Prepared for Redrow Homes Limited Yorkshire Division and Horncastle Group PLC

Prepared for Redrow Homes Limited Yorkshire Division and Horncastle Group PLC

Prepared for Redrow Homes Limited Yorkshire Division and Horncastle Group PLC Brough Airfield Brough, East Yorkshire Proposed Mixed Use Development Revised Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 January 2013 Author: Karen Smith MIHE Checked & Approved: Robert Greenwood Date: 11 January 2013

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 2 January 2013 Contents Page No Executive Summary ___ 4
1 Introduction ___ 7
2 Policy Context ___ 9
3 The Development ___ 14
4 Travel Plan Framework Objectives & Targets ___ 19
5 Travel Plan Coordinator ___ 26
6 Travel Plan Measures ___ 37
7 Enforcement & Monitoring ___ 50
8 Summary & Conclusions .

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 3 January 2013 Appendices APPENDIX A Figure 1 - Site Location Plan Figure 2 - 2km Walking Radius Figure 3 - 5km Cycling Radius Figure 4 - Local Public Transport Links Figure 5 – Indicative Traffic Survey Cordon Points APPENDIX B Masterplan – Prepared by J R Paley Associates APPENDIX C Travel Plan Marketing Campaign APPENDIX D Revised Annual Action Plan APPENDIX E Sample Questionnaire & End Users Checklist APPENDIX F Travel Information Pack

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 4 January 2013 Executive Summary 1.

This Travel Plan Framework seeks to encourage all future employees of the proposed Commercial Development, located on land adjacent to the BAE Systems premises at Brough, to use alternative sustainable means of travel instead of single occupancy car trips. 2. This revised Travel Plan Framework has been prepared in response to comments made by the Highways Agency (HA) in connection with planning application reference DC/11/04104/STOUTE which is currently being considered by East Riding of Yorkshire Council (ERYC), as Local Planning Authority. 3. This document has been produced to provide all end users with a base upon which to develop their own travel plans and the principles, measures and targets contained within this document will be applicable to all units.

A Site Wide Commercial Travel Plan Coordinator, here after CTPC, will be appointed by Redrow Homes Limited – Yorkshire Division and Horncastle Group PLC, hereafter the developers, to facilitate this Travel Plan and provide assistance to all commercial units. 4. This Travel Plan has been developed in conjunction with the Travel Plan which has been prepared for the adjacent Residential Development whose Travel Plan will be operated by a Site Wide Residential Travel Plan Coordinator, here after RTPC. 5. As part of the Travel Plan process, a Site Wide Steering Group will be formed to coordinate and assist in the implementation of travel plan initiatives throughout the development site.

The Steering Group will be made up of Travel Plan Coordinators from the Commercial and Residential developments along with representatives from East Riding of Yorkshire Council (ERYC) and the Highways Agency (HA). The Steering Group will be responsible for reviewing all Travel Plan targets and initiatives prior to submission to the Local Planning Authority (LPA). The CTPC will be expected to attend the annual Steering Group meeting and provide updates on current progress, annual survey results and suggested initiatives. These will be commented on by the Steering Group and where necessary amendments will be made prior to final submission.

  • Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 5 January 2013 6. In the interest of supporting the proposed Commercial Development, this Travel Plan Framework has been drafted as a stand alone document and could operate independently from the Residential Development. 7. The key actions arising from this plan are:-
  • Not less than 3 months prior to the occupation of the first unit, the developers or their management company will notify the LPA of the appointed CTPC. This person will have responsibility for the implementation of the site wide Framework and will have an overarching role in guiding and coordinating the initiatives for each commercial unit.
  • The CTPC will be appointed to undertake the specific tasks outlined in this document and act as a contact with the LPA and other relevant bodies. The Travel Plan will operate for the first 5 years with formal monitoring following which the Travel Plan will be revised to incorporate the latest site conditions and updated targets. This will require liaison with the Steering Group, LPA and the HA.
  • Due to the varying sizes of the proposed units, not all end users will be expected to produce a bespoke company travel plan. Guidance has been sought from the Department for Transports ‘Guidance on Transport Assessments’ which provides development thresholds for the requirement of a Travel Plan. Those companies exceeding this threshold will be expected to provide a bespoke Travel Plan and appoint a Travel Plan Coordinator (hereafter Company TPC). Those below the thresholds will adhere to the guidance contained within this Travel Plan Framework and will be expected to appoint a Travel Plan Representative (hereafter Company TPR) who will be responsible for liaising with the CTPC. Further details of the roles and responsibilities of the Company TPC and Representative are contained within Section 5 of this Framework. The Framework initiatives and required staff travel surveys will be implemented by the CTPC for all occupied units within 3 months following initial occupation. This will be undertaken in conjunction with the Company TPRs and appointed Company TPCs who will be responsible for distributing the surveys to members of staff. Each new occupier will adopt the targets set out in this Framework Travel Plan upon completion of the staff travel surveys.
  • Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 6 January 2013
  • Once all base line surveys have been completed the CTPC will review and tailor the Travel Plan Framework initiatives to meet with the needs of the individual occupying companies who do not have a bespoke Company Travel Plan. Those that have adopted a bespoke Company Travel Plan will be expected to develop their own measures and initiatives based on those identified within this Framework. All initiatives will be discussed and agreed at the first Steering Group meeting which will be organised on a mutually agreeable date following the base line travel surveys. All companies eligible to produce a bespoke company travel plan will provide the CTPC with a break down of their proposed initiatives/measures so that they can be discussed at the Steering Group meetings. Any amendments will be relayed as required.
  • The CTPC and Company TPCs shall adhere to the targets set out within this document and produce an Action Plan which will include an annual program of measures designed to help achieve the annual Travel Plan targets on travel mode share detailed in Section 4.3 of this Framework. It will clearly set out the tasks involved, the person(s) responsible, and dates by which the measures will be achieved.

