PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine

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PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
July/August 2021                                                                       US $6.95

      PONDTRADE
                                                                                        TM

                   Serving Professionals in the Pond and Water Feature Industry

                        Effects of conservation
                        on aquatic wildlife
                                            p.24

                                 www.pondtrademag.com

 Waterscape Edge Design p.16       New Koi on the Block p.41     Not Your Grandma's Pool p.46
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
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PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
PONDTRADE
                                            TM
                                            TM
                                                                                                                      Volume 26 | Issue 4                                                     July/August 2021

 Serving Professionals in the Pond and Water Feature Industry

                                                                                                                      34    Go Big or Go Home
                                                                                                                           They say that when someone tells you they can't
                                                                                                                           do something, you should believe them. Alan
                                                                                                                           Weene discusses positive attitude adjustments
                                                                                                                           and other ways for contractors of all sizes to feel
                                                                                                                           confident about building bigger and better.

                                                                                                                      41    New Koi on the Block              LANGUAGE OF KOI
                                                                                                                           If we've learned anything from the pandemic, it's
                                                                                                                           that it's easier to stay healthy if you avoid being
                                                                                                                           around other people. The same is true for koi, as
                                                                                                                           Mark Gibson explains. This is why it's always
                                                                                                                           important to quarantine new koi populations.
46                                                                                                                                                                                 24
                                                                                                                      46    Not Your Grandma's Pool
                                                                                                                           Tom Dieck and Dylan Arlotta revisit the
                                                                                                                           concept of a recreation pond — part pool, part
                          53                                                                                               pond that merges the best of both worlds in any
                                                                                                                           backyard and can be enjoyed year-round, not just
                                                                                                                           when the weather is conducive to swimming.

                                  FEATURES                                                                            53    Shell-Shocking!
                                                                                                                           Turtle ponds rising in popularity, but odds are
                                                                                                                           you've never seen a pond built for five 300-pound
                                                                                                                           African Sulcata tortoises. Kent Wallace gives a
                                   8   When Less is More               POND CONSTRUCTION                                   tour of this one-of-a-kind project (and you might not
                                                                                                                           look at an avocado the same way again).
                                       Building a pondless waterfall for a tiny house community in rural Texas had
                                       its own set of unique challenges, recalls Matt Griffin. Today, the feature
                                       enhances the enjoyment factor for those seeking a simpler way of living.

                                  13   HELP! HELP!
                                       From the service industry to the pond-services industry, the COVID-19
                                       pandemic has turned the workforce upside down. Tom Grandy shares
                                       advice on luring good workers back to their jobs.                                     DEPARTMENTS
                                                                                                                              6   Upcoming Events
                                  16   Pondering the Perimeter                                                               57   Trade News
                                       Unless you're building a formal pond with a uniform, standardized edge,               60   Marketplace
                                       Jamie Beyer recommends considering multiple pond edge designs,
                                       especially when building naturalistic and ecosystem ponds. Learn the
                                                                                                                             61   Advertisers’ Index
                                       basics of aquatic border design and get inspired for your next build.

                                 24 Romancing the Pond

                                                                          COVER STORY                                        COLUMNS
                                       When selling a water feature, it's easy to focus on the "romantic" benefits,          7 Publisher’s Perspective
                                       like soothing sounds of moving water or a calming destination to unwind
                                       with a glass of wine. As Mike Gannon points out, a new pond's role
                                       in environmental conservation may not be as sexy a selling point, but it
                                       shouldn't be overlooked.

     41                                                                                                                                                                                                 34

 4 POND Trade Magazine                                                                       pondtrademag.com         July/August 2021                                                  POND Trade Magazine   5
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
Upcoming Events                                                                                                                                                                                          Publisher’s Perspective
2021
                                                                                                                                                                  PONDTRADE
                                                                                                                                                                                                    TM

                                                                                     October 20 - 22
June 26 - September 11
Greater KC Water Garden Society Tour
"Puddle Jumping Water Garden Tour"
                                                                                     GIE+Expo / Hardscape North America
                                                                                     Kentucky Exposition Center
                                                                                                                                                                               STAFF
                                                                                                                                                                                                                            Want a Job?

                                                                                                                                                                                                          D
                                                                                     Louisville, Kentucky
Six weekend tours, various homes
www.kcwatergardens.com
                                                                                     www.gie-expo.com                                                                                                                id I get your attention with that headline? I'll bet I              USA IMPORTER OF THESE
                                                                                     www.hardscapena.com                                                                        Publisher
                                                                                                                                                                    Lora Lee Gelles 708/873-1921
                                                                                                                                                                                                                     did. Not to worry, I'm not selling or going anywhere,             POPULAR EUROPEAN BRANDS
August 10 - 12                                                                                                                                                        llgelles@pondtrademag.com                      and our editors, Jordan and Grant, are staying put, too.
                                                                                     October 21 - 23
IGC Garden Center Show
                                                                                     National Hardware Show
                                                                                                                                                                                                          I just wanted to touch on the hot topic — and growing complaint
McCormick Place                                                                                                                                                                  Editor                   that I keep hearing from many of you — that you can't find or
                                                                                     Las Vegas Convention Center
Chicago, Illinois                                                                                                                                                            Jordan Morris
                                                                                     Las Vegas, Nevada                                                                                                                                  keep good help.
www.igcshow.com
                                                                                     www.nationalhardwareshow.com                                                     jmorris@pondtrademag.com
                                                                                                                                                                                                                                            Who would have ever thought that
                                                                                     Are you attending an event that you
August 27                                                                            think others should know about? Are you                                                                                                            we would come through a pandemic
                                                                                                                                                                             Advertising Sales
Pondemonium Online                                                                   hosting an event and want more people                                                                                                              and end up with this problem? It's not
                                                                                                                                                                                                                                                                                                       TM

                                                                                     to come? Send event info to llgelles@                                          Lora Lee Gelles 708/873-1921
One-day conference                                                                                                                                                                                                                      unique to our trade, either. Restaurants
                                                                                     pondtrademag.com.                                                                llgelles@pondtrademag.com
www.pondemonium.com
                                                                                                                                                                                                                                        and a lot of other service-related small
                                                                                                                                                                            Graphic Design                                              businesses are feeling the squeeze
October 6 - 8                                                                                                                                                               Gelles Graphics

