Retail security Improve retail profitability and operational performance - Small to medium sized applications

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
Retail security

                   Improve retail profitability
                   and operational performance
                   Small to medium sized applications

Answers for infrastructure.
Retail security Improve retail profitability and operational performance - Small to medium sized applications
Effective loss prevention through
    multi-layered retail security
    Crime affects the profitability of retail businesses of all sizes all over the world,
    from small individual shops to large multi-storey shopping centres. Small
    wonder, then that most retailers have made loss prevention a major priority.

    While several practical measures can be put into place to limit the opportunity
    for theft during opening hours such as addressing blind spots on shopfloors –
    the real key to bringing about a substantial reduction is the building of a
    multi-layered approach to retail security – during and after working hours.

    Electronic systems have an integral part to play in this multi-layered approach.
    The installation of video surveillance has often proven effective. As well as
    enabling the detection of intruders after hours, the presence of video systems
    can deter unauthorised access to vulnerable areas during opening hours. And,
    even greater benefits can be achieved through the integration and interoper-
    ability between video surveillance, access control and intruder alarm systems.

    At Siemens, we understand that the level of sophistication and functionality
    required in such systems is driven by the size of the business they cover.
    The scalable products and systems we offer work seamlessly to provide cost-
    effective security which will not impact negatively on the retail environment.

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
Retail security: good for staff, good for
customers and great for profitability
   “Multi-layered” approach to security          tempted. It also provides irrefutable            Reduce Health & Safety risks
Adopting common sense procedures –               evidence if they succumb to temptation        Using access control systems to restrict
such as locking stockrooms and limiting          anyway.                                       entry to certain areas such as warehouses,
staff and customer access during stock                                                         stockrooms etc., also can ensure that
takes – is fundamental to a more secure              Protect cash                              only personnel trained in Health & Safety
retail environment. Through training,            The handling of cash is a major issue with-   (H&S) policies are allowed to proceed.
staff should be encouraged to remain ob-         in the retail industry. It provides a con-    This should reduce the number of acci-
servant and to be on the lookout for sus-        stant temptation not only for employees       dents in the workplace.
picious or unusual behaviour. Once these         regularly handling small amounts, but
kind of basic practices are put into place,      also for serious criminals wherever sub-         Security – all around improvement
electronic systems are the effective final       stantial takings start to accumulate. Again   Improved security is the key to a safer re-
layer of security – both during and out-         video surveillance and alarm systems,         tail environment for customers and staff,
side opening hours.                              fitted with panic buttons to summon the       but it also brings a measurable return on
                                                 police, have a proven deterrent effect.       investment – with fewer losses, and im-
   Clamp down on shoplifting                                                                   proved customer and staff retention.
In any attempt to reduce shoplifting, pro-          Tighten out-of-hours security
viding an active deterrent is a key objec-       Much vandalism and theft – and most
tive. This can be achieved by a combina-         break-ins – occur under the cover of           Highlights
tion of article tagging and the overt            darkness, outside normal working hours.
positioning of video surveillance cam-           Implementing overt electronic systems
eras. And, when thieves are not deterred,        will help deter offenders and implement-          Better overall security leads to an im-
the latest video systems from Siemens            ing covert ones will help identify, appre-        proved retail experience for customers
will ensure that clear, visual evidence is       hend and successfully prosecute them.
recorded, easily retrieved and readily           Siemens’ access control, intruder detec-          Electronic security systems can also
available to support any prosecution. The        tion and video surveillance systems are           contribute to an improvement in
installation of access control for offices,      flexible enough to cater for differing lev-       Health & Safety performance
stockrooms and other sensitive areas will        els of security during and after opening
also limit the opportunity for thieving.         times. Times of greater vulnerability such        Use electronic security measures –
                                                 as evenings, weekends and public holidays         combined with common sense prac-
    Reduce employee theft opportunities          can be designated as needing greater              tices – to deliver increased protection
It is estimated that 35%(1) of retail theft is   security and alarms set to trigger video          for assets, staff and premises
committed by employees. This involves            recording equipment or locking doors.
activities that range from the removal of                                                          Reduce shrinkage by reducing the
stock from displays to dishonest handling            Improve customer service                      opportunity for theft
of cash and fraudulent till manipulation.        By relieving them of routine security pro-
Again, a combination of Siemens’ fixed           cedures, the implementation of electron-          Protect cash with physical restrictions
video cameras linked to digital recording        ic security measures gives staff more             and interoperable access control and
equipment, POS systems and access con-           time for customers. So with a safer, im-          video surveillance systems
trol of critical locations will provide an       proved service, the likelihood of repeat
effective deterrent to staff who may be          business is greatly enhanced.                     Improve out-of-hours security with
                                                                                                   interoperable video surveillance/record-
                                                                                                   ing and intruder detection systems

