RESIDENTIAL PROPERTY FOCUS ISSUE 1 2015 - CONSTITUENCIES OF HOUSING VALUE WHAT IMPACT WILL THE VALUE OF UK HOUSING STOCK HAVE ON THE ELECTION?

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RESIDENTIAL PROPERTY FOCUS ISSUE 1 2015 - CONSTITUENCIES OF HOUSING VALUE WHAT IMPACT WILL THE VALUE OF UK HOUSING STOCK HAVE ON THE ELECTION?
Savills World Research
                                                       UK Residential

Residential
Property Focus                                       Inside
issue 1 2015                                       Five-year
                                                  house price
                                                   forecasts
Constituencies of housing value
What impact will the value of UK
housing stock have on the election?

                   £
Prime housing in an election year
Mainstream market: A fine balancing act
Affordability in the London housing market
                                                  savills.co.uk/research
RESIDENTIAL PROPERTY FOCUS ISSUE 1 2015 - CONSTITUENCIES OF HOUSING VALUE WHAT IMPACT WILL THE VALUE OF UK HOUSING STOCK HAVE ON THE ELECTION?
This publication
This document was published in February 2015. The data used in the charts and tables is the
latest available at the time of going to press. Sources are included for all the charts. We have
used a standard set of notes and abbreviations throughout the document.

Glossary of terms
n Mainstream: mainstream property refers to the bulk of the UK housing market with, for example,
price movements monitored by reference to national and regional average values.
n Prime: the prime market consists of the most desirable and aspirational property by reference
to location, standards of accommodation, aesthetics and value. Typically it comprises properties
in the top five per cent of the market by house price.

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February 2015

                                                                                                     Five-year
                                                                                                     forecasts
Foreword                                                                                               page 14

demographics & HOUSING:
A political game changer
The generational divide witnessed across the
                                                                                        Executive summary
housing market is a significant political issue

A
                cross the developed           As Lucian points out, it is difficult
                world, capital is          to maintain consistent housing
                becoming concentrated      policies when £2.4tn (61%) of all
                in the hands of            owner occupied housing stock is in               What impact will the value of
                older, home-owning         Conservative constituencies while
households. Globally, the divide           almost half (48%) of the value of social
                                                                                         UK housing stock and its distribution
between equity-rich boomers and            housing is in parliamentary seats held         have on the forthcoming election?
equity-poor millennials is significant     by Labour. Policies designed for one                   See pages 04/05
and growing.                               area may have either no effect or
  Post-war baby boomers have lived         adverse effects in another.
in an era of high inflation and rising        On top of this, different markets
incomes. This has favoured house           are at different stages of recovery
purchase and rapid debt repayment.         and growth. Sophie Chick shows that
Subsequent generations have                while prime central London wanes               The £1m+ residential sales market
experienced decreasing inflation and       other prime markets are waxing.
                                                                                        has grabbed the attention of politicians
low interest rates. Meanwhile, high        Market experiences will differ regionally
house prices have raised the hurdles       and by sector, as our forecasts on                in the run-up to the election
to home ownership.                         page 14 show.                                           See pages 06/07
   This diverging social and economic         The problems of the current housing
experience has significant knock-on        shortage, and its housing market
political effects and geo-demographic      consequences, have been decades
consequences, so it will be setting        in the making and will take far longer
political agendas in a wide variety of     than a single parliamentary term to sort
countries, both now and into the future.   out. The party political consequences
In the UK, the concentration of capital    of getting it wrong go far beyond the
                                                                                           The gap in the mainstream market
among older generations is playing out     malaise of a relatively small (in historic     between the ‘haves-and-have-nots’
in the housing market as increasing        terms) number of frustrated first time        is an issue for any future government
numbers of people, particularly young      buyers. On page 12 Susan Emmett
households without capital, swell the      explores how parties have to unify                      See pages 08/09
ranks of market renting.                   on the basic housing issues if any real
   The simple fact that a significant      difference is to be made.
demographic is capital-poor and               Wealth distribution, social justice,
different parts of the population          cost of care, pensions and housing
have different experiences of, and         benefit, the future of the construction
expectations of, the housing market,       industry, the consumer economy
                                                                                           Affordability constraints look set to
has the potential to impact outcomes       and the impact of all this on the            limit house price growth in mainstream
of our general election – and beyond.      health of the long-term economy                   London over the next five years
   This phenomenon is explored in          are big issues. They can all
this issue of the Focus. Lucian Cook       increasingly be invoked as reasons
                                                                                                   See pages 10/11
reveals how significant stores of          to do something meaningful to put
personal wealth are now tied up in         right past mistakes and to make
UK housing. An incredible 63%              sure the UK housing market is fit for
(£3.6tn) of the UK’s £5.75tn housing       purpose in the 21st century. n
value is held by individuals as housing
equity (net of borrowing).                                                                 Where do the three main parties
   This means that the taxation of                           Yolande Barnes                stand on major housing issues
land and property, housing policy                            World Residential               approaching the election?
and spending has a major impact                              020 7409 8899
on how rich a significant proportion                         ybarnes@savills.com                 See pages 12/13
of the population feels.                                     @Yolande_Barnes

                                                                                                          savills.co.uk/research   03
Residential Property Focus

Valuing Britain
constituencies
                                                                                                                    It will come as little surprise
                                                                                                                 that the total value of housing
                                                                                                                 stock in Conservative constituencies

of Housing VALUE
                                                                                                                 is somewhat higher than that in
                                                                                                                 Labour constituencies. In fact, it is
                                                                                                                 nearly double (at £3.3tn).
                                                                                                                    This may be primarily a result
                                                                                                                 of underlying and historic socio-
                                                                                                                 economic conditions which have in
                                                                                                                 turn determined the political colour
                                                                                                                 of the constituency.

