Progress The new Audi A3 Saloon - Sporting style, practical space
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Progress magazine AUTUMN/13 The new Audi A3 Saloon Sporting style, practical space New Audis at the Frank furt Motor Show Prepare for winter with Audi quattro
Contents // News //
With winter once again almost upon us, everyone at
Audi’s thoughts turn to the advantages of our quattro
0 3 // N e w s
all-wheel-drive system.
Stunning new Audi Sport
peter burn
Memories of recent winters, where snow and ice
seemingly brought the country to a standstill, focus our quattro concept headlines at
minds on the benefits of quattro when the going gets
03 // the Frankfurt Motor Show
tricky. Those benefits in traction, braking and active
safety in slippery conditions are magnified even further 0 8 // N e w A 3 S a l o o n
when quattro is augmented by a set of winter tyres, A stylish new take on the Audi
available for all Audi models through your Audi Centre. A3 offers unrivalled sportiness
We’ve looked at both in our celebration of quattro on in a compact four-door saloon
pages 16-17, and with quattro now available on the A3
hatch and Sportback it’s more attainable than ever. 1 0 // Te c h n o l o g y i n t h e f u t u r e
peter burn
With technology advancing at such a pace in the Vorsprung durch Technik is
digital age, and in the interests of maximing residual in every Audi’s DNA; it also
value prospects on today’s new cars, we’ve also analysed 08 // extends to the options list
what buyers might expect from a used car in three or four
years’ time. See pages 10-11 for our thoughts.
Elsewhere, we’ve showcased the new Audi models
1 2 // I n t e r v i e w Evocative Audi Sport quattro concept
Looking to the future of
and concepts unveiled in Frankfurt, including the Audi Fleet: we talk to Warren
heads high-tech theme at Frankfurt Show
thought-provoking Nanuk and the sensational Sport
Richards and Tom Brennan
quattro concepts, both displaying Audi technology in true
Vorsprung durch Technik fashion.
1 4 // N e w m o d e l s Audi’s unrivalled heritage in all-wheel- combined fuel consumption of 113mpg
Set for 2014, the refreshed drive was highlighted at Frankfurt with and CO2 emissions of just 59g/km, and
James Douglas
A8 and new A3 Cabriolet brim
Head of Fleet 10 // with advanced technology
the unveiling of the sensational Audi Sport bristles with the latest technology, design
Audi UK quattro (above) and Nanuk (right) concepts. and materials.
Both give strong hints on future Audi design
Audi Fleet 1 6 // T h e q u a t t r o i c o n
themes while furthering and paying tribute Nanuk showcases Audi technology
Audi UK Audi is quattro and quattro
Yeomans Drive to quattro’s illustrious history. All-wheel-drive complete with all-wheel
Blakelands is Audi: with winter looming
Milton Keynes
steering hints at the technology hidden
now is the time to upgrade
MK14 5AN Evocative Audi Sport quattro concept beneath the spectacular Nanuk concept’s
0870 241 5663 It’s over 30 years since the original Audi svelte shape (right). That and three-stage
www.audi.co.uk/fleet-sales.html
1 8 // C O 2 e m i s s i o n s
Sport quattro was conceived for world air suspension plus a 550PS V10 diesel
The number of Audi models with
While every effort has been made to ensure the contents of this magazine were championship rallying; the Audi Sport engine delivering no less than 1,000Nm
accurate at the time of going to press (October 2013), the information given
CO2 emissions of 130g/km or
with regard to the tax liability of drivers is for guidance only. The tax position for
different drivers will vary according to their personal circumstances and drivers 14 // less keeps growing and growing
quattro concept is its conceptual successor. of torque. Blending supercar styling with
should consult a tax accountant for specialist advice. All tax figures are based on
the latest production models. Please check with your supplying dealer the official The stunning coupé silhouette pays the practicality of an off-roader, the Nanuk
carbon dioxide emissions of the model in which you are interested. The right is
reserved to change specifications, features and prices without prior notice. For fuel tribute to the original Audi quattro and offers a tantalising glimpse of a potential
consumption information, please turn to page 18. To avoid misunderstandings, 1 9 // C o n t a c t A u d i F l e e t
please contact Audi UK on 0870 241 5663 for advice on any alterations made since hides a plug-in hybrid drivetrain comprising new class of car – the ‘coupé crossover’.
the date of publication. Audi Fleet team details, plus
a 560PS V8 petrol engine with cylinder-on-
your chance to win a fantastic
demand technology and a 110kW electric New Audi A3 Cabriolet
Audi Driving Experience for two
motor delivering a system output of 700PS Following in the wheeltracks of the A3
at Silverstone Circuit
– enough for a breathtaking 0-62mph time hatch, Saloon and Sportback, the new
of just 3.7secs and top speed of 189mph Cabriolet (right) debuted at Frankfurt. The
(where permitted). fourth model in the range, ordering is open
16 // Yet the Sport quattro concept returns now for deliveries in March 2014 – see p14.
Progress magazine / 03
News //
Audi range attracts the
most votes on eBay Motors UK //
Prospective buyers logging on to eBay UK have
voted the brand all the way to the top in the
inaugural eBay Motors Awards.
Audi took the Used Car Brand of the Year title
after eBay users were invited to vote for their
winner from a pre-selected list of the most popular
‘searched-for’ brands.
Richard Starkey, Audi Used Car Development
Manager, commented: “To be recognised as the
most popular brand by visitors to one of the key
‘go-to sites’ for used cars is extremely encouraging.
It bears testament to the strength of our Approved
Used offer – a buyer’s guarantee that a car has been
scrutinised by technicians who know it best, and
which has made the grade.”
