RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York

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RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
Q U A R T E R L Y
                                    2nd Quarter     2016
                                    Vo l. 27 No . 2 $7. 50

        RTL International Launches in the US
        Top 50 German Firms in the US

        Interview with Wayne Smith,
        Chairman and CEO of BASF Corporation
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
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           investors with the series Start Up Berlin – City of Ideas. It’s
           only on Made in Germany – the Business Magazine – on
           DW and DW (Amerika).

                                                                   Go to
                                                              dw.com
                                                                     /english
                                                              madein         /
                                                                    german
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Deutsche Welle | 53110 Bonn | Germany | info@dw.com                              dw.com
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
E D I T O R I A L                                                                                                 C O N T E N T S

Transatlantic                                                                        nTRANSATLANTIC                     T I C K E R

Solutions                                                                            German American Company News                      4

for Integrated                                                                       nECONOMIST’S                  C O R N E R

                                                                                     Sandra Navidi, BeyondGlobal:
Industry                                                                             Networks Rule the World                           7

H     annover Messe is already the
      leading industrial trade show in
the world. And yet, it is going to offer
                                                                                     nC O V E R       S T O R Y

                                                                                     New Television Station for a German Audience
                                                                                     RTL International Launches in the US         8
an even grander stage this year. With
the US, the largest economy in the                                                   nS P O T L I G H T S
world, as the partner country, the 2016                                              Top 50 Ranking                                   14
fair promises to offer an unprecedented
                                                                                     nG TA I      I N D U S T R Y         T A L K
spectrum of exhibitors, visitors, and
innovators. And with Barack Obama                                                    US photovoltaics market remains
opening the trade show, the impor-                                                   on whopping growth curve                         20
                                                     Dr Jochen Köckler,
tance of this historic partnership is                Deutsche Messe AG
                                                                                     nWA S H I N G T O N            U P D A T E
evident for the world to see.
                                                “Industry 4.0 is no                  Interview with Congressman Ted Deutch            24
Under the motto “Integrated Industry
- Discover Solutions”, Hannover
                                           longer a vision. In 2016,                 nS K I L L S     A T    W O R K

                                                                                     The GACCs –
Messe will zero in on the pivotal            it is full-fledged reality.”            Your Key Partner in the US for dual training     26
transformation of the global econo-
mies. The 5000 exhibiting companies        Throughout the recent industrial          nM E M B E R       P R O F I L E S
will present their solutions for           renaissance, the US has become a          Air Berlin                                       28
Industry 4.0 and future energy             highly attractive business partner and
systems to potential business partners     is the top export market for German       Aerzen USA                                       30
from all over the world, and will          manufacturers. This dynamic relation-     zkipster                                         32
showcase more than 100 ready-for-          ship is bound to profit from synergies
market examples of Integrated              that can be discovered and furthered      nWELCOME               T O   T H E    C - S U I T E

Industry solutions.                        at Hannover Messe. At the US              Interview with Wayne Smith
                                           Investment pavilion, more than 70         Chairman and CEO of BASF Corporation             34
Through countless special events, in       Economic Development Organizations
                                                                                     nS TA R T U P        S E R I E S
addition to the standing exhibitors, the   (EDOs) and co-exhibitors from the
trade show will elaborate on potential     United States will showcase them-         GACC West and LACI
advantages in smart manufacturing,         selves to 200,000+ visitors. The          Progress in the Cleantech Industry               36
the integration of the Industrial          pavilion is a testament to the strength   Captivate New York City                          38
Internet of Things (IoT), implications     and vitality of German-American
for consumers and manufacturers alike      trade relations, as well as the eager-    nWHAT'S ON YOUR DESK?
(think autonomous driving) and offer       ness of businesses to work together       Tom Dzimian,
concrete solutions.                        with potential transatlantic clients.     Director Career Services,
                                                                                     GACC New York                                    40
The show will not only feature             Hannover Messe, with the USA as the
                                                                                     nE V E N T       C A L E N D A R
innovative technologies, but also          official partner country, will be where
allow exploring new business models        the titans of industry from around the    Events & Delegations: Q2 2016                    41
that result from Industry 4.0. It is       world come together to implement the
crucial for companies on both sides of     newest industrial revolution. It is the
the Atlantic to explore the opportuni-     place where German quality meets
ties and potentials that a more            American innovation to build the
integrated, digitized economic             transatlantic future together – and I
landscape offers.                          look forward to seeing you there!
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
T R A N S A T L A N T I C      T I C K E R

                   MERGERS                      to Nasdaq, possibly to improve its        Tableau Scores Advanced
                           _&_
                                                merger bid for the London Stock           Database Tech with Acquisi-
             ACQUISITIONS
                                                Exchange if rival offers emerged.         tion of German Startup HyPer
   Airbus Sells German Defence                  Deutsche Börse, eyeing a merger with      Tableau announced today that it has
   Arm to KKR for Euro 1.1bn                    the London Stock Exchange, has            acquired HyPer, an early-stage
   Airbus is selling its German defence         agreed to sell its U.S. options           German startup born in academia
   electronics arm to private equity firm       platform International Securities         that has developed an advanced
   KKR, 18 months after first putting it        Exchange for $1.1 billion to Nasdaq,      database technology. Tableau
   up for sale, in a deal that values the       exiting a market that has sharply lost    intends to incorporate the technol-
   military business at Euro1.1bn               value since the financial crisis and      ogy into its product set. Tableau is a
   including debt. The European                 where it saw little chance of become      business intelligence and analytics
   aerospace group will retain a 25 per         a top player.                             company, taking business data and
   cent stake in the company, which             >> www. global.handelsblatt.com           helping companies make sense of it.
   may have helped to reassure the                                                        The new HyPer database technology
   German government. Berlin has been           SMA Acquires Stake in                     should provide a performance boost
   closely involved in the disposal,            U.S. Firm Tigo Energy                     across Tableau products, Patrice
   according to people close to the             Germany's SMA Solar Technology AG         Pelland, senior director for engineer-
   process. Airbus will hold the stake          will acquire a 27% stake in the Los       ing at Tableau told TechCrunch.
   for a maximum of three years, a              Gatos, California-based Tigo Energy,      >> www.techcrunch.com
   company spokesman said.                      Inc., in a $20 million capital increase
   >> www. ft.com                               deal. As part of the agreement, SMA       Diebold CEO Says Will
                                                has secured for 30 months exclusive       Not Raise Wincor Offer
   Deutsche Börse’s Nasdaq Deal                 rights for worldwide sales of Tigo        U.S. ATM maker Diebold Inc (DBD.N)
   Deutsche Börse has agreed to sell its        Energy's new TS4 Retrofit product         is not considering raising its $1.8
   U.S. options business International          platform for module optimization.         billion offer for German rival
   Securities Exchange for $1.1 billion         >> www.pv-magazine.com                    Wincor Nixdorf (WING.DE) and will
                                                                                          not lower the acceptance threshold,
    A D V E R T I S E M E N T
                                                                                          its chief executive told Reuters in an
                                                                                          interview. Wincor Nixdorf share-
                                                                                          holders have until March 22 to
                                                                                          accept Diebold's cash and share offer
                                                                                          and it remains unclear whether the
                                                                                          U.S. company will reach the required
                                                                                          total of 75 percent support.
                                                                                          >> www.reuters.com
                                 USS
                                                                                          Procter & Gamble (PG)
                                                                                          Selling Pert Shampoo Brand
                                                                                          to German Company
U.S. Steuerberatung LLC                                                                   Procter & Gamble is shedding one of
                                                                                          its more well-known shampoo lines,
international accounting & tax consulting                                                 part of the company's larger plan to
                                                                                          get rid of up to 100 brands that
               www.ussteuerberatung.com                                                   don't have strong growth prospects.
                                                                                          For the most part, P&G has been
                                                                                          dropping overseas brands that most
                                                                                          people here in the U.S. wouldn't
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
T R A N S A T L A N T I C      T I C K E R

