Programmes - (Top-up) Bachelor's Degree 2013 2014

Programmes - (Top-up) Bachelor's Degree 2013 2014
Bachelor’s Degree
Programmes
(Top-up) 2013 - 2014
 offered in collaboration with overseas
  universities for sub-degree holders




                                 ext Destin
                               rN          a
                                               io
                                                 n
                                           t
                           u
                         Yo




                                Top-up
Programmes - (Top-up) Bachelor's Degree 2013 2014
Programmes - (Top-up) Bachelor's Degree 2013 2014
Mission                          The mission of School of Continuing and Professional
                                 Education is to provide quality continuing education
                                for professional practice, retraining and self-development
                               which anticipates and responds to community needs
                             and the effects, of social and technological changes. The
                           continuing and professional education programme is one
                       of the most important channels by which the City University of
                  Hong Kong can offer access to its human, physical and
       technological resources for the advancement of society. The School is
     committed to freedom of enquiry and the pursuit of excellence in teaching and
   to interaction with the community.




                                                                                             1
Programmes - (Top-up) Bachelor's Degree 2013 2014
27
                                                                        26
                  16
         14


                                                                                    30          31




                                                        23
                                      20 22

 1   Mission
                                                                                                                   36
 5   Welcome Message
                                                                                            34 35
 6   Staff List

10   Partners’ Credentials

Accounting and Finance                                            Construction and Built Environment
14   BA (Hons) Accounting FT    PT                                30   BSc (Hons) Construction Management PT

16   BA / BA (Hons) Accounting and Finance   FT   PT              31   BSc (Hons) Quantity Surveying PT

Business Administration and Management                            Design
20   BA (Hons) Business Administration and Management   FT   PT   34   Bachelor of Design (Communication Design) FT      PT

22   BA (Hons) International Business Management FT               35   Bachelor of Design (Digital Media Design)   FT   PT

23   BA / BA (Hons) Marketing Management FT       PT              36   Bachelor of Design (Interior Design) PT

Computer Science and IT                                           Engineering
26   BSc (Hons) Business Information Technology FT                38   BEng (Hons) Fire Engineering PT

27   BSc (Hons) Business Information Technology PT                40   FDSc Fire Safety Engineering PT
     BSc (Hons) Computing Science PT
     BSc (Hons) Information Systems   PT
Programmes - (Top-up) Bachelor's Degree 2013 2014
56 57
                                                                           53
                                44 46                                  52
                       42




                        40
              38                                           48
                                                                 50



Hospitality and Tourism                                     Applied Social Sciences
42   BA / BA(Hons) Hospitality and Service Management PT    56   BA (Hons) Applied Social Science   Mixed Mode

44   BA / BA(Hons) Tourism and Airline Management PT        57   BA (Hons) Public Administration and Management PT

46   BA (Hons) Travel and Tourism Management         FT
                                                            58   Programmes grouped by study mode
Language and Communication
                                                            59   Programmes grouped by university
48   BA (Hons) English for International Corporate
     Communication FT                                       60   Facilities and student support

50   BA (Hons) International Business Communication with
     Chinese / Japanese FT

Logistics and Transportation
52   BSc (Hons) Aviation Management FT

53   BSc (Hons) Aviation Management PT

                                                                                      PT : part-time    FT : full-time
Programmes - (Top-up) Bachelor's Degree 2013 2014
4
Programmes - (Top-up) Bachelor's Degree 2013 2014
Thank you for your interest in our Top-Up Degree Programmes and welcome to the
    School of Continuing and Professional Education (SCOPE) of the City University of
    Hong Kong!

    Since its establishment in 1991, CityU SCOPE has been a pioneer and major provider of
    quality continuing and professional education in Hong Kong. As a facilitator of lifelong
       learning, we offer a wide range of quality programmes for professional education,
                 professional practice, retraining and self-development which anticipate
                       and respond to community needs as well as the effects of social and
                          technological changes.

                             Jointly offered with our foreign university partners, our
                               non-local Top-up Degree Programmes focus on
                                professional education and cover a variety of disciplines.
                                 They have been closely scrutinized by local and overseas


Welcome
                                  academic accreditation agencies and relevant
                                  professional bodies.



Message
                                Over the past four years, more than ten of our non-local
                               Top-Up Degree Programmes have been successfully
                              accredited by the Hong Kong Council for Accreditation of
                             Academic and Vocational Qualifications (HKCAAVQ). The
                           accredited status does not only testify to our programme
                         quality but also enables our full-time students (estimated to be
                      over 1,000 in 2013/2014) to be eligible to apply for government
                   grants and loans on very favourable terms as well as to participate in
              relevant government internship and scholarship schemes. These
       programmes are also fully recognized by the Hong Kong Government for
    employment purposes.

    Our well-qualified teaching teams from CityU SCOPE and our foreign partner
    universities aspire to nurture and develop individual talent through a well-articulated
    curriculum with pastoral care for our students in an engaging learning environment.
    The satisfaction of students across our programmes and the performance of our
    graduates in meeting the challenges in the dynamic workplace are testimonies to our
    success as a provider of quality education.

    Thank you for giving us the opportunity to share with you our accomplishments and
    aspirations. For further information on our Top-Up Degree Programmes, please visit
    our Web at www.scope.edu/topup. We hope that you will be interested in learning
    more about our quality programmes for our students, who will enjoy their time with us
    as they learn, grow and succeed!



                                                                      Louis C.K. Ma, PhD
                                                                           Acting Director
                                 School of Continuing and Professional Education (SCOPE)
                                                             City University of Hong Kong
    January 2013



                                                                                               5
Programmes - (Top-up) Bachelor's Degree 2013 2014
Staff List
Management Team
Acting Director                   院長(署理)
Dr MA C K, Louis                  馬志強博士      MBA UTSyd, PhD Warw, FHKCS, MBCS, MHKIE
Academic Section Leader
Arts & Communication Section      文化及傳意部
Dr LAI L H, Serina                賴蘭香博士      BA MEd CertEd AdvDipEd HK, PhD Macq., EdD Brist.
Business & Management Section     商業及管理部
Mr TAM P H, Nicholas              譚沛灝先生      BSc HK, MBA UEA, PGDPM Brist., GDMR UniSA
Science & Technology Section      科學及科技部
Mr LAM K K, Terry                 林國強先生      MSc Birm., GradDip CNAA
Social & Human Sciences Section   社會及人文科學部
Dr CHAN W Y, Rosa                 陳慧賢博士      BA MPA HK, MSc HKPU, PhD Jinan
Programme Manager                 課程經理
Ms CHEUK W M, Iris                卓穎雯女士      BBA CUHK, MBA UCLA, CPA(USA), CFPCM
Ms YAU H Y, Eliza                 邱虹誼女士      BA CUHK, MA City HK
Senior Programme Officer          高級課程主任
Mr CHOI K F, Daniel               蔡國輝先生      BBA HKBU, MEd Brist.
Computer Officer                  電腦主任
Mr CHANG S I, Jason               鄭樹仁先生      BBA Fu-Jen, MSc City HK

Academic Branch
Arts & Communication Section      文化及傳意部
Principal Lecturer                首席講師
Dr LAI L H, Serina                賴蘭香博士      BA MEd CertEd AdvDipEd HK, PhD Macq., EdD Brist.
Senior Lecturer                   高級講師
Dr LAM CHAN L Y, Aileen           林陳麗音博士     BA MPhil HK, PhD Lond.
Dr MAK L W, David                 麥禮煥博士      BA HK, MPhil York(UK), PhD R’dg.
Dr WONG F W                       黃富榮博士      BA MPhil PCEd PhD HK
Academic Co-ordinator (Design)    學術統籌(設計)
Ms LAU K B, Grace                 劉君璧女士      Dip Design, BA Design PolyU; MBA York, MHKDA, MCSD, MIIDA, Chartered
                                             Program Planner
Lecturer                          講師
Ms IP K C, Irene                  葉幗珍女士      BA (Hons) DipSocSc UNE, MA HK
Mrs LAU NG Y K, Rita              劉吳玉君女士     BA CertEd HK, MEd Texas A & M
Dr LAU W L                        劉衛林博士      BA MPhil DipEd CUHK, PhD HK
Dr LAW Y M, Vicky                 羅婉薇博士      BA CertEd MPhil PhD HK
Mr LI C M                         李志明先生      BA DipEd CUHK, MA HK
Dr MAK W H, Eddy                  麥偉豪博士      BSocSc CUHK, MA Birm. MA City HK, EdD Leic.
Dr NG W C, Josephine              伍慧珠博士      BA (Hons) MPhil CUHK, AdvCertChi.Lit.(WHC) HK, PhD CCNU
Dr TANG L K                       鄧立光博士      BA MPhil PhD HK
Mr WU K M, Dominic                胡國明先生      BA DipEd CUHK, MA Leic., DipTESOL Lond.
Instructor I                      一級導師
Mr CHAN P H, Leo                  陳沛雄先生      Dip. Design, BA(Hons) GD CSM UK, MA TYPO LCC UK, MHKDA
Ms CHONG D C, Gwen                張丹青女士      Dip. GD TP SG, BA (Hons) GID WMIN UK, MADC UCE UK, MHKDA