(1)   Global Retail Theft Barometer 2007.
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Retail security Improve retail profitability and operational performance - Small to medium sized applications
Small to medium-sized retail companies usual-
                                                                                             ly have limited security budgets and find it diffi-
                                                                                             cult to invest in electronic systems to cover all
                                                                                             aspects of their business. As they do not have
                                                                                             the security personnel that larger retailers or
                                                                                             shopping centres have, improving security is
                                                                                             therefore an issue for these kind of stores. How-
                                                                                             ever, through a combination of physical mea-
                                                                                             sures and carefully selected electronic equip-
                                                                                             ment, it is possible to increase the protection of
                                                                                             stock, staff, customers, takings and premises.

                                                                                             Further more, choosing the right security prod-
                                                                                             ucts can help small retailers benefit from a first
                                                                                             level of interoperability even if only two of the
                                                                                             three electronic security disciplines (access
                                                                                             control, intruder alarm and video surveillance)
                                                                                             are represented in the system.

Small to medium-sized retail outlets
Petrol stations, high street retailers, specialist shops, pharmacies, convenience stores
   Optimise investments in security             hidden from sight, when attempting to           No easy way out for thieves
Security equipment need not be expen-           conceal merchandise before leaving           To provide irrefutable evidence, a fixed
sive. An effective system can be created        without paying.                              camera should be positioned above the
with a number of strategically positioned       By siting surveillance cameras in loca-      exit filming customers as they leave the
surveillance cameras linked to a digital        tions wherever customers are hidden          store. SISTORE AX from Siemens records
video recorder. For this kind of limited        from view, there is effectively no hiding    digital images with encryption of the
system of only a few cameras, SISTORE™          place for shoplifters.                       complete video stream – including time,
digital recorders from Siemens provide                                                       date and transaction data – making it
various, easy-to-use management tools              Keep a watch at all times                 simple to check in the event of an acti-
and – integrated with an Intrunet intru-        Smaller stores rarely have the luxury of     vated alarm or attempted theft.
sion system to ensure out-of-hours moni-        being able to watch live video images or
toring – will be easy and cost-effective to     maintain normal observation of all cus-         Protect stockrooms and safes
upgrade and expand.                             tomers on the premises, particularly at      There is a variety of options available
Interoperability can already be achieved        peak times. With entry-level recording       from Siemens to control entry to retail
here with no additional cost. In fact, any      equipment from Siemens, digital images       stores, stockrooms and safes. The sim-
combination of SISTORE video surveil-           are reliably recorded for later viewing or   plest option is a standalone, battery-op-
lance, Intrunet intruder alarm and SiPass       evidence-gathering should a theft or oth-    erated code lock which, needing no extra
access control can provide a useful level       er event take place. Digital recording has   wiring, is activated by a PIN code. Instal-
of interoperability for small retailers, with   many advantages from optimisation of         lation is quick and simple and causes
e.g. alarm events being paired with video       data stored to reduced storage space         very little disruption.
footage and access control events.              (compared to tapes). Searching recorded
                                                images by date, time and transaction (in-
   Eliminate blind spots in the store           terface to POS systems) also saves a great
Shoplifters generally seek out the quieter      deal of valuable time.
corners of stores or areas where they are

