Postgraduate Guide 2018 / 2019 - Middlesex University Dubai

 
 
Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018 / 2019
Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Middlesex University Dubai
Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018                                     Contents




                                        04    Postgraduate Study
Contents
                                        06    Who We Are
                                        08    Global Impact
                                        10    Life in Dubai
                                        12    Your Professional Future Ahead
                                        14    Industry Links
                                        16    Professional Recognition
                                        18    Research

                                         20   Our Programmes
                                         22   Business
                                         70   Science and Technology
                                         98   Law and Politics
                                        132   Media
                                        138   Health and Education

                                        152   How to Apply
                                        154   Financing your Degree
                                        155   Tuition Fees
                                        156   English Language
                                        158   Student Visa
                                        160   Where to Live
                                        162   Experience Middlesex Dubai
                                        164   Directions to Dubai Campus




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Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018       Postgraduate Study




Postgraduate Study
                     @
                     Middlesex
                     University
                     Dubai




                     The learning environment at Middlesex University Dubai connects students
                     directly to the real world. Our specialist postgraduate courses provide
                     extensive subject knowledge combined with professional skills to ensure you
                     have the competitive edge to be successful in the global job market.
                     Our programmes are taught by industry professionals and academic experts
                     with international profiles who will provide the support to enable you to
                     become a specialist in your
                     chosen field.




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Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018             Who We Are




Who We Are
             Studying with Middlesex University Dubai enables you to study towards a
             quality UK Degree in one of the most dynamic and rapidly growing cities in the
             world.

             Located in Dubai Knowledge Park, the University lies in the centre of the
             emirate’s purpose built educational district – a unique development designed
             to support the UAE’s ambition to create and nurture a knowledge based
             economy in the 21st century.

             Dubai Knowledge Park is home to a number of other international universities
             and educational centres and is well connected by a strong road infrastructure
             and public transport links, with Dubai Internet City (DIC) Metro Station and
             Dubai Tram both in walking distance.




             More than 100 different nationalities
             are studying on Campus today.


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Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018            Global Impact




Global Impact
                Global Impact
                We are a global university committed to meeting the needs and ambitions
                of a culturally and internationally diverse range of students by providing
                challenging programmes underpinned by innovative research, scholarships
                and professional practice. Our academic credentials are outstanding and our
                faculty and staff are dedicated to preparing our students to be professional,
                skilled individuals fitted for the modern world. We partnership with top
                corporate organisations and institutions from around the world, who – like us,
                believe in excellence, innovation and ambition.


                Reputation and Impact
                Middlesex University Dubai is licensed by the Dubai Government’s Knowledge
                and Human Development Authority (KHDA). Furthermore, the University
                Quality Assurance International Board at KHDA reviews all programmes
                on offer in Dubai to ensure that the quality of programmes taught here are
                equivalent to those at our home campus in London.
                Middlesex University is reviewed by the UK’s Quality Assurance Agency (QAA)
                as part of its mandate to ensure higher education providers in the UK maintain
                academic standards and quality. The Dubai campus is an integral part of this
                review process.


                High Quality UK Education
                The academic programmes at Middlesex University Dubai have the exact
                same validation and monitoring system as those offered in London, with the
                same examinations taken simultaneously in both cities. Our students have the
                opportunity to study towards a top quality UK degree while studying in the
                heart of one of the most exciting, vibrant and rapidly developing cities in the
                world.




                Across Middlesex University, programmes
                are taught to more than 40,000 students
                worldwide.

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Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018             Life in Dubai




Life in Dubai
                A vibrant and modern city, Dubai’s culturally inclusive society is recognised
                around the world for both the opportunity and safety it provides, with
                Middlesex University Dubai being a true representation of this.

                The strive for excellence and adventure is echoed across Dubai life, and
                as a result many residents and businesses enjoy prosperous lives in the
                emirate. What really sets Dubai apart from other cities is its ability to attract
                the world’s top companies, providing plenty of opportunities for career
                progression, company start up and development.




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Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018                     Your Professional Future Ahead



Your Professional Future Ahead
                                                                                                                    Middlesex University Dubai provides the skills, training
                                                                                                                    and employer contacts to make 100% of our graduates
                                                                                                                    employable.
                                 At Middlesex University Dubai, we go beyond academic excellence to provide
                                 you with the skills and knowledge to make you successful in the real world.
                                 From professional placements and personalised employability support to
                                 international job vacancies and entrepreneurial ventures, we have the expertise
                                 and facilities to help you transform your ambitions into a lifelong career.

                                 Through our impressive network of relationships with large corporate
                                 organisations, there are so many opportunities available to you, enabling you to
                                 boost your career prospects even further.

                                 Centre of Innovation and Excellence
                                 The Centre of Innovation and Excellence links industry and academia to
                                 advance education, research, corporate training and outreach in key areas.
                                 This is an essential part of the University’s drive to take innovation and
                                 research to the next level. It provides a unified platform where university
                                 education in various domains can be exchanged between the academic and
                                 corporate world. The centre deals with specialised discipline areas which are
                                 mentored by faculty from several departments along with industry experts.

                                 Institute for Entrepreneurship and Business Excellence
                                 The Institute for Entrepreneurship and Business Excellence (IEBE) is where
                                 new ventures take flight. With entrepreneurial knowledge, practical education,
                                 passionate high-impact learning, research and experience, we help students
                                 and business partners to develop their ideas into new businesses. We
                                 accelerate innovation and create networking opportunities by acting as the link
                                 between inventor and information. Powered by experienced staff, the Institute
                                 is positioned to make vital impact with its combined knowledge and business
                                 network through:
                                 •E
                                   ducation & Mentorship
                                  (idea development, best practice sharing and guidance).
                                 • Industry Consultancy for Business Excellence
                                    (consulting and research services).
                                 • Interaction & Networking with Business Partners (best practice sharing and
                                    establishing of partnerships e.g. with investors and venture capitalists).