The CTPC and Company TPCs shall undertake a review of their respective Travel Plans which will include a resurvey of travel habits and an update to the Travel Plan and Action Plan. This will be undertaken within 3 months of the completion of the annual surveys. Any alterations to the approved targets and measures contained within this Framework will be agreed by all parties of the Steering Group including the LPA and HA prior to implementation. All potential units or new tenants will be informed that the site operates a Travel Plan and that as part of their lease agreement or conveyance they will be required to adhere to the implemented initiatives and targets contained within this document.

Base line surveys for new occupants will be carried out within 3 months of occupation, unless they occupy within 3 months prior to the annual survey, in which case they will participate in the annual survey only and there after annually.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 7 January 2013 1 Introduction 1.1 Sanderson Associates (CE) Ltd have been appointed Redrow Homes Limited – Yorkshire Division and Horncastle Group PLC, hereafter the developers, to prepare this Travel Plan Framework in support of a planning application for the construction of a mixed use development on a site located adjacent to the BAE Systems premises at Brough. A site location plan can be found within Appendix A (Figure 1) to the rear of this framework.

1.2 This document has been produced to provide all commercial end users with a basis on which to develop their own travel plans and the principles, measures and targets contained within this document will be applicable to all commercial units.

A Site Wide Commercial Travel Plan Coordinator, here after CTPC, will be appointed by the developers to facilitate this Travel Plan and provide assistance to all commercial units. 1.3 A separate Site Wide Residential Travel Plan has been developed in conjunction with this document which will be monitored and implemented by a RTPC. Although these documents have been developed in conjunction, they will act as standalone documents.

1.4 In the interest of coordinating travel plan implementation, a Steering Group will be formed to coordinate targets, initiatives and measures for the whole development site. Members of the Steering Group will include ERYC, the HA and the CTPC/RTPC. All current progress, proposed measures/initiatives for each development will be discussed at the meetings which will be timed to allow submission of the Annual Monitoring Report to the LPA. This will ensure a comprehensive approach to travel planning which will promote good practice between within the development site.

1.5 Due to the varying sizes of the proposed units, not all end users will be expected to produce a bespoke company travel plan.

Guidance has been sought from the Department for Transports ‘Guidance on Transport Assessments’ which provides development thresholds for the requirement of a Travel Plan.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 8 January 2013 1.6 Those companies exceeding this threshold will be expected to provide a bespoke Travel Plan and appoint a Travel Plan Coordinator (hereafter Company TPC). Those below the thresholds will adhere to the guidance contained within this Travel Plan Framework and will be expected to appoint a Travel Plan Representative (hereafter Company TPR) who will be responsible for liaising with the CTPC. Further details of the roles and responsibilities of the Company TPC and Company TPR are contained within Section 5 of this Framework.