6
Programmes - (Top-up) Bachelor's Degree 2013 2014
Business & Management Section   商業及管理部
Principal Lecturer              首席講師
Mr TAM P H, Nicholas            譚沛灝先生    BSc HK, MBA UEA, PGDPM Brist., GDMR UniSA
Senior Lecturer                 高級講師
Mrs CHEUNG CHAN K C, Ruby       張陳國珠女士   LLB LLM Lond., MBA Brun., ACIS, ACMA, FCPA, FCCA, ACS, ATIHK, CTA,
                                         CGMA
Mr HO C K, Albert               何振廣先生    MSc MBA Aston
Ms HO L F, Holly                何麗芳女士    BBA PGDEd CUHK, MBA Brun., FCIB
Dr HO Y W, Ron                  何耀華博士    MSc Manc., PhD Lond., CMA
Dr LI C Y, Stephen              李振宇博士    BS MA Calif. State, MBS HK, PhD Brad., AMACEA, FAMS
Dr LIU K C                      廖建章博士    MA Lanc., PhD Hudd., ACIB, ACIS, ACS, AHKIB
Mr LO C N                       盧稚寧先生    MSc (LSE), CStat, MHKLA
Dr WONG H W, Kelston            黃鴻雲博士    BA Calg., BCA Well., MBA Heriot-Watt, PGDipEd CUHK, PhD N. Territory,
                                         CA(NZ), CPA
Dr YUE K K                      余國強博士    MFin R.M.I.T., MSc Middlesex., MSc PhD Sheff., MSc Lond., CStat,
                                         AFIMA, CISA
Lecturer                        講師
Dr CHAN P K, Paul               陳保家博士    MSc W. Ont., PGDBA H.W., PhD BSU, MHKCS, MHKSS, CStat
Dr CHEUNG T K, Eleanor          張紫荊博士    MSc Salf., PhD Exe., MEd HK
Mrs CHEUNG LIN Y Y              張連玉恩女士   BCom McM., PCEd HK, MAcc CUHK, CFOCert SNAI
Ms KWOK Y L, Winnie             郭婉玲女士    BA CNAA, MBA Wales, PCEd HK
Mr LAM Y O                      林裕安先生    BA Winn., MSc Manit.
Dr LEE K N, Henry               李冠南博士    BA MA Manit., PhD Aston
Mrs LEUNG LOK L W, Christine    梁駱麗華女士   BEcon ANU, MAppFin Macq., CPA
Ms LI K W, Titania              李嘉榮女士    BA(Econ) BAS York(Can.) MBA City HK
Mr LO W K, Victor               盧偉健先生    BSSc CUHK
Dr NG W K, Paul                 吳偉傑博士    BSSc PhD CUHK, MBA Br. Col., MIHRM
Mr POON M K, Ken                潘文權先生    BCom Sask., MBA Hull
Mr SUN K H, Daniel              辛錦雄先生    BA S. Ill., MA Ill.
Ms WONG S K, Lisa               王少娟女士    BBus Vic. Coll., MCom(Accounting) C. Sturt, PCEd HK, CPA
Science & Technology Section    科學及科技部
Senior Lecturer                 高級講師
Dr IP Y H, Cassandra            葉影霞博士    BCom MCom NSW, EdD Brist, FCPA
Mr LAM K K, Terry               林國強先生    MSc Birm., GradDip CNAA
Mr LI S W, Ivan                 李思偉先生    BSc MS S. Carolina
Dr WONG P K, Patrick            黃栢強博士    BSc Sask., PGDEd CUHK, MA St. Johns, MAELT PolyU, PhD Hull
Lecturer                        講師
Mr CHAN Y W, Terence            陳汝永先生    BSc MBA Sask., MQAI
Mr CHAU C C                     周子昌先生    BSc National Taiwan, MS Mich. State, Cert. Novell Eng., Cert. Academy
Dr CHEUNG W C, Bryan            張穎中博士    MSc Essex, DBA UniSA, CITP, MBCS, MIEEE, CCAI
Mr LAU H C, Albert              劉漢全先生    BA CPHK, MSc Sheff. Hallam.
Ms LAU K H, Rossella            劉建紅女士    BSc Jinan, MSc Utah State, MIEEE
Mr LIANG T Y, Samuel            梁天佑先生    BSc N’cle(UK), MSc CPHK, MIEEE
Dr ONG S Y, Jane			                      BS McG., MS San Diego State, DBA UniSA, CCAI, CCNA ,CCNP, SCP


                                                                                                                 7
Programmes - (Top-up) Bachelor's Degree 2013 2014
Staff List
Social & Human Sciences Section   社會及人文科學部
Senior Lecturer                   高級講師
Mr CHAN W T                       陳偉道先生        BSocSc MEd CUHK, MSocSc Birm., RSWHK
Dr CHAN W Y, Rosa                 陳慧賢博士        BA MPA HK, MSc HKPU, PhD Jinan
Dr CHIU K T, Herbert              趙球大博士        BA Hull, DipEd MA Lond., PhD Lond., AFHKPsyS, Reg. Psychol
Dr FOK S Y                        霍瑞堯博士        BSocSc CUHK, MSc LSE, EdD Brist., RSWHK
Dr FUNG W W                       馮偉華博士        BSocSc MSocSc PhD HK, RSWHK
Mrs IP YIM Y M, Bonny             葉嚴仁敏女士       BSocSc MSocSc HK, RSWHK
Lecturer                          講師
Mr HO K S                         何強星先生        BSocSc PGDEd MPhil CUHK, MEd Nott.
Dr HUNG Y H, Billy                洪英豪博士        MSocSc HK, MSc Sur., MSc (Tourism Management) Sur., PhD Wales, CQSW,
                                               RSWHK
Dr KWAN W H                       關偉康博士        BA MSW PhD HK, LLB Lond., Accredited Mediator, RSWHK
Ms LEUNG S Y                      梁小玉女士        BA Lanc., MA Keele
Mr MAK Y S                        麥潤生先生        BA Qu., CertEd, CertSch’lCounsel.&Guid. MSocSc HK,
			                                            MAppMgt (Tourism) Newcastle, Registered Psychologist
Dr NG K C, Isaac                  吳家鎚博士        BSc Ulster, Dip (HE) Housing Studies Sheff. Hallam, Dip Facility Mgt, UNE, Dip
                                               Transport Mgt, MSocSc HK, PhD Aberd., FCILT, FHKIR, MCIH
Mr SUN Y K, Stephen               孫玉傑先生        BSW MSW CUHK, MAppMgt (Tourism) Newcastle, RSWHK, SHKIM
Dr YEUNG LIM Y B, Audrey          楊林綺文博士       BSocSc CUHK, MSocSc HK, EdD Brist., RSWHK

