RUNGIS - Marché de Rungis

Page created by Teresa Chambers
 
CONTINUE READING
RUNGIS - Marché de Rungis
2017 ANNUAL REPORT

RUNGIS
RUNGIS - Marché de Rungis
1

A

        RUNGIS: NOT JUST A PLACE, A WORLD OF ITS OWN.

    A world with its own rules and codes. A crossroads between
    tradition and modernity, where the best of French know-how
    and products from around the world are showcased every day.
    The men and women who work and live at Rungis all share
    the same passion for great products and a job well done.
    Its unique atmosphere combines fraternity and professionalism,
    where an unrivalled concern for quality reigns supreme alongside
    the desire to innovate and to constantly improve customer
    satisfaction. Rungis is not just a place, no, it is much more than
    that - it is a mindset. And it is this mindset that is the driving force
    behind the identity of the world’s largest fresh produce market!

                              2017 ANNUAL REPORT
RUNGIS - Marché de Rungis
3

                                                HOW HAS THE MARKET ACTIVITY EVOLVED IN 2017?                              HAVE THE AIMS OF RUNGIS 2025 BEEN ACHIEVED?

                                                The turnover of Rungis Market exceeded €9bn for the first time,           Not only have the been achieved, but they have also been
                                                with the turnover of the physical market up 2% and 7%                     exceeded! The completion of works for 2017 is 5% ahead
                                                for warehouses. Operators invested €30.6M. The Market has                 of schedule. We have made €69M of investments, twice
                                                posted a solid result, with a 96% occupancy rate and 1% growth            the amount invested in 2016. The main works completed include
                                                in the total number of visitors. Beyond these figures,                    the Foc building, and soon the O1c building. We have also begun
                                                the perception of the Market is also very positive. Indeed,               the construction of the pork cuts building. At the same time,
                                                an Ifop survey ranked it top among the most helpful French food           our teams are working on drawing up master plans to ensure
                                                distributors in the eyes of our fellow citizens.                          consistency in the Market’s development. .

                                                WHAT ROLE DOES THE MARKET PLAY WHEN IT COMES
                                                TO CHANGES IN FOOD CONSUMPTION?

                                                Rungis is a trendsetter, particularly for organic products,
                                                which continue to grow in terms of activity. Not only are we
                                                fitting out new spaces to respond to requests from operators,
                                                but we are also developing associated activities to anticipate
                                                consumer needs. For example, cutting plants: the final customer
                                                wants pre-cut fruit and vegetables, so we are offering trays.
                                                They want bananas or exotic fruits? We have cutting-edge
                                                ripening facilities. The examples are endless.

                                                ANOTHER KEY TREND: DIGITALISATION
                                                WITH SOME PROGRESS?

                                                The main advance has been the Rungis Marketplace,
                                                which received the unanimous approval of the Board of Directors           IS THE TOULOUSE – OCCITANIE NATIONAL WHOLESALE
                                                for its proof of concept. It’s the move of the century:                   MARKET THE FIRST OF ITS KIND?
                                                in the 20th century, the covered market set up shop at Rungis;
                                                                                                                          Absolutely. This project is particularly close to my heart.
                                                                                                                          Rungis has taken on the management through the LUMIN’ group
                                                                                                                          since July 2017. This national wholesale market has a number

               Stephane
                                                                                                                          of assets: good servicing, establishment in the leading French
                                                                                                                          agri-food region, a substantial consumer basin, and dynamic
                                                                                                                          demographics, to name but a few. Following an initial phase
                                                                                                                          notably focused on the audit, our target is to win back

          LAYANI
                                                                                                                          the Toulouse – Occitanie national wholesale market customers
                                                                                                                          as of 2018 and develop a diversification and service strategy
                                                                                                                          to make the market a regional agri-food hub.

                                                                                                                          In parallel to Toulouse, the international dimension of our off-site
                                                                                                                          development has also made its mark. I am particularly proud
                                                                                                                          of the continuation of the contract with Moscow and the signing
            SEMMARIS CHIEF EXECUTIVE OFFICER                                                                              of other contracts in the Philippines, Kazakhstan, Kenya and
                                                                                                                          Benin, for example. These developments illustrate the extent
                                                                                                                          of the influence of the French agri-food and gastronomic model,
                                                                                                                          and more particularly the modern and quality wholesale model
                                                                                                                          at Rungis.
                                                today we’re taking wholesalers to the cloud. Of course, we remain
                                                strongly attached to the physical market. But we know that

                                                                                                                          Over
                                                digitalisation is an inexorable trend. The Market has a duty
“ALONGSIDE OUR OPERATORS, WE ARE PREPARING      to accompany its wholesalers in making this shift as simple
                                                as possible. The physical market will not disappear, quite the
  TO INC ORPORATE THREE MAJOR UPHEAVALS

                                                                                                                                 9 bn
                                                opposite. The Marketplace will simply be an additional means
                                                to reach an existing clientèle that is modernising, as well as
THAT WILL MARK THE 2020S: THE ORGANIC TREND,    attracting new customers worldwide.

       THE APPEAL OF LOCAL PRODUC TS,
AND THE DIGITALISATION OF C OMMERCIAL SALES.”                                                                             €
                                                                                                                          The turnover of Rungis Market exceeded €9bn for the first time.

                                                                                                              2017 ANNUAL REPORT
RUNGIS - Marché de Rungis
4                                                                                                                     5

                    2017
                    SEASON
                                                                                                                                    Summer
                                                                                                                        RUNGIS CELEBRATES GASTRONOMY
                                                                                                                        On 22 September, Bruno le Maire, Minister of
                                                                                                                        the Economy, and Stéphane Travert, Minister of
                                                                                                                        Agriculture, attended the launch of the Food
                                                                                                                                                                                                  Autumn
                                                                                                                                                                                     EMMANUEL MACRON
                                                                                                                                                                                     AT THE CARREAU DES PRODUCTEURS
                                                                                                                                                                                     The President of the French Republic chose Rungis
                                                                                                                                                                                     Market to conclude the first stage of the Estates
                                                                                                                        Festival at Rungis Market. This 7th edition was based        General of Food with a speech given to 600 guests
                                                                                                                        on the theme “At the heart of the product”, under            on 11 October at the Carreau des Producteurs.
                                                                                                                        the sponsorship of Stéphane Layani. In June, seven           The event was brought to an end with a buffet to
                                                                                                                        electric charging points were installed at the Market        showcase the Market’s best wholesale products. On
                                                                                                                        to allow operators and visitors to recharge their            the employment front, SEMMARIS published the
                                                                                                                        electric vehicles with no fuss thanks to a dedicated         web series “Les métiers de demain sont à Rungis!”
                                                                                                                        application. 12 June, 6am sharp: the tribute band            [The jobs of the future are at Runigs!] on YouTube
                                                                                                                        The Cavern Beatles put on the “Concert le plus tôt”          giving the floor to professionals at the national
                                                                                                                        [Earliest Concert] for the Music Festival.                   wholesale market. As part of its promotion of
                                                                                                                        Rungis Market also helped spice up the school                employment for disabled people, SEMMARIS also
                                                                                                                        holidays by providing a selection of edible insects,         organised a “Nuit du handicap” [Disability Evening]
                                                                                                                        in partnership with the company Dispéré, for the             event at the Market on 14 November.
                                                                                                                        exhibition-workshop “Delicious Insects” at the musée         In October, Rungis Actualités, the official magazine
                                                                                                                        du quai Branly-Jacques-Chirac every weekend in               of Rungis International Market, changed to a new
                                                                                                                        August. And last but not least, Rungis Market gave           publishing house, “Au coeur des villes”, specialised in
                                                                                                                        out a tasty meal hamper to the 2,000 participants of         local commerce. This winter also saw the handover of
                                                                                                                        the “‘Journée des oubliés des vacances” [Forgotten by        the keys to the logistics and cold storage warehouse,
                                                                                                                        the Holidays] campaign run by the French association         FOc, built over 4,800m2.
                                                                                                                        Secours Populaire on 30 August at Touquet-Paris Plage.       Lastly, true to its commitments to gastronomy,
                                                                                                                                                                                     Rungis Market once again partnered with “La Liste”,

              Winter                                                         Spring
                                                                                                                                                                                     the ranking of the world’s best restaurants that
                                                                                                                                                                                     compares the reviews of participating guidebooks,
                                                                                                                                                                                     publications and websites.

