                                                       FRONT OF BOX                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   1 PANTONE 5285C
                                                                                                                                              CSK14                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           OVERALL SATIN AQ
                                                                                                                                                           Client-friendly changes that make a big impact!


                                                                                                                                              PM SHINES SHIFT                                              Paul Mitchell - PM shines-The color shift - Box Art Final with revised dieline                                                                                                                                                                                                                                                                                                                                                                                    2.03.14                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          WITH GLOSS SPOT UV


                                                                                                                                                                                                                                                                                                                                                                                                                                            75/8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              (*SEE LAYER IN FILE)


                                                                                                FRONT
    Client-friendly changes that make a big impact!

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Color Brand Applications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             SOFT • SMOKY • LUXE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       13/4
                                                                                                                                                         21/2


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        SEEING RED
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         19.99

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        20                                                                                                                                                                                                                                                                26
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          THIS FIERY SHADE IS AT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   PM shINes QUICK START
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ®

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         $
                                                                                                                                                  Includes exclusive formulas and                                                                                                                                                                                                                                                                                                                                                                                                               • Luxurious color offers outstanding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           saVe OVer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ITS LOVELIEST WITH LOTS

                                                                                                                                                  techniques + Client-friendly                                                                                                                                                                                                                                                                                                                                                                                                                     vibrancy and shine.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                35%                      1.   MIX
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          OF SUBTLE DIMENSION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       THE                                                                                                                                                                                       THE
                                                                                                                                                  changes that make a big impact!                                                                                                                                                                                                                                                                                                                                                                                                               • Full spectrum of intermixable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   colors and toners maximizes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Introducing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Going red is a bold move and we took into account the model’s skin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        tone—a lovely peaches and cream—and used three different shades                                                                                                                                                                                                PEARL                                                                                                                                                                                     PEARL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   creative formulations.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         • Unmatched  versatility – Achieve rich,                                                                                                                                                                                                                                                                                                                                                                                                                       to create dimension. The result is a multifaceted red that shimmers like
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       NATURAL                                                                                                                                                                                   NATURAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           THE PEARL NATURAL SERIES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1:1                                                                                                                                                                                                        tone-on tone color, refresh color or                                                                                                                                                                                                                                                                                                                                                                                                                         a flickering flame.

                                                                                                                                                  PuRCHaSE:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Low cost per application helps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   increase your bottom line.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             tone highlights with 5 volume XG
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Processing Cream. Use with 10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       SERIES                                                                                                                                                                                    SERIES
ds translucent tone to enhance, intensify                                                                                                         1 6 tubes Paul Mitchell® the color, any shades 90 ml/3 oz.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 volume XG Processing Cream for

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Wrap yourself up in the new Pearl Natural series with cool,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Always mix PM shINes® and Processing
neutralize hair color with condition and shine.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Liquid in equal parts (1:1 ratio)                                                                                                                                                                                             increased vibrancy, additional gray
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             blending and opaque coverage or up




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   CAD 132665 BIC14 - COLOR SHIFT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Available                                                                                                                                                                                 Available
ends away gray and lasts 4 - 6 weeks                                                                                                              RECEIVE FREE (over $40.00 stylist value):
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   smoky tones that neutralize warmth.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             to 1 level of lift.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            in levels 5-8                                                                                                                                                                             in levels 5-8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         2.   aPPLY
                                                                                                                                             Ihc1 – 5NB (5/07) Paul Mitchell           ®
                                                                                                                                                                                               shines XG® Demi-permanent Hair Color, 90 ml/3 oz.
quid gel formula is easy to apply                                                                                                                       6NB (6/07)
                                                                                                                                                   1 –Hydrating
                                                                                                                                             Intense               ComplexPaul          deep® shines XG® Demi-permanent Hair Color, 90 ml/3 oz.
                                                                                                                                                                                  Mitchell
                                                                                                                                                                             penetrates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               See inside for details on this look.                                                                                                                                                                                      • DYESMART  System – Allows for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ®


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           maximum color penetration and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Conditioned,                                                                                                                                                                              Conditioned,
                                                                                                                                             into the hair shaft, for intense hydration while
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             predictability that lasts from 4–6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • Beautiful fashion shades for creating dimensional highlights and lowlights                                                                                                                                                                                                                                    natural-looking                                                                                                                                                                           natural-looking
                                                                                                                                                   1 –to7NB
                                                                                                                                             helping           (7/07)
                                                                                                                                                         replace           Paul
                                                                                                                                                                   lost amino     Mitchell® shines XG® Demi-permanent Hair Color, 90 ml/3 oz.
                                                                                                                                                                               acids
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             weeks and fades on tone.                                                                                                                                                                                                                                                                                                                                                                                      • Conditioned, natural-looking end results                                                                                                                                                                                                                                                                        end results                                                                                                                                                                               end results
                                                                                                                                                   1 – 5 volume XG Processing Cream, 1Basics:        • L/33.8   oz.
                                                                                                                                                                                                              Semi-permanent   hair                                                                                                                                                                                                                                                                                                                                                                                                                      3.   PrOcess

                                                                                                                                             shINe 1 - SynchroLift® Powder Foil Pack, 42.5
                                                                                                                                                                                                      color provides vivid, more
                                                                                                                                                                                                          g/net wt. 1.5 oz.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Beautiful palette – Gentle, no ammonia