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
Access control                                                                                     Intrusion detection

                                                       SiPass Entro Lite                                                                                  Intrunet SI120
Central controllers

                                                       SiPass Entro Lite is perfectly suited to small and medium-                                         Designed for small to medium-sized bu
                                                       sized applications. A SiPass Entro Lite system can control                                         Intrunet SI120 system offers made-to-m
                                                       up to 8 doors and 1,000 cardholders.                                                               with advanced detection technologies.
                                                       Benefits                                                                                           panel delivers comprehensive and user
                                                       No need to manage multiple sets of keys to your facility                                           Comprehensive functionality
                                                       anymore – employees, delivery people, etc. can have cards                                          The system includes audio and video a
                                                       that allow them access to certain doors at certain times                                           remote or in-situ programming and act
                                                       of the day or week. The system records who entered                                                 well as alarm and event transmission u
                                                       which door and when. Very cost-efficient and easy to use.                                          communication paths (e.g. PSTN, ISDN

                                                       06h00 – The shop owner arrives and enters the shop                         Glass break detector            Access controller       Single tec
Interoperability in action – small convenience store

                                                       through the back door. He deactivates the Intrunet SI120
                                                       intruder alarm system and proceeds to the shop. Noth-
                                                       ing looks unusual, but to make sure, he proceeds to the
                                                       office. The access is controlled by a SiPass codelock: only             AGB600                         DC800                          IR261
                                                       he has the code. The office is also the stock room and
                                                       safe, so no one else should have access. He changes the        High-resolution colour camera
                                                       code every week anyway, just in case.

                                                       06h30 – He reviews the night’s video recording to ensure
                                                       nothing has gone undetected. Using SISTORE AX Lite, he          CCBC1345
                                                       can search events by “activity” very quickly. Nothing
                                                       unusual happened. He leaves the alarm on in the shop
                                                       whilst he is at the back preparing for the day ahead.

                                                       07h00 – The assistant opens the shop: the alarm system
                                                       is deactivated throughout the premises, but the video                         Spot monitor
                                                       surveillance system is on continuously monitoring all
                                                       areas in the store through 4 cameras: one at the
                                                       entrance, one at the till, and two covering blind spots in
                                                       the shop.
                                                                                                                               CMTC1725

                                                       13h00 – After a busy morning, the assistant has gone                      Digital video recorder            Control keypad                    C
                                                       for lunch. The shop owner needs to re-stack some of the
                                                       shelves. He goes to the stockroom, where spot monitors
                                                       allow him to keep an eye on his shop, so if a customer
                                                       comes in, he can immediately go back behind the till.
                                                                                                                               SISTORE AX4 Lite                SAK51                         K42

                                                       Proximity and PIN reader with a robust          Standalone access control                          Motion detectors
                                                       design and metal casing for vandal re-          With no need for system connections,               High-performance motion detectors are
                                                       sistance. Access granted by card only or        this is a cost-effective way to secure             strategically positioned to monitor en-
                                                       card + PIN for additional security.             doors without heavy investments. The               trances to premises or rooms for early
                                                                                                       range includes:                                    break-in detection. Single or dual tech-
                                                       Proximity readers                               – SiPass Codoor – battery-powered code             nology detectors offer multi criteria sig
Field devices

                                                       Ideal for controlling access to doors in          locks that fit directly onto the door.           nal analysis to ensure high immunity to
                                                       offices by use of card only.                    – The BC615 range of compact card                  false alarms, and clever mirror tech-
                                                                                                         readers – programmable from a built-             nologies make for superior detection.
                                                       Hands-free readers                                in keypad.                                       Easy snap-in installation concept for
                                                       Ideal for food preparation areas to pre-        – SiPass standalone kit – manage access            ease of installation and maintenance.
                                                       vent contamination or warehouse areas             rights for up to 500 users and one
                                                       as it is possible for the reader to read your     individual door or more.                         Control keypads
                                                       card from a greater distance (up to 1 m).                                                          A complete range of 2-line display key-
                                                                                                                                                          pads with up to 16 characters. Displays
                                                       Heavy duty weatherproof readers                                                                    for system states, such as on/off, parti-
                                                       Ideal for use in outdoor applications                                                              tion “unset”, “part set”, etc.
                                                       and in warehouse environments (vandal
                                                       resistant).