recognize. But Thursday, Reuters         possible merger and acquisition              Wichita for 10 years. Viega CEO
reported, German consumer and            deals, its chief executive said on           Dave Garlow said in a statement that
industrial products firm Henkel          Thursday. Chief Executive Markus             discussions will start next month on
agreed to purchase Pert from P&G.        Braun said he expected to make a             specifics for the move, including
>> www.wcpo.com                          "strong move" into the United                location and a timeline.
                                         States, the last frontier in Wirecard's      >> www.denverpost.com
German-Based Firm                        global expansion plans, and that it
Thyssen’sche Handelsgesell-              was in initial talks on potential deals      Software Maker Moves
schaft m.b.H Acquires                    but these remain in their early              U.S. HQ to Austin,
Anomatic from Brookstone                 stages.                                      Names New CEO
Partners                                 >> www.reuters.com                           Shopgate Inc., a German mobile
German investment company                                                             commerce company, is moving its
Thyssen’sche Handelsgesellschaft              MARKET ENTRIES                          U.S. headquarters from California to
m.b.H (THG) has acquired controlling                      _&_                         Austin under the guidance of a new
interest in Anomatic from Brook-                 RELOCATIONS                          CEO. The appointment of former
stone Partners. Anomatic specializes     German Manufacturer                          Chief Operating Officer and Chief
in colour anodized aluminium             Viega Bringing 190 Jobs                      Financial Officer Marc Biel to the
packaging solutions and also             to Colorado                                  CEO position comes weeks after the
provides laser engraving, embossing      A German plumbing equipment                  company’s relocation to Austin.
and screen-printing services. The        manufacturer announced Friday it             Shopgate, which completed a $15
company runs state-of-the-art            will be leaving Kansas and heading           million Series C round of funding
facilities in Ohio, Connecticut and      for Colorado. Viega LLC will relocate        last year, plans to hire 50 Austin
Suzhou, China. The financial terms       its U.S. headquarters from Wichita to        workers this year, according to a
of the acquisition were not disclosed.   Denver, bringing 190 jobs to the             company announcement.
>> www.premiumbeautynews.com             state. The plumbing and heating              >> www.bizjournals.com
                                         systems manufacturer has been in
VirtualWorks of Boca
Raton Merges with German                                                                                 A D V E R T I S E M E N T
Linguistics Company
Boca Raton's VirtualWorks Group,
which developed tools to find and
manage corporate data, has an-
nounced a merger with Language
Tools of Munich, Germany. Lan-
guage Tools' language processing
technologies will be used to enhance
VirtualWorks' data search.
>> www.sun-sentinel.com

Wirecard CEO Eyes
Expansion into U.S. Market
in Next 12-16 Months
German payments processor Wire-
card AG is looking to expand into
the U.S. market over the next 12 to
16 months either through organic
business development or through
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
FROM BUFFALO
        TO BERLIN
                                                                                                     INVESTMENTS
                                                                                                              _&_
                                                                                                      EXPANSIONS                    ration was previously used by
        Come and major in German at Canisius College                                            Aldi, the German Chain              Apple to facilitate interactions
        ţ#FDPNFQBSUPG$BOJTJVTŜ(FSNBO)FSJUBHF
        ţ'PMMPXBOJOOPWBUJWF WJTJPOBSZBOETUVEFOUřESJWFODVSSJDVMVN
                                                                                                that’s Beating Wal-Mart at          between iPhones and desk
        ţ-FBSOżSTUřIBOEBCPVUBMMNBUUFST(FSNBO                                             its own Game                        phones in environments
                                                                                                In the Southern California town     deploying Cisco conferencing
     In 4 years PVS(FSNBONBKPSTIBWFXPOfive FulbrightsBOE
     one DAADTDIPMBSTIJQ4UPQCZBOEEJTDPWFSBMMUIFQMBDFTPVS                             of Beaumont, Wal-Mart shop-         hardware/software.
     (FSNBONBKPSDBOUBLFZPV1MBOZPVSWJTJUXJUIPeter Böhm
     BU(716) 888-2327PSboehmp@canisius.edu                                                  pers must first drive past the      >> www.nasdaq.com
     canisius.edu/german                                                                        new Aldi, a recent addition to
                                                                                                the family-owned German             German Auto Supplier
                                                                                                grocery-store chain that is         Swoboda Invests $15M
                                                                                                beating the U.S. retail giant at    in Expansion
                                                                                                its own game: selling food at       A German auto supplier is
                                                                                                rock-bottom prices. Aldi is         planning to expand a local
                      A D V E R T I S E M E N T
                                                                                                betting that many in Beaumont       plant and create jobs in the
                                                                                                will never make it to the           process. Swoboda, which makes
                                                                                                Wal-Mart. Like hundreds of oth-     high-precision metal-plastic
                                                                                                ers Aldi has opened in recent       components for automobile
                                                                                                years, the Beaumont store is        electronics, plans to invest
                                                                                                strategically located to siphon     nearly $15.1 million to expand
                                                                                                off the retail giant’s discount-    its plant in Kentwood, at 4108
                                                                                                seeking shoppers with prices        52nd St. SE, and add about 37
                                                                                                that can average almost 20          high-tech jobs to the operation
                                                                                                percent less than those at          within three years.
                                                                                                Wal-Mart Stores Inc.                >> www.grbj.com
                                                                                                >> www.charlotteobserver.com
                             Achieve together                                                   Cisco Announces
                                                                                                                                    German Vegan Supermar-
                                                                                                                                    ket Veganz Eyeing Port-
           Rödl & Partner USA has specifically tailored                                         German Investment and               land for First U.S. Store
           our accounting, auditing, tax and business                                           Synata Acquisition                  Veganz, a German vegan
           consulting services to the unique needs of                                           Cisco Systems CSCO announced        grocery chain, has chosen
           your foreign owned business in the United States
                                                                                                that it has acquired San            Portland as the location for its
           of America. For the past 40 years our core
           practice has been serving the accounting and
                                                                                                Francisco based search technol-     first U.S. store. The company
           tax needs of primarily German speaking and                                           ogy startup Synata Inc. The         had originally planned to open
           other foreign owned “Mittelstand” companies                                          financial terms of the deal were    the store this year, but the date
           operating in the U.S.                                                                not disclosed. According to the     has been pushed back. Accord-
                                                                                                vice president of Internet of       ing to its website, Veganz was
           Atlanta, GA                                                                          Things and Collaboration Group      founded in 2011 and bills itself
           Birmingham, AL                                                                                                           as the first vegan food chain
                                                                                                of Cisco, Rowan Trollope, Cisco
           Charlotte, NC
                                                                                                Spark will benefit from Synata's    store in Europe. It now operates
           Chicago, IL
           Greenville, SC                                                                       ability to search highly encrypt-   several stores in Germany, as
           Houston, TX                                                                          ed data in the cloud, a capabil-    well as locations in Prague and
           New York, NY                                                                         ity beyond many conventional        Vienna.
                                                                                                search engines. Spark collabo-      >> www.oregonlive.com
                                                    www.roedl.com/us

20160205_USA_AHK_68x138.indd 1                                            05.02.2016 16:17:03
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
E C O N O M I S T ’ S          C O R N E R