                                                                                                                                             Gentle1 formula
                                                                                                                                                      – Thecoupled
                                                                                                                                                              Colorwith      conditioning
                                                                                                                                                                         Shift
                                                                                                                                                                                                      vibrant results.
                                                                                                                                                                                 Book – Beautiful special edition book featuring before and after shots
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           formula offers a gorgeous range of 51                                                                                                                                                                                                                                                                                                                                                                                                                      5PN                6PN                 7PN                                                       8PN                                                                                                                                                                Beautiful fashion                                                                                                                                                                         Beautiful fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             shades from natural to vibrant plus 1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            shades for                                                                                                                                                                                shades for
                                                                                                                                             agent from meadowfoam seed helps
                                                                                                                                                        withand
                                                                                                                                             repair damage     tips    and techniques
                                                                                                                                                                    intensify shine                  • intermixable for unlimited
                                                                                                                                                                                                      Benefits: All colors are
                                                                                                                                                                                              to help you recommend a color shift for your guests.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Clear Shine for more varied results.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       creating dimensional
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       highlights and lowlights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  creating dimensional
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 highlights and lowlights
                                                                                                                                                                                                         creativity.
urchase:                                                                                                                                     sOY PrOTeIN
                                                                                                                                                 5NB                        6NB                            7NB
                                                                                                                                                                                                     • Bonus:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         811/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Process for 20 minutes.
5N Chocolate Syrup, 60 ml/2 oz.                                                                                                                        5/07improves manageability
                                                                                                                                             Adds strength,               6/07                           7/07 Bright color offers
                                                                                                                                                                                                       long-lasting vibrancy.                                                                                                                                                                                                                                                                                                                                                                                                                                 For more information on PM SHINES,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      LIGHT SMOKY        DARK SMOKY            SMOKY                                      LIGHT SMOKY
6NB Chocoholic, 60 ml/2 oz.                                                             AFTER
                                                                                                                                             and enhances hair texture
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              visit www.paulmitchellpro.com                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          NATURAL BROWN     NATURAL BLONDE      NATURAL BLONDE                               NATURAL BLONDE
6NG Amber, 60 ml/2 oz.                                        BEFORE
6rB Nutmeg, 60 ml/2 oz.                                                                                                                      uV aBsOrBers
                                                                                                                                                      OVER
                                                                                                                                             Help reduce environmental damage and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           PURCHASE FOR                                                                 RECEIVE FREE:                                                                                                                                                                                                                                              NEW
                                                                                                                                                       40
                                             • Depth and tonal intensity in freshly tinted hair.                                                                                                                                                                                                                                                                                                                                                                                        See how an easy color change makes an impact!                                                                                        (IKC14M)                TechNIcaL suPPOrT: 877.610.5405
                                                                                                                                             keep color from fading
     5N              6NB         6NG             6rB                                                                                               $
                                                                                                                                                                                                                                              Look 05
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 www.paulmitchellpro.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             SHIFT                                                                                                   (Within North America)
                                                 hair—like with this look.
                                                                                                                                                                                                                                                                 BONUS LOOK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   TECHNICAL SUPPORT: 877.610.5405                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         A SPECIAL PRICE:                                                             1 – New Pearl Natural series swatch card and
      Available in six




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   THE
   intermixable colors.                                                                                                                           Stylist Value                                                                                BONUS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       4 shades – one of each NEW Pearl Natural                                         new color map page for placement in the




                                                                                                                                                                                            The
                                               • An “aura” of color with an overlay on natural                                                                                                                                                                                               TECHNIQUE SHEET
                                                                                                                                                                                                                                               LOOK


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  THE
                                               underlying pigment.                                                                                                                                                                                TAKE BROWN
                                                                                                                                                                                                                                                  FROM HO-HUM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             COLOR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         series shade, 90 ml/3 oz.                                                        Paul Mitchell® the color swatch book
                                                                                                                                                                                                                                                  TO YUM YUM

                                                                                                                                                                                                                                                 Solid brown can be dull, but milk chocolate swirled together with bittersweet and extra-dark is

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1 – Paul Mitchell® the color paper chart




                                         THE
                                                                                                                                                                                                                                                 an irresistible combination, especially with this model’s slightly olive skin tone. We usedWone
                                                                                                                                                                                                                                                                                                                                              W tonal
                                                                                                                                                                                                                                                                                                                                                  W family
                                               from pale yellow to slightly “cracking” the                                                                                                                                                       in three different levels of light to dark to create a sultry brunette that is full of movement and light.


                                                                                                                                                                                                                                                                             Look 05                                                                                                                                         Look 05
 CHOCOLATE SYRUP    CHOCOHOLIC   AMBER            NUTMEG
                                                                                                                                                                                                                                                 What is your skin tone?

                                                                                                                                                                                                                                                  OLIVE SKIN - COOL                                  bonus LOOK
                                                                                                                                                                                                                                                                                                                                                             N N     N

                                                                                                                                                                                                                                                                                                                                                                                                                                          bonus LOOK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     the coLoR SHIFT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    What is your skin tone?
                                               tone based on how pre-lightened the hair is,
                                                                                                                                                                                                                                                                                                                                                                                                                             behind                                                                                                          THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   COLOR
                                                                                                                                                                                                                                                                                                                 bRianna’s coLoR:
                                                                                                                                                                                                                                                                                                                                                             C C     C
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             permanent cream hair color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  PEARL
                                                                                                                                                                                                                                                         FAIR                MODERATELY FAIR
                                                                                                                                                                                                                                                                                                                 1. shines Xg® 30ml/1 oz. 6NB (6/07) + 45 ml/1.5 oz. 5 volume Xg Processing Cream
                                                                                                                                                                                                                                                                                                                 LIGHT MEDIUM®
                                                                                                                                                                                                                                                                                                                 2. shines Xg 30 ml/1 oz. 7NB (7/07) + 45 ml/1.5 oz. 5 volume Xg Processing Cream
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         COLOR       Lucie Doughty                   PEACHES AND CREAM - WARM
                                                                                                                                                                                                                                                                                                                                                                                                                             the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        NEW