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
Video surveillance

                                                            SISTORE AX
usinesses, the                                              SISTORE AX is specifically designed for this area of the
measure security                                            market, with up to 16 cameras able to be connected. All
 The SI120 control                                          models offer an integral front panel keyboard for local
r-friendly security.                                        control, however remote network connection is also pos-
                                                            sible via the included RAS network-viewing software.
 larm verification,                                         Interoperable security system
tivation via PC, as                                         SISTORE AX can be connected to all Siemens PIR detectors
using common                                                and also to SiPass Entro Lite access control system for
 ).                                                         alarm triggering enabling an interoperable security system.

chnology detector             Fixed dome               Dual technology detector       17h30 – The owner needs to prepare for the arrival of
                                                                                      the cash transit company at 18h00. He leaves his shop
                                                                                      assistant to deal with the customers. The codelock on
                                                                                      the office door means no one will be able to enter whilst
                       CFVS1415                        IRM120                         he is handling that much cash. The cash conveyor will
                                                                                      also be able to collect the takings out of view from the
                                                                                      public. There is a video camera at the back door how-
                                                                                      ever, so should anything go wrong during cash handling,
                                                                                      evidence would be recorded.

                                                                                      20h00 – It’s closing time. The shop owner closes all
                                                                                      doors and sets the alarm system. The video recording
                                                                                      system is still running. The system is remotely managed
                                                                                      by an alarm receiving centre, so if anything happens,
                                                                                      they will be able to verify the alarm via the video cam-
                                                                                      eras and respond accordingly.

                                         Control software:
                       – Records of those entering/exiting rooms (via alarms)
                       – Video playback linked to each alarm                                            Integrated Security System
Codelock

                       SISTORE AX                                                          Intrusion        Video                Access
                       Lite Software                                                       Detection        Surveillance         Control

      Glassbreak detectors                                  Cameras                                      Spot monitors
e     Windows or glass doors are a preferred                High-resolution models ensure detailed       This is a cost-effective public display
      point of entry for intruders. The off-                information is captured, with quick and      monitor, showing customers that cam-
      glass acoustic glass break detector can               easy setup. Setup made via DIP switches.     eras are monitoring the premises,
      be positioned up to 8.5 m away from the                                                            aimed at proactively deterring theft.
g-    glass surface to be monitored, offering               Fixed domes
o     flexible positioning options.                         These are usually placed in the corners      Control keyboard
                                                            for monitoring the complete area.            Able to remotely control the digital
      Door and window contacts                              Models can be fixed focal length for the     recording system, the CKA4820 key-
      Door and window contacts will trigger                 most cost-effective solution, to models      board offers ease of use and flexibility
      an alarm as soon as opening is detect-                offering varifocal length lenses ensuring    for quick and simple playback or search-
      ed, and before the intruder has had a                 the most flexibility during installation.    ing of events.
      chance to set foot on the premises.
-
s
-