It’s Monte Carlo or bust for Gatwick Diamond
Business in support of Sussex charities //
The Audi A3: three Tempting new offers add equipment Audi City virtual showroom concept wins
million and counting and value to TT range for 2014 prestigious BT Retail Week Technology award
With 17 years of innovation and technical An upgrade from Sport to S line specification New TTS Limited Edition (pictured above) Audi's revolutionary virtual showroom concept at
development behind it, the three-millionth A3 for just £350 and a lavishly specified Limited With extra equipment worth no less than Audi City has earned it a ‘Store Technology Award’
– a Sportback 2.0 TDI quattro – has rolled off Edition version of the TTS are highlights of a new £8,480 for a premium of just £2,815 RRP over in the BT Retail Week Technology Awards.
the assembly line at Audi’s Ingolstadt factory. campaign for the Audi TT range. TTS Coupé and Roadster prices, the new TTS Judges in the 12 category awards included
At launch back in 1996, it was the A3 Limited Edition models are assured of rapid IT and commercial directors from some of the Gatwick Diamond Business (GDB), the leading
that established and defined a new ‘premium S line specification for just £350 take-up and will arrive in Audi showrooms in country’s most highly regarded and progressive association for local business in West Sussex,
compact’ class, bringing together unrivalled The usual TT Coupé or Roadster Sport to S line early 2014. retail organisations, including John Lewis, House organised a ‘Monte Carlo or Bust’ charity drive – and
style, sportiness and desirability. upgrade premium of £1,860 has been cut to just Just 120 Coupés and Roadsters will be built of Fraser, Jacques Vert and Net-a-Porter. The exceeded their £12,000 target by some £6,000.
From those pioneering days, the A3 has £350, adding £1,510 RRP of customer value. for the UK, each marked with an exclusive ‘1 of Store Technology Award is new to the category A fleet of 12 Audis provided by Coulsdon Audi
evolved into a line-up comprising three-door S line specification builds on the Sport trim 500’ plaque and finished in either Nimbus Grey list for 2013. and individually liveried by PVL in Burgess Hill, set
hatch and five-door Sportback models as well as level with highlights including 18˝ ‘5-twin- or Imola Yellow. The Audi City format enables the entire out on a non-stop run to the Columbus Monte Carlo
the sporting new A3 Saloon (see page 8). From spoke’ alloy wheels, Xenon headlights with LED Immediately identifiable by imposing 19˝ Audi model line-up to be presented digitally in Hotel, aiming to get there before GDB Executives
next Spring the new A3 Cabriolet, previewed at daytime driving lights, S line embossed leather/ ‘5-arm rotor’ design alloy wheels, fixed TTRS a compact space, with all colours, equipment Head of Customer Quality and Network could reach the same hotel using only public
the Frankfurt Motor Show (see pages 3 and 14), Alcantara® upholstery and S line body styling. rear spoiler and rear parking sensors, Limited options and functions for all Audi models Development at Audi UK. “It bucks trends, transport. They did it – but with minutes to spare.
goes on sale in the UK. The reduced premium also benefits Black Edition models also add interior equipment displayed in their entirety. embraces the future and employs leading Teams included PVL UK (above), vehicle branding
2014 also sees the arrival of the petrol- Edition models, which add £1,250 RRP to S line including ‘Impulse’ exclusive leather upholstery More than 20 Audi City stores are expected to edge technology to make life easier for our specialists, who dressed as Austin Powers characters
electric A3 e-tron, capable of up to 188mpg prices. Specification includes 19˝ ‘7-twin-spoke with grey and yellow stitching, a TTRS design be in place in key locations worldwide by 2015. customers.” and wrapped their A5 before dashing to Monaco.
while emitting as little as 35g/km of CO2, titanium look’ alloys, a superb BOSE® premium flat-bottom steering wheel, MMI navigation plus Visitors can digitally select their vehicle from Rebecca Thomson, Insight Editor at Retail The teams, from local companies including
according to the NEDC test. sound system with Symphony radio, full Black and Audi Music Interface as well as light and rain several hundred million possible configurations Week, added: “Retail technologists don't have an EasyJet, Extech, South Lodge Hotel and Wessex
In 2012, Audi produced a total of 152,993 Styling Package and either acoustic rear parking sensors, cruise control and an auto-dimming and experience it in realistic 1:1 scale on screens easy job – they are working to ready the industry Networks, raised over £18,000 for charities such as
A3 series models at Ingolstadt with the (Roadster) or privacy glass (Coupé). rear view mirror. that almost fill the entire space. for a shopping environment that will rely almost Golden Lion Children’s Trust, the NSPCC, Rocking
Sportback accounting for the majority, being “The Audi City concept is Vorsprung durch entirely on technology. The winners should feel Horse, St Catherine’s Hospice, Sussex & Surrey Air
built at the rate of around 700 each day. Technik down to a tee,” said Jason Cranswick, very proud of what they are achieving.” Ambulance and the Sussex Wildlife Trust.
Progress magazine / 05
News //
A 1 s c o o p s i n a u g u r a l M o t o r Tr a d e r
U s e d C a r o f t h e Ye a r A w a r d //
Strength in its residual values and outstanding
desirability has secured the Audi A1 the inaugural
Motor Trader Used Car of the Year Award.
The magazine invited key trade guides, auction
houses and retailers to nominate the used cars that
had impressed them most in 2012. These were then
condensed into a shortlist and an overall winner.
Motor Trader editor, Curtis Hutchinson, said:
“The A1 demands no compromises on quality versus
bigger Audi models and that has worked in favour
Superfast 4G mobile A3 takes top industry accolades from Evocative five-cylinder Audi TFSI unit of its residuals, meaning desirability on the used
internet for A3 Fleet World and What Car? magazines wins 2013 Engine of the Year award market is every bit as strong. It’s a highly coveted
car and a very worthy winner of our first used award.”
Celebrating 30 years of quattro: major
f o c u s f o r n a t i o n w i d e C e n t r e n e t w o r k //
Ultra high-speed fourth generation, or ‘4G’, A prestigious award from Fleet World for the A3 Saloon wins major What Car? group test A jury of 87 leading motoring journalists from Now the engine’s legacy continues in the
technology is now available on the Audi A3 when A3, as well as top billing for the new A3 Saloon The road test team at What Car? concluded, around the world has voted the Audi 2.5 TFSI TT RS Coupé and Roadster, featuring both
ordered with the ‘Technology package with in a major What Car? group test, has added to a in the October 2013 issue of the magazine, unit ‘International Engine of the Year’ in the turbocharging and FSI petrol direct injection,
mobile telephone preparation – high, with Audi lengthening list of prestigious accolades. that the new A3 Saloon 2.0 TDI Sport was the 2.0-litre to 2.5-litre category for the fourth two core Audi technologies. The engine also
Connect’ option, priced from £1,795 RRP. firm favourite when compared with the BMW year running. powers the new RS Q3 (see right), the first RS
The most advanced of all current mobile A3 is Fleet World Best Lower Medium Car 320d EfficientDynamics, Lexus IS 300h SE and The engine’s DNA can be traced back to model in the Audi SUV line-up.