                                                                                                                                                                                            cOLOr
                                                                                                                                                                                                                                                                                               3. shines
                                                                                                                                                                                                                                                                                                   LIGHT Xg
                                                                                                                                                                                                                                                                                                                                ®
                                                                                                                                                                                                                                           VERY VERY
                                                                                                                                                                                                                                                FAIR VERY   FAIR FAIR FAIR
                                                                                                                                                                                                                                                     FAIR FAIR             MODERATELY
                                                                                                                                                                                                                                                                       MODERATELYMODERATELY   LIGHT
                                                                                                                                                                                                                                                                                          LIGHT               30
                                                                                                                                                                                                                                                                                                          MEDIUM
                                                                                                                                                                                                                                                                                                       MEDIUM    ml/1
                                                                                                                                                                                                                                                                                                               MEDIUM oz. 5NB
                                                                                                                                                                                                                                                                                                                       MEDIUM
                                                                                                                                                                                                                                                                                                                    MEDIUM     (5/07)
                                                                                                                                                                                                                                                                                                                           MEDIUM     + 45
                                                                                                                                                                                                                                                                                                                                     DARK
                                                                                                                                                                                                                                                                                                                                  DARK      ml/1.5 oz. 5 volume Xg Processing Cream
                                                                                                                                                                                                                                                                                                                                          DARK
                                                                                                                                                                                                                                                                           FAIR FAIR FAIRMEDIUM
                                                                                                                                                                                                                                                                                             MEDIUM
                                                                                                                                                                                                                                                                                                  MEDIUM                DARK DARK
                                                                                                                                                                                                                                                                                                                     DARK
                                               pre-lightened; you control the intensity of the


                                                                                                                                             The                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  The
                                                                                                                                                                                                                                                                                                                 technique:
                                                                                                                                                                                                                                                                                                                                3




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      THE                                                                                                                                                                                                                                                                                  THE
                                                                                                                                                                                                                                                                                                                          2
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            FORMULATING:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         HAIRCUT     Angus Mitchell
                                                                                                                                                                                                                                                                                                                     1




                                                                                                                                                                                                                                                                                                                                                                                                                             scenes
                                                                                                                                                                                                                                                                                                                 • Begin by sectioning a circle shape on the top of the head. Clip away.
                                                                                                                                                                                                                                                                                                                                   3
                                                                                                                                                                                                                                                                                                                 • Create four triangles off the round of the circle, based on the desired end results.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      permanent cream hair color
                                                                                                                                                                                                                                                                                                                                 1                2




 ceIVe Free (over $40.00 stylist value):
                                                                                                                                                                                                                                                                                                                 • Within each of the four triangles, subdivide each with a curved line creating a “top” and
                                             • Vibrant, pure tones on hair that has been                                                                                                                                                                                                                             a “bottom” section.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             FORMULATION STEPS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         MODEL
                                                                                                                                                                                                                                                                                                                 • 2 Begin    by applying formula (1) in the nape by taking diagonal slices. Apply the formula

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Anna
                                                                                                                                                                                                                                                                                                                          3
                                                                                                                                                                                                                                                                                                                       COLOR         Mary Cuomo
                                                                                                                                                                                                                                                                                 3                                   from scalp to ends throughout the entire back section to the hair not secured within
                                                                                                                                                                                                                                                                                                                       HAIRCUT
                                                                                                                                                                                                                                                                                                                     the   triangle Julian Perlingiero
                                                                                                                                                                                                                                                                                                                                     section.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             1. Determine the natural level/percentage    3. Determine the dominant pigment at the




                                         COLOR
                                                                                                                                                                                                                                                                             1                       2                 MODEL         Brianna
                                                                                                                                                                                                                                                                                                                 • Release      the bottom half of the back triangle and apply formula (2).




                                                                                                                                                                                           THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                of gray.                                     target level.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           W W



HE
                                                                                                                                                                                                                                                                                                                  2       3


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   W
                                                                                                                                                                                                                                                                                     3                           • Release the top half of the back triangle and apply formula (3).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             2. Identify the target level.                4. Refer to the color map to determine how
                                                                                                                                                                                                                                                                                                         2       • Moving toward the left side, apply formula (1) to the hair not secured in the triangle.
                                                                                                                                                                                                                                                                                 1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           to neutralize or intensify the pigment.                                                                         permanent cream hair color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      COLOR                                                                                                                                                                                                                                                                                COLOR
                                                                                                                                                                                                                                                                                                                        1
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Pigment Chart




                                                                                                                                             cOLOr                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                cOLOr
                                                                                                                                                                                                                                                                                                                 • Release the bottom half of the triangle and apply formula (2). Release the top half of




 1 – PM shINes Color Shift Technique sheet:
                                                                                                                                                                                                                                                                                                                     the triangle and apply formula (3).
                     ®                                                                                                                                                                                                                                   2           3                                           • At the front, apply formula (1) to the hair not secured in the triangle.
                                                                                                                                                                                                                                                                                                                        1
                                                                                                                                                                                                                                                                                                                 • Release the bottom triangle and apply formula (2). Release the top half of the triangle                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Level Shade Name                     Dominant Pigment                    Neutralizing Base
                                                                                                                                                                                                                                                                                                                     and apply formula (3).




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  NATURAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Violet
                                                                                                                                                                                                                                                             2           3                                       • Moving to the last section, apply formula (1) to all remaining hair not secured in the triangle.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             10         LIGHTEST              PALE
                                                                                            ACHIEVE:                                                                                                                                                                                                             • Release the bottom half of the triangle and apply formula (2). Release the top half and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BLONDE              YELLOW




     Complete with the step by step to complete
                                                                                                                                                                                                                                                                                                                     apply formula (3).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Violet
                                                                                                                                                                                                                                                                 1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        VERY LIGHT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 9                              YELLOW
                                                                                                                                                                                                                                                                                                                 • Apply formula (1) to the top circular section.