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
The Intrunet entry-level intruder alarm         shopkeepers. Verification of any alarm
systems from Siemens provides out-of-           incident then becomes vital to ensure
hours security for the whole retail             appropriate response is given in each case.    Highlights
premises yet allows the setting of the
alarm on the stockroom whilst attending            Specialist shops and extended hours
to customers during working hours.              Specialist shops such as pharmacies and          Eliminate ‘blind’ spots in stores with
                                                shops open late at night are increasingly        careful positioning of video cameras
    Reduce cash shrinkage at the till           becoming the targets of organised crime.
Many forms of register theft – “No-sale”,       Siemens’ silent alarms will raise the            Restrict entry to cash areas and
false refunds, etc. – are particularly diffi-   alarm without the intruder’s knowledge,          stockrooms with standalone access
cult to detect without electronic help.         thereby reducing the likelihood of violent       control systems
Again, a fixed camera positioned over the       or panic reaction. Again, linking to
till enables till activity to be continually    Siemens video surveillance cameras and           Clamp down on register-theft by active
and closely tracked, virtually eradicating      digital recording systems will facilitate        video monitoring of all till activities
the problem and – by signposting the            the full and reliable recording of any inci-
company’s determination to stop staff           dent without putting the safety of any           Reduce insurance costs by reducing
theft from tills or stock – acting as a         staff in jeopardy.                               insurance claims
strong deterrent to employees.
                                                   Reduce risk and insurance premiums            Improve overall security of premises
    Improve out-of-hours security               The introduction of even a relatively sim-       and safety of staff with alarm and alert
It is possible to record clear, crisp images    ple security system will inevitably bring        systems
even in the dimmest of lighting condi-          about a reduction in theft during the
tions with Siemens day-night cameras. It        working day and vandalism and break-ins          Well-designed security products en-
is therefore possible for smaller retail        during the night. Fewer claims will, in          ables shopkeepers to operate to a
premises (which tend not to be manned           turn, lead to reduced insurance premi-           fixed budget whilst benefitting from a
24 hours per day) to be fitted with             ums – and the peace of mind that alarms          first level of security interoperability
practical, effective around-the-clock           are given adequate response by the inter-
surveillance. When linked to Siemens’           vention services.
digital video recorders and intrusion
detection systems, the images they
record can prove invaluable for investiga-
tion purposes. In the event of an alarm
being triggered, the recording switches
to high-speed in real time. An alert can
be sent via a mobile telephone and video
images viewed remotely from the store-
keeper’s home, (using a standard IP
connection) to verify the alarm and call
the emergency services. Connection to
an alarm receiving centre will provide
additional peace of mind for smaller

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
The new corporate headquarters were opened in
                                                                                     2006 and cover about 19,500 m2. An architectur-
                                                                                     al jewel, the building is the set of a remarkable
                                                                                     display of famous cars and offers visitors a diver-
                                                                                     sified portfolio of branded products and services.
                                                                                     The site includes a repair and accessories shop,
                                                                                     and is a recognised centre of competence for the
                                                                                     repair of classic cars. The company has been a
                                                                                     family run business for over five decades and
                                                                                     employs 2,000 qualified employees in Hungary
                                                                                     and Austria. More details: http://www.pappas.at/

Case study: Georg Pappas Automobil AG –
integrated safety and security
                                            Project requirements                     The IP-based video surveillance system
Highlights                               Optimum fire detection system, flexible     sits on the Gbit Ethernet LAN, and com-
                                         gas extinguishing system, acoustic and      prises of 15 analogue cameras, 54 IP
                                         alarm system for the whole area, reliable   cameras and 2 central video servers.
    Access control – 86 readers          video surveillance, modern access con-
                                         trol.                                       A modern fire detection system and a
    Audio/evacuation – 72 loudspeakers                                               flexible gas extinguishing system were
                                            System description                       installed too.
    Fire detection                       The access control system includes
                                         amongst others 57 proximity readers,        The acoustic and alarm system includes
    Fire protection/extinguishing        29 proximity readers with PIN and 17        72 loudspeakers with approximately
                                         escape route terminals. The system also     6,000 W. The transfer of the signals is
    Intrusion detection – 30 detectors   provides elevator control functionality.    effected over a 100 Mbit Ethernet LAN.

    Video surveillance (CCTV) –          The intrusion detection system consists     The security control centre WinGuard
    69 cameras                           of two Intrunet SI420 subsystems, com-      with data interface to the maintenance
                                         prising 12 control panels, around 30        groups fire, video, alarm and access con-
                                         alarm sensors and several infrared barri-   trol provides fast response times.
                                         ers and magnetic contacts.
                                                                                        Customer benefits
                                                                                     Highest possible safety and security for
                                                                                     staff, customers, and material assets via
                                                                                     a fully interoperable system.

