Season Review - Premier League

 
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Season Review - Premier League
Season Review
2019/20
Season Review - Premier League
Welcome
The power of football to unite communities was evident
during a Premier League season like no other, and there
was plenty of thrilling action on the pitch to keep fans
around the world entertained throughout the campaign
                                 The 2019/20 Premier League           consistency to be crowned            the League, clubs, players, staff    as possible available for fans to   to work together to promote
                                 season was one we will never         Premier League champions for         and fans responded quickly to        follow and we worked closely        equality of opportunity and
                                 forget. COVID-19 caused an           the first time in fewer matches      COVID-19. The importance of          with our broadcast partners to      celebrate diversity.
                                 unprecedented crisis and my          than any other club – an             clubs to their communities was       ensure the viewing experience
                                 thoughts are with everyone           incredible achievement.              more evident than ever, as they      was as enjoyable as it could be.    We have overcome many
                                 whose lives have been affected                                            provided great support to the                                            challenges to complete a
                                 by the pandemic.                     There are many reasons why           NHS and helped hundreds of           Our commitment to tackling          50-week season, learning so
                                                                      the season will live long in         thousands of people during the       discrimination and promoting        much along the way. This can
                                 To restart and then complete the     the memory, including the            crisis, including making phone       equality and inclusion across       only help us as we look forward
                                 season after a 100-day hiatus        outstanding performances of          calls to fans and providing food     all areas of football continues     to 2020/21 and more thrilling
                                 was an achievement only made         numerous young English players       parcels to vulnerable or isolated    to be a priority. One incident of   football on the pitch. The Premier
                                 possible by the collaboration of     and a final day that kept us on      individuals. The power of football   discrimination is one too many      League will not truly be back until
                                 clubs, players, managers, staff      the edge of our seats until the      to unite communities, at a time      and we have programmes and          we have fans in our stadiums
                                 and the hard work of so many.        very last minute.                    when people have been so far         policies in place to address this   and we are working with the
                                 We witnessed a brilliant season                                           apart, has been incredible.          issue, but we strive to do more.    Government, the whole of
                                 up to the suspension in March        The season also saw the                                                                                       football and other stakeholders
                                 and there were plenty of exciting,   introduction of Video Assistant      While playing behind closed          The online abuse some               on this important next step, with
                                 competitive matches following        Referees. It has been a period of    doors meant it was not the           players have received is wholly     safety remaining a priority.
                                 the restart, which fans watched      learning for us, but the key thing   Premier League we all know and       unacceptable and we have
                                 in record numbers.                   is we are getting more correct       love, the fact we were able to       launched a reporting system to
                                                                      decisions. We will continue to       restart and finish the season was    help investigate such incidents
                                 Of course, I must congratulate       work with clubs to discuss how       important, not only for us but       and take legal action where
                                 Liverpool on their spectacular       improvements can be made.            for the wider football pyramid,      appropriate. Players also came
                                 title win. Their performances                                             sport as a whole and for society     together this season to show        Richard Masters
                                 were of the highest standard         Following football’s suspension, I   generally. It was also important     their solidarity against racial     Chief Executive
                                 and they showed remarkable           was extremely proud of the way       for us to make as many matches       prejudice and we will continue      Premier League

The Football                                       The Fans                                                The Communities                                         The Premier League

Champions and homegrown talent            06-07    Everyone’s game                                 14-15   Covid-19 community support                     24-25    Economic and social benefits                  32-33
Premier League Season Awards              08-09    Open and inclusive                              16-17   Caring for the NHS                             26-27    Tackling discrimination                       34-35
Coaching and development                  10-11    Broadcast enhancements                          18-19   Pathways for young people                      28-29    Sharing success                               36-37
Project Restart                           12-13    Global appeal                                   20-21   Aiding positive physical and mental health     30-31    Positive impact                               38-39

2                                                                                                          Welcome                                                                                                    3
Season Review - Premier League
“I couldn’t be more proud of my
                                                                       coaching staff and all the people
                                                                       in Liverpool since we came in.
                                                                       It’s been a really exciting ride
                                                                       since the first day and it is
                                                                       not over yet. It is such a big
                                                                       moment and I’m completely
                                                                       overwhelmed. I never could have
                                                                       thought it would feel like this.
                                                                       It’s an incredible achievement
                                                                       by my players and it’s a huge joy
                                                                       for me to coach them.”
                                                                      Jürgen Klopp
                                                                      Head Coach, Liverpool

Exciting
football
A season of exceptional quality presented unforeseen
challenges and a three-month suspension, but our
clubs’ commitment to the highest possible playing
and coaching standards remained as strong as ever

4                                                      The Football                                   5
Season Review - Premier League
Keeping our foot                                                                                              Homegrown talents enter the stage

                        on the accelerator                                                                                            One of the standout features of
                                                                                                                                      the 2019/20 Premier League season
                                                                                                                                      was the quantity and quality of
                                                                                                                                                                                   of 2018/19 before appearing 31 times
                                                                                                                                                                                   in the League this season, scoring 10
                                                                                                                                                                                   goals. Norwich City’s Todd Cantwell
                                                                                                                                      homegrown players making a name              was one of the team’s shining lights,
                        Season 2019/20 saw Liverpool clinch their first Premier
                                                                                                                                      for themselves.                              missing only one League game after
                        League title in record-breaking fashion, and there was no                                                                                                  making his debut on the opening day.
                        shortage of exciting new talent emerging in the top flight
                                                                                                            41%
                                                                                                            Of starters in Match
                                                                                                                                      Managers throughout the League
                                                                                                                                      put their faith in the abilities of gifted
                                                                                                                                      young English players, who proved
                                                                                                                                                                                   A total of 62 homegrown players
                                                                                                                                                                                   made their Premier League debut – an
                        Hitting new peaks                                                                   Round 31 were eligible
                                                                                                            to play for England – a
                                                                                                                                      they were good enough for regular
                                                                                                                                      elite-level competition. Examples
                                                                                                                                                                                   increase of 51 per cent on the previous
                                                                                                                                                                                   campaign – demonstrating that
                                                                                                            season-high – with the    include Manchester United striker            the long-term investment in youth
                        In the most unconventional of seasons,   restart. Their 4-0 victory over Crystal    average of 35.6% up       Mason Greenwood (pictured), who              through the Elite Player Performance
                        Liverpool were crowned Premier           Palace was followed by Manchester          from 30% in 2018/19       made his full debut in the final match       Plan (EPPP) is reaping rewards.
                        League champions for the first time in   City’s defeat to Chelsea meaning
                        emphatic style.                          that, with seven fixtures still to play,
                                                                 Liverpool were the earliest Premier
                        Having pushed Manchester City so
                        close in 2018/19, Jürgen Klopp’s side
                                                                 League champions in history.
                                                                                                                                      Youngsters making their mark
                        began the campaign in the same           “I have no words, it’s unbelievable,”
                                                                                                                                      It was a breakthrough year for               Premier League debuts as the Blues

99
                        imperious fashion they had finished      said an emotional Klopp having
                                                                                                                                      young players at Chelsea, with six           pushed for UEFA Champions League
                        the previous one. By the time they       led the Reds to their first title in 30
                                                                                                                                      Academy products making their first-         qualification. There was also top-
                        beat West Ham United in February         years. “It’s much more than I ever
Liverpool achieved                                                                                                                    team debuts and two establishing             flight experience in 2019/20 for Billy
                        to stretch their unbeaten start to 27    thought could be possible. Becoming
the second-highest                                                                                                                    themselves as familiar faces in Frank        Gilmour, Tariq Lamptey, Armando
                        games and record their 18th straight     champion with this club is absolutely
Premier League points                                                                                                                 Lampard’s side.                              Broja and Tino Anjorin.
                        win, they had taken a record 110         incredible.”                               Homegrown players
tally of all time       points from their last 38 League                                                    Tammy Abraham, Fikayo
                                                                                                            Tomori and Mason Mount    Mason Mount and Reece James                  Chelsea head of youth development
                        matches, with 36 victories and two       For captain Jordan Henderson, lifting