                                                                      H
                                                                                                                    There is still a strong argument that
What impact will the value of UK                                                       ousing has rapidly        the maintenance of a consistent
                                                                                       risen up the UK           housing policy is difficult when,
housing stock and its distribution                                                     political agenda in       on the one hand, £2.4tn or 61%
have on the forthcoming election?                                                      the past five years       of all owner occupied housing
                                                                                       and will undoubtedly      value is located in Conservative
                                                                      continue do so in the run up to the        constituencies while on the other,
                                                                      general election in May.                   almost half (48%) of the value of
                                                                         In this article, we examine how         social housing is in parliamentary
Words: Lucian Cook                                                    the state of housing markets may           seats held by Labour.
Twitter: @LucianCook                                                  already be part of the political              Both parties will have interests
                                                                      landscape in the UK. Housing is a          in the private rented sector, where
                                                                      significant store of personal wealth;      the amount and value of stock
                                                                      our analysis shows that the total          continues to rise because of a lack
                                                                      value of UK housing stock currently        of accessibility to both of the other
                                                                      stands at £5.75tn – equivalent to the      forms of tenure.
                                                                      combined GDP of Germany, France               Geography also has a part to play,
                                                                      and Italy. It is a figure that has risen   given the housing markets in the
                           “The total value of                        by £543bn in one year.                     south have already outperformed
                           UK housing stock                           Political impact
                                                                                                                 those further north and are likely
                                                                                                                 to continue to do so over the next
                           currently stands at                        It is the way in which this value and      phase of the housing market cycle.

                           £5.75 trillion”                            housing growth is distributed that will
                                                                      influence future housing policy and,       Election implications
Lucian Cook, Savills Research                                         ultimately, the fate of different parts    In what is anticipated to be a close
                                                                      of the UK housing market.                  election, all parties will need
                                                                                                                 to engage with stakeholders across
                                                                                                                 all sectors of the housing market.
FIGURE 1
                                                                                                                    £1.62tn of housing stock is located
The value of UK housing London and Private Rented Sector on the up                                               in seats where the majority was less
                                                                                                                 than 10% of the vote at the last
                                                                                                                 election and the value profile in these
                                                                                                                 areas almost exactly replicates that
                                                                                                                 of the UK as a whole.
                                                                                                                    The pressure to have joined up
          UK housing                     London housing                         Private rented sector            housing policy towards housing
                                                                                                                 delivery is particularly evident in
                                                                                                                 Greater London, where the total
       £5.75 trillion                  £1.485 trillion                             £1.16 trillion                value of housing stock is split
      total of UK housing,                                                        total value of stock in        relatively evenly between the two
                                    total value of housing stock
                                                                                the private rented sector        main parties. Here the value rose
                                              in London
                                                                                         in the UK               by 20% or £247bn in 2014 alone
                                                                                                                 and by £563bn in five years. The
   A figure that has risen by        A figure that has risen by                  A figure that has risen by      resulting affordability pressures will
     £543 billion                     £247 billion                                      57%                    undoubtedly come into focus over
                                                                                                                 the period of the next parliament
            in one year                       in one year                               in five years
                                                                                                                 whoever holds the balance of power.

                                       £563 billion                                                             Common need to deliver
     £966 billion                            in five years                              127%                    The growth of the private rented
            in five years           More than combined value of housing                 in ten years             sector, the falling numbers in
                                    stock in Scotland, N. Ireland & Wales
                                                                                                                 mortgaged owner occupation,
                                                                                                                 the restricted amount of new social
Source: Savills Research                                                                                         housing and the value gap between

04
February 2015

    the great divisions of housing value
   Geo-demographic differences                                                                        5-year value changes 2009-2014

            2014                                      Value £bn      1-year          5-year
                                                                                                                £2bn                                      £-6bn
            London                                      1,485         20%            61%                         1%                                        -1%
            South East                                  1,058         11%            25%

            East                                        584           11%            22%

            South West                                  519            7%            14%

            East Midlands                               295            5%             9%

            West Midlands                               360            5%             7%

            Yorks & Humber                              310            4%             1%

            Scotland                                    325            7%             1%                        £0bn                                      £47bn
            Wales                                       184            2%             0%                         0%                                        8%

            North West                                  423            5%             -1%

            North East                                  133            4%             -5%

            Total                                       5,752         10%            20%

  Value split by Party
                               1,250
                                                                  ■ Owner Occupied Unmortgaged
   Value of Housing Stock in

                               1,000                              ■ Owner Occupied Mortgaged
                                                                  ■ Private Rented Sector
       Constituency £bn

                                                                  ■ Social Rented Sector
                                750
                                                                  ■ Other
                                                                                                           £378bn                                        £563bn
                                500
                                                                                                            21%                                           61%
                                250

                                  0
                                       Conservative     Labour    Liberal Democrat    Other

  Source: Savills Research

                                                                                                                   Table 1
London and the rest of the country                                   much more housing across the full
are certainly exercising policymakers                                range of tenures – particularly in the        5-year tenure change 2009-2014
across all parties. The aim must                                     private rented sector.
                                                                                                                                                 Value
surely be to achieve a more co-                                         Successful policies will improve the           Tenure                            1 year   5 year
                                                                                                                                                  £bn
ordinated, less-polarised and longer-                                efficiency of the use of existing stock,
term set of housing policies.                                        expand supply of all types of housing             Owner Occupied
   There is cross party consensus that                               by avoiding excessive regulation                                            1,953   10%      20%
                                                                                                                       Unmortgaged
more housing needs to be delivered,                                  and still recognise the important
even if there is the disagreement as to                              role of home ownership in providing               Owner Occupied
                                                                                                                                                 1,972    7%       5%
why this is the case and what needs to                               households with financial security. n             Mortgaged
be done to achieve it.
   It seems inevitable policy positions                                                                                Private Rented            1,159   17%      57%