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
Systems overview
                                                                                                                                  Remote
                        Access control                    Intruder detection                         Video surveillance
                                                                                                                                 monitoring

                            SiPass standalone                    Intrunet SI120 with                       SISTORE AX DVR and Via alarm
Small to medium

                            and codelocks, or                    single or dual                            fixed cameras and  receiving
                            SiPass Entro Lite with               technology motion                         domes              centre
                            prox & PIN readers                   detectors and
                                                                 door/window
                                                                 contacts

                            SiPass Entro Lite or                 Intrunet SI220 with                       SISTORE MX DVR +     Own or
  Medium to large

                            Entro with a wide                    dual technology                           NVS + NVR with fixed outsourced
                            range of readers                     motion detectors,                         and PTZ IP cameras control room
                            (prox & PIN, proximi-                glass break detectors                     and domes
                            ty, hands-free and                   and multi-partition
                            heavy-duty)                          keypad

                            SiPass Entro or                      Intrunet SI410 with                       SISTORE CX DVR with   MM8000
  Large to enterprise

                             SiPass integrated                   external detectors,                       fixed and PTZ         DMS – own
                            combined with a                      internal motion de-                       cameras and domes     or out-
                            wide range of read-                  tectors with Grade 4                      + IVM software        sourced
                            ers (prox & PIN,                     antiblocking, and
                            proximity, hands-free                multi partition key-
                            and heavy duty)                      pads with key switch
                                                                 and annunciation
                                                                 modules

  Welcome to the world of
  innovative thinking
     Innovation                                         Interoperability
  For the last 160 years, Siemens has been           Interoperable systems are now supplied
  investing a great deal in both manpower            alongside such basic requirements as
  and research and development. This has             lighting, heating and water in a building.
  ensured a constant stream of new insights,         As a company, we know that integration
  technologies and inventions that enable            supports the business environment
  us to continuously improve the reliability         through the interaction of products and
  of our products and systems to make                systems. We break down the barriers
  them easier to install and operate.                between our access control, intrusion
                                                     detection and video surveillance product
  Advances in digital technologies are               lines in our security portfolio and listen to
  creating a whole new world of possibili-           what the market actually wants. We then
  ties. Siemens has been at the leading              develop to deliver both fully integrated
  edge of progress in this field and contin-         and interoperable security systems, based
  ues to redefine both current and future            on our 30 years of know-how in security.
  technologies.

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Retail security Improve retail profitability and operational performance - Small to medium sized applications
Siemens Switzerland Ltd
Building Technologies Division
International Headquarters
Gubelstrasse 22
6301 Zug
Switzerland
Tel +41 41 724 24 24
Fax +41 41 724 35 22
                                                    Siemens Pte Limited
Siemens Building Technologies                       Building Technologies
A Division of Siemens Ltd (Australia)               The Siemens Center
885 Mountain Hwy                                    60 MacPherson Road
Bayswater, VIC, 3153                                348615
Australia                                           Singapore
Tel +61 3 9721 2000                                 Tel +65 6490 6000
Fax +61 3 9720 9966                                 Fax +65 6490 6001

Siemens Limited                                     Siemens Building Technologies
Building Technologies                               Security Products
Units 1006-10                                       Brecon House
10/F, China Resources Building                      Llantarnam Park
26 Harbour Road                                     Cwmbran
Wanchai                                             NP44 3AB
Hong Kong                                           United Kingdom
Tel +852 2870 7888                                  Tel +44 871 386 0800
Fax +852 2407 4457                                  Fax +44 871 386 0888

The information in this document contains general descriptions of technical options available,
which do not always have to be present in individual cases. The required features should therefore
be specified in each individual case at the time of closing the contract.

Subject to change • © Siemens Switzerland Ltd • A516 EN • 10809

www.siemens.com/retailsecurity
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