                                                                                                                                                                                                                                                                                   www.unitedaquatics.com
Atlantic/Oase Conference                                                                                                                                                                                                                when it comes to getting and staying
                                                                                                                                                                         llgelles@comcast.net
Cleveland, Ohio                                                                                                                                                                                                                         fully staffed.
                                                                                                                                                                          Accounts Receivable                                               I'm sure you all have opinions on
October 13 - 14                                                                                                                                                               Lois Spano                                                this topic; it's a complicated one, for    United Aquatics, LLC • 230 North Maple Avenue, B1 #338
Your Pond Farm                                                                                                                                                        lspano@pondtrademag.com                                           sure. We are happy to have business                  Marlton, NJ 08053 • 856-985-9339
Virtual Trade Show
www.yourpondfarm.com                                                                                                                                                                                                                    expert Tom Grandy back this issue
                                                                                                                                                                            Web Editor
                                                                                                                                                                                                          ("HELP, HELP!" pg. 13) with some advice on attracting high-
                                                                                                                                                                            Grant Gerke
                                                                                                                                                                                                          quality employees back to your business. How has your business
                                                                                                                                                                    ggerke@acceleratedcontent.com

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                                                                                                                                                                                                          normal soon!
                                                                             Moving? Let Us Know                                                                                                              As usual, we are packed this issue with lots of timely, stimu-
                                                                      If you are moving, please update your address with                                                     For your
                                                                                                                                                                                                          lating topics from around the pond world. Jamie Beyer has an
                                                                              us so we can update our records.
                                                                                                                                                                   Free Subscription                      informative rundown of different pond edge designs ("Pondering           Building America’s Best Pond Filters since 1987
                                                                      Use the forms from the post office, or drop us an                                                                                   the Perimeter," pg. 16) that might be a source for inspiration.
                                                                    email at llgelles@pondtrademag.com with your old
                                                                                                                                                                              see our
                                                                                and new contact information.                                                       website www.pondtrademag.com           We're also taking another look at recreation ponds ("Not Your            ● 70,000+ satisfied customers
                                                                                                                                                                                                          Grandma's Pool," pg. 46) through the eyes of the Aquascapes East
                                                                                                                                                                      or call 708/873-1921                team of Dylan Arlotta and Tom Dieck. Alan Weene provides                 ● View all 14 models at:
                                                                                                                                                                                                          motivation for reaching for the stars ("Go Big or Go Home," pg.
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                                                                                                                                                                                                          34) when it comes to large-scale projects. Finally, you won't want
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6 POND Trade Magazine                                                                                                                                                         pondtrademag.com            July/August 2021                                                                                      POND Trade Magazine         7
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
Pond Construction

                                                                   When Less is More
                                                                        Pondless waterfall has big impact on
                                                                               tiny house community
                                                                   by Matt Griffin,                                for a tiny home can be enjoyed by the
                                                                   PrimeLawn                                       greater community.
                                                                                                                      The Mackey family contacted us after

                                                                   P
                                                                          ondless waterfalls can create a big      settling down in a tiny house community
                                                                          impact on any property. Over the         in Willis, Texas. They had fallen in love
                                                                          years, we have had a lot of success      with the concept of a pondless waterfall
                                                                   designing and installing many pondless          after watching countless hours of footage
                                                                   waterfalls. They fit into almost any space      on YouTube, and they were envisioning
                                                                   and provide a peaceful setting for the          something for all their new neighbors in
                                                                   client’s private enjoyment.                     the community to enjoy as well. They had
                                                                       However, for this build, the enjoyment      a good idea of what they liked but had no
                                                                   factor was anything but private.                idea how impactful it could really be.

                                                                   Tiny House Craze                                A Unique Approach
                                                                       Since the 1970s, the tiny house move-           We as designers are always thinking
                                                                   ment has grown in popularity among              about aesthetics, but when we are building
                                                                   those seeking a return to simpler living. By    in a public area, we also need to think about
                                                                   definition, a tiny house is a dwelling unit     durability and safety. During the planning
                                                                   with no more than 400 square feet of floor      process, it is important to talk with the
                                                                   area. Aside from affordability, the perks       clients about these things. Taking these
                                                                   of living in a tiny house include environ-      elements into consideration as a designer
                                                                   mental friendliness, a rustic lifestyle and a   will help the client understand why we do
                                                                   focus on community rather than the indi-        some of the things we do during the instal-
                                                                   vidual. As these small habitats are gener-      lation process.
                                                                   ally found in clusters, any outdoor project         For example, if someone likes to climb
 Water cascades along this
 26-foot-long pondless
 feature with waterfall.

8 POND Trade Magazine        pondtrademag.com   July/August 2021                                                                                      POND Trade Magazine   9
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
all over the boulders, they need to be     lights that can be controlled from a          all the products, warranties, a catalog
                                                                                                                         sturdy. If we are building a pooling       smartphone.                                   and other information for the feature
                                                                                                                         area, I like to use Black Star gravel to      The stone that we selected was Texas       we’d just installed. This is always of
                                                                                                                         create more of a beachlike entry to        granite moss rock for its capability to       high value to the client, knowing that
                                                                                                                         the vault. (Plus, the gravel will not      provide interesting-looking boulders          they have part numbers for items that
                                                                                                                         slide under your feet!) Edging streams     with moss, eroded edges and a neutral         they may need to replace in the future.
                                                                                                                         is a big part of making any water          color that suits almost any project.          We sat down with the client to go over
                                                                                                                         feature look natural. Outcroppings         Each boulder is machine set; this way,        warranties, maintenance and care of
                                                                                                                         are also so important yet sometimes        each stone is installed exactly how we        their feature, explaining in detail the
                                                                                                                         overlooked; we install them to balance
                                                                                                                         out a new feature.                           Water runs over the
                                                                                                                             Gaps in the rocks are impor-             rocks, naturally creating
                                                                                                                         tant so we can incorporate plants.           a tranquil setting within
                                                                                                                                                                      the landscape.
                                                                                                                         Aquatic plants are a great way to
                          The basin/pump vault                                                                           soften edges from inside a stream and
                            for water storage is   Each boulder is set in place safely and quickly                       basin area. We also landscape around
                            under construction.    with an excavator in a way that looks natural.                        pondless features to fill in the natural
                                                                                                                         design of the water feature. Blending
                                                                                                                         helps to enhance the outcroppings
                                                                                                                         while making the water feature fit
                                                                                                                         into the existing landscape, just as if
                                                                                                                         they had evolved together. We love
                                                                                                                         including LED lighting packages in
                                                                                                                         all our pondless waterfalls to create a
                                                                                                                         space for outdoor entertainment and
                                                                                                                         enjoyment beyond daylight hours
                                                                                                                         and well into the evening.