                                                                                 61%
on housing will be defined by
the balance they seek to strike                                                                                        Social Rented             374     11%      20%
between stick and carrot, taxation
and incentivisation, regulation and                                                                                    Other                     294     12%      29%
market-led solutions.
                                                                         Of owner occupied
   Hopefully the political rhetoric                                    housing value located in                        Total                     5,752   10%      20%
around these distinctions will not                                    Conservative constituencies                  Source: Savills Research
cloud the underlying need to deliver

                                                                                                                                              savills.co.uk/research   05
Residential Property Focus

Prime market
Prime housing in
an election year

                                                             G
The £1m+ sales market has                                                     iven the level of      markets in 2015. While the Labour
                                                                              price growth in        party seemingly presses on with
grabbed the attention of politicians                                          London since 2009      its increasingly controversial
in the run-up to the election                                                 and the evolution      proposal for a mansion tax, the
                                                                              of prime urban         Chancellor has further raised the
                                                             markets beyond the capital, the         stamp duty liability at the top end of
                                                             number of £1m+ sales in 2014 is         the market, while cutting the burden
                                                             expected to have been higher            for the majority of the housing
Words: Sophie Chick                                          than 2007 for the first time.           market. Many have viewed this as an
Twitter: @SophieChick                                          The increase in the size of this      attempt to outflank the opposition.
                                                             market over the past decade has            Current evidence suggests that
                                                             been huge. Over 10 years, the number    sellers of prime housing stock have
                                                             of £1m+ sales recorded by HMRC          absorbed this cost through a one
                                                             across the UK has tripled, with an      off price adjustment to reflect the
                  “Taxation is likely to be                  estimated 18,000 sales last year.       buyers additional liability. This seems
                  a key issue affecting                         Little surprise then that it is a
                                                             submarket that has attracted the
                                                                                                     to have allowed the market to remain
                                                                                                     fluid in the immediate aftermath of
                  the prime housing                          attention of politicians across all     the changes.

                  markets in 2015”                           parties looking for ways to raise
                                                             tax revenues.
                                                                                                        However, it is still most likely to
                                                                                                     make political debate around further
Sophie Chick, Savills Research                                  Taxation is likely to be the key     taxation even more contentious,
                                                             issue affecting the prime housing       even if, as expected, it has a mildly
                                                                                                     soporific effect on the market in the
                                                                                                     run up to the election.
                                                                                                        This will mean sellers will have

  A year of two halves                                                                               to be realistic on sale price in 2015.
                                                                                                     However, buyers should be able to
                                                                                                     take comfort from the medium term
  How did the prime markets fare in 2014?                                                            outlook for the market which remains
                                                                                                     broadly positive. n
  Much like the mainstream, the prime             The experience of 2014, gives us clues as to
  housing market across the UK saw a year         what may happen in 2015 and beyond.
  of two halves in 2014. The improving
  economy and positive sentiment from the         In London the strongest performers in 2014
  mainstream market helped drive demand
  in the first half of the year with an average
  price increase of 4.9% recorded in the
  prime markets of London and 3.1% outside
                                                  were the markets up to £1m and in the
                                                  £1m-£2m range. These saw annual price
                                                  growth of 6.0% and 2.5% respectively,
                                                  reflecting the fact that they are less adversely
                                                                                                         18,000
                                                                                                        The estimated number
  the capital.                                    affected by the changing tax environment.             of £1m+ sales in 2014
  Some of this momentum was lost over the         In the prime regional and country house
                                                                                                            across the UK
  summer as the uncertainty surrounding           markets, London commuter locations showed
  the Scottish referendum and ongoing             the highest level of growth, with prices rising
  discussions around a mansion tax                by 4.6% in the London suburban markets such
  contributed to a general lack of urgency        Esher, Rickmansworth and Loughton and by
  among buyers. When combined with the            3.7% in the inner commuter zone in the likes of
  impact of the new rates of stamp duty           Sevenoaks, Guildford and Beaconsfield.
  introduced in the Autumn Statement, house                                                             Over the past 10 years
  prices remained roughly flat in the final six   Beyond the commuter zone prices still remain
  months of 2014 in the prime regions with an     below the level seen prior to the credit crunch,
                                                                                                            the number of
  average increase of 0.1% while small falls      presenting an ongoing buying opportunity for             £1m+ sales has
  of -2.2% were recorded in London.               those looking to relocate.                             increased three-fold

06
February 2015

The rise of the £1m+ market
London blazes a trail with the highest number of £1m+ sales in 2014

The Land Registry indicates that by far the                         £1m+ sales. This has not just been confined                          North of England and Scotland are
biggest increase in £1m+ sales has been in                          to emerging prime markets in boroughs such                           yet to return to the peak level of high
London. Where the number of recorded sales                          as Hackney and Lewisham but also in parts                            value transactions.
at or above this threshold has risen by 80%                         of Southwark, Brent and Greenwich.
since the 2006-07 period.                                                                                                                The big winners have been prime urban
                                                                    Smaller increases were recorded across                               areas such as St Albans, Bath, Brighton,
Across London, emerging prime areas                                 the remainder of the South of England,                               Cambridge, Cheltenham, Oxford and
have seen the biggest percentage growth in                          while the markets of the Midlands, the                               Stratford upon Avon.