                                         Networks Rule the World
                                         E   very year a few hundred of the
                                             world’s most influential industry
                                         leaders congregate at the World
                                         Economic Forum (WEF) in the quaint
                                         Swiss ski resort of Davos to exchange
German Green Utility                     their thoughts on the state of the
LichtBlick Eyes U.S. Expansion           world. The purpose of this summit is
for DERMS Offering                       two-fold: to discuss solutions to the
LichtBlick, a German electric retailer   world’s most pressing problems and
focused on providing sustainable         to incidentally network.
energy, plans to expand its offerings
of Distributed Energy Resource           On their yearly migration route to
Management System (DERMS) tools          places like the World Economic
into the residential market, including   Forum, the Aspen Institute, Allen and
in the United States. The company        Company, Bilderberg, the Milken               Sandra Navidi
                                                                                       Chief Excutive Officer
says its DERMS platform already          Conference, and the IMF, they initiate
                                                                                                      Author of the
integrates more than 1,000 DERs,         new relationships and nurture
                                                                                                      Bestselling Book
including photovoltaics, energy          existing ones. Why do almost all of
                                                                                                      $uper-hubs:
storage batteries, wind power and        the most powerful and busiest people
                                                                                                      Wie die Finanzelite
electric vehicles.                       on the planet make these cumbersome                          und ihre Netzwerke
>> www.utilitydive.com                   and time-consuming trips? Because                            die Welt regieren
                                         they are keenly aware of the fact that        >> sandra.navidi@beyond-global.com
Germany-Based Multivac                   networks equal power and profits. In          >> www.beyond-global.com
Plans $6.9 Million Expansion             a globalized world, the success of            >> Twitter: @SandraNavidi
Of Its Kansas City, Missouri,            executives and their companies is
Headquarters                             more than ever before defined by the
Multivac, a global leader in packag-     depth and breadth of their relation-
ing solutions for food, medical,         ships. In order to be internationally       Personal relationships are crucial,
consumer and industrial products         competitive, personal networks must         because they provide access to people,
based in Germany, will undergo a         mirror the increased interconnected-        capital, information, and, thus,
$6.9 million expansion of its U.S.       ness of our world.                          profitable opportunities. Many
headquarters in Kansas City, Mis-                                                    corporations hire “elder statesmen,”
souri. The company expects to create     Relationships are valuable, because         not only for their expertise but also to
up to 50 new jobs over the next few      they are unique, highly personal, and       act as door-openers in the private and
years. The additional 32,000 square      cannot be duplicated. They must be          public sectors.
feet of space is projected to come       nurtured with an investment of time
online by April. It will bring total     and effort, and the more time people        Networks need platforms like confer-
space to approximately 120,000           spend on digital connections, the           ences, industry events, and private
square feet, and will allow the          more valuable true interpersonal            gatherings, and the most exclusive
company to better leverage technol-      connections will become. Even in the        ones have high barriers to entry and
ogy and other innovations to further     machine age, people in possession of        provide a sense of community and
modernize its manufacturing              highly developed interpersonal skills       profound content. The most successful
processes.                               and multidimensional networks will          executives build goodwill throughout
>> www.areadevelopment.com               remain indispensable, because               their lives and have access to support
                                         emotional intelligence and personal         and resources whenever needed. They
Visit us on the web at                   rapport cannot be robotized. Compa-         create win-win situations for all,
>> www.transatlantic-news.com            nies value “network capital” as an          because they realize that only
Follow the Ticker on Twitter             integral part of a person’s human           balanced relationships with real give
>> www.twitter.com/ta_news               capital, because a person’s network         and take are sustainable and with-
                                         automatically expands the company’s.        stand the test of time..

                                                                                                 German American Trade Q2 2016   7
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
C O V E R       S T O R Y

               New Television Station for a German Audience

                       RTL International
                     Launches in the US
                     Live news,
                   series, films,
                                                     G     erman-language TV program-
                                                           ming is truly in short supply in
                                                     the US. That's about to change.
                                                                                                 6:44 p.m. in the RTL studio in
                                                                                                 Cologne: News anchor Peter Kloeppel
                                                                                                 is standing in what is known as the
                  docutainment                       Germany's largest media conglomer-          ‘green box’ and waiting for his cue.
                                                     ate, Mediengruppe RTL Deutschland,          Some 20 spotlights and 2 cameras
                    for German                       plans to launch an international            are aiming at him. Technicians in the

                    expatriates                      version of the country's favorite
                                                     station, RTL, in the US.
                                                                                                 background and numerous editors in
                                                                                                 the control room are transfixed on
                                                                                                 their monitors, ensuring that clips,
                                                                                                 sound and copy are displayed in the
                                                                                                 right sequence and at the right time.
                                                                                                 Then it begins: The countdown
                                                                                                 superimposed for viewers changes,
                                                                                                 and at 6:44:58 p.m., the anchor
                                                                                                 Kloeppel takes a deep breath: ‘It's
                                                                                                 6:45 p.m., this is RTL News, and here
                                                                                                 are our stories...’ With these words,
                                                                                                 Kloeppel welcomes millions of
                                                                                                 Germans to the main news show on
                                                                                                 RTL every day.

                                                                                                 ‘RTL News’ [RTL Aktuell] is one of
                                                                                                 the most successful, most popular
                                                                                                 news programs on German television
                                                                                                 and has long since become a fixed
                                                                                                 part of daily TV for many viewers.
                                                                                                 Peter Kloeppel is the face of the
                                                                                                 show, making him a regular guest in
                                                                                                 German living rooms – via the
                                                                                                 television screen – for the past 24
                                                                                                 years. And from now on, Peter
                                                                                                 Kloeppel is quite literally also ‘at
                                                                                                 home across the pond,’ because ‘RTL
                                                                                                 Aktuell’ will be available for live
                                    RTL Aktuell with Peter Kloeppel and Ulrike van der Groeben
                                                                                                 viewing on RTL International.

8   German American Trade Q2 2016
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
C O V E R        S T O R Y

Now it's ‘Welcome home’ for              keep them just as informed as their
German viewers worldwide                 friends and relatives in Germany are
RTL International, the new television    about current issues in Germany, or
station of Mediengruppe RTL              they can chat about the latest trials
Deutschland, is geared towards           and tribulations in one of the daily
German expatriates, German               soaps (‘Gute Zeiten, Schlechte
speakers and students of the German      Zeiten’, ‘Unter Uns’ and ‘Alles, was
language all over the world, and         zählt’). This provides explosive and
particularly in North America. ‘With     up-to-the-minute topics of conversa-            Doctor’s Diary: All too human
the slogan “Welcome home,” we            tion for the next phone call/Skype              catastrophies with Diana Amft
want to make it clear that with RTL
International, people in the USA can
finally get the best German television
from home – informative, entertain-
ing and up-to-date,’ says Stefan
Sporn, General Manager Interna-
tional Distribution and head of the
channel. ‘With RTL International,
you can finally join in on the
discussion again, because our
program is largely identical to the
one friends and relatives are watch-
ing back in Germany.’

Finally being able to join in
on the fun: Germans’ favorite
daily soaps are a source of
strong emotions
For this to succeed, many programs
will be available live when they air
in Germany at the same time, or
shortly thereafter. This not only
keeps all the ‘RTL International’
viewers directly informed about
                                          Alarm für Cobra 11: Erdogan Atalay in action
current world events; it also helps

                                                                                                        German American Trade Q2 2016   9
RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
C O V E R       S T O R Y