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Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018                                                                       Industry Links




Industry Links
                                           We have extensive connections with local and international organisations,
                                           allowing our students to gain insights from, engage in field-trips and site
                                           visits at and undertake internships and full-time placements with leading
                                           organisations in a range of industries and sectors, including:

                                           • Adidas Group • Al Tayer Group • Bloomberg ME • Canon Middle East
                                           • Clyde & Co • DAMAC Hotels & Resorts • Deloitte & Touche (ME)
                                           • Dubai Airports • Emirates Airlines • Ernest & Young • FEDEX
                                           • Grant Thornton • Gucci Middle East & India • Mastercard UAE
                                           • Virgin Megastore Middle East • Visa International
                                           • UN DP and more…




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Postgraduate Guide 2018 / 2019 - Middlesex University Dubai
Postgraduate Guide 2018      Professional Recognition




Professional Recognition



                           Many of our courses and programmes are accredited or recognised by leading
                           professional bodies internationally. This means that our graduates may also
                           be able to gain exemptions from examinations or specific units of certain
                           professional qualifications. Professional accreditation or recognition is a
                           ‘formal endorsement’ of our academic quality and the employability focus
                           of our courses, adding real value to our graduates’ careers. Studying an
                           accredited or professionally recognised course will demonstrate to prospective
                           employers that you have studied a contemporary, industry-relevant curriculum
                           that can be applied in the workplace.
                           A sample of the professional accreditation and recognition of some of our
                           courses are as follows:
                           • Association of Chartered Certified Accounting (ACCA)
                           • Institute of Chartered Accountants in England and Wales (ICAEW)
                           • Chartered Institute of Management Accountants (CIMA)
                           • Bar Standards Board
                           • Solicitors Regulation Authority
                           • Chartered Management Institute (CMI)
                           • Chartered Institute of Marketing (CIM)
                           • Chartered Institute of Personnel and Development (CIPD)




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Postgraduate Guide 2018                                                                   Research




Research
           Middlesex University Dubai has developed a strong research culture and many       Student Research
           of our academic faculty have been recognised internationally as leaders in
           their field appointments to editorial boards, executive boards of international   Student research is one of the foundations of the University and we are
           organisations, invitations to give keynote talks and recognition through          immensely proud of our student’s research accomplishments. The Student
           prestigious research awards. Our faculty regularly publish in leading journals,   Research Sub-Committee (SRC) was established with the goal of encouraging,
           engage in applied projects and collaborations with industry, and share their      supporting and promoting student research. The SRC works to develop
           research internationally at leading conferences.                                  a strong, positive research culture within the student body. Many of our
                                                                                             students have excelled at research including winning numerous national and
           The Middlesex University Dubai Research Committee is responsible for the          international research awards, co-authoring academic journal articles and
           development and support of both faculty and student research initiatives.         presenting at academic conferences. The research experience at postgraduate
           From our Weekly Research Seminar series which started in 2008, the                level also helps prepare students for even further academic study, as well as
           committee also publishes a bi-annual newsletter titled ‘Research Matters’,        building analytical and communication skills.
           sharing all of the faculty and student research achievements.

           Our faculty regularly chair and organise major national and international
           conferences at our campus during the year.

           Recent conferences this past year have included the Travel and Tourism
           Research Association Asia Pacific Conference, the 5th National Conference
           of Applied Psychological Research in the Middle East and the EU and UAE
           Conference on the Rule of Law and Arbitration. Additionally, Middlesex
           University Dubai is host to our own prestigious International Conference
           on Emerging Research Paradigms in Business and Social Sciences, which
           attracts researchers from all around the world. The fourth conference was
           hosted in January 2018.

           A key focus of research at Middlesex University Dubai is ensuring that
           students are exposed to and able to engage in cutting edge research
           throughout their studies. Students benefit from faculty that utilise their own
           research, industry experience and case studies to support their in class
           lectures and seminars. Students also benefit from opportunities to attend and
           engage at high profile research conferences, events and panels organised at
           the University.




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Postgraduate Guide 2018                                                            Our Programmes




Our Programmes
                                                    Business

                                              24    MA People Management and Development (Accredited by CIPD)
                                              30    MSc Corporate and Marketing Communications
                                              36    MSc Digital Marketing
                                              42    MSc Banking and Finance
                                              46    MSc International Tourism Management
                                              50    MA International Business Management
                                              54    MSc Strategic Marketing | NEW |
                                              60    MSc Investment Management | NEW |
                                              66    MSc International Hospitality and Events Management | NEW |
                                                    MBA (Please see MBA brochure)

                                                    Science and Technology
                                              72    MSc   Engineering Management
                                              76    MSc   Project Management
                                              80    MSc   Network Management & Cloud Computing
                                              86    MSc   Robotics | NEW |
                                              90    MSc   Business Information Systems Management (BISM) | NEW |
                                              94    MSc   Applied Psychology

                                                    Law
                                              100   MA Global Governance and Sustainable Development
                                              106   LLM International Business Law
                                              110   LLM International Law
                                              114   LLM Law | NEW |
                                              120   LLM Employment Law | NEW |
                                              126   MA International Relations

                                                    Media
                                              134   MSc Media Management

                                                    Health and Education
                                              140   MA Education Leadership Management
                                                                   Teaching and Learning
                                                                   Coaching and Mentoring
                                              144   MA Higher Education | NEW |
                                              150   Postgraduate Certificate in Higher Education (PGCHE)




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Postgraduate Guide 2018                                                                Business




Business
                                                                               24   MA People Management and Development (Accredited by CIPD)




           mdx.ac.ae/courses/school-of-business
                                                                               30   MSc Corporate and Marketing Communications
                                                                               36   MSc Digital Marketing
                                                                               42   MSc Banking and Finance
                                                                               46   MSc International Tourism Management
                                                                               50   MA International Business Management
                                                                               54   MSc Strategic Marketing | NEW |
                                                                               60   MSc Investment Management | NEW |
                                                                               66   MSc International Hospitality and Events Management | NEW |




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Postgraduate Guide 2018                                                                                                                                                                       Business