Biggest increase in £1m+ sales by Local Authority in 2013/14 and increase since 2006/07

                 Aberdeen                           54        35%

                 Derbyshire Dales                   13       225%
                                                                                                                                                  Cheshire W &
                 Warwick                            21       163%                                                                                                                     24        14%
                                                                                                                                                  Chester
                 Rutland                            16       129%

                 Christchurch                       13       333%                                                                                 Cambridge                          108       200%
                 Exeter                             16       220%                                                                                 Suffolk Coastal                     27       125%
                 Cheltenham                         36       200%                                                                                 North Norfolk                       15       114%

                 Oxford                            135       187%                                                                                 Hackney                            192       814%
                 Lewes                              41       173%                                                                                 City of London                     111       640%
                 Brighton & Hove                    97       155%                                                                                 Lewisham                            75       275%

Highest number of £1m+ sales by Local Authority in 2013/14

                 Edinburgh                         133                                 Elmbridge                          864                                 Kensington
                                                                                                                                                                                                2731
                                                                                                                                                              & Chelsea
                 Aberdeen                           54                                 South Bucks                        281
                                                                                                                                                              City of
                 Glasgow                            17                                 Windsor &                                                                                                2565
                                                                                                                          236                                 Westminster
                                                                                       Maidenhead
                 Stratford-On-Avon                  43                                                                                                        Wandsworth                        1469
                                                                                       Cheshire East                      112
                 Birmingham                         32
                                                                                       Trafford                            66
                 Solihull                           22
                                                                                       Harrogate                           31
                 Bath &
                                                   150
                 NE Somerset                                                           St Albans                          268
                 Poole                             112                                 Three Rivers                       150
                 Wiltshire                          81                                 Hertsmere                          133

Source: Land Registry, Register of Scotland NB: The Land Registry undercounts the number of sales at the top end of the market. The analysis only includes locations with 10 or more £1m+ sales in 2013/14

                                                                                                                                                                savills.co.uk/research                   07
Residential Property Focus

Mainstream market
A Fine
                                                                                                                    This means any government will
                                                                                                                 have a fine balancing act when it
                                                                                                                 comes to housing over the life of the

Balancing Act
                                                                                                                 next parliament.
                                                                                                                    Prior to that, a closer look at the
                                                                                                                 second half of 2014 points to a more
                                                                                                                 subdued housing market in the run-up
                                                                                                                 to the general election, which may
                                                                                                                 again bring housing to the fore of the
                                                                                                                 political debate.

                                                     I
                                                                                                                 House prices
The gap in the mainstream market                            f the housing market is                              Almost all of the house price growth
                                                            considered a barometer of                            of 2014 was realised in the first six
between the ‘haves-and-have-nots’                           the electorate’s satisfaction,                       months of the year and prices have
is an issue for any future government                       then on the face of it there                         been flat since June. Parts of London
                                                            was plenty of good news                              – that, following a longer term trend,
                                                     in 2014: house prices ended the                             saw by far the strongest price growth
                                                     year up 7.2% according to the                               in the first half of the year - have now
                                                     Nationwide; transactions rose                               begun to see prices soften according
Words: Neal Hudson                                   by 16% to more than 1.2 million                             to some measures.
Twitter: @resi_analyst                               per year; the number of first-time                             Perhaps the most important
                                                     buyers increased by 21%; stamp                              constraint of price growth in the second
                                                     duty was reformed and house                                 half of the year was the introduction of
                                                     building activity improved with                             stricter mortgage affordability testing by
                                                     starts reaching 140,000 for the first                       the Bank of England.
                                                     time since 2008.                                               This limits the risk of buyers over-
                                                        Undoubtedly, this has been                               extending themselves and lenders
                                                     good news for many homeowners                               exposing themselves to too much risk,
                                                     and for some aspiring homebuyers.                           as and when interest rates rise.
                           “Almost all of the        However, it is equally apparent that                        It also effectively caps the amount
                           house price growth of     the gap between the housing
                                                     ‘haves-and-have-nots’ remains
                                                                                                                 home buyers can borrow, so it should
                                                                                                                 come as no surprise that average loan-
                           2014 was realised in      largely unresolved, something which                         to-income multiples peaked in June.

                           the first six months”     is exemplified by the tension between
                                                     ‘desirable’ mortgage regulation and
                                                                                                                    It appears likely that we will see
                                                                                                                 static or slight declines in lending
Neal Hudson, Savills Research                        ‘less desirable’ reduced access to                          multiples in coming years and so
                                                     homeownership.                                              house price growth will be limited

FIGURE 2
Transactions by buyer type
                                                                                                             ■ Mortgaged First Time Buyer
                                                                                                             ■ Mortgaged Home Mover
                                                                                                             ■ Mortgaged Buy-to-let
                                                                                                             ■ Cash Only

    Mortgaged                   Mortgaged    Mortgaged                Cash                                  800,000

 First time buyer              Home mover    Buy-to-let               only                                  700,000

                                                                                                            600,000

     313,400                   368,200       101,470              436,660
                                                                                      Annual transactions

                                                                                                            500,000
         Nov-14                  Nov-14        Nov-14                Nov-14
                                                                                                            400,000

       +70%                     +24%          +89%                  +56%                                    300,000

        v Nov 09                 v Nov 09     v Nov 09               v Nov 09                               200,000

                                                                                                            100,000

        -15%                     -46%         -44%                   -0%                                         0
        v Nov 07                 v Nov 07     v Nov 07               v Nov 07
                                                                                                                      Mar 06
                                                                                                                      Oct 06
                                                                                                                      May 07
                                                                                                                      Dec 07
                                                                                                                       Jul 08
                                                                                                                      Feb 09
                                                                                                                      Sep 09
                                                                                                                      Apr 10
                                                                                                                      Nov 10
                                                                                                                      Jun 11
                                                                                                                      Jan 12
                                                                                                                      Aug 12
                                                                                                                      Mar 13
                                                                                                                      Oct 13
                                                                                                                      May 14

Source: Savills Research

08
February 2015

by income growth in mortgage                  GRAph 2
dependent markets. Our forecast for           Transaction levels and housebuilding: A close fit
mainstream UK price growth over the
                                                                                                                                                                                                       ■ Annual Transactions                           ■ Annual Private Housing Starts
next five years is 19.3% compared to
19.9% for incomes (see page 14).                                                                    Year to Dec 1988                                                                                                                    Year to Sept 2014
                                                                              2,500,000                                                                                                                                                                                              250,000
                                                                                                 Transactions 2,068,000                                                                                                              Transactions 1,049,160
Transaction levels                                                                               Housing Starts 204,300                                                                                                              Housing Starts 113,020