Professional Staff
Academic Co-ordinator             學術統籌
Public Administration and Management 公共行政及管理
Dr SUNG L K, James                宋立功博士        Teacher Cert, BSc UW-RF, PhD Columbia
Programme Leader                  課程學術主任
Ms WONG S K, Sue                  黃秀琼女士        BSc UWCC, MBA Durham, IoH
Programme Officer I               一級課程主任
Ms CHAN M M, Mimi                 陳美美女士        BBA OUHK, PGD HKPU, MEd Brist.
Ms CHAN M S, Viola                陳美斯女士        BA City HK, PGD HK, MA City HK
Ms CHAN P Y, Emily                陳寶盈女士        BA MSc CUHK
Ms LAU M Y, Judy                  劉敏怡女士        BComm Br. Col., MSc HKPU
Ms NAM C W, Christina             藍彩雲女士        BA MA City HK
Mr WONG C K, Arthur               黃鎮強先生        BBA CUHK, LLB Lond.
Mr WONG W H, Daniel               黃永浩先生        BSc HKPU, MBA Manchester
Programme Officer II              二級課程主任
Ms AU S P, Pinky                  歐少萍女士        BBA OUHK
Ms CHAN C H, Canness              陳俊香女士        BA PCEd HK, MA Macq.
Ms CHAN H Y, Anna                 陳浩仁女士        BA City HK
Mr CHOW K C, Bernard              周家正先生        BA HKBU, MA HK
Ms KWUN Y M, Antonia              官綺雯女士        BSc HKUST, MSc HKPU
Ms LAM H S, Oskar                 林海純女士        BBA LU, LLM RUC
Ms LAU B H, Becky                 劉碧紅女士        BBA UWS
Ms LEE Y M, Anna                  利綺雯女士        BBA City HK
Ms LI Y K, Kandy                  李婉勤女士        BMS HK

8
Ms POON T M, May             潘紫媚女士      BBA LU, MACC CUHK
Ms SZE A H, Alice            施藝虹女士      BMS HK, PGD Mkt HKU SPACE
Ms WONG P S, Polly           黃寶秀女士      BA City HK
Ms YU W M, Jess              庾詠文女士      BBA MA MSocSc CUHK
Executive Officer I          一級事務主任
Mr NG W K, Ivan              伍偉權先生      BBA Hawaii, EMBA LU
Ms TAM K L, Carrie           譚嘉麗女士      BA City HK, MSc HK
Executive Officer II         二級事務主任
Mr CHAN K T, Billy           陳建東先生      BSc St. M.
Ms CHAN S Y, Sue             陳倩瑩女士      BA MA CUHK
Ms LAM C M, Angel            林賽梅女士      BAL UNE
Ms LEE Y P, Sandy            李燕屏女士      BA MPA HK
Ms TSANG P Y, Pamela         曾佩儀女士      BAL UNE
Communications Officer       傳訊主任
Ms YIP W Y, Emily            葉慧欣女士      BA HK, MA HKBU

Technical Staff
Computer Officer             電腦主任
Mr CHANG S I, Jason          鄭樹仁先生      BBA Fu-Jen, MSc City HK
Mr YIU C W, Raymond          姚志偉先生      BSc BAdmin Reg., MIT CSU, MACS CT
Info Technology Officer I    一級資訊科技主任
Dr SIU K T, Brian            蕭錦添博士      H.Dip.SA PolyU, MSc Lond., MPhil City HK, PhD BulSU
Assistant Computer Officer   助理電腦主任
Mr CHOW W T, Francis         周雲天先生      H.Dip.EE PolyU, BSc Staffordshire, MCP
Mr GRACA, Jorge              賈偉文先生      BSc U of Kent, MSc HKU
Mr WONG S C, Michael         黃辛全先生      BSc Tsinghua, ME CAS




                                                                                              9
Partners’ Credentials
     City University of Hong Kong is ranked among the world’s top 100 and we are pleased to see partners
     of SCOPE also fared well in various aspects of quality indicators. Quality is paramount at SCOPE, and our
     partners share this belief. They also live up to their reputations.

     A common denominator with all these universities is their many recognitions and accolades. These
     achievements have many facets.

     For example, Oxford Brookes University was ranked the best new university and as one of the UK’s top
     50 universities by the Times Good University Guide 2012; The University of Central Lancashire has been
     recognized as the top modern university in the North West England for the last five years and was the
     first UK modern university to appear in the QS World University Rankings. Leicester Business School of De
     Montfort University was ranked in the top 50 of UK Business School according to both the 2009 Times
     League Table, and 2009 Independent Complete University League Table.

     SCOPE works with partners’ best strengths. De Montfort University’s management courses were ranked
     third for overall student satisfaction in the latest UK National Student Survey 2012. Finance and Politics
     programmes were also ranked in the top 10 nationally in the survey. Oxford Brookes University was
     awarded top marks in their “Subject Reviews” on Business & Management and Economics (The Quality
     Assurance Agency of UK). The Schools of Languages of the University of Central Lancashire is a leader in
     the field of teaching English for professional purposes. It was rated as “excellent” in its most recent official
     inspection by UK Government authorities. The University also ranks 10 in Engineering (General) in the
     Guardian University Guide 2013. University of Wolverhampton‘s Department of Built Environment is an
     accredited centre of Chartered Insitute of Building, and is internationally recognised for its excellence
     in research. Swinburne University of Technology’s Faculty of Design is considered a leader in Australian
     Design Education.

     University partners linked to SCOPE are distinguished universities ranked highly within their home
     countries, and are well known globally. These include, among others, Coventry University, De Montfort
     University, Edinburgh Napier University, Northumbria University, Oxford Brookes University, Sheffield
     Hallam University and Staffordshire University. We also worked with other renowned universities to ensure
     that graduates from our top-up programmes can further their education in postgraduate programmes of
     high quality.

     When it comes to employability after graduation, partner universities rank high in surveys and standards
     and they are often reflected amongst the graduate population from SCOPE.

     Staffordshire University was voted first of all new universities in the UK in an employability survey based
     on recruiters’ views. The University of Wolverhampton’s construction programme maintains a 98 percent
     employability rating in the property and construction section. Edinburgh Napier University was ranked
     one of Scotland’s top universities for graduate employability and Northumbria University also ranked in
     the top 10 for Graduate Level Employability.




10
Partners are also pioneers in their fields and the largest providers in particular areas.

Sheffield Hallam University is one of the UK’s leading universities when it
comes to e-learning and offers a range of distance learning and part-time
and full-time courses, while Swinburne University of Technology is Australia’s
premier design institution.

Most appreciated by working students is the fact that these universities also have
close partnerships with major players in business and industry.

Swinburne University of Technology is the only Australian university invited to
be a member of the European Consortium of Innovative Universities (ECIU) and
De Montfort University has ACCA premier status, which is awarded to only 29
institutions worldwide.

In the past years, our international programmes gained further recognition
through local accreditation exercise. This exercise will enable non-
local programmes to acquire the status of “locally accredited”
programmes. Six collaborations of 12 programmes in
the area of computing, art and design, business and
accounting disciplines have undergone rigorous
validations. Locally accredited programmes will
enable students to be eligible for favourable
terms of financial sponsorships, while their
employers are more confident of the
qualifications they acquired.

SCOPE’s longstanding par tnership
with these reputable institutions has
continued to grow stronger and we
are thus able to give students the
opportunity to grow and excel in the
industries that they choose to pursue.




                                                                                            11
BA (Hons) Accounting
         14   Edinburgh Napier University




                     BA / BA (Hons)
              16     Accounting and Finance
                     Edinburgh Napier University




Accounting and Finance
Edinburgh Napier University is one of CityU SCOPE’s largest
                                                                                                                                             UK partners of Higher Education in HK. It is one of the largest
                                                                                                                                             universities in Scotland, with more than 17,500 students. The
                                                                                                                                             University is composed of three Faculties: The Business School,
                                                                                    the Faculty of Engineering, Computing & Creative Industries and the Faculty of Health, Life & Social Sciences. The
                                                                                     University has approximately 1,600 staff and offers around 200 undergraduate and 100 postgraduate programmes,
                                                                                     as well as an extensive range of short courses for industry and commerce. The Business School is one of the largest
                                                                                     Business Schools in Scotland with more than 7,000 students. It offers a wide range of Business, Finance, Hospitality
                                                                                    and Tourism courses at undergraduate and postgraduate levels.
                                                                                    Recent achievements:
                                                                                   • Ranked one of Scotland’s top universities for graduate employability by the Higher Education Statistics Agency (HESA) 2011
                                                                                  • One of the premier institutions for teaching the qualifications of the Chartered Institute of Marketing (CIM)
                                                                               • Over 15 years of collaboration with CityU SCOPE in offering Business programmes
                                                                             • Has one of the highest numbers of students studying business and finance programmes in HK
                                                                           • More than 7,000 graduates in HK
                                                                       • 91% UK student satisfaction with The Business School, National Student Survey 2012

                                                                  www.napier.ac.uk



                 FT
                 PT                     BA (Hons) Accounting
                                        9th intake in 2013(full-time) / 16th intake in 2013(part-time)




                                                                                                  BA (Hons) Accounting (full-time)
               This programme is recognized under the Qualifications Framework.                   Programme code:                        133-19490
               QF Level: Level 5
               QR Registration Number: 12/001362/L5                                               Duration:                              1.5 years
               Validity Period: 01/09/2013 to 31/08/2018
                                                                                                   Fee:                                  HK$102,720
                                                                                                  Commencement:                          September 2013
                                                                                                  Website:                               www.cityu.edu.hk/ce/baac
                                                                                                  Enquiries:                             (Tel) 3442 2097 / 3442 5437
                                                                                                                                         (Email) team1@scope.edu
                                                                                                  * Full-time students are eligible to apply for Government financial assistance similar to local degree
                                                                                                    programmes.