                                                                                                   Why Study MA People Management                     submission a research report on an approved
MA People Management and Development                                                               and Development?                                   topic. A variety of learning, teaching and
                                                                                                                                                      assessment strategies are employed in order
(Accredited by CIPD)                                                                               The MA People Management and Development           to enhance the student experience and ensure
Intake: September / January                                                                        programme aims to provide students with a          that as wide a range as possible of appropriate
                                                                                                   sound platform for those seeking to pursue,        skills and learning outcomes are met.
                                                                                                   or further develop a career in a people
                                                                                                   management and development role.                   Class Timings and Attendance
                                                                                                   This will be achieved by developing students’
                                                                                                   professional practice skill set which is           The MA People Management and
                                                                                                   pivotal to successful people management            Development is a part-time programme
                                                                                                   and development practice and to effective          scheduled over a period of two years. The
                                                                                                   leadership. Developing the knowledge to enable     University Academic Calendar consists of two
                                                                                                   students to design, deliver and evidence people    (2) terms per academic year. New students
                                                                                                   management and development activities that         are admitted to the academic year starting in
                                                                                                   strengthen business performance. Students          Autumn (September) or in Winter (January) of
                                                                                                   will be required to challenge traditional views    each year.
                                                                                                   of the role and purpose of human resource
                                                                                                   management and development practitioners           Classes are held at our Dubai Knowledge Park
                                                                                                   and consider how the changing employment           campus during the week (Sunday to Thursday)
                                                                                                   landscape is influencing the focus and the         between 6:30pm to 9:30pm. You will be
                                                                                                   desired impact that people management and          expected to attend one session per week per
                                                                                                   development activities have on a business.         module. In addition to the classes, you will
                                                                                                                                                      have a dedicated supervisor to assist you with
Introduction to the Programme                    of activities such as case studies, student-led   The programme will enable students to              your action research project and the writing
                                                 appraisals and residential which all embed        critically analyse the concept of insight driven   of your Dissertation. Attending scheduled
The MA People Management and Development         an understanding of the application of theory     people management and development and              weekly classes is an important requirement for
degree is taught within Middlesex University’s   in practice. In an ever-changing business         its connection to the meaningful analysis of       completion of this programme.
Business School. Focusing on areas such          environment, organisations are looking to         organisational data. It will provide them with
as strategy, people resourcing, reward           HR professionals to respond to and shape          a critical view of contemporary theory and
management, employment relations and             future performance and success, facilitate        practice in their chosen areas and develop their
leadership, this MA is designed to develop       management and development within a global
                                                                                                                                                         Careers and Employability
                                                                                                   abilities to apply this knowledge to their own
recent graduates and those in the early stages   context, and embrace innovative approaches        practice in a current or future role.
of their career who want delve deeper into the   that will meet the demands placed on modern                                                             This programme is specifically designed
field and enhance career progression. Not only   organisations.                                    Programme Content                                     to (1) allow the graduating student to
does the course address highly relevant topics   The core modules of the course provide                                                                  begin a career in the field of human
of people management and development but it      a platform for students to develop the            The MA People Management and Development              resource management or (2) for a
is also grounded in the professional standards   knowledge, critical thinking and ability to       programme will be offered in part-time (2             student already in an early stage career
of the Chartered Institute for Personnel and     applying theory to practice. This part of the     years) study mode. Yearlong modules will              position in human resource management
Development (CIPD), ensuring you meet            course will enable the acquisition of threshold   provide students with more time to assimilate         to develop their knowledge to progress
internationally recognised HR benchmarks.        concepts and models, develop people               the subject matter in each module. A range of         their career further or (3) for the more
Core to the course is the development of         management and development skills, enhance        15 credit modules will be available as optional       experienced HR practitioner to further
capabilities in utilising people related data,   students’ understanding of the principles of      modules. These will typically last for one term.      advance their career and enable them to
metrics, and analytics for insight-driven and    professional and ethical practice, and allow      In addition to these modules, candidates              apply to the CIPD for Chartered Member
informed practice to further the priorities of   them to explore tools and techniques for          will complete a 60 credit contextual applied          status.
the organisation. The course also has a number   influencing others.                               dissertation module that will result in the




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Postgraduate Guide 2018                                                                                                                                                                                         Business




                                                              develop a strong sense of self-awareness and         development perspective. Students will provide     Employment Law (15 Credits) – Optional
     Modules                                                  of their strengths and weaknesses as managers        a 15,000 word report.                              The module aims to provide students with
                                                              and colleagues. It seeks to develop students’                                                           a critical knowledge of employment law, an
                                                              professional practice and its application            Reward Management (15 Credits) - Optional          understanding of its development and how
     •P  rinciples of People Management and                  in ways which ensure successful people               The module provides students with knowledge        it applies in the workplace. It will focus on
        Development (0 Credits) - Compulsory                  management, development practice and                 and critical understanding of reward               UK and EU employment law. Students will
     • Metrics, Analytics and Data                           effective leadership.                                management. Students will critically evaluate      understand how organisations must comply
        (30 Credits) - Compulsory                                                                                  current reward theories and practices. It          with employment law, anticipate legal problems
     • People Management and Development                     Metrics, Analytics and Data                          will develop the skills required to research       associated with proposed employment-
        in Business (30 Credits) - Compulsory                 (30 Credits) - Compulsory                            and analyse reward within an organisational        related decisions or plans and defend their
     • Applied Dissertation                                  The module explores the role of HR analytics         context, and to present findings and               organisation against legal actions brought
        (60 Credits) - Compulsory                             in providing an organisation with insights for       recommendations to senior management. It           against them by employees.
     • Reward Management                                     effectively managing and leading employees, so       aims to give students credibility in the subject
        (15 Credits) - Optional                               that business goals can be reached quickly and       of reward, so that they can join, or progress      Employment Relations
     • Performance Management                                efficiently. Students will critically evaluate the   further, in the HR profession.                     (15 Credits) - Optional
        (15 Credits) – Optional                               measurement, collection, analysis and reporting                                                         The module aims to consider the motives,
     • Employee Engagement in Practice                       of data relating to people management and            Performance Management                             cases and underlying dynamics of
        (15 Credits) - Optional                               development. They will explore how metric and        (15 Credits) – Optional                            contemporary employment relations. It
     • Employment Law                                        analytics are used to maximise return on the         The module will develop students’ ability          considers the processes and outcomes of
        (15 Credits) – Optional                               skills and abilities of employees.                   to analyse an organisation’s objectives and        the interactions between the main actors
     • Employment Relations                                                                                       its human resources to determine what              within the employment relationship, with a
        (15 Credits) - Optional                               People Management and Development in                 performance management (PM) strategy               particular focus on the institutions that govern
     • Resourcing and Talent Management                      Business (30 Credits) - Compulsory                   would be appropriate and what processes            employment relations in the UK.
        Practice (15 Credits) - Optional                      The module will enable students to                   would best suit the environment in which
     • Organisation Development                              promote and deliver people management                they operate. Students will be able to explain     Resourcing and Talent Management Practice
        (15 Credits)- Optional                                and development activities to strengthen             and evaluate the different techniques used         (15 Credits) - Optional
     • Effective Coaching and Mentoring                      business performance. Students will develop          in PM and their connection to learning and         The module aims to explore the practical and
        (15 Credits) - Optional                               the confidence to build leadership and               development and performance related pay.           aspects of recruitment, selection, employee
     • Leadership and Management                             management skills, create a good place to            They will be able to conduct a successful          retention and dismissal, and equip students
        Development (15 Credits) - Optional                   work, encourage collaboration and promote            performance interview both from a manager          with the knowledge and skills required for
     • Effective Individual Learning and                     organisational authenticity. The module will         and employee point of view.                        resourcing and talent management within a
        Development (15 Credits) - Optional                   consider how the changing employment                                                                    global context. It will also discuss diversity
     Note: Modules both core and optional, are constantly     landscape is influencing the impact which            Employee Engagement in Practice                    management, employer branding, work–life
     updated and under review. As with most academic          people management and development                    (15 Credits) - Optional                            balance initiatives and innovative approaches
     programmes, please remember that it is possible          activities have on a business.                       The module will develop students’ ability          to job design, in the context of resourcing
     that a module may not be offered in any particular
     year, for instance because too few students opt for                                                           to critically analyse the concept of               and talent management. Students will reflect
     it. Middlesex University reserves the right to vary or   Applied Dissertation                                 employee engagement and its relationship           critically on theory and practice from an ethical
     withdraw any course or module.
                                                              (60 Credits) - Compulsory                            to organisational effectiveness. Students          and professional standpoint.
                                                              The module will enable students to demonstrate       will review what engagement means to
                                                              a critical awareness of people management and        organisations and evaluate a range of              Organisation Development
                                                              development strategies. They will understand         definitions and tools used to measure and          (15 Credits) - Optional
Module Breakdown                                              how research can add value to business, by           enhance engagement and organisational              The module aims to enable students to
                                                              critically reviewing current people management       performance. Students will be able to              develop a critical understanding of the theories
Principles of People Management and                           and development practice. Students will identify     create plans to improve performance that           and historical development of the practice
Development (0 Credits) - Compulsory                          and undertake empirical research into complex        are intended to fit the organisation and be        of organisation development. Students will
The module aims to encourage students to                      business issue from a people management and          sustainable.                                       identify organisational and individual capability