RUNGIS MARKET MAKES ITS MARK                                   LIFT OFF FOR RUNGIS MARKETPLACE!
AT THE SIRHA EVENT
                                                               The Rungis Marketplace project was officially launched
From 21 to 25 January, thirty exhibitors set up their          in April following its approval by the SEMMARIS
stands at the “Rungis Village”, a 2,000m2 space at             Board of Directors. The second largest project to be
the heart of the SIRHA event, the major catering               completed this spring: the public service contract
exhibition in Lyon. All of the Market’s business sectors       for the Toulouse national wholesale market was
were represented.                                              awarded to the LUMIN’Toulouse group composed of
SEMMARIS also launched a 360° communications                   SEMMARIS, Poste Immo and the Caisse d’Epargne
campaign in January targeting Market operators                 Midi-Pyrénées.
as part of its Marketplace project. The goal? Pique            On 1 May, Stéphane Layani and a delegation of
operators’ interest and get their feedback on the              business leaders and professional representatives took
project.                                                       part in the traditional lily of the valley ceremony at
The management of B2B and B2C visits to the Market             the Élysée Palace. In terms of culture, Rungis Market
was also entrusted to Cultival at the start of the year,       sponsored the exhibition “Jardins” [Gardens] at the
a Paris-based agency specialised in the creation and           Grand Palais from 15 March to 24 July.
organisation of guided tours. In February, Rungis              A great opportunity to showcase the expertise of the
Market once again lent its support to the Salon de             horticultural sector.
la Gastronomie des Outre-Mer, instigated by Chef               Another new feature on the Market’s landscape was
Babette de Rozières.                                           the EOg building completed in March: 2,500 m2 of
March was marked by the first achievements under               surface area housing a catering firm (Huguenin) and
the “Rungis Green Business” programme, with the                an organic ripening facility (Bonabio).
inauguration of the first natural gas and biomethane
filling station for vehicles operating at the Market.
Lastly, just ahead of spring, the 2017 Sticker was
adorned with five stars and made available in an
organic version to promote traders who have made
the choice to buy their products at the Market.

                                                  2017 ANNUAL REPORT                                                                                                    2017 ANNUAL REPORT
RUNGIS - Marché de Rungis
6                                                                                                                                               7

                                                                           TURNOVERS OF BUSINESSES OPERATING
            TOTAL NUMBER OF VISITORS                                                AT THE MARKET                                                NUMBER OF BUSINESSES OPERATING AT THE MARKET                                           INCOMING DELIVERIES

                                                                                                                                                        1,201
                 TO THE MARKET                                                       (IN MILLIONS OF EUROS)                                                                                                                           TO THE PHYSICAL MARKET

+1.1%
         6,710,451       VISITS
                                                                               €9,015 M                                   +2.7%                                                                                                  1,726,146         TONNES
                                                                                                                                                                                                                                                                    +0.4%

                                                                                                                        IN 2016
                                                                                                                                                                                                                                          OF FOOD PRODUCTS

                                                                                                                                                                   BUSINESSES
                       OCCUPATION
                                                                      6,307
                                                                      WHOLESALERS
                                                                                                                   2,708
                                                                                                                  OTHER ACTIVITIES
                  OF LEASABLE PREMISES
                                                                                                                                            367         Fruit and vegetables                     43      Seafood and
                                                                                                                                                                                                         freshwater produce

   1,023,518 m                                      2                                                                                                                                                                                   INCOMING DELIVERIES
                                                                                                                                                                                                                                    PERTAINING TO THE LOGISTICS
                                                                                                                                                                                                                                       AND TRANSIT DIVISIONS
                                                                                     2015/2016 VARIATION
                                                                                                                                              78        Meat products                          114       Horticulture

                                                                                                                                                                                                                                    1,193,407
             I.E. AN OCCUPANCY RATE OF 96.8%                                                                                                                                                             and decoration

                                                                                                                                                        Dairy and delicatessen
                                                                         TURNOVERS OF WHOLESALERS OPERATING
                                                                                    AT THE MARKET
                                                                                                                                            129         products, general
                                                                                                                                                        foodstuffs
                                                                                                                                                                                               470       Other activities                          TONNES

                                                                                     (IN MILLIONS OF EUROS)                                                                                                                               OF FOOD PRODUCTS
                     BUYER VISITOR
                    NUMBERS IN 2017
                                                                             €6,307 M                                     +3.9%
 =
         1,302,528                                                                                              1,339
                                                                                                                       EN 2016                             BREAKDOWN OF INCOMING DELIVERIES OF FOOD PRODUCTS TO THE PHYSICAL MARKET
                                                                                                                                                                                                            (IN TONNES)
                                                                                                                 MEAT
                                                                                                               PRODUCTS

                                                                          3,115                                      923
                                                                         FRUIT AND                            DAIRY AND DELICATESSEN
                                                                        VEGETABLES                              PRODUCTS, GENERAL
                                                                                                                    FOODSTUFFS
                      NEW BUYERS

+8.1%
                   4,209
                       CREATION                                                               169
                                                                                                               761
                                                                                                           SEAFOOD AND
                                                                                                       FRESHWATER PRODUCE                 1,207,401
                                                                                                                                       Fruit and vegetables
                                                                                                                                                                           270,592
                                                                                                                                                                           Meat products
                                                                                                                                                                                                           85,555
                                                                                                                                                                                                            Dairy and
                                                                                                                                                                                                        gastronomy sector
                                                                                                                                                                                                                                 94,103
                                                                                                                                                                                                                                  Seafood and
                                                                                                                                                                                                                              freshwater produce
                                                                                                                                                                                                                                                               68,495
                                                                                                                                                                                                                                                             Dairy and
                                                                                                                                                                                                                                                          poultry products
                                                                                           HORTICULTURE
                   OF BUYER RECORDS                                                       AND DECORATION

                                                                                                                                              BREAKDOWN OF INCOMING                                           BREAKDOWN OF INCOMING DELIVERIES OF FOOD PRODUCTS
                                                              TURNOVER OF OTHER ACTIVITIES OPERATING                                   DELIVERIES OF HORTICULTURAL PRODUCTS                                                TO THE PHYSICAL MARKET
                                                                      AT THE MARKET IN 2016                                                   TO THE PHYSICAL MARKET                                                            (AS A PERCENTAGE)
                                                                            (IN MILLIONS OF EUROS)

                                                    €2,708 M                                                                                                                                                 70%
                                                                                                                                                                                                               Fruit and
                                                                                                                                                                                                              vegetables
                                                                                                                                                                                                                              16%
                                                                                                                                                                                                                                Meat
                                                                                                                                                                                                                              products
                                                                                                                                                                                                                                                   9%
                                                                                                                                                                                                                                              Dairy and
                                                                                                                                                                                                                                             delicatessen
                                                                                                                                                                                                                                           products, general
                                                                                                                                                                                                                                              foodstuffs
                                                                                                                                                                                                                                                                   5%
                                                                                                                                                                                                                                                                Seafood and
                                                                                                                                                                                                                                                                 freshwater
                                                                                                                                                                                                                                                                   produce

     1,430                 816                 298                         42                  102                        20
   Brokers and            Transport         Miscellaneous               Producers              Props                 Restaurateurs
  import-export                         activities and services
    companies

                    WORKFORCE EMPLOYED                                                    SEMMARIS 2017
                       AT THE MARKET                                                 INVESTMENT PROGRAMME                              135,513               6,197                13,264

           12,058                                                       €68.6 M
                                                                                                                                       Cut flowers           Greenery           Potted plants
                                                                                                                                        (in thousands       (in thousands        (in thousands
                                                                                                                                          of stems)          of bunches)           of pots)*

                                                                                                                                                                                    * Excl. seedlings
RUNGIS - Marché de Rungis
CONQUEST

           IN AN ULTRA-CONNECTED WORLD
           where performance is constantly
           being enhanced, the challenges of
           tomorrow are no small matter: quality,
           responsibility and mobility remain the
           key assets of a rapidly growing Market.
RUNGIS - Marché de Rungis
1 1

                                                                                                                       RESPONSIBLE CONSUMPTION

                                                                                                                       In order to position Rungis Market as a key player in the food
                                                                                                                       transition, three objectives have been set out. First of all,
                                                                                                                       offering buyers a guarantee of the origin and quality of products
                                                                                                                       by working alongside the sectors. Secondly, promoting
                                                                                                                       the introduction of a sustainable offering to help operators
                                                                                                                       adapt to new consumer trends. Thirdly, ensuring the retrieval
                                                                                                                       of unsold products and supporting wholesalers and associations
                                                                                                                       in their CSR approach. On the agenda for the next three years:
                                                                                                                       the development of urban agriculture and the specific treatment
                                                                                                                       of bio-waste.

                                                                                                                       SUSTAINABLE LOGISTICS

                                                                                                                       In response to the logistics problems of its stakeholders,
                                                                                                                       Rungis Market strives to be the benchmark last-mile platform.
                                                                                                                       The actions carried out within this framework fall under three
                                                                                                                       themes. Firstly, equipping itself with the human and logistics
                                                                                                                       resources needed to ensure deliveries and return flows.
                                                                                                                       Secondly, developing incentives to use clean vehicles and

                                                                                                                                                                                                                   Focus
                                                                                                                       offering and facilitating the use of alternative transport modes.
                                                                                                                       Lastly, promoting and implementing a service without barriers,

                                         Always acting more
                                                                                                                       for operators as well as public and local authorities.
                                                                                                                       The introduction of a BtoB distribution point, a road appointment
                                                                                                                       system and the installation of an ESAT specialised in reverse
                                                                                                                                                                                                              Encouraging
                                                                                                                                                                                                            clean transport
                                                                                                                       logistics are all examples of initiatives under consideration.