                                                                                                  BA (Hons) Accounting (part-time)
                                                                                                  Programme code:                        133-29090
"An honours degree in Accounting                                                                  Duration:                              2 years
is a passpor t to many excellent                                                                   Fee:                                  HK$107,280
opportunities in industry, commerce
and the accountancy profession.                                                                   Commencement:                          September 2013
Our Edinburgh Napier honours                                                                      Website:                               www.cityu.edu.hk/ce/baac
degree programme, accredited by
the HKICPA, has been designed to                                                                  Enquiries:                             (Tel) 3442 2369 / 3442 4423
equip you with the knowledge and                                                                                                         (Email) team1@scope.edu
skills to take advantage of these
oppor tunities. The intellec tual
c h a l l e n g e s co m b i n e d w i t h t h e
technical competence gained will
ensure that you enjoy a rewarding                                                                 About the Programme
and vocationally relevant
                                                                                                  The programme is the first accredited overseas degree programme of the Hong
educational experience."
                                                                                                  Kong Institute of Certified Public Accountants (HKICPA).
         James Brown/ Andy Moffat
           Programme Leaders (UK)                                                                 It provides students with knowledge and skills in accountancy that are required
                                                                                                  for careers in public and private sector organisations. The programme will provide
                                                                                                  a relevant, challenging and interesting curriculum for those who are motivated
                                                                                                  towards the study of accountancy.




14                                                  ACCOUNTING AND FINANCE
Programme Structure                                                            Special Features
The programme consists of 12 modules including a dissertation (240 credits).   Professional Recognition
• Advanced Management Accounting                                               • Accredited by HKICPA – graduates are eligible to enroll in the
• Advanced Corporate Reporting                                                   Qualification Programme (QP) of HKICPA
• Corporate Strategy
                                                                               Well-established and Long History
• Corporate Financial Management
• Information Systems for Business and Accounting                              • This programme has over 2,400 accounting graduates in HK since 1997
• Auditing                                                                     • In 2012/2013, over 500 students were admitted to the Full-time and
• Hong Kong Taxation                                                             Part-time programmes
• Hong Kong Law                                                                Academically Sound and Highly Practical
• Current Issues in Finance
                                                                               • The curriculum is practically designed to meet the needs of the
• Corporate Social Responsibility                                                accountancy profession
• Innovations in Management Accounting
                                                                               • Lectures are delivered by lecturers of Edinburgh Napier University with
• Research Methods and Dissertation
                                                                                 tutorials supported by CityU full-time academics and local practitioners
    CEF reimbursable modules
                                                                               Strong Student Support
                                                                               • Students are provided with detailed module guides for ease of study
Entry (subject to review)                                                      • Students enjoy specific facilities provided from both Edinburgh Napier
1. Holders of Associate Degree/ Higher Diploma/ Advanced Diploma/                University and City University of Hong Kong
   Professional Diploma in Accounting or relevant disciplines from             • Several scholarships are available for students
   accredited programmes offered by educational institutions; OR

2. Graduates of HKIAAT

                                                                               Teaching
                                                                               Lectures are mainly delivered by academic staff from Edinburgh Napier
                                                                               University, with tutorials supported by CityU full-time academics and
                                                                               local practitioners.




                                                                                                                                                            15
Edinburgh Napier University is one of CityU SCOPE’s largest
                                                                                                                                            UK partners of Higher Education in HK. It is one of the largest
                                                                                                                                            universities in Scotland, with more than 17,500 students. The
                                                                                                                                            University is composed of three Faculties: The Business School,
                                                                                   the Faculty of Engineering, Computing & Creative Industries and the Faculty of Health, Life & Social Sciences. The
                                                                                    University has approximately 1,600 staff and offers around 200 undergraduate and 100 postgraduate programmes,
                                                                                    as well as an extensive range of short courses for industry and commerce. The Business School is one of the largest
                                                                                    Business Schools in Scotland with more than 7,000 students. It offers a wide range of Business, Finance, Hospitality
                                                                                   and Tourism courses at undergraduate and postgraduate levels.
                                                                                   Recent achievements:
                                                                                  • Ranked one of Scotland’s top universities for graduate employability by the Higher Education Statistics Agency (HESA) 2011
                                                                                 • One of the premier institutions for teaching the qualifications of the Chartered Institute of Marketing (CIM)
                                                                              • Over 15 years of collaboration with CityU SCOPE in offering Business programmes
                                                                            • Has one of the highest numbers of students studying business and finance programmes in HK
                                                                          • More than 7,000 graduates in HK
                                                                      • 91% UK student satisfaction with The Business School, National Student Survey 2012

                                                                www.napier.ac.uk



              FT
              PT                   BA / BA (Hons) Accounting and Finance
                                   1st intake in 2013(full-time) / 5th intake in 2013(part-time)

                                                                                                 BA / BA (Hons) Accounting and Finance (full-time)*
                                                                                                 Programme code:                        133-19110
                                                                                                 Duration:                              BA            – 12 months

           This programme is recognized under the Qualifications Framework.
                                                                                                                                        BA (Hons) – 20 months
           QF Level: Level 5                                                                      Fee:                                  BA            – HK$53,200
           QR Registration Number: 12/001361/L5 [BA (Hons)], 13/000020/L5 [BA]
           Validity Period: 01/09/2013 to 31/08/2018                                                                                    BA (Hons) – HK$98,800
                                                                                                 Commencement:                          October 2013
                                                                                                 Website:                               www.cityu.edu.hk/ce/baaf
                                                                                                 Enquiries:                             (Tel) 3442 5388
                                                                                                                                        (Email) team3@scope.edu
                                                                                                 * Full-time students are eligible to apply for Government financial assistance similar to local degree
                                                                                                   programmes.


                                                                                                 BA / BA (Hons) Accounting and Finance (part-time)
                                                                                                 Programme code:                        133-29030
                                                                                                 Duration:                              BA            – 16 months
                                                                                                                                        BA (Hons) – 28 months
                                                                                                  Fee:                                  BA            – HK$53,200
"The BA/BA (Hons) in Accounting
& Finance has been designed to                                                                                                          BA (Hons) – HK$98,800
match employers’ expectations                                                                    Commencement:                          October 2013
and equip students with the                                                                      Website:                               www.cityu.edu.hk/ce/baaf
knowledge and skills to achieve
excellence and success in industry,                                                              Enquiries:                             (Tel) 3442 5299
commerce, banking and financial                                                                                                         (Email) team3@scope.edu
services. The programme explores the
theoretical and practical application
of accounting and finance to give                                                                About the Programme
students a thorough understanding
                                                                                                 The programme aims to provide students with a coherent and vocationally
of key business topics and help them
to grow as financial professionals
                                                                                                 relevant academic curriculum, designed to equip students for employment as
in the field and industry of their                                                               an accounting professional for a variety of responsible posts within the financial
choice."                                                                                         services industry.

           Mr Donald Mac Askill                                                                  On completion of this programme of study, students will have:
        Programme Leader (UK)                                                                    Knowledge and understanding
          Mr Malcolm Pettigrew                                                                   • A sound knowledge and understanding of how accounting, finance and
 Deputy Programme Leader (UK)                                                                      financial services are related and the business/financial institution relationships.
                                                                                                 • A critical understanding of the established theories, principles and concepts,
                                                                                                   and emerging issues in accounting, finance and financial services.
                                                                                                 • A systematic, extensive and comparative knowledge and understanding of
                                                                                                   the accountant’s role in providing tactical and strategic support in the areas of
                                                                                                   reporting, decision making, planning, control and performance measurement.




