Paul Mitchell Professional Hair Color - Style Guide

Paul Mitchell Professional Hair Color - Style Guide

Paul Mitchell Professional Hair Color - Style Guide

Paul Mitchell ® Professional Hair Color - Style Guide Color Palette PRIMARY/ Gotham Black Gotham Bold Gotham Medium Gotham Book Gotham Light PAUL MITCHELL PROFESSIONAL HAIR COLOR SECONDARY COLORS TO BE USED IN CONJUNCTION WITH ‘THE COLOR SHIFT’ BOXES (SEE COLOR APPLICATION SECTION) SHINES XG PAUL MITCHELL THE COLOR INKWORKS PM SHINES RED CMYK 15, 100, 100,0 CYAN BLUE CMYK 100, 0, 0, 0 MAGENTA CMYK 0, 100, 0, 0 PMS 526C CMYK 76, 100, 7, 0 WHITE CMYK 0, 0, 0, 0 WHITE CMYK 0, 0, 0, 0 WHITE CMYK 0, 0, 0, 0 WHITE CMYK 0, 0, 0, 0 WHITE CMYK 0, 0, 0, 0 PMS ORANGE 21 C CMYK 0, 53, 100, 0 PMS SILVER 877C PMS BLUE CMYK 100, 46, 0, 0 PMS BLACK CMYK 30, 30, 30, 100 PMS GRAY CMYK 0, 0, 0, 50 PMS BLACK CMYK 30, 30, 30, 100 PMS BLACK CMYK 30, 30, 30, 100 PMS BLACK CMYK 30, 30, 30, 100 Fonts WHITE CMYK 0, 0, 0, 0 PMS BLACK CMYK 30, 30, 30, 100 PMS SILVER 877 OR SILVER FOIL BLONDING/LIGHTENING

Paul Mitchell Professional Hair Color - Style Guide

Paul Mitchell ® Professional Hair Color - Style Guide Logos Color Brand logos THE BRIGHTEST IDEA IN BLONDING FOREVER BLONDE THE BRIGHTEST IDEA IN BLONDING FOREVER BLONDE THE BRIGHTEST IDEA IN BLONDING FOREVER BLONDE THE BRIGHTEST IDEA IN BLONDING FOREVER BLONDE ® ® LOGO APPLICATION GUIDELINES All of the Paul Mitchell ® Professional hair color brands above use a black and white logo only, with the exception of PM Shines and shines XG ® . Please try to use the white logo on a black or dark background, and the black logo on a white or light background. PM Shines and shines XG ® Logo Guidelines: PM Shines: Please try to use the black or white logo for PM Shines as much as possible. Shines XG ® : Please use the 4 color version of the logo as much as possible on a white background only. The black and white vector logo versions are to be used only when a one color application of the logo is needed. *For more detailed information on the style guideline for shines XG ® , please see the individual style guide for shines XG ® .

Paul Mitchell Professional Hair Color - Style Guide

Color Brand Applications Going red is a bold move and we took into account the model’s skin tone—a lovely peaches and cream—and used three different shades to create dimension. The result is a multifaceted red that shimmers like a flickering flame. COLOR Lucie Doughty HAIRCUT Angus Mitchell MODEL Anna What is your skin tone? VERY FAIR FAIR MODERATELY FAIR LIGHT MEDIUM MEDIUM MEDIUM DARK DARK W N C VERY FAIR FAIR MODERATELY FAIR LIGHT MEDIUM MEDIUM MEDIUM DARK DARK W N C VERY FAIR FAIR MODERATELY FAIR LIGHT MEDIUM MEDIUM MEDIUM DARK DARK W N C FAIR MODERATELY FAIR LIGHT MEDIUM PEACHES AND CREAM - WARM SEEINGRED THIS FIERY SHADE IS AT ITS LOVELIEST WITH LOTS OF SUBTLE DIMENSION THE PEARL NATURAL SERIES THE PEARL NATURAL SERIES NEW THE PEARL NATURAL SERIES Cool, smoky tones ideal for neutralizing warmth NEW SOFT • SMOKY • LUXE Available in levels 5-8 Conditioned, natural-looking end results Beautiful fashion shades for creating dimensional highlights and lowlights Available in levels 5-8 Conditioned, natural-looking end results Beautiful fashion shades for creating dimensional highlights and lowlights PURCHASE FOR A SPECIAL PRICE: 4 shades – one of each NEW Pearl Natural series shade, 90 ml/3 oz.