18
                                                                                                            with Christian Pulisic    became regulars following their              Neil Bath said: “We restructured the
                        draws.                                   the Premier League trophy fulfilled a
                                                                                                                                                                                   Academy in 2004, and several of the
                                                                 lifelong ambition.
                                                                                                                                                                                   players now in the first team have
Liverpool equalled      When the season was suspended
                                                                                                                                                                                   been on that journey for almost as
the record held by      due to COVID-19 three weeks later,       “Winning the Premier League has
                                                                                                                                                                                   long. When you see those players out
Chelsea, Manchester     they were just two wins away from        been a dream of mine since I was a
                                                                                                                                                                                   on the pitch at Stamford Bridge, it
City and Manchester     ensuring the Premier League trophy       kid,” he said. “It’s been an amazing
                                                                                                                                                                                   brings tremendous satisfaction.”
United for 18 wins at   would head to Anfield and the title      season and I am so thankful to be part
home during a season    was sealed within two games of the       of this club and team.”
                                                                                                                                                                                   Chelsea were also crowned
                                                                                                                                                                                   champions of Premier League 2
                                                                                                                                                                                   Division 1 on a points-per-game
                                                                                                                                                                                   basis, following the curtailment of the
                                                                                                                                                                                   season due to COVID-19.

                                                                                                                                      VAR’s introduction
                                                                                                                                      This season saw the use of Video Assistant Referees for the first time in
                                                                                                                                      the Premier League.

                                                                                                                                      Over the course of the campaign, more than 2,400 incidents were
                                                                                                                                      checked and 109 decisions were overturned by the VAR, an average of an
                                                                                                                                      overturned decision once every 3.5 matches.

                                                                                                                                      The percentage of correct key match decisions rose from 82 per cent in
                                                                                                                                      2018/19 to 94 per cent this season, with the average delay to games
                                                                                                                                      caused by VAR at 50 seconds.

6                                                                                                           The Football                                                                                                    7
Season Review - Premier League
Premier League                                                                                                Manager of the Season
      Season Awards                                                                                                 Jürgen Klopp

                                                                                                                    Having led Liverpool to their first Premier League
      Recognising the individuals whose outstanding                                                                 title, Klopp has cemented his status as a club legend.
                                                                                                                    Under his stewardship, the Reds lost only one game
      contributions during 2019/20 earned them our
                                                                                                                    before the season was suspended in March, and
      seasonal honours                                                                                              Liverpool became champions quickly after the restart,
                                                                                                                    with a host of club records broken along the way.
                                                                                                                    They remained unbeaten in the League at Anfield for
                                                                                                                    a third consecutive season – the first time they have
                                                                                                                    achieved this in the club’s history.

 Player of the Season                                                                                                                                                        Young Player
 Playmaker                                                                                                                                                                   of the Season
 Kevin De Bruyne                                                                                                                                                             Trent Alexander-Arnold

 De Bruyne’s stunning form for Manchester City                                                                                                                               One of six English players on the eight-man
 earned him two Premier League Season Awards in                                                                                                                              shortlist for the inaugural TAG Heuer Young
 2019/20, becoming EA SPORTS Player of the Season                                                                                                                            Player of the Season award, Alexander-Arnold
 as well as winning the Cadbury Playmaker honour                                                                                                                             was integral in Liverpool becoming champions
 for the second time in three years. With 20 assists, he                                                                                                                     for the first time in 30 years. Part of the League’s
 equalled Thierry Henry’s record from 2002/03, and also                                                                                                                      tightest defence, he earned 12 clean sheets, but
 delivered his best goal return in a Manchester City                                                                                                                         was equally impressive as an attacking force,
 shirt, netting 13 times in the League.                                                                                                                                      providing 13 assists and scoring four times.

Golden Boot                                                  Golden Glove                                            PL2 Player of the Season                                Goal of the Season
Jamie Vardy                                                  Ederson                                                 Curtis Jones                                            Son Heung-Min

Leicester City’s Jamie Vardy won his first Cadbury Golden    A clean sheet against Norwich City on the final         It was a dream breakthrough campaign for Jones,         A prolific scorer for Tottenham Hotspur, Son has
Boot award after scoring 23 goals in a fantastic season      day of the 2019/20 season saw Manchester City’s         who won a Premier League winner’s medal and             netted his fair share of eye-catching strikes as he has
that also saw him surpass 100 Premier League goals. At 33,   Ederson win the Cadbury Golden Glove award. He          played a starring role at Under-23 level. He made       hit double figures in each of the last four seasons. His
Vardy is the oldest player to win the accolade. He ended     recorded his 16th clean sheet of the campaign in his    six League appearances for Jürgen Klopp’s side,         solo effort against Burnley in December was nothing
the campaign a goal ahead of Arsenal’s Pierre-Emerick        side’s 5-0 win over Norwich City, to move one ahead     scoring once, and netted nine goals in Premier          short of world class, topping off a skilful run from deep
Aubameyang and Southampton striker Danny Ings.               of Burnley’s Nick Pope.                                 League 2 Division 1.                                    inside his own half with the coolest of finishes.
Season Review - Premier League
Taking the next                                                                                        Helping players achieve full potential

                               step forward
                                                                                                                                      Brighton & Hove Albion’s head of         training framework that has seen
                                                                                                                                      Academy coaching Ian Buckman             Academy products such as the
                                                                                                                                      fully endorses the commitment of         2018/19 Premier League 2 Player
                                                                                                                                      the Premier League and our clubs         of the Season Aaron Connolly and
                               How we are developing the playing stars of tomorrow and                                                to create outstanding coaches and        Steven Alzate thrive.
                                                                                                                                      players.
                               helping a new generation of coaches to break through                                                                                            “We really focus on each coach’s
                                                                                                                                      The 44-year-old (below) has come         technical knowledge and area of
                                                                                                                                      through both the Elite Coach             interest and see how we can apply
                                                                                                                                      Apprenticeship Scheme (ECAS)             that to training,” Buckman said.
                               “Our number-one goal is to develop          Arsenal have also launched the Arsenal                     and the Elite Heads of Coaching
                               good people first who just happen           Academy Island which aims to ‘Build                        (EHOC) programme, which focus on         “Aaron and Steven are just two of
                               to be talented at football,” says Ryan      Strong Young Gunners’, offering mental                     strengthening each coach’s skill-set.    the players that have progressed
                               Garry (left), the Under-23s assistant       health support, advice and structure to                                                             and that is ultimately our biggest
                               coach at Arsenal.                           all Academy players.                                       Buckman has particularly benefited       goal – to improve technical and
                                                                                                                                      from the EHOC programme and              physical performance, and the
                               A product of the Elite Coach                The hard work of Ryan and his fellow                       has helped devise a fantastic            holistic development of our players.”
                               Apprenticeship Scheme (ECAS), he            Academy coaches has brought
                               believes the club’s holistic approach to    significant rewards for Arsenal recently.
                               creating the Premier League stars of        Homegrown talents such as Bukayo
                               tomorrow is reaping rewards.                Saka, Joe Willock, Reiss Nelson, Ainsley
                                                                           Maitland-Niles and Eddie Nketiah
                               The club’s Academy Leadership Group         have emerged from the Academy to
                               sees one player from each age group         feature in the first team.
                               voted into a forum where they will
                               discuss and work together with the          “I see my role as helping the boys
                               coaches to help improve their learning      take the next jump into the Premier
                               at the club. This approach offers           League,” Ryan said. “It is about
                               older players the chance to be              preparing players who can survive
                               mentors to the younger members of           and thrive in the hardest league in
                               the Academy.                                the world.”