16                                               ACCOUNTING AND FINANCE
• A sound knowledge and understanding of the financial services                                                                   Special Features
  environment and a variety of specialist disciplines including financial
                                                                                                                                  • Dual Themes: Accounting and Finance
  services marketing, financial institution management, and corporate
  risk management.                                                                                                                   features a blend of specialized accounting and finance subjects that
                                                                                                                                     provides vocationally useful and academically rigorous education in
• Skills in identifying information needs and in the systematic gathering,
                                                                                                                                     accounting and finance fields.
  analysis and interpretation of ideas, concepts and qualitative and
  quantitative data as well as information from a range of evaluated                                                              • Highly Practical
  sources including current research, and scholarly/professional literature.                                                        provides opportunities for students to develop their critical, analytical,
                                                                                                                                    evaluative and reflective approaches to accounting and finance.
Skills and Other Attributes
• Ability to structure and communicate ideas effectively, both in writing                                                         • Professional Recognition
  and orally, using appropriate media.                                                                                              Association of Chartered Certified Accountants (ACCA)
                                                                                                                                    Depending on prior learning and academic background, graduates
• skills to use IT and appropriate software.
                                                                                                                                    of the programme who have met the ACCA student registration
• Ability to research and collate information, using analytical and                                                                 requirements may be granted exemptions from the ACCA professional
  problem – solving skills to interpret that information and draw                                                                   examination scheme.
  reasonable conclusions.
                                                                                                                                     Institute of Certified Management Accountant (ICMA)
• Interpersonal, communication and other transferable skills to
                                                                                                                                     Graduates of the programme will be entitled to 16 exemptions out
  contribute effectively in a business situation.
                                                                                                                                     of 18-unit ICMA examinations and apply for Graduate Management
                                                                                                                                     Accountant (GMA) designation.


Programme Structure
BA/BA (Hons) Accounting and Finance (Full-time)                                                                                   BA/BA (Hons) Accounting and Finance (Part-time)
                                   Modules Studied                                                                                                                    Modules Studied
Trimester                                                                                                                         Trimester
                 (All modules are 20 credits except for Dissertation (40))                                                                          (All modules are 20 credits except for Dissertation (40))
                Financial Institutions, Markets & Services                                                                                         Financial Institutions, Markets & Services
                                                                                                                                        1




                                                                                                                                                                                                Finance – 16 month
                                                                                                                                                                                                BA Accounting and

                                                                                                                                                                                                                     BA (Hons) Accounting and Finance – 28 months
                                                             Finance – 12 months
                                                             BA Accounting and

                                                                                   BA (Hons) Accounting and Finance – 20 months




      1         Corporate Risk Management                                                                                                          Corporate Risk Management
                Hong Kong Tax                                                                                                                      Advanced Management Accounting
                                                                                                                                        2
                Advanced Management Accounting                                                                                                     Hong Kong Tax
      2         Advanced Corporate Reporting                                                                                                       Advanced Corporate Reporting
                                                                                                                                        3
                Marketing of Financial Services                                                                                                    Marketing of Financial Services
                Corporate Financial Management                                                                                                     Corporate Financial Management
                One core from:                                                                                                                     One core from:
                Auditing▪                                                                                                               4          Auditing▪
      3
                Global Financial Markets▪                                                                                                          Global Financial Markets▪
                Investment Management▪                                                                                                             Investment Management▪
                Economics of Business Strategy                                                                                                     Economics of Business Strategy
                                                                                                                                        5
                Current Issues in Finance                                                                                                          Dissertation - Research Methods
      4
                Dissertation - Research Methods                                                                                                   Current Issues in Finance
                                                                                                                                        6
                Management of Financial Institutions                                                                                               Dissertation
      5
                Dissertation                                                                                                                      Management of Financial Institutions
                                                                                                                                        7
Remarks:                                                                                                                                           Dissertation
▪ Offer of the modules depends on enrolment number                                                                                Remarks:
 Dissertation is a module which runs over two trimesters
                                                                                                                                  ▪ Offer of the modules depends on enrolment number
                                                                                                                                   Dissertation is a module which runs over three trimesters

Entry requirements                                                                                                                Teaching
Holders of Associate Degree / Higher Diploma or equivalent programmes                                                             The programme will mainly be delivered through intensive face-to-
in accounting, financial Services or business-related disciplines.                                                                face lectures conducted by academic staff from Edinburgh Napier
Holders of Diploma who can show that they have relevant qualifications                                                            University and supported by weekly tutorials taught by CityU
or experience or both may be admitted with dispensation to the                                                                    academic staff and/or local practitioners.
programme.
Depending on prior learning, students may be required to complete a bridging
course in accounting before the commencement of trimester two at an
additional fee.




                                                                                                                                                                                                                                                                    17
BA (Hons) Business Administration
20 and Management
   De Montfort University


      BA (Hons) International
   22 Business Management
         Oxford Brookes University




      BA / BA (Hons) Marketing
   23 Management
         Edinburgh Napier University
De Montfort University (DMU) is a university of quality and distinctiveness. DMU
                                                                                                                               has a history of offering high quality teaching for well over 100 years and is
                                                                                                                               nationally and internationally recognised as a centre of excellence in disciplines
                                                                                                                               including Accounting, Business, Finance, Management, Marketing, Human
                                                                                                                               Resource Management and Public Policy.
                                                                                         Leicester Business School, is one of the largest providers of business and management education in the UK, and enjoys
                                                                                         close links with major UK professional bodies, industry and the public sector. The School has over 150 academic staff
                                                                                         and around 4,500 students studying undergraduate, postgraduate, research and professional programmes.
                                                                                           Recent achievements:
                                                                                          •  DMU’s management courses were ranked third for overall student satisfaction in the latest National Student
                                                                                         Survey 2012. Finance and Politics programmes were also ranked in the top 10 nationally in the survey.
                                                                                      •  Rated "excellent" for teaching and student support by the Government's Quality Assurance Agency (QAA).
                                                                                   •  Research of international excellence in the most recent national Research Assessment Exercise (RAE).

                                                                            www.dmu.ac.uk




                   FT                      BA (Hons) Business Administration
                                           and Management
                   PT

                                           5th intake in 2013(full-time) / 22nd intake in 2013(part-time)



                                                                                                     BA (Hons) Business Administration and Management (full-time)*
                This programme is recognized under the Qualifications Framework.                     Programme code:                      133-19530
                QF Level: Level 5
                QR Registration Number: 12/000107/5                                                  Duration:                            1 year
                Validity Period: 01/09/2012 to 31/08/2016
                                                                                                     Fee:                                 HK$88,800
                                                                                                     Commencement:                        September 2013
                                                                                                     Website:                             www.cityu.edu.hk/ce/babam
                                                                                                     Enquiries:                           (Tel) 3442 7013
                                                                                                                                          (Email) team1@scope.edu
                                                                                                     * Full-time students are eligible to apply for Government financial assistance similar to local degree
                                                                                                       programmes.




                                                                                                     BA (Hons) Business Administration and Management (part-time)
                                                                                                     Programme code:                      133-29080 (Sep 2013 intake)
                                                                                                                                          141-29080 (Jan 2014 intake)
"This honours degree programme
                                                                                                     Duration:                            2 years
i n B u s i n e s s Ad m i n i s t ra t i o n a n d
Management (BABAM) which has now                                                                     Fee:                                 HK$96,000
been running at CityU-SCOPE, for over                                                                Commencement:                        September 2013 / January 2014
15 years, has produced some 1,700
graduates. DMU’s management                                                                          Website:                             www.cityu.edu.hk/ce/babam
programmes were recently ranked                                                                      Enquiries:                           (Tel) 3442 8762 / 3442 7013
as 1st out of 74 institutions for UK
student satisfaction. The BABAM                                                                                                           (Email) team1@scope.edu
programme is designed to prepare
students for the widest possible
career opportunities in both the
private and public sectors, services                                                                 About the Programme
and manufacturing and large and
                                                                                                     The programme provides students with a wide range of knowledge of
small enterprises."
                                                                                                     different areas in business and management studies. While providing students
                   Mr Peter McHardy                                                                  opportunities to critically understand various areas in business and management,
              Programme Leader (UK)
                                                                                                     the programme is also characterized by its flexibility to allow students to
                                                                                                     specialize in specific area. In the final level of study students are to study in-depth
                                                                                                     one particular discipline, either in Marketing or HRM.