communication standards, LTE/4G considerably Editorial staff from Fleet World presided over the Mercedes-Benz CLA 220 CDI Sport. its first iteration, which astounded world This is the ninth category win in a row at the
broadens the scope of what is possible with in-car A3’s Best Lower Medium Car 2013 accolade in the Awarding it a coveted five-star rating, the championship rallying in the 1980s with its International Engine of the Year Awards for Audi
‘infotainment’. It enables the download of large annual Fleet World Honours. testers said: “Like most Audis, the new A3 Saloon formidable performance and unmistakable TFSI technology. Between 2005 and 2009, the
amounts of data, such as music and films in HD, The award took into account residual value, offers a stunning interior, but it also out-drives five-cylinder soundtrack in the original Audi Audi 2.0 TFSI engine won the award in the 1.8 October, November and December sees the Audi
at much faster speeds than 3G. maintenance and reliability data from providers the BMW 3 Series and costs less to run.” quattro and Sport quattro S1 (below). to 2.0 category. Centre network celebrating quattro, with a major
To use 4G, a separate SIM card simply needs including ALD Automotive, Hitachi Capital Furthermore, they praised its “extensive emphasis on Audi's pioneering all-wheel-drive
to be inserted into the MMI navigation unit in the Vehicle Solutions, Lex Autolease, LeasePlan, safety kit and enjoyable handling”, and decided it technology and a 10-day event on November 8-10.
glovebox. When occupants connect their mobile EurotaxGlass, VIP DATA and Arval. was “the best compact executive car around”. Now available on most Audi models, including
devices to the WLAN hotspot in the car, they can Steve Moody, editor of Fleet World, said: the sensational new RS Q3 (pictured above), quattro
surf the web independently of one another. For “With the A3, Audi has taken a winning formula offers unrivalled grip and traction in all driving
example, one passenger can participate in a video and refined it further. It has low emission engines situations, and especially in winter.
conference while another watches a video. and highly competitive running costs, but it is the An interactive In-Centre display will focus
The MMI navigation plus also uses LTE/4G to sheer quality that impresses most. It might be a on the everyday relevance of quattro, while extra
deliver the many services of Audi connect to the hatchback, but it feels like a luxury car.” demonstrators will be laid on, all supported by
driver, including navigation with Google Earth® national press and radio advertising.
and Street View® to Facebook and Twitter social For further details visit www.audi.co.uk/quattro
media with a text-to-speech function. and see our celebration of quattro on pages 16-17.
Progress magazine / 07
The new Audi A3 Saloon //
‘Sculpted lines give the
new A3 Saloon a defined
sporting edge that’s
reinforced by a choice of
Sport or S line trims’
The new Audi A3 Saloon
Above: The Saloon shares its interior
An emphasis on sportiness, premium qualit y and unrivalled ef ficiency mark out the new Audi A3 Saloon with the A3 3dr and Sportback. What
Car? magazine praised the Sportback’s
Its purposeful stance, short overhangs and sharply both with 7-speed S tronic transmission, and a 2.0 TDI in the 13% band in 2013/14. That translates to actual “beautiful cabin materials, flawless
assembly and fastidious attention to
sculpted lines give the new A3 Saloon a defined 150PS fitted with a slick-shifting six-speed manual liability from just £52 a month for a 20% tax payer.
detail that put it head and shoulders
sporting edge that’s reinforced by a choice of Sport gearbox. CO2 emissions start from just 107g/km for the above any rival for quality”.*
or S line trims. 2.0 TDI manual models, placing them in the 16% BIK tax Standard specification reflects sporting character
Left: The rear seats offer the same
Available to order now, the new A3 Saloon adds band in 2013/14, while combined fuel consumption of The new Saloon shares much of its interior design with space as the Sportback, with
to the A3 3dr and Sportback range, with P11D prices up to 68.9mpg1 helps to keep you away from the pumps. the A3 Sportback, which won plaudits for its materials, 60/40-split folding
starting from £24,250. Meanwhile, 1.4 TFSI 140PS models are equipped build quality and ergonomics to win the 2013 What Car?
Longer than the Sportback by just over 14cm, with Audi’s revolutionary cylinder-on-demand Car of the Year Award.
wider by 11mm and 9mm lower, the A3 Saloon offers technology, giving combined fuel consumption of up to As What Car?’s testers said: “What really sealed The new Audi A3 Saloon: comparisons
425 litres of luggage space with the rear seats in 60.1mpg and CO2 emissions of just 109g/km for BIK tax the victory was the Audi’s classiness. The beautiful New Audi A3 Saloon Mercedes-Benz BMW 120d
2.0 TDI S line CLA 220 CDI Sport auto Coupé M Sport
place – 45 litres more than the Sportback – and the cabin materials, flawless assembly and fastidious ROTR price £26,425 £29,355 £27,145
same level of cabin space. attention to detail put it head-and-shoulders above P11D price £26,370 £29,300 £27,090
CO2 emissions (g/km) 107 117 124
The new Saloon’s rakish roofline lends it sporting any rival for quality. It actually feels posher than
Max power 150PS 170hp 177hp
coupé-like styling, while premium quality, fit and some executive cars”.* Combined mpg1 68.9 62.8 60.1
finish builds on the class-leading reputation And with standard equipment that includes BIK tax band (2013/14) (%) 16 18 19
BIK tax (20%/40%)2 £70/£140 £87/£175 £85/£171
established by the A3. 17˝ alloy wheels (18˝ on S line), front sports seats, CAP Monitor cost/mile (ppm)3 35.30 40.77 41.89
Bluetooth® interface, MMI radio with 5.8˝ electrically CAP Monitor RV (£/%)3 11,500/44 11,850/40 9,150/34
Advanced engines deliver performance with efficiency extending colour screen, Audi Music Interface (AMI), Details correct at September 2013. Source: manufacturer information. 1 Standard EU Test figures are for comparative purposes
and may not reflect real driving results. 2 BIK tax quoted per month in 2013/14. 3 Over 3yrs/60,000 miles. Source: CAP Monitor,
September 2013. *Text quotes source: What Car? 2013 Awards, January 2013
The new A3 Saloon is available initially with a choice of lowered sports suspension and 60/40 split-folding rear
three engines – 1.4 TFSI 140PS and 1.8 TFSI 180PS, seats, the new A3 Saloon offers a specification to match. F o r m o r e d e t a i l s o n t h e n e w A u d i A 3 S a l o o n p l e a s e v i s i t a u d i . c o . u k / a 3
Progress magazine / 09
Technology for the future //
Tomorrow’s technology today: planning for the future
I t ’ s a t t h e h e a r t o f e v e r y A u d i , b u t V o r s p r u n g d u r c h Te c h n i k a l s o e x t e n d s t o t h e o p t i o n s l i s t . S o w h a t s h o u l d y o u b e s e l e c t i n g n o w t o m a x i m i s e f l e e t r e s i d u a l v a l u e s i n y e a r s t o c o m e ?
