Q2 2021 MEETINGS & EVENTS PULSE SURVEY - Global ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Q2 2021 MEETINGS & EVENTS PULSE SURVEY INFO@GLOBALDMCPARTNERS.COM WWW.GLOBALDMCPARTNERS.COM
NEW CHALLENGES ARE MARKET DEMAND IS STARTING INDICATORS POINT TO MEETING
ARISING: VENUE AVAILABILITY & TO SHIFT AND WIDEN, AND EVENT BUDGETS
STAFFING SHORTAGES ESPECIALLY IN 2022 BEGINNING TO INCREASE
As in-person events slowly start to Q2 results are showing more demand As compared to 12% in Q1 findings,
return, travel restrictions and venue for Europe as compared to Q1 26% are now reporting that their
availability/staffing shortages are the findings, and more regions across the meeting and event budgets are
top two concerns around planning globe are receiving interest from increasing. 33% of planners reported
events. Concern about venue planners as we head into 2022 and as budgets were decreasing in Q1, with
availability/staffing shortages moved borders continue to open around the only 23% reporting they are
up from the fifth largest concern to world. decreasing in Q2.
the second largest concern between
Q1 and Q2 survey results.Survey conducted May 26 – June 23, 2021
Country where they are based: Industries Represented:
Australia & Canada Africa Asia Central
Oceania 3% -1% 1% America Middle Marketing/Communications 0.5
1% South America 1% East Construction 0.5
4% 1% Law 0.5
Franchise 0.5
Europe (non- Energy 0.5
UK) Academic/Education 1
7%
Automotive 1
Direct Sales 1.5
Retail 2.5
United
Kingdom Pharma 2.5
12% United States Consulting ,3
58% Non Profit 3
Technology 3.5
Mexico Insurance 3.5
12%
Finance 3.5
Association 7
Other Corporate/Direct Industry 8
Agency / Third Party / Independent Planner
0 10 20 30 40 50 60 70What is your current employment status?
I'm currently I'm currently I'd prefer not to
employed furloughed share at this
but I was 3% time
furloughed 1%
or laid off at
some point
during COV
5%
“I’m currently employed full-
I'm self-
employed/freel time” increased by 5 percentage
ancer and open
for projects
I'm currently
employed, but
points between Q1 and Q2
11% my hours have
been reduced
responses.
I'm currently
15% employed full-
time
65%Do you miss your former pace of work/life and hope it goes back to exactly like it was
before the pandemic, OR are you hoping for a more balanced pace of work/life?
I prefer for
I miss my former work/life to NOT
pace of work/life go back to the
balance way it was before
49% the pandemic
51%Out of the list below, what is the #1 thing you hope to incorporate in
your post-pandemic work/life?
Managing less
programs per
year
5%
Less
travel
7%
Other - Write In
(Required) Remain
13% working from
home
Not applicable 43%
/ None of the
above
15%
Reducing my
general
workload
17%Are you and/or your company If you/your company is hiring, what type of role
hiring meeting planners right now? are you looking to fill?
Value Percent
Not yet, but
planning to Someone who has experience with all three (in-person, 48.5%
later this year. virtual and hybrid events)
15%
In-Person Event Planner (or someone with related 28.8%
experience)
Yes
16%
Other 10.6%
Virtual Event Planner (or someone with related 6.1%
experience)
No
69% Hybrid Event Planner (or someone with related 6.1%
experience)Have you received either one or two Will the face-to-face meetings that your
doses of the COVID-19 vaccine? company and/or clients are planning only be
available to attendees that are vaccinated?
Not yet, but
appointment is
scheduled
7% Yes
13%
No
13%
No
44%
Unsure
43%
Yes
80%Of the below, what are you considering implementing onsite at your
2021 in-person
aaaaaaprograms?
Respondents were able to check all that applied
70
61.7
60
50
41.1
38.9 37.8
40
Percent
31.1
30
20
11.1
9.4
10
0
COVID Code of Liability release COVID testing Proof of vaccination Contact tracking and Other None of the above
Conduct tracingDo you anticipate mandating masks Do you anticipate mandating masks for
for your face-to-face meetings in the your face-to-face meetings outside the
United States in the near future? United States in the near future?
Yes
24% Yes
29%
Unsure
50%
Unsure
52%
No No
26% 19%In light of markets reopening, are your company's or clients' budgets
for in-person meetings increasing, decreasing or staying the same?
Unsure
19%
No Change
32% We are seeing budgets starting to
increase as compared to Q1 findings.
“Budget is increasing” increased by
Decreasing
14 percentage points between Q1 and
23% Q2 results.
Increasing
26%Out of all your company's and/or clients' programs, what percentage of your 2021 programs
have been cancelled due to the pandemic?
25 23.8
20
18
16.9
16.4
15.3
15
Percent
10 9.5
5
0
None - 0% 10% or less Around 25% Around 50% Around 75% All of them - 100%Out of all your company's and/or clients' programs, what percentage of your 2021 programs
have been postponed due to the pandemic?
25
20.7
20 19.2
18.1
17.1
15
13.5
Percent
11.4
10
5
0
None - 0% 10% or less Around 25% Around 50% Around 75% All of them - 100%When do you predict your company will allow employees to travel again?
I don't
know/unsure
9%
My company is
We are seeing a slight increase in
Not until 2022
14% currently travel, as those whose companies are
allowing
employees to currently allowing employees to travel
travel
44%
has increased by 8 percentage points
Q3 2021
14% between Q1 and Q2 results.