20                                                    BUSINESS ADMINISTRATION AND MANAGEMENT
Programme Structure*                                                                         Special Features
The programme consists of 12 modules (180 credits).                                          Strong Reputation and Long History
• Business Communications and Academic skills                                                • The programme has been offered in Hong Kong since 1997 with more
• Business Research Issues and Analysis                                                        than 1,700 graduates, and has established a strong local reputation in
                                                                                               the market for quality and relevance.
• Marketing Communications
                                                                                             Academically Sound and Highly Practical
• International Marketing
                                                                                             • The programme has been specifically designed to give a balanced mix
• Business and Environmental Sustainability
                                                                                               in human, technical and cognitive knowledge required for a successful
• Service Operations Management                                                                management career in today’s competitive global environment.
• Strategic Management (double module)                                                       • Combines cutting edge research and best practice in international
• Work-based Portfolio (double module)(only offered in (part-time)                             management and business from a leading UK university business school
  programme)                                                                                   with local contextualisation and case studies from CityU academics.
• Strategy and Management Dissertation (double module) or                                    • Highly practical “Work-based Portfolio” for the part-time programme, in
  Contemporary Business Issues (double module) (only offered in                                which students can use their current job situations as case studies.
  full-time programme)                                                                       • Students can either write a dissertation or take a taught module in the
                                                                                               full-time programme.
Choose two modules from the followings:
Marketing Stream                                                                             Specialist Pathway and Progression
                                                                                             • Provides general business and management education with specialist
• Retail Marketing
                                                                                               pathway options available (Marketing and HRM).
• Creative Management & Marketing
                                                                                             • Progression to the MSc International Business Management, offered by
HRM Stream                                                                                     DMU through SCOPE, City University of Hong Kong on a part-time basis.
• Managing Organisations
• Globalization and International HRM
     CEF reimbursable modules
                                                                                             Teaching
  * Subject to approval
                                                                                             Lectures and tutorials are delivered by local academics and practitioners.


Entry
• Sub-degree holders in business and related disciplines or equivalent;
  or
• DMS graduates from CityU-SCOPE (HKQF Level 4)#; or
• Holders of BTEC Higher National Diploma in Business related
  disciplines or equivalent qualifications at NQF Level 5#; or
• Sub-degree holders in non-business disciplines with relevant working
  experience*#
* Students are required to take an intensive bridging course offered by CityU-SCOPE before
  programme commencement.

# Only applicable to part-time programme.




                                                                                                                                                                          21
Oxford Brookes University’s strong tradition of excellence in teaching dates
                                                                                                                 back as far as 1865 with the beginning of the Oxford School of Art. It is
                                                                                                                 committed to leading the intellectual, social and economic development
                                                                                                                 of the communities it serves through teaching, research and creativity.
                                                                           The Business School is one of the largest Schools at Oxford Brookes University with over 150 academic staff,
                                                                           2,000 undergraduates and 500 postgraduates and research students. It has established a strong reputation for
                                                                            management education both in the United Kingdom and in international markets, often working in partnership
                                                                            with institutions. Staff teaching on this degree bring not only a wealth of business experience but also active
                                                                            research interests including organizational structures and culture, sustainable business, entrepreneurship and
                                                                           accountability of business.
                                                                          •  The Times Good University Guide 2012, the Guardian University Guide 2012 and the Complete University Guide 2013
                                                                            ranked Oxford Brookes University one of the UK's top 50 universities.
                                                                       •  The Quality Assurance Agency of UK awarded Oxford Brookes University top marks (24/24) in their "Subject
                                                                          Reviews" on Business & Management and Economics.
                                                                   •  Two Queen's Anniversary Prizes was awarded to Oxford Brookes University which recognizes and honors their
                                                                      outstanding achievement and excellence.

                                                          www.brookes.ac.uk

                  FT
                                   BA (Hons) International Business Management
                                   9th intake in 2013

                                             Programme code:        133-19210                                        of instruction and assessment is not English, are required to
                                             Duration & study mode: 1 year (full-time)                               demonstrate an English proficiency equivalent to Grade D in
                                                                                                                     HKALE Use of English or IELTS score 6.0 with a 6 in Reading
                                                                                                                     and writing.
                                             About the Programme                                                     Exceptionally, applicants who can show that they have
     This programme is recognized under
     the Qualifications Framework.           This programme aims to:                                                 relevant qualifications or experience or both may be admitted
                                             • prepare students for a career in Hong Kong’s                          with dispensation to the programme.
     QF Level: Level 5
     QR Registration Number:                   international business environment that includes
     12/000227/5                               financial services and other areas.
     Validity Period:                        • facilitate students in developing analytical and                      Special Features
     01/09/2012 to 31/08/2016
                                               enquiring minds which can respond creatively to the                   International Perspective
                                               problems and opportunities facing modern business.                    Students will acquire the modern business knowledge
                                                                                                                     and skills from a global business perspective.
                                             • allow students to exercise initiative and personal
                                               responsibility in order to develop qualities such as                  Highly Practical
                                                                                                                     Students will participate in project work and case
                                               flexibility, adaptability and independence, which will
                                                                                                                     study analysis which expose them to different business
                                               enable them to cope in a rapidly changing economic,
                                                                                                                     scenarios and prepare them to face real-world business
                                               social and technological environment.                                 challenges.
                                             • enable students to communicate information, ideas,
                                                                                                                     Academics with Real-world Experience
                                               problems and solutions effectively to both specialist and             The teaching team has hands-on business and
                                               non-specialist audiences in a broad cultural context.                 consultancy experience that allows students to gain
                                                                                                                     many practical insights.
"The BA (Hons) International Business        Programme Structure
Management programme is intended             Semester 1
to prepare students for a career in          • Strategic Management                                                  Teaching
International Business Management
                                             • Accounting for Decision Making                                        The programme will be delivered by a team of staff from
or related areas and to encourage
students to develop an analytical and        • Methods of Enquiry                                                    Oxford Brookes University, CityU full-time academic staff
enquiring mind which can respond                                                                                     and other local tutors. The staff from Oxford Brookes
                                             Semester 2
creatively to the problems and                                                                                       University will visit HK at the start of each semester
opportunities facing modern business         • Perspectives on Corporate Strategy                                    to deliver an introductory workshop and part of the
as well as those facing the students         • International Marketing                                               programme. CityU full-time academic staff and other
themselves and society at large.             • International Management                                              local tutors will then deliver the remaining part of the
Oxford Brookes Business School and                                                                                   programme and provide academic support for students
SCOPE are working together to make           • Consultancy Project (Part I)
                                                                                                                     throughout the programme.
this vision a reality."                      Semester 3
                     Dr Tony Gibbs           • Business Synoptic
                                                                                                                     Fee:                       HK$89,220*
          The Head of International          • International Business Environment
          Partnership Development                                                                                    Commencement:              September 2013
                                             • Consultancy Project (Part II)
                                                                                                                     Website:                   www.cityu.edu.hk/ce/baibm

                                             Entry                                                                   Enquiries:                 (Tel) 3442 5684
                                             Holders of Associate Degree / Higher Diploma or equivalent                                         (Email) team3@scope.edu
                                             programmes in business-related disciplines, where the
                                             medium of instruction and assessment is English.                        * Students are eligible to apply for Government financial assistance
                                                                                                                       similar to local degree programmes
                                             Holders of Associate Degree / Higher Diploma or equivalent
                                             programmes in business-related disciplines, where the medium




22                                           BUSINESS ADMINISTRATION AND MANAGEMENT
Edinburgh Napier University is one of CityU SCOPE’s largest UK partners of
                                                                                                                  Higher Education in HK. It is one of the largest universities in Scotland, with
                                                                                                                  more than 17,500 students. The University is composed of three Faculties:
                                                                                                                  The Business School, the Faculty of Engineering, Computing & Creative
                                                                                                                  Industries and the Faculty of Health, Life & Social Sciences. The University
                                                                has approximately 1,600 staff and offers around 200 undergraduate and 100 postgraduate programmes, as well as an
                                                                 extensive range of short courses for industry and commerce. The Business School is one of the largest Business Schools
                                                                 in Scotland with more than 7,000 students. It offers a wide range of Business, Finance, Hospitality and Tourism courses at
                                                                  undergraduate and postgraduate levels.
                                                                  Recent achievements:
                                                                 • Ranked one of Scotland’s top universities for graduate employability by the Higher Education Statistics Agency (HESA) 2011
                                                                • One of the premier institutions for teaching the qualifications of the Chartered Institute of Marketing (CIM)
                                                               • Over 15 years of collaboration with CityU SCOPE in offering Business programmes
                                                              • Has one of the highest numbers of students studying business and finance programmes in HK
                                                            • More than 7,000 graduates in HK
                                                          • 91% UK student satisfaction with The Business School, National Student Survey 2012