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 COLOR?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    BLONDE




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   SHIFT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Blue/Violet
                                                                                                                                                                                                                                                                                                                                                                                                                              WITH MARY CUoMo:




                                                                                                                                                                                           COLOR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            LIGHT            YELLOW/




OLOR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 8
                                                                                                                                                                                                                                                                     1
                                                                                                                                                                                                                                                                                                                 pRocessing time: 25 minuTES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          FAIR                                                   MODERATELY   FAIR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       GRAY COVERAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            LIGHT MEDIUM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           BLONDE            ORANGE
                                                                                                                                                                                                                                                                                                             3
                                                                                                                                                                                                                                                                                                                                                                                                                              BRIANNA’S LOOK                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Blue




     the cover look                                                                                                                                                                                                                                                                                                                                                                                                         “
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      SHIFT                                                                                                                                                                                                                                                                                SHIFT
                                                                                                                                                                                                                                                                                                                      Look 01
                                                                                                                                                                                                                                                                                                                            2




                                                                                                                                                                                            SHIFT
                                                                                                                                                                                                                                                                                                         1       • Rinse thoroughly. Shampoo and condition with Color Protect® Post Color Shampoo and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            7         BLONDE               ORANGE
                                                                                                                                                                                                                                                                                                                   Color Protect® Daily Conditioner or Color Protect® Reconstructive Treatment if needed.
                                                                                                                                                                                                                                                                                                                                                                                                                             I was looking to create a rich blend of milk chocolate that would also give her shiny and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  % of Gray




                                                                                                                                             SHIFT                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                SHIFT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Blue/Green
                                                                                                                                                                                                                                                                                                                                                                                                                             hydrated hair. Brianna also had her hair cut by Julian which was the perfect complement                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        DARK                 RED/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 6                                                                                                                                25% - 50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       AmP uP THE dRAmA
                                                                                                                                                                                                                                                                                                                                                                                                                             to her new color. Shifting her color to a rich, chocolaty brunette drew a lot of attentionAfTER HOuRS wiTH                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    BLONDE               ORANGE                                                                                                               1:3 – 1:2 (N+ with selected shade)
                                                                                                                                                                                                                                                                                                                                                                                                                             to her deep, sultry eyes and made her hair look and feel much healthier.”                 A midnigHT-bLuE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Green
                                                                                     INKWORKS                                                                                                                                                                                                                                                                                                                                                                                                                        CLuTCH And SAPPHiRE-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     bLuE RHinESTOnE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 5           LIGHT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BROWN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 RED                                                                                              50% - 75%          1:2 – 1:1 (N+ with selected shade)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           N   N   N
                                                                                                                                                                                                                                                                                                                                                                                                                                                  beauty
                                                                                                                                                                                                                                                                                         2       3
                                                                                                                                                                                                                                                                                                                       vaRiations on the Look                                                                                                                                                                        EARRingS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 RED/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Yellow/Green
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  75% - 100%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 4          BROWN                                                                                                                                    1:1 – 2:1 (N+ with selected shade)



 1 – SynchroLift Ultra-Quick Blue Powder
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                VIOLET




                                         SHIFT
                     ®                                                                                                                                                                                                                                                                                                 This technique brings out beautiful dimension in both lighter and darker blondes.
                                                                                                                                                                                                                                                                                                                       For guests with fair skin like Karolina’s, all three of the below color families are flattering.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        The mixing ratios above are based on parts.


                                                                                                                                                                                                                                                                                                                                                                                                                                                  update
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             DARK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 3                              VIOLET
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BROWN
                                                                                                                                                                                                                                                                                             1
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       AZuRE fEATHERS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        For example, 1:3 = 1 part N+ and 3 parts R.




                                                                                                                                                                                           SHIFT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Add A wiLd TOuCH
                                                                                                                                                                                                                                                                                                                       TO ACHiEVE THE bRigHT bLOndE Of THE fEATuREd LOOK,




HIFT
                                                                                                                                                                                                                                                                                                                                                                                                                                                      Mary Cuomo                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           DARKEST              BLUE/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 2                                                                                                                      The N+ series has been formulated for maximum coverage.
                                                                                                                                                                                                                                                                                                                       uSE THESE SHAdES:


     Lightener Deluxe Sample, 4.25 g/1.5 oz.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BROWN               VIOLET




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  SERIES
                                                                                                                                                                                                                                                                                                                                                                                                                                                     WHAT To WEAR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1          BLACK                BLUE

                                                                                                WITH                                                                                                                                                                                                                        6pn                 8pn                                                                                                  WITH YoUR NEW HUE:

                                                                                                                                                                                                                                                                                                                                                                                                                                                   ACCESSORY IN ELECTRIC BLUE


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Client-friendly changes                                                                                                                                                                                                                                                              Client-friendly changes
                                                                                                                                                                                                                                                                                                                                                                   LIGHTENER                                                                       This high-energy hue is hot on trend—and
                                                                                                                                                                                                                                                                                                                                                                                                                                                   looks just great on blondes.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            FORMULATING WITH PAUL MITCHELL the color MAP                                                                                                      N+   maximum gray coverage




 1 – PM shINes Processing Liquid, 500 ml/16.9 oz.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ®




how an easy color
                     ®
                                                                                                                                             Client-friendly changes
                                                                                                                                             that make a big impact!                        See how an easy color
                                                                                                                                                                                                                                                                                                                       fOR A SOfTER, SLigHTLY COOLER COLOR COmbinATiOn:


                                                                                                                                                                                                                                                                                                                            6nb


                                                                                                                                                                                                                                                                                                                       coLoR:
                                                                                                                                                                                                                                                                                                                                                6cb                      7p



                                                                                                                                                                                                                                                                                                                       1. Paul Mitchell® the color 30 ml/1 oz. 6NB + 30 ml/1 oz. 10 volume Paul Mitchell® Cream Developer
                                                                                                                                                                                                                                                                                                                       2. Paul Mitchell® the color 30 ml/1 oz. 6CB + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer
                                                                                                                                                                                                                                                                                                                       3. Paul Mitchell® the color 30 ml/1 oz. 7P + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer
                                                                                                                                                                                                                                                                                                                                                                                                                                                   SiLVER iS A PERfECT
                                                                                                                                                                                                                                                                                                                                                                                                                                                   COmPLEmEnT TO ROYAL bLuE
                                                                                                                                                                                                                                                                                                                                                                                                                                                   mETALLiC EYESHAdOw
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Try a pop of brilliant
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   blue. It’s electric!