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Postgraduate Guide 2018                                       Business




requirements and align strategy, people and
processes to optimise effectiveness and achieve
organisation goals. They will also design
interventions that drive the appropriate culture,
behaviours, skills, and performance and provide
insight and leadership on change management
strategy, planning and implementation.

Leadership and Management Development
(15 Credits) - Optional
The module aims to develop a critical
understanding of the complexities and
contested nature of leadership and
management, as well as opportunities for
development. It seeks to develop leadership and
management in facilitating organisational, team
and individual change and growth. Students will
draw on knowledge and theory in leadership and
management and learning and development.

Effective Coaching and Mentoring
(15 Credits) - Optional
The module aims to develop knowledge
necessary to design, deliver and evaluate
coaching and mentoring programmes and
services in organisations and their application
in supporting personal and performance
development through an evidence-based
approach.

Effective Individual Learning and
Development (15 Credits) - Optional
The module aims to develop the skills
necessary to design and implement effective
and fit for purpose learning and development
interventions to support personal and
performance development of individuals in
organisations. It will provide students with
strategies and tools required to assess the
impact of learning and development.

Programme Coordinator

Dr. (Ms) Lien Els
e. l.els@mdx.ac.ae
t. +971 (0)4 369 3963




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Postgraduate Guide 2018                                                                                                                                                                             Business