Compared to house prices, the                                                 2,000,000
                                                                                                                                                                             Year to Dec 2004
                                                                                                                                                                                                                                                                                     200,000
                                                                                                                                                                          Transactions 1,791,000
increase in transactions will be

                                                                                                                                                                                                                                                                                                   Annual private housing starts
                                                                                                                                                                          Housing Starts 166,070
                                            Annual total transactions

considered more universally as good
news. Yet, despite a large increase in                                        1,500,000                                                                                                                                                                                              150,000
activity across all buyer types, the only
group that has got anywhere near their
pre-recession levels are those without                                        1,000,000                                                                                                                                                                                              100,000

a mortgage.
                                                                                                                                                                                                  Year to June 2009
   Much like prices, the number of                                                                                                                                                              Transactions 614,770
                                                                               500,000                                                                                                                                                                                               50,000
mortgage approvals and transactions                                                                                                                                                             Housing Starts 55,530
peaked early in the year and have been
falling since on a seasonally-adjusted
                                                                                       0                                                                                                                                                                                             0
basis. This reflects the incredibly
                                                                                                1978

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                                                                                                                                                1990

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                                                                                                                                                                         1994

                                                                                                                                                                                1996

                                                                                                                                                                                              1998

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                                                                                                                                                                                                                         2004

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                                                                                                                                                                                                                                            2008

                                                                                                                                                                                                                                                         2010

                                                                                                                                                                                                                                                                  2012

                                                                                                                                                                                                                                                                           2014
strong start to 2014 following the
launch of Help to Buy 2 and so we             Source: Savills Research
will probably see transactions level
out during the first half of 2015 before
continuing their slower paced recovery        GRAph 3
up to 1.34 million in 2019.                   House price trends: RICS as a lead indicator in London
Housebuilding                                                                                                               ■ RICS London house prices over last 3 months (Ihs)                                               ■ HMLR London 3 month house growth (rhs)

Given the relationship between total                                          150                                                                                                                                                                                                            8%
market transactions and private
housebuilding, it’s not surprising to                                                                                                                                                                                                                                                        6%
                                                                              100
see that private housebuilding starts

                                                                                                                                                                                                                                                                                                      3 month house price growth
                                                                                                                                                                                                                                                                                             4%
are beginning to level off along with
                                                     Net balance of opinion

                                                                               50
the wider market. Despite significant                                                                                                                                                                                                                                                        2%
support for housebuilders and home
buyers, this relationship essentially                                           0                                                                                                                                                                                                            0%
remains unbroken. Developers’ sales
                                                                                                                                                                                                                                                                                             -2%
rates, though clearly supported by                                             -50
government measures, appear to                                                                                                                                                                                                                                                               -4%
remain ultimately limited by demand                                           -100
in the wider market.                                                                                                                                                                                                                                                                         -6$

   Therefore, whatever the merits of                                          -150                                                                                                                                                                                                           -8%
current policy, any serious attempt
                                                                                     Dec 2004

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                                                                                                                                                              Dec 2008

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                                                                                                                                                                                                       Dec 2010

                                                                                                                                                                                                                          Dec 2011

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                                                                                                                                                                                                                                                                                  Dec 2014

to substantially increase the rate of
housebuilding to the levels required
needs an increase in delivery across          Source: Savills Research
all tenures to break the relationship.

Looking forward                                It has been encouraging to see
Overall, the news coming out of the         politicians deal with this long overdue
housing market appears to be turning        reform as the centrepiece of the
slightly negative ahead of the election,    Autumn Statement. However, it is
but with the Bank of England limiting       one small part of a much bigger
the capacity for mortgage lending and       jigsaw, that in reality needs even
interest rate rises on the horizon, the     more political will to assemble. n
political options for giving the market
another short term boost are limited.

                                                                                 19.3%
   To the surprise of many, the
Chancellor attempted to do just
that with his reform of stamp duty
in the Autumn Statement. The
new system has removed the slab
                                                                               5-year UK mainstream
structure and lowered the potential                                             house price growth
cost for most buyers, which has been                                              forecast to 2019
almost universally welcomed.

                                                                                                                                                                                                                                     savills.co.uk/research                                    09
Residential Property Focus

Market dynamics
the effect of the london
affordability squeeze

                                                          I
Affordability constraints will limit                             n London, the total value          repayment requirements. Coupled
                                                                 of housing rose by 20%             with fast-moving house prices
house price growth in mainstream                                 or £247 billion in 2014 alone      against a context of limited income
London over the next five years                                  and by 61% or £563 billion         growth, this means higher deposits
                                                                 over the past five years.          are required.
                                                          This has huge consequences for              Jump forward five years and we
                                                          Londoners, whose finances are             expect that prices will grow just
                                                          being stretched further and further       10.4%, as fewer first time buyers
Words: Katy Warrick                                       as house prices continue to rise          will have been able to access home
Twitter: @katywarrick                                     at a disproportionate rate to the         ownership for these reasons.
                                                          rest of the country.
                                                            This value gap simply cannot widen      Affordability examples
                                                          at this rate indefinitely, which is why   The infographic below shows how
                                                          we expect mainstream London to see        the average person in London is
                                                          just 10.4% growth over the next five      struggling to keep up with house
                                                          years, compared to 19.3% across           price growth in this changing lending
                                                          the UK as a whole.                        environment and how we see the
                           “We are already                                                          market in 2019 being slightly more
                           seeing some of                 Why just 10.4%?                           balanced (see Figure 3).
                                                          Mortgage regulation is one of
                           these affordability            the main constraining factors to          Third Quarter 2013
                           implications play out”         further house price growth. This new
                                                          lending environment is one of loan
                                                                                                    At the end of the third quarter of
                                                                                                    2013, a first time buyer household
Katy Warrick, Savills Research                            to income caps, stress testing of         earning £53k (the median in London
                                                          borrowers’ affordability and capital      according to CML), could have