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ELECTRiC bLuE mAKES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       that make a big impact!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 IS YOUR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Client-friendly changes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   that make a big impact!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            that make a big impact!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Use Paul Mitchell the color Map and the tonal chart below to determine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            what tonal series to use to neutralize or intensify.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Tonal Result Guidelines
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            To neutralize
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Go across the color map and choose                                                            G        NA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              N
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NB

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              PN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              CB
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              CM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   gray/brown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   natural brown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   neutral beige

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   green with brown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   natural with blue/violet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   beige with blue/violet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   violet/red with brown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           C C     C




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 th
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               SnAKESKin EVEn SEXiER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            the tone that is opposite the dominant




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           WB                                                                 RB   red with brown




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   na
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     tu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ra
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            pigment tone at the target level.                                                                                                                 WM   red/orange with brown




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         asl
ge makes an impact!                                                                                                                                                                         change makes an impact!




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            NA



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            hes
                                                                                                                                                                                                                                                                                                                       fOR dARKER, gingERY bROwn TOnES, TRY THESE SHAdES:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     WB   beige with yellow/orange




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Exclusive formulas and techniques + Client-friendly




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   OR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            To intensify




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         WC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                NB

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Choose tones that are near or                                                                                                                     A    gray/blue




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 NA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          N       N+




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        RO
                                                                                                                                                                                                                                                                                                                                6n
                                                                                                                                                                                                                                                                                                                                                                                                                                                   A buTTERY bLuE
                                                                                                                                                                                                                                                                                                                                                6cm                  7cc




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 WM
                                                                                                                                                                                                                                                                                                                                                                                                                                                   LEATHER HAndbAg
                                                                                                                                                                                                                                                                                                                                                                                                                                                   COmPLEmEnTS bLOndE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       the same as the dominant                                                                                                                          P    violet




                                         Specially selected shades + an exclusive technique.
                                                                                                                                                                                                                                                                                                                                                                                                                                                   TRESSES bEAuTifuLLY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            pigment tone at the target level.                                                            NN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              VR   violet/red




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        RB RR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 R
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       PN                                     RV



                                                                                                                                                                                                Specially selected shades + free deluxe sample of SynchroLift Lightener
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   red/violet




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            A
                                                                                                                                                                                                                                                                                                                       coLoR:                                                                                                                                                                                                                                                  ®

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                changes that make a big impact!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Consider using Color Shots® to                                            RV
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              RR   red/red
                                                                                                                                                                                                                                                                                                                       1. Paul Mitchell® the color 30 ml/1 oz. 6N + 30 ml/1 oz. 10 volume Paul Mitchell® Cream Developer                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   CM                          CB
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            neutralize or intensify.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Cool, smoky tones ideal for neutralizing warmth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                VR            P                                               R    red
                                                                                                                                     choice for a guest’s subtle Color Shift!                                                                                                                                          2. Paul Mitchell® the color 30 ml/1 oz. 6CM + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer
                                                                                                                                                                                                                                                                                                                       3. Paul Mitchell® the color 30 ml/1 oz. 7CC + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               MODERATELY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              RO   red/orange


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             LIGHTLIGHTLIGHTMEDIUM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    MODERATELY                             MEDIUM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               MEDIUM
                                         See how an easy color change makes an impact!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            WHAT                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    MODERATELY                                    MEDIUM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              WC   natural orange/red


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              VERY VERY        FAIR FAIR FAIR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        FAIR FAIR                                              MEDIUM                   DARKDARK
                                                                                                                                                                                                + exclusive techniques! Client-friendly changes that make a big impact!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            FAIR VERY                                                       MEDIUM   DARKDARK DARK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              OR   orange/red



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              FAIR FAIR FAIRMEDIUM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                MEDIUMMEDIUM             DARK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              G    yellow/gold
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  A PALER bLuE EYESHAdOw




               scaN FOr MOre INFOrMaTION
                                                                                                                                     White (which goes on clear). INKWORKS is a great
                                                                                                                                                                SCaN FOR MORE INFORMaTION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  iS A gREAT dAYTimE SHAdE




               www.paulmitchellpro.com                                                                                                                          www.paulmitchellpro.com
                                                                                                                                                                                                         DeMI-PerMaNeNT TraNsLuceNT hYDraTING cOLOr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                FREE INSIDE!*
                                         FREE INSIDE!* INKWORKS White and TECHNIQUE SHEET
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              G
                                                                                        ®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   yellow/gold

                                                                                                                                     INKWORKS is available in 5 shades plus INKWORKS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          OR   orange/red



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                shines XG® Demi-permanent Hair Color Tubes & XG Processing Cream
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              WC   natural orange/red
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              RO




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  SOFT • SMOKY • LUXE
                                                                                                                                                                                                           ®                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       red/orange



                                                                                                                                                                                                         No Ammonia • Outstanding Condition • Intense Shine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            neutralize or intensify.                                                                          P                                               R    red



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    BEFORE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                VR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           CM                          CB




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  BEFORE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Consider using Color Shots® to                                                                                                                    RR   red/red


                                                                                                                                                                         BEFORE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 *With purchase of Paul Mitchell® the color, see back for details
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      RV


                                         *With purchase of INKWORKS® Red and Hot Pink                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  PN                                     RV   red/violet




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         RR BR




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            pigment tone at the target level.                                                                                                                 VR   violet/red




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 R
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         NN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            the same as the dominant                                                                                                                           P   violet




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 MW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Choose tones that are near or                                                                 N
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               A




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        OR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  N+
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   gray/blue




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 AN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            To intensify                                                                        NB




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              WB   beige with yellow/orange