                                                                                                        enhances understanding of markets, and the
MSc Corporate and Marketing Communications                                                              application of critical and analytic methods          Careers and Employability
Intake: September / January                                                                             in solving communications problems;
                                                                                                        ‘Execution’ develops practical skills around
                                                                                                                                                              The MSc Corporate and Marketing
                                                                                                        writing and presenting communications
                                                                                                                                                              Communications is designed to equip
                                                                                                        plans and advertising briefs; and ‘Tools,
                                                                                                                                                              students with the skills and knowledge
                                                                                                        Media and Settings’ contextualizes the use
                                                                                                                                                              to pursue successful careers in
                                                                                                        of both traditional and innovative modes of
                                                                                                                                                              marketing communication roles across
                                                                                                        communication in different settings, whether
                                                                                                                                                              a wide range of different industry
                                                                                                        social, national or global.
                                                                                                                                                              sectors and types of organisation. This
                                                                                                                                                              MSc is for those who wish to develop
                                                                                                        Class Timings and Attendance                          their skills and acquire knowledge to
                                                                                                                                                              build or further their career in private,
                                                                                                        Classes are held at our Dubai Knowledge
                                                                                                                                                              public or charitable organisations.
                                                                                                        Park campus during the working week in the
                                                                                                                                                              Graduates will be equipped to pursue
                                                                                                        evenings between 6:30pm and 9:30pm.
                                                                                                                                                              a career in a range of marketing
Introduction to the Programme                       approach. The course features a number of           This programme offers students the flexibility
                                                                                                                                                              communication positions such as
                                                    different modes of learning that range from         to complete their studies over two years of
                                                                                                                                                              that of Marketing Consultant, Brand
The MSc Corporate and Marketing                     traditional lectures and seminar sessions where     part-time study which is suitable for executives
                                                                                                                                                              Executive and Advertising Executive.
Communications degree is taught within              students will engage with concepts and theories,    and working professionals. Full-time students
                                                                                                                                                              For those students intending to further
Middlesex University’s Marketing, Branding          explore key questions and carry out tasks such      normally attend five (5) evenings per week and
                                                                                                                                                              their education, the MSc Corporate and
and Tourism Department in the Business              as devising and analysing marketing activity.       part-time students two (2) evenings per week
                                                                                                                                                              Marketing Communications will equip
School. This is an exciting programme that will                                                         for the first year and three (3) evenings per
                                                                                                                                                              them with a range of skills required for
give the opportunity to explore contemporary        Why Study MSc Corporate                             week for the second year. The programme is
                                                                                                                                                              doctoral level study.
themes in the theory and practice of                and Marketing Communications?                       divided into study units called modules. Part-
                                                                                                                                                              The University Careers and Employability
corporate marketing communication, within                                                               time students complete 60 modules credits
                                                                                                                                                              Service offers postgraduate students
an established and intellectually rigorous          Across multiple sectors the utilisation of multi-   per year in the Autumn and Winter terms, plus
                                                                                                                                                              support in planning their career. The
context and framework. Research continues           channel communication strategies is growing         completing a dissertation in the Spring term of
                                                                                                                                                              Chartered Institute of Marketing,
to show that organisations are looking for          and with this so is demand for professionals        the second year. Full-time students complete
                                                                                                                                                              Institute of Direct Marketing, Institute
marketing communication professionals who           with expertise in this exciting field. Reflecting   all 180 modules credits in one academic year.
                                                                                                                                                              of Practitioners in Advertising and many
have not only theoretical understanding but         this need for a more corporate perspective          Attending scheduled weekly classes is an
                                                                                                                                                              other professional bodies offer career
also the skills and competences to apply this       and strategic approach to communications            important requirement for completion of this
                                                                                                                                                              support to members and highlight job
knowledge in real life. In response to this need,   this course, developed with industry experts,       programme.
                                                                                                                                                              opportunities for all graduates.
the MSc programme combines conceptual and           is designed for practitioners seeking career
theoretical thinking with the opportunity to        development, and recent graduates with a            Programme Content
develop practical insight and application.          background in marketing, media, management                                                             be available as Optional modules. These will
                                                    or social sciences. The course also has a           The MSc Corporate and Marketing                    typically last for one term. In addition to these
The course allows students to choose from           strong emphasis on the application of theory        Communications programme will be offered           modules, candidates will complete a 60 credit
a range of optional modules which build             to practice, and employs a range of interactive     in full-time (lasting 1 year) and part-time        contextual research methods and dissertation
upon the content of the core modules and            and problem based learning approaches               (2 years) study modes. The programme will          module that will result in the submission a
explore more specialised and niche aspects          including real-life case studies, problem-          consist of two compulsory modules that             research report on an approved topic.
of communications. Students will have               solving exercises and a residential with industry   students will complete over an academic year,      A variety of learning, teaching and assessment
options to choose from different aspects of         professionals.                                      each worth 30 credits.                             strategies are employed in order to enhance
communication, for instance, (a) focus on                                                               Year long modules will provide students with       the student experience and ensure that as wide
marketing communications; (b) consumers and         The course focuses on three strands key to          more time to assimilate the subject matter in      a range as possible of appropriate skills and
stakeholders; (c) strategic communications          the field; ‘Strategic Analysis and Thinking’        each module. A range of 15 credit modules will     learning outcomes are met.




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                                                              domains. Students will examine a range of           Consumer Psychology (15 Credits) - Optional        then prepare reports and communicate the
     Modules                                                  models used in persuasion in traditional media      Consumer psychology is interested in               results of the data analysis in order to assist
                                                              as well as the challenges and opportunities         understanding how and why individuals and          decision-making and strategy development.
     •C  ommunication, Persuasion and Media                  presented with the growth of new media              groups engage in consumption activities.
        Strategy (30 Credits) - Compulsory                    channels. As a core module on the programme,        Understanding consumers is essential for           Cross-Cultural Communication for Global
     • Strategic Brand Management                            there will be clear links to other modules of       business and marketing professionals.              Brands (15 Credits) – Optional
        (30 Credits) - Compulsory                             study, allowing students to develop a deeper        Identifying consumers’ personality attributes,     The ability to communicate in culturally
     • Consumer Psychology                                   appreciation of the importance of brand             motives and lifestyles, their attitudes and        diverse settings has become a key prerequisite
        (15 Credits) - Optional                               message structure and content as it reaches         behaviours as well as other external influences    of successful global brands. Although there
     • Creative Strategy in Advertising                      diverse audiences.                                  like culture and reference groups, helps           is a worldwide convergence of technology,
        (15 Credits) – Optional                                                                                   organisations to segment markets and create        media and financial systems, globalisation has
     • Brand Analytics: Methods and                          Given the competitive nature of the                 marketing strategies relevant to the needs of      not consistently produced globally uniform
        Strategies (15 Credits) - Optional                    marketplace, it is incumbent on marketers           the target markets. The aim of the module is       consumers; global brands often encounter
     • Cross-Cultural Communication for                      to design message strategies that can               to explain the psychological foundations that      unfamiliar challenges in specific regions or
        Global Brands (15 Credits) – Optional                 be heard above the ‘noise’ of competing             direct consumers to choose products, services,     parts of the world. This module examines the
     • Communication for Social Change                       organisations and brands. To that end,              experiences or ideas in order to satisfy their     discipline of cross-cultural communications in
        (15 Credits) - Optional                               students will develop strategies for the creative   needs and wants. Students will be equipped         relation to global marketing. It is concerned
     • Public Relations and Crisis                           use of media channels to devise persuasive          with advanced knowledge of consumer                with the development, implementation and
        Communication                                         message campaigns and thereby gain relevant         psychology and learn how to influence              evaluation of marketing communication
        (15 Credits) - Optional                               employment skills for a range of industry           consumer behaviour in order to market              activities across a diverse range of cultural
     • Experiential Marketing and Events                     sectors.                                            products successfully.                             settings. Students in this module will consider
        (15 Credits) - Optional                                                                                                                                      how cultural values influence, and can be
     • Guerrilla Marketing, Celebrity                        Strategic Brand Management                          Creative Strategy in Advertising                   reflected in, global communication programs.
        Endorsement and Promotion                             (30 Credits) - Compulsory                           (15 Credits) – Optional                            Message creation, execution and the available
        (15 Credits) - Optional                               Brands play a key role in the creation of value     Given the very dynamic nature of the               vehicles of message distribution will be
     • Research Methods and Dissertation                     for businesses of all kinds. The techniques         advertising and communications industry, the       evaluated across different cultural contexts.
        (60 Credits) - Compulsory                             of brand management can be applied to               module will closely mirror innovations and         Through exposure to a wide range of real-life
                                                              products, services, companies, not-for-profit       approaches used in practice. The experiential      examples, students will be able to design
     Note: Modules both core and optional, are constantly     organisations, places, and people. Strategic        focus of the module will adopt a ‘hands on’        comprehensive communication solutions to
     updated and under review. As with most academic
     programmes, please remember that it is possible          brand management enables brands to connect          approach to advertising, where students will be    boost brand shares globally.
     that a module may not be offered in any particular       with consumers and other stakeholder                required to engage in the process of analysing,
     year, for instance because too few students opt for
     it. Middlesex University reserves the right to vary or
                                                              audiences on both emotional and functional          critiquing as well as creating advertising         Communication for Social Change
     withdraw any course or module.                           levels. Managing brands strategically involves      communication across a range of traditional        (15 Credits) - Optional
                                                              developing a clear and compelling positioning       and digital media channels. The module             Never before have social issues been more at
                                                              for the brand and then implementing                 content will give students both a theoretical      the forefront of public and private discourse
                                                              persuasive brand-building campaigns to              and practical exposure to creative strategies in   than at present. This module examines the
                                                              enhance brand value both for the brand owner        advertising, allowing the development of skills    application of marketing communication
Module Breakdown                                              and for the brand audience.                         relevant to current and future employment          principles, frameworks and techniques to
                                                              The aim of the module is to equip students          opportunities in the creative industry sector.     the solution of social problems. It is oriented
Communication, Persuasion and Media                           with the key skills required for the strategic                                                         towards changing the world to a ‘better place’
Strategy (30 Credits) - Compulsory                            management of brands. Beginning with                Brand Analytics: Methods and Strategies            rather than improving a brand’s positioning
This module is designed provide a theoretical                 definitions of what a brand is, the module          (15 Credits) - Optional                            and enhancing market shares. From efforts
and practical understanding of persuasion                     introduces students to the core concepts            The aim of this module is to develop students’     to fight childhood obesity to programmes
theory and its broad application in the context               of branding and provides a wide range of            ability to measure, predict, and critically        designed to prevent the spread of infectious
of integrated marketing communications                        analytical tools and frameworks for the analysis    evaluate key performance indicators of brands.     diseases and eradicate poverty, students will
in both commercial and social marketing                       of brands.                                          Students will collect and analyse data, and        delve into both the theoretical context and