                                                                                                                         Designing for Safety                       want to see it in nature, creating a land-    mechanics and what to do and when.
                                                                                                                             As a Master Certified Aquascape        scape that is natural looking to attract      This way, they're not just new pond
                                                                                                                         Contractor, we use Aquascape prod-         birds and nature to the space — yet still     owners — they're confident pond
                                                                                                                         ucts in our builds, like flow-control      colorful to catch the human eye.              owners.
                                                                                                                         pumps and energy-efficient dosing              The biggest challenge on this                 Now the Mackeys have a beauti-
                                                                                                                         systems that release bacteria into the     project was maximizing the visibility         ful pondless waterfall, not only for the
                                                                                                                         water feature or pond automatically.       of the waterfalls from so many direc-         family to enjoy, but also to share with
                                                                                                                         Color-changing lights are also a great     tions with only 3 feet of elevation to        their entire tiny house community! a
                                                                                                                         addition to any pond or water feature.     work with. The waterfall cascades had
                                                                                                                             I not only wanted the Mackeys’         to be just right, and I think we nailed it!
                                                                                                                         pondless waterfall to stand out, but I     The cascading falls are visible from all
                                                                                                                         also had to make sure it was safe for      directions, capturing the eye of anyone          About the Author
                                                                                                                         neighboring residents to visit and         walking by from even 100 feet away.
                                                                                                                                                                                                                          Matt Griffin is the owner of
                                                                                                                         enjoy. We had about a 3-foot eleva-                                                         Prime Lawn in Houston, Texas. As a
                                                                                                                         tion change to work with, so we were       A Community Gem
                                                                                                                                                                                                                                                Master Certified
                                                                                                                         able to create multiple drops and             This project was started and                                             Aquascape
                                                                                                                         different types of waterfalls in differ-   completed in three days, including                                          Contractor, he
                                                                                                                         ent areas. We used Aquascape’s SLD         the landscape work. We really wanted                                        has been design-
                                                                                                                         adjustable flow pump (5,000 – 9,000        to design and build out not just the                                        ing and building
                                                                                                                         gallons per hour), a solids-handling       feature, but also the landscape. The                                        outdoor spaces
                                                                                                                         pump with Wi-Fi smart controls that        landscape is the finishing touch and                                        for 20 years,
                                                                                                                         can be controlled from a smart phone       a very important part of the project,                                       having won
                                                                                                                                                                                                                                                three Aquascape
                                                                                                                         or tablet. We also integrated a dosing     softening the boulders and giving it
                                                                                                                                                                                                                     Awards. His passion is creating water
 The completed water                                                                                                     system that releases bacteria in small     the most natural look possible.
 feature still shimmers                                                                                                                                                                                              features and complementing them with
 six months later.
                                                                                                                         doses throughout the day. To finish           During the final walkthrough, we              patios and outdoor living areas to create
                                                                                                                         it off, we added color-changing LED        provided the client with a packet with           perfect spaces for his clients to enjoy.

10 POND Trade Magazine                                                                          pondtrademag.com   July/August 2021                                                                                          POND Trade Magazine 11
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
Worker Shortage

    Beautifully simple water gardening

                                                                                                                                   HELP! HELP!
                                                                                                                How to cope with the shortage of workers
                                                                                                                 by Tom Grandy,                                         are a few strategies and ideas that might just help
                                                                                                                 Grandy & Associates                                    attract help in the not-too-distant future.

                                                                                                                 T
                                                                                                                         he phone is ringing. People are out there      Reward Performance
                                                                                                                         spending money. All of a sudden, it seems         Workers tend to be attracted to companies that
                                                                                                                         like everyone who had ever thought about       appreciate and award good performance. Every
                                                                                                                 wanting a pond — both residential and commercial       employee needs a sort of carrot dangling in front
                                                                                                                 — suddenly wants you to build it, tomorrow! Sales      of them to increase productivity. Likewise, your
                                                                                                                 are through the roof. Clearly, the economy is back.    workers want you to know they’re doing a good job.
                                                                                                                    But, just there’s one problem. There is a serious      The point is pretty simple. Create a system that
                                                                                                                 shortage of qualified technicians — not just in the    rewards performance. If they work a bit harder or
To learn more, contact our Dealer Support Team at 800-353-3444                                                   pond industry, but also throughout most of the         more efficiently, they earn a bonus. You’ve likely
           or email us at newcustomers@rchagen.com                                                               trades out there.                                      heard the age-old advice, “Reward performance
                                                                                                                    If you were hoping for a silver bullet that         you want repeated.” How does that help recruit
                                                                                                                 would allow you to immediately hire as many            new workers? Good employees are currently out
                                                                                                                 workers as you needed, I am afraid that you’re         there seeking out companies that both appreciate
                                                                                                                 going to be a bit disappointed. While there are        their work and provide rewards for outstanding
                © 2018 by Rolf C. Hagen Inc. Laguna is a registered trademark of Rolf C. Hagen Inc.              no instant answers to the worker shortage, there       performance.