                               Rising talents shine on Indian stage                                                                   Pathway for BAME coaching hopefuls
                               Through the Academy programme,              The event also included the renewal                        The Premier League, EFL and PFA          Moore (left) said: “This is a critical
                               young players are involved in               of the Premier League’s Mutual                             launched a new player-to-coach           time for Black, Asian and Minority
                               international tournaments and               Cooperation Agreement with the ISL,                        placement scheme aimed at                Ethnic coaches. We all know and
                               festivals that enhance their knowledge      which sees the two leagues continue                        increasing the number of Black, Asian    agree that the diversity of coaches
                               of other cultures and styles of football.   to work together to enhance coaching,                      and Minority Ethnic (BAME) players       and managers must increase and
                                                                           refereeing and football development                        transitioning into full-time coaching    this placement scheme represents a
                               Under-14 players from Chelsea,              in India. Arsenal and Leicester City,                      roles in the professional game. The      positive step.”
                               Manchester United and Southampton           meanwhile, hosted ISL coaches as part                      scheme provides up to six coaches
Southampton in action in the   took part in the Next Generation            of a week-long study placement early                       per season with a 23-month intensive     The scheme has been developed over
Next Generation Mumbai Cup     Mumbai Cup in February, taking on           in Season 2019/20. They gave the                           work placement within EFL clubs.         the last 18 months and complements
                               Under-15 Hero Indian Super League           next generation of Indian coaches’                         This is one example of how football is   the existing programme within
                               (ISL) and local youth sides, Bengaluru      valuable insight into Premier League                       creating opportunities and pathways      the Premier League Elite Coach
                               FC, FC Goa and the Reliance                 Academy operations.                                        within coaching.                         Apprenticeship Scheme, which
 Watch our exclusive video
                               Foundation Young Champs academy,                                                                                                                provides a bursary for BAME and
 on the Next Generation        in a week of football matches and                                                                      Doncaster Rovers manager and             female coaches to be placed within
 Mumbai Cup here               activities. Chelsea ran out Season                                                                     Chair of the Premier League’s Black      Premier League and Category One
                               2019/20 tournament winners.                                                                            Participants’ Advisory Group Darren      Academies each year.

10                                                                                                                     The Football                                                                                 11
Season Review - Premier League
Project                                                                                                            Conor Coady                               “I was one of those players who

                        Restart                                                                                                            Wolverhampton Wanderers captain           couldn’t wait to be back training
                                                                                                                                                                                     and playing, and as a football club
                                                                                                                                                                                     we wanted to get going as soon as
                                                                                                                                                                                     possible, but we knew it was only
                        How the Premier League and our clubs worked                                                                                                                  possible by making everybody’s
                        together to resume Season 2019/20 safely                                                                                                                     health and safety the priority. As club
                                                                                                                                                                                     captain, I was updated on all the
                                                                                                                                                                                     latest developments, which was
                                                                                                                                                                                     really reassuring.
                        Safety first                                                                                                                                                 “We always felt that nothing was left
                                                                                                                                                                                     to chance, with all the hygiene and
                        Following the suspension of               of everyone, and the safety of                                                                                     social-distancing measures put in
                        Season 2019/20 on 13 March due            players, coaches and club staff was                                                                                place.
                        to the COVID-19 pandemic, the             paramount in both the phased return
                        Premier League worked closely             to training and the resumption of                                                                                  “Playing without fans in the stadium
                        with the Government, the whole            matches.                                                                                                           has been strange, but we knew that
                        of professional football in England,                                                                                                                         was the only way it could be, and
                        public agencies and other relevant        Players and managers were                                                                                          we hope it won’t be too long until
                        stakeholders on Project Restart,          consulted throughout and strict                                                                                    the supporters can be back cheering
                        with the aim of resuming the              protocols were put in place to ensure   Conor Cody’s temperature is checked as he arrives at the training ground   us on.”
                        campaign when it was safe to do so.       that both training grounds and
                        Throughout the crisis, the overriding     stadiums were as safe as possible
                        priority was the health and wellbeing     for everybody present.
                                                                                                                                           Dr Zaf Iqbal                              the players was that it was not just
                                                                                                                                           Crystal Palace Head of                    about their behaviour at training,
                                                                                                                                           Sports Medicine                           it was also about making sure they
                                                                                                                                                                                     followed all the advice around social
                                                                                                                                           “First and foremost, we reassured         distancing and hygiene at all times.
Key dates                                                                                                                                  players that their safety was
                                                                                                                                           paramount. Looking at all the             “Another big responsibility was
17 May                                                                                                                                     measures put in place, I don’t think      ensuring that all our processes were
Twice-weekly testing                                                                                                                       there were any environments that          not a burden on the NHS and public
of players and                                                                                                                             were safer than a Premier League          services in any way, and that was
staff at all 20 clubs                                                                                                                      training ground or stadium.               the case with both training and the
commenced.                                                                                                                                                                           matches themselves.”
                                                                                                                                           “The step-by step process of the
19 May                                                                                                                                                                               “We’re in the safest workplace in
                                                                                                                                           Return To Training Protocol was
Stage One of the                                                                                                                                                                      the country” – Andros Townsend
                                                                                                                                           vital and only once the players felt
Return To Training
                                                                                                                                           comfortable did we move onto

                                                                                                          0.09%
Protocol permitted
                        Sean Dyche                                                                                                         the next stage. There were lots of
small-group training
                        Burnley manager                                                                                                    differences, such as the players
while maintaining
                                                                                                          The percentage of                arriving individually and already
social distancing.
                        “Once we returned, the scale of the       “Then there was clearance to play       positive results (20)            dressed for training. They had
27 May                  measures put in place was evident.        friendly games and that enabled         from 22,133 COVID-19             temperature checks and a health
Stage Two allowed       A lot of work went into this by our       us to have a trial run of how the       tests of players and             questionnaire via an app, and they
a resumption of         medical and operations team, who          stadium was going to work on a          coaching staff. As               weren’t allowed into the training
contact training,       were heavily guided by the Premier        matchday.                               the biggest pool of              ground until they had completed
while minimising any    League. The end product was a                                                     collected data in                those. Then it was all about the
unnecessary close       process that was as safe as it possibly   “We had to distance the dressing        England, the Premier             social distancing and making sure
contact.                could be and quite simplistic in the      rooms, the treatment areas and so       League has shared                everything was as clean as possible.
17 June                 way the players could follow it.          on, and there was guidance given for    this information with
Season 2019/20                                                    on-field behaviour, so there was an     Public Health England            “The testing was important to prove
resumed behind          “That allowed us to focus on getting      awful lot of planning that went into    as a key part of their           that the protocols we had put in place
closed doors.           match ready in a short space of time.     making the stadium safe as well.”       coronavirus research             were effective. A key point to get into

12                                                                                                        The Football                                                                                                      13
Season Review - Premier League
“As we prepared for the return
                                                                        to football behind closed doors
                                                                        a key priority was ensuring our
                                                                        fans continued to feel connected
                                                                        and engaged with the club. This
                                                                        allowed us to explore innovative
                                                                        activations, including the Fan Wall,
                                                                        to keep our supporters at the heart
                                                                        of the matchday experience, letting
                                                                        them know that their support
                                                                        remained as important as ever.”