1.7 The developers acknowledge their wider responsibilities to encourage a sustainable development which will contribute to reducing congestion and help the viability and attractiveness of the overall development. In a wider sense the Travel Plan will also aid in protecting the general environment. 1.8 This Travel Plan Framework also sets out the facilities which will be incorporated into the development to encourage future occupiers to use sustainable transport along with initiatives that should be adopted by the CTPC and respective Company TPCs.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 9 January 2013 2 Policy Context 2.1 National Policy 2.1.1 The publication of National Planning Policy Framework (NPPF) on 27 March 2012 provides the most up to date guidance on sustainable transport and its role within the planning system. 2.1.2 Section 4 of NPPF relates to Promoting Sustainable Transport and the key objectives which are pertinent to this development are set out below:
  • Balancing the transport system in favour of sustainable transport modes, giving people a real choice about how they travel.
  • Locating developments which generate significant movements in areas where the need to travel will be minimised and the use of sustainable transport modes can be maximised.
  • Protect and exploit opportunities for the use of sustainable transport modes for the movement of goods or people.
  • Promote a mix of uses to provide opportunities to undertake day-to-day activities on site by locating key facilities such as primary schools and local shops within walking distance of most properties.
  • If setting parking standards LPA’s should take into account, accessibility of the site; type, mix and use; availability of public transport; car ownership levels and an overall need to reduce the use of high-emission vehicles. 2.1.3 Annex 1 of NPPF (Paragraph 214) advises that for 12 months from the day of publication full weight may continue to be given to relevant policies adopted since 2004 when making decision on development proposals. For this reason the main points relating to other national planning policies are still summarised in the following section.

2.1.4 The main sources of national policy that are still relevant to this development proposal in terms of transport are set out in Planning Policy Statement (PPS) 1: Delivering Sustainable Development, Planning Policy Guidance Note (PPG) 13: Transport and the DfT White Paper entitled ‘The Future of Transport – A Network for 2030’.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 10 January 2013 2.1.5 PPS1 sets out the Government’s latest policy on a number of key issues such as urban regeneration, social inclusion, design and sustainability. 2.1.6 The key objectives from PPS1 in relation to transport are as follows:
  • Sustainable development should be pursued in an integrated manner;
  • Developments should be encouraged which reduce the need to travel by private car;
  • Provide for improved access for all by ensuring that new development is located where everyone can access services or facilities on foot, bicycle or public transport rather than having to rely on access by car;
  • Promote high quality inclusive design in the layout of new developments;
  • Seek to reduce social inequalities;
  • Promote policies that reduce energy use, reduce emissions (for example, by encouraging patterns of development which reduce the need to travel by private car, or reduce the impact of moving freight, promote the development of renewable energy resources, and take climate change impacts into account in the location and design of development.
  • Promote developments in locations that allow the creation of linkages between different uses to create sense of place and vibrant places;
  • Focus developments that attract a large number of people in existing centres to promote their vitality, social inclusion and more sustainable patterns of transport;
  • Planning should actively manage patterns of urban growth to make the fullest use of public transport and focus development in existing centres and near to major public transport facilities.

2.1.7 PPG13: Transport provides advice on how Local Authorities should integrate transport and land use when planning for all types of development and identifies the need for Travel Plans to accompany planning applications, when they are likely to have significant transport implications.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 11 January 2013 2.1.8 The key aims of PPG13 are to:
  • Promote more sustainable transport choices for both people and for moving freight.
  • Promote accessibility to jobs, shopping, leisure facilities and services by public transport, walking and cycling.
  • Reduce the need to travel especially by private car. 2.1.9 The key planning objective is set out in paragraph 19, which states: ‘Jobs, shopping, leisure facilities and services are accessible by public transport, walking and cycling. This is important for all, but especially for those who do not have regular use of a car, and to promote social inclusion. 2.1.10 In terms of public transport accessibility PPG13 states that: ‘The likely availability and use of public transport is a very important ingredient in determining locational policies designed to reduce the need for travel by car. 2.1.11 In terms of walking PPG13 states that: ‘Walking is the most important mode of travel at the local level and offers the greatest potential to replace short car trips, particularly under 2 kilometres. Walking also forms an often forgotten part of all longer journeys by public transport and car.’ 2.1.12 In terms of cycling PPG13 states that: ‘Cycling also has potential to substitute for short car trips, particularly those under 5km, and to form part of a longer journey by public transport.

2.1.13 The ‘A Network for 2030’ White Paper document published in July 2004 sets out the Government’s long term strategy for transport for the next 25 to 30 years. The main objectives of the White Paper are to deal with the pressures of increasing demand for travel without compromising the Governments’ environmental, economic and social objectives.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 12 January 2013 2.1.14 The White Paper states that: It is essential that planning and transport policies are closely co-ordinated to produce more sustainable patterns of development and travel.’ And “Ensure that choices on transport are made alongside other decisions that have an impact on transport, particularly housing and regeneration, at the national, regional and local level.” 2.2 Local Policy 2.2.1 With respect to Local Policy the main sources of information that are relevant to this development proposal in terms of transport are set out in the East Riding’s Local Development Framework and the Yorkshire & Humber Regional Spatial Strategy.

Each document has indentified a number of key objectives which have been formulated to promote sustainable economic growth within the local area and the region as a whole.