                                                                                                      July/August 2021                                                                                     POND Trade Magazine 13
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
Consider a Wage Hike                         and respectful. When my            to work for? Is there a
                                                                      wife and I run into an indi-       family environment? Do
                             Increasing your hourly rate may
                                                                      vidual like this, we always        your employees want to
                         not be as costly as you think. Several
                                                                      turn to each other and             be there? Family environ-
                         years ago, I was doing some consult-
                                                                      say, “I’ll bet that person is      ments attract others who
                         ing for a services company. Most
                                                                      not here the next time we          want this type of relation-
                         companies in their area were paying
                         workers $18 to $25 per hour for the          come!” Clearly, others will        ship. When you found that
                         same service. My client company was          notice their work ethic and        first special friend when you
                         paying their workers $35 per hour!           attitude and consider offer-       were young, I’ll bet it wasn’t
                             I asked how he could afford to do        ing them a job.                    long before there were other
                         that. His reply surprised me a bit at            Whenever you run into          kids in your neighborhood
                         first. He explained that paying the          someone like this, hand            who joined the gang, too.
                                                                      them a business card and           A true family environment
                                                                      tell them how much you             attracts employees who are
                                                                      appreciate their attitude.         also seeking out family.
                                                                      Tell them to give you a                If you create this family
                                                                      call if they ever consider         environment, pay above-
                                                                      changing careers. I know           industry wages and bene-
                                                                      some contractors who have
                                                                                                         fits, recognize and reward
                                                                      done this, and they ended
                                                                                                         outstanding performance,
                                                                      up getting calls months
                                                                                                         and surround yourself with
                                                                      and sometimes years later.
                                                                                                         others who have great atti-
                                                                      The principle is simple:
                                                                                                         tudes, you still may not find
                         highest wages in the area not only           Hire for attitude and train
                                                                                                         new employees as quickly as
                         attracted the best workers, but also         for service. Finding new
                                                                                                         you need them. But doing
                         came with other benefits as well. His        workers in today’s market is
                                                                      a job in itself.                   these things will certainly
                         higher-paid employees were more effi-                                           attract new employees over
                         cient, seldom called in sick, grumbled                                          time, and I would be willing
                         less, were responsible for a limited         Foster a Family
                                                                      Environment                        to bet that most workers of
                         number of callbacks, and were more
                                                                                                         this caliber will also stick
                         respectful to both management and the            Family is special. When        around for an extended time.
                         customers. Turnover was down, which          you were growing up, you
                                                                                                         After all, happy employees
                         also which minimized the need for            probably had at least one
                         training (and the associated expense).                                          often talk about their jobs
                                                                      special friend with whom
                         Simply building a workforce he could                                            around their friends. They
                                                                      you wanted to spend as
                         count on more than made up for the                                              just might want to work for
                                                                      much time as you could.
                         extra dollars he was paying. It definitely   Why? Because you felt loved        you, too! a                                1 Hp CasCade 5000                             $869.9
                                                                                                                                                                                                           5
                         makes sense when you think about it.         and accepted.                                                                   Floating Pond Fountain Aerator
                                                                          How many times have                Tom Grandy has more                100 ft Power Cord • Light • Timer • EZ Installation!
                         Keep Your Eyes Open                          you heard someone say the          than 35 years of experi-
                                                                                                         ence in industry and small
                            Let’s face it, not everyone excelled      place where they work is
                                                                                                         business. He is the founder
                                                                                                                                                       UltraFalls 12,000
                         in high school. I, for one, did not wake     like being part of a family?                                         Super Efficiency Low-Head Centrifugal Water Pump
                         up to the fact that I was going to have to   Family works hard together,        of Grandy & Associates, a                 12,000 gallon/hour Max Flow – just 2.3 amps!
                         make a living one day until I was in the     relaxes together, meets each       firm that holds seminars,                             Perfect for Waterfalls

                         middle of my junior year. Guess what?        other’s needs and is willing       two day workshops and one-
                         There are a lot of quality individuals,      to lay down their lives for        on-one consulting for busi-
                         myself included, who woke up late.           each other. Really great           ness training. Grandy &
                            So, where are they? Many are in           work families are hard to          Associates also writes articles
                         the retail or food industry, or perhaps      find, but when you do find         for numerous trade publica-                           $ave Thousands!
                                                                                                                                                      “Pump Performance Like No Other”           $1 ,194
                         employed at a place like Walmart.            one it’s really, really special.   tions. Tom routinely presents               Long Life • Low Heat • 2 Year Warranty
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                         I’m sure you have walked into a store        It’s a group you want to be        at national and state conven-          Continuous Duty • Virtually Silent • Pays for Itself
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14 POND Trade Magazine                       pondtrademag.com         July/August 2021                                                                                        POND Trade Magazine 15
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
Edge Treatments

          Pondering the Perimeter
                 Tips for waterscape edge design
         by Jamie Beyer,                                         among misguided attempts to edge informal, natu-
         Midwest Landscapes                                      ral-looking ponds.

         W
                     hen the subject of edges on water           Lay the Groundwork
                     gardens comes up, I cannot help                 The first step with the installation of any edge
                     but think of the phrase “sedges have        is to dig and shape the soil so that it supports the
         edges.” In other words, if the stems of a marginal      chosen designs. Water levels must be known and
         water plant have distinct edges, you can be reason-     appropriate for any edge. Some edges allow for a
         ably sure that it is a sedge.                           wide fluctuation in water levels, whereas others
            All ponds also have edges, and each type of          look odd if the levels are not spot on.
         water garden has a set of circumstances that helps          When planning your pond, determine the edge
         determine the best type of edge for your pond.          designs before any soil is removed. Once the soil is
                                                                 disturbed, it is very difficult to reestablish the soil
         Form & Function
                                                                 structure so that it will be stable enough to support
             Think about the purpose of the pond edge.           the edge. In your pond’s design, consider where
         Protecting and anchoring the waterproof liner are       a concrete underlayment would be useful, like in
         initial considerations. The aesthetics of creating an   areas where the soil is unstable, the pond is steep-
         edge that enhances a beautiful water garden and         sided and deep, or where heavy, large rocks may be
         blends with the overall garden design is the fun        placed. In areas where concrete is used, be aware of
         part. It is also critical that the edge be stable and   utility lines going in and out of the pond. You may
         last for many years.                                    need to create a gap to allow for those lines. Do
             There are other important aspects to be aware       a good job of planning before doing any digging.
         of when designing an edge. Besides being stable
         and long lasting (i.e., will not deteriorate over       Ledge Considerations
         time), it also needs to deter critters, provide entry
         and exit points for pond maintenance, be itself             Part of every edge design is figuring out the
         easily maintained, include wildlife considerations,     depth of the ledges you want to create. I am a
         and, most of all, be beautiful. So, when I mull over    huge fan of going to a depth of 12 inches to the
         all the choices of edge designs, these aspects are      first ledge. At this depth, you will deter some crit-
         considered.                                             ters from being effective predators — in particu-
             Something I like to promote with any edge plan      lar, raccoons. As I like to say, when a raccoon is
         is varying the design between two or three differ-      doing a back stroke, it cannot catch fish. It is also a
         ent types of edges. This reduces the likelihood of      good depth for when a person steps into the pond
         a “necklace” look around the perimeter of a water       to perform maintenance. If it is deeper than 12
         garden. This look, while often used successfully in     inches, then it is a huge step!
         formal edge designs, is encountered way too often           In addition, marginal plants in pots can be set

                                                                                                                                   This a traditional rock edge that protects and
16 POND Trade Magazine                                                                                          pondtrademag.com   holds the liner in place while still looking beautiful.
PONDTRADETM Effects of conservation on aquatic wildlife - p.24 - POND Trade Magazine
FRESH NEW LOOK!                                                                                    MADE IN
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                                                                                                                                                                           This is a great example of successfully incorporating a variety of stone sizes into the pond's edge.