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   RO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            pigment tone at the target level.                                                                                                                 WM   red/orange with brown




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            AN


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           seh
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        sa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            the tone that is opposite the dominant                                                                                                            RB




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           lar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           WB                                                                      red with brown




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ut
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      an
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Go across the color map and choose                                                                         NA                                     CM




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 eh
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          G                                                        violet/red with brown




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   t
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            To neutralize                                                                                                                                     CB   beige with blue/violet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              PN   natural with blue/violet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Tonal Result Guidelines

                                                                  PRINTED IN THE U.S.A. IKC14   Distributed by                                                                                                                           PRINTED IN THE U.S.A. CSK14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          PRINTED IN THE U.S.A. BIC14   Distributed by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            what tonal series to use to neutralize or intensify.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NB
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   green with brown

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   neutral beige                                                                            PRINTED IN THE U.S.A. PNSK14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              N

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       FSC LOGO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   natural brown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Use Paul Mitchell the color Map and the tonal chart below to determine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        (USA) P.O. Box 10597                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                FORMULATING WITH PAUL MITCHELL the color MAP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NN

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              N+
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   gray/brown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Distributed by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          FSC LOGO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ®                                                             maximum gray coverage




                                                                                                (USA) P.O. Box 10597                  FsC LOGO HERE                                                                                                                                                                                                                                                                   Distributed by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Fsc LOGO                                                                                                                                                          Beverly Hills, CA 90213-3597
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Made in the U.S.A.              HERE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               (USA) P.O. Box 10597
                                                                                                Beverly Hills, CA 90213-3597                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            paulmitchell.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 1          BLACK                BLUE


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Beverly Hills, CA 90213-3597     HERE
                                                                                                                                                                                                                                                                                                                                                                                                                      (USA) P.O. Box 10597
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       here
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 2
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BROWN               VIOLET                                                                                  The N+ series has been formulated for maximum coverage.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           DARKEST              BLUE/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        For example, 1:3 = 1 part N+ and 3 parts R.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Made in the U.S.A.
                                                                                                Made in the U.S.A.                                                                                                                                                                                                                                                                                                    Beverly Hills, CA 90213-3597
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BROWN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 3           DARK               VIOLET                                                                                  The mixing ratios above are based on parts.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                VIOLET
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     1:1 – 2:1 (N+ with selected shade)                                                                                    paulmitchell.com
                                                                                                                                                                                                                                                                                                                                                                                                                      Made in the U.S.A.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 4          BROWN                                                                                                                 75% - 100%

                                                                                                paulmitchell.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 RED/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Yellow/Green


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 5
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BROWN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 RED                                                                                              50% - 75%          1:2 – 1:1 (N+ with selected shade)

                                                                                                                                                                                                                                                                                                                                                                                                                      paulmitchell.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             LIGHT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Green

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           BLONDE               ORANGE                                                                                            25% - 50%          1:3 – 1:2 (N+ with selected shade)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 6          DARK                 RED/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Blue/Green
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  % of Gray
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 7         BLONDE               ORANGE


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           BLONDE            ORANGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Blue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        GRAY COVERAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 8          LIGHT            YELLOW/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Blue/Violet

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           BLONDE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 9        VERY LIGHT            YELLOW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Violet

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BLONDE              YELLOW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 10        LIGHTEST              PALE




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Pearl Natural Series Kit box   NEW DIELINE 01.312.14   REVISED MECHANICAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Violet

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Level Shade Name                     Dominant Pigment                    Neutralizing Base

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Pigment Chart                                   to neutralize or intensify the pigment.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             2. Identify the target level.                4. Refer to the color map to determine how                                                                         permanent cream hair color
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                of gray.                                     target level.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Determine the natural level/percentage    3. Determine the dominant pigment at the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             1.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             FORMULATION STEPS




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           313/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             permanent cream hair color

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            FORMULATING:




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             107/8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             permanent cream hair color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                12.13.13

                   revised 11.25.13
                                                            WHAT                                                                                                                                                           9                                                                                                        INKWORKS is available in 5 shades plus INKWORKS
                                                                                                                                                                                                                                                                                                                                    White (which goes on clear). INKWORKS is a great
                                                                                                                                                                                                                                                                                                                                    choice for a guest’s subtle Color Shift!
                                                                                                                                                                                                                                                                                                                                                                                                                             ®




                                                           IS YOUR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       WITH

                                                           COLOR?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        INKWORKS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ACHIEVE:


                                                                                                                                     THE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       • Vibrant, pure tones on hair that has been
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 pre-lightened; you control the intensity of the



                                                                                                                                     COLOR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 tone based on how pre-lightened the hair is,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 from pale yellow to slightly “cracking” the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 underlying pigment.


                                                            TECHNICAL SUPPORT: 877.610.5405
                                                                     www.paulmitchellpro.com
                                                                                                                          (IKC14M)
                                                                                                                                     SHIFT
                                                                                                                                     See how an easy color change makes an impact!
                                                                                                                                                                                                     TECHNIQUE SHEET                                                                                                                                                                                                                                                                                                                                                                                                                           • An “aura” of color with an overlay on natural
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 hair—like with this look.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               • Depth and tonal intensity in freshly tinted hair.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            permanent cream hair color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          permanent cream hair color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          permanent cream hair color
                                                                                                                                                                         GET THE BEST CARE                                                                                                                                                                                                                                                                                                                                                                                                        THE BRIGHTEST IDEA IN BLONDING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               3) Dual-Purpose Lightener + 10 volume Paul Mitchell Cream Developer                                                                                                                                                                                                                                                                        with predictable results.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               2) Paul Mitchell the color 1 oz. 8PN + 1 1/2 oz. 30 volume Paul Mitchell Cream Developer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               1) Paul Mitchell the color 1 oz. 6PN + 1 1/2 oz. 10 volume Paul Mitchell Cream Developer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The result is healthy, conditioned hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Cover model’s Color formula:                                                                                                                                                                                                                                                                                                               without extensively raising the cuticle.