                                                                      Nuria Tarre
                                                                      Chief Marketing Officer,
                                                                      Manchester City Football Club

Everyone’s
game
An open and inclusive atmosphere is integral to the
Premier League experience, and we worked alongside
clubs and partners to adapt during the COVID-19 pandemic

14                                                         The Fans                                            15
Season Review - Premier League
Opening doors
                          to all supporters
                          From cut-price children’s tickets to expanding disability
                          access and welcoming fans from the LGBT community,
                          our clubs are committed to inclusion at every level
                                                                                                                Ben Chilwell and James
                                                                                                                Maddison with members
                                                                                                                of the Foxes Pride LGBT

                          Just the ticket                                                                       Supporter Group

                          Karen and James Rainbow have
                          been taking their children Ossie and
                                                                        it was free with an accompanying
                                                                        adult, and an annual Junior Cherries
                                                                                                                                                 Pride of the Foxes
                          Daisy (pictured below) to watch AFC           membership cost only £7.50.”
                          Bournemouth since 2013.                                                                                                The Premier League and our clubs        “What we’re starting to see
                                                                        Bournemouth’s ticket pricing policy                                      work in partnership with Stonewall      now - and Ben and James are
                          Despite the constraints of the limited        was part of a clear strategy to                                          on the Rainbow Laces campaign,          examples of that - are players
                          capacity at Vitality Stadium, Karen           engage and connect with young                                            as we continue to celebrate LGBT        starting to get involved,” said
                          feels the club does its best to welcome       supporters.                                                              inclusion and make it clear that        Graeme, who discussed the

£7
The average price
                          young fans to matches.

                          “The price they charge for the young
                                                                        “The vast majority of our near 4,000
                                                                        Junior Cherries members have now
                                                                                                                                                 football is for everyone.

                                                                                                                                                 Graeme Smith, co-founder of
                                                                                                                                                                                         importance of players being allies
                                                                                                                                                                                         to the LGBT community.“

paid by junior            fans is brilliant,” she said. “It cost only   watched a live Premier League match                                      Leicester City’s LGBT supporter         The club’s inclusive nature also
season-ticket holders     £6 for a Junior Cherry aged eight or          and, for a club which has community                                      group, Foxes Pride, joined fellow       extends to the pitch.
to watch Premier          over to watch a Premier League game.          at the heart of everything we do,                                        co-founder Paul and member Mish
League matches                                                          that is something to be very proud                                       at the King Power Stadium to discuss    “I think if a team-mate were to
in 2019/20                “For Junior Cherries aged under seven,        of,” said general manager Liz Finney.   Watch our exclusive video on
                                                                                                                                                 the Rainbow Laces campaign with         come out and say they were gay,
                                                                                                                Leicester City’s Rainbow Laces   first-team players Ben Chilwell and     then nothing changes,”Maddison
                                                                                                                campaign here                    James Maddison.                         said. “That’s how it is with us.”

Price of football study                                                                                                                          Access for all
The Premier League’s
                                                                                                                                                 Accessibility was a key factor in       SpursAbility right from when these
comprehensive study of ticket
                                                                                                                                                 the construction of Tottenham           facilities were first being designed,
prices during Season 2019/20, in
                                                                                                                                                 Hotspur’s new stadium, with the         which shows how much it cares about
conjunction with EY, revealed:
                                                                                                                                                 club working with their Disabled        meeting the needs of all fans.”
£32                                                                                                                                              Supporters Association throughout
The average ticket price across                                                                                                                  the process to ensure that inclusive    The creation of the Sensory Suite,
the Premier League in 2019/20,                                                                                                                   provision was considered at             a space specifically designed for
the same as 2017/18, with the                                                                                                                    every stage.                            fans with sensory requirements, has
majority of fans paying under £30.                                                                                                                                                       proved to be very popular. Changing
                                                                                                                                                 Jo McNicol, SpursAbility                Places facilities can also be accessed
£16m                                                                                                                                             Chairperson, said: “The stadium’s       in different areas of the ground,
Total saved by season-ticket                                                                                                                     access facilities are amazing           as well as through the Tottenham
holders thanks to deals and                                                                                                                      because they enable me and other        Experience. The club has also
discounts from clubs.                                                                                                                            disabled supporters to enjoy the full   created more than 250 wheelchair
                                                                                                                                                 matchday experience, just as any        accessible bays and has more than
23%                                                                                                                                              other fan would.                        500 accessible seats which are
The percentage of away tickets                                                                                                                                                           located on all levels at the stadium, to
                                                                                                                One of the accessible viewing
priced below the £30 cap, with                                                                                  platforms at the Tottenham       “The club has maintained                give supporters a greater variety of
some available for just £5.                                                                                     Hotspur Stadium                  a consistent dialogue with              viewing options for matches.

16                                                                                                              The Fans                                                                                                       17
Season Review - Premier League
Different focus
                              In a season which attracted some of our biggest
                              live broadcast audiences of all time, the Premier
                              League worked with broadcast partners to bring
                              a number of enhancements for fans at home when
                              matches were staged behind closed doors

                              The final 92 matches of Season          To enhance the behind-closed-doors
                              2019/20 were missing one of the         experience for fans watching at home,
                              Premier League’s most recognisable      the Premier League and broadcast
                              and important features: stadiums        partners developed a series of
                              packed full of home and away            innovations. This included:
                              supporters creating the atmosphere
                              for which the League is famed           • Seat wraps to improve the visual
A cameraman taking            around the world.                         and acoustic environment as well as
precautions and, below                                                  stadium dressing applied by clubs.
right, Norwich City
manager Daniel Farke
                              Playing games behind closed
                              doors was essential in order to         • A crowd noise option for
                                                                                                                          UK broadcast facts and figures
giving a socially distanced
post-match interview          complete the campaign and all             fans, supplied by EA Sports
                              the fixtures following the restart        Atmospheric Audio, was selected
                              were televised live in the UK by Sky      by approximately 75 per cent of
                                                                                                                          The 2019/20 season accounted for
                              Sports, BT Sport, Amazon Prime and        viewers.
                                                                                                                          six of Sky’s top-10 Premier League
                              the BBC.
                                                                                                                          audiences, three of which came
                                                                      • ‘Fan walls’ featuring live footage                                                             BBC showed its first live Premier
                                                                                                                          before the COVID-19 pandemic.
                              Sky Pick, Amazon Prime and BBC            of supporters watching from                                                                    League matches, with 4 games
                              Sport showed 33 fixtures free-to-air,     home were made available to                                                                    televised during June and
                                                                                                                          Following the resumption of the
                              with live commentary of every fixture     broadcasters and for use on                                                                    July. Two of them entered the
                                                                                                                          season, three matches broadcast by
                              available in the UK on BBC Radio 5        stadium big screens.                                                                           top-five most watched Premier
                                                                                                                          Sky went straight into their top-10
                              Live and talkSPORT, ensuring as                                                                                                          League matches ever:
                                                                                                                          highest Premier League audiences
                              many people as possible could           • Use of music inside stadiums at key
                                                                                                                          ever, including their biggest of all time.
                              follow the action from the safety of      trigger moments such as kick-off,                                                              4.364m Southampton v
                              their own homes. Sky Sports and           goals and substitutions.                                                                       Manchester City on BBC1 drew
                                                                                                                          4.968m for the Merseyside derby, an
                              BT Sport also provided offers for                                                                                                        the second-highest audience of
                                                                                                                          all-time record.
                              season-ticket holders who did           • Tunnel cameras allowed fans to see                                                             all time for a Premier League live
                              not have an existing subscription.        the immediate build-up to the match.                                                           match. The audience peaked at
                                                                                                                                                                       5.9m viewers – the highest peak
                                                                                                                          BT Sport showed more Premier                 ever achieved for a live Premier
                                                                                                                          League matches in a season than              League match in the UK.
                                                                                                                          ever before (52+12 additional fixtures
                                                                                                                          following the restart) and attracted         3.564m Bournemouth v Crystal
                                                                                                                          its fifth-highest audience ever, with        Palace on BBC1 attracted the
                                                                                                                          1.554m watching Liverpool v Sheffield        third-highest ever audience for
                                                                                                                          United in January.                           a Premier League live match.