               RESPONSIBLY                                                                                             SUSTAINABLE PLANNING AND THE SMART CITY

                                                                                                                       The aim of this priority area is to make Rungis Market an
                                                                                                                       innovative territory in terms of energy, mobility and sustainable
                                                                                                                       planning. The actions undertaken are structured around three
                                                                                                                       points: optimising the management of energy and flows,
                                                                                                                                                                                                     The electric charging points and CNG station
                                                                                                                                                                                                     are just some of the developments within
                                                                                                                                                                                                     the Rungis Green Business plan. A Compressed
                                                                                                                                                                                                     Natural Gas (CNG) filling station was
                                                                                                                                                                                                     inaugurated at the heart of the Market
             Sold on the benefits of an ambitious CSR (Corporate Social Responsibility) policy,                        controlling access and mobility within the market, and optimising
                                                                                                                                                                                                     in April 2017 for operators and carriers looking
           Rungis Market is reinforcing its strategy with the “Rungis Green Business” programme.                       spaces and the service offering. From autonomous shuttle buses
                                                                                                                                                                                                     to use alternatives to petrol and diesel.
                   Focus on an innovative three-year plan to benefit all its stakeholders.                             with individual energy consumption management to connected
                                                                                                                                                                                                     It also stocks biomethane fuel, which generates
                                                                                                                       bins, the sustainable smart city has found its playground!
                                                                                                                                                                                                     80% fewer CO2 emissions than diesel.
                                                                                                                                                                                                     The seven electric charging points installed
                                                                                                                       QUALITY OF LIFE AND SKILLS DEVELOPMENT                                        in May 2017 provide a simple and flexible
In the wake of the success of the previous                               consumption, sustainable logistics,
                                                                                                                                                                                                     charging system to encourage Market users

                                                “ON THE AGENDA
strategic CSR plan, Rungis Market has                                    sustainable planning & the smart city,        A key component of any CSR plan, the quality of life and skills
                                                                                                                                                                                                     to favour clean modes of transport.
decided to go one step further by launching                              quality of life & skills development.         development that Rungis Market strives for covers a broad
the “Rungis Green Business 2020” (RGB)            FOR THE NEXT           Each of these priority areas covers           spectrum of actions: skills management, living environment,
project for the period 2017-2020.                                        initiatives that fall under one or more       and relations with operators and site security. Scheduled changes
All of the stakeholders have been directly
                                                  THREE YEARS:           key objectives.                               include the development of service spaces for Rungis Market
involved in this project. For example,         THE DEVELOPMENT V         Fully in line with the Rungis Market global   stakeholders, the creation of a “Rungis Academy” training
the buyers and operators at the Market                                   strategy, “Rungis Green Business also         division, the improvement of security at Rungis Market,
were consulted in February via a survey
                                              OF URBAN AGRICULTURE       includes projects for the Rungis 2025         and support for businesses in order to encourage the recruitment
to identify their needs, while SEMMARIS          AND THE SPECIFIC        investment plan and the Innovation plan.      of disabled people.
employees took part in a co-creation                                     Valuable assets that make Rungis Market
                                                   TREATMENT
workshop to identify avenues for action.                                 an ever more responsible site that
The result? An action plan based
around four priority areas: responsible
                                                  OF BIO-WASTE.      ”   is ahead of its time.

                                                  CONQUEST MINDSET                                                                                                                     2017 ANNUAL REPORT
RUNGIS - Marché de Rungis
1 2                                                                                                                            1 3

Making the digital
SHIFT
                                                                            RUNGIS MARKETPLACE: THE FIRST BTOB MARKETPLACE
                                                                            FOR FRESH PRODUCE

                                                                            Let there be no mistaking it, this change is inevitable.
                                                                            It’s a natural reflex these days to buy online.
                                                                            Alongside the numerous digital services that the Market provides

A SUCCESS
                                                                            for wholesalers and buyers, SEMMARIS has been preparing
                                                                            a drastic change for wholesale commerce since 2016
                                                                            with the plans for the Marketplace. This tool, which will be
                                                                            brought into operation in 2018, will offer Rungis operators a new
                                                                            online sales channel in France and internationally. They will be
                                                                            able to publish their products online, create a corporate page
                                                                            and build their e-store with the help of the SEMMARIS teams.
                                                                            The first of its kind, this marketplace reserved exclusively
                                                                            for professional buyers — and open 24/7 — will revolutionise
                                                                            BtoB commerce in fresh produce. An intensive preparation stage
                                                                            was undertaken in 2017 with a 360° communications campaign
                                                                            run by SEMMARIS to present the plans for the Marketplace
                             Against the backdrop                           to the Market’s wholesalers, particularly through the launch
                             of increasingly digitised uses,                of the dedicated mini website www.marketplace-rungis.com.
                             Rungis Market is taking action                 Numerous other initiatives have been run in connection
                             to anticipate the significant                  with this project, including the development of the product
                             changes of this inexorable                     catalogue tree structure, work on the guidelines for pooled
                             trend for BtoB commerce.                       logistics, and the validation of CRM tools.
                             The development of the
                             Marketplace project, which will
                             come into operation in 2018,
                             is one major example of these
                             efforts.

                                                                                                                                                            SEO: ENHANCING THE VISIBILITY
                             Year on year, digital technology                                                                                               OF THE RUNGIS BRAND
                             increasingly permeates our day-to-day
                             lives, both at work and in the home,                                                                                           Being listed in the results of Internet users’ key searches
                             and is becoming a permanent fixture.                                                                                           is essential for the visibility of a brand when it comes to
                             It also represents a paradigm shift in both                                                                                    search engines. This is also the strategy Rungis Market
                             BtoB and BtoC in that new experiences                                                                                          has adopted with the implementation of an SEO
                             and new services are emerging that have                                                                                        (Search Engine Optimisation) campaign in 2017.
                             only been made possible thanks to digital                                                                                      The aim: ensuring that the Rungis brand is in the top
                             technology. The growing importance of                                                                                          Google search results for BtoB and general public
                             digital technology is flagrant in commerce,                                                                                    searches. At the same time, various audits were
                             as demonstrated by the success                                                                                                 conducted and an action plan was put in place
                             of numerous platforms in France and                                                                                            (correction of technical barriers, production of new
                             worldwide. E-commerce opens up new                                                                                             brand content, etc.) in order to optimise the Rungis
                             horizons for retailers, for example, without                                                                                   Market websites and to meet the Google criteria.
                             bringing into question their long-standing                                                                                     This SEO strategy is part of a long-term approach

                                                                                    €4.9M
                             activity due to its complementary nature,                                                                                      that will help advance several semantic projects
                             allowing them to gain access to new                                                                                            of relevance to Rungis..
                             markets that they could not have entered
                             via classic sales channels.

                                                                                    The amount invested by SEMMARIS in the design,
                                                                                    construction and launch of the Rungis Marketplace.

          CONQUEST MINDSET                                                                                                             2017 ANNUAL REPORT
RUNGIS - Marché de Rungis
1 4                                                                                                                                         1 5

                      EXPANDING
                      2017 saw an upsurge in the Market’s “off-site” business, both in France
                        and internationally. This expansion clearly demonstrates the scope
                                      of the Rungis model and its reputation.

RECOGNISED EXPERTISE                         leadership of the Toulouse national          NEW INTERNATIONAL DEVELOPMENTS
                                             wholesale market in Occitanie. As its
Thanks to the professionalism of the                                                      At the same time, the Market’s international
                                             Director Maguelone Pontier (read next
1,200 companies established at the site                                                   developments also continued in 2017.
                                             page), the Toulouse – Occitanie national
and the SEMMARIS teams, Rungis,                                                           The latter is in strong demand when it
                                             wholesale market intends to trigger
the world’s leading wholesale market,                                                     comes to assisting other cities in devising
                                             two levers to achieve its objectives.
has extensive know-how and is a recognised                                                and building wholesale markets. As such,
                                             On the one hand, wining back a broad
brand. Its organisational system allows
                                             clientèle. This involves bolstering
                                                                                          one of the emblematic international                                                                  M AG U E LO N E PONTIE R
it to respond to the major challenges of                                                  contracts, the contract concluded with                              DIRECTOR OF THE TOULOUSE - OCCITANIE NATIONAL WHOLESALE MARKET
                                             the existing clientèle, attracting new
a large metropolis: feeding populations                                                   Moscow in late 2015, shifted up a gear
                                             segments, and developing tools and
and food safety, structuring of a regional                                                in 2017. The project is scheduled to
                                             services for buyers. And on the other
agri-food industry, metropolitan land-use                                                 shortly enter the construction phase.
                                             hand, diversifying services. As such,
planning and urban logistics. All of these                                                With 180 hectares of facilities, it will