     	How do I receive
       RTL International?
     	RTL International can be viewed in
       the USA beginning in March, initially
       through Charter Communications.
     	Additional platforms and an app
       (via Google Play and the Apple                  date with loved ones back home in        no one has to miss his or her favorite
       Store) will soon be added.                      Germany/Austria/Switzerland.             show, the current episodes will
     	You cannot receive RTL                                                                   typically air again a few hours later.
       International? Please be sure to                In addition to other news broadcasts,    The makers of RTL International
       write or call your network provider             such as ‘RTL Nachtjournal’ and           always keep the many different time
       and let them know you’d like to be              ‘Punkt 12’ with presenter Katja          zones all over the world (e.g. Pacific
       able to receive RTL International.              Burkard, the mainstays of program-       Standard Time or Eastern Standard
     	We’ll be publishing every expansion             ming also include the lifestyle          Time) in mind and schedule enter-
       of our reach on our website                     formats ‘EXCLUSIV – Das Starmaga-        taining and informative TV to air at
     >>	www.rtl-international.de                     zin’ with Frauke Ludowig and             all times of the day and night.
                                                       ‘Explosiv – Das Magazin’, hosted by
     	You’ll find additional information
                                                       Nazan Eckes. RTL NORD, RTL WEST           ‘We are delighted to be a new
       about programming there, too.
                                                       and RTL HESSEN have an even              member of the AHK, making us part
     	You're welcome to visit us on                   stronger regional footing. Viewers       of the German-American commu-
       Facebook, too.
                                                       can tune in for extensive information    nity,’ the station's Product Manager
     >>	www.facebook.com/rtl-international           about the important events of the        Carolin Lefting explains.
         Any other questions?                          day from their home region.
         Drop us a line:                                                                        With an overseas studio in New York
                                                       Best entertainment with                  and correspondents in Washington,
     >>	info@rtl-international.de
                                                       series and soaps                         DC, Los Angeles and San Francisco,
                                                       Good entertainment is also a very        RTL is already present in the US. All
                                                       important part of the programming:       reports can also be watched on RTL
                                                       RTL International broadcasts the         International. ‘We hope that soon
                                                       most popular German action and           we’ll be able to enter into a market-
                                                       drama series: ‘Alarm für Cobra 11        ing and advertising cooperation
                                                       – Die Autobahnpolizei’! Joining it       arrangement with other German
                                                       are other award-winning series, such     companies,’ adds Lefting.
                                                       as ‘Der Lehrer’ and ‘Doctor‘s Diary’.
                                                       The reality formats ‘Christopher         In the USA, RTL International will be
                                                       Posch – Ich kämpfe für ihr Recht!’       available first through Charter
                                                       and ‘Goodbye Deutschland’ also offer     Communications, beginning in
                                                       fascinating insights into the desires,   March. This will soon be followed by
                                                       longings, everyday problems and          an app and distribution through
                                                       worries of Germans.                      additional platforms.

                                                       But how can the new television
                                                       channel grapple with a time differ-
                                                       ence of up to 9 hours between the US
      GZSZ: The love lives of people in the big city   and Germany? To ensure that really

10   German American Trade Q2 2016
C O V E R       S T O R Y

      Some of the most popular RTL International formats
                                                    Alarm für Cobra 11
                                                    ‘Alarm für Cobra 11 - Die Autobahnpolizei’ is Germany's
                                                    most successful action format. Inspector Semir Gerkhan and his
                                                    partner solve a new case every week. Breath-taking stunt scenes,
                                                    action-packed chases and spectacular explosions provide
                                                    spine-tingling excitement in every episode.
                                                    Every Thursday at 4:45 p.m. (PST) and 7:45 p.m. (EST)

Der Lehrer
Stefan Vollmer, played by Hendrik Duryn, is the most popular teacher
on German television. Not just because the series ‘Der Lehrer’ won the
‘German Comedy Award 2014’ [Deutscher Comedypreis 2014]. Vollmer is a
teacher with a passion for his profession. Though he could do without the
occasional nasty surprise in his school day, he loves his job. And if someone
runs into trouble, ‘The Teacher’ [‘Der Lehrer’] is unstoppable: Stefan Vollmer
gives his all for his students, disregarding diplomacy if need be.
Beginning in May, Fridays at 4:45 p.m. (PST) and 7:45 p.m. (EST)

Goodbye Deutschland – Die Auswanderer                 They’re caught up in wanderlust and big dreams: expats.
                                                      Some long for sun and sea and want to make a lifelong dream
                                                      come true. Others see no career prospects in Germany and hope
                                                      for a fresh start, somewhere far away. ‘Goodbye Deutschland!
                                                      Die Auswanderer’ accompanies couples and families on their
                                                      journey to a foreign country, a place many know only from
                                                      carefree vacation days. Euphoria is always at an all-time high.
                                                      Sometimes, the plans are best-laid; sometimes, not so much.
                                                      Every Tuesday at 4:45 p.m. (PST) and 7:45 p.m. (EST)

Gute Zeiten, Schlechte Zeiten
GZSZ is the most successful daily soap on German
television – since 1992, tales of love and hate, friendship
and enmity, intrigue and reconciliation no longer go
unnoticed. There's always something going on in the
neighborhood in Berlin.
Daily (Mon-Fri) at 4:20 p.m. (PST) and 7:20 p.m. (EST)

Guten Morgen Deutschland                         All the information you need is already served for breakfast – that's
                                                 the motto of ‘Guten Morgen Deutschland’, the early-morning news
                                                 magazine on RTL. In addition to a total of five segments of program-
                                                 ming with the latest news, there's also lots of VIP news, detailed
                                                 weather forecasts and service topics with consumer tips and advice
                                                 for viewers. The main presenter is Wolfram Kons who hosts the show
                                                 together with Angela Finger-Erben. The host team of ‘Guten Morgen
                                                 Deutschland’ also features Jennifer Knäble and Bernd Fuchs. Eva
                                                 Imhof, Maxi Biewer and Saskia Naumann form the weather team.
                                                 Daily (Mon-Fri) at 6:30 a.m. (PST) and 9:35 a.m. (EST)

                                                                                                 German American Trade Q2 2016   11
C O V E R       S T O R Y

     Interview with

     ‘RTL Aktuell’ anchor Peter Kloeppel
     German American Trade                    pondent in the U.S. When               reasons. You understand the cultural
     (GAT): How does it feel for              you started out, what were the         differences between that country and
     you, as an RTL presenter, to be          biggest hurdles for you, or what       Germany. Are these differences
     on air not just in the German-           struck you as particularly foreign,    reflected in television programming,
     speaking countries but now in            as a German?                           too?
     the U.S. as well?
                                              PK: The Americans were very            PK: North American television has
     Peter Kloeppel (PK): Great! I’m          hospitable in welcoming me, and        always been slightly ahead of us in
     always happy about every viewer,         that made the adjustment easy. Of      terms of variety and innovation, so we
     and when we know that we can             course, I had the great advantage      can always learn something from it.
     now be seen in faraway countries,        that I already knew how to speak       What I think is exhausting about some
     too, that also makes me proud.           English quite well – that makes life   news channels is the almost messianic
                                              a lot easier. I hardly encountered     sense of mission when it comes to
     GAT: Are there separate pro-             any hurdles at all. Instead, I         political directions – it's not fair and
     grams for North America?                 actually did experience the U.S. as    objective.
                                              the proverbial land of opportunity.
     PK: No. We’ll be showing the same        At most, what struck me as new,         Who we are
     content we show in Germany. Of           yet not unpleasant, was the
                                                                                      RTL International is part of Mediengruppe
     course this also includes in-depth       ‘can-do’ attitude of the people
                                                                                      RTL Deutschland in Cologne.
     coverage of the American prima-          there. Here in Germany, we often
     ries, for instance. But this is from a   tend to see the problems before we      Mediengruppe RTL Deutschland is the
                                                                                      home of many free TV stations, among
     German point of view, focussed on        think of solutions.
                                                                                      them the German market leader RTL Tele-
     our German audience.
                                                                                      vision. There are also several pay TV sta-
                                              GAT: You have a very strong             tions, including RTL International. With
     GAT: You spent several years             connection to North America for         more than 30 million viewers every day,
     working as a foreign corres-             both personal and professional          Media Group RTL Germany represents the
                                                                                      strongest and most popular TV brands in
                                                                                      Germany and Europe.
                                                                                      Mediengruppe RTL Deutschland belongs
                                                                                      to the Bertelsmann subsidiary RTL Group
                                                                                      with headquarters in Luxembourg,
                                                                                      Europe’s largest broadcaster. With
                                                                                      interests in 57 television channels and 30
                                                                                      radio stations, RTL Group is the leading
                                                                                      European entertainment network. Every
                                                                                      day, millions of viewers all over Europe
                                                                                      watch RTL Group’s television channels.
                                                                                      RTL Group’s content production arm,
                                                                                      FremantleMedia, is one of the largest
                                                                                      creators, producers and distributors of
                                                                                      television brands in the world.
                                                                                      Majority shareholder of RTL Group is
                                                                                      Bertelsmann SE & Co. KGaA.