Audi is synonymous with industry-leading technology, much vast majority of new Audi models are now fitted with DAB speeds from 19-155mph (where the law permits), using Leather upholstery
of it developed from decades of glittering success in world- – Digital Audi Broadcasting – radio reception as standard. radar sensors to measure and maintain the required distance Leather upholstery can take years off a used car’s interior,
class motorsport. It enables them to receive programmes from digital radio to the vehicle ahead by braking and accelerating. At speeds and is more opulent and harder wearing than cloth. Every
Audi is a pioneer in the digital age, and the standard transmitters, as well as analogue stations, but with much below 19mph the system can initiate partial braking or full new Audi is available with leather, and A6, A7 Sportback, A8,
specification of new models in the range reflect that. It’s also improved sound quality. With the DAB twin tuner, a second deceleration if a potential impact is detected. Q5, Q7 and R8 feature it as standard. And while heated front
one of the reasons why a broad choice of optional features is DAB tuner permanently searches for alternative reception seats are already de rigueur on many models, heated rear
available for every new Audi, with each designed to make the frequencies of the set station for optimised listening. In-car technology: Audi drive select seats as well aren’t far behind for desirability these days.
most of new technology that’s tailored to future expectation. The UK has a wide variety of road conditions and surfaces,
But while every Audi is true to Vorsprung durch Technik, In-car technology: 4G mobile internet connection but Audi models can adapt to those conditions with Audi Automatic transmission
and embraces the latest thinking in design, construction Audi is the first manufacturer to integrate the superfast Long Drive Select. With Comfort, Dynamic, Auto, Efficiency and Gone are the days when automatic transmission spelt
and quality, rapidly advancing technology in the digital age Term Evolution/4G data transfer standard into a production Individual modes selectable at the touch of a button, the disaster for fuel economy and performance. Today, Audi’s
means choosing the right equipment now is crucial to a car’s car. Initially available in the A3/S3 range as part of the driver can choose their car’s driving mode. For long distances, automatic transmissions are at the pinnacle of technology,
appeal – and resale value – in years to come. Technology Pack – high, including Audi connect – available Comfort creates a more relaxing ride. Dynamic changes the and can actually enhance fuel consumption and reduce
In fact, market analysts agree that some of today’s from £1,795 RRP – LTE/4G considerably broadens the scope settings for a sportier driving experience, adjusting steering CO2 emissions while adding to driver enjoyment. The vast
optional features will be expected by buyers on the used of what is possible with in-car ‘infotainment’. It enables and throttle response. Auto adapts the system depending majority of Audi’s model range is available with automatic
market in future and have a direct impact on resale prices. navigation with Google Earth® and Google Street View® as on the driving situation while Individual allows the driver to transmission, from S tronic through multitronic to tiptronic
So developing a car’s specification now to maximise well as Facebook and Twitter social media platforms with a configure the dynamics of the car to their own preferences. depending on model, offering impressive refinement,
prices in years to come is becoming the new priority. text-to-speech function. efficiency and convenience.
Question is what should you be choosing now to ensure Metallic paint
you get the best return in future? We look at some of the In-car technology: adaptive cruise control For years the number one feature on all new cars that will Air conditioning
key standard features and options available across the Audi As traffic levels increase, driver assistance packages become ensure keen interest among used car buyers, metallic paint From the manual air conditioning fitted as standard in the A1
range that are likely to tick buyers’ boxes in years to come. more and more relevant. Adaptive cruise control, Audi’s is available on every Audi, and is standard on the A8. In fact, to the deluxe 4-zone climate control system that’s a feature
intelligent automatic speed and distance control system, many leasing companies specify it on all their cars knowing it in every A8 Long Wheelbase, buyers will expect to maintain
In-car technology: satellite navigation is available from £575 across the Audi range. It works at will realise a value uplift at resale time. their cool in any car in future. For that reason alone, it’s
Satellite navigation systems have evolved greatly during worth considering upgrading from manual a/c to full climate
the last 15 years, and now offer features including real- control, available from just £330 RRP.
time traffic information, a choice of routes, voice control,
postcode recognition, detailed mapping using Google® maps Alloy wheels
and 3D viewing. Availability across the Audi range enables Thankfully, you can’t buy a new Audi without alloy wheels
you to choose a fully integrated SD card-based system from these days. After metallic paint, alloys are perhaps the most
just £495 from the A3 upwards, while the A4 and A5 SE desirable feature on any car for the used buyer. Upgrading
Technik, A6, A7, A8, Q5 and Q7 S line plus and R8 all feature is a matter of personal choice and budget and the choice is
sophisticated systems as standard. wide for every model in the Audi range, while some offer a
no-extra-cost selection of wheel styles.