FIGURE 3
Affordability What an average first time buyer in 2013 could afford over time, allowing for house price

Q3 2013 Based on 3.1% interest rate                                 Q3 2014 Based on 3.1% interest rate

      Mortgage                                                            Mortgage
                                                                                                                        £46k
                                                                                                                        Shortfall
     repayments                                                          repayments

        21%                                                                21%                        com
                                                                                                          e
                                                                                                  f in
       of income                                                          of income
                                                                                            83 %o

                           123% of income    £65k
                                             Deposit
                                                                                            123% of income             £68k
                                                                                                                        Deposit

                                            £199k                                                                     £206k
                                             Mortgage                                                                  Mortgage
                            3.74 x income                                                   3.74 x income

                                            House price                                                              Same house
 Household income                                                    Household income                                 now costs
        £53k                                £264k                         £55k                                        £320k
Source: Savills Research

10
February 2015

afforded to buy a property worth             value ratios remain the same,               Together with the cost of the
£264k at 3.74 loan to income multiple        our buyer could now obtain a              deposit which buyers need to
with a 75% loan to value mortgage.           property worth £324k with a £252k         accumulate, these also have
This assumes they could raise the            mortgage. This means that while the       implications for transactions levels.
required £65k deposit. At prevailing         funding shortfall is reduced, it still    This will place more demand on the
interest rates servicing this mortgage       sits at £29k.                             private rented sector or the hotel of
would account for 21% of gross                  Even if that shortfall can be found,   Mum and Dad.
household income.                            the costs of servicing the mortgage         But, assuming local governments
                                             will have increased to 26% of gross       respond to the changing housing
Third Quarter 2014                           income because of interest rate           needs, it will also present developers
Over the course of 2014 incomes              rises. This 26% is much higher than       with an opportunity to build for the
grew by 4%, and if we assume the             the 21% average of the past 20            private rented sector and develop
same mortgage conditions as before           years. Essentially, this would mean       the intermediate housing offering. n
our hypothetical buyer can now               affordability would be as stretched as
borrow £206k and afford a property           it was prior to the credit crunch.
worth £274k. The amount they can                If, however, the 2019 shortfall
afford has risen by 4%, but, as we
have seen, house prices will have
                                             is added to borrowing it would be
                                             necessary to get an 80% LTV, 4.18            supply shortage
risen much more.                             LTI mortgage. This would mean
   In this example, the £264k house          that the cost of capital and interest        Identifying the hidden value
is now worth £320k, resulting in a           repayments would shoot up to 29%
funding shortfall of some £46,000.           of gross income. This is a level not         Despite these affordability issues there is still
The options for buyers are pretty            seen since the affordability driven          a shortage of new supply in London – we are
stark – find a much bigger deposit,          downturn of the early 1990s, so it           currently building less than half of the 50,000 new
borrow more money at an even                 is highly unlikely that this level of        homes required in the capital every year. This is
higher multiple of income (4.57x             lending would be sustainable.                one of the fundamental reasons why we do not
earnings), or buy a smaller property                                                      expect average price falls across London in 2015,
or one in a less expensive area. The         Consequences                                 despite the recent change in sentiment.
first two options may not be possible,       These affordability considerations
the last may not be desirable.               limit future price growth potential.         For developers there will undoubtedly be pockets
                                             While, annual price growth across            of hidden value which will see growth levels above
Third Quarter 2019                           all of London averaged 17.8% during          the average, though it will require them to place
If we fast forward to 2019, our              2014, the last six months saw just           significant emphasis on unlocking it through the
subject property would be worth              1.6% according to the Nationwide.            nature and scale of the development they undertake.
£353k while incomes will have                  This indicates that we are already
risen by 22% according to Oxford             seeing some of these affordability
Economics. Assuming loan to                  implications play out.

inflation and income growth over the period

    Q3 2019 Based on 5% interest rate

         Mortgage
                                                             £29k
                                                             Shortfall
        repayments

          26%                        com
                                         e
         of income              of in
                         44%
                         106% of income                      £72k
                                                              Deposit

                                                           £252k
                                                            Mortgage
                         3.74 x income

                                                          Same house
     Household income                                      now costs
          £67k                                             £353k

                                                                                                                 savills.co.uk/research         11
Residential Property Focus

Housing
an emotive
                                                                                                                                                                                                                                            Another topic we can expect to
                                                                                                                                                                                                                                         dominate the airwaves, is the argument
                                                                                                                                                                                                                                         surrounding empty homes in London.

ELECTION issue…
                                                                                                                                                                                                                                         Despite the lack of robust evidence
                                                                                                                                                                                                                                         that this is a large scale problem,
                                                                                                                                                                                                                                         Labour recently announced plans to
                                                                                                                                                                                                                                         levy charges on absentee property
                                                                                                                                                                                                                                         owners but details have yet to emerge.
                                                                                                                                                                                                                                            Less controversial are measures
                                                                                                                                                                                                                                         from all sides aimed at increasing
                                                                                                                                                                                                                                         the number of first-time buyers. The