                                                                                                                                                                                                                    “
                                             the Toulouse – Occitanie national
assets encourage other places to call                                                     become Russia’s largest wholesale              WHAT ARE THE ASSETS OF THE TOULOUSE - OCCITANIE
on its expertise.
                                             wholesale market notably plans
                                             to welcome organic operators, work on
                                                                                          market in the long term. Furthermore,          NATIONAL WHOLESALE MARKET?                                                    Not only is Occitanie the
                                                                                          SEMMARIS has signed new contracts in
One of the major events of 2017 was          the creation of a farm floor and initiate
                                                                                          Almati (Kazakhstan), Manila (Philippines)
                                                                                                                                         It will benefit from the exceptional expertise of Rungis Market            leading French agri-food region
the decision made by Toulouse Métropole,     an ambitious digital project.                                                               and its economic model, but also the know-how of La Poste,
following a call for tenders, to work
                                                                                          and Cotonou (Benin). All of these
                                                                                                                                         which manages the last mile. Indeed, all of the local authorities          but it also has the strongest

                                                                                                                                                                                                                                                              ”
                                                                                          developments are taking place within
with the LUMIN’ group, chaired by                                                                                                        know that urban logistics depends on the quality of traffic flows
                                                                                          the framework of licence contracts                                                                                        geographic growth.
Stéphane Layani, for the management of
the Toulouse national wholesale market               “ALL OF THESE                        which bring in additional activity to both
                                                                                          SEMMARIS and to the Rungis operators,
                                                                                                                                         in the city centre. Which explains Toulouse’s interest in the
                                                                                                                                         unprecedented partnership between Rungis and La Poste.
(as well as the Fondeyre logistics zone)     DEVELOPMENTS ALLOW                           and which allow the Market to be the
                                                                                                                                         The fresh produce business will be run out of a single multimodal
and the creation of a last-mile logistics
zone. This group composed of SEMMARIS,
                                             THE MARKET TO BE THE                         standard-bearer of French excellence
                                                                                                                                         hub, which will limit the effect on congestion in the city centre.

                                                                                          in the agri-food and gastronomy sectors.
La Poste and the Caisse d’Epargne            STANDARD-BEARER OF                                                                                                                                                     WHAT ARE THE STRENGTHS OF THIS DRAWING POWER?
                                                                                                                                         WHAT HAVE THE FIRST STEPS BEEN SINCE
Midi-Pyrénées, was selected to implement
a sustainable, ambitious and innovative
                                             FRENCH EXCELLENCE.                       ”                                                  THE ALLOCATION OF THE CONTRACT IN 2017?
                                                                                                                                                                                                                    Not only is Occitanie the leading French agri-food region but
                                                                                                                                                                                                                    it also has the strongest geographic growth with 15,000 new
project. LUMIN’ aims to set up the                                                                                                       We have notably conducted a financial audit as well as a technical         residents in Toulouse every year, most with a certain purchasing
                                                                                                                                         audit with a view to launching an investment and works programme           power given the city’s executive population. It is also the
                                                                                                                                         tailored to more detailed knowledge of the site. As part of the            French city with the largest concentration per square metre
                                                                                                                                         second phase, we are working on winning back buyers as well as             of restaurants and street markets. In addition, the national
                                                                                                                                         on diversification. The number of requests for market space is             wholesale market is located just 4 km from Toulouse and at
                                                                                                                                         a clear sign that the Rungis brand, backed by the delivery service         the heart of an agri-food sourcing of exceptional quality with
                                                                                                                                         offered by La Poste, is sparking new enthusiasm.                           Aveyron, Lozère and many other sites of quality production.

                                                                                                                                            BREAK BULK IN THE CITY CENTRE

                                                                                                                                            Just like the developments at the Les Halles site as part of
                                                                                                                                            the call for tenders for the urban logistics project initiated
                                                                                                                                            by the City of Paris, SEMMARIS is examining the creation of
                                                                                                                                            buffer zones for storing fresh products within the inner city
                                                                                                                                                                                                                        €15.8M
                                                                                                                                                                                                                        The amount of the investment needed to restructure,
                                                                                                                                                                                                                        demolish and rebuild the outdated buildings
                                                                                                                                            area of Paris with its wholesalers and carriers.                            and update the facilities at the Toulouse national
                                                                                                                                                                                                                        wholesale market.

                                                                                                                                                                                                    2017 ANNUAL REPORT
RUNGIS - Marché de Rungis
1 6                                                                                                         1 7

                        Stepping up to the challenge
                           OF BETTER
                                                                                                   BEHIND THE SCENES
                                                                                                   OF EMMANUEL MACRON’S VISIT

                                                                                                   Selected for its image of excellence, the Carreau des Producteurs

                           NUTRITION
                                                                                                   dressed up in its finest to welcome its special guests.
                                                                                                   Behind the stage, a mural composed of 360 cages of seasonal
                                                                                                   fruit and vegetables showcased the best of market gardening
                                                                                                   produce from the section’s operators. Carefully selected
                                                                                                   by the unions and professionals in the sectors concerned,
                                                                                                   the Market’s top fresh products of French origin were
                                                                                                   promoted at the five presentation stands: fruit and vegetables
                                                                                                   at the Carreau des Producteurs, dairy products, meat
                 The President of the French Republic, Emmanuel Macron, chose the Carreau          products, poultry and game, and fruit and vegetables at the
                des Producteurs at the Market to conclude the first stage of the Estates General   wholesalers’ pavilion. The arrival of more than six hundred
                    of Food. Recognition of the leading role of Rungis International Market        guests, including a number of prestigious figures (notably
                               in the agri-food sector and of its commitments.                     Nicolas Hulot, Minister of Ecological and Social Transition,
                                                                                                   Stéphane Travert, Minister of Agriculture and Food,
                                                                                                   and Benjamin Griveaux, Secretary of State for Economy
                                                                                                   and Finance) required an almost military organisation.
Launched on 20 July 2017, the Estates General
                                                                                                   Preparations began on the Tuesday, followed by the the
of Food brought together professional
                                                                                                   exceptional closing of the Carreau des Producteurs on
organisations, the government and associations
                                                                                                   the Wednesday lunchtime. The day came to an end with a
around the key societal challenges related to
                                                                                                   closing cocktail buffet organised by a caterer that promotes
food and the organisation of the agri-food sector.
                                                                                                   the employment of people in difficulty and the supply
Held on Wednesday 11 October 2017,
                                                                                                   of local products. As for the products on show on the day,
the Rungis stage of the Estates General
                                                                                                   they were all donated to the charity Andes, to be give
for Food concluded several weeks of debates
                                                                                                   out to those in need
and reflection on the first project — “value
creation and distribution” — before moving
onto the second point — “healthy, safe and
sustainable food available to all”. Working in
favour of the general interest from the outset,                                                                                                                                THE RUNGIS STICKER, A SIGN OF QUALITY
Rungis Market has naturally heavily involved
                                                                                                                                                                               Since 2002, the Market has offered its buyers a year-marked
in this initiative and stressed, through its CEO
                                                                                                                                                                               Rungis Sticker to display in their shop window. The Sticker
Stéphane Layani, that wholesale markets are
                                                                                                                                                                               promotes traders who have made the choice to buy their
“a practical alternative to the dialogue
                                                                                                                                                                               products at the Market and provides a guarantee for end
between producers and distributors”.
                                                                                                                                                                               customers of high-quality, fresh, healthy and varied products.
It was thus at the Carreau des Producteurs,
                                                                                                                                                                               In 2017, the Sticker underwent a makeover with a new
before an audience of over six hundred
                                                                                                                                                                               organic version available in green to support the boom in the
political leaders, union leaders and agricultural,
                                                                                                                                                                               organic sector at Rungis Market. A targeted communications
retail and distribution professionals
                                                                                                                                                                               campaign was run on social networks to announce the new
that Emmanuel Macron announced a set
                                                                                                                                                                               Sticker, with its unveiling on Instagram and a competition
of measures for the first half of 2018.
                                                                                                                                                                               on Facebook. All with the dedicated hashtag: #QualitéRungis.
                                                                                                                                                                               The operation was a resounding success, with over
                                                                                                                                                                               80,000 views of these publications.

        “HEALTHY, SAFE

                                                                                                   600                                                    360                                               525
AND SUSTAINABLE FOOD
 AVAILABLE TO ALL.”

                                                                                                   guests from the agri-food industry,                    Crates of fruit and vegetables were               Media articles in October
                                                                                                   distribution and the agricultural                      used to decorate the closing stage                covering the day
                                                                                                   sector at the event

                                                     CONQUEST MINDSET                                                                                          2017 ANNUAL REPORT
1 8                                                                                                                                   1 9

                                  Continuing to promote
                                                                                                                                                                                                   MICHEL ROTH AND GUILLAUME GOMEZ:
                                                                                                                                                                                                   THE AMBASSADOR DUO

                                                                                                                                                                                                   Head Chef at the Elysée Palace Guillaume Gomez

                              QUALITY
                                                                                                                                                                                                   and Michelin-starred Chef Michel Roth are tireless
                                                                                                                                                                                                   advocates of quality products and French cuisine.