In-car technology: DAB digital radio reception
All television reception is now digital and it follows that radio
will go the same way in future. So it’s good to know that the
Tomorrow’s technology For more information on standard equipment
today: the new Audi A8
comes with LED rear
and the extensive range of options available
lights as standard, while f or ever y new Audi, v isit w w w.audi.co.uk to
new high-efficiency Audi
MatrixBeam LED headlights download the brochure for the model in which
are available as an option you are interested
Progress magazine / 11
Interview: Warren Richards and Tom Brennan //
The interview:
Warren Richards and Tom Brennan
Enhanced professionalism and a stronger alliance with leasing
p a r t n e r s a r e p r i o r i t i e s f o r A u d i F l e e t . W a r r e n R i c h a r d s a n d To m
B r e n n a n , w h o h e a d A u d i U K ’s F l e e t a n d C o n t r a c t H i r e t e a m s , e x p l a i n
why customer ser vice is central to the Audi Experience
Fresh emphasis on the needs and aspirations of fleet customers no corporate customer, whatever their fleet size, is left wanting Tom Brennan, Audi’s National Contract Hire and Leasing salary sacrifice, we need to ensure Audi is best-placed to answer
is the number one priority for Audi Fleet for 2014. for comprehensive account management,” continues Richards. Manager, is keen to understand more about how the brand is the needs of salary sacrifice in the premium sector.
The strategy retains the existing Fleet Team structure, where “It means fleet operators and their drivers local to each Audi perceived by the industry. The Audi A1 and new A3 are ideally placed for this,
two Key Account Managers are supported by six regionally based Centre can expect to be treated like retail customers, with a full “Strong residual values and low operating costs are essential offering CO2 emissions from just 99g/km and combined fuel
Fleet Managers, while a five-strong contract hire and leasing team service tailored specifically to their needs. for attractive lease rates, the key driver for fleets,” he says. consumption of up to 74.3mpg. Those are essential cost-saving
is set to strengthen existing relationships with the leasing industry. “It’s a strategy that will enable us to roll out a more personal, “We’re keen to ensure Audi models tick all the right boxes factors which suit the salary sacrifice business model very well.
Meanwhile, the new role of Fleet Programmes Manager, bespoke service, one that we are confident will enable a greater for the fleet operator, and we are doing everything to ensure our Both Richards and Brennan are convinced of one thing:
headed by former Key Account Manager Ruth Austin, will further understanding of our customers’ requirements.” residual value performance is the strongest it can be. “Without a doubt we are entering an era where cost control has
develop the Audi Centre-based Local Business Development With the rise in popularity of contract hire as the preferred “Competition is stronger than ever in the premium sector, a greater meaning than ever. We like to think we are pioneering
Manager network. funding method for many fleets, strengthening Audi’s relationships and leasing is becoming more and more popular,” he says. “In new developments, with new technology striving for more
“The new structure will ensure we look after our fleet with the leasing industry is becoming more and more important. particular, with rising interest in lease-based products such as efficient solutions to everyday situations.
customers to create and maintain long-term partnerships,” says “Our fleet sales structure is just part of our strategy for a
Warren Richards (pictured right), National Fleet Manager at Audi. stronger future. While we intend to build on our relationships
“Our service has always been customer-focused; now our Area with larger fleets, we will be connecting even more positively
Fleet Managers will be able to build relations with operators of with smaller operators and company car drivers.
fleets of ten cars and upwards where previously they have had “Our team of Area Fleet Managers will be working with Local
little or no direct communication. Business Development Managers to channel enquiries to Audi
“Working closely with the Local Business Development Centres, where customers can sample for themselves – perhaps
Managers, the Area Fleet Managers aim to provide an invaluable for the first time – the Audi Brand Experience. We feel sure they
resource for the local business community, and will help to ensure won’t be disappointed.”
Building lasting relationships
through outstanding customer
service is a priority for Tom
Brennan, left, and Warren
Richards
Photography: Scott Dennis
F o r d e t a i l s o f t h e A u d i F l e e t t e a m s t r u c t u r e a n d c o n t a c t
details please see the outside back cover of Progress
Progress magazine / 13
New models //
New A3 Cabriolet and refreshed A8 for 2014
H er e in ear ly 2014 , t h e n e w C ab r i ol e t t o p s o f t h e A 3 r an g e w hil e m o r e e quip m en t, n e w o p t i o ns, r e f r e sh e d l o o k s an d m o r e p o w er mar k o u t t h e n e w A 8
New A3 Cabriolet: the premium quality soft-top
With an automatic soft-top that’s fully concealed
when retracted and the inclusion of quattro in the
range for the first time, the new A3 Cabriolet takes
a sophisticated step up from the previous model.
The new Cabriolet’s sleek looks and fully
concealed soft top belie the fact that luggage space
is increased by 60 litres with improved access. The
new model is also around 50kg lighter than before.
The acoustic soft top has a thick inner foam
layer to reduce interior noise plus a glass heated
rear window, and is available in black, grey or brown,
with the liner in a choice of black or lunar silver.
A choice of SE, Sport or S line trims accompanies
three engines at launch – 1.4 TFSI 140PS, 1.8 TFSI
180PS and 2.0 TDI 150PS. All three offer spirited
performance, combined fuel consumption of up to
67.3mpg and CO2 emissions from just 110g/km
(2.0 TDI 150PS manual).
The new Cabriolet is available to order now, with
first deliveries expected in March 2014.
New A8: luxury taken to the next level
Fresh new looks with a sharper grille design
and new bonnet contours, new headlights and
bumpers, more power and equipment and a host
of interior refinements mark out the new Audi
A8, which goes on sale in January 2014.
Key to the new A8 is a revised engine line-up
with CO2 emissions starting from just 155g/km
for the 3.0 TDI 204PS model.
Petrol variants now use Audi’s revolutionary
cylinder-on-demand technology, which sees a
15PS increase to 435PS on 4.0 TFSI models and a
rise from 290PS to 310PS on the 3.0 TFSI.
Meanwhile the popular 3.0 TDI quattro also
enjoys a power hike from 250PS to 258PS, while
the mighty 4.2 TDI moves from 350PS to 385PS.
New technology upgrades include optional For more
MatrixBeam LED headlights (pictured left), while information on
new colours, new alloy wheel designs and interior these and all other
trim choices add to the A8’s premium status. Audi models please
v i s i t w w w. a u d i .c o.u k
Progress magazine / 15
The benefits of quattro //
Audi quattro: grip, whatever the weather
M o r e t h a n 30 y e a r s ’ s t e a d y d e v e l o p m e n t h a s s e e n A u d i ’s i c o n i c q u a t t r o t e c h n o l o g y e v o l v e i n t o a b y w o r d f o r a l l- w h e e l- d r i v e. T h e r e a r e s i g n i f i c a n t b e n e f i t s f o r d r i v e r s , t o o...