                                                                                                                                                                 A
                                                                                                                                                                                                                                         Conservatives intend to build on
…but what the market really                                                                                                                                                     s polling day                                            the already extended Help to Buy
                                                                                                                                                                                approaches, housing                                      policy with the new Starter Home
needs are long-term solutions that                                                                                                                                              is set to become                                         scheme (see Table 2) while Labour
extend beyond electoral cycles                                                                                                                                                  one of the chief                                         has gone further stating an intention
                                                                                                                                                                                political battlegrounds                                  to double the number of first-time
                                                                                                                                                                 with politicians of all stripes                                         buyers by 2025. In a country where
                                                                                                                                                                 emphasising short-term, headline-                                       homeownership remains a major
                                                                                                                                                                 grabbing policies faster than you                                       aspiration, this is safe political ground.
    Words: Susan Emmett                                                                                                                                          can say ‘housing crisis’.                                                  Unfortunately, election-focused
    Twitter: @saemmett                                                                                                                                             A persistent shortage of homes,                                       soundbites will not deliver a better
                                                                                                                                                                 against a background of strong                                          functioning market. At best, welcome
                                                                                                                                                                 house price growth in some areas                                        measures to help first-time buyers,
                                                                                                                                                                 and increasing affordability pressures                                  are only part of the solution. At worst,
                                                                                                                                                                 on younger would-be buyers, is likely                                   policies launched without real research
                                                                                                                                                                 to lead to heated debates ahead of                                      into their consequences could have
                                                                                       “Election-focused                                                         one of the most uncertain elections                                     adverse effects on the market.
                                                                                       soundbites will not                                                       for decades.
                                                                                                                                                                   Labour’s plans to levy a Mansion
                                                                                                                                                                                                                                            A heavy-handed approach towards
                                                                                                                                                                                                                                         overseas buyers risks hindering
                                                                                       deliver a better                                                          Tax on properties worth £2m or more                                     investment and inhibiting house

                                                                                       functioning market”                                                       has so far attracted the greatest
                                                                                                                                                                 controversy, even among the party’s
                                                                                                                                                                                                                                         building rather than helping to deliver
                                                                                                                                                                                                                                         more homes. In its current form,
    Susan Emmett, Savills Research                                                                                                                               own London MPs. But there is more                                       Mansion Tax is likely to distort the
                                                                                                                                                                 debate to come.                                                         property market and penalise certain
                                                                                                                                                                                                                                         parts of London where values have
                                                                                                                                                                                                                                         risen steeply.
GRAph 4
                                                                                                                                                                                                                                            What the housing market really
Housing shortage continues                                                                                                                                                                                                               needs are long-term solutions that
                                                                                                                                                                   ■ New planning consents                       ■ New home starts
                                                                                                                                                                                                                                         extend beyond electoral cycles and
                                                                                                                                                                                                                                         party politics. As we can see from
                                                                                                                                                                                                                                         Graph 4, the planning reforms of the
                                                          350                                                                                                                                                                            last three years, have helped deliver a
                                                                                                                                                                                                                                         greater number of planning consents.
Additional households/homes in England (000s per annum)

                                                                          184,000 new homes                                                                                                                                              Housebuilding now needs to catch up.
                                                          300               were started in
                                                                                2007…                                                                                                         Liberal Democrats targets                     We need to support a wider range
                                                                                                                                National Planning Policy                                                                                 of players (small enterprises, housing
                                                          250                                                                   Framework (NPPF) was                                                                                     associations and Local Authorities) to
                                                                                                                                  introduced in 2012                                              Housing need projections               deliver homes which are not only for
                                                                                                                                                                                                                                         sale but also aimed at renters and
                                                          200
                                                                                                                                                                                                                   Labour targets        people struggling to buy.
                                                                                                                                                                                                                                            We also need to have an honest
                                                          150                                                                                                                                                                            debate on taboo subjects such as
                                                                                                                                                                                                                                         the green belt – a no go area ahead
                                                                           ...compared with                                                                                                                                              of an election particularly in marginal
                                                          100
                                                                             86,000 in 2009                                                                                                                                              constituencies. Long-term solutions
                                                                                                                                                                                           139,000 new homes                             require cross-party support.
                                                          50                                                                                                                                were started over                               The good news is that behind the
                                                                                                                                                                                              the past year                              scenes, there is a growing consensus
                                                                                                                                                                                                                                         among all major parties that the
                                                           0
                                                                                                                                                                                                                                         country needs more homes. If the
                                                                2003 Q1

                                                                             2004 Q1

                                                                                        2005 Q1

                                                                                                  2006 Q1

                                                                                                            2007 Q1

                                                                                                                      2008 Q1

                                                                                                                                   2009 Q1

                                                                                                                                             2010 Q1

                                                                                                                                                       2011 Q1

                                                                                                                                                                    2012 Q1

                                                                                                                                                                              2013 Q1

                                                                                                                                                                                        2014 Q1

                                                                                                                                                                                                       2015 Q1

                                                                                                                                                                                                                     2016 Q1

                                                                                                                                                                                                                               2017 Q1

                                                                                                                                                                                                                                         current opinion polls are correct and
                                                                                                                                                                                                                                         we end up with either a minority
                                                                                                                                                                                                                                         government or another coalition,
Source: HBF, DCLG, TCPA                                                                                                                                                                                                                  we will need to build on that. n

12
February 2015

Table 2
Party policies Where the three main political parties stand on housing approaching the election

        XXXXX               Coalition Government                Conservatives               Liberal Democrats                         Labour

                           Measures to increase housing                                     Target of 300,000 new             Target to be building over
                            supply include: Help to Buy                                     homes a year by 2020             200,000 new homes a year
                           to support buyers, Affordable                                    by encouraging offsite             by 2020, by encouraging
                           Homes Programme to deliver                                      construction, support for          a greater diversity players.
                              200,000 new affordable           Have not specified          SMEs, new entrants and            SMEs to be supported by
                           homes by 2019, New Homes             a building target.          self-build and boosting         “Help to Build” programme
                           Bonus to incentivise councils                                     Housing Association               which underwrites bank
  Housebuilding              to grant planning consent                                    capacity. Further measure:          loans for smaller builders.
                            and Builders Finance Fund                                     creation of a new Housing          “Use it or lose it” measures
                           to help SME access finance.                                   Investment Bank to simplify        to discourage land banking.
                                                                                        the allocation of public funds.