                                                                                                                                                                                                   Both co-chair Euro-Toques, the professional organisation
                                                                                                                                                                                                   that seeks to promote and defend French products in France

                             AND TASTE
                                                                                                                                                                                                   and among the institutions European that Rungis is proud
                                                                                                                                                                                                   to be partner of. They themselves are loyal ambassadors
                                                                                                                                                                                                   of Rungis Market, which shares the same community
                                                                                                                                                                                                   of strong values with Euro-Toques: the Euro-Toques slogan
                                                                                                                                                                                                   “Food safety, quality guarantee and product flavour”,
                                                                                                                                                                                                   is the perfect fit at Rungis Market. The projects that
                                                                                                                                                                                                   they pitch to European institutions include, for example,
                                                                                                                                                                                                   the promotion of local products, support for ailing sectors,
                                                                                                                                                                                                   and the defence of AOP and IGP labels.

                                                                                                                                                                                                   PROMOTING EXCEPTIONAL PRODUCTS

                                                                                                                                                                                                   In attendance at the Market’s major events (Food Festival,
                                                                                                                                                                                                   Estates General for Food, etc.), both chefs constantly
                                                                                                                                                                                                   demonstrate their fondness for exceptional products,
                                                                                                                                                                                                   sourced at Rungis Market, that are served on their
                                                                                                                                                                                                   Michelin-starred tables: fruits from the Comptoir des
                                                                                                                                                                                                   Producteurs, Burgaud duck and Dominique Fabre cheese...
                                                                                                                                                                                                   An array of culinary delights that can be found at
                                                                                                                                                                                                   the Lasserre restaurant or at small or grand parties
                                                                                                                                                                                                   at the Presidential palace. A love for products that makes
                                                                                                                                                                                                   them true ambassadors of Rungis Market and its riches.
                                                                                                                    AT THE HEART OF RUNGIS PRODUCTS

                                                                                                                    The 7th edition of the Food Festival was sponsored
                                                                                                                    by Stéphane Layani, CEO of Rungis International Market.
                                                                                                                    The logical choice for an edition entitled “At the heart
                                                                                                                    of the product”.

                                                                                                                    The first highlight of this Food Festival: its official launch
                                                                                                                    on 21 September 2017 at Rungis International Market.
                                                                                                                    Top chefs, journalists, catering and agricultural professionals,
                                                                                                                    food bloggers and many more all met at 4am to celebrate
                                                                                                                    French culinary culture and those that help make it what
                                                                                                                    it is. Bruno le Maire, Minister of the Economy, and Stéphane
        Synonymous with high standards, quality and taste, Rungis Market is constantly evolving                     Travert, Minister of Agriculture, were also in attendance.
     to meet consumers’ needs and adapt to new trends. All without ever breaking its commitments                    “Who better than Rungis to talk about products, quality
                              to gastronomy and top-quality products.                                               and traceability?” declared Stéphane Layani, highlighting
                                                                                                                    the importance of all of the actors in the food chain.

The emergence of organic farming,                                    and dietary habits. The diversification        RAISING AWARENESS AMONG THE GENERAL PUBLIC
the growing popularity of local products,                            of operators continued in 2017, particularly

                                               “THANKS TO
                                                                                                                    The same day, 500 passes were given out to the general
the increase in the number of meals                                  in the food preparation sector with
                                                                                                                    public, with the option of supervised purchases from several
consumed outside the home... what we                                 the arrival of processing specialists.
eat is changing, and so are consumer
                                                ITS GENERAL          The organic food range also expanded
                                                                                                                    partner companies. The Gastronomy Aisle also ran a number
                                                                                                                    of activities throughout the morning. Visitors were able
concerns. Thanks to its general interest    INTEREST MISSION,        this year thanks to the organic indoor
                                                                                                                    to make the most of food trucks, cooking demonstrations
mission, Rungis Market places consumer                               market, along with produce from the
needs at the core of its priorities.         RUNGIS MARKET           Île-de-France region. These changes are
                                                                                                                    by catering training schools, no-waste buffets produced
                                                                                                                    by ANDES Rungis, and special menus concocted for the
Because it is through meeting the needs     PLACES CONSUMER          taking place in the strictest compliance
                                                                                                                    occasion by the Market’s restaurants. A great opportunity
of final customers to the full that the                              with food safety standards. As reiterated
operators present at the site can achieve   NEEDS AT THE CORE        by Margaret Chan, former Director-General
                                                                                                                    to raise awareness of French gastronomy and its challenges
                                                                                                                    among the general public while placing the spotlight
success. That is why Rungis Market
                                            OF ITS PRIORITIES.”      of the World Health Organization, during
                                                                                                                    on the day-to-day efforts of the actors in the sector.
provides them with the tools they need                               her visit, Rungis Market is the world’s
to adapt to the changes in tastes                                    safest agri-food market, plain and simple.

                                                CONQUEST MINDSET                                                                                                                     2017 ANNUAL REPORT
2 0    2 1

               RUNGIS IS LIVING PROOF: the only way
               to achieve great things is by working
               together. What goes for the Rungis
               International Market also goes for the
               SEMMARIS teams who work to enhance
               the reputation and attractiveness of
               the Market’s day in day out.

FAMILY
2 2                                                 2 3

THE          SEMMARIS
executive committee
                                                                            SHAREHOLDING

                                  6
                      2
                          4
                                                  10                11
                                      7   8
                              5
                                                                            Altaréa                              33.34%

                1                             9                             State                                33.34%

                                                                            City of Paris                        13.19%
                          3                                                 Val-de-Marne Department              5.60%

                                                                            Caisse des Dépôts et Consignations   4.60%

                                                                            Professionals and others              9.93%

                                                                            1 Jérôme ZOÏS, Innovation, Transformation
                                                                               and IT Services Director

                                                                            2 Benoît JUSTER, Major Project Manager

                                                                            3 Bérengère BANQUEY, Head of CEO’s cabinet

                                                                            4 Dominique BATANI, Market and Human Resources
                                                                               Director

                                                                            5 Stéphane LAYANI, Chief Executive Officer

                                                                            6 Bertrand AMBROISE, International Director

                                                                            7 Aude SIMMER, Head of Performance
                                                                               and Management Control

                                                                            8 Pénélope GOLDSZTEIN, Head of Legal Affairs

                                                                            9 Éric AMOROS, Financial Director

                                                                            10 David BOURGANEL, Strategy & Development
                                                                               Director

                                                                            11 Christophe ACAR, Technical Director of Operations
                                                                               and Construction

     FAMILY MINDSET                                    2017 ANNUAL REPORT
24                                                                                                                                          2 5

Development:
GOING ONE STEP
FURTHER                                                                                                                                        EVER MORE SERVICES

                                                                                                                                               As a landowner, one of SEMMARIS’ constant concerns
                                                                                                                                               is increasing the occupancy rate of the Rungis site.
                                                                                                                                                                                                                        Over
                                                                                                                                                                                                                        500
                                                                                                                                               It’s current focus is on developing customer services
                                                                                                                                               in the form of the Philéo catalogue (cooperative, access
2017 saw steady real estate and customer commercial production. The result of a set of initiatives                                             to fibre optics, remote surveillance, etc.). A winning wager                                                  projects presented for
designed to promote the site and enhance its appeal to Market operators and buyers.                                                            given that the number of businesses that are members                                                          commercial production,
Communication and the creation of new services play their full role in this development.                                                       of Philéo rose by 63% in 2017.                                                                                96.23% occupancy rate

                                                                                                                                                    “  An extremely busy year
                                                                                              to simplify faster registrations and provide
                                                                                                                                                                                                                        A YEAR OF INTENSE COMMUNICATION
                                                                                              greater flexibility in the choice of the visit
                                                                                              day. As for the Rungis Sticker (which
                                                                                              promotes traders who have made the
                                                                                                                                                   in terms of projectswith the                                         The visibility of the Rungis brand is also one of the main
                                                                                                                                                                                                                        business development vectors. SEMMARIS has multiplied
                                                                                              choice to buy their products at the Market),        aim of conquering operators,                                          the concrete initiatives in this area, particularly through
                                                                                              it’s gone green with the new Rungis BIO                                                                                   a continuous and intense media presence. Whether specialised
                                                                                              sticker. An operation publicised on social              retaining their loyalty                                           or mainstream media - Rungis is just as much of interest
                                                                                                                                                                                                                        to the latter as to the trade press thanks to its aura and
                                                                                              networks with the hashtag #QualitéRungis.
                                                                                              Lastly, more than 30 companies at the
                                                                                                                                                   and boosting their business,                                         its brand awareness rate -, they are regularly fuelled with
                                                                                              Market came together for the first time
                                                                                                                                                       as well as increasing                                            the Market’s headline news: over 4,300 media coverage

                                                                                                                                                                                                   ”
                                                                                              in a 2,000 m2 space at the SIRHA event                                                                                    stories recorded in 2017. This visibility is also strengthened
                                                                                              in Lyon as part of Rungis Village in order              our occupancy rate.                                               by the brand’s association with events such as the Food
                                                                                                                                                                                                                        Festival and the Estates General for Food. The redesign
                                                                                              to promote the Market’s know-how
                                                                                              and exceptional products. Added to the                                 David Bourganel,                                   of the Market’s identity was launched in 2017.
                                                                                              bargain were the excellent results in terms                    Strategy & Development Director
                                                                                              of visibility and prospective contacts
                                                                                              for the companies present.