RECEIVE FREE: 1 – New Pearl Natural series swatch card and new color map page for placement in the Paul Mitchell® the color swatch book 1 – Paul Mitchell® the color paper chart THE PEARL NATURAL SERIES Wrap yourself up in the new Pearl Natural series with cool, smoky tones that neutralize warmth. Introducing • Beautiful fashion shades for creating dimensional highlights and lowlights • Conditioned, natural-looking end results LIGHT SMOKY NATURAL BROWN 5PN DARK SMOKY NATURAL BLONDE 6PN 7PN SMOKY NATURAL BLONDE 8PN LIGHT SMOKY NATURAL BLONDE SOFT • SMOKY • LUXE Pearl Natural Series Kit box NEW DIELINE 01.312.14 REVISED MECHANICAL PRINTED IN THE U.S.A. PNSK14 Distributed by (USA) P.O. Box 10597 Beverly Hills, CA 90213-3597 Made in the U.S.A.

paulmitchell.com FSC LOGO HERE permanent cream hair color permanent cream hair color permanent cream hair color FORMULATING: Level Shade Name 10 LIGHTEST BLONDE 9 VERY LIGHT BLONDE 8 LIGHT BLONDE 7 BLONDE 6 DARK BLONDE 5 LIGHT BROWN 4 BROWN 3 DARK BROWN 2 DARKEST BROWN 1 BLACK Dominant Pigment PALE YELLOW YELLOW YELLOW/ ORANGE ORANGE RED/ ORANGE RED RED/ VIOLET VIOLET BLUE/ VIOLET BLUE Neutralizing Base Violet Violet Blue/Violet Blue Blue/Green Green Yellow/Green Pigment Chart 1. Determine the natural level/percentage of gray. 2. Identify the target level. 3. Determine the dominant pigment at the target level.

4. Refer to the color map to determine how to neutralize or intensify the pigment. FORMULATION STEPS GRAY COVERAGE The mixing ratios above are based on parts. For example, 1:3 = 1 part N+ and 3 parts R. % of Gray 25% - 50% 1:3 – 1:2 (N+ with selected shade) 50% - 75% 1:2 – 1:1 (N+ with selected shade) 75% - 100% 1:1 – 2:1 (N+ with selected shade) FORMULATING WITH PAUL MITCHELL® the color MAP To neutralize Go across the color map and choose the tone that is opposite the dominant pigment tone at the target level. To intensify Choose tones that are near or the same as the dominant pigment tone at the target level. Consider using Color Shots® to neutralize or intensify. Use Paul Mitchell the color Map and the tonal chart below to determine what tonal series to use to neutralize or intensify. Tonal Result Guidelines A gray/blue P violet VR violet/red RV red/violet RR red/red R red RO red/orange WC natural orange/red OR orange/red G yellow/gold NN gray/brown N natural brown NB neutral beige NA green with brown PN natural with blue/violet CB beige with blue/violet CM violet/red with brown RB red with brown WM red/orange with brown WB beige with yellow/orange N+ maximum gray coverage G WB N A A CB P RV CM R B W C R O O R R R R W M NA N A VR PN t h e n a t u r a l a s h e s NB N+ NN N The N+ series has been formulated for maximum coverage. permanent cream hair color permanent cream hair color permanent cream hair color FORMULATING: Level Shade Name 10 LIGHTEST BLONDE 9 VERY LIGHT BLONDE 8 LIGHT BLONDE 7 BLONDE 6 DARK BLONDE 5 LIGHT BROWN 4 BROWN 3 DARK BROWN 2 DARKEST BROWN 1 BLACK Dominant Pigment PALE YELLOW YELLOW YELLOW/ ORANGE ORANGE RED/ ORANGE RED RED/ VIOLET VIOLET BLUE/ VIOLET BLUE Neutralizing Base Violet Violet Blue/Violet Blue Blue/Green Green Yellow/Green Pigment Chart 1. Determine the natural level/percentage of gray.