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practical applications related to the use of        marketing immerses consumers within the            of the challenges and opportunities presented    completion of their dissertation. It enables
communications in effecting social change.          product by engaging as many other human            with the growth of new media channels.           students to demonstrate proficiency in relation
Fundamental to the module’s approach is             senses as possible. To that end students                                                            to scoping the issue(s)/problems, consideration
an understanding that successful social             will develop insights into how experiential        Research Methods and Dissertation                of appropriate literature, collection and
change programmes require communication             marketing activities create a mutually             (60 Credits) - Compulsory                        analysis of data, and developing specific
interventions at multiple levels. With this         beneficial and authentic interaction between       This module aims to assist students to develop   recommendations or conclusions in relation to
in mind, students will learn to design              customers and brands. Further, given the           an understanding of the research process and     the research project.
comprehensive communication solutions               competitive nature of the marketplace there is     to conduct research leading to successful
to influence downstream, upstream and               increasing pressure for marketers to develop
midstream target audiences. They will further       highly effective campaigns and techniques,
produce communication material such as news         consequently the module content will develop
releases, tweets and/or videos to support their     and enhance student knowledge and skills
campaign strategy.                                  appropriate for the workplace and employer
                                                    demands in a range of industries.
Public Relations and Crisis Communication
(15 Credits) - Optional                             Guerrilla Marketing, Celebrity Endorsement
Students will gain a solid grounding in the         and Promotion (15 Credits) - Optional
theory and practice of Public Relations             Modern technology has been significantly
and develop intellectual abilities, skills and      shaping the ways businesses do marketing,
knowledge needed to strategically manage            especially in terms of promotional activities.
the reputation of brands and organisations,         The issues of increased promotional
add value to their commercial success and           ‘clutter’ have affected consumer attention
support their goals. Students will explore the      to advertising messages and in some cases
most effective use of PR tools such as media        negatively influenced attitudes towards brand
relations when looking at managing public           messages. In such circumstances, traditional
perceptions during moments of organisational        marketing finds itself ineffective and requires
or individual crisis; as well as develop specific   unconventional and more creative approaches
skills of storytelling and writing for media        to enable organisations to reach and influence
across traditional and digital media channels.      target audiences.

The module will explore the wider cultural          This module will explore the theoretical and
and societal landscape in which PR operates,        practical applications of guerrilla marketing
touching on areas such as celebrity, power and      and present them in conjunction with more
the impact of globalisation. The content will       conventional approaches to promotion that
build upon the knowledge and skills from core       use celebrities as brand ambassadors and
modules and will appeal to students seeking to      spokespersons to act as ‘lures’ for target
explore opportunities of employment within PR       audiences. Students will examine the process
and communications related organisations.           by which guerrilla marketing tactics use
                                                    unconventional approaches, employing a
Experiential Marketing and Events                   combination of tools as an offensive strategy to
(15 Credits) - Optional                             reach target customers rather than reliance on
The module presents a contemporary                  large marketing budgets.                           Programme Coordinator
exploration of experiential and event marketing
strategies and tactics. Whilst traditional          Further, students will develop understanding of    Dr. (Mr) Vijay Pujari
advertising verbally and visually communicates      different promotional approaches used within       e. v.pujari@mdx.ac.ae
the brand and product benefits, experiential        traditional media, as well as an appreciation      t. +971 (0)4 369 3966