It’s more than three decades since the original Audi
Audi winter tyres
quattro changed forever the shape of the World Rally
Few preparations for winter driving have as dramatic an
Championship and pioneered series production of
effect on overall control and safety as winter tyres.
permanent all-wheel-drive in road cars.
They’re made using a special rubber compound and
Since then, progressive technical development are designed for use as soon as the temperature drops
has evolved quattro into today’s sophisticated, below 7 Celsius.
compact and lightweight system that’s central to When combined with quattro, winter tyres
dynamic safety as well as performance and security. transform levels of grip, traction and stopping power in
Today, all-wheel-drive is synonymous with Audi ice and snow, offering Audi drivers a significant safety
through quattro, with the latest systems providing margin in cold weather.
optimum traction and stability in all driving situations. Audi’s range of winter tyres will help you keep
In fact, every Audi model series except the A1 is going – and stopping – whether you’re faced with rain,
available with quattro, offering unrivalled choice and a snow or ice and may cost less than you think. Winter
reassuring advantage in inclement weather. tyres only, or complete sets of wheels and tyres,
While several other car manufacturers have begun are available to order for all models
to market all-wheel drive models, Audi has decades of from your Audi Centre.
quattro expertise and an unrivalled all-wheel-drive-
equipped range ensuring the best performance and safety
is available whatever model the driver chooses.
Audi Centres nationwide are celebrating quattro in
October, November and December with a 10-day event
planned for November 8-10 featuring special interactive
displays and extra demonstrator vehicles (see page 7).
Not simply for SUVs
While quattro is usually associated with SUVs and is The Audi Q5’s quattro Technically highly sophisticated electronics manage For models where the engine is mounted ‘A u d i h a s
a standard feature in the Q5 and Q7 as well as the A4 layout (above). The engine power, distributing it efficiently and imperceptibly longitudinally, such as in the A4, A6, A7, A8, Q5 and Q7,
and A6 allroad, it also provides unbeatable traction, A3 and A3 Sportback between both axles for greater grip and traction with a mechanical locking centre differential continuously decades
acceleration and hill-climbing ability on slippery or loose (below) are now added safety. monitors road conditions to distribute drive to the wheels of quattro
available with quattro,
surfaces in more mainstream models.
yet despite the power Tailored systems for each Audi model
with the most grip.
expertise
of the 2.0 TDI 184PS
The quattro systems fitted to different Audi models vary A strong performance advantage and an
engine, CO2 emissions
start from just 125g/km
in design dependent on the drivetrain layout. The latest quattro system sets new standards for
unrivalled
A transverse engine installation, such as in the the handling, agility and steering precision in the Audi R8 and
A3, A3 Sportback, Q3 and TT, uses a Haldex clutch which RS series models, the highest performing models in the all-wheel-
reacts to variations in the rotational speeds of the front Audi range. drive-
and rear wheels. Here, quattro works with an asymmetric/dynamic
Differing speeds, for example when one wheel loses drive distribution with a rear-biased split for optimum
equipped
traction and starts to spin, creates a disparity in the enjoyment on the road with the reassuring security of range’ For more information on quattro and the Audi
system’s hydraulic pressure, forcing the clutch plates permanent all-wheel drive that’s true to the principles of W i n t e r Ty r e p r o g r a m m e p l e a s e c o n t a c t y o u r
together to direct more drive to the non-spinning wheels. Vorsprung durch Technik. A u d i C e n t r e o r v i s i t w w w. a u d i . c o . u k /q u a t t r o
Progress magazine / 17
Sub-130g/km Audi models // Competition //
Audi Fleet set for 2014 The Audi National
Fleet Team
Win a superb Audi
Driving Experience
Fr o m A p r il 2013, o n ly c a r s w i t h CO 2 e m i s s i o n s o f b e t w e e n 9 6 g / k m a n d 130 g / k m q ua l i f y f o r
t h e f ul l 18 % f ir s t- y e a r c a p i t a l a l l o w a n c e. S o i t ’s g o o d t o k n o w t h e r e a r e m o r e t h a n 15 0 A u di
m o d e l s o n s a l e t o da y w i t h CO 2 e m i s s i o n s o f 130 g / k m o r l e s s At Audi Fleet we are committed
to providing the best service,
advice and support for
your fleet operation.
To ensure your
requirements are You can win a superb Audi Driving Experience at Silverstone, home
A1 A3 Sportback A4 Avant A5 Cabriolet managed to the very high SC of the British Grand Prix. The ADE shows you how to evaluate
Power CO2 Power CO2 Power CO2 Power CO2 risks, recognise dangers and react to them, and you can also hone
(PS) (g/km) (PS) (g/km) (PS) (g/km) (PS) (g/km) standards you have come
1.6 TDI manual 105 99 1.6 TDI manual 105 99 2.0 TDI manual 136 116 2.0 TDI manual 150 124 your driving skills in high performance Audi models, including the
to expect from Audi,
2.0 TDI manual 143 108 1.6 TDI S tronic 105 102 2.0 TDI manual 150 124 2.0 TDI manual 177 127 Audi RS 5 with its 450PS V8 FSI® engine, the Audi TT RS and the
1.4 TFSI* manual 140 109 2.0 TDI manual 150 108 2.0 TDI manual 177 126 our dedicated Fleet Team incredible R8 V10 Coupé.
1.4 TFSI* S tronic 140 109 1.4 TFSI* S tronic 140 110 2.0 TDI multitronic 150 129
is here to help. To enter, please complete and return the coupon below. All
1.2 TFSI manual 86 118 2.0 TDI S tronic 184 110 2.0 TDI multitronic 177 129
1.4 TFSI S tronic 122 119-122 1.4 TFSI* manual 140 112 SW completed coupons will be entered into our free draw to win an
1.4 TFSI manual 122 124 1.2 TFSI manual 105 114 The map shows Audi Driving Experience at Silverstone. The closing date for entries
1.2 TFSI S tronic 105 115
the Audi Fleet is 6 December 2013. For terms and conditions see below.