                                                                                              WITH OPERATORS:
                                                                                              ANTICIPATE AND INNOVATE

                                                                                              SEMMARIS and the 1,200 businesses
                                                                                              present at the Market have a true shared
                                                                                              interest, which is why SEMMARIS intends
                                                                                              to make them a part of the changes
COMMERCIAL DEVELOPMENT:                         As such, 2017 was marked by several
                                                                                              at Rungis and in wholesale purchases in
FULL OF NEW IDEAS                               telephone marketing campaigns targeting
                                                                                              general. It was thus with this in mind that
                                                traders and three major membership
Commercial performance was once again                                                         SEMMARIS organised the “Building the
                                                campaigns for different professional
on the menu in 2017, with an occupancy                                                        physical market of tomorrow together!”
                                                categories.
rate of 96.23% at the Market and no                                                           seminar. . More than 50 business leaders
fewer than 500 project presentations.           At the same time, SEMMARIS multiplied         at the physical market, all sectors
For existing buildings, the re-marketing        its customer relations initiatives. As part   combined, met with the SEMMARIS
of the former MPF site (over 3,000 m        2   of the move to digitalise its services,       Executive Committee to talk about the
at BOD) and the former Delta Prim               the Market is modernising the myrungis.       future prospects of the Rungis physical
(plus de 2,000 m2 at A2) should be noted.       com website: new graphic charter and          market, with the aim of reinventing
For new buildings, 2017 was marked by           ergonomic evolution to facilitate access      the customer experience. Still with
new contracts with Petit Forestier Services,    to information; creation of a responsive      the aim of looking towards the future,
Neta, Pomona and SIIM. For its part,            version (adapted to mobiles) and              SEMMARIS commissioned a study from
Rungis Accueil recorded a 4.98% increase        an English version for foreign prospects      JLL consultants on the logistics real
in its turnover, as well as an 8.12% rise       and customers. Rungis has also made           estate market in order to identify future
in the creation of buyer dossiers and 9%        changes to its Discovery Pass. Created        trends and needs in this area. Next on
in dossiers handled compared to 2016.           to encourage prospective customers            the agenda: implement an innovative
This development is based on the                to discover the Market over an entire day,    redevelopment of the Warehousing zone
dynamism of the actions undertaken.             this Pass is notably changing in order        that extends over some twenty hectares.

                                                              FAMILY MINDSET                                                                                                                              2017 ANNUAL REPORT
27

                                                                                                                                                                                                      “
                                                                                                                                    HR: NEW DEVELOPMENTS
                                                                                                                                                                                                          Our primary mission is to make
                                                                                                                                    On the Human Resources front, 2017 was marked
                                                                                                                                    by two major initiatives. On the one hand, the launch              sure that Rungis Market operates
                                                                                                                                    of Forward-looking Management of Jobs and Skills
                                                                                                                                    (GPEC, Gestion Prévisionnelle des Emplois et des                     perfectly smoothly, but also to
                                                                                                                                    Compétences) within the SEMMARIS teams. Before its
                                                                                                                                    implementation in 2018, a review of the skills framework
                                                                                                                                                                                                        ensure that the men and women
                                                                                                                                    had to be drawn up along with a definition while
                                                                                                                                                                                                        working there feel safe and can

                                                                                                                                                                                                                                                       ”
                                                                                                                                    developing a 5-year corporate vision to determine the
                                                                                                                                    human resources required at each deadline to ensure                   live together in harmony.
                                                                                                                                    the smooth functioning of 2018 and, of course, set out
                                                                                                                                    the necessary training plan. On the other hand,                                       Dominique Batani,
                                                                                                                                    the company has endeavoured to develop new actions                           Market and Human Resources Director
                                                                                                                                    regarding disabilities, particularly through the “Nuit du

SERVICES OF
                                                                                                                                    handicap” [Disability Evening]. The main aim is to place
                                                                                                                                    the spotlight on disabled employees in order to give
                                                                                                                                    the operators in each sector a concrete example
                                                                                                                                    that show how this situation is compatible with working

GENERAL INTEREST
                                                                                                                                    at the Market.

SEMMARIS does its utmost to ensure that the activity of economic operators develops under
the best possible safety and security conditions. 2017 saw the strengthening of protection
at the Market, particularly via the increasing digitalisation of its systems.

REMOTE PROTECTION: THE DRIVING                prevention services (see opposite),
FORCE BEHIND AN OVERHAUL                      one of the major components of this          FIRE PREVENTION:
OF THE SECURITY SYSTEM                        restructuring is remote protection.          ADDITIONAL MEANS
                                              In comparison to remote surveillance
Selling, buying, negotiating, unloading,                                                   The fire prevention system at the
                                              — the Market is already equipped with
loading... Thousands of operations are                                                     Market is also shifting up a gear.
                                              350 cameras — remote protection allows
carried out every day at Rungis Market.                                                    In accordance with the decision
                                              for active intervention thanks to the
All of them must take place under airtight                                                 taken in 2016, the sprinkler system
security conditions. In order to go one       synergy between human and technical
                                                                                           in the Fruit and Vegetable sector is
step further in this field, SEMMARIS          resources. In a way, the idea is to place
                                                                                           undergoing a full renovation that
launched the restructuring of the Market’s    a pair of eyes behind each camera and
                                                                                           will take place over several years.
general security in 2017. Indeed, it is the   put in place an organisation that allows
                                                                                           SEMMARIS is investing €24M in this
responsibility of SEMMARIS to ensure          the SEMMARIS intervention teams,
                                                                                           operation, which will concern 110km
the security of goods and people present      or the forces of order, to respond                                                    As part of this event — held over one evening and one

                                                                                                                                                                                                              110KM
                                                                                           of sprinkler pipes. In total, over 50%
on the site, in order for the activity to     as quickly as possible to a criminal         of the Rungis site is equipped with      day — in partnership with Agefiph and the Secretary
develop as smoothly as possible for all       offence or an incident occurring at the      sprinklers. The Market also has its      of State for the Disabled, disabled tradespeople gave
concerned. This initiative is implemented     Market. This new structure, which aims       own fire intervention team, on call      a flower arranging demonstration at the Flower Pavilion.
by the one hundred or so SEMMARIS             to consolidate the level of safety and       24/7. Adapted resources to maintain      Alongside these Forward-looking Management
agents responsible for reception              security in complex environments,            the site in perfect operating            of Jobs and Skills and disability initiatives, SEMMARIS
and security at the site, including the       should come into force in spring 2018.       condition.                               has continued to develop its in-house digital tools:                      The length of the sprinkler pipes
inspectors who act as the day-to-day          It also includes a cybersecurity component                                            introduction of an electronic safe for employees, as well                 that will be installed in the Fruit
points of contact for businesses at the       for the Market, which has been stepped                                                as a “human resources” Internet page that employees                       and Vegetable sector.
Market. Other than the roll-out of new        up in 2017.                                                                           can use to access all of the HR tools available.

                                                            FAMILY MINDSET                                                                                                                      2017 ANNUAL REPORT
2 8                                                                                                                            2 9

MAJORS
                                                                                                                                       121
PROJECTS
                                                                                                                                                               The number of standard and medium
                                                                                                                                                               trees planted at Rungis Market in 2017.

                                                                                                                                       COMPLETED                                                      THE CONSTRUCTION OF MAJOR
                                                                                                                                       AND ONGOING PROJECTS                                           FACILITIES IS UNDER WAY

                                                                                                                                       Several major projects under the Rungis 2025 plan              2017 saw the launch of several large-scale projects
In 2017, SEMMARIS accelerated the implementation of the Rungis 2025 plan by allocating €60M                                            had been completed at the end of 2017 or in early              including the construction of the pork cuts pavilion
to large-scale inner city projects over the year. As part of a process of densification, Rungis 2025                                   2018. These included: the construction of three latest         which will be completed in 2018. In the Warehousing
will contribute to boosting the competitiveness of the Market as well as structuring and developing                                    generation refrigerated warehouses (EOG, FOC                   zone, leading logistics operators such as SIIM and
the food and gastronomic sectors in the Île-de-France region.                                                                          and 01C, with a respective surface area of 2,628 m²,           Pomona confirmed, in 2017, their future move to the
                                                                                                                                       4,996 m² and 7,046 m²). SEMMARIS has also                      l1 building, the construction of which will begin in
                                                                                                                                       initiated the restructuring of the ground floor of             2018. Furthermore, SEMMARIS began the extension
                                                                                                                                       the administrative tower. In total, 147 projects were          works on the F4A building (for physical sales). This
CONTINUED INVESTMENT
                                                                                                                                       examined and launched in 2017 to maintain and                  building, designed by architect Jean-Michel Wilmotte,
Rungis 2025 is the result of the extension                                                                                             develop the Market facilities and 263 construction             will house stores, showrooms and offices, acting as a
of the mission entrusted to SEMMARIS                                                                                                   permits were processed (+62% compared to 2016).                central hub and an emblematic venue of the Market.
until the end of 2049. This extension of                                                                                                                                                              The ongoing discussions also concern the C1 building
the concession helps support the growth                                                                                                                                                               (Horticulture and Decoration sector) with the aim
of the Market by freeing up investments                                                                                                                                                               of redefining the real estate portfolio as well as
and providing operators with greater                                                                                                                                                                  restructuring the space in order to adapt to demand
visibility. With a true leverage effect:                                                                                                                                                              and the creation of new services. In terms of services,
until 2025, for every euro invested                                                                                                                                                                   SEMMARIS confirmed in 2017 the launch of a hotel
by SEMMARIS, the Market operators                                                                                                                                                                     project at the site to accommodate business visitors,
contribute the same amount. As such,                                                                                                                                                                  among others. No facilities of this type currently exist
over one billion euros will be invested                                                                                                                                                               at the Market. Construction is scheduled to begin
over ten years, which will result in                                                                                                                                                                  in 2018.
230,000 m2 of new or fully restructured
buildings with the aim of encouraging
business development. Thanks to this