                                                     www.napier.ac.uk


  FT
  PT                   BA / BA (Hons) Marketing Management
                       10th intake in 2013(full-time) / 1st intake in 2013(part-time)


                                                                           BA / BA (Hons) Marketing Management (full-time)*
                                                                           (6 Intakes were as the BA / BA (Hons) Marketing Management with Business Studies)
This programme is recognized under the Qualifications Framework.           Programme code:                       133-19310
QF Level: Level 5
12/000153/5 [BA (Hons)], 12/000154/5 [BA]                                  Duration:                             BA            – 9 months
Validity Period: 01/09/2012 to 31/08/2016
                                                                                                                 BA (Hons) – 12 months + 3 months for dissertation


                                                                           BA / BA (Hons) Marketing Management (part-time)
                                                                           Programme code:                       133-29180
                                                                           Duration:                             BA            – 12 months
                                                                                                                 BA (Hons) – 20 months



                                                                           Fee:                                  BA            – HK$52,200
                                                                                                                 BA (Hons) – HK$95,700
                                                                           Commencement:                         September 2013
                                                                           Website:                              www.cityu.edu.hk/ce/bamm
                                                                           Enquiries:                            (Tel) 3442 5376
                                                                                                                 (Email) team3@scope.edu
                                                                           * Full-time students are eligible to apply for Government financial assistance similar to local degree programmes.




                                                                           About the Programme
                                                                           This programme aims to:
                                                                           • develop critical and analytical approaches to marketing management and associated
                                                                             disciplines;
                                                                           • develop in students key transferable skills;
                                                                           • develop in students knowledge of the relationship between marketing and other
                                                                             business activities;
                                                                           • equip students with the necessary knowledge for a career in marketing management
                                                                             and associated disciplines; and
                                                                           • develop in students competence in applying marketing theory to practical situations.




                                                                                                                                                                                             23
Programme Structure
Full-time
                                                  BA / BA (Hons)                                                                                   BA (Hons)
                       Trimester 1                                                  Trimester 2                                                   Trimester 3

• Brand Management (20 credits)                             Option1: 3 modules                                             • Leadership in a Changing Environment
                                                            • Service Management (20 credits)                                (20 credits)
• International Marketing (20 credits)
                                                            • Market Analysis (20 credits)                                 • Marketing Management in Practice
• Marketing Research & Communication
                                                                                                                             (20 credits)
  (20 credits)                                              • Strategic Management in a Global Context
                                                              (20 credits)                                                 • Emerging Markets (20 credits)

                                                            Option 2:                                                      • Dissertation (40 credits)
                                                            •   Live Project#(40 credits)
                                                                Plus any one of the modules in Option 1


Part-time
                                            BA / BA (Hons)                                                                                   BA (Hons)
            Trimester 1                       Trimester 2                           Trimester 3                           Trimester 4                         Trimester 5

• Brand Management                   • International Marketing           • Service Management                 • Leadership in a Changing           • Marketing Management in
  (20 credits)                         (20 credits)                        (20 credits)*                        Environment (20 credits)             Practice (20 credits)
• Marketing Research &       • Market Analysis                           • Strategic Management in                                                 • Emerging Markets
  Communication (20 credits) (20 credits)*                                 a Global Context                                                          (20 credits)
                                                                           (20 credits)*
                                                                         • Live Project# (40 credits)*

                                     * Undertake Three 20-credit modules OR any One 20-credit module
                                       plus 40-credit Live Project module                                                            •  Dissertation (40 credits)

# Enrolment quota applies




Special Features                                                     Entry
• This is a specialized business programme which                     • Holder of an Associate Degree (AD) or a Higher
  covers a comprehensive range of marketing                            Diploma (HD) in any business or service related
  management areas.                                                    studies with at least one module involving study
                                                                                                                                               “I am glad that I decided to study
• The programme requires both academic skills                          of marketing fundamentals and another module                            Edinburgh Napier University
                                                                       in statistics, mathematics or other suitable                            programme although I gave up the
  and the ability to apply them in a context linked
                                                                       quantitatively-oriented subject.                                        chance of studying for a local degree.
  to business practice, primarily in marketing and
                                                                        Students who have not studied marketing fundamentals may also          The BAMM programme emphasize
  related functions.                                                    be considered. Students will be required to study an additional
                                                                                                                                               on theoretical application which
• Live   Project#: In this optional module a student                    marketing bridging course in the summer.
                                                                                                                                               helps to enhance students’ critical
  team is briefed by a Hong Kong organisation on                                                                                               thinking. ‘Live Project’ module enables
  a real marketing task or marketing problem. They                   Teaching                                                                  us to cooperate with companies and
  evaluate the problem, design a marketing plan                      The programme will be delivered through face-to-face                      strengthens students’ problem solving
  to solve it and present their solution in a detailed                                                                                         skills in real life situations. Besides,
                                                                     lectures conducted by academic staff from Edinburgh
                                                                                                                                               graduation dissertation offers students
  report and in a presentation to the organisation                   Napier University & SCOPE and supported by tutorials                      an opportunity of analyzing their
  and their tutor. This gives them experience of real-               led by SCOPE teaching staff.                                              interested social issues. Undoubtedly, it
  life marketing.                                                                                                                              would be a big challenge but it equips
• Dissertation: Each student writes an academic                                                                                                students with variety of techniques for
                                                                                                                                               future career."
  report on a marketing topic of their own choice.
  This involves evaluating what others have said                                                                                                           Tammi TAM Hiu-Ming
  about the topic, conducting a small research                                                                                                                    Graduate 2012
                                                                                                                                               Awardee of The Director’s List 2012
  project on it, writing this all up and presenting
  conclusions and recommendations.




24                                            BUSINESS ADMINISTRATION AND MANAGEMENT
BSc (Hons) Business Information
26 Technology
   Coventry University




       27 BSc (Hons) Business
            Information Technology
            BSc (Hons) Computing
            Science
            BSc (Hons) Information
            Systems
            Staffordshire University
The history of Coventry University can be traced back over 170 years. The academic structure of the University
                                                                           comprises three faculties and one school: Faculty of Engineering and Computing, Faculty of Business,
                                                                          Environment and Society, Faculty of Health and Life Sciences, and School of Art and Design. Currently around
                                                                         18,000 students are studying at the university.
                                                                        The Guardian University Guide 2013: Coventry University ranks 33 in Business and Management Discipline.

                                                                     www.coventry.ac.uk




                  FT
                                   BSc (Hons) Business Information Technology
                                   10th intake in 2013

                                             Programme code:        133-19430                                      Professional Recognition
                                             Duration & study mode: 1 year (full-time)
                                                                                                                    • This programme has been accredited by Hong Kong
                                                                                                                      Council for Accreditation of Academic and Vocational
                                             About the Programme                                                      Qualifications (HKCAAVQ) as a locally accredited top-
     This programme is recognized under
                                             This locally accredited programme aims to provide a                      up degree programme under the Accreditation of
     the Qualifications Framework.
                                             study of the different functional areas of management in                 Academic and Vocational Qualifications Ordinance
     QF Level: Level 5
                                             organizations with relation to information technology;                   (Cap. 592) in which the qualifications attained by
     QR Registration Number:
     10/000641/5                             suitable for sub-degree holders of IT or Business related                individual students will be recognised as meeting the
     Validity Period:                        disciplines. This is a sound and relevant education                      standard of particular qualifications obtained in Hong
     01/09/2010 to 31/08/2014                for people wishing to enter or develop a career in an                    Kong.
                                             interdisciplinary area.
                                                                                                                   Teaching
                                             Programme Structure                                                   Lectures and tutorial classes are delivered by CityU full-
                                             The programme consists of the following modules to be                 time academic staff and/or local instructors.
                                             completed in 3 semesters:
                                              • Information Systems Development / Current                          Fee:                      HK$82,000
                                                Technologies
                                                                                                                   Commencement:             September 2013
                                              • M-Commerce Applications
                                                                                                                   Website:                  www.cityu.edu.hk/ce/bscbit
                                              • Digital Technology and Society
                                                                                                                   Enquiries:                (Tel) 3442 5809
                                              • Management and Organisational Behaviour
"The programme curriculum covers                                                                                                             (Email) team2@scope.edu
computer information systems and              • Business Management Strategy
mobile technologies, organisation             • Add-vantage Module (English)
behaviour and corporate strategies,           • Add-vantage Module (Effective Communication)                       Additional Information
and project management and                                                                                         This programme is one of the eligible full-time courses
communication skills. It is the right         • Introduction to Research Methods
                                                                                                                   under the Financial Assistance Scheme for Post-
choice for IT practitioners to extend         • Project Management
                                                                                                                   secondary Students (FASP) and Non-means-tested
their knowledge into business practice        • Project
for more effective deployment of IT                                                                                Loan Scheme for Post-secondary Students ( NLSPS)
for competitive advantage."                                                                                        administrated by the Student Financial Assistance
                                             Entry                                                                 Agency (SFAA). Students are eligible to apply for Grant &
                      Dr Cassandra Ip
                                             Holders of Associate Degree (AD) or Higher Diploma                    Loan as long as they meet the requirements set by SFAA.
                   Programme Leader
                                             (HD) in computing or business related disciplines, or
                                             equivalent qualifications.