1.4 TFSI S tronic 122 116
2.0 TDI S tronic 150 119 structure and the areas
1.4 TFSI manual 122 123
Name.......................................................................................
1.8 TFSI S tronic 180 129 covered by our highly experienced NT Job title.......................................................................................
2.0 TDI quattro S tronic 184 129 fleet sales managers.
Company name............................................................................
The contact numbers for your
Company address.........................................................................
personal Fleet Manager MD
are detailed overleaf.
EA .................................................................................................
............................................ Postcode.......................................
Telephone no...............................................................................
If you have any enquiries relating
Email........................................................................................
A1 Sportback New A3 Saloon A5 Coupé A6 Saloon to Audi Fleet, please don’t hesitate SW SE
Power CO2 Power CO2 Power CO2 Power CO2
Nature of business......................................................................
to call your fleet Manager who
(PS) (g/km) (PS) (g/km) (PS) (g/km) (PS) (g/km)
Who is responsible for fleet purchasing decisions?
1.6 TDI manual 105 99 1.4 TFSI* S tronic 140 109 2.0 TDI manual 163 115 2.0 TDI manual 177 129 will do everything
2.0 TDI manual 143 108 1.8 TFSI S tronic 180 129 2.0 TDI manual 177 120 .................................................................................................
possible to help.
1.4 TFSI* Sport S tronic 140 109 2.0 TDI manual 150 107 2.0 TDI multitronic 177 123
To register for a test drive, please state which model you are
1.4 TFSI* S line/BE S tronic 140 113 3.0 TDI multitronic 204 129
1.2 TFSI manual 86 118 interested in driving....................................................................
SC: Scotland/North MD: Midlands SW: South West/Northern Ireland
1.4 TFSI S tronic 122 122
AB - all; BB - all; BD24; BL - all; B1-50, 60-80, 90-98; CV1-12, 22, 23, BA - all; BH - all; BS - all; BT - all; Please send me a brochure (state model)
1.4 TFSI manual 122 126 CA - all; CH1-8, 34, 60-66, 88, 99; 31-37, 47; CW1-5, 7, 10, 11; DE12; CF - all; DT - all; EX - all; GL5-9, 11- ................................................................................................
CW6, 8, 12; DD - all; DG - all; DH - all; DY - all; GL1-4, 10, 14-20, 50-56; 13; GU6, 27, 28-33, 35; GY - all;
DL1-6, 9-17; EH - all; FK - all; HP17, 18; HR - all; LD1-8; LE55, 65; LD5; NP4, 10-13, 15, 16, 18-20, In what format would you prefer to receive future issues of Progress?
*1.4 TFSI engine with Audi cylinder-on-demand
technology. The fuel consumption and CO2
FY - all; G - all; IM - all; IV - all; LL22-49,51-78; NN13; NP7, 8, 25; 22-24, 26, 44; PL - all; PO1-21; In printed form or as a digital e-zine via email
figures quoted in this magazine are obtained KA - all; KW - all; KY - all; L40; LA - all; OX1-5, 7, 9, 11-18, 20, 25-29, 33, RH12-14, 20; SA - all; SN - all; SO -
Data Protection Act 1998: We, Audi UK, our Audi Centres, Authorised Repairers and other Group Companies,
under standardised EU test conditions LL - all; M18-20, 22-24, 26-29, 34, 44; RG14, 17-20, 28; ST1-7, 9-12, all; SP - all; SY23, 25; TA - all; TQ - all; will hold your information. We would also like to retain your personal information and share it with our
(Directive 93/116/EEC). This allows a direct 35, 38, 43, 45, 46, 90; ML - all; 14-21, 55; SY1-13, 15-22, 24; TR - all. retailers, group companies and carefully selected third party organisations so that we and they may contact
comparison between different manufacturer NE - all; OL1-14, 95; PA - all; PH - all; TF - all; WR - all; WS - all; WV - all. you by post, telephone or email to let you know about other products, services and special offers that may be
of interest to you. We may also ask you to participate in one of our customer satisfaction surveys. If you do
A3 A4 Saloon A5 Sportback models but may not represent the actual fuel PR0-9, 11, 25, 26; SK - all; SR1-9; SE: South East not want your information to be used in this way please let us know by ticking the appropriate box(es) below.
Power CO2 Power CO2 Power CO2 consumption achieved in ‘real world’ driving ST8, 13; SY14; TD - all; TS - all; EA: East Anglia BN - all; BR - all; CR - all; CT - all; I do not want to be contacted by Volkswagen Group and its retailers
(PS) (g/km) (PS) (g/km) (PS) (g/km) conditions. More information is available on WA6, 7, 14-16; WN1, 2, 7; YO21, 22 AL - all; CB - all; CM - all; CO - all; DA - all; EC1 - all; EC2 - all; EC3M, R, I do not want to be contacted by third party organisations
You have the right to withdraw your consent at any time, to ask us for a copy of the information held by us on our
1.6 TDI manual 105 99 2.0 TDIe manual 136 112 2.0 TDI manual 136 117 the Audi website at www.audi.co.uk and at CV21; E - all; E1W - all; EC3A, N; V; EC4 - all; GU1-26, 34, 46, 47, 51, records and/or to require us to correct any inaccuracies in your information. If you would like to exercise any of
1.6 TDI S tronic 105 102 2.0 TDI manual 150 119 2.0 TDI manual 177 120
www.vca.gov.org. NT: North East EN - all; HA1, 3, 5-9; HP1-11, 13, 15, 52, 95; HA0, 4; HP12, 14; KT - all; these rights please contact Audi UK. Audi UK is a trading name of Volkswagen Group United Kingdom Limited.
BD1-23, 97-99; CH27, 41-49; CV13; 16, 19-23, 27; IG1-11; IP - all; ME - all; N1, 5; NW1; OX10, 39, 49; Please note that we send brochures to UK addresses only, and BFPO numbers cannot be fulfilled.
