ScriptSwitch success stories 2021 - Hounslow
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2021 ScriptSwitch success stories
Introduction
SUPPOR T I N G Q U A L I T Y C AR E A N D C OS T- E F F E C T IV E P R E S C R IB IN G
ScriptSwitch® is a primary care prescribing decision support tool, embedded into clinical system
workflows to lower prescribing costs, offer safer prescribing choices as well as improve formulary
compliance and patient adherence. Optum® has been supporting primary care prescribing for more
than 17 years, now available with enhanced algorithms and unique GP-friendly features, setting a
new standard for clinically effective switching in primary care.
We continuously strive to improve functionality and support our customers to gain the most out of
the software, including:
• Regular training sessions
• Practice / Locality engagement sessions
• User Group events and testing
• Pharmacist led Relationship Managers driving a localised success plan, aligned to local priorities
• Personable customer services team
• Pre-authored clinical content based on clinical evidence and national guidance
• Updates on ‘Importance New Evidence’ direct from The Centre for Medicines Optimisation at
Keele University
2
Enabling prescribers to work remotely during COVID-19 pandemic
How we helped
In the first few months of going live, the project delivered exceptional value
to the CCG, both savings and acceptance rates of switches. This new way of
working verifies that the clinicians are engaged and supportive of the messages
and services being provided through the tool. Optum supported the team,
Bristol, North Somerset responding to local members feedback and working as a trusted partner with the
and South Gloucestershire Medicines Optimisation Team, just one of our success stories this year.
Clinical Commissioning Group
The Acceptance Rate (a change to a prescription based on a recommendation) is
Optum and Bristol, North Somerset an indicator of a positive prescriber engagement (and low level of alert fatigue);
and South Gloucestershire Clinical prescriber engagement is an enabler which ScriptSwitch aim to improve.
Commissioning Group (CCG) worked Customers who keep their profiles updated have higher acceptance rates as it keeps
together during the COVID-19 pandemic prescribers engaged and active. Engagement = quality, safety and savings
to roll out ScriptSwitch. This was one of the
first installations that was deployed entirely
CCGs ScriptSwitch Return on Investment
remotely across 78 GP practices, covering
Acceptance Rate for the CCG is £5.07 for every
a population of more than one million
43% £1 invested by the system
patients, with minimal disruption during this
(First 9 months Aug-April 2021) (Aug-April 2021)
unprecedented time.
“
Close working between the CCG Medicines Management Team and Optum
ScriptSwitch has helped us achieve these positive outcomes.”
− Principal Medicines Optimisation Pharmacist
3Supporting medicine management initiatives across Wales
The All Wales Therapeutics & Toxicology Centre (AWTTC) is working in collaboration with ScriptSwitch to ensure
The All Wales Medicines Strategy Group’s (AWMSG) key prescribing messages are visible to prescribers in Wales.
Messages will support the work of AWMSG and help practices and health boards move towards the National
Prescribing Indicator thresholds, in addition to supporting safety and efficiency. Clear, consistent and evidence-based
national prescribing messages will promote safe and effective prescribing and save duplication of effort by health boards.
4Instant feedback functionality increases acceptance rates
How we helped
Each month all practices that have provided any feedback during the previous
month are sent an email in response. This may include informing the practice of
changes made to the profile as a direct result of their feedback, answering any
queries arising, passing on their feedback to other members of the Medicines
Management team or highlighting that ScriptSwitch have been contacted when
there have been functionality issues. This email is sent to any prescriber that
Swansea Bay University
leaves their name, the practice prescribing lead, practice/cluster pharmacists/
Health Board
technicians and members of the Medicines Management team who work closely
with the individual practices.
Optum work with Swansea Bay University
An outcome of this, has been a 9% increase in acceptance rates for those practices
Health Board who support 49 GP practices
that leave feedback (2020/21), as well as responsiveness to issues arising, identifying
across Swansea and Neath Port Talbot, with
local stock issues, highlighting negative savings, receiving suggestions to the value of
a population of c.400,000.
the profile messages.
An area of focus for one of their Primary
Care Pharmacists has been to ensure Average Acceptance Rate Count of Feedback
all practice feedback is responded to
for the Health Board 307
appropriately and collaboratively.
32% 14 Practices out of 49
(April 2020-March 2021) (April 2020-March 2021)
“
It shows great collaborative work between the Medicines Management
Team, Individual Practices and Optum via ScriptSwitch, facilitated by the
feedback functionality specific to ScriptSwitch pop-up”
− Primary Care Pharmacist
5How to receive the best value from ScriptSwitch
How we helped
“
Thurrock
ScriptSwitch is used by the team to support our prescribers
Clinical Commissioning Group
and effectively communicate local and national prescribing
Basildon and Brentwood guidance, evidence based recommendations and key safety
Clinical Commissioning Group updates. Formulary recommendations and the traffic light status
of medicines are added to the profile, so that prescribers have
this information with hyperlinks to the relevant supporting
One of the largest contributors to ScriptSwitch
resources at the point of prescribing. ScriptSwitch also helps our
enhancement requests and feedback is, Thurrock
team to promote cost effective prescribing and supports delivery
CCG and Basildon and Brentwood CCG, covering
of our local QIPP agenda, which is evident from the return on
a total population of c.455,000. Liaising frequently
investment we achieve. The key factor in the successful use of
with the product development team to share ideas
ScriptSwitch locally is the engagement and acceptance achieved
and best practice ensures the CCGs receive the best
with our local practices.”
value from the product and service.
— Phillip Baker – Implementation & Optimisation in Primary
Through collaboration they have pursued: Care Pharmacy Technician and Marie McIlwain – Implementation
• Rapid deployment of new features in Primary Care Pharmacist
• Regular engagement with GP Practices Medicines Management Team — Thurrock CCG hosted service
• A Focus on only relevant messages presented (on behalf of Basildon and Brentwood CCG)
to their prescribers
• Regularly removing messages that don’t
get accepted
CCGs ScriptSwitch Return on Investment
• Responding to prescriber feedback and
Acceptance Rate for the CCG is £6.54 for every
communicating back
43% £1 invested by the system
• Protected time to manage their SS Profile (May 2020-April 2021) (May 2020-April 2021)
6Want to learn more? Contact us on E: info@optum.co.uk or T: 020 7121 0560 Optum is a registered trademark of Optum, Inc. in the U.S. and in other jurisdictions. All other trademarks are the property of their respective owners. Because we are continuously improving our products and services, Optum reserves the right to change specifications without prior notice. Optum is an equal opportunity employer. © 2021 Optum, Inc. All rights reserved. UK1827_06/21
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