Local Development Framework 2.2.2 The Local Development Framework (LDF) has been developed to facilitate and manage growth within the region up until 2026. The ‘Preferred Approach Core Strategy’ document, which forms part of the of the LDF, seeks to focus on the East Riding’s specific and diverse built and natural environment and the needs of its people, communities and businesses. The key aim of the LDF is: “To sustain and create thriving, vibrant and sustainable communities in which everyone can enjoy a high quality of life” 2.2.3 This aim is complemented by six key sustainability principles which are set out below:
  • Build strong and inclusive urban and rural communities which reflect our culture, now and in the future;
  • Ensure that the East Riding is well managed;
  • Protect and enhance the quality of our towns and villages;
  • Provide quality environments;
  • Be economically prosperous; and
  • Provide services which meet the people’s needs and are accessible to all.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 13 January 2013 2.2.4 Each of these principles will help to ensure that the future development of the East Riding will not only be sustainable in nature but also enable access and connectivity between the city regions creating strong economic ties. Regional Spatial Strategy 2.2.5 It is appreciated that by way of a letter dated 27th May 2010 the Secretary of State confirmed the intention of the government to abolish Regional Spatial Strategies but, given the broad consistency of the RSS with national guidance, it is not considered that this changes the policy position to a material extent in the context of this proposal and the national thrust to provide sustainable development.

Policy T1 of the Regional Spatial Strategy (RSS) states “transport assessments accompanying planning applications, should be informed by the public transport accessibility criteria in Tables 13.8 and 13.9 to ensure development is appropriately located”.

2.2.6 The strategy states “Developments should be planned to enhance the viability of existing public transport” 2.2.7 The salient themes of tables 13.8 and 13.9 of the strategy are as follows:
  • Minimising the walking distance from employment areas to the nearest bus stops and sustainable transport opportunities;
  • Promotion and encouragement of the use of existing public transport facilities;
  • Consideration of the existing surrounding population available to reach a development by sustainable modes of transport.
  • 2.2.8 A summary of the main transport initiatives set out in the strategy are as follows:
  • Giving priority to improvements to public transport
  • The use by employers of Travel Plans, which include modal share targets and encourage more flexible working and school hours
  • Incentives to use public transport at new developments
  • Improved facilities for cyclists and pedestrians
  • Using wider travel options such as Bus Initiatives and safe routes to schools
  • Encouragement of travel awareness campaigns, car clubs and car sharing
  • Encouraging a shift from car-based to public transport-based commuting

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 14 January 2013 3 The Development 3.1 The development proposals comprise a wide variety of uses covering residential, retail (food and non-food), commercial, employment, leisure, healthcare, food & drink and public transport elements all of which are shown on the indicative Masterplan which has been prepared by J R Paley Associates and is attached at Appendix B at the rear of this report. A detailed list of the proposed development elements is provided below along with the corresponding use classification and floor areas/unit numbers etc.

where appropriate. This list has been the subject of change during the planning process and negotiation and discussion with the Local Planning Authority.

  • Residential Units – C3 Up to 750
  • Supermarket – A1 3250 m2 approx
  • Office/Trade/Warehouse/Production) – B1,B2, B8 2787 m2
  • DIY Superstore – A1 2415 m2
  • Drive Through Restaurant – A3/A4 372 m2
  • Restaurants – A3 745 m2
  • Pub – A3 697 m2
  • Hotel – C1 2323 m2
  • Nursery – D1 929 m2
  • Start up units – B1 505 m2
  • Offices – B1 1858 m2
  • Car Showroom – sui generis 1394 m2
  • Care Homes – C2 60 bed approx
  • Health care units – D1 1301 m2 total
  • Petrol Filling Station – sui generis 4 pumps 3.2 The development proposals also incorporate the construction of Phase 3 of the Brough Relief Road which will provide a connection between Phase 2 (bridging the Hull – Selby railway) to the north and Saltgrounds Road/Skillings Lane to the west adjacent to the BAE Systems premises. Phase 2 of the Brough Relief Road incorporates a bridge over the railway which will also provide a through link from the site towards Welton Road and the A63 further north.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 15 January 2013 3.3 During the course of the planning application it was established that the residential element of the development would give rise to the need for additional primary school places. It was also predicted that this demand could not be met at existing facilities even with expansion. 3.4 The development proposals have, therefore, been amended to include a primary school within the site. The proposals are for a single form entry facility with 25 – 30 children per year giving rise to circa 180 pupils in total.