34   Middlesex University Dubai                                                                                                                                                      www.mdx.ac.ae   35
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                                                                                                     Why Study MSc Digital Marketing?
MSc Digital Marketing                                                                                                                                       Careers and Employability
Intake: September                                                                                    The MSc Digital Marketing aims to prepare
                                                                                                     students for successful employment by                  The programme is designed to equip
                                                                                                     encouraging the development of a range of              students with the skills and knowledge
                                                                                                     skills that will enable them to work effectively,      to pursue successful careers in digital
                                                                                                     both collaboratively and individually. It is           marketing roles across a wide range
                                                                                                     designed to develop students’ understanding            of different industry sectors and
                                                                                                     of Digital Marketing and its integration into an       types of organisation. This MSc is for
                                                                                                     organisation’s overall marketing strategy.             those who wish to develop their skills
                                                                                                                                                            and acquire knowledge to build or
                                                                                                     The MSc Digital Marketing will help students           further their career in private, public
                                                                                                     with no or a limited knowledge of Digital              or charitable organisations. Graduates
                                                                                                     Marketing to develop an advanced level of              will be equipped with general and
                                                                                                     understanding and critical reflection of the           specialised knowledge to become Digital
                                                                                                     key marketing and digital marketing theories,          Entrepreneurs or pursue a career in a
                                                                                                     frameworks and tools across a diverse range of         range of digital marketing positions such
                                                                                                     industry sectors. Students will learn to apply         as that of Digital Marketing Consultant,
                                                                                                     this knowledge to complex strategic issues             Digital Campaign Manager and Social
                                                                                                     based on leading edge research and practice            Media Analyst. For those students
                                                                                                     in the field.                                          intending to further their education,
                                                                                                                                                            the MSc in Digital Marketing will equip
                                                                                                     On successful completion of this programme,            them with a range of skills required for
                                                                                                     graduates will be able to critically evaluate          Doctoral level study.
                                                                                                     particular situations, to problem solve, to write
Introduction to the Programme                    the application of theory to practice, in subject   clearly and analytically, to work together and         The University Careers and Employability
                                                 areas such as e-marketing, social media,            independently and to communicate. They will            Service offers postgraduate students
The MSc Digital Marketing degree is taught       analytics, consumer psychology and digital          be able to retrieve and synthesise information         support in planning their career. The
within Middlesex University’s Marketing,         advertising. It has been designed for graduates     from a diverse range of sources to develop well-       Chartered Institute of Marketing,
Branding and Tourism Department in               who have studies in fields such as marketing,       informed and justified solutions to marketing          Institute of Direct Marketing, Institute
the Business School. This is an exciting         media, management and social sciences, as           and digital marketing challenges.                      of Practitioners in Advertising and many
programme that will give students the            well as professionals working in marketing
                                                                                                                                                            other professional bodies offer career
opportunity to explore Digital Marketing         across public, private and voluntary sectors        The achievement of these aims will provide             support to members and highlight job
theory and tools within an established and       seeking specialist knowledge and career             our MSc Digital Marketing graduates with the           opportunities for all graduates.
intellectually rigorous context and framework.   development.                                        knowledge and skills required to build a career
It will provide a diverse range of knowledge,    Embedding an understanding of digital               in Digital Marketing. Whether our graduates
competences and skills required to become        marketing strategies, dynamics and platforms,       wish to work as Digital Marketing Managers
Professional Digital Marketers. In response      you will take the knowledge and skills              or Digital Campaign Managers or Social              Class Timings and Attendance
to the need of Digital Marketing professionals   developed on the course and apply them to a         Media Analysts or Digital Entrepreneurs, the
in contemporary world, the MSc programme         variety of practice based activities, including     programme will allow them to acquire both           The University Academic Calendar consists of
combines conceptual and theoretical thinking     the use of real-life case studies, and a            general and specialised knowledge required to       two (2) terms per academic year. New students
with the opportunity to develop practical        residential week with industry professionals.       start building their chosen careers. The choice     are admitted to the academic year starting in
insight and application.                         There is also the opportunity to incorporate a      of dissertation will provide students with an       Autumn (September) or in Winter (January) of
                                                 6 month industry placement into your learning,      opportunity to further develop specialist skills    each year.
This course offers a comprehensive take on       enhancing the opportunity to integrate theory       and knowledge in a field they are particularly      Classes are held at our Dubai Knowledge Park
digital marketing with a strong emphasis on      and practice.                                       interested in.                                      campus during the week (Sunday to Thursday)




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between 6:30pm to 9:30pm. You will be                                                                           aim of this module is to provide a systematic       that are increasingly important for all types
expected to attend one session per week per            Modules                                                  process and an analytical tool-kit that can         of organisations. The analysis of such data
module. In addition to the classes you will                                                                     deliver this success to a range of industries       provides insights that are useful in marketing,
have a dedicated supervisor to assist you with                                                                  and organisations. Students will learn how          social analysis, outreach, product development,
your action research project and the writing           •M  arketing Strategy, Leadership and                   to minimise the uncertainties surrounding           web site optimization, web design and ROI
of your Dissertation. Attending scheduled                 Planning (30 Credits) - Compulsory                    marketing decisions through an analysis of          analysis. The module equips students with
weekly classes is an important requirement for         • E-Marketing and Social Media                          market trends, competitive intelligence and         knowledge, tools and methods to maximize
completion of this programme.                             Management                                            informed judgement. They will assess an             the business value of social media data. It
                                                          (30 Credits) - Compulsory                             organisation’s capability to design and deliver     covers the process of identifying the right
Programme Content                                      • Digital and Social Media Analytics                    marketing strategies to meet expansion targets.     unstructured data, analysing it and acting on
                                                          (15 Credits) - Compulsory                             They will develop and monitor strategies that       the gained knowledge. This module further
The MSc Digital Marketing programme will be            • Digital Advertising                                   can make a difference between high and              provides students with the opportunity to
offered in full-time (lasting 1 year) and part-           (15 Credits) - Compulsory                             low performance in the market, including            become familiar with contemporary research
time (2 years) study modes. The programme              • Consumer Psychology                                   competitive positioning, growth and digitally       techniques for data analytics such as web
will consist of four compulsory modules that              (15 Credits) - Optional                               orientated strategies. They will learn how to       traffic analysis tools, social network analysis,
students will complete over an academic year.          • Entrepreneurship in the Digital sector                improve and maximise their leadership style         social media harvesting and search engine
Yearlong modules will provide students with               (15 Credits) – Optional                               to aid decision-thinking, inspire people and        optimisation.
more time to assimilate the subject matter in          • Multichannel Marketing Management                     achieve business goals.
each module. A range of 15 credit modules will            (15 Credits) - Optional                                                                                   Digital Advertising (15 Credits) - Compulsory
be available as Optional modules. These will           • Innovation-Driven Marketing                           E-Marketing and Social Media Management             Given that digital media is the fastest growing
typically last for one term. In addition to these         (15 Credits) – Optional                               (30 Credits) - Compulsory                           marketing channel, the aim of this module is to
modules, candidates will complete a 60 credit          • Internship in the Digital Sector                      With the continuous growth of digital               equip students with the skills and knowledge
contextual research methods and dissertation              (15 Credits) - Optional                               technologies, we are now living in a fast-          required for a potential career in digital
module that will result in the submission a            • Professional Practice                                 moving digital age. This complex scenario           advertising and related fields. The module will
research report on an approved topic.                     (15 Credits) - Optional                               leads marketers to face new challenges and          provide students with an understanding of the
                                                       • Research Methods and Dissertation                     opportunities. The aim of this module is to         role of digital advertising in the marketing of
A variety of learning, teaching and assessment            (60 Credits) - Compulsory                             develop students’ knowledge and skills for          products and services. Specifically, students
strategies are employed in order to enhance                                                                     deeply understanding the emerging digital           will gain detailed knowledge on how to create
                                                       Note: Modules both core and optional, are constantly
the student experience and ensure that as wide         updated and under review. As with most academic
                                                                                                                landscape and developing the roadmap to             successful digital advertising campaigns using
a range as possible of appropriate skills and          programmes, please remember that it is possible          successfully compete in it. The module              a range of digital advertising tools and learn
learning outcomes are met.                             that a module may not be offered in any particular       provides a critical overview of digital theories,   several metrics that are undertaken to evaluate
                                                       year, for instance because too few students opt for
                                                       it. Middlesex University reserves the right to vary or   tools, technologies and digital platforms that      the effectiveness of digital advertising.
                                                       withdraw any course or module.                           can be adopted by organisations to improve
                                                                                                                their approach in reaching, acquiring and           Consumer Psychology (15 Credits) - Optional
                                                                                                                retaining customers. Though this module,            Consumer psychology is interested in
                                                                                                                students will be able to understand the key         understanding how and why individuals and
                                                    Module Breakdown                                            aspects of digital, mobile and social media         groups engage in consumption activities.
                                                                                                                theories and frameworks to incorporate digital      Understanding consumers is essential for
                                                    Marketing Strategy, Leadership and Planning                 strategies, tactics and tools.                      business and marketing professionals.
                                                    (30 Credits) - Compulsory                                                                                       Identifying consumers’ personality attributes,
                                                    Firms operate in an increasingly challenging                Digital and Social Media Analytics                  motives and lifestyles, their attitudes and
                                                    business environment, with greater uncertainty,             (15 Credits) - Compulsory                           behaviours as well as other external influences
                                                    intense competition, more informed customers                Digital marketing and social media interaction      like culture and reference groups, helps
                                                    and rapidly changing market trends. In this                 generate a large volume of data (visits, shares,    organisations to segment markets and create
                                                    environment, a well-planned marketing strategy              hits, likes, ratings, friend relationships,         marketing strategies relevant to the needs of
                                                    can be a crucial determinant of success. The                comments, posts, links, web log files etc.)         the target markets. The aim of the module is