2.0 TDI manual 150 106 2.0 TDI manual 177 120 2.0 TDI multitronic 150 127 Prize draw terms and conditions: The prize is an Audi Driving Experience at Silverstone Circuit for two people at
CW9; DE1, 3-7, 11, 13-15, 21-24, 45, LE15, 16; LU - all; MK - all; N2-4, PO22; RG1-10, 12, 21-27, 29-31, a date to be arranged (subject to participation terms and conditions). The prize does not include transport costs
2.0 TDI manual 184 108 2.0 TDI multitronic 150 127 2.0 TDI multitronic 177 127 55, 56, 65, 72-75, 99; DL7, 8; 6-22; NG33; NN1-12, 14-18, 29; 40-42, 45; RH1-11, 15-19; SE1-6, to or from Silverstone. Open to all United Kingdom residents over the age of 18. The prize draw is not open to
1.4 TFSI* manual 140 109 2.0 TDI multitronic 177 127 3.0 TDI multitronic 204 129 DN - all; HD - all; HG - all; HU - all; NR - all; NW2-11; PE1-16, 19, 26-38; 9, 11-15, 17, 19-27; SL0-8, 95; employees of Volkswagen Group United Kingdom Limited, their agents or contractors, Volkswagen Group brand
retailers and anyone else connected with the promotion. Entries must be made on the official entry form (above)
1.4 TFSI* S tronic 140 110 HX - all; L1-39, 67, 69-75; LE1-14, RM - all; SE3, 7, 8, 10, 16, 18, 28; SM - all; SW - all; SW1 - all; SW20; and be received by the closing date of 6 December 2013. The winner will be drawn at random from all entries
2.0 TDI S tronic 150 117 17-19, 67, 87, 95; LN1-13; LS1-29, SG - all; SL9; SS - all; UB9; W9, 10; TN - all; TW - all; UB1-8, 10, 11, 18; received and will be notified by telephone shortly after the closing date. The name of the winner will be made
1.2 TFSI S tronic 105 112 98, 99; M1-9, 11-17, 21, 25, 30-33, WD - all. W2-8, 11-14; W1 - all; WC1 - all; available on receipt of a stamped self-addressed envelope received by the promoter, Volkswagen Group United
1.2 TFSI manual 105 114 F o r f u r t h e r d e t a i l s o n a n y 40, 41, 44, 50, 60, 99; NG1-25, 31, WC2 - all. Kingdom Ltd, before 31 December 2013. If a prize is unclaimed after reasonable efforts have been made to
contact the winner, Audi UK will be entitled to dispose of the prize as it sees fit without any liability to the winner
32, 34, 80, 90; OL15,16; PE11, 12, for having done so.
1.4 TFSI S tronic 122 114 model in the Audi range, 20-25; PR8; S - all; WA1-5, 8-13, 88; The judges’ decision is final. The prize is non-transferable. One entry per person. There is no cash alternative.
1.4 TFSI manual 122 120 No purchase is necessary. Audi UK accepts no responsibility for entries that are lost or delayed or rendered invalid
c al l 0 870 241 56 63, o r v isi t WF - all; WN3-6, 8; YO1, 7, 8, 10-19, due to incorrect participant data, lack of network coverage, system, software or hardware failure or for any other
2.0 TDI quattro S tronic 184 125 23-26, 30-32, 41-43, 51, 60-62, reason beyond its control. Audi UK reserves its right to substitute any prize with a prize of equivalent or higher
1.8 TFSI S tronic 180 129 audifleetsales.co.uk 90, 91, 95 value in the event of circumstances outside its control. Audi UK reserves the right to change models in the Audi
Driving Experience without notice.
Progress magazine / 19Business reply service
Licence no. NAT14114
Audi National
Fleet Team
James Douglas Nathan Dennis Ruth Austin
Head of Fleet Marketing Manager Fleet Programmes Manager
07714 392040 07889 124808 07801 198897
James.Douglas@audi.co.uk Nathan.Dennis@audi.co.uk Ruth.Austin@audi.co.uk
Fleet Team
Warren Richards Tosh Crompton Alison Davis
National Fleet Manager Key Account Key Account
07764 660641 Manager – North Manager – South
Warren.Richards@audi.co.uk 07983 596797 07703 206021
Tosh.Crompton@audi.co.uk Alison.Davis@audi.co.uk
● SC (Scotland/Northern Ireland): ● EA (East Anglia):
Sandy Dougal Paul O’Brien
Fleet Manager Fleet Manager
07947 988991 07989 241112
Sandy.Dougal@audi.co.uk Paul.OBrien@audi.co.uk
MK14 5AN
Milton Keynes
Blakelands
Yeomans Drive
Audi UK
Audi Fleet
● NT (North): ● SE (South East):
TBA Steve Griffiths
Fleet Manager Fleet Manager
07983 552411
● MD (Midlands): Steve.Griffiths@audi.co.uk
Barbara O’Neill-Joyce
Fleet Manager ● SW (South West):
07908 797064 Charlie Rowney
Barbara.ONeill-Joyce@audi.co.uk Fleet Manager
07803 511288
Charlie.Rowney@audi.co.uk
Contract Hire and Leasing Team
Tom Brennan Matt Gardiner
National Contract Hire and Contract Hire and
Leasing Manager Leasing Manager (South)
07803 511292 07824 321947
Tom.Brennan@audi.co.uk Matthew.Gardiner@audi.co.uk
Keith Anderson Nick Mitchell
Contract Hire and Service and Technical Manager
Leasing Manager (North) 07703 404271
07808 730921 Nick.Mitchell@audi.co.uk
Keith.Anderson@audi.co.uk
Paul Westwood
Rental Manager
07775 110288
Paul.Westwood@audi.co.uk
Fleet Support Team 0870 241 5663
Gina Blaauw Alison Payne
Direct Sales Manager Direct Sales Executive
01908 601167 01908 601136
Gina.Blaauw@audi.co.uk Alison.Payne@audi.co.uk
Sarah Corrigan Michelle Munt
Direct Sales Executive Direct Sales Executive
01908 548344 01908 601174
Sarah.Corrigan@audi.co.uk Michelle.Munt@audi.co.uk
Angelique Bradley Emma Fowler
Direct Sales Executive Direct Sales Executive
01908 548748 01908 548356
Angelique.Bradley@audi.co.uk Emma.Fowler@audi.co.uk
Meghann Sherwood
Direct Sales Executive
01908 601658
Meghann.Sherwood@audi.co.ukYou can also read
