PINES PARTY 2018 Partnership Invitation - July 27-29, 2018 Fire Island Pines, New York
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PINES PARTY 2018 Partnership Invitation July 27-29, 2018 Fire Island Pines, New York
OVERVIEW CELEBRATING 20 YEARS - Pines Party 2018, our 20th anniversary event, will be a three-day celebration of music, dance and community. - Over 3000 participants are expected at six sponsored events, including the only one of its kind Pines Party, an all night dance party on the beach. - As one of the premier LGBTQ events of its kind, Pines Party represents a unique corporate partnership opportunity. Our audience is a primarily male, east coast demographic with high disposable income. — Pines Party raises critical funds for The Pines Foundation (our sponsor) and Stonewall Community Foundation; over $1.2 million has been contributed to Stonewall over the history of the event.
BENEFICIARIES • The Pines Foundation, a 501(c)(3) affiliate of the Fire Island Pines Property Owners Association and sponsor of the event, is dedicated to preserving, protecting and enhancing the quality of life in the environmentally-sensitive community of Fire Island Pines. Included in its mission is the support of cultural activities through the Whyte Hall Community Center, and the preservation of the community’s fragile seashore. • Stonewall Community Foundation is one of the leading public foundations focused on the needs of the LGBTQ community. Since 1990, the Foundation has invested more than $18 million in over 600 organizations via donor advised funds, annual grants, and leadership building programs. Stonewall’s approach is to inspire meaningful change through strategic initiatives designed to engage the community, empower leaders and invest in grassroots LGBTQ organizations.
MAKING A
DIFFERENCE
Over the 19 year history of Pines Party,
The Pines Foundation has contributed over $1.2 million
to Stonewall to support its grant-making program.
Recent grantees funded by Pines Party include:
• Global Action Project
• NYC Anti-Violence Project
• The Peter Cicchino Youth Project
• Safe Horizon
• Staten Island Legal Services
• The Center for Anti-Violence Education
• Griot Circle
• Tyler Clementi Foundation
• The LGBT Law Project of NYLAG
• New Alternatives for LGBT Homeless Youth
• Global Action Project
• Two-Spirit Health Services
• Dominican Women’s Development Center
• OutCycling
PINES PARTY 2018
Where Fire Island Pines, New York
When July 27-29, 2018
VIP Sunset Cocktail Party, Pool Party,
Themed All Night Beach Party with Kickoff
Events Commemorative VIP Soiree, Morning
Party @ The Pavilion, Bayfront Afternoon
Closing Party
Theme Time Machine
Sponsor The Pines Foundation
The Pines Foundation and Stonewall
Beneficiaries Community Foundation
Allan Baum, Ed Schulhafer and
Co-Chairs Randy Wilson
Producer Guy Smith Productions, LTD
Ranges from 250+ at VIP event to 3000+
Expected Attendance at Beach Party
Fundraising Goal $200,000
Online Auction running through
August 4, 2018; 20th Anniversary Edition
Other Activities of Pines Party Community Journal, with
special Pines Party retrospective and
limited edition hard cover print.
YOUR AUDIENCE 4
2017 HIGHLIGHTS • Five sold out events, with a near record attendance of 2700 at Labyrinth-themed beach party (where turnout was impacted by long duration rain event). • Raised over $170,000 for our beneficiaries ($190,000 in 2016), with $50,000 of proceeds donated to Stonewall. • Expanded corporate sponsorship roster, with national supporters including ABSOLUT, Atlantis Events, Blue Moon/Coors Light, FIAT Westbury, Grindr, Impulse Group NYC, Li-Lac Chocolates, Lqd, Macy’s, Milagro, Parke & Ronen, ROAR Organic Infusions, V76 by Vaughn and WET • Labyrinth Beach Party incorporated successful new design and decor for major sponsor cabanas, expanded VIP deck, and ShareChef sponsored food court. • Amazing weekend of progressive dance music, including sets from Gauthreaux + Grind, Ralph Rosario, Tom Stephan, Abel and Brian Norwood, as well as local favorites Jeff Hall and Aaron Aanenson. • Introduced ultra deluxe VIP gift bags, with high-end products from our sponsors and supporters targeted to Pines Party demographic. • Continued expansion of our Pines Party Community Journal, with over 100 sponsor and local/regional business ads. Introduced pull- out Directory of 2017 Supporters to enhance advertiser reach.
2017 SPONSORS AND SUPPORTERS
2017 JOURNAL AND DIRECTORY
11
20TH ANNIVERSARY
PARTNERSHIP OPPORTUNITY
Pines Party 2018 offers a unique partnership opportunity
• One of premier LGBTQ fundraising events
• Upscale Fire Island Pines/East Coast demographic with wide
geographic reach; 2017 ticket buyers from 31 states and 11 foreign
countries
• A “must attend” for both LQBTQ partygoers and the local Fire Island
community
Major corporate partners will be prominently featured in all Pines Party 2018
marketing, including:
• “Time Machine” themed print and online advertising campaign. Online
promotion via Pines Party mailing list (4800+) and network of select
promotional partners (40,000+ reach)
• Social media activity, including Pines Party Facebook page (3800 likes,
783,000 impressions and 7% engagement over last 12 months),
Instagram and Twitter
• Newly redesigned Pines Party website (48,400 visits, 50,300 page views
and 26,600 audience over last 12 months)
• Other benefits may include: prominent signage at all events; branded
beach party cabana; opportunity to sponsor individual events and/or
co-brand merchandise; product inclusion in VIP Gift Bags; and full page
ad in Special 20th Anniversary Edition of Pines Party Community Journal.
7PARTNERSHIP LEVELS (1)
Level Donation Beach Party Tickets Category Journal Ad
Amount (2) Cabana (3) Exclusivity
Platinum $25,000 10' x 20' 10 VIP Weekend Passes yes full page/premium pl.
($10,000 value) ($1,400 value)
Gold $10,000 10' x 10' 6 VIP Weekend Passes no full page
($6,000 value) ($700 value)
Silver $5,000 4 VIP Weekend Passes no full page
($2,400 value) ($700 value)
Bronze $2,500 2 VIP Beach Party no half page
($600 value) ($425 value)
(1) Values are subject to change based on final pricing
(2) Includes cash, online auction and other product donations
(3) Cabana sizing subject to change based on final overall layout
13OUR COMMUNITY • FireIsland Pines is one of 17 residential communities located within the Fire Island National Seashore. It includes over 600 homes, 100 cooperative apartments, and a central marina and commercial district, and is reached via ferry service from Sayville. • Thedemographic of Fire Island Pines is decidedly upscale, with over 60% of respondents on a 2014 survey of property owners reporting an annual income of $200,000 or more. • 59% of the respondents reported New York City as their primary residence, while 78% were married or coupled. • PinesParty weekend has now surpassed July 4th as the busiest weekend of the summer, with home rentals, guest house accommodations and spare bedrooms at 100%+ of capacity.
2016 Sponsors and Supporters 8
LET’S CONNECT For more information about Pines Party partnership opportunities, please contact: Allan Baum Co-Chair, Pines Party 2018 abaum126@mac.com
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