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to explain the psychological foundations that     of an organisation’s multichannel proposition       The module will therefore support students in     an understanding of the research process and
direct consumers to choose products, services,    for achieving competitive advantage. They           the process of reflecting on their development,   to conduct research leading to successful
experiences or ideas in order to satisfy their    will further learn to think strategically about     integrating theory and practice, developing       completion of their dissertation. It enables
needs and wants. Students will be equipped        offline and online retailing and apply a range of   their commercial awareness and thus enhance       students to demonstrate proficiency in relation
with advanced knowledge of consumer               marketing principles in choosing and managing       their personal and professional development.      to scoping the issue(s)/problems, consideration
psychology and learn how to influence             physical and virtual channels.                                                                        of appropriate literature, collection and
consumer behaviour in order to market                                                                 Research Methods and Dissertation                 analysis of data, and developing specific
products successfully.                            Innovation-Driven Marketing                         (60 Credits) - Compulsory                         recommendations or conclusions in relation to
                                                  (15 Credits) – Optional                             This module aims to assist students to develop    the research project.
Entrepreneurship in the Digital sector            This module focuses on the challenges
(15 Credits) – Optional                           marketers face innovating and how to succeed.
This module is underpinned by the ethos that      In particular, the aim of this module is to
‘Entrepreneurship’ is now a career choice for     develop students’ knowledge and skills in
many students in these challenging, dynamic       building and fostering innovation throughout
and uncertain times. The recent developments      the organisation and within the marketing
in digital technologies has facilitated a new     function. It will outline the importance of
breed of Entrepreneur for the 21st century- the   brands taking a visionary approach, and
‘E-entrepreneur’ This module is designed to       embedding innovation - through a range of
foster entrepreneurial talent and to encourage    innovation tools and theories - to respond to
entrepreneurial skills underpinned by online      increasingly dynamic marketplaces.
digital technologies as a platform for students
to shape their future careers, income streams     Internship in the Digital Sector
and destinies.                                    (15 Credits) - Optional
                                                  The primary aim of this module is to build
Multichannel Marketing Management                 on students’ academic learning of digital
(15 Credits) - Optional                           marketing by providing them with the
The impact of technology has been immense         opportunity to undertake a period of either
on how products, services, experiences and        paid or unpaid work experience in the digital
ideas are being distributed to consumers.         sector during which they will apply and further
The internet, the mobile and the social media     develop work-related knowledge, skills and
represent new platforms that businesses           capabilities, together with the aptitude to learn
can use as potential channels to distribute       from experience.
their products and services. In this context,
determining the appropriate channel               Professional Practice (15 Credits) - Optional
combination is crucial for organisational         The aim of this module is to build on students’
success.                                          academic learning by providing them with the
The module aims to equip students with an         opportunity to undertake a six month period of
in depth understanding and knowledge of a         work experience. The placement will provide
range of theories and tools for creating an       students with the opportunity to develop
effective multichannel strategy. Students         work-related knowledge, skills and capabilities
will learn how to reduce the risk of selecting    and embed the knowledge and skills they have
inappropriate channels through a systematic       acquired throughout their course.
                                                                                                      Programme Coordinator
analysis of market trends, organisational         The module will integrate work experience
capability and the shopping experience across     into the students’ learning with the aim to         Dr. (Mr) Evangelos Moustakas
different channels. They will address the         maximise its impact on the development of           e. e.moustakas@mdx.ac.ae
factors underpinning the successful integration   skills, knowledge and professional practice.        t. +971 (0)4 433 5637




40   Middlesex University Dubai                                                                                                                                                      www.mdx.ac.ae   41
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