  • 3.5 As would be expected, a development of this scale and nature will be progressed on a phased approach and each phase is detailed below:-
  • Phase 1 Principal Infrastructure – Spring/Summer 2013 Phase 2 Brough Relief Road - bridge construction Construction of haul road from Skillings Lane Early drainage/culvert works Ecological mitigation
  • Phase 2 – 2013 – 2015 Foodstore construction Phase 1 residential circa 200 units Early public transport interchange works Drainage works Phase 3 Brough Relief Road completed Primary School
  • Phase 3 – 2015 – 2018 Commencement of commercial units Off-site Highways Improvements Phase 2 residential circa 350 units
  • Phase 4 – 2018 – 2021 On-going commercial development Phase 3 residential circa 250 units 3.6 In order to influence transport choice and to provide improved access to public transport for all, a Public Transport Interchange will be provided close to the rail station which will allow buses to pick-up and drop-off passengers clear of the public highway.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 16 January 2013 3.7 Appropriate waiting facilities will be provided along with 30 car parking spaces and a secure cycle storage facility for use by bus and rail users. This is programmed to be delivered in the initial stages of the development alongside the construction of the proposed foodstore and Phase 1 of the residential development. 3.8 Discussions are on-going with local bus service providers in order to secure bus penetration into the development via the Brough Relief Road route. Appropriate facilities, including location of bus stops etc, will also be agreed along this route and ERYC and the HA will be kept informed of the progress of these negotiations.

3.9 The residential element of the site is predominantly situated to the east of the proposed Brough Relief Road with the Commercial element to the west. This is considered to be the most appropriate layout as this will enable and actively encourage linked trips to the existing shops and other facilities in the centre of Brough around the Welton Road/Skillings Lane area. 3.10 Extensive pedestrian links are proposed throughout the development and the existing Ings Lane is being retained along its alignment with the number of vehicle crossing points kept to a minimum to preserve its footpath status.

3.11 No vehicle link is proposed from the site to Common Lane to the north-east of the site which would necessitate crossing the railway. Vehicle access to land further south of the site boundary will be accommodated within the residential layout. Negotiations are underway with Network Rail on several matters and the developers have advised that the development would facilitate the potential downgrading of the Common Lane level crossing to one which only serves pedestrians and cyclists if considered beneficial. 3.12 Revised access arrangements are also being considered to the BAE landholding and the office park at the north-eastern corner of Skillings Lane and Saltgrounds Road.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 17 January 2013 3.13 It is proposed to provide car parking for both residential and commercial areas in line with the guidance provided by the LPA, details of which will be included in subsequent Reserved Matters applications. 3.14 The only Member approved document relating to car parking is the Council’s Highways Design Guide which was approved in 2000. However, the focus of this document is on residential development and also bearing in mind the age of this document the Council has confirmed that it also gives significant weight to the guidance contained in other documents such as the English Partnerships May 2006 publication “Car Parking – What Works Where” and Manual for Streets 1 and 2.

3.15 The very recently issued NPPF requires every local authority to prepare a local plan, Paragraph 153 refers. This also details the importance of Supplementary Planning Documents in this process and it has been confirmed by the Council that an SPD covering parking standards is under development. Bearing in mind the 10 year build programme for this site it is likely that this SPD will be the key document at the time when future applications for approval of Reserved Matters are being prepared and submitted to the LPA and when the majority of the site is under construction.

3.16 It is not, therefore, considered possible to provide a reliable indication of the level of parking provision at this stage.

This matter will be dealt with as part of future Reserved Matters planning applications and will be a topic of discussion at the Steering Group meetings. 3.17 It is, therefore, proposed that car parking will be provided in line with the Council’s standards at the time of any Reserved Matters applications. However, over-provision of car parking will not take place within this development and the Travel Plan measures along with the responsibilities of the CTPC will focus on increasing the accessibility to public transport links and promoting the significant benefits of car sharing as ways to minimise single person car journeys for both staff and customers.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 18 January 2013 3.18 It is considered that the overall development meets the requirements of NPPF in that the wide range of opportunities for access to employment, primary education, shopping and leisure will meet the requirements for future occupiers of the residential development. 3.19 It is also considered that significant weight should be given to the fact that the above opportunities will also be available to existing residents of Brough who currently have to travel outside of the settlement particularly in terms of shopping.

The proposals will, therefore, fulfil a Travel Planning objective in that the necessity for existing residents to travel invariably by car to other locations to access retail outlets will be reduced.

3.20 The developers have commissioned a Retail Impact Assessment by Planning Potential which agrees with earlier assessments undertaken by England and Lyle, advisors on such matters to ERYC, in that the existing settlement of Brough does not have sufficient retail opportunities and that a significant number of existing residents currently travel to other locations. A substantial number of these trips result in vehicle movements to and from the A63.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 19 January 2013 4 Travel Plan Framework Objectives & Targets 4.1 Travel Plan Objectives 4.1.1 Travel Plans exist to influence travel behaviour towards more sustainable methods of travel by using a mixture of increased transport opportunity, providing information, persuasion and incentive.