                                                                                                                                                                         FOR YOUR BLONDE LOCKS




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               permanent cream hair color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            permanent cream hair color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         permanent cream hair color
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            As a Paul Mitchell Professional Hair Color salon, you receive free in-salon education all year long.                                                                                                                                                                                                                                                                                                                          of dye intermediates into the hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Build foundation techniques or explore your creativity with customized, continuous education to keep you inspired.                                                                                                                                                                                                                                                                                                            level, which puts the highest degree
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            With a national network of full-time color experts, Paul Mitchell is with you every step of the way.                                                                                                                                                                                                                                                                                                                          consistently low ammonia at every
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            UNLIMITeD eDUCATION                                                                                                                                                                                                                                                                                                                                                                                                           Paul Mitchell the color has
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Paul Mitchell the color                                                                        Traditional hair color
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               • Process approximately 5-10 minutes. Rinse thoroughly and shampoo with Color Protect Post Color Shampoo.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               SAFFLOWER                                                                                                                                                                                                                                                       • Apply to wet hair and emulsify until the slightest change in the previous color is seen.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             EXCLUSIVE                                         OLEOSOMES                                                                                                                                                                                                                                                                                                                                                                                                             or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             KERACTIVE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               • Mix equal parts of Paul Mitchell Shampoo One®, 10 volume Cream Developer and Dual-Purpose Lightener or SynchroLift .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             PROTEIN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ®



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           CONDITIONED
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Directions:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           HAIR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    that makes the color easy to mix and apply.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         • Dramatic changes in tone                                       1:1:1                                     Unique conditioning system delivers vibrant color, increased shine and condition, and a creamier consistency
                                                      When it comes to your color business, blondes are a very big deal. Paul Mitchell®                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Softening overly deposited hair color                                                                                                                                                                                                                                         ChromaLuxe™ technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         COLOR BALANCING IDeAL fOR:
                                                      Blonde brings innovation to the lightening process and makes blonding faster,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Provide long-lasting color that fades on tone.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Advanced oxidative dyes
                                                      gentler and more reliable than ever before. With exclusive lightening technology                                                                                                                                                                                                                                                                                                                                                                                                                                    DA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              GE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 D
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            MA HAIR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Delivers healthy, conditioned hair with outstanding shine and manageability.
                                                      and a collection of specially crafted care products, Paul Mitchell helps you achieve                                                                                                                                                                                                                                                                                                                                                                 Exclusive KerActive                                                                                                                                                                                                                                                                                                                                                                                                                                          or Super Strong Treatment                                                                                                                                                                                                                                                                      Natural beeswax base
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           protein “hugs” the hair                                                                                                                                                                                                                                                                                                                                                                                                                             Treatment® or Color Protect® Daily Conditioner                     porosity
                                                      any blonde shade your clients crave.                                                                                                                                                                                                                                                                                                                                                                                                                 to help repair damage.                                                                                                                                                                                                                                                                                                                                                                                                                                and Awapuhi Wild Ginger Keratin Intensive                        Extreme                                         Imparts less structural damage to the hair, providing a smoother, healthier, longer-lasting result.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Low ammonia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Color Protect® Post Color Shampoo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             SAFFLOWER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           features
                                                                                                                                                                                                                                                                                                                                                                                                                          EXCLUSIVE                                                                                                          OLEOSOMES                                                                                                                                                                                                                                                                                                                                                                                                                                               POST-TReATMeNT CHART
                                                                                                                                                                                                                                                                                                                                                                                                                          KERACTIVE
                                                                                                                                                                                                                                                                                                                                                                                                                          PROTEIN                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • Low cost per application helps increase your bottom line
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  CONDITIONED
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  HAIR                                                                                                                                                                                                                                                                                                                                                                                                                                                • Full spectrum of intermixable colors and toners to maximize creative formulations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   products to maintain color at home.                                                                  or Super Strong® Treatment                                                                    • Outstanding condition, vibrancy and shine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  porosity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   guests use Paul Mitchell® Color Care                                                       KeraTriplex® Treatment, Hair Repair Treatment®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Extreme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Daily Conditioner. Recommend that                                                           Shampoo Three and Awapuhi Wild Ginger®                                                                                                                                                                                                                                                                                                  Key Benefits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Color Shampoo and Color Protect
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   and follow with Color Protect Post
                                                                                                                                                                                                                                                                                                                                                                                                                                                           D
                                                                                                                                                                                                                                                                                                                                                                                                                                                        GE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           to be predictable and easy to use, Paul Mitchell the color helps you color with confidence.
                                                                                                                                                                                                                                                                                                                                                                                                                                                      MA HAIR                                                                                                                                                                                                                                                                                                                                                                                                      rinse color thoroughly out of hair                                                                                                                        chlorine buildup
                                                                                                                                                                                                                                                                                                                                                                                                                                                    DA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     and Super-Charged Moisturizer®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   After color processing is complete,                                                                                                                         product or                            base that’s formulated for superior gray coverage and healthy, natural-looking results. Specially designed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Shampoo Two® or Shampoo Three®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Conditioners and safflower
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Excessive                            Paul Mitchell® the color is the only low-ammonia permanent cream hair color with a natural beeswax
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           oleosomes deliver rich                                                                                                                                                                                                                                                                                                                                                     COLOR RINSING AND POST CARe                                                                                    PRe-TReATMeNT CHART
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           plant oils to replenish lost
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           moisture and nutrients.