12   German American Trade Q2 2016
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111772_AZ_GLO_178x256 1                                                                                            24.03.10 11:12
S P O T L I G H T S

           German Companies Profit
       from Strong Dollar and Report
            Record Earnings in Euros
                                           By Jan Vater, GACC

                    “What remains for
             companies at the end of       2    015 proved to be another
                                                successful year for German
                                           businesses in the U.S. The Top50
                                                                                2015 results were not available
                                                                                at the time, the company expects
                                                                                similar results compared to last
             the day in their country’s    Ranking of German Firms,             year, despite the emissions
                                           conducted by the German              scandal that emerged in Septem-
                 currency, that’s what’s
                                           American Chambers of Com-            ber 2015. Global Volkswagen
               important. That is what     merce, shows that German             CEO Matthias Mueller reported
               investors and company       companies in the U.S. continue       in an official statement: “The
                                           to profit from strong domestic       company also recorded growth in
             owners are interested in.     demand and the equally strong        North America in 2015, handing
             Surely, it has to be taken    currency. Revenue generated in       over 931,800 vehicles there. At
                                           U.S. dollars, once converted into    607,100 units – an increase of
                  into account that the    euros, resulted in record earnings   1.2 percent – the United States
              weaker euro has driven       for German companies in the          accounted for the lion’s share of
                                           U.S. In total, the Top50 German      these deliveries”.
           up prices for raw materials     companies generated over $400
              or the costs for possible    billion in revenue and employed      T-Mobile USA was able to
                                           almost 750,000 people in 2015.       continue last year’s success and
             foreign currency credits.                                          climbed to a strong third position
                    But in the end, this   The Daimler Group was able to        in the ranking. The Deutsche Tele-
                                           repeat last year’s success and       kom subsidiary, managed by CEO
           development was clearly a
                                           came out on top of the ranking,      John Legere, grew its net revenue
                    positive one for the   with a whopping $46,531 million      by a substantial 10.5 percent in
                                           in revenue. In euros this converts   2015. Legere expects this trend to
          companies and their profits.”
                                           to 41,920 million, compared to       continue: “We set out to change
                                           33,310 million in the previous       this industry, we’re well on our
                                           year. Daimler owes some of that      way and we won’t stop.” This
                                           success to the strong perfor-        entire company’s growth is and
                                           mance of its truck unit in the       continues to be driven by the U.S.
                                           North American market. The           business: In addition to continu-
                                           company continues to invest          ing strong customer additions,
                                           heavily in new technologies in       T-Mobile also profited from the
                                           this segment. A technological        development of the U.S. dollar.
                                           milestone was achieved last year
                                           by receiving the very first road     In regards to acquisitions, 2015
                                           approval for a truck driving         proved to be a more reserved year
                                           autonomously.                        for German companies in the U.S,
                                                                                compared to 2014. Despite the
                  Dr. Harm Bandholz,       Right behind the Daimler Group       fact that German investments in
                                           ranks another German car             the U.S. are highly profitable, as
                  Chief U.S. Economist     manufacturer: Volkswagen Group       the ZF Group demonstrates. On
                   UniCredit Research      of America. Even though the          May 15, 2015 the company

14   German American Trade Q2 2016
S P O T L I G H T S

acquired TRW Automotive Holdings                  total of gross premiums written in     of its U.S. business. It comprised
Corp and saw sales in the U.S.                    the Americas dropped from $15,747      the integration of Fireman’s Fund
nearly doubled in the following                   million in 2014 down to $11,627        Insurance Company’s commercial
months. ZF Group was able to                      million in 2015. The company faced     business into Allianz Global
generate $9,008 million in contrast               an array of challenges which had       Corporate & Specialty North
to $4,981 million the year prior.                 an impact on their performance in      America (AGCS NA), the sale of the
                                                  the U.S. Despite the modest interest   personal insurance business to the
Not all companies, however, were                  rate increase in December 2015 by      global insurance company ACE, as
able to repeat last year’s sales                  the Federal Reserve, the low rate      well as the internal transfer of the
volumes. German Insurer Allianz                   environment remains challenging        discontinued run-off business
saw a decrease in revenue com-                    for the German insurer. In addition,   through a reinsurance agreement
pared to the previous year. The                   Allianz faced a deep reorganization    within the Allianz Group.

 Daimler continues to profit from its strong truck unit in the U.S.

                                                                                                       German American Trade Q2 2016   15
S P O T L I G H T S

Rank   Company                                                 Location                          Website                          German Parent Company
1      Daimler Group                                           Atlanta, GA MBUSA                 www.daimler.com                  Daimler AG, Stuttgart
2      Volkswagen Group of America                             Herndon, VA                       www.vw.com                       Volkswagen AG, Wolfsburg