4.1.2 This Travel Plan contains appropriate measures to help improve the environment by reducing the number of trips made to and from the development by the private car. Realistic targets shall be set for the reduction of car-borne trips and a shift to more sustainable modes of transport.

4.1.3 The main objectives of the Travel Plan Framework are as follows:
  • To maximise the accessibility of the site by means other than the private car
  • To encourage all employees to travel to and from the site via alternative means other than the car.
  • To make employees aware of the benefits to be derived from the Travel Plan.
  • To minimise the level of vehicular traffic generated by the site.
  • To enable the development to protect and enhance the environment. 4.1.4 With respect to objective 1 above, the development proposal encompasses a range of infrastructure improvement measures which will be provided to enhance accessibility via alternative modes to the car; these include new bus routes and stops, cycle and pedestrian links throughout the site and onto the wider network and a bicycle hub for use by customers and employees.

4.1.5 The second objective will be supported by a marketing campaign which is based on the provision of information to encourage a positive shift from single occupancy vehicles to more sustainable travel modes. This information would be distributed through a network of Travel Plan Coordinators and Travel Plan Representatives and will be undertaken on a regular basis. A copy of the Travel Plan Marketing Campaign strategy is attached at Appendix C.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 20 January 2013 4.1.6 The third objective will also be monitored through the marketing and communications strategy.

The proposed measures/benefits delivered as part of the Travel Plan will be promoted through marketing materials which will be regularly updated and distributed. Further to this, it is proposed to revise the annual employee travel survey questionnaire (See Appendix E) to include questions relating to the respondents knowledge of the available facilities and whether or not they have used them. It is considered that this feedback approach would provide tangible evidence as to whether the benefits of the Travel Plan are being delivered affectively. The results of the survey will inform the Travel Plan Coordinators as to which facilities require further promotion and help establish a dynamic marketing approach, which will better suit the needs of employees and customers alike.

4.1.7 The fourth objective seeks to reduce the required level of vehicular travel and is partially addressed by the proposed design mix. An extensive study into local retail demand and employment opportunities has concluded that Brough currently under provides in terms of services and facilities for the existing population. The proposed design mix would provide job opportunities and a much needed secondary supermarket thereby reducing the need for residents to travel outside of the immediate area. 4.1.8 The proximity of the proposed residential development to the Commercial development is such that travel between the sites is more likely to be of a sustainable nature.

The provision of the Travel Plan and proposed infrastructure improvements are also measures that will assist with achieving the aspirations of the third objective.

4.1.9 The fifth objective will also be achieved through the promotion of the Travel Plan and associated measures, the provision of enhanced infrastructure aimed at sustainable travel and the carefully arranged design mix will be of benefit to the environment in a wider sense whereby the promotion of the measures and improvements subsequently detailed will work to achieve this final objective. 4.1.10 Details of the approach methodologies detailed above are attached at Appendix D at the rear of this report within a Revised Annual Action Plan.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 21 January 2013 4.1.11 It is particularly important that employees are made aware of the sustainable transport alternatives that are available and of aspects of the site’s infrastructure that have been designed to assist and encourage their use in order that positive benefit can be taken from these and so that the number of trips made by public transport, cycle or walking are increased.

4.1.12 By monitoring the effectiveness of the initial measures contained within the Travel Plan these shall evolve over time to ensure that targets set for modal shift are met.

4.1.13 This Travel Plan is an evolving document that will grow and develop with time. The Travel Plan will be updated at the time of each annual review to include the results of the travel surveys. Any alterations to the approved targets and measures contained within this Framework should be agreed by the Steering Group, ERYC and HA prior to implementation. 4.2 Multimodal Assessment 4.2.1 Section 6 of the Transport Assessment dated August 2011 and referenced 6209/KS/001/02 relates to a multi modal assessment of the whole of the Brough South development. It is clear from this assessment that whilst it is possible to obtain multi modal data from the TRICS database for the majority of the uses proposed on the commercial development this data includes ALL trips not just those associated with members of staff.

4.2.2 As this Travel Plan Framework focuses on staff travel to work it is considered that it is more appropriate to utilise data obtained from the Governments Neighbourhood Statistics website which provides data sets from the 2001 National Census prior to the undertaking of the staff travel surveys, 4.2.3 As such local travel to work data for the daytime population has been obtained and has been processed to provide the modal trip groups and the following chart provides a summary of the data:

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 22 January 2013 Train Bus, minibus or coach Taxi or minicab Driving a car or van Passenger in a car or van Motorcycle, scooter or moped Bicycle On foot Chart 4.2.3: 2001 National Census: Method of Travel to Work (Daytime Population: East Riding of Yorkshire 032D) 4.2.4 The data detailed above indicates that a large proportion of the local population travel to work via single occupancy vehicle, with relatively equal portions of the population travelling via public transport, bicycle, foot and car share.