2. Identify the target level. 3. Determine the dominant pigment at the target level. 4. Refer to the color map to determine how to neutralize or intensify the pigment. FORMULATION STEPS GRAY COVERAGE The mixing ratios above are based on parts. For example, 1:3 = 1 part N+ and 3 parts R. % of Gray 25% - 50% 1:3 – 1:2 (N+ with selected shade) 50% - 75% 1:2 – 1:1 (N+ with selected shade) 75% - 100% 1:1 – 2:1 (N+ with selected shade) FORMULATING WITH PAUL MITCHELL® the color MAP To neutralize Go across the color map and choose the tone that is opposite the dominant pigment tone at the target level. To intensify Choose tones that are near or the same as the dominant pigment tone at the target level. Consider using Color Shots® to neutralize or intensify. Use Paul Mitchell the color Map and the tonal chart below to determine what tonal series to use to neutralize or intensify. Tonal Result Guidelines A gray/blue P violet VR violet/red RV red/violet RR red/red R red RO red/orange WC natural orange/red OR orange/red G yellow/gold NN gray/brown N natural brown NB neutral beige NA green with brown PN natural with blue/violet CB beige with blue/violet CM violet/red with brown RB red with brown WM red/orange with brown WB beige with yellow/orange N+ maximum gray coverage G WB NA A CB P RV CM RB WC RO OR R RR WM NA NA VR PN t h e n a t u r a l a s h e s NB N+ NN N The N+ series has been formulated for maximum coverage. 107/8 13/4 4/C PROCESS PLUS 1 PANTONE 5285C OVERALL SATIN AQ WITH GLOSS SPOT UV (*SEE LAYER IN FILE) urchase: 5N Chocolate Syrup, 60 ml/2 oz. 6NB Chocoholic, 60 ml/2 oz. 6NG Amber, 60 ml/2 oz. 6rB Nutmeg, 60 ml/2 oz. ceIVe Free (over $40.00 stylist value): 1 – PM shINes® Color Shift Technique sheet: Complete with the step by step to complete the cover look 1 – SynchroLift® Ultra-Quick Blue Powder Lightener Deluxe Sample, 4.25 g/1.5 oz. 1 – PM shINes® Processing Liquid, 500 ml/16.9 oz. CHOCOLATESYRUP 5N CHOCOHOLIC 6NB AMBER 6NG NUTMEG 6rB Distributed by (USA) P.O. Box 10597 Beverly Hills, CA 90213-3597 Made in the U.S.A.

paulmitchell.com Fsc LOGO here The cOLOr SHIFT DeMI-PerMaNeNT TraNsLuceNT hYDraTING cOLOr No Ammonia • Outstanding Condition • Intense Shine Specially selected shades + free deluxe sample of SynchroLift® Lightener + exclusive techniques! Client-friendly changes that make a big impact! $ 19.99 saVe OVer 35% The cOLOr SHIFT The cOLOr SHIFT Client-friendly changes that make a big impact! Client-friendly changes that make a big impact! Ihc Intense Hydrating Complex penetrates deep into the hair shaft, for intense hydration while helping to replace lost amino acids shINe Gentle formula coupled with conditioning agent from meadowfoam seed helps repair damage and intensify shine sOY PrOTeIN Adds strength, improves manageability and enhances hair texture uV aBsOrBers Help reduce environmental damage and keep color from fading PM shINes ® QUICK START MIX 1.