3      T-Mobile USA                                            Bellevue, WA                      www.t-mobile.com                 Deutsche Telekom AG, Bonn
4      BMW Group                                               Woodcliff Lake, NJ                www.bmwusa.com                   BMW AG, Munich
5      BASF Corp.                                              Florham Park, New Jersey          www.basf.us                      BASF SE, Ludwigshafen
6      Siemens USA Holdings                                    New York, NY                      www.usa.siemens.com              Siemens AG, Munich
7      Bayer Corporation                                       Pittsburgh, PA                    www.bayerus.com                  Bayer AG, Leverkusen
8      Fresenius Medical Care Holdings, Inc.                   Waltham, MA                       www.fmcna.com                    Fresenius Medical Care AG +KGaA, Hof a.d. Saale
9      Robert Bosch, LLC                                       Farmington Hills, MI              www.boschusa.com                 Robert Bosch GmbH, Stuttgart
10     Trader Joe’s Co.                                        Monrovia, CA                      www.traderjoes.com               Aldi Einkauf GmbH & Co.oHG, Essen
11     Aldi, Inc.                                              Batavia, IL                       www.aldi.us                      Aldi Einkauf GmbH & Co.oHG, Essen
12     Allianz Life Insurance NA/ Allianz of America, Inc.     New York, NY                      www.allianzusa.com               Allianz SE, Munich
13     Hochtief Americas (Turner)                              New York, NY                      www.hochtief.com                 Hochtief AG, Essen
14     DHL Holdings (USA), Inc.                                Plantation, FL                    www.dhl.com                      Deutsche Post AG, Bonn
15     Continental Automotive Systems                          Auburn Hills, MI                  www.conti-online.com             Continental AG, Hannover
16     Munich Reinsurance America, Inc.                        Princeton, NJ                     www.munichreamerica.com          Münchner Rückversicherungsgesellschaft, Munich
17     ThyssenKrupp USA, Inc.                                  Chicago, IL                       www.thyssenkrupp.com             ThyssenKrupp AG, Düsseldorf
18     SAP Americas                                            Newtown Square, PA                www.sap.com                      SAP AG, Walldorf
19     ZF Group North American Operations Inc.                 Northville, MI                    www.zf.com/na                    ZF Friedrichshafen AG, Friedrichshafen
20     Boehringer Ingelheim Corp.                              Ridgefield, CT                    us.boehringer-ingelheim.com      Boehringer Ingelheim GmbH, Ingelheim am Rhein
21     Lufthansa Group                                         East Meadow, NY                   www.lufthansa.com                Deutsche Lufthansa AG, Köln
22     Linde North America                                     Murray Hill, NJ                   www.lindeus.com                  Linde Group, Munich
23     Hannover Life Re America                                Orlando, FL                       www.hlramerica.com               Hannover Rückversicherungs AG, Hannover
24     Heraeus Incorporated                                    New York, NY                      www.heraeus.com                  Heraeus Holding GmbH, Hanau
25     LEHIGH Hanson Inc.                                      Irving, TX                        www.lehighhanson.com             HeidelbergCement AG, Heidelberg
26     Random House (Bertelsmann Group)                        New York, NY                      www.bertelsmann.com              Bertelsmann AG, Gütersloh
27     Henkel of America, Inc.                                 Rocky Hill, CT                    www.henkel.us                    Henkel KGaA, Düsseldorf
28     adidas America, Inc.                                    Portland, OR                      www.adidas.com                   adidas AG, Herzogenaurach
29     MAHLE Industries, Inc.                                  Farmington Hills, MI              www.us.mahle.com                 Behr GmbH & Co. KG, Stuttgart
30     EMD Group (Merck)                                       Rockland, MA                      www.emdgroup.com                 Merck KGaA, Darmstadt
31     Evonik Corporation                                      Parsippany, NJ                    www.north-america.evonik.com     Evonik Industries AG, Essen
32     Freudenberg-NOK General Partnership                     Plymouth, MI                      www.freudenberg.us               Freudenberg Dichtungs-und Schwingungstechnik, Weinheim
33     Schenker Inc (DB US Holding Corp.)                      Tarrytown, NY                     www.dbschenkerusa.com            Deutsche Bahn AG, Berlin
34     Knorr Brake Holding Corp.                               Westminster, MD                   www.knorrbrakecorp.com           Knorr Bremse AG, Munich
35     Brose North America, Inc.                               Auburn Hills, MI                  www.brose.com                    Brose Gruppe, Coburg
36     B. Braun Medical, Inc.                                  Bethlehem, PA                     www.bbraunusa.com                B.Braun, Melsungen AG
37     Wurth Group of North America Inc.                       Ramsey, NJ                        www.wuerth.com                   Adolf Würth GmbH & Co. KG, Künzelsau-Gaisbach
38     Lanxess                                                 Pittsburgh, PA                    www.lanxess.us                   Lanxess AG, Colon
39     Otto Group/Crate & Barrel                               Northbrook, IL                    www.crateandbarrel.com           Otto GmbH & Co KG, Hamburg
40     K+S North America                                       Chicago, IL                       www.k-plus-s.com                 K+S AG, Kassel
41     Beiersdorf, Inc .                                       Wilton, CT                        www.beiersdorfusa.com            Beiersdorf AG, Hamburg
42     Puma North America, Inc.                                Westford, MA                      www.puma.com                     Puma SE, Herzogenaurach
43     STIHL Incorporated                                      Virginia Beach, VA                www.stihlusa.com                 STIHL International GmbH
44     Wacker Chemical Corporation                             Adrian, MI                        www.wacker.com                   Wacker Chemie AG, Munich
45     GEA                                                     York, PA                          www.gea.com                      GEA Group AG, Düsseldorf
46     LEONI WIRING SYSTEMS, INC.                              Tucson, AZ                        www.leoni.com                    Leoni AG
47     Infineon Technologies North America Corp.               Milpitas, CA                      www.infineon.com                 Infineon Technologies AG, Neubiberg
48     American Rheinmetall Munitions, Inc                     East Camden, AR                   www.rheinmetall-defence.com      Rheinmetall AG
49     Schott North America, Inc.                              Elmsford, NY                      www.us.schott.com                Schott AG, Mainz
50     BYK USA Inc.                                            Wallingford, CT                   www.byk.com                      Altana AG

                                                         (1)   North America (exclusive U.S. figures not available)     (6) Employee figues GACC Estimate
                                                         (2)   Gross Written Premium                                    (7) Consolidated revenues Audi, Porsche & VW
                                                         (3)   Americas                                                 (8) T-Mobile and MetroPCS Combined Pro Forma 2013 figures
                                                         (4)   Est. supermarketnews.com                                 (9) Consolidated revenues Flatiron and Turner Construction Co, E.E.
16         German American Trade Q2 2016                 (5)   Results 2014                                             Cruz, and Clark Builders
S P O T L I G H T S

                                                             Sales ($M)                     Employees
   U.S. Top Executive                                     2015              2014          2015             2014      Business activity                                        Note
   Stephen Cannon, MBUSA / Martin Daum, DTNA            46,531     #      44,302        24,607    #      22,833      Automotive
   Scott Keogh (Audi), Detlev von Platen (Porsche),     36,733     –      36,733        59,790    –      59,790      Automotive                                               (3,5,7)
   Hinrich J. Woebcken (VW)
   John J. Legere                                       32,106     #      29,799        41 669    #      37,858      Communications                                           (8)
   Ludwig Willisch                                      20,152     #      18,176        10,000    –      10,000      Automotive                                               (6)
   Wayne Smith                                          17,388     $      20,571        17,471    $      17,120      Chemicals                                                (1)
   Eric Spiegel                                         16,942     #      16,821        70,000    –      70,000      IT/Communications, Transportation                        (6)
   Philip Blake                                         14,141     #      13,237        16,000    #      15,800      Pharmaceutical/Medical Products                          (1)
   Rice Powell                                          13,112     $      13,965        54,103    #      51,329      Medical Products & Services                              (1)
   Mike Mansuetti                                       13,034     –      13,034        33,879    –      33,879      Automotive, Consumer Goods, Industrial Technology        (3,5)
   Dan Bane                                             13,000     –      13,000         9,000    –       9,000      Grocery Stores                                           (4,6)
   Charles E. Youngstrom / David Behm                   13,000     #      10,100        12,000    –      12,000      Grocery Stores                                           (12,6)
   Walter White                                         11,627     $      15,747        14,355    $      15,021      Insurance / Asset Management                             (2)
   Marcelino Fernández Verdes                           11,493     #      11,458         9,739    #       9,503      Construction                                             (1,9)
   Stephen Fenwick                                      11,426     $      12,469        76,666    #      74,573      Courier Services                                         (3)
   Samir Salman                                         11,363     #      10,156        38,493    #      31,414      Automotive components, Tires                             (1)
   Anthony J. Kuczinski                                 11,052     $      11,348         5,444    #       5,371      Insurance                                                (2)
   Patrick Bass                                         11,032     $      12,025        21,422    #      20,555      Steel, Stainless Steel, Capital Goods, Services          (3)
   Jennifer Morgan                                       9,331     #       8,630        22,166    #      22,071      Software                                                 (3)
   Julio Caspari                                         9,008     #       4,981        62,148    #       4,224      Automotive                                               (1,6)
   Paul R. Fonteyne                                      7,793     –       7,793        14,033    –      14,033      Pharma                                                   (3,5)
   Jürgen Siebenrock                                     5,828     #       5,797        16,619    #      14,848      Air Transportation/Logistic/Catering
   Patrick Murphy                                        5,207     #       4,966        19,683    #      18,487      Industrial Gases                                         (1)
   Peter R. Schaefer                                     4,793     #       4,312           283    $            285   Reinsurance                                              (2)
   Uve Kupka                                             4,463     –       4,463         2,266    –       2,266      Non-Ferrous Metals                                       (3,5)
   Jon Morrish                                           4,158     #       4,055         7,644    –       7,644      Cement                                                   (1,6)
   Markus Dohle                                          4,107     $       4,126         8,795    –       8,795      Media, Publishing                                        (6)
   Jerry Perkins                                         4,049     #       3,836         6,429    #       6,214      Industrial Organic Chemicals                             (1)
   Mark King                                             4,018     $       4,155        10,555    $      12,895      Sports Wear                                              (1)
   Roland Zitt                                           3,219     –       3,219        10,357    –      10,357      Automotive                                               (1,5)
   Kenneth C. Frazier                                    3,022     #       2,862         9,794    #       5,153      Chemicals
   John Rolando                                          2,938     $       3,072         3,693    #       3,675      Specialty Chemicals                                      (1)
   Claus Möhlenkamp                                      2,153     _       2,153         7,484    _       7,484      Automotive                                               (1,5)
   Dr. Josef Blank                                       1,896     $       1,967         8,515    #       7,585      Freight Transportation                                   (1)
   Rich Bowie                                            1,715     #       1,677         4,782    $       5,058      Railroad Equipment                                       (3)
   Jan Kowal                                             1,640     –       1,640         5,100    –       5,100      Automotive Supplier                                      (3,5)
   Caroll H. Neubauer                                    1,612     #       1,450         6,053    #       5,850      Medical / Surgical Devices                               (1)
   Robert Stolz                                          1,585     –       1,585         7,369    –       7,369      Maintenance Supplies                                     (1,5)
   Flemming Bjornslev                                    1,518     $       1,780         1,312    $       1,371      Specialty Chemicals                                      (1)
   Douglas Diemoz                                        1,516     $       1,666         7,000    –       7,000      Retail                                                   (10)
   Christian Herrmann                                    1,373     $       1,425         3,164    #       3,002      Chemicals
   Stefan F. Heidenreich                                 1,336     $       1,484         2,758    #       2,610      Branded Consumer Goods                                   (3)
   Jay Piccola                                           1,322     #       1,287         2,847    –       2,847      Sports Wear                                              (3)
   Fred J. Whyte                                         1,060     –       1,060         4,262    –       4,262      Handheld outdoor power equipment                         (5)
   Ingomar Kovar                                         1,049     $       1,078         1,830    #       1,530      Chemicals                                                (3)
   Gary Schrift                                            929     $       1,017         1,829    $       2,090      Engineering Services                                     (1)
   Martin Gloesslein                                       820     $         826         8,142    $       8,430      Cable Harnesses for the Automotive Industry              (3)
   Jean-Baptiste Loire                                     788     #         644         3,682    #            556   Semiconductors                                           (3)
   Armin Papperger                                         775     $         815         1,321    #       1,299      Defence and Automotive                                   (3)
   Greg Wolters                                            495     $         499         2,100    $       2,200      Glass & glass-ceramic products                           (1)
   Dr. Stephan Glander                                     462     $         485         1,067    #       1,066      Chemicals
                                                       400,110            393,746      748,051          703,702