Q4 2021
19%When do you predict that your company (or clients) will start to host
face-to-face live events, meetings, or incentives again?
Q4 2022 (October - Q3 2022 (July-September
December 2022) 2022)
2% 2%
Unsure
5%
Q2 2022 (April-June 2022)
7% We've already
started to host
face-to-face The majority of planners have
events
26% already started hosting in-
Q1 2022 (Jan-March
2022) person events, followed by
16%
Q4 2021 (October -
many saying Q3 or Q4 this year.
December 2021)
Q3 2021 (July - 23%
September 2021)
19%If your clients/company has plans to host face-to-face events, meetings, or incentives
again in 2021, about how many attendees will you aim for at your largest program?
Q1 RESULTS CURRENT RESULTS
Value Percent # of Attendees Percent
1-50 18.4% 1-50 13.4%
51-100 20.9% 51-100 18.6%
101-250 20.9% 101-250 26.2%
251-500 15.8% 251-500 16.9%
501-1,000 7.6% 501-1,000 9.3%
Over 1,000 12.0% Over 1,000 9.9%
Unsure 4.4% Unsure 5.8%
There are indications that the size of groups/meetings may be
starting to grow. The majority of planners currently report that
programs will be 101-250 in size.What regions are you considering for your in-person programs in 2021?
Respondents were able to check all that applied
90
80
70 67.3
Europe is gaining interest, increasing by 9
60 percentage points between Q1 and Q2.
50
Percent
40
31.6
30 25.7
20 17.5
8.8
10 5.8 5.3 5.3 4.7 4.7
1.2
0
United Europe Mexico Caribbean Middle East Asia Central Unsure South America Africa Australia &
States/Canada America South PacificWhat regions are you considering for your in-person programs in 2022?
Respondents were able to check all that applied
90
81.4
80
70
More regions are attracting interest for 2022 programs
60
53.6 as borders continue to open around the world.
50
Percent
40 38.1
29.4
30
22.7
20
13.9 12.4 12.4 12.4
9.3
10 6.2
0
United Europe Mexico Caribbean Asia South America Central Africa Middle East Australia & Unsure
States/Canada America South PacificFor 2021 incentive programs, what are you (or your clients) offering
participants in place of a live incentive trip?
60 (Respondents were able to check all that applied)
50.4
50
40
35.3
Percent
30
25.6
23.3
21.8
19.5
20
10.5
10
0
Incentive trip is Gifts Incentive trip is still taking Cash Offering the option of a Virtual incentive event Nothing
postponed to 2022 place in 2021 personal tripWhat are the top 2 challenges you expect to face with your in-person meetings,
events, and incentives once travel resumes more broadly?
50
46.2
45 Venue availability/staffing shortages increased by over 12 pts and moved
up from the 5th spot to the 2nd spot in our Q2 survey. Implementing health &
sanitation protocols fell by nearly 20 pts between Q1 and Q2.
40
35.5
35 33
30 27.4
25.9
25 23.4
20
15 13.2
10
5
0
Travel Venue availability/Staffing Implementing new health Lower budgets/revenue Determining Lower attendance Managing contact tracing
restrictions/Vaccination shortages & sanitation protocols, contract/attrition terms and/or COVID testing
Rollout including physical
distancingHas your company and/or clients decided to permanently hold
Is your company and/or clients hosting virtual events in 2021? certain programs virtually, even once the pandemic has ended
and travel/face-to-face events resume?
Unsure
3%
Yes
No 19%
18%
NOW FUTURE No
54%
Unsure
27%
Yes
79%
Virtual is still very popular in 2021, but as we move
into the future, we are seeing significantly less
interest in holding virtual programs.Has your company and/or clients decided to permanently hold
Is your company and/or clients hosting hybrid
certain programs as hybrid events (in-person program with live
events (in-person event with live streaming) in 2021?
streaming component), even once the pandemic has ended
Yes
Unsure 20%
22%
Yes No
43% 43%
NOW FUTURE
No Unsure
35% 37%
While almost half or respondents report hosting hybrid events
in 2021, there is a great deal of uncertainty around whether
hybrid events will be a permanent fixture in the future.What type of CSR activities will your company/clients be
Is incorporating CSR an important part of looking to implement in their programs?
your company's/clients' programs?
Respondents could check all that applied
Value Percent
Community/Social Support (Habitat for Humanity, local 66.2%
orphanages, homeless shelter etc.)
Unsure Yes
36% 39%
Supporting Education (school supplies/donations/student 60.8%
support)
Environmental Projects (neighborhood clean up, building 56.8%
painting, wildlife education/cleanup)
Charitable Giving or Donations 50.0%
Other 5.4%
No
25%Is incorporating sustainability or environmentally- What environmentally-friendly practices do
friendly practices a critical component of your you aim to incorporate into your programs?
company's/clients' programs?
Respondents could check all that applied
Value Percent
Reducing and managing event waste 78.9%
Unsure Reducing or offsetting carbon footprint at 67.8%
27% events
Conservation of resources at event 67.8%
Yes (including water, energy, natural
47% resources, food)
Using biodegradable/compostable event 60.0%
material
Supply chain management and 40.0%
responsible purchasing
No Working only with vendors that have 34.4%
26%
sustainability protocols
Other 4.4%INFO@GLOBALDMCPARTNERS.COM 1-855-517-2432 WWW.GLOBALDMCPARTNERS.COM
You can also read