The data presented above will form the basis of the Travel Plan targets which are detailed in the following sub-section.

4.3 Travel Plan Targets 4.3.1 The Travel Plan Framework shall aim to reduce staff single occupancy travel to work vehicle trips by 5% over a five year period for all units. As a result of reducing the number of staff trips made to and from the development by private car the objectives of easing congestion on the local network together with its associated environmental benefits will be achieved. Each occupier will adopt the targets set out in this Travel Plan Framework following the completion of the staff travel surveys. The table overleaf provides a summary of the proposed targets for the first 5 years of the Travel Plan.

2% 6% 0% 69% 9% 2% 6% 6%

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 23 January 2013 Objective Target Percentage Change 1. To reduce the frequency and impact of staff car travel 1a Reduction in the % proportion of single occupancy car trips 5% 2.To increase site accessibility 2a Increase in the % proportion of sustainable / active travel 5% Table 4.3.1: Travel Plan Targets 4.3.2 In line with the targets stipulated above, the following table provides a summary of the first 5 year targets that will be implemented following the completion of the staff travel surveys.

Mode Existing Mode Split Proposed Mode Split % Diff. Car Alone Baseline (Prior to full occupation)* 69% 64% -5 Sustainable Modes Baseline (Prior to full occupation)* 31% 36% +5 - Car sharers - Public Transport - Walking - Cycling - Motorcycle - Taxi 9% 8% 6% 6% 2% 0% 10% 9.5% 7% 7% 2.5% 0% +1 +1.5 +1 +1 +0.5 Table 4.3.2: Travel Plan Targets: Existing Vs Proposed 4.3.3 Until such time as the results of the individual staff travel surveys are known the CTPC will base the Travel Plan initiatives on the multimodal assessment presented in the table above. Once the results of the surveys are available, the CTPC will update the Travel Plan accordingly.

Should the results indicate a significant improvement on the proposed targets then the CTPC will seek to maintain and improve upon the results and will liaise with the Steering Group and LPA to discuss new potential targets.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 24 January 2013 4.3.4 All staff are to be made regularly aware of the measures included within the Travel Plan in order that positive benefit can be taken from these, so that the number of trips made by car sharing, public passenger transport, cycle or walking are increased. Measures to promote marketing and staff awareness are contained within Section 6 of this Framework. 4.3.5 By annually monitoring the effectiveness of the initial measures contained within the Travel Plan, examples of good practice can be established and these can be refined over time to ensure that the targets set for modal shift are met.

4.3.6 It will be the responsibility of the CTPC to organise annual meetings with the nominated Company TPC / Company TPR from each unit to discuss the ongoing progress of the travel plan, any alterations or new initiatives proposed and to review any feedback from employees on the effectiveness of the initiatives imposed. The outcomes from each meeting will be recorded, included in the annual review and discussed at the Steering Group meetings. 4.3.7 In order to monitor the overall impact of the traffic predicted to be generated by the commercial development it is necessary to consider these vehicle movements which will be generated by customers as well as employees.

4.3.8 However, it is still not possible to accurately predict the modal split of each use as the necessary surveys are not available on the TRICS database.

4.3.9 It is, therefore, considered appropriate to set weekday AM/PM peak period base vehicle trip levels in accordance with the values detailed in the Comprehensive Transport Assessment. The traffic generated by the overall development which is detailed in Figure 26 in the CTA dated September 2012 has been reduced by the predicted vehicle movements associated with the residential development as shown on Figure 22 in the aforementioned document. 4.3.10 These vehicle trip levels have then been used as a baseline for a 5% target reduction over the first 5 years of the travel plan as indicated in the table below:-

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 25 January 2013 Base number of vehicle trips Proposed number of vehicle trips Difference % Difference AM 310 295 15 - 5% PM 703 668 35 - 5% Saturday 787 747 40 - 5% 4.3.11 However, it should be noted that the survey results for the commercial vehicle trip levels will be assessed on an annual basis and it does not necessarily follow that a higher level of activity would be detrimental to the operation of the highway network.

4.3.12 It is considered highly likely that the proposed commercial development, if more successful than currently envisaged, is capable of attracting more customers and at the same time not impacting upon junction capacity as a result of existing Brough residents visiting the site.

4.3.13 These residents are already predicted to be leaving Brough to travel elsewhere to access such facilities and, therefore, their movements are already on the network. 4.3.14 This scenario will be taken into account at the time of the annual surveys and will be included in the annual monitoring report to the Steering Group along with details of any perceived negative impact. The targets of the Travel Plan should however, not be exceeded, and any exceedence in targets will follow the process set out in Section 7.