(10) North and South America (exclusive U.S. figures
not available)
(11) Employee figures hoover.com                       Conversion rate of 1.11
(12) Est. Kantar data                                  (2015 annual average applied when sales given in EUR)
                                                                                                                                              German American Trade Q2 2016           17
S P O T L I G H T S

             Quotes from Annual Reports 2015
         Daimler Group                      T-Mobile USA                               ZF Group:
         Daimler Trucks reached a           For the full year 2015,                    The year was marked by the
         major milestone in 2015 with       T-Mobile added 8.3 million                 largest acquisition in the
         sales of more than 500,000         total net customers and                    company’s 100-year history,
         vehicles. In regional terms, the   outperformed the industry once             the purchase of U.S.
         development of the truck           again by delivering 11%                    automotive supplier TRW
         business was very varied. The      growth in service revenue and              Automotive Holdings Corp.
         decrease in unit sales in the      31% growth in Adjusted                     With ZF TRW now included in
         weak Latin American market         EBITDA. T-Mobile’s growth has              the calculation for the first time
         was offset by an exceptionally     been fueled by the                         – for a period of just
         strong performance in North        performance of its nationwide              seven-and-a-half months since
         America.                           4G LTE network, which now                  the acquisition on May 15,
                                            covers 305 million Americans               2015 – we have achieved
                                            and continues to be the fastest            new dimensions in sales and
                                            in the nation.                             results.
                                            – John Legere,
                                               CEO T-Mobile USA

                                                                       Top 10 Employers
                                                                                                 2015              2014
                                            Rank   Company                                   Employees         Employees
                                            1      DHL Holdings (USA), Inc.                   76,666     #       74,573
                                            2      Siemens USA Holdings                       70,000     –       70,000

                                            3      ZF Group North American Operations Inc.    62,148     #        4,224
                                            4      Volkswagen Group of America                59,790     –       59,790
                                            5      Fresenius Medical Care Holdings, Inc.      54,103     #       51,329
                                            6      T-Mobile USA                               41,669     #       37,858
                                            7      Continental Automotive Systems             38,493     #       31,414
                                            8      Robert Bosch, LLC                          33,879     –       33,879
                                            9      Daimler Group                              24,607     #       22,833
                                            10     SAP Americas                               22,166     #       22,071

       T-Mobile US CEO John Legere
     celebrating the company’s success

18       German American Trade Q2 2016
Some banks
            take their time.

                                                                                                                                                                                                          We will get you
                                                                                                                                                                                                          there in no time.
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G T A I     I N D U S T R Y     T A L K

     US photovoltaics market
     remains on whopping growth curve
     By Martin Wiekert, Germany Trade and Invest · Translation from German by Sandy Jones, GACC

     W       ith the new record installa-
             tions of 7,286 MW (+17%
     compared to 2014), the U.S. market
                                               of approx. 1 GW were added, while
                                               in the area of solar thermal power
                                               generation 110 MW were added to
                                                                                              by 2022, originally already planned
                                                                                              for 2017. For private solar invest-
                                                                                              ments in the residential sector,
     for photovoltaics (PV) has increased      the grid.                                      analog income tax credits are
     twelve-fold since 2010. By now, PV                                                       available until 2021. However, here,
     capacities exceed the 25-GW               Congress creates long-term                     the start of operation of the plants is
     threshold. Together with the 1.8 GW       stable funding framework                       relevant, and the funding regulation
     from solar thermal power plants           The outlook for the further develop-           will expire in 2022.
     (concentrated solar power - CSP), the     ment of the U.S. solar energy market
     U.S. has currently more than 27 GW        is currently very optimistic. Largely          The new Clean Power Plan of the
     in operational solar power capacities.    responsible for this are recent                U.S. Environmental Protection
                                               political decisions. Shortly before            Agency (EPA) could create an
     For the first time, additionally          the turn of the year, U.S. Congress            additional impetus for the expansion
     installed capacities are higher           extended some important funding                of solar energy. However, it is still
     than in the natural gas sector            instruments for the sector for the             uncertain whether the regulatory
     In 2015, when it came to additionally     long term. The increased Investment            measure passed in August 2015 can
     installed plants, solar energy was        Tax Credit (ITC) of 30% of the                 be implemented as intended by the
     able to pass natural gas for the first    investment costs is now granted for            Obama Administration.The require-
     time. According to the SEIA, last         commercial solar energy projects               ments contained in the plan regard-
     year, it represented almost 30% of        whose start of construction is                 ing the reduction of CO2 emissions
     the new generating capacity.              scheduled until the end of 2019.               in the electricity sector would signifi-
     However, its share in the U.S. power      This is followed by a gradual                  cantly stimulate the investments in
     supply is still relatively low. Despite   decrease to the funding rate of 10%            climate-friendly energy technologies.
     the rapid expansion, it currently is
                                               Development of the U.S. market for photovoltaic systems
     less than 1%.
                                                                                        Change                  Overall U.S.
     The bulk of installations carried out                        New                   compared                capacity at
     in 2015 is provided by larger PV                             installations         to previous             the end of
     solar power plants (“utility PV”).         Years             (MW)                  year (%)                the year (GW)
     According to the SEIA, here, a record      2009              385                   29                      1.2
     plant capacity of 4 GW was brought
     into service (+6% compared to 2014).       2010              852                   121                     2.0
     Meanwhile, additionally built              2011              1,926                 126                     4.0
     installations in the residential sector
     increased at a much higher speed.          2012              3,373                 75                      7.3
     With more than 2 GW, a market
                                                2013              4,782                 42                      12.1
     growth of 66% was registered.
     However, installation data in other        2014              6,247                 31                      18.3
     sectors was slightly less impressive.
                                                2015              7,286                 17                      25.6
     In the commercial sector, as it was
     the case in the previous year, plants     Sources: Solar Energy Industries Association, National Renewable Energy Laboratory