                                             Special Features
                                              The curriculum
                                              • The core curriculum is based on the British Computer
                                                Society (BCS) guidelines.
                                              Employment Opportunities
                                              • Ample employment opportunities for graduates from
                                                this programme in the field of project management, IT
                                                consultancy, database administration, and business support.




26                                          COMPUTER SCIENCE AND IT
Staffordshire University has a long and proud history of providing high quality, progressive and inclusive higher
                                                                        education for people from across the Staffordshire region, the UK and the rest of the world. The University
                                                                        continues to meet the needs of its students, partners, communities and employees now and in the future by
                                                                        embracing diversity, enabling and encouraging local regeneration and constantly seeking to provide easier
                                                                        access to learning for people from all walks of life. On campus, 16,000 students make up the University's vibrant
                                                                       cultural mix from the UK and around the world with more than 10,000 students studying with overseas partners.
                                                                      The Faculty of Computing, Engineering and Sciences houses one of the largest and well-established computing
                                                                     departments with degree having been awarded for over 40 years.

                                                                   www.staffs.ac.uk




   PT                   BSc (Hons) Business Information Technology
                        12th intake in 2013




   PT                   BSc (Hons) Computing Science
                        19th intake in 2013




   PT                   BSc (Hons) Information Systems
                        19th intake in 2013

                                                                           BSc (Hons) Business Information Technology
                                                                           BSc (Hons) Computing Science
                                                                           BSc (Hons) Information Systems
                                                                           Programme code:           133-29010
Bachelor of Science (Hons) Computing Science is recognized under           Duration & study mode: 2 years (part-time)
the Qualifications Framework.                                              Fee:                      HK$96,000 (180 credits)
QF Level: Level 5                                                                                    HK$128,000 (240 credits)
QR Registration Number: 10/000642/5
Validity Period: 01/06/2010 to 31/05/2014                                  Commencement:             June 2013 (240 credits)
Bachelor of Science (Hons) Information Systems is recognized under
                                                                                                     September 2013 (180 credits)
the Qualifications Framework.                                              Website:                  www.cityu.edu.hk/ce/csisbit
QF Level: Level 5
                                                                           Enquiries:                (Tel) 3442 5807
QR Registration Number: 10/000644/5
Validity Period: 01/06/2010 to 31/05/2014                                                            (Email) team2@scope.edu
Bachelor of Science (Hons) Business Information Technology is
recognized under the Qualifications Framework.
QF Level: Level 5
                                                                           About the Programme
QR Registration Number: 10/000643/5                                        These locally accredited programmes are designed to enable sub-degree
Validity Period: 01/06/2010 to 31/05/2014                                  graduates in IT related disciplines to build on their studies in three different
                                                                           streams-- Computing Science (CS), Information Systems (IS) and Business
                                                                           Information Technology (BIT ). Each programme is designed with its unique
                                                                           features in order to meet the different needs of students.
                                                                           Computing Science (CS)
                                                                           The CS programme gives students a broad view of computer systems, hardware
                                                                           and software, and information systems.
                                                                           Information Systems (IS)
                                                                           The IS programme provides students with a sound knowledge of systems
                                                                           analysis and design methods, databases management systems and commercial
                                                                           applications.
                                                                           Business Information Technology (BIT)
                                                                           The BIT programme gives students a sound knowledge of how the commercial
                                                                           world works, and a thorough background in the IT systems that are found in all
                                                                           departments of a modern business.

                                                                                                                                                                                     27
Programme Structure
The program consists of 9 taught modules and a final-year project which is equivalent to 3 modules. Students of
240-credit entry route will take 4 additional modules.

                                                                                   Business Information Technology
                        Computing Science (CS)          Information Systems (IS)
                                                                                                 (BIT)

                                                                • E-Commerce
        For                                            • Open Source Web programming
  240 credits                                       • Professional Enterprise Development
                                                          • Object Oriented Methods

                                                             • Database Systems
                                                            • Data Management
                                                          • Project Management
                                                        • Advanced HCI and Usability

        For              • Hardware and Software                                                                          "Running for 18 years, it has a long-
                            Systems and Networks             • Information System Organizations and Management            standing reputation for its high
  240 credits                                                                                                             academic standards, and has been
                       • Principles and Practices of                     • Service Management and ITIL
       and                                                                                                                an exciting and rewarding learning
                             Software Production                   • Strategic Information Management                     experience for more than 1700
  180 credits       • Distributed Computer Systems                                                                        graduates. To keep abreast of the
                                                                                                                          latest IT developments, its curriculum
                                                                                       • Strategic Entrepreneurship and   has been periodically updated, and
                                       • Advanced Database Systems                                                        it aims to provide students with a
                                                                                                  Innovation
                                 • Knowledge Management in Organizations                                                  solid grounding in both theoretical
                                                                                   • Applied Communications Technology    and practical aspects of the
                                            • CS/IS Route Project
                                                                                               • Applied IT Project       computing discipline. With this strong
                                                                                                                          foundation, graduates will become
      CEF reimbursable modules
                                                                                                                          competent IT professionals and excel
                                                                                                                          their performance in various technical
                                                                                                                          and managerial positions."
Entry                                                                                                                                          Dr Eric Lam
• 180 Credits                                                                                                                           Programme Leader
                                                                                                                             BSc (Hons) Computing Science,
     Holders of Associate Degree (AD) / High Diploma (HD) in Computing and IT related disciplines or equivalent                    Staffordshire University
     qualifications.
• 240 Credits                                                                                                             "By developing your intellectual
     Holders of Diploma/Higher Certificate in Computing and IT related disciplines with 3 years relevant working          abilities, critical thinking, enterprise
                                                                                                                          skill, and capacit y to integrate
     experience or those with equivalent qualifications.
                                                                                                                          differing ideas, the courses enable
                                                                                                                          you to manage a range of business
                                                                                                                          problems and situations, and to set
Special Features                                                                                                          up your own business. You will be
                                                                                                                          equipped for a career in virtually
The university                                                                                                            any sphere of business or industry
• One of the largest universities in UK with over 20,000 students                                                         that has a need for the efficient and
• Considerable success in the recent UK Research Assessment Exercise (RAE) was received by the Faculty of                 appropriate use of IT in a business
                                                                                                                          context."
  Computing, Engineering and Technology
                                                                                                                                           Mr Terence Chan
The collaboration
                                                                                                                                         Programme Leader
• Over 15 years of collaboration with SCOPE, CityU                                                                          BSc (Hons) Business Information
The graduates                                                                                                                                    Technology
                                                                                                                            BSc (Hons) Information Systems
• More than 1,700 IT professionals graduated through delivery of these programmes in HK                                             Staffordshire University
Professional Recognition
• These programmes have been accredited by Hong Kong Council for Accreditation of Academic and Vocational
  Qualifications (HKCAAVQ) as locally accredited top-up degree programmes under the Accreditation of Academic
  and Vocational Qualifications Ordinance (Cap. 592) in which the qualifications attained by individual students will
  be recognised as meeting the standard of particular qualifications obtained in Hong Kong.


Teaching
100% qualified local academics and practitioners.




28                                            COMPUTER SCIENCE AND IT
You can also read
Next part ... Cancel