                                             investment plan, Rungis Market can            areas of the Market, and the Warehousing

                                                                                                                                              “
                                             play its role in addressing the strategic     zone in particular. Critical issues for
                                             challenges of the operation and food          the attractiveness of Rungis, as well as            The Rungis 2025 investment plan enables us
                                             supply of the capital region.                 for sustainable development. Problems
                                                                                           related to waste and energy management         to meet the needs of market operators, to encourage
                                             ALMOST €130M INVESTED
                                                                                           are taken into account, notably through
                                                                                           the installation of solar panels and
                                                                                                                                         the development of the food and gastronomic sector,
                                             OVER THREE YEARS
                                                                                           the renovation of the incineration plant              and to contribute to issues regarding
                                             2017 was the 3rd year of the Rungis 2025      in 2017. In addition, all of the building
                                             plan. A plan up 5% on the initial forecast,   and road planning projects include            the development and structuring of the Orly-Rungis

                                                                                                                                                                                                                                  ”
                                             with €129.7M of investments made over         an environmental focus, which should
                                             3 years. Rungis 2025 was stepped up           have the dual effect of improving the                   and the Grand Paris territories.
                                             in 2017, with €60M allocated to major         living environment for the 12,000 people
                                             projects (read next page). Furthermore,       working at the site and contributing
                                                                                                                                                                                        Benoît Juster,
                                                                                                                                                                                    Major Project Manager
                                             in preparation for the implementation of      to the collective efforts to reinforce
                                             the plan scheduled to run up until 2025,      the plant coverage in cities and combat
                                             SEMMARIS focused its forward-looking          soil sealing.
                                             reflection on the layout of the different

                                                          FAMILY MINDSET                                                                                                             2017 ANNUAL REPORT
3 0                                                                                                                                 31

Expert opinion
                                                                                                  LA CANTINE DU TROQUET/

                                                                                                                                                                             Focus
                                                                                                  STÉPHANE BERTIGNAC

                                                                                                  Established in the Organic Indoor Market,
                                                                                                  the Cantine du Troquet has never been

                                                                                                                                                                       Rungis & Co
                                                                                                  empty in the first twelve months of
                                                                                                  its operation. First surprise for its Chef
                                                                                                  Stéphane Bertignac: around half of the
                                                                                                  customers do not work at the Market.            In 2017, eleven new start-ups joined the Rungis&Co incubator:
                                                                                                  Second surprise: the restaurant was hired       • 1001 Noyaux, to fight food waste.
                                                                                                  out almost fifty times over the year,           • François-Henry de Cormery, a web solution dedicated to oenology training.
                                                                                                  on evenings and weekends, mainly thanks         • Panamako, and its gourmet products from Africa.
                                                                                                  to word of mouth. “Our greatest strength        • Green’elle, winner of the Parisculteurs for the creation of an aquaponics
                                                                                                  is that we use only high-quality seasonal        farm in Paris.
                                                                                                  and fresh products, and Rungis Market           • Mylocomotive, with its made-to-measure offering.
                                                                                                  is the best place to do that”, says the         • La Fraîche Box, that makes the consumption of fresh Fruit
                                                                                                  Chef who spent 15 years working at the           and Vegetables accessible.
                                                                                                  Pavillon Ledoyen alongside three-star           • Les Saveurs de Renima, and its Oriental marinades and condiments.
                                                                                                  Michelin Chef Christian Le Squer.               • Mandoline, specialised in fresh cuts for hypermarkets and supermarkets.
                                                                                                  “All within close proximity to Paris, without   • TIPTOP, which develops applications to facilitate the lives of professionals.
                                                                                                  the problems of traffic and parking!”           • My Healthy Food, premium organic, fresh, local and allergen-free snacks.
                                                                                                  All the ingredients for long-lasting success!

   BONABIO/DIEGO GARCIA                           CODA INTERIM/ALAIN LANSARD                                                                                                            LATIN’S GUSTO/JESUS MAIQUES

   Diego Garcia, CEO of Bonabio,                  In order to work as closely as possible                                                                                               Specialised in Mediterranean products,
   has nothing but praise for its new ripening    with its local customers operating in the                                                                                             Latin’s Gusto offers a comprehensive
   facility, the bananas, mangos and avocados     airport, logistics, freight and agri-food                                                                                             range of Spanish, Italian and Corsican
   from which supply the distribution             sectors, Coda Interim opened a recruitment                                                                                            cold cuts and cheese, as well as
   platforms for organic supermarkets.            agency at Rungis Market in 2017.                                                                                                      a selection of delicatessen products.
   “We have benefited from SEMMARIS’              “We got off to a rather complicated start”,                                                                                           Although the company opened its doors
   desire to move towards elegant and             explains Alain Lansard, Managing Director                                                                                             in December 2017, its founders have been
   high-end designer buildings”, he explains.     of Coda Intérim. This is due to the fact                                                                                              working at the Market for over 15 years.
   Inside, we have used the latest in modern      that we recruit for professions with                                                                                                  “Rungis Market is changing fast
   and ecological technologies to construct       a certain number of constraints, with few                                                                                             and we are proud to be a part of this
   a cutting-edge building. We were               applicants, while at the same time putting                                                                                            momentum”, explains Jesus Maiques,
   definitely on the same wave length for         together the team for our own agency.                                                                                                 CEO of Latin’s Gusto. We have transformed
   this project and all strive for excellence!”   As a result of these constraints, we are                                                                                              a former cutting plant into a boutique
   In addition to these assets, the Bonabio       only just starting to benefit from all of the                                                                                         for professionals, with the precious
   ripening facility offers optimum working       advantages offered by our new business                                                                                                support of SEMMARIS, particularly
   and safety conditions for its employees.       location, but I have no doubt that 2018                                                                                               in terms of technical advice.”
                                                  will be a successful year!”

                FAMILY MINDSET                                                                                                                    2017 ANNUAL REPORT
FACTS

        SOMETIMES FIGURES SPEAK
        LOUDER THAN WORDS.
3 4                                                                                                                                             35

                                                                                                                                                                                                MEAT
                                                                                                                                                                                             products

                                                   Fruit
            AND VEGETABLES
                 MIXED VOLUMES...                                       ... BUT OVERALL A POSITIVE YEAR                                                           A TRANSITION YEAR IN TERMS                           ... AND CHANGES
                 After two years of significant progress,               With regard to fruit, the segments that                                                   OF INCOMING DELIVERIES...                            FOR BUSINESSES
                 the growth of the fruit and vegetable sector           recorded the best performance were                                                        At first glance 2017 appears to have been            In terms of businesses, the overall fall
                 slowed in 2017, with a meagre 0.7% increase            apricots (+20%), grapes (+13%), avocados                                                  stable with a total of 270,592 tonnes of             in turnover intensified leaving several
                 in volumes. This increase was driven by fruit,         (+9%) and oranges (+9%). Out of the usual                                                 incoming deliveries (+0.4%) compared to              companies in difficulty, particularly in the
                 which recorded a better performance (+2%)              quartet of stars on the stalls (bananas, apples,                                          2016. But this overall result masks variable         offal and pork markets. The V1P building
                 than the vegetable sector (-3%). With the              clementines and oranges), the latter is the only                                          performances by sector. Three sectors                welcomed new arrivals: Metzger, specialised
                 exception of onions (+4%), all bulk products           one to have seen its volumes increase, while                                              recorded a downward trend: pork (-4.6%),             in prime meats for the catering industry,
                 (potatoes, tomatoes, carrots, courgettes)              bananas fell 7%. Another notable figure was                                               offal (-2.1%) and meat-based preparations            and Novoviande, which uses its space for
                 are on a clear downward trend. However,                the below-average performance of melons                                                   (-2.4%). The poultry and game sector                 storage. Finally, in terms of logistics, 2018 was
                 2017 was a particularly prosperous year for            which, in addition to slightly lower incoming                                             recorded good results (+2.1%) despite the            marked by the opening of the first hydrogen
                 spinach (+34%), especially for woodland                deliveries (-2%), recorded a high number of                                               sharp decline in volumes for foie gras (-20%)        substation at the Market, along with the start
                 mushrooms which experienced a 147% boom.               unsold products due to the mediocre quality.                                              as a result of the bird flu outbreak. Lastly,        of construction works for the future VM1 pork
                                                                        Despite these mixed volumes, which reflect                                                butcher’s meat remained the segment with             pavilion which began in 2017.
                                                                        the changeable weather, this year remains                                                 the greatest impact on global turnover
                                                                        positive overall for businesses with a strong                                             in meat products with incoming deliveries
                                                                        increase in turnover for wholesalers (+8%),                                               up 2%.
                                                                        brokers (+8%) and producers (+7.5%), given
                                                                        that the companies that have been most
                                                                        successful are those able to provide value-
                                                                        added services, such as delivery.