20   German American Trade Q2 2016
G T A I   I N D U S T R Y         T A L K

New installations increase by 17% in 2015

Optimistic market outlook                    opportunities will open up in the
The sector association SEIA already          next couple of years in the U.S.
expects new PV installations of approx.      However, market conditions vary on
72 GW between 2016 and 2020 based            regional levels. Besides the federal
on the ITC extension. Together with the      tax credits and the local degree of
CSP power plants, U.S. solar power           insolation, the specific local funding
capacities would then reach some 100         environment is also relevant for the
GW. The annual additionally installed        development in the sector. In 2015,
capacity volume is to increase to            almost four-fifths of the total
approx. 20 GW, says the SEIA.                installed capacity were contributed       About the Author
                                             by the top ten of U.S. solar states.      Martin Wiekert
                                                                                       Director of Germany Trade and Invest
For 2016, the SEIA predicts a strong
                                                                                       GmbH (GTAI)
expansion of the U.S. PV market. Since       According to a market outlook of          Washington D.C. Office
there are many project developments          the U.S. Energy Information               >> martin.wiekert@gtai.de
due to the initially planned ITC down-       Administration (EIA), a continued         >> www.gtai.de
sizing, the installation volume is said to   strong regional concentration of
increase to approx. 13 GW. The special       plant installations is likely. Accord-
service IHS even thinks that market
volumes of some 15 GW could be
                                             ing to the EIA, approx. 80% of the
                                             solar power plants to be constructed
                                                                                      Solar capacity to
possible. For 2017, both organizations       until 2017 alone could be built in       reach some 100 GW
assume a temporary slowing in addi-          California, Nevada, North Califor-
tionally built installations, afterwards     nia, Texas and Georgia.                  by 2020
installations are said to increase again
until 2020.

If the predicted development does in
fact take place, the U.S. could count on
additional solar investments worth an
amount in the three-digit billion dollar
range until the end of the decade. Many
foreign sector companies are also likely
to benefit from the expected wave of
investments. Chinese PV technology
providers, however, still have to operate
under difficult conditions due to the
anti-dumping rules imposed on them.

A wealth of opportunities for
suppliers from Germany
For German solar companies and
supplier companies, additional business

                                                                                                     German American Trade Q2 2016   21
» IT’S THE
REINHEITSGEBOT THAT FUELS
OUR CREATIVITY.«
             The Brewmasters of the Radeberger Gruppe
The way to the heart of Germany is through the palate:
there’s nothing more German than German Beer
and German Beer is good by law. The Reinheitsgebot
from 1516 decrees that only malt, hops, water, and
yeast may be used for brewing. That’s all our brew-
masters need. For the past 500 years, the boundaries
set by the law have challenged them to be innovative
and inspired them to be creative. Today, the country
with the strictest brewing law boasts the greatest
regional beer variety in the world. For every drop is
brewed by a select few who live for what they do.
www.DeutschesBier.com
W A S H I N G T O N             U P D A T E

                                                   Interview with
              Congressman Ted Deutch
                                                         conducted by Thomas Zielke
     Dr. Thomas Zielke (TZ):                       the Bundestag to the unique beauty
                                                                                               Congressman Ted Deutch
     Congressman Deutch, what is your              of South Florida during a delegation
     connection to Germany?                        trip earlier this month.

     Ted Deutch (TD): Despite what                 TZ: How do you see the current
     some might presume from my last               German-American relationship in
     name, I am not of immediate German            light of global events?
     descent. However, since coming to
     Congress, I have built strong                 TD: With shared values and inter-
     relationships with individuals,               ests, Germany is a natural ally for
     companies, and institutions in                the United States. Germany has been
     Germany through numerous trips                an important partner in addressing a
     and meetings.                                 number of world crises, such as
                                                   Russia’s incursion into Ukraine and
     TZ: Can you share a favorite                  the large refugee influx into Europe.
     memory from your personal experi-             These are global issues, and the
     ence with Germany?                            United States is not exempt from
                                                   feeling the effects and facing the          Congressman Ted Deutch, 49, repre-
     TD: I sincerely appreciated the               ramifications. The Transatlantic            sents Florida’s 21st district, home to
     chance to discuss Germany’s role in           relationship becomes even more              communities throughout western Palm
                                                                                               Beach County and Broward County in
     the world with Chancellor Angela              important as we work together to
                                                                                               sunny South Florida.
     Merkel. Another memorable moment              devise solutions that address our
     was when I introduced members of              shared security concerns. As more           Now serving his fourth term in the
                                                                                               114th Congress, he has been de-
                                                                                               scribed as a rising voice in the House
                                                                                               Democratic Caucus by the Wash-
                                                                                               ington newspaper Roll Call and was
                                                                                               previously named one of the Forward
                                                                                               newspaper’s top Jewish politicians to
                                                                                               watch.

                                                                                               He is a member of the House Judiciary
                                                                                               Committee, the House Ethics Com-
                                                                                               mittee, and the House Foreign Affairs
                                                                                               Committee, on which he serves as
                                                                                               Ranking Democrat on the Middle East
                                                                                               and North Africa Subcommittee.

                                                                                               Congressman Deutch also serves as
                                                                                               the Co-Chair of the Congressional
                                                                                               Study Group on Germany, an indepen-
                                                                                               dent, non-partisan and non-advocacy
                                                                                               organization that promotes legislative
                                                                                               exchanges between the U.S. Congress
     The Hon. Peer Steinbrück Member of the German Bundestag, former Minister of Finance and   and German Bundestag.
     Chairman of the German-U.S. Parliamentary Friendship Group with Congressman Ted Deutch

24   German American Trade Q2 2016
W A S H I N G T O N          U P D A T E

                                                                                        Dr. Thomas Zielke

regional issues become global issues,    is shaping out to be, there will be a
this partnership will be even more       plethora of considerations for
important to maintain stability and      Congress, including potential impacts
confront threats around the world.       on American jobs and changes to
                                         existing regulations and standards.
TZ: Trade between Germany and            Domestically, I believe it is important
the U.S. has a long history. What is     for the Administration to engage
needed to strengthen the economic        with Congress to discuss the direc-
ties between both countries?             tion of negotiations and ensure that
                                         the American people’s voices are
TD: Despite the strong partnership       heard and considered.                          President and CEO of German Industry
we share, there remain some cultural                                                    and Trade (RGIT)
differences between our countries.       TZ: President Obama has dramati-               >> thzielke@rgit-usa.com
For example, the German apprentice-      cally changed the US – Cuba                    >> www.rgit-usa.com
ship model has been very successful      policy. Do you foresee any positive
in Germany in giving students the        impact for Florida resulting that            the fundamental principles that
specific vocational training they will   change?                                      Americans value. Certainly, there
need to work in certain fields. In my                                                 will be many opportunities for
home state of Florida, a program was     TD: The Obama Administration                 Floridians and Florida companies
developed, in partnership with the       should press the Castro Regime to            to engage with Cuba, and I would
German Embassy in the United States      reform their political system, open          support Florida-based companies
and the German American Chambers         up the country’s laws to improve the         in seizing opportunities in ways
of Commerce, in which high school        economic, political, and legal               that lead to commercial growth
students can enter into an appren-       environments, and recognize                  for American businesses.
ticeship program designed for
advanced manufacturing careers.‎
This type of program can encourage
more German companies to consider
expanding further into the U.S. and
hiring American workers.

TZ: The Transatlantic Trade and
Investment Partnership (TTIP) will
foster trade between U.S. and
Germany. How do you see the
chances of Congress passing a
comprehensive TTIP?

TD: There are many benefits that can
come from a trade agreement with a
major trading partner like the           Ted Deutch with the Congressional Study Group and the German Bundestag Group at the
European Union. As complex as TTIP       33rd Annual Congress-Bundestag Seminar in Boca Raton, Fl

                                                                                                      German American Trade Q2 2016   25
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