                                                                                                                          Amazon Prime Video became the

880m
                                                                                                                          Premier League’s newest domestic
                                                                                                                          broadcast partner in 2019/20, showing
                                                                                                                          20 live matches during December.
The number of homes,                                                                                                      The streaming service also carried
in 188 countries, where                                                                                                   four fixtures free-to-air following the
the Premier League is                                                                                                     restart.
broadcast

18                                                                                                             The Fans                                                                                     19
Global appeal
                        When it comes to engaging with fans from all over the
                        world, the Premier League continues to set a high bar

                        The popularity of Fantasy Premier        Nigeria rose 57 per cent, while there
                        League (FPL) rose again, with a 20 per   was an increase of 60 per cent in
                        cent increase in the number of players   Kenya.
                        compared to Season 2018/19.
                        With two-thirds of FPL managers          There was also a noticeable rise in
                        coming from overseas, the game’s         female managers, with 24 per cent                               Premier experience in China
                        global reach continues to grow.          more women and girls taking part
                                                                 compared to the previous season.
                                                                                                                                 Wolverhampton Wanderers have               it as well, as they staged a number
                        This year’s edition saw fans in
                                                                                                                                 enjoyed their best-ever Premier            of events to engage their growing
                        Egypt register almost 700,000            FPL managers in 2019/20 found an
                                                                                                                                 League finishes over the past two          number of fans in China.
                        teams, representing the most             unlikely hero in Sheffield United’s John
                                                                                                                                 seasons, which came either side
                        managers in a country                      Lundstram (left). Classified as a
                                                                                                                                 of a triumphant performance in the         “We did a fantastic job all week,” said
                        outside the UK and                                      defender in the game
                                                                                                                                 2019 Premier League Asia Trophy.           head coach Nuno Espírito Santo. “It
                        nearly 10 per cent of                                   but playing in midfield
                                                                                                                                                                            was great to come to China and see
                        all participants, as the                                for the promoted
                                                                                                                                 Wolves joined Manchester City,             so many of our fans here.”
                        nation’s hero Mohamed                                   side, Lundstram’s four

7.6m
                                                                                                                                 Newcastle United and West Ham
                        Salah was joined by                                    goals and five assists
                                                                                                                                 United in the tournament, the              During the tournament, the
                        compatriot Trézéguet in                              rewarded managers’ eye
                                                                                                                                 second to be held in mainland China        Premier League also reinforced its
A record number of      the Premier League. The                            for a bargain as he finished
                                                                                                                                 and the first to take place in two         commitment to the development of
FPL registrations, up   game also grew elsewhere                        the season as the fifth-highest
                                                                                                                                 different cities, giving more fans the     the game in China, with the winners
20% on 2018/19          in Africa, as numbers in                       points-scoring defender.
                                                                                                                                 opportunity to enjoy the Premier           of the Premier Skills Under-12 Cup
                                                                                                                                 League experience.                         getting the opportunity to enjoy
                                                                                                                                                                            unique experiences with Premier
                        Gamers take on ePL challenge                                                                             After a 4-0 win over Newcastle in          League sides. Other activities
                                                                                                                                 Nanjing, Wolves faced Manchester           included the Chinese Super League
                                                                                                                                 City in Shanghai, the home of the          (CSL) Under-15 Cup, a Youth
                        The second season of ePremier            With the season suspended, the
                                                                                                                                 club’s owners Fosun. A tightly-fought      Conference open to coaches from
                        League saw thousands of participants     ePL Invitational brought together
                                                                                                                                 final at the Hongkou Stadium ended         the Chinese FA and CSL and local
                        competing on behalf of all 20 clubs in   Premier League players and some
                                                                                                                                 in a penalty shootout victory for the      teachers, all of which was preceded
                        an EA SPORTS FIFA 20 tournament.         special guests in two instalments of a
                                                                                                                                 Black Country club, who not only           by training camps for CSL and
                                                                 knockout FIFA 20 competition.
                                                                                                                                 enjoyed success on the pitch but off       Premier Skills coaches.

5
                        There was some thrilling action
                        throughout the early stages to decide    Wolverhampton Wanderers’ Diogo
                        the players who would appear in the      Jota was crowned the inaugural
Number of continents
the ePL Invitational
                        grand finals, before the COVID-19
                        pandemic led to the postponement of
                                                                 champion, with Leicester City
                                                                 midfielder James Maddison coming
                                                                                                                                 Events bring US fans closer to action
was televised in        the live event.                          out on top in the second tournament.
                                                                                                                                 Austin, Texas and Miami, Florida were      Premier League Mornings Live is part
                                                                                                                                 the 2019/20 season destinations for        of the League’s ongoing commitment
                                                                                                                                 the Premier League Mornings Live fan       to bringing unique experiences to
                                                                                                                                 festivals.                                 fans, with more than 30,000 people
                                                                                                                                                                            in the United States having now
                        Channel proves a huge YouTube hit                                                                        Run in partnership with NBC Sports,        attended one of these festivals.

                        The Premier League’s official YouTube
                        channel launched at the start of the
                                                                 Subscribers soon surpassed the
                                                                 one million mark, delivering more
                                                                                                            4
                                                                                                            Of the 10 most
                                                                                                                                 the live broadcast events bring fans
                                                                                                                                 from all clubs together for the chance
                                                                                                                                 to watch Premier League football
                        season with Rapman (left) paying         than 110m views, with viewers able         streamed Premier     matches, meet legends of the game
                        tribute to some of the greatest          to enjoy a host of unique content,         League matches       such as Ashley Cole, Tim Howard
                        players and moments from Premier         including appearances from first-          of all time in the   (pictured) and Premier League record
                        League history in one of his trademark   team players in the Uncut series, and      U.S. took place in   goalscorer Alan Shearer, and take
                        wrap-up videos.                          regular pub quizzes during lockdown.       Season 2019/20       part in free family-friendly activities.

20                                                                                                          The Fans                                                                                              21
“This is the kitchen garden at the training
  centre where we grow fresh fruit and veg
  for the first-team restaurant. This food is
  being taken to our food distribution hub
  at the stadium so that it can reach those
  most in need within our community. I will
  be volunteering my time to help out in the
  garden and take this food to the stadium
  as we fight this pandemic together.”