aPPLY See inside for details on this look. 2. Always mix PM shINes® and Processing Liquid in equal parts (1:1 ratio) 1 : 1 PrOcess Process for 20 minutes. 3. For more information on PM SHINES, visit www.paulmitchellpro.com TechNIcaL suPPOrT: 877.610.5405 (Within North America) scaN FOr MOre INFOrMaTION www.paulmitchellpro.com Client-friendly changes that make a big impact! BEFORE ds translucent tone to enhance, intensify neutralize hair color with condition and shine. ends away gray and lasts 4-6 weeks quid gel formula is easy to apply AFTER PRINTED IN THE U.S.A. CSK14 BEFORE CAD 142713 CSK14 PM SHINES SHIFT 75/8 811/16 21/2 20 FRONT OF BOX 2.03.14 Paul Mitchell - PM shines-The color shift - Box Art Final with revised dieline THE COLOR SHIFT Specially selected shades + an exclusive technique. See how an easy color change makes an impact! FREE INSIDE!* INKWORKS® White and TECHNIQUE SHEET *With purchase of INKWORKS® Red and Hot Pink BEFORE PRINTED IN THE U.S.A. IKC14 HE OLOR HIFT THE COLOR SHIFT how an easy color ge makes an impact! See how an easy color change makes an impact! Available in six intermixable colors. • Basics: Semi-permanent hair color provides vivid, more vibrant results.

• Benefits: All colors are intermixable for unlimited creativity. • Bonus: Bright color offers long-lasting vibrancy. Distributed by (USA) P.O. Box 10597 Beverly Hills, CA 90213-3597 Made in the U.S.A. paulmitchell.com FsC LOGO HERE revised 11.25.13 FRONT Paul Mitchell ® Professional Hair Color - Style Guide Exclusive formulas and techniques + Client-friendly changes that make a big impact! FREE INSIDE!* shines XG® Demi-permanent Hair Color Tubes & XG Processing Cream *With purchase of Paul Mitchell® the color, see back for details THE COLOR SHIFT BEFORE • Luxurious color offers outstanding vibrancy and shine.

• Full spectrum of intermixable colors and toners maximizes creative formulations. • Low cost per application helps increase your bottom line. THE COLOR SHIFT Client-friendly changes that make a big impact! THE COLOR SHIFT Client-friendly changes that make a big impact! •Unmatched versatility – Achieve rich, tone-on tone color, refresh color or tone highlights with 5 volume XG Processing Cream. Use with 10 volume XG Processing Cream for increased vibrancy, additional gray blending and opaque coverage or up to 1 level of lift.

• DYESMART® System – Allows for maximum color penetration and predictability that lasts from 4–6 weeks and fades on tone. • Beautiful palette – Gentle, no ammonia formula offers a gorgeous range of 51 shades from natural to vibrant plus 1 Clear Shine for more varied results. Client-friendly changes that make a big impact! PuRCHaSE: 16 tubes Paul Mitchell® the color, any shades 90 ml/3 oz. RECEIVE FREE (over $40.00 stylist value): 1 – 5NB (5/07) Paul Mitchell® shines XG® Demi-permanent Hair Color, 90 ml/3 oz. 1 – 6NB (6/07) Paul Mitchell® shines XG® Demi-permanent Hair Color, 90 ml/3 oz. 1 – 7NB (7/07) Paul Mitchell® shines XG® Demi-permanent Hair Color, 90 ml/3 oz. 1 – 5 volume XG Processing Cream, 1L/33.8 oz. 1 - SynchroLift® Powder Foil Pack, 42.5 g/net wt. 1.5 oz. 1 – The Color Shift Book – Beautiful special edition book featuring before and after shots with tips and techniques to help you recommend a color shift for your guests. Includes exclusive formulas and techniques + Client-friendly changes that make a big impact! 5NB 5/07 6NB 6/07 7NB 7/07 PRINTED IN THE U.S.A. BIC14 Distributed by (USA) P.O. Box 10597 Beverly Hills, CA 90213-3597 Made in the U.S.A.