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       CREATE EVERY SHADE OF
                                                                                                                                                                                                                                                                                                                                                                                                                          SAFFLOWER
                                                                                                                                                                                                                                                                             EXCLUSIVE                                                                                                                                    OLEOSOMES
                                                                                                                                                                                                                                                                             KERACTIVE
                                                                                                                                                                                                                                                                             PROTEIN




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      GorGeous
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         CONDITIONED
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         HAIR




                                                                                                                                                                                                                                                                                                                                           D
                                                                                                                                                                                                                                                                                                                                        GE
                                                                                                                                                                                                                                                                                                                                      MA HAIR
                                                                                                                                                                                                                                                                                                                                    DA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Paul miTChell® semi and demi Color                                                                   Paul miTChell® blonde
                                                                                                                                                                          Forever Blonde Shampoo ®
                                                                                                                                                                                                                                  Forever Blonde Conditioner                                                     ®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           KerActive penetrates the hair
                                                                                                                                                                          SULFATE-FREE • KERACTIVE REPAIR                         INTENSE HYDRATION • KERACTIVE REPAIR                                                                                                                                                                                                                                     shaft to help rebuild, while
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           safflower oleosomes deliver                                                                                                                                                                                                                                                                                                                                                       shines XG® demi-PermanenT hair Color                                                                sYnChrolifT®
                                                                                                                                                                          • Gently cleanses and keeps blonde hair                 • A perfect hydrator for everyday use                                                                                                                                                                                                                                    moisture and seal the cuticle.                                                                                                                                                                                                                                                                                                                                                    • DYEsmarT® System allows for maximum color                                                         Ultra-Quick Blue Powder Lightener
                                                                                                                                                                            light, bright and healthy                             • KerActive and safflower oleosomes help                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     penetration and predictability                                                                    • Exclusive balanced bleach technology lifts up
                                                                                                                                                                          • Powered by exclusive KerActive protein and              smooth and repair                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Versatile formula works with 5 and 10 volume                                                        to 7 levels quickly and resists swelling
                                                                                                                                                                                                                                                 SAFFLOWER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               XG Processing Cream for up to 1 level of lift
                                                                                                                                                                            safflower oleosomes                  EXCLUSIVE        • Subtly brightens  blonde and highlighted hues
                                                                                                                                                                                                                                                 OLEOSOMES                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       • Features potato starch and zero fragrance for
                                                                                                                                                                                                                 KERACTIVE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         NEW                       • Pure XG Protection System contains cottonseed oil                                                   a pleasant coloring experience
                                                                                                                                                                          • Helps repair damage and seal the cuticle
                                                                                                                                                                                                                 PROTEIN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    CONDITIONED                                                                                                                                                                                                                                                                                                                                                                and rice milk to leave hair looking and feeling healthy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    HAIR


                                                                                                                                                                          Forever Blonde Dramatic Repair
                                                                                                                                                                                             ®                         ®
                                                                                                                                                                                                                                  Platinum Blonde Shampoo™
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       55% TOTAL RECYCLED FIBER, INCLUDING 30% POST-CONSUMER




                                                                                                                                                                          KERACTIVE DAMAGE RECOVERY                               BRIGHTENS BLONDE, GRAY AND WHITE HAIR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          dual-PurPose liGhTener
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Pm shines® demi-PermanenT                                                                          On- and Off-Scalp Lightener
                                                                                                                                                                          • Lightweight yet powerful                              • Violet-tinted shampoo for natural and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     TransluCenT hYdraTinG Color                                                                        • Natural conditioning agents help retain moisture
                                                                                                                                                                                                                                    D
                                                                                                                                                                            multitasking corrector                               GE color-treated blondes
                                                                                                                                                                                                                               MA HAIR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Adds translucent tone to enhance, intensify or neutralize                                        • White, dust-free powder offers gentle, even lift
                                                                                                                                                                                                                             DA
                                                                                                                                                                          • Smoothes, strengthens and replenishes                 • Softens strands and adds shine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              hair color with condition and shine                                                                up to 7 levels
                                                                                                                                                                            depleted hair                                         • Banishes brassiness and brings out the best                                                                                                                                                                                                                            The result is stronger,                                                                                                                                                                                                                                                                                                                                                            • Blends gray away and lasts 4-6 weeks
                                                                                                                                                                          • Loaded with KerActive protein, safflower                in blonde, white and silver hair                                                                                                                                                                                                                                       healthier hair with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Liquid gel formula is easy to apply
                                                                                                                                                                            oleosomes and macadamia nut oil                                                                                                                                                                                                                                                                                                long-lasting hydration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and shine.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            liGhTen uP®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 On- and Off-Scalp Blonding Paste
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 • Gentle formula suitable for fine, fragile hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              inKWorKs® semi-PermanenT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 • Lifts up to 5 levels quickly and gently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              hair Color




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Swatch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Provides vivid, more vibrant results
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Printed in the U.S.A. (PNPSC)




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • All colors are intermixable for unlimited creativity;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                available in Yellow, Red, Hot Pink, Purple, Blue and White
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   For more details on these and other
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Paul Mitchell Professional products, log
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Bright color offers up to 4 weeks of vibrancy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   on to www.paulmitchellpro.com.



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Chart
Paul Mitchell Professional Hair Color - Style Guide
Paul Mitchell Professional Hair Color - Style Guide
                            ®




                                                                                                   2013 Model Images




              shines XG ®
                                                   Paul Mitchell® the color         Paul Mitchell® the color           INKWORKS   PM SHINES



SECONDARY MODEL USAGE
Please use the above color images for ‘The Color Shift’ promotions and packaging.
Paul Mitchell Professional Hair Color - Style Guide
Paul Mitchell Professional Hair Color - Style Guide
                         ®




                                                                                        2013 XG Images

SHINES XG® AND THE COLOR XG® - EUROPEAN USAGE
the color XG (Europe only)
            ®
                                                                                                         shines XG (Europe only)
                                                                                                                  ®




                                   Hero shot (the color XG )
                                                          ®
                                                                                                                               Hero shot (shines XG )
                                                                                                                                                   ®




SHINES XG® - DOMESTIC USAGE




                                                               Hero shot (shines XG )
                                                                                   ®




Group shot (For European and Domestic U.S. use)
Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide
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