José Mourinho
Head Coach, Tottenham Hotspur

A force
for good
The importance of the League, clubs,
players, managers and staff to their
communities was evident throughout
2019/20, especially when they rose to the
challenges posed throughout the pandemic

22                                              The Communities   23
Helping hand                                                                                                           Game on for tackling isolation

                                 in time of need                                                                                                        The Palace for Life Foundation took
                                                                                                                                                        an innovative online approach to
                                                                                                                                                        help young people in South London
                                                                                                                                                                                                 were spending most of their time
                                                                                                                                                                                                 on their Xbox or PlayStation,”
                                                                                                                                                                                                 said George Henry, Targeted
                                                                                                                                                        cope with social isolation during the    Intervention Manager at Palace for
                                 How Premier League clubs and players supported                                                                         COVID-19 lockdown.                       Life Foundation. That was when we
                                 their communities during the COVID-19 pandemic                                                                                                                  thought: ‘I wonder if that can help us
                                                                                                                                                        With social distancing in place and      continue our work?’
                                                                                                                          Palace Pad Chat teams up
                                                                                                                                                        Premier League Kicks sessions unable
                                                                                                                          young gamers with a
                                 Supporting local communities and              Premier League players generated           qualified mentor              to run in their usual way, the Palace    “We’re dealing with a lot more cases
                                 the NHS was a priority for the Premier        their own financial support for the                                      Pad Chat was set up for anyone           of kids feeling anxiety. It’s our job to
                                 League, our clubs and players during          NHS through the #PlayersTogether                                         aged 12 to 25 who loves gaming and       offer some support in terms of their
                                 the COVID-19 pandemic.                        fund. The Premier League also                                            wanted to discuss life in isolation      mental health. We’re hoping that by
                                                                               worked closely with Government                                           online with a qualified mentor.          offering them the chance to take on
                                 Shortly after the season was                  departments and authorities to                                                                                    our team through gaming, we can
                                 suspended, the League provided                create and coordinate a series of                                        “For the first couple of weeks we        reach out to them using a channel
                                 £20 million to support the health             public health message campaigns                                          were just checking in with our young     that most of them will already be
                                 service, communities, families and            throughout the crisis. This included                                     people and most of them said they        familiar with.”
                                 vulnerable groups during the crisis.          videos featuring players from all 20
                                 This included a financial contribution        clubs to help communicate the latest
                                 to NHS Charities Together, directed           official guidelines.
                                 towards mental health support for
                                 NHS staff and their families, and
                                 funds to enable clubs to refocus
                                                                               The next four pages feature examples
                                                                               of club and player support for the NHS
                                                                                                                                                        Free meals for vulnerable families
                                 their delivery efforts and develop            and communities as a snapshot of the
                                 significant outreach programmes.              incredible efforts across the League.                                    Like many clubs during the               purchase bulk supplies to support
                                                                                                                                                        pandemic, Manchester United and          local food banks and food groups
                                                                                                                                                        Manchester United Foundation have        who have seen an increase in
                                 Saints deliver the right prescription                                                                                  been working to support families
                                                                                                                                                        in their local area requiring food
                                                                                                                                                                                                 demand during the crisis.

                                                                                                                                                        donations.                               “It is a fundamental human right
                                 Vulnerable members of the public              Through their #SaintsAsOne                                                                                        to have access to food. Our aim
                                 were given a helping hand by                  campaign, Saints Foundation joined                                       Over 30,000 items of food and drink      is to ensure we can provide a
                                 Saints Foundation, the charity                forces with Southampton City Council                                     from the club’s stadium bars, kitchen    decent meal for as many people
                                 of Southampton FC, during the                 and Southampton City Clinical                                            and hospitality areas were shared        as possible, thereby giving them
                                 COVID-19 crisis as staff helped deliver       Commissioning Group (CCG) to help                                        with local groups and charities, while   some hope and motivation for
                                                                                                                          Manchester United donated
Watch our exclusive video on     prescriptions to homes across the             those who were self-isolating or           thousands of food and drink   Manchester United Foundation             the future,” said John Shiels, Chief
Saints Foundation’s work here    region.                                       shielding during the pandemic.             items to support families     committed £100,000 of funding to         Executive of Manchester United
                                                                                                                                                                                                 Foundation.
                                                                               After setting up a hotline so vulnerable
                                                                               people could outline their needs, club                                                                            As part of a fan-led campaign,
                                                                               staff collected and delivered over 2,000                                                                          Manchester United also joined
                                                                               medical prescriptions to local residents                                                                          forces with Manchester City at
                                                                               and remained in contact throughout                                                                                the start of the pandemic to each
                                                                               the entire COVID-19 lockdown,                                                                                     donate £50,000 to local food
                                                                               ensuring anybody self-isolating could                                                                             banks via the Trussell Trust.
                                                                               regularly see a friendly face.
                                                                                                                                                                                                 Marcus Rashford deservedly earned
                                                                               Treve Sedgeman, 80, is one of many                                                                                praise after he teamed up with
                                                                               Southampton fans being supported                                                                                  charity FareShare to help raise
                                                                               by the initiative: He said: “Saints                                                                               £20 million, ensuring four million
                                                                               Foundation bring my medication                                                                                    meals could be distributed to
                                                                               every week or fortnight, and they                                                                                 vulnerable people. He later played
                                                                               are absolutely brilliant. Words can’t                                                                             a key role in ensuring free school
                                                                               describe what they have done, they                                                                                meal vouchers would be provided
Southampton FC staff helped deliver prescriptions to homes across the region   are absolutely magnificent.”                                                                                      during the summer holidays.

24                                                                                                                        The Communities                                                                                               25
Caring for the
                         health service
                         How our clubs went the extra mile to
                         support the NHS and its hard-working staff

                         Maternity care at Villa Park
                         The support of Aston Villa in providing   Deputy Director of Midwifery Louise
                         a central hub for maternity care          Wilde is an Aston Villa season-ticket
                         at Villa Park was welcomed by the
                         Sandwell and West Birmingham NHS
                                                                   holder and she was amazed at how
                                                                   quickly the club offered their help.
                                                                                                                               Sanctuary for key workers
Watch our exclusive
video on the maternity   Trust during the COVID-19 crisis and
hub at Villa Park here   was just one of the ways in which the     “They came back within about an                             Watford threw open the doors of         “Watford General is only a few yards
                         club helped others.                       hour of me sending an email and                             Vicarage Road at the height of the      away, but the environment is so
                                                                   within two days we were up and                              pandemic to offer support to NHS        different and really seems to lift the
                                                                   running,” Louise said.                                      workers from the neighbouring           mood,” said Christine Allen, Chief
                                                                                                                               Watford General Hospital.               Executive of the West Herts Hospital
                                                                   Villa Park became a hub for midwives,                                                               NHS Trust.
                                                                   hosting clinics offering both postnatal                     The stadium was re-named the
                                                                   and antenatal appointments and                              ‘Sanctuary’ as it provided a safe       “While our sole focus is our patients,
                                                                   advice. Every day, between 25 and 30                        environment for exhausted workers       the ability to get away makes all the
                                                                   women attended appointments at                              to recharge their batteries. More       difference. The demands on staff,
                                                                   the stadium as staff from the nearby                        than 1,000 NHS staff members were       especially those caring for our sickest
                                                                   Sandwell and West Birmingham NHS                            fed each day, tens of thousands of      patients, have been huge. Having
                                                                   Trust offered their expertise in a safe                     pairs of surgical scrubs were washed    a space to talk about the day or sit
                                                                   and welcoming environment.                                  by the club and the stadium’s suites    and reflect after work can really help
                                                                                                                               and function rooms were used as         staff manage their stress. This in turn
                                                                                                                               bedrooms and counselling rooms by       helps them provide the best care for
                         Support and praise for NHS                                                                            the hospital’s staff.                   patients.”

