People Place Passion Profit - Odyssey Hotel
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People Place Passion Profit
Introduction
OHG is one of the largest hotel franchisees in Europe. It’s
close ties to Marriott and IHG enable a strong growth
program.
The Stuttgart Marriott Hotel Sindelfingen, Glow Hotel
Eindhoven, Hotel Nassau Breda, an Autograph Collection
Hotel and the AC Hotel Mainz are currently in operation.
The pipeline of new products is well filled up and at least 5
hotels will open in 2018. In total 16 more hotel leases will be
signed in 2017. OHG is able to find good locations relatively
easy due to its excellent relationships with leading real estate
developers. Interstate brings solid and results driven
management.
The strategic alliance between OHG and Interstate offers the
best alternative for hotel property investors. Strong
operational knowledge and experience with almost all
international brands and also a deep understanding of real
estate development and investment. It has given the OHG
Hotel Nassau Breda, an Autograph Collection hotel
activities new dynamics.
Hotel Nassau Breda
Growth Strategy
OHG was established 4 years ago with the objective to become a leading
hotel operating company in Europe. OHG is Germany and Netherlands
based and focusses on Germany, The Netherlands, France, Belgium and
Spain. Other countries in Western Europe are also on the expansion list.
Germany is the biggest continental hotel market and the German
economy is considered to be the growth engine of the EU. OHG
considers the German market to be the backbone of its portfolio. The
Benelux countries represent one of the strongest hotel markets in Europe.
Marriott and IHG are perfect partners for OHG because of their growth
ambition, excellent sales and distribution system, clear and well
perceived brands, and, last but not least, a personal approach by
competent and friendly people.
OHG is aiming at opening 4 to 5 hotels per annum. Most of those are
new built, some are conversions.
Moxy, Düsseldorf
Part of the pipeline are own developments. For example the 438 rooms
Holiday Inn Express in Amsterdam and the 159 rooms Moxy in
Düsseldorf are being developed by OHG. More developments are in the
pipe line.
Growth Strategy Lease platform In order to accelerate OHG’s growth and to reduce the capital requirements, OHG has adopted a leasehold approach. Furthermore OHG requires a Turn „Spoon” delivery of all hotels, thus putting the initial investments in FF&E and O&E to the landlord. All hotels are taken on a long term lease, backed by an equally long franchise or management agreement with Marriott or IHG. The leases are backed by the brand, mostly in the form of an Owner Agreement (see under legal structure) and rent guarantees. Moxy & RIBM, street view, Hamburg Harburg Operational knowledge and expertise Interstate Hotels & Resorts, world’s largest independent hotel manager, takes care of all hotels in operation. Focussed on results, highly cash driven and with an excellent track record, Interstate makes sure that the whole portfolio prospers. Furthermore the brands add value to the hotels managed. All hotels profit from the brand’s sales, finance, distribution and revenue management. Glow Eindhoven
Some Highlights We are proud to present a few highlights of our track record • Stuttgart Marriott Hotel Sindelfingen has been fully refurbished by OHG. All 260 rooms (including bath room) have been restyled. The hotel is ready for the future reflecting the new brand style Marriott adopted only recently. The turn over has increased by over 60% since OHG took over in the second half of 2013. • Hotel Nassau Breda, an Autograph Collection Hotel, has been designed by OHG’s design team. The design is highly acclaimed. A nomination for the Dutch Hotel Design price was the reward. The hotel celebrated its first anniversary in May 2017. • In Mainz OHG has created the first AC hotel in Germany. Once again OHG has chosen to convert a beautiful old building into a modern, life style hotel. It already is the leading hotel in town. • In Amsterdam OHG is building the biggest Holiday Inn Express in Europe. • OHG is on Marriott’s shortlist of preferred franchisees in Europe due to the fact that OHG is flexible, professional and fast. OHG also is Marriott’s largest multi brand franchisee.
Company Structure
Frangula Alnus Groep
Pools Zaad BV Het Paradepaard BV
BV
Rick van Erp Willem Jan van Zon
Adrie Kros
38% 38% 24%
Odyssey
Paradepaard
Amsterdam
Beheer BV I BV
Odyssey Hotel
Breda BV
Hotel real estate
development;
Paradepaard OHG Hotelexploitatie
HIEX
Beheer BV Holding BV Keizersgracht BV
Amsterdam
Moxy Düsseldorf
Odyssey
Düsseldorf GmbH
i.G.
Odyssey Mainz
GmbH
Odyssey Stuttgart
Sindelfingen
GmbH
Green Parlour
OHG Team
Rick van Erp CEO Willem Jan van Zon CEO
Strategy, development Strategy, development
portfolio, brand portfolio, investor
relationships, legal. relationships, brand and
Overall operations Päivi Hagedoorn company identity
Operations, HR
Rutger van Erp
Project manager, focus
on developments and Jeroen Jansen
pre-openings IT manager
Adrie Kross CFO
Stephanie Nierhaus
Finance and legal
Operations and pre-
openings
Design Examples
Hotels Below please find a list of some of OHG’s hotels • Stuttgart Marriott Hotel Sindelfingen, 260#, open; • Glow, Eindhoven, 40#, open; • Hotel Nassau Breda, an Autograph Collection Hotel, 94#, open; • AC Eden, Mainz, 58#, open; • Moxy Düsseldorf, 159#, opening February 1, 2018; • Moxy Darmstadt, 178#, opening September 2018; • CourtYard Darmstadt, 150#, opening October, 2018; • HIEX Amsterdam, 438#, opening Q4, 2019; • CYBM 327#, Hamburg Harburg, opening Q 2, 2019; • Moxy / RIBM Bonn, 257#, opening October 1, 2018; • Aloft The Hague, 177#, opening Q3 2018; • Moxy Kelsterbach, 180#, opening November 2018; • Moxy / RIBM, 252#, Hamburg Altona, opening Q1, 2019
Contact OHG Taalstraat 40 NL-5261 BE Vught The Netherlands OHG Kaiserswertherstraße 115 D-40880 Ratingen (NRW) Germany info@odysseyhotels.nl www.odysseyhotels.nl
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