4.3.15 This does not, however, mean that any less effort in the promotion and marketing of the Travel Plan and its measures and initiatives will be made. The developers acknowledge their obligations on this matter.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 26 January 2013 5 Travel Plan Coordinator 5.1 Not less than 3 months prior to the occupation of the first unit, Horncastle Group PLC or their management company will nominate/appoint a Site Wide Commercial Travel Plan Coordinator (CTPC). This person will have responsibility for the overall implementation of this Framework and will have an overarching role in guiding and co-ordinating the initiatives for each company.

5.2 The post of CTPC will be retained for a period of not less than 5 years after full occupation of the commercial development. The duties of the CTPC will begin upon appointment and they will be responsible for the implementation and performance of the Travel Plan Framework.

  • 5.3 As part of the Travel Plan process a Site Wide Steering Group will be formed to coordinate and assist in the implementation of travel plan initiatives throughout the development site. The Steering Group will be made up of Travel Plan Coordinators from each of the Commercial and Residential developments, ERYC and the HA. Meetings will take place annually following the implementation of the travel surveys whereby the results can be discussed. The purpose of the ‘Steering Group’ will be:-
  • To initiate and implement site wide Travel Plan measures which will be of benefit to all employees and residents of the respective development sites.
  • Have responsibility for reviewing progress of the Travel Plan and targets and to develop strategies of benefit for the development site.

Assess the measures incorporated in the Travel Plans so as to direct resources to the most effective to maximise the use of sustainable travel modes.

  • Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 27 January 2013 5.4 The terms of reference for the Steering Group will be agreed by the members and recorded in writing at the first meeting which will be convened following the first commercial travel and traffic surveys and should include the following matters:-
  • The Steering Group will review the Travel Plans, annual survey results and annual monitoring reports and will make recommendations about corrective actions that might be needed to achieve the objectives and targets included in the Travel Plans.
  • Agree the format of the annual monitoring reports with the HA and ERYC which should comprise of:- current built and occupied development; current and future changes to public transport over the year; modal split (including car occupancy) for the developments; monitoring of traffic flows to the developments and other aspects to be agreed.
  • The annual monitoring reports and revisions to the Travel Plans will be formally reported to the Council as Planning Authority for approval.
  • Identify improvements in the Travel Plans that might assist in meeting the Travel Plan targets and if reasonable, recommend changes to the modal split targets informed by the outcome of the annual monitoring reports for the agreement of the Steering Group and ultimately the Council as Planning Authority.
  • Advise and agree the scope of the monitoring and travel surveys to be conducted.
  • Review the results of the Travel Surveys and modal split.
  • The venue for the meetings. 5.5 It is proposed that the Chair of the Group will be ERYC as lead authority in the planning process. The Chair of the Group shall make any necessary final decisions in the event that agreement on new measures, initiatives and targets cannot be reached amongst the other members of the Group via a normal voting process. It is proposed that voting rights, will be with ERYC, HA, CTPC/ RTPC (dependent on whether the discussion is around the residential or commercial element of the development).. In the event that a unanimous decision cannot be reached ERYC will have the deciding vote.

Brough South, Brough, East Yorkshire Commercial Travel Plan Framework Report Ref: 6211/KS/002/09 28 January 2013 5.6 The CTPC will also attend the regular Community Liaison Group meetings when necessary so that travel planning issues can be discussed and information can be fed back to employers/employees. 5.7 The CTPC will also coordinate (with the RTPC) and attend other, lower level meetings with the various representatives of the occupiers of the commercial development and the RTPC as and when considered necessary. The frequency of such meetings will be decided through the Steering Group and will provide a platform for assessment of the success of the various measures and initiatives and, where necessary, to discuss additional measures that may be required if targets are being exceeded.

5.8 Where needed a Company TPC will be appointed and will be responsible for producing a bespoke Company Travel Plan which will be based on this Framework and will be submitted to the LPA for approval within 3 months of occupation. 5.9 The appointment of a Company TPC will be determined by the requirement threshold detailed in the Department for Transport ‘Guidance on Transport Assessments’. Those units which do not exceed the threshold will be expected to adhere to the targets and measures contained within this Framework and a Company TPR will be appointed by the unit to coordinate Travel Plan specific measures with the CTPC.

5.10 The following table provides details of the thresholds identified in the Department for Transport ‘Guidance on Transport Assessments’ for the requirement of a Travel Plan: Land Use Use/description of development Threshold Size (GFA) Food retail (A1) Retail sale of food goods to the public – food superstores, supermarkets, convenience food stores >800 sq. m Non-food retail (A1) Retail sale of non-food goods to the public; but includes sandwich bars – sandwiches or other cold food purchased and consumed off the premises, internet cafes.

1,500 sq. m

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