                         As the COVID-19 pandemic                  The club gave away 1,000 match
                         developed, Brighton & Hove Albion
                         were quick to reach out to the NHS as
                                                                   tickets to hospital staff for when fans
                                                                   are allowed back in stadiums. They
                                                                                                                               Help for staff on the front line
                         they provided a myriad of services to     also brought out a new playing shirt
                         help combat the crisis.                   that praised NHS and key workers,                           London was the early epicentre of       and those who live in sheltered
                                                                   with profits from sales going to NHS                        the COVID-19 pandemic in the UK.        accommodation. Frank Lampard and
                         They set up the Albion As One fund        charities.                                                  Chelsea quickly responded by offering   his first-team squad also offered their
                         to raise money for local charities                                                                    assistance to the NHS and charities     help and made financial donations.
                         helping the homeless and elderly, and                                                                 supporting elderly and vulnerable
                         the American Express Community                                                                        groups.                                 All Premier League players wore the
                         Stadium was transformed into a                                                                                                                NHS logo on their shirts following the
                         drive-in COVID-19 testing centre.                                                                     The club provided more than 115,000     restart. Blues midfielder Jorginho (left)
                                                                                                                               free meals to five nearby hospitals     said: “All the healthcare professionals
                         The stadium was also made available                                                                   and offered the Millennium and          who are doing everything they
                         as a contingency field hospital for                                                                   Copthorne hotels at Stamford Bridge     can, they are the real heroes. They
                         Sussex NHS, the club’s Performance                                                                    as accommodation for NHS staff.         are there on the front line, making
                         Centre at Lancing was used to store                                                                                                           sacrifices and putting their own life
                         equipment and medicine, and food                                                                      In addition to this, Chelsea worked     at risk to save the lives of others, shift
                         and drink was also donated to local                                                                   with a wide range of charities that     after shift. I believe they deserve all
                         NHS staff.                                                                                            support the elderly, the vulnerable     the support in the world.”

26                                                                                                           The Communities                                                                                  27
The path to a
                         brighter future
                         From the classroom to the football pitch,
                         we are committed to providing positive
                         activities and pathways for young people                                               Cressida Dick at the West
                                                                                                                Ham United Foundation
                                                                                                                Kicks session and, right,
                                                                                                                Sadiq Khan speaking to

                         Helping children to shine
                                                                                                                participants at a Palace for
                                                                                                                Life Foundation event
                                                                                                                                               Support to fulfil potential
                                                                                                                                               The Premier League’s ongoing                “I know from personal experience
                                                                                                                                               commitment to Kicks was                     that sport can provide young people
                                                                                                                                               demonstrated with the                       with life-changing opportunities and I

                                                                                                                90
                                                                                                                Professional football
                                                                                                                                               announcement of a three-year
                                                                                                                                               partnership with City Hall and the
                                                                                                                                               Metropolitan Police to enhance
                                                                                                                                                                                           want all young Londoners to have the
                                                                                                                                                                                           chance to reach their full potential,”
                                                                                                                                                                                           Khan said.

17,900
                                                                                                                clubs funded to deliver        the delivery of the social inclusion
                                                                                                                Premier League Kicks           programme in London.                        Metropolitan Police Commissioner
                                                                                                                                                                                           Dame Cressida Dick, who visited a
Primary schools across                                                                                                                         London Mayor Sadiq Khan visited             West Ham United Foundation Kicks
England and Wales                                                                                                                              both Palace for Life and Tottenham          session in March, added: “Premier
engaged in Premier                                                                                                                             Hotspur Foundation sessions during          League Kicks is bringing people
League Primary Stars                                                                                                                           the season to speak to young people         together, giving people confidence and
                         Launched in 2016, Premier League           White Woman Lane Junior School,             Watch our exclusive videos
                                                                                                                                               who are being encouraged to realise         teaching them a healthy lifestyle. Most
                         Primary Stars (PLPS) aims to engage        supported by the Norwich City               on Palace for Life here
                                                                                                                and Tottenham Hostpur          their potential and improve their           of all, they are just having fun together
                         and inspire primary school children        Community Sports Foundation, who
                                                                                                                Foundation here                wellbeing through Kicks.                    and in a very safe environment.”
                         aged five to 11 across Maths, English,     were creating their poem entries on
                         PE and PSHE, with a focus on areas         ambition for this year’s PL Writing
                         like personal skills and wellbeing. Four   Stars competition. He said: “This
                         years on, 110 professional football        competition will help the kids and
                         clubs now deliver the programme in         remind them that they should believe                                       Kick-starting young lives
BBC Bitesize used        local schools, while more than 46,000      in their dreams.”
Premier League           teachers are registered to the free
                                                                                                                                               “It’s given me a new lease of life,” said   It was relaunched in October 2019,
Primary Stars            online resource library.                   During the pandemic, the PLPS
                                                                                                                                               Nick Phillips a former participant on       with a new funding commitment from
resources during                                                    teacher-facing resources were
                                                                                                                                               Manchester City’s Premier League            the Premier League who, working with
the pandemic as          Norwich City’s Tom Trybull (above)         repurposed to provide free home-
                                                                                                                                               Kicks programme, who is now a Kicks         BBC Children in Need and 38 clubs, will
part of the ‘biggest     saw first-hand the positive impact         learning activities for families, to help
                                                                                                                                               coach for City in the Community. “I am      provide more targeted delivery and
push on education        combining football and learning            educate and entertain children who
                                                                                                                                               a great example of what Kicks is. I get     mentorship to support young people
in its history’          has on pupils, when he visited             were unable to attend school.
                                                                                                                                               to give back everything it has given        at risk of or affected by violence.
                                                                                                                                               me, so that’s huge.” In Nick’s coaching
                                                                                                                                               role, he’s able to mentor and support

                         Inspiring youngsters to hit their goals                                                                               local young people facing the same
                                                                                                                                               issues he did.

                         This season saw the launch of              Headteacher Mandi Collins was full                                         Now in its 14th year, Kicks continues to
                         Premier League Inspires, a new             of praise for Leicester City in the                                        work in partnership with clubs, young
                         community programme run in                 Community Inspires Coach Kwesi                                             people and stakeholders across
                         partnership with the PFA and Prince’s      Darkwa Ampadu (left), who has been                                         England and Wales to build stronger,
                         Trust. It supports 11-25-year-olds         working with pupils at Thomas Estley                                       safer and more inclusive communities.
                         through the education system and
                         early adulthood; helping them
                         develop personal skills and positive
                                                                    Community College since January.
                                                                    She said: “Some of our students who
                                                                    were struggling are now absolutely
                                                                                                                72,000+
                                                                                                                Kicks participants in
                                                                                                                                               The programme provides a range
                                                                                                                                               of positive activities including free
                                                                                                                                               football sessions and workshops to
                         behaviours.                                blooming!”                                  Season 2019/20                 young people in high-need areas.

28                                                                                                              The Communities                                                                                                 29
Playing a
     positive role
     Our clubs are committed to providing positive
     activities and new and improved facilities to
     support individuals’ physical and mental health