                           Build 100,000 Starter Homes
                           on brownfield land to be sold                                     Support for shared                 Double the number of
                             at 20% below the market          Starter Homes and            ownership, rent-to-buy            first-time buyers by 2025.
                           rate to first-time buyers aged    Rent-to-Buy are also          and other intermediate                First-time buyers to
                            under 40. Meanwhile, Rent-       Conservative policies.         tenures, where every               be given priority access
      First time             to-Buy enables tenants to                                     monthly payment goes                    to housing within
       buyers                rent a home at a discount                                   towards owning the house.           “Housing Growth Areas”.
                             to help save for a deposit.

                               Drive to increase the                                                                              Make 3yr tenancy
                            number of professionally-                                   A Lib Dem private members           agreements the norm rather
                               managed homes for                                        bill to protect tenants against     than 6 or 12 months. Annual
                               private rent includes          Against rent controls.    retaliatory evictions currently       rent review with an upper
                           £1bn Build-to-Rent fund to                                     going through Parliament.           ceiling on rent increases.
  Private rented
                           deliver 10,000 rental homes.                                                                     Letting agents banned from
      sector
                                                                                                                              charging fees to tenants.

                               National Planning Policy                                      Strong supporters of                Proposals for Local
                             Framework (NPPF) set out           Vociferous public          localism agenda. Some            Authorities to designate new
                              a “presumption in favour      commitment to the green          criticism of Coalition           “Housing Growth Areas”
                           of sustainable development”       belt and to support the    planning policies such as the        which will have powers to
                           to speed up housing delivery.     localism agenda which      permitted development rules           assemble land and give
                            It followed the Localism Act      gives locals more say      allowing offices and shops            certainty to developers.
   Planning and               which gave locals greater     over development in their       to change into housing              Mandatory for Local
    green belt
                                   say over housing.             neighbourhood.         without planning permission.         Authorities to have a Local
                                                                                                                            Plan to meet housing needs.

                           Published a prospectus for
                            locally-led garden cities of                                    Aspire to build at least          Plans to build 200,000
                           at least 15,000 new homes.           Support the idea            10 garden cities, with            homes a year include a
                             Also announced support         but have resisted naming      five along a new Garden             new generation of new
                              for new garden cities at           any new sites.         Cities Railway joining Oxford        towns and garden cities.
   Garden cities               Ebbsfleet in Kent and                                           and Cambridge
                              Bicester in Oxfordshire.

                                                                                         An annual tax on properties          Labour expects to raise
                              Recent reforms of the                                        worth £2m, proposed in             £1.2bn a year by taxing
                           Stamp Duty Land Tax place                                      2009, has developed into           homes over £2m to help
                            a bigger burden on higher        Against a Mansion Tax.       an additional banded levy        fund the NHS. The tax will be
                                 value properties.                                       on top of council tax to be        progressive with owners of
    Mansion tax                                                                         collected by Local Authorities      homes worth £2-3m paying
                                                                                                then pooled.                  an extra £250 a month.

Source: Savills Research

                                                                                                                          savills.co.uk/research       13
Market forecasts
House prices 2015-2019
prime markets Five-year forecast values*

                                  2015                  2016                       2017                        2018                        2019                 5-year

 Central London                        -1.0%                  8.0%                        6.5%                        5.0%                       5.0%          25.5%
 Other London                          0.0%                   6.0%                        5.0%                        4.0%                       4.0%          20.4%
 Suburbs                               1.0%                   7.0%                        6.0%                        5.0%                       4.5%          25.7%
 Inner Commute                         1.0%                   7.0%                        5.5%                        5.0%                       4.5%          25.1%
 Outer Commute                         1.0%                   6.0%                        5.5%                        5.0%                       5.0%          24.5%
 Wider South of
 England
                                       1.0%                   4.5%                        5.0%                        5.0%                       5.0%          22.2%
 Midlands/North                        1.0%                   4.0%                        4.0%                        5.0%                       5.0%          20.4%
 Scotland                              0.0%                   4.0%                        4.5%                        4.0%                       4.0%          17.5%

Source: Savills Research 							                                   *Assuming no mansion tax but allowing for revision of the council tax system NB:
                               These forecasts apply to average prices in the second hand market. New build values may not move at the same rate

Mainstream markets Five-year forecast values

                               2015                  2016                        2017                        2018                        2019                   5-year

UK                                   2.0%                  5.0%                        5.0%                         3.0%                        3.0%          19.3%
London                               0.0%                  3.0%                        3.0%                         2.0%                        2.0%          10.4%
South East                           3.0%                  6.5%                        6.5%                         4.0%                        4.0%          26.4%
South West                           2.5%                  5.0%                        5.0%                         3.5%                        3.5%          21.1%
East of England                      3.0%                  6.0%                        6.0%                         4.0%                        4.0%          25.2%
East Midlands                        2.0%                  5.0%                        5.0%                         3.0%                        3.0%          19.3%
West Midlands                        2.0%                  4.5%                        4.5%                         3.0%                        3.0%          18.2%
North East                           1.0%                  3.5%                        3.5%                         2.0%                        2.0%          12.6%
North West                           1.0%                  4.0%                        4.0%                         2.0%                        2.0%          13.7%
Yorks & Humber                       1.5%                  4.5%                        4.5%                         2.5%                        2.5%          16.5%
Wales                                1.5%                  4.0%                        4.0%                         2.5%                        2.5%          15.3%
Scotland                             3.5%                  4.0%                        4.0%                         2.5%                        2.5%          17.6%

Source: Savills Research 			                             NB: These forecasts apply to average prices in the second hand market. New build values may not move at the same rate

14
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Please contact us for further information

Lucian Cook            Susan Emmett           Yolande Barnes          Jim Ward                     Jacqui Daly
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