                                                                                                                                                    at this depth without the pot showing.          areas with a flat landscape, there is still          barely noticeable. In areas where water
                                                                                                                                                    This depth is perfect for most of the           a grade where water will pool or run                 normally flows, like a depression or
                                                                                                                                                    designs that I will be discussing. When         off. This water will contain both surface            gully, this area of raised soil will need
                                                                                                                                                    looking at the design drawings, this            debris and anything that was applied to              to be higher. It concerns me when I
We are very excited to announce that our re-branding of our Microbe-Lift/Pond, Birdbaths & Fountain Products is complete. We started two            depth is apparent in most of them.              the surrounding landscape, like fertiliz-            recall the number of times I have heard
                 years ago with the Re-Brand of our Microbe-Lift/Legacy Koi & Goldfish food and haven’t stopped since!                                  EPDM-lined ponds that have a                                                                     people say they need to put their water
                                                                                                                                                    sloped ledge or even an entire sloped                                                                garden in a low spot. This is a natural
After almost two decades of having the #1 requested brand name of Pond and Water Gardens products it was time for a FRESH NEW LOOK!                                                                                                                      impulse, since natural bodies of water
                                                                                                                                                    bottom can be a huge design mistake.
This project is over 2 years in the making from conceptualizing to finalizing the artwork for all of our products in each of their sizes. The new   If the entire bottom is sloped and lined                                                             occur in the low areas. However, unless
look will modernize our footprint for all Microbe-Lift customers. The best technology in the business now has the best look in the business!        with rock, the rock on the slope of the                                                              you install this collar, these can be the
                                                                                                                                                    pond leading up to the edge is depen-                                                                worst places in the landscape for a water
       Microbe-Lift Products are now Enforced by Our MAP Policy!                                                                                    dent on the rock in the deeper part of the                                                           feature.
                                                                                                                                                    bottom to hold it in place. If the liner is
                                                                                                                                                    not covered with a stable layer of rock, it                                                          Rock it Out
                                                                                                                                                    is almost impossible to stand up without                                                                Let’s start with the traditional, widely
                                                                                                                                                    slipping or sliding while maintaining                                                                used informal design of placing rocks
                                                                                                                                                    the pond. I aim for a slight slope on the                                                            down to the first ledge in the water.
                                                                                                                                                    bottom to allow sediment to accumulate                                                               Rocks are placed down to the shelf
                                                                                                                                                    in a sediment basin or bottom drain, but        Stacked stone works quite well when it is            and are interlocked with each other for
                                                                                                                                                    this slope must be minimal.                     protected by a deck to prevent someone from          stability.
                                                                                                                                                                                                    stepping on the rocks. I would personally prefer
                                                                                                                                                        I incorporate a collar of raised soil       to see an even wider variety of stone sizes.            It takes some practice to become a
                                                                                                                                                    around almost the entire outside perim-                                                              good “rocker” — i.e., choosing and then
                                                                                                        Ecological Laboratories, Inc. Actual Lab    eter of the pond edge in all my edge            ers and chemicals.                                   placing the stone appropriately. Always
                                                                                                                                                    designs to prevent any surface water in            I cannot overstress the importance                vary the size of the stone in this design:
                                                                                                                                                    the surrounding terrain from entering           of at least a 2-inch raised area that                anything from huge stones (18 to 24

                                                                                           www.MicrobeLift.com                                      the pond during heavy rain events. In           is gradually sloped away so that it is               inches in diameter) to small stones. You

Providing Aquatic Solutions Since 1976                                                                                                              July/August 2021                                                                                                    POND Trade Magazine 19
could create an upper, shallower shelf of 6 inches so that it       element of this design.
                                                                           does not take as much interlocking stone. This shelf is for              Another critical consideration is that concrete is very
                                                                           just the stone. You would still want to create the 12-inch          abrasive to the liner. So, the concrete will need to have a
                                                                           shelf below this that would not have any rock placed on it.         protective underlayment installed over it before the liner
                                                                              A hint for locking the stone in place is to use small            is laid down. Any freeze-thaw cracking of the concrete
                                                                           stones among the larger ones. You could also use expand-            that occurs over the winter is normally not an issue, since
                                                                           ing foam or, better yet, mortar mix concrete to lock                it is under the flexible liner. The very stable base really will
                                                                                                                                               not move very much.
                                                                           You have the option of rocking the
                                                                                                                                               Bog Edges
                                                                           entire shelf, but I prefer not to do this.
                                                                                                                                                   An edge design that is fun and can be incorporated
                                                                           I like having a place to step when                                  into any informal design is a bog edge. This is simple to
                                                                           entering a pond and placing pots of                                 create, but water levels need to be determined exactly.
                                                                           water plants on this shelf.                                         Dig a pocket in the edge approximately 12 inches deep,
                                                                                                                                               varying this depth depending on the plants you choose
                                                                                                                                               for this wet area. (In most cases, I think 12 inches is good.)
                                                                           them in place. However, do not rely entirely on the foam                Place a raised area that is stable and made of either
                                                                           or concrete to keep them locked. In time, even these                concrete or stone with liner overlaying it between the bog
                                                                           can break away, so do a good job of locking the stones              and the main water garden. This maintains the integrity
                                                                           together. The stone covers all the liner along the edge so          of the pocket of soil that is created so that it doesn’t wash
                                                                           that none shows, even with some fluctuations in water               out. On the turf side of the bog, use stone to anchor the
                                                                           level. Rock is placed on the turf side of the liner as well so      liner and cover it. The soil in the bog will need to be equal
                                                                           that it sandwiches the liner.                                       parts topsoil, peat moss and sharp sand (also known as
                                                                               You have the option of rocking the entire shelf, but I prefer   play sand). Top the soil with a thin layer of ¾-inch gravel.
                                                                           not to do this. I like having a place to step when entering a       I would not use any fertilizers or animal manure in this
                                                                           pond and placing pots of water plants on this shelf. When           mix.
                                                                           the shelf beyond the edge is entirely rocked, these activi-             The roots of the plants will need a constant supply of
                                                                           ties become a nightmare. Also, most pond plants, if planted         water over the top to keep the soil in this bog aerated.
                                                                           among the rocks, will proliferate throughout the rocks. Then        Ideally, the best bogs have plants with only a couple of
                                                                           even the plants become a problem. An added design element           inches of water over their crowns. Some plants can toler-
                                                                           is to create a place in the edge to be able to easily enter and     ate more water over their crowns than others. Two inches
                                                                           exit the pond. Find the perfect, mostly flat stone and place        allows water levels to fluctuate without exposing the liner.
                                                                           it in a stable configuration so that the edge can be safely         I would not use this design around the entire edge of the
                                                                           stepped on. Do this in a couple of places, if possible.             water garden — only on the far side, where you are not
                                                                                                                                               normally viewing the pond or maintaining it. This is a
                                                                           Stack it!                                                           good example of using multiple edge designs to create
                                                                               Another informal design that is much simpler requires           interest.
                                                                           the availability of more mostly flat stone. The rocks them-
                                                                           selves do not have to be perfectly flat, but they do need to        Critter Considerations
                                                                           be stable when stacked. This does not take as many tons of              A wildlife-friendly type of edge consisting of a shallow
                                                                           stone. In a lot of areas, this type of stone is normally lime-      slope can be a good one, but it does have its drawbacks
                                                                           stone, which naturally is relatively flat. If necessary, more       — especially the tendency for string algae to grow prolifi-
                                                                           flat stones can be stacked so that water levels can fluctuate       cally in these areas. Wading birds, raccoons and other fish
                                                                           more without seeing the liner.                                      predators love using a shallow edge to enter and exit a
                                                                               A variation from this stacked design is to use human-           pond. However, so many other great critters are attracted
                                                                           made concrete decorative blocks of many designs. This is            to it, so it’s worth considering in certain situations.
Traditional informal edges using granite rocks are quite popular. The      more of a formal design and needs to be installed perfectly             This is easy to create and does not take a lot of effort to    A stacked flagstone edge (top) requires more accurate leveling of the
rocks can be stacked down to the first shelf (top) and interlocked with                                                                        rock. A ledge or raised area of about 18 inches will need          edge. A bog edge (middle) should be combined with other edge
each other. The raised collar of soil outside the edge (middle) prevents
                                                                           flat. In almost every situation when I have used this type
                                                                                                                                                                                                                  designs so that it is implemented in only a portion of the edge
water runoff from entering the pond. When possible, implementing a         of stone, I have laid a concrete base so that these blocks          to be created out of either stone or concrete under the            perimeter. A more wildlife-friendly edge (bottom) is inviting for birds
simpler rock edge (bottom) will save on construction costs.                of stone will not move over time. The base is a critical            liner to keep the gravel from sliding into the pond. This          and other critters to easily wade in and enjoy.