     A Game Changer for struggling men
     “Newcastle United Foundation are           Despite appearing happy to friends
     doing such amazing work battling           and family, Josh was struggling with
     stigmas around mental health and I’m       his mental health but now credits the
     proud to be an active part of it, “ says   Newcastle United Foundation with
     Newcastle United fan Josh Banyard          helping him turn his life around.
     (left). He cannot praise Newcastle
     United enough for the support he has
     received after admitting he needed to
                                                He regularly attends the Foundation’s
                                                men’s support group, “Howay Inn”,
                                                                                                                         Sporting hubs success
     seek help.                                 and that allows him to share any
                                                concerns over the way he is feeling.                                     Thrilled youngsters enjoyed a            Government – with additional support
     The Newcastle United                                                                                                kickabout with Everton’s Tom Davies      coming from Liverpool City Council
     Foundation’s Be A Game Changer             He said: “To find a group full of like-                                  during a celebration to mark the first   and the Rugby Football Union.
     programme reaches out to men               minded people has been amazing. It                                       anniversary of four multi-million-
     aged between 18 and 44 in a bid to         has completely changed my outlook                                        pound sporting hubs across Liverpool.    “People in Liverpool are football-
     get more men to talk about their           on life and has quite simply rescued                                                                              mad and to see such a wide range of
     wellbeing.                                 me from a dark place.”                                                   The Toffees midfielder was joined        activity here at Jericho Lane is really
                                                                                                                         by other guests including Liverpool’s    inspiring,” said Davies.
                                                                                                                         Trent Alexander-Arnold and former
                                                                                                                         Red Jamie Carragher for a tour of the    “To have these facilities, you know
     Support at hand to help students                                                     Trent Alexander-Arnold
                                                                                                                         state-of-the-art facilities at Jericho   you’re playing every week and you
                                                                                          (above), Tom Davies (top)      Lane playing fields, one of the sites    know you’re getting a good pitch,
                                                                                          and Jamie Carragher            developed as part of a £20.8m project    whereas in the past you were not sure
     Beth, a Year 11 pupil at West              assisted by psychological wellbeing       (below) at the Jericho Lane    in the city.                             if your game would be on.”
     Craven High School in Lancashire,          practitioner Katy Westwell.               sporting hub
     is one of hundreds of young people
                                                                                                                         The hubs at Jericho Lane, Jeffrey        Everton in the Community runs
     being supported by Burnley FC in           “We’ve worked together on
                                                                                                                         Humble, Heron Eccles and Simpson         Soccer Schools at Jericho Lane and
     the Community’s Schools’ Mental            developing strategies which have
                                                                                                                         were part-funded by the Football         Heron Eccles, as well as weekly
     Wellbeing Project. It gives pupils         helped me to attend school on a full-
                                                                                          Read more about the Football   Foundation – a charity financed by       Premier League Kicks sessions at
     at seven secondary schools across          time basis.”
                                                                                          Foundation’s investment into   the Premier League, the FA and the       Jeffrey Humble.
          the region access to a full-time                                                creating sporting hubs here
            psychologist who can support        As part of the Premier League’s
              them with their mental            support of this year’s Heads Up
               health.                          campaign on mental health, Beth and
                                                Katy were invited to London to share
                “Had I not received the         their story at an event with the Duke
                 help I needed I would          of Cambridge.
                   not be able to stay in
                    lessons and some            “I would definitely say to young
                     days would not
                      be able to attend
                      school at all,” said
                                                people that, should they need to, have
                                                the confidence to speak to an adult,”
                                                says Beth. “Anxiety and depression
                                                                                          500,000+
                                                                                          visitors used
                      Beth who has been         should not be seen as a weakness.”        Liverpool’s new
                                                                                          sporting hubs in their
                                                                                          first year

30                                                                                        The Communities                                                                                               31
“I’m extremely proud of what we
 have achieved in our first season
 back in the Premier League, both
 on and off the football pitch. We
 have played competitive, exciting
 football to entertain the fans, and
 have lots to build on as we head
 into the new campaign.”

Stephen Bettis
CEO, Sheffield United

Premier
League
The Premier League’s commitment to
equality and diversity runs through all
we do, and our competition supports
both economic and social growth

32                                        The Premier League   33
Tackling                                                                                                            Setting the standard

                      discrimination                                                                                                      Manchester United proudly
                                                                                                                                          celebrated achieving the Advanced
                                                                                                                                          Level of the Premier League Equality
                                                                                                                                                                                     panel consider evidence provided by
                                                                                                                                                                                     the club on equality and diversity across
                                                                                                                                                                                     all areas of their business, including

                      in football                                                                                                         Standard this season, with an on-
                                                                                                                                          pitch presentation at Old Trafford
                                                                                                                                          marking the club’s commitment to
                                                                                                                                                                                     the work of their charitable arm, the
                                                                                                                                                                                     Manchester United Foundation. It takes
                                                                                                                                                                                     into account the culture and policies at
                                                                                                                                          equality, diversity and inclusion.         the club, as well as the development
                      The Premier League’s commitment to fighting                                                                                                                    of club services that will enable people
                      racism was evident throughout Season 2019/20,                                                                       The accolade, which is the highest level   from all communities to engage in
                      with our clubs once again demonstrating their                                                                       a club can receive, sees an independent    activities.
                      dedication to equality, diversity and inclusion
                                                                                                                                                                                     The #allredallequal campaign focuses
                                                                                                                                                                                     on the club’s commitment to the cause,
                                                                                                                                                                                     noting that ‘there’s no greater goal
                      The Premier League and its clubs will          A Black Participants’ Advisory Group
                                                                                                                                                                                     than a more equal world’ – a message
                      not tolerate discrimination in any form.       made up of current and former players,
                                                                                                                                                                                     which was amplified by the launch
                      This message has been clear during             managers and others within the game
                                                                                                                                                                                     of their HATRED anti-discrimination
                      the season as the League, clubs and            was set up to ensure the views of black
                                                                                                                                                                                     initiative late last season.
                      players have come together to tackle           players and coaches are heard and
                      this issue.                                    help shape the Premier League’s action.
                                                                                                                                                                                     Manchester United’s Group Managing
                                                                     Regular meetings and consultations
                                                                                                                                                                                     Director Richard Arnold (far left)
                      The League undertakes wide-ranging             take place to ensure issues are
                                                                                                                                                                                     said: “The journey does not stop here
                      action, working closely with Kick It           discussed and dealt with.
                                                                                                                                                                                     for us. Through our #allredallequal
                      Out, as well as The FA, EFL, Stonewall
                                                                                                                                                                                     equality programme we will continue
                      and other organisations to tackle              The Premier League launched a
                                                                                                                                                                                     to ensure that equality, diversity and
                      discrimination across all areas of             dedicated reporting system for
                                                                                                                                                                                     inclusion are integral throughout the
                      football.                                      players, managers, coaches and their
                                                                                                                                                                                     business and that Manchester United
                                                                     family members who receive serious
                                                                                                                                                                                     remains as a club open to all.”
                      No Room For Racism                             discriminatory online abuse. Each case
                                                                     is reviewed, reported to the relevant
                      In October, two match rounds were              social media company, investigated
                      dedicated to promoting the No                  and, where appropriate, legal action is
                      Room For Racism message,                       taken.                                    Black Lives Matter                       Working in partnership
                      emphasising that racist conduct
                      is not tolerated and urging supporters         We continue to challenge major social     Following the resumption of the          Close work with our long-standing
                      to take action – ‘If you see it, report it’.   media companies that fail to do enough    season in June, the League supported     partner Kick It Out continued,
                      All 20 clubs showed their support and          to block offensive discriminatory         the players’ wishes to have “Black       including the provision of financial
Read more about the
No Room For Racism    helped reinforce the Premier League’s          material and identify and ban offenders   Lives Matter” on their shirts for the    support for their mentorship and
campaign here         zero tolerance stance.                         from their platforms.                     remainder of 2019/20, as well as         leadership programme Raise Your
                                                                                                               backing players in ‘taking a knee’       Game. The League also funds specific
                                                                                                               before or during matches. The League     events such as Football Black List,
                                                                                                               wholly agrees with the players’          which celebrates and highlights role
                                                                                                               single objective of eradicating racial   models from the black community
                                                                                                               prejudice wherever it exists.            working in football.

                                                                                                               Increasing opportunities                 Education is vital and we run anti-        The Black Lives Matter
                                                                                                                                                                                                   badge was on every
                                                                                                                                                        discrimination education sessions          player’s shirt following the
                                                                                                               The Premier League joined with           within our schools and community           resumption of Season 2019/20
                                                                                                               the PFA and EFL to launch a new          programmes, as well as for fans.
                                                                                                               coach placement scheme aimed at
                                                                                                               increasing the number of Black, Asian    The Premier League and clubs also
                                                                                                               and Minority Ethnic (BAME) players       continued to work in partnership
                                                                                                               transitioning into full-time coaching    with LGBT inclusion charity Stonewall
                                                                                                               roles in the professional game (turn     to support their Rainbow Laces
                                                                                                               to page 11 for more details).            campaign (more on page 17).

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