paulmitchell.com FSC LOGO HERE BONUS LOOK Solid brown can be dull, but milk chocolate swirled together with bittersweet and extra-dark is an irresistible combination, especially with this model’s slightly olive skin tone. We used one tonal family in three different levels of light to dark to create a sultry brunette that is full of movement and light. What is your skin tone? Look 05 BONUS LOOK COLOR Mary Cuomo HAIRCUT Julian Perlingiero MODEL Brianna VERY FAIR FAIR MODERATELY FAIR LIGHT MEDIUM MEDIUM MEDIUM DARK DARK W N C VERY FAIR FAIR MODERATELY FAIR LIGHT MEDIUM MEDIUM MEDIUM DARK DARK W N C VERY FAIR FAIR MODERATELY FAIR LIGHT MEDIUM MEDIUM MEDIUM DARK DARK W N C FAIR MODERATELY FAIR LIGHT MEDIUM OLIVE SKIN - COOL TAKE BROWN FROM HO-HUM TO YUM YUM Mary Cuomo Look 05 technique: • Begin by sectioning a circle shape on the top of the head. Clip away. • Create four triangles off the round of the circle, based on the desired end results. • Within each of the four triangles, subdivide each with a curved line creating a “top” and a “bottom” section.

• Begin by applying formula (1) in the nape by taking diagonal slices. Apply the formula from scalp to ends throughout the entire back section to the hair not secured within the triangle section. • Release the bottom half of the back triangle and apply formula (2). • Release the top half of the back triangle and apply formula (3). • Moving toward the left side, apply formula (1) to the hair not secured in the triangle. • Release the bottom half of the triangle and apply formula (2). Release the top half of the triangle and apply formula (3).

• At the front, apply formula (1) to the hair not secured in the triangle. • Release the bottom triangle and apply formula (2). Release the top half of the triangle and apply formula (3). • Moving to the last section, apply formula (1) to all remaining hair not secured in the triangle. • Release the bottom half of the triangle and apply formula (2). Release the top half and apply formula (3). • Apply formula (1) to the top circular section. pRocessing time: 25 minuTES • Rinse thoroughly. Shampoo and condition with Color Protect® Post Color Shampoo and Color Protect® Daily Conditioner or Color Protect® Reconstructive Treatment if needed. bonus LOOK bRianna’s coLoR: 1. shines Xg® 30ml/1 oz. 6NB (6/07) + 45 ml/1.5 oz. 5 volume Xg Processing Cream 2. shines Xg ® 30 ml/1 oz. 7NB (7/07) + 45 ml/1.5 oz. 5 volume Xg Processing Cream 3. shines Xg ® 30 ml/1 oz. 5NB (5/07) + 45 ml/1.5 oz. 5 volume Xg Processing Cream 3 1 3 2 1 2 3 1 3 2 1 2 3 1 3 2 1 2 3 1 3 2 1 2 3 1 3 2 1 2 “ behind the scenes I was looking to create a rich blend of milk chocolate that would also give her shiny and hydrated hair. Brianna also had her hair cut by Julian which was the perfect complement to her new color. Shifting her color to a rich, chocolaty brunette drew a lot of attention to her deep, sultry eyes and made her hair look and feel much healthier.” WITH MARY CUoMo: BRIANNA’S LOOK Look 05 bonus LOOK thecoLoR SHIFT vaRiations on the Look This technique brings out beautiful dimension in both lighter and darker blondes. For guests with fair skin like Karolina’s, all three of the below color families are flattering. TO ACHiEVE THE bRigHT bLOndE Of THE fEATuREd LOOK, uSE THESE SHAdES: fOR A SOfTER, SLigHTLY COOLER COLOR COmbinATiOn: coLoR: 1. Paul Mitchell® the color 30 ml/1 oz. 6NB + 30 ml/1 oz. 10 volume Paul Mitchell® Cream Developer 2. Paul Mitchell® the color 30 ml/1 oz. 6CB + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer 3. Paul Mitchell® the color 30 ml/1 oz. 7P + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer fOR dARKER, gingERY bROwn TOnES, TRY THESE SHAdES: coLoR: 1. Paul Mitchell® the color 30 ml/1 oz. 6N + 30 ml/1 oz. 10 volume Paul Mitchell® Cream Developer 2. Paul Mitchell® the color 30 ml/1 oz. 6CM + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer 3. Paul Mitchell® the color 30 ml/1 oz. 7CC + 30 ml/1 oz. 30 volume Paul Mitchell® Cream Developer 6pn 8pn 6nb 6cb 7p 6n 6cm 7cc ACCESSORY IN ELECTRIC BLUE This high-energy hue is hot on trend—and looks just great on blondes.