20 POND Trade Magazine                                                                                               pondtrademag.com          July/August 2021                                                                                           POND Trade Magazine 21
A limestone edge provides
                                                          easy access to the entire
                                                              perimeter of the pond.
                                                                                             About the Author
                                                                                                  The very popular subject of adding water
                                                                                            features to a garden is one that Jamie Beyer
                                                                                            brings a lot of knowledge and enthusiasm to. Jamie
                                                                                                              is a Lifetime Master Gardener and
                                                                                                              is founder and Past President of
                                                                                                              the Central Iowa Water Garden
                                                                                                              Association. He combines this
                                                                                                              experience with his Master's
                                                                                                              Degree in Fish and Wildlife
                                                                                                              Biology to become uniquely quali-
                                                                                                              fied to be one of the Midwest's
                                                                                                              foremost experts on the subject. His
                                                                                            broad background of fisheries, dynamics of water,
                                                                                            wildlife ecology, and horticulture gives him impres-
                                                                                            sive credentials.
creates a small, sloped area only in the   are formal, and a lot that are informal                 Jamie frequently speaks and writes on all
edge that goes from zero depth inward      and more natural looking. Your imag-             aspects of water features and water gardening.
about 8 to 12 inches. Again, I would       ination and creativity are the fun part          In addition, he also has a consulting/installation

                                                                                                                                                     WHY NOT PUMP
                                           of deciding which edge design fits best          business, called Midwest Waterscapes, which
use this edge in combination with
                                                                                            he works as a water garden, fountain and pond
several other edge designs. I would        in your landscape. Whatever design

                                                                                                                                                     PERFORMANCE
                                                                                            consultant/installer to people that want extra
not use this type of edge around the       you choose, just remember that your              help. Jamie has considerable experience installing
entire perimeter.                          edge needs to be stable, long lasting,

                                                                                                                                                     THAT STANDS OUT
                                                                                            ponds, diagnosing water garden problems, teach-
   All ponds have edges — some that        easily maintained and beautiful. a               ing classes and helping do-it-yourselfers do it right.

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22 POND Trade Magazine                                                                                                  pondtrademag.com
Cover Story

                                                                                              Romancing
                                                                                               the Pond
                                                                                   A pond's conservationist effects on wildlife
                                                                           by Mike Gannon,                                          one eventually end up by the pond? What some
                                                                           Full Service Aquatics                                    may not know is that there is a whole other world
                                                                                                                                    happening right along with us that also has all its

                                                                           T
                                                                                    he act of pond keeping is a powerful thing,     escapades ending up by or even in the pond. The
                                                                                    with an appeal that is broad and deep. Pond     outside world has a powerful response to the koi
                                                                                    keeping can mean many different things to       ponds and water gardens that many of our indus-
                                                                           as many different pond keepers. We all have our own      try’s professionals install. The majority of these
                                                                           reasons for keeping a pond.                              ponds are installed primarily for the artistry and
                                                                               As a pond professional, I tend to lean toward
                                                                           the romantic side of ponds when I find myself in
                                                                           the process of bringing a client into the lifestyle of
                                                                           pond keeping. I’ll talk to potential clients about
                                                                           the fun of interacting with fish, the relaxing and
                                                                           soothing audio qualities of cascading waterfalls,
                                                                           the dramatic nighttime effects of submersible pond
                                                                           lighting, the appeal of enjoying leisure time with
                                                                           family and friends by the pond, and the draw of
                                                                           simply unwinding with a glass of wine by the pond
                                                                           and watching the swirling colors of fish just below
                                                                           the surface of the water.
                                                                               It’s a seductive process. Very rarely do I take a
                                                                           client down the road of the practical or pragmatic       Ponds can help remediate the global decline in frog habitats.
                                                                           side of pond keeping and leave the romance of a
                                                                           pond to the side. Instead, I like to discuss how a       aesthetic appeal that a professionally designed and
                                                                           new water garden can become a powerful tool of           installed pond offers.
                                                                           conservation.                                               But when considered through the prism
                                                                                                                                    of conservation, koi pond water gardens are a
                                                                           Nature’s Water Cooler                                    complex and powerful tool to aid in multiple pres-
                                                                              We all know that a professionally installed koi       ervation efforts. Once we look past the stunning
  Lighting, waterfalls, and some petite sirah
  are simple introductions to the romantic                                 pond water garden always becomes the center of           visual beauty of the aquatic art we create, we can
  lifestyle of pond keeping.                                               attention for gatherings, get-togethers and the          begin to see the greater effect that these aquatic
                                                                           occasional romantic escapade. Doesn’t every-             features have on the area that surrounds them.