                                                                                                                                                      2016                               NUMBER                             NUMBER                          INCOMING DELIVERIES
     2016                                NUMBER                                   NUMBER                                   INCOMING                 TURNOVER                          OF COMPANIES                       OF EMPLOYEES
   TURNOVER                           OF COMPANIES                             OF EMPLOYEES                                DELIVERIES
                                                                                                                                                €1,509,706K                                  78                              1,490                                  MEAT PRODUCTS
€3,601,288K                                  367                                   3,501                                                                                                                                                                         270,592 tonnes • +0.4%

                                                                                                                                                                                                                                                                    BUTCHER’S MEAT
                                                                                                                     FRUIT AND VEGETABLES
                                                                                                                     1,207,401 tonnes • +0.7%      88% WHOLESALERS                      57 WHOLESALERS                        1,425 AMONG                         106,764 tonnes • +2%
                                                                                                                                                   €1,339,433K • -5.2%                                                       WHOLESALERS
  86% WHOLESALERS                       241 WHOLESALERS                       3,198 FOR WHOLESALERS                                                                                      21 BROKERS
   €3,115,201K • +8%                                                                                                           FRUIT                                                                                                                              POULTRY AND GAME
                                                                                                                       752,014 tonnes • +2%         12% BROKERS AND                   AND IMPORT-EXPORT                   65 AMONG BROKERS                          92,337 • +2.1%
                                          71 BROKERS                             248 FOR BROKERS                                                IMPORT-EXPORT COMPANIES                   COMPANIES                       AND IMPORT-EXPORT
    13% BROKERS                        AND IMPORT-EXPORT                        AND IMPORT-EXPORT                                                    €170,273K • -2.1%                                                        COMPANIES
 AND IMPORT-EXPORT                         COMPANIES                                COMPANIES                              VEGETABLES                                                                                                                                     PORK
     COMPANIES                                                                                                        455,387 tonnes • -1.4%                                                                                                                      50,284 tonnes • -4.6%
  €462,153K • +8%                         55 PRODUCERS                             55 PRODUCERS
                                                                                                                                                                                                                                                                          OFFAL
   1% PRODUCERS                                                                                                                                                                                                                                                   19,976 tonnes • -2.1%
  €23,934K • +7.5%
                                                                                                                                                                                                                                                               MEAT-BASED PREPARATION
                                                                                                                                                                                                                                                                  1,231 tonnes • -2.4%

                                                         FACTS MINDSET                                                                                                                               2017 ANNUAL REPORT
3 6                                                                                                                                               37

                                   SEAFOOD
                              and freshwater
                                 produce
                                                                                                                                                                    DAIRY
                                                                                                                                                               AND GASTRONOMY
                                                                                                                                                                                                    sector
                INCOMING DELIVERIES SLIGHTLY                            ... BUT CUTTING-EDGE DEVELOPMENT                                                         THE BOOM IN DELICATESSEN                                ... AND THE GOOD PERFORMANCE
                DOWN...                                                 Mature, abundant and high-quality: whole                                                 PRODUCTS...                                             OF DAIRY PRODUCTS
                2017 was marked by a slight fall in incoming            scallops recorded a good year in 2017 with a                                             The dairy and gastronomy sector once                    Dairy products also recorded a good year
                deliveries of seafood and freshwater produce            14% increase at over 2,000 tonnes. Demand                                                again earned their reputation as the “most              despite the slight drop in incoming deliveries
                (94,103 tonnes overall, -3.4%), particularly            remained buoyant for oysters, strengthened                                               dynamic sector” at Rungis Market! With a                mainly due to the substantial downturn in
                notable at the pavilion A4 which alone                  by the slight increase in tonnage (+3%,                                                  65% increase in incoming deliveries, cold cuts          eggs (-65%). Indeed, the actors in the sector
                recorded a 7.7% drop. A situation that can              2,470 tonnes). With incoming deliveries up                                               were the perfect example of a segment in fine           – like the wholesaler Gratiot – are showing
                be accounted for by the increasing scarcity             29% (371 tonnes), 2017 was a particularly                                                form, primarily driven by Italian wholesalers           remarkable vitality, endeavouring to enhance
                of resources that was felt throughout the               good year for smoked salmon which saw                                                    like Mammafiore and Médelys, which recently             their selections to satisfy an expanding
                first quarter before returning to normal in the         prices rise sharply at the start of the year                                             doubled its sales area in the F5C building              clientèle that is constantly on the hunt for
                run up to winter. Oily fish were particularly           before returning to a more attractive level                                              with the takeover of the 1 000 vins space.              new discoveries. On the logistics front,
                affected by this fall (-9% overall), with               before the end-of-year festivities. The mixed                                            The inauguration of this space was one of               2017 was marked by progress in the
                incoming deliveries down significantly (-17%)           tonnages across the sector do not reflect                                                the highlights of 2017, with the opening of             discussions on the plans to merge the D4
                for tuna. White fish (cod, whiting, etc.) and           low demand. On the contrary, the market                                                  the Cantine du Troquet, the new restaurant              and D5 buildings as well as the launch of the
                noble fish (sea bass, sea bream, turbot)                has continued to develop, as shown by the                                                by Christian Etchebest which has taken up               renovation works on pavilion F4C for props.
                remained stable.                                        increase turnover for wholesalers (7%) as well                                           residence in the D6 organic pavilion, and the
                                                                        as for brokers and import-export companies                                               arrival of Latin’s Gusto at the end of the year,
                                                                        (9%).                                                                                    a wholesaler specialised in Spanish, Italian
                                                                                                                                                                 and Corsican delicacies.

    2016                               NUMBER                                    NUMBER                                  INCOMING                         2016                                       NUMBER                               NUMBER                            INCOMING
  TURNOVER                          OF COMPANIES                              OF EMPLOYEES                               DELIVERIES                     TURNOVER                                  OF COMPANIES                         OF EMPLOYEES                         DELIVERIES
€914,840K                                   43                                      854                                                           €1,564,401K                                            129                               1,603
                                                                                                                         SEAFOOD AND                                                                                                                                           DAIRY AND
                                                                                                                    FRESHWATER PRODUCE                                                                                                                                       DELICATESSEN
 83% WHOLESALERS                      34 WHOLESALERS                         803 FOR WHOLESALERS                     94,103 tonnes • -3.4%   59% WHOLESALERS        41% BROKERS                      74 WHOLESALERS                        1,386 AMONG                         PRODUCTS
  €760,632K • +7%                                                                                                                            €924,122K • +2.4%   AND IMPORT-EXPORT                                                        WHOLESALERS                     154,050 tonnes • +1%
                                         9 BROKERS                               51 FOR BROKERS                          PAVILLON A4                                 COMPANIES                        55 BROKERS
    17% BROKERS                      AND IMPORT-EXPORT                         AND IMPORT-EXPORT                     50,747 tonnes • -7.7%   DAIRY PRODUCTS       €640,279K • -5.8%                AND IMPORT-EXPORT                   217 AMONG BROKERS                   DAIRY AND POULTRY
 AND IMPORT-EXPORT                       COMPANIES                                  COMPANIES                                                €453,213K • +3%                                           COMPANIES                       AND IMPORT-EXPORT                       PRODUCTS
     COMPANIES                                                                                                          WAREHOUSES                                 DAIRY PRODUCTS                                                           COMPANIES                     68,495 tonnes • -0.2%
  €154,208K • +9%                                                                                                   AND NON-PAVILION A4        DELICATESSEN       €401,600K • -9.9%
                                                                                                                     43,356 tonnes • +2%        PRODUCTS                                                                                                                      DELICATESSEN
                                                                                                                                             €470,909K • +1.9%      DELICATESSEN                                                                                               PRODUCTS
                                                                                                                           TRANSIT                                    PRODUCTS                                                                                            85,555 tonnes • +1.9%
                                                                                                                      (EXCLUDING TOTAL)                            €238,679K • +2.1%
                                                                                                                     34,709 tonnes • +2.7%

                                                         FACTS MINDSET                                                                                                                                 2017 ANNUAL REPORT
You can also read