beauty update Look 01 A buTTERY bLuE LEATHER HAndbAg COmPLEmEnTS bLOndE TRESSES bEAuTifuLLY Try a pop of brilliant blue. It’s electric! SiLVER iS A PERfECT COmPLEmEnT TO ROYAL bLuE mETALLiC EYESHAdOw A PALER bLuE EYESHAdOw iS A gREAT dAYTimE SHAdE AmP uP THE dRAmA AfTER HOuRS wiTH A midnigHT-bLuE CLuTCH And SAPPHiRE- bLuE RHinESTOnE EARRingS AZuRE fEATHERS Add A wiLd TOuCH WHAT To WEAR WITH YoUR NEW HUE: LIGHTENER ELECTRiC bLuE mAKES SnAKESKin EVEn SEXiER OVER $40 Stylist Value SCaN FOR MORE INFORMaTION www.paulmitchellpro.com 12.13.13 CAD 132665 BIC14 - COLOR SHIFT 313/16 9 26 TECHNIQUE SHEET THE COLOR SHIFT See how an easy color change makes an impact! WHAT IS YOUR COLOR? INKWORKS ® is available in 5 shades plus INKWORKS White (which goes on clear). INKWORKS is a great choice for a guest’s subtle Color Shift! • Vibrant, pure tones on hair that has been pre-lightened; you control the intensity of the tone based on how pre-lightened the hair is, from pale yellow to slightly “cracking” the underlying pigment. • An “aura” of color with an overlay on natural hair—like with this look. • Depth and tonal intensity in freshly tinted hair. WITH INKWORKS ACHIEVE: TECHNICAL SUPPORT: 877.610.5405 www.paulmitchellpro.com (IKC14M) TECHNIQUE SHEET THE COLOR SHIFT See how an easy color change makes an impact! WHAT IS YOUR COLOR? INKWORKS® is available in 5 shades plus INKWORKS White (which goes on clear). INKWORKS is a great choice for a guest’s subtle Color Shift! • Vibrant, pure tones on hair that has been pre-lightened; you control the intensity of the tone based on how pre-lightened the hair is, from pale yellow to slightly “cracking” the underlying pigment.

• An “aura” of color with an overlay on natural hair—like with this look. • Depth and tonal intensity in freshly tinted hair. WITH INKWORKS ACHIEVE: TECHNICAL SUPPORT: 877.610.5405 www.paulmitchellpro.com (IKC14M) THE BRIGHTEST IDEA IN BLONDING The result is stronger, healthier hair with long-lasting hydration and shine. Conditioners and safflower oleosomes deliver rich plant oils to replenish lost moisture and nutrients. Exclusive KerActive protein “hugs” the hair to help repair damage.

EXCLUSIVE KERACTIVE PROTEIN SAFFLOWER OLEOSOMES DA MA GE D HA IR CONDITIONED HAIR EXCLUSIVE KERACTIVE PROTEIN SAFFLOWER OLEOSOMES DA MA GE D HA IR CONDITIONED HAIR KerActive penetrates the hair shaft to help rebuild, while safflower oleosomes deliver moisture and seal the cuticle. EXCLUSIVE KERACTIVE PROTEIN SAFFLOWER OLEOSOMES DA MA GE D HA IR CONDITIONED HAIR EXCLUSIVE KERACTIVE PROTEIN SAFFLOWER OLEOSOMES DA MA GE D HA IR CONDITIONED HAIR Forever Blonde® Dramatic Repair® KERACTIVE DAMAGE RECOVERY • Lightweight yet powerful multitasking corrector • Smoothes, strengthens and replenishes depleted hair • Loaded with KerActive protein, safflower oleosomes and macadamia nut oil Forever Blonde® Shampoo SULFATE-FREE • KERACTIVE REPAIR • Gently cleanses and keeps blonde hair light, bright and healthy • Powered by exclusive KerActive protein and safflower oleosomes • Helps repair damage and seal the cuticle Platinum Blonde Shampoo™ BRIGHTENS BLONDE, GRAY AND WHITE HAIR • Violet-tinted shampoo for natural and color-treated blondes • Softens strands and adds shine • Banishes brassiness and brings out the best in blonde, white and silver hair Forever Blonde® Conditioner INTENSE HYDRATION • KERACTIVE REPAIR • A perfect hydrator for everyday use • KerActive and safflower oleosomes help smooth and repair • Subtly brightens blonde and highlighted hues GET THE BEST CARE FOR YOUR BLONDE LOCKS When it comes to your color business, blondes are a very big deal. Paul Mitchell® Blonde brings innovation to the lightening process and makes blonding faster, gentler and more reliable than ever before. With exclusive lightening technology and a collection of specially crafted care products, Paul Mitchell helps you achieve any blonde shade your clients crave.

permanent cream hair color permanent cream hair color permanent cream hair color permanent cream hair color permanent cream hair color permanent cream hair color Paul Mitchell the color Traditional hair color Paul Mitchell the color has consistently low ammonia at every level, which puts the highest degree of dye intermediates into the hair without extensively raising the cuticle. The result is healthy, conditioned hair with predictable results. • Softening overly deposited hair color • Dramatic changes in tone Directions: • Mix equal parts of Paul Mitchell Shampoo One ® , 10 volume Cream Developer and Dual-Purpose Lightener or SynchroLift ® .

• Apply to wet hair and emulsify until the slightest change in the previous color is seen. • Process approximately 5-10 minutes. Rinse thoroughly and shampoo with Color Protect Post Color Shampoo. 1 : 1 : 1 COLOR BALANCING IDeAL fOR: or Printed in the U.S.A. (PNPSC) 55% TOTAL RECYCLED FIBER, INCLUDING 30% POST-CONSUMER UNLIMITeD eDUCATION With a national network of full-time color experts, Paul Mitchell is with you every step of the way. Build foundation techniques or explore your creativity with customized, continuous education to keep you inspired. As a Paul Mitchell Professional Hair Color salon, you receive free in-salon education all year long. Cover model’s Color formula: 1) Paul Mitchell the color 1 oz. 6PN + 1 1 / 2 oz. 10 volume Paul Mitchell Cream Developer 2) Paul Mitchell the color 1 oz. 8PN + 1 1 / 2 oz. 30 volume Paul Mitchell Cream Developer 3) Dual-Purpose Lightener + 10 volume Paul Mitchell Cream Developer shines XG® demi-PermanenT hair Color • DYEsmarT® System allows for maximum color penetration and predictability • Versatile formula works with 5 and 10 volume XG Processing Cream for up to 1 level of lift • Pure XG Protection System contains cottonseed oil and rice milk to leave hair looking and feeling healthy Pm shines® demi-PermanenT TransluCenT hYdraTinG Color • Adds translucent tone to enhance, intensify or neutralize hair color with condition and shine • Blends gray away and lasts 4-6 weeks • Liquid gel formula is easy to apply inKWorKs® semi-PermanenT hair Color • Provides vivid, more vibrant results • All colors are intermixable for unlimited creativity; available in Yellow, Red, Hot Pink, Purple, Blue and White • Bright color offers up to 4 weeks of vibrancy sYnChrolifT® Ultra-Quick Blue Powder Lightener • Exclusive balanced bleach technology lifts up to 7 levels quickly and resists swelling • Features potato starch and zero fragrance for a pleasant coloring experience dual-PurPose liGhTener On- and Off-Scalp Lightener • Natural conditioning agents help retain moisture • White, dust-free powder offers gentle, even lift up to 7 levels liGhTen uP® On- and Off-Scalp Blonding Paste • Gentle formula suitable for fine, fragile hair • Lifts up to 5 levels quickly and gently CREATE EVERY SHADE OF GorGeous NEW For more details on these and other Paul Mitchell Professional products, log on to www.paulmitchellpro.com. Sw atch Chart Paul miTChell® blonde Paul miTChell® semi and demi Color Key Benefits • Outstanding condition, vibrancy and shine • Full spectrum of intermixable colors and toners to maximize creative formulations • Low cost per application helps increase your bottom line features Low ammonia Imparts less structural damage to the hair, providing a smoother, healthier, longer-lasting result.

Natural beeswax base Delivers healthy, conditioned hair with outstanding shine and manageability. Advanced oxidative dyes Provide long-lasting color that fades on tone. ChromaLuxe ™ technology Unique conditioning system delivers vibrant color, increased shine and condition, and a creamier consistency that makes the color easy to mix and apply. Paul Mitchell ® the color is the only low-ammonia permanent cream hair color with a natural beeswax base that’s formulated for superior gray coverage and healthy, natural-looking results. Specially designed to be predictable and easy to use, Paul Mitchell the color helps you color with confidence. COLOR RINSING AND POST CARe After color processing is complete, rinse color thoroughly out of hair and follow with Color Protect Post Color Shampoo and Color Protect Daily Conditioner. Recommend that guests use Paul Mitchell ® Color Care products to maintain color at home. PRe-TReATMeNT CHART Excessive product or chlorine buildup Shampoo Two ® or Shampoo Thre e ® and Super-Charged Moisturizer ® Extreme porosity Shampoo Three and Awapuhi Wild Ginger ® KeraTriplex ® Treatment, Hair Repair Treatment ® or Super Strong ® Treatment Extreme porosity Color Protect ® Post Color Shampoo and Awapuhi Wild Ginger Keratin Intensive Treatment ® or Color Protect ® Daily Conditioner or Super Strong Treatment POST-TReATMeNT CHART

Paul Mitchell Professional Hair Color - Style Guide

2013 Model Images Paul Mitchell ® Professional Hair Color - Style Guide shines XG® Paul Mitchell® the color Paul Mitchell® the color PM SHINES INKWORKS SECONDARY MODEL USAGE Please use the above color images for ‘The Color Shift’ promotions and packaging.

Paul Mitchell Professional Hair Color - Style Guide

2013 XG Images Paul Mitchell ® Professional Hair Color - Style Guide SHINES XG® AND THE COLOR XG® - EUROPEAN USAGE the color XG® (Europe only) Hero shot (the color XG® ) Hero shot (shines XG® ) Group shot (For European and Domestic U.S. use) shines XG® (Europe only) SHINES XG® - DOMESTIC USAGE Hero shot (shines XG® )

Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide Paul Mitchell Professional Hair Color - Style Guide