24 POND Trade Magazine                          pondtrademag.com   July/August 2021                                                                                        POND Trade Magazine 25
Frogs, dragonflies and other wildlife will utilize a backyard pond as a complete habitat from birth to death.

                                               A newly installed pond where there              Topics of Conservation                               an environment where there was not
                                               was once none will have an immedi-                                                                   one previously. In doing so, we are also
                                                                                                   The pond is a powerful tool of conser-
                                               ate and vital impact on the natural                                                                  adding species of animals and plants into
                                                                                               vation with far-reaching consequences.
                                               world surrounding it. A pond becomes                                                                 an area where they once did not exist.
                                                                                               A basic definition of conservation is
                                               nature’s “water cooler,” where locals                                                                These are not naturally occurring bodies
                                                                                               the protection, preservation, manage-
                                               gather — local wildlife, that is.                                                                    of water, yet they function in many of the
                                                                                               ment, or restoration of wildlife and
                                                   Take a bird’s-eye view of any neigh-                                                             same ways as a naturally occurring pond.
                                                                                               natural resources, such as forests and
                                               borhood that is void of a pond or water         water. Conservation is something of an
                                               feature. Imagine dropping a pond right          umbrella term, having broader catego-
                                                                                                                                                    Ecosystem Ponds
                                               in the middle of that neighborhood.             ries that break down into 2 distinct types:              There are many ways to build ponds.
                                               Once the pond has landed, envision              in-situ and ex-situ.                                 (Some of them even work!) Among the
                                               the concentric circles of impact that the           In-situ conservation concerns itself             tested and proven approaches to pond
                                               pond will have, emanating out from              with naturally occurring elements of                 design, there are ecosystem ponds. This
                                               the pond like the ripples created from          biodiversity, the species involved, their            method of pond construction lends
                                               tossing a pebble across still water. Those      habitats and greater ecosystems. The                 itself particularly well to a pond design
                                               ripples are the conservational influence        ex-situ branch of conservation deals                 catered to conservation efforts. These
                                               that a pond will have on the area it is         more with elements of biodiversity that              systems are typically built with profes-
                                               introduced into.
                                                   The impact of the pond can stretch
                                               far beyond the immediate area of the
                                                                                               The impact of the pond can also stretch far beyond the
                                               pond itself. Fish, plants, frogs, aquatic       immediate area of the pond itself. Fish, plants, frogs,
                                               insects and numerous other species              aquatic insects and numerous other species enjoy the
                                               enjoy the benefits of living right inside
                                                                                               benefits of living right inside the pond.
                                               the pond. A family of chipmunks
                                               living 40 feet away from the pond
                                               takes drinks and scavenges around               occur out of the context of their natural            sional-grade equipment such as pond
                                               the pond for meals. A gray fox a mile           habitats — think zoos, aquariums, botan-             skimmers and biofalls filtration.
                                               away uses the pond as a private water-          ical gardens, arboretums and similar                    However, the hallmark of the
                                               ing hole for its pups. A blue heron             types of conservation-based efforts.                 ecosystem approach to construction
                                               15 miles away might find a meal in                 Ex-situ conservation is where koi                 is the use of rock in the interior of
                                               the pond, while a monarch butterfly             pond water gardens come into play. Our               the pond and a gravel substrate. With
                                               stops for refreshment at the pond on            constructed backyard koi ponds and                   the correct use of rock and gravel, the
                                               its multi-thousand-mile journey of a            water gardens are an ex-situ approach to             groundwork is laid for conservation to
                                               lifetime.                                       conservation because we add ponds into               begin at the microbial level from day

Ponds become critical lifelines for wildlife
when watering holes dry up or freeze over.     July/August 2021                                                                                                     POND Trade Magazine 27
one, with species density and types and woodland crea- wildlife species to find our                           but there are also snails,        ing a vital source of water,        pond as an act of conservation,
      complexity growing daily. tures from squirrels and ponds. Turtles, snakes and                                 slugs, spiders, ants, crick-      food and shelter, representing      it can be dialed in to appeal to
      A fully mature and healthy rabbits to deer, fox, bats other reptiles will also find                           ets, beetles and other unac-      a complete habitat for some         specific species. Frog ponds,
      ecosystem pond can host and bears. Amphibians and utilize available ponds                                     countable beneficiaries of a      species from the moment the         turtle ponds, dragonfly ponds,
      many hundreds of species.           such as frogs, toads, sala- to their benefit.                             pond. Honeybees need to live      pond is filled. A web of life       salamander ponds, bird ponds,
         Our ponds quickly                                                                                          near a water source and will      develops around ponds.              trout ponds, wildlife ponds,
      become a center of activity                                                                                   certainly use any pond local          Conservation may be an          lily ponds — these represent
      for not only the introduced                                                                                   to them. Even nearby land-        inadvertent side effect for some    only a few of the possibilities.
      species, such as aquatic                                                                                      scape plants will work their      pond keepers, but it should be      Ponds are powerful tools. “If
      plants and fish that can live                                                                                 way toward the ponds that         something they are aware of.        you build it, they will come.”
      and breed through numer-                                                                                      we install, sometimes putting     They should be proud of such            Pond builders are in a great
      ous generations, but also                                                                                     quite a bit of energy into        a contribution to the local         position to act as ambassadors
      the local wildlife. It will                                                                                   getting a root into the pond      environment. Ponds become a         for conservation efforts. Host
      usually be only a matter of                                                                                   system for a constant source      critical lifeline during droughts   a build-a-pond day focused on
      minutes before at least one                                                                                   of water. It seems that species   and deep freezes, when water-       conservation. Hold a seminar
      bird shows up to explore the                                                                                  on every level responds to the    ing holes dry up or freeze over.    by the pond with conserva-
      new watering hole, and word                                                                                   presence of a pond.               And let’s not forget to mention     tion-based topics. Promoting
      tends to spread quite quickly                                                                                     If you build a pond, many     the domestic pets who also          conservation is promoting
                                          Beautiful and romantic waterfalls are also pragmatic and practical ways                                     might happen upon a much-
      from there.                         to create better conditions for local wildlife.                           different species will start to                                       your profession as a pond
         A typical pond keeper                                                                                      show up in a broad spectrum       needed drink (or even a cool        builder.
      should not be surprised that manders and newts often                              Hundreds of species of      of forms, from microbes to        dip) from our backyard ponds.           As pond professionals who
      many species of animals make a pond their home insects will utilize your pond.                                apex predators. Our ponds                                             are doing our best to bring
      somehow manage to find or breeding ground. Frogs We all love the dragonflies,                                 help in the conservation of       If You Build it …                   new people into the world of
                                                                                                                                                                                                                               Fish and plants are not the only beneficiaries of a koi pond.
                                                                                                                                                                                                                               There is an entire world happening in our water gardens!
      their pond    — birds of all are usually
                PT_hecht_rubber_2021_final.pdf    1       among10:48
                                                      5/25/21       theAMfirst honeybees and butterflies,           numerous species by becom-           If you are considering a         koi ponds and water gardens,

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      28 POND Trade Magazine                                                                                                  pondtrademag.com        July/August 2021                                                                                         POND Trade Magazine 29
want to use the pond as a conve-
                                            nient place to fornicate. Let’s stick
                                            to the sirah — may I suggest some                About the Author
                                            Koi Pond Cellars?
                                                As we dot the landscapes with                    Mike Gannon is the owner of Full
                                                                                            Service Aquatics based in Stewartsville,
                                            our microcosms of conservation,
                                                                                            New Jersey. Mike has been a lifelong pond
                                            let’s take the time to let our clients
                                                                                                                    enthusiast and fish-
                                            know what they are embarking on.                                        keeper. Mike began
                                            It’s more than landscape jewelry.                                       Full Service Aquatics
                                            It’s even more than romance. Let’s                                      after working as a
                                            give our customers the unromantic                                       fish importer/dealer
In an example of true conservation, frogs   side of pond keeping, too, which                                        and time at the New
can emerge from a pond only to return       has its own appeal. If it comes                                         York Aquarium. FSA
again and complete another cycle of life.   down to a feel-good version of what                                     has been special-
we may still need to stick to the           pond professionals do, we might                 izing in koi pond, water garden, and water
more romantic aspects of pond               find that hitting our clients over              feature design and services since 1995;
keeping for now. After all, telling         the head with the pragmatic facts               and more recently Mike opened a desti-
                                                                                            nation pond retail location called THAT
a new client which petite sirah will        of how powerful a tool for conser-
                                                                                            POND PLACE also based in Stewartsville.
pair perfectly with their view of           vation a pond can be is the way to
                                                                                            Mike is host of The Koi Pond Water
the waterfall might go over a little        go. Hey, a colony of eastern brown
                                                                                            Garden Podcast found on iTunes, and his
better than pointing out that a local       bats making your yard a watering                Pond Hunter video series can be found at                                               WHOLESALE PRICING

                                                                                                                                                   YOU BUILD
bat colony will depend on their             and feeding hole might be more                  youtube.com/thepondhunter. Mike is also                                                     AND SERVICE
pond for a clean water source, or           romantic than we ever could have                the author of the Love Your Pond blog found                                            We support your business with
that the bird-faced tree frog may           thought! a                                      at www.fullserviceaquatics.com.                                                         very competitive pricing and a
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30 POND Trade Magazine                                                                                              pondtrademag.com
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Big Projects

                                                                                                                     Go              BIG or Go Home
                                                                                                                   How to become a big fish in any sized pond
                                                                                                                   by Alan Weene,                                     able stream of revenue?
                                                                                                                   Reflections Water Gardens                             Staying within our comfort zones is
                                                                                                                                                                      easy and familiar, requiring less bravery

                                                                                                                   E
                                                                                                                           ven small water feature contractors        on our part. But if this is what you think
                                                                                                                           can make a big splash by reeling in        of yourself, then it's all you and your busi-
                                                                                                                           high-value construction projects. You      ness will ever be — a small fish in a big
                                                                                                                   don’t have to be the best water feature artisan,   pond.
                                                                                                                   the biggest company, the least expensive              “I can’t build big water features
                                                                                                                   bidder or even the most experienced contrac-
                                                                                                                   tor in order to win a lot of the major jobs
                                                                                                                   out there. So, get rid of any presumptions
                                                                                                                   you might have that only the big fish get to
                                                                                                                   build big projects and make the big bucks.
                                                                                                                   It may not happen overnight, but with the
                                                                                                                   right attitude, motivated daily behaviors and
                                                                                                                   thoughtful techniques, you can find yourself
                                                                                                                   reeling in bigger, more valuable jobs and
                                                                                                                   filling your business pipeline with money-
                                                                                                                   making projects that will cement your status
                                                                                                                   as an industry leader.

                                                                                                                   Be the Big Fish
                                                                                                                       When you wake up in the morning, how           Natural-looking water features and vibrant
                                                                                                                   would you rate yourself and your business          landscapes are within your reach.
                                                                                                                   on a scale of 1 to 10? Do you ever struggle
                                                                                                                   to win bids or turn profits, despite being a       because I don’t have the skills, experience
                                                                                                                   hard worker? Maybe you’ve been given an            or equipment to get the job done.” “The
                                                                                                                   opportunity to bid a big job but decided           people in my service area aren’t the kind
Do you work with large boulders (right) to create natural waterscapes? Be                                          to pass it up for several smaller, more            of clients who will spend a lot of money
transparent about your process and show your customers how you do it!                                              manageable jobs in your comfort zone?              on an outdoor living space.” If you’ve ever
Be intentional with your messaging. Photos and videos of your crew
working well as a team (above) can be an effective way to tell your story.                                         Or maybe you’ve simply decided that your           said this (or something like it) to yourself,
                                                                                                                   business is only capable of handling small,        then you’re probably right! You’ll continue
                                                                                                                   commodity-style water features because             to work your rear end off and struggle to
                                                                                                                   you can finish them quickly and move on            turn profits. You’ll keep filling your portfo-
                                                                                                                   to the next one — an unassuming, yet reli-         lio with images of modest projects, which,

34 POND Trade Magazine                                                       pondtrademag.com   July/August 2021                                                                         